Dr. Amita Roy Shah is the founder of mysocialedge.com, a company dedicated to meeting the social, emotional, and cultural needs of children. She is a senior lecturer at San Jose State University in the Department of Child and Adolescent Development. She is also the author of "It’s Time for Holi!," "Lights, Camera, Diwali!," "Brain-Based EQ for Kids!" and "Brain-Based Life Hacks." She has a Master's in Education from Pepperdine University and a Doctorate in Curriculum and Teaching from Teachers College, Columbia University.