Recently, Jasmeet “JusReign” Singh, 26, a comedian and social commentator has expanded his presence from the computer screen to the big screen, acting in the December 2015 Punjabi film “22g Tussi Ghaint Ho” with pal and frequent video guest star Rupan Bal. He and his friends recently also performed the greatest hits from his parody music album, The Punjabi Christmas Album, live in Brampton, Canada. JusReign, who parodies life as a South Asian/Punjabi in North America through videos on topics like desi parents and health and, of course, arranged marriage, has amassed over 1.1 million likes on Facebook and 660K followers on YouTube. Check out his latest video, “Immigrant Holiday Parties.”
The Kroonerz Project is a Mumbai-based production studio that strives to launch new artists through their YouTube platform, assisting musicians with song and video production to be “visually heard” around the world. Conceived by Mann Taneja and Sahiljeet Singh, you can find high quality, unique covers of today’s greatest Bollywood hits, along with original Hindi singles. Take a look at this brilliant rendition of “Jeena Jeena” from the movie “Badlapur” by featured artists Saurabh Jain and Jivi Kharbanda.
Already having captured the hearts of millions of South Asians overseas, lead singer Sanam Puri and his pop band SANAM are well on their way to becoming the next Indian sensation with their good looks and soulful renditions of Bollywood classics and current hits. Their acoustic version of Arijit Singh’s and Nandini Srikar’s “Duaa” featuring Sanah Moidutty has garnered close to a whopping 8.5 million views on YouTube. If you’re looking for a song to make you melt, we recommend SANAM’s cover of the Lata Mangeshkar classic “Lag Jaa Gale.”
4. Kaushal Beauty
When it comes to makeup, beauty, and fashion, South Asian women are frequently at a loss to find looks that match their ethnicity, lifestyle, or skin tones. Fortunately, Londoner Kaushal M. of the YouTube channel “Kaushal Beauty” presents easy-to-follow makeup and fashion tutorials for every budget, occasion, and sense of style. We love Kaushal Beauty for her ability to incorporate being South Asian in her videos, with tutorials for the perfect sangeet night look or long-lasting Navratri wear. For a simple yet glamorous look for a girl’s night out, follow her instructions here.
5. Liza Koshy
Houston-based Vine superstar Liza Koshy finally made her YouTube debut last year and is as hysterical as ever. Her ability to make even the most mundane daily situations, such as shopping in a dollar store, a laughter riot is indeed a talent, and although Koshy has yet to make a video addressing her mixed-race background (she’s half-Indian and half-Caucasian), we’re looking forward to her increasing celebrity-dom through more amusingly unnecessary videos on YouTube. Check out one of our favorites below.
What do you get when you combine the likes of ||Superwoman||, JusReign and Liza Koshy into one man? Kishen Tanna! Amongst his comical takes on interracial dating and filming his mother’s reactions to Internet sensations such as Drake vs. Meek Mill, Tanna encapsulates and parodies life as a South Asian, and as a young man, in the Western world. Click on the video below for some laughs (and to watch/listen to a good-looking British brown guy – LOVE!).
7. Nabela Noor
Nabela Noor is a jack-of-all-trades – from sharing easy DIY home décor ideas to makeup hacks to personal stories of living in America as a Muslim woman and as a sufferer of polycystic ovarian syndrome (PCOS), Noor lays down the honest truth to make life simpler and happier. She’s definitely a role model for all brown girls, standing up for social causes and encouraging people to love themselves for who they are, despite their race, size, or background.
8. Farah Dukhai
One of the most popular South Asian YouTubers to explode onto the beauty blogging scene, Farah Dukhai has continued to help Desi and non-Desi women alike achieve their perfect makeup looks through tutorials and DIY Indian remedies for hair and skin issues. With over 800K subscribers, Dukhai has become one of the foremost viral experts on brown girl beauty. If you want to know how to imitate the looks of your favorite Bollywood actresses or Hollywood celebrities, Dukhai has got you covered in that category, as well. To complement our obsession with the recent Bollywood blockbuster “Bajirao Mastani,” follow Dukhai’s guide here and get Deepika’s look.
In 2013, Rahat Hossain, or more commonly known on YouTube as MagicofRahat, became a media sensation with his viral video “Drive Thru Invisible Driver Prank” and since then, is one of the very few South Asians to explore the realm of comedic magic. A “magical prankster,” Hossain has delighted his 4+ million subscribers and viewers with his hilarious pranks that make you wonder just how he does it.
We just can’t get enough of Indian-American singer Vidya. Who would think to mash up “Sorry” by Justin Bieber and the Tamil song “Kandukondain Kandukondain”? Vidya outdoes herself with each video she releases, creating ingenious fusions of English, Hindi, and Tamil songs and weaving together multiple cultures with her melodic voice. With frequent collaborations with famed music producer Shankar Tucker, we’re looking forward to more mixes by this talented artist. The video below will be an unexpected treat to your ears!
Dolly Singh is a content creator who is from South Delhi. She earned a bachelor’s in political science from Delhi University. Singh then attended The National Institute of Fashion and Technology. She even had her own blog called “Spill the Sass.” Fashion is a true passion for Singh as she made her outfit of the day debut on Netflix’s Bhaag Beanie Bhaagon. She has even appeared on Modern Love Mumbai Edition! Singh was awarded Cosmopolitan Blogger Award in 2021 and IWM Social Media Star in 2022. Continue to learn more about Dolly Singh’s journey!
What parts of your childhood pushed you into the world of content creation?
I have always been an introverted-extrovert kind of person. During my early teens I wouldn’t speak much at home but in school I was quite the talkative showgirl. When I look back it seems so paradoxical, almost as if I suffer from a split personality. Somehow my earliest childhood memories are of my loving to be on stage. I remember when I was in the 12th grade, I cajoled my teacher to include me in a singing competition since I had never ever sung live on stage and I was persistent in my effort for over 4-5 years and eventually she gave up and she said ‘okay its your last year why don’t you go do it ‘and of course in the process I realized what a bad singer I was. But just the sheer joy of being on stage, performing to a live audience and entertaining people is what stirred me at a deeper level. I think on the other hand my reserved side allows me to study people and their nuances and store all those observations in my memory data bank which helps me create great content. I wouldn’t speak much at home, but you know when I did, it was just 2 punch lines and everybody would either laugh or get awkward. I think I always knew that I was born to entertain, and it was my destiny’s calling. I would always get jealous seeing child actors on newspapers and television and I was like ‘oh my God, I am a child, and I could be an actor, living my dream life but I’m still stuck here’.
Do you feel what you do can inspire and impact the world? Please elaborate.
Of course, I think anybody with a decent following on social media has the potential to positively impact the community. Content creators enjoy a certain reach and it’s so important to handle that responsibility meticulously and the kind of message that you’re putting out needs to be respectful of certain socially expected parameters and mindful of the basic laws of the universe. It’s better to say nothing, then to say something stupid something that is going to just bring out the worst in people or send out misleading signals. I feel like the amount of content that audiences are consuming these days can trigger positive change if it’s done in the right manner. I feel strongly about a lot of topics, and I make sure that my platform is a reflection of that in some way. With content creators as opposed to film stars and celebrities, there is a direct engagement with audiences and a more one-on-one connection and hence content creators stand at a more leveraged position to influence audiences positively. I love body positivity as a topic.
Who were your fashion icons growing up?
Any fashion events that you envisage yourself at in the future to represent the brown renaissance? I think a lot of my inspiration came from the indie pop movement of the 1900s and the 2000’s. I started watching Hollywood movies and a lot of my inspiration started coming from the Bollywood Hollywood section in glossies and I made cutouts of the media, the models, the people. Then came Disney Channel and FTV and I used to watch those when my mom was away at work. I would love to represent India at the Paris, New York and London runways and walk for Indian designers who are using sustainable fabrics and indigenous designs and helping skilled artisans make a living in India. I love Madhu Sapre, Naomi Campbell, Tyra Banks, Cindy Crawford.
As you started a style blog in college, what were some of your favorite pieces of clothing in your early years?
Yeah, it was called Spill The Sass. I love blogging on T-shirts because there are so many ways that you could style a basic white T-shirt. Another blog I enjoyed back in the day was 5 ways to style maxi skirts. If I had to choose two pieces of clothing it would be a T-shirt and jeans!
How has your style evolved over the years?
It’s evolved from minimalistic and pocket friendly to being experimental and qualitative. The more I visited fashion weeks and events, the greater I experimented with outfit ideas that I curated personally. Over the years, I’ve started leaning more towards keeping it classy, chic and comfortable.
Tell us about your favorite online character since you make a bunch of them?
My favorite online character of mine would be Raju Ki Mummy because it’s based on my own mother.
If you could collaborate with anyone in the world, who would it be and why?
I would love to collaborate with Jenna Marbles. I love her to death. I discovered her few years ago and I would love to meet her in person. I mean she’s just a person who if I meet, I will just start sobbing like a child.
Have you faced adversity in your field? How have you risen from it?
Adversities are just an everyday fact of life but I like to believe my dreams and goals are bigger than my fears and setbacks. I know at the end of the day I want to be something; I want to give back and quitting isn’t the solution. Every time I face a creative block, I just tell myself this ‘get up and get to work, there are many who look up to you, you can’t disappoint them’. Also, the support from family, friends is nothing less than therapeutic especially when you’re having that typical bad day. I run towards therapy when I hit rock bottom, which happens quite often. We often feel burnt out, exhausted, tired, and just sad. I’ve been taking therapy for the last two years. It’s been beneficial. I’m not saying all my problems have vanished; that’s not how it works. It’s a continuous journey and a continuous process, but I think therapy is my mantra.
You recently turned into an entrepreneur with your own line of candles. Tell us more on what drove this decision and are there any other lifestyle products you will be launching?
As a creator I think it’s just natural to want to extend your brand trajectory to newer realms and not be stagnant in your growth path. It’s hard to gauge the shelf life of any creator considering there is stiff competition and there will be a sense of redundancy that seeps into the algorithm at some point. It’s always beneficial to expand your forte and explore multiple revenue streams is what I’ve gathered from so many interactions I’ve had with my industry peers over the past few years. There were many opportunities where people wanted to create merchandise of mine or partner on a fashion and accessory line but I wasn’t very mentally ready given my hectic schedules. I was a customer of Rad Living and after the pandemic I went into this zone of binge buying so much self-care stuff and you know candles was one of them. So when this came about I think I was ready to experiment and expand and was looking for an avenue to invest my energies on something enjoyable. I had already made a content piece on candles before this offer came my way so I had a list of quirky candle names, taglines for fragrances, matching the fragrance notes with the names. I think with this inning the whole ‘Creator’ part to me really came to use here as well and that’s what was exciting about this and it was funny because it was such ‘a life comes to a full circle’ moment for me. My mom was into candle making because Nainital at that point was known for its candles and she used to make such variety of candles, 100s of types of candles and all my life I mean the first 16-17 years of my life I’ve just seen my mom make candles at home and our house were full of wax and everything was just candles. My father used to sell candles and it was my family business. Let’s just say that I’m taking forward the family legacy and I’m very excited to go home and to my father’s shop in Nainital and put my candles there and sell them!
Will there be any lifestyle products you’ll be launching?
I was so nervous about this candle launch as I never wanted to mislead my audiences and have them indulge in something that’s mediocre. I really invested my heart and soul in this venture, and thankfully the response has been beyond phenomenal. Courtesy all the good word of mouth publicity, I’m thinking of maybe launching my own beauty and fashion line in about 2 years!
What have been your favorite content pieces that have you worked on this far?
I love most of my content pieces as I’m very particular about each one of them so it’s hard to pick a favorite. One of them is a mini film called Aunty Prem Hai and it’s about an orthodox lady finding out that her nephew is queer from his ex-boyfriend, and this is a first time reveal since the nephew has never come out of the closet. There’s also this series called How Aunties Talk About Sex, and I’ve given a twist to how old-timer desi Indians broach the topic of sex based on how I’ve seen my mother interact with her friends, post dinner conversations amongst relatives, and how it’s more like a taboo.
What are your favorite social media trends?
Anything that emits positivity and gratitude. It’s important that social media trends invoke a sense of intellectual enhancement. Anything that kind of teaches you something that enriches your existence or makes you want to live life more wholesomely. I also enjoy throwback trends, something to do with special memories and nostalgia, because I feel old school is always timeless.
Do you feel people are so trapped in social media that they forget about the world around them outside of their laptops, phones, and tablets?
Yes. Personally it’s been a task for me to get detached from technology and balance the real and the reel. In the last couple of years, I have consciously cut down on my screen time, even though it’s all work and no play for me. Social media is so omnipresent and it’s sometimes scary to see this crazy social media obsession where people forget there’s a real world out there with real people and you need to forge real connections that are deeply rooted in authentic exchanges. It’s scarier to see how social media trends have now become rules to live by for a more meaningful existence for many when on the contrary that shouldn’t be the case.
It’s a word that invokes a sense of pride in me because for me it’s all about being innovative, authentic and self-made. Influencer on the other hand is something that doesn’t resonate with me because there’s no real job description. I’ve always maintained my stand of not being an influencer as I create content and make a living out of being creative and curating an audience for myself over the years.
As you’ve worked with Priyanka Chopra, Kareena Kapoor Khan, Aayushmann Khurrana, and others do you hope to be more involved in Bollywood? Tell us about your acting projects.
Of course, I would love to be more involved in the film industry not just in India but globally too. I think there is so much scope for the South Asian community to make a mark in world cinema and it’s time we pick up more Oscars and Grammy’s in the coming times. Anyone who is a creator is also a film star at heart. 90% of creators who make sketches and skits are facing the camera 24×7, making original content, improvising on scripts and all of that stems from that innate ability to be great performers who can keep an audience engaged. I would love to someday have my own podcast where I interview film personalities and get into their skin. I love the dance and song sequences in Bollywood films, and I think I’d be great doing that as well! I’d love to see how I can get out of my comfort zone and do something that doesn’t directly relate to my online alias in the future. I got a lot of offers during the lockdown and shot for a film in 2022 which sees me in a leading role and I’m excited for it to launch later this year. I’m working on some writing projects as I would love to script a documentary or a short film.
Lastly, what do you hope to take away from this interview with Brown Girl Magazine?
I think the questions have been great. The questions have been answered in a way that I feel so confident about myself right now, and I feel so proud about myself and that says a lot. I would like to thank Brown Girl Magazine for taking time out to interview me. I hope this inspires the brown community across the world!
For any of us who have siblings, the relationship with them can be one of the most fulfilling ones. And also one of the most bloody frustrating. No one can quite stroke the fire like someone who knows you extremely well, or sometimes not, but have a familial bond with that neither one of you chose. In “Polite Society,“directed by Nida Manzoor, sisters Ria Khan and Lena Khan’s loving, sweet, and sometimes tumultuous relationship takes center stage.
Played delightfully by Priya Kansara and Ritu Arya, respectively, the evolution of their relationship is one of the film’s greatest and simultaneously weakest points. It’s also pretty cool to see two South Asian actresses in an action-comedy movie — how refreshing it is to mention the art of choreography and praise it in regards to fight sequences vs. dance sequences for a film centered on two South Asian women — that itself shows progress.
Set in London, Ria is an aspiring stunt woman who already shows massive talent in martial arts. She looks up to her older sister Lena, who is enrolled in art school and, also holds remarkable potential in a somewhat less traditionally acceptable field. Their relationship starts off as supportive and sweet with no inclinations of jealousy or resentment that sometimes plagues sisterly bonds. But this also means that they are quite protective of one another, almost to the detriment of their well wishes for each other.
This all happens when Lena gets engaged after dropping out of art school. Ria feels betrayed. They were supposed to be on this journey together in fighting for their dreams. Ria decides that she knows what’s best for her sister and enlists the help of her friends to rescue the damsel in distress from her own wedding. Her deep animosity towards the prospect of Lena getting married is also fueled by Lena’s fiancé and his mother acting extremely suspiciously. The twist that ultimately brings the two sisters back together is both shocking and weirdly somewhat progressive in the motive behind the villain’s origin story. But the twist, unfortunately, is too ambitious for the movie as it tacks on another genre and theme earnestly, but still clunkily.
“Polite Society” tackles not only what it means to fight for one’s dreams but also what it means to have just one ardent supporter. As Lady Gaga famously said, “There can be 100 people in a room and 99 of them don’t believe in you but all it takes is one and it just changes your whole life.” Well, Ria’s Bradley Cooper was her very own sister who seemed to abandon her, and her faith in her, when she chose a different path. For Lena, the film opened up the question of marriage and the weight it bears in the life of a South Asian woman. Ria’s lack of understanding of the pressure it places on Lena is the start of the change in their relationship — the start of Ria’s coming of age and the start of Lena settling firmly into her adulthood.
Standouts from the cast include Ria’s best friends, played by Seraphina Beh and Ella Bruccoleri, who commit to the story and characters with such hilarity and conviction. They add the lightheartedness and playfulness the film needs, and it is refreshing that never once do they use Ria’s cultural background as a way to make fun of her or dismiss her.
It is also heartening to see Lena and Ria’s parents being some of the most supportive South Asian parents seen on screen. At the end of the day, it is not the external family pressure that impacts the decisions made by the sisters but rather their own satisfaction, or lack thereof, with their own lives that become the driving force of their actions.
“Polite Society” is written and directed by a South Asian woman for South Asian women, and is definitely worth a watch when it releases in theaters this April.
Few people can call themselves rocket scientists. Even fewer can say they are a rocket scientist-turned-actress, producer and Broadway star. Salma Qarnain is a Pakistani Muslim woman who can claim the title.
Artistry runs through Qarnain’s veins. Her grandfather was a filmmaker in Bombay and Karachi, before passing away at a young age. Her mother performed in plays throughout college. Now Qarnain is using artistry to build empathy, playing characters that represent her family’s story and promoting Black and Brown allyship through Black Man Films — the production company she co-founded with Roderick Lawrence.
Qarnain grew up in the Midwest but traveled back to Karachi often. Some of her earliest memories were in Karachi singing along to the Beatles and pretending to be Ringo Starr. When her family moved to the United States, typical of South Asian immigrant parental influence, her interest in math and science and immense love for Star Wars led her to pursue aerospace engineering, hence rocket science. Her mother’s passing forced her to rethink her goals and when she wanted to achieve them.
Today, she describes her purpose for creating art in profound terms.
I want people to be equal. I want people to understand we’re very much all together a speck of dust in the entire universe, and that there are so many more things we share than we don’t.
Starting entertainment work in the aftermath of 9/11 made it clear how she, a Pakistani Muslim woman, would be seen.
I remember [at] that time… Friends of mine told me, ‘Don’t let anybody know x, y, z about you, because they may have a bias against you. Something might happen.’
The beginning of her career was defined by how Western culture perceived Muslims and South Asians. Her first entertainment gig was as a casting assistant in Washington D.C. She noticed if South Asians were cast,
They were going to be playing something stereotypical to what a South Asian person is thought of… that could be the geeky, mainly male, math nerd, or a terrorist.
While the position provided an opportunity to learn about what it took to become an actress, Qarnain also leveraged her responsibilities to make a change — if a role didn’t absolutely require a white actress, she would gather diverse resumes for the casting director, slowly trying to shift the idea of what a person of color on television had to be.
With people of diverse experiences joining writer’s rooms and a “pipeline of young South Asian actors,” the industry has improved but isn’t close to equitable. She sees “Life of Pi” on Broadway and Black Man Films as ways to combat that.
Broadway’s adaptation of Yann Martel’s 2001 novel brings a multigenerational South Asian cast to the stage and has Qarnain playing two roles — Pi’s (gender-swapped) biology teacher, an analytical, guiding mentor, and the Muslim cleric Pi studies under. “Life of Pi” is one of Qarnain’s favorite novels for being a story about faith, storytelling and the power of both to provide hope. She took a callback for the role via Zoom in an Applebee’s parking lot.
I feel very invested in both of these characters. Just because they are absolute extensions of who I am as a person, and to have this be my Broadway debut — I couldn’t have asked for anything better.”
She got to play a Pakistani Muslim character once before in the off-Broadway play “Acquittal.” It was the first time she could represent an authentic story. In “Life of Pi,” Qarnain helped workshop the scenes with the cast and playwright Lolita Chakrabarti to make them more authentic.
She absolutely took our suggestions and comments and reactions, for myself, from another person in our cast – who’s also a Muslim – and then from castmates, [who are] Catholic and Hindu, to understand what would work and what would people respond to. That’s where the gift was, that [Chakrabarti] was very receptive to what we had to say.
Black Man Films and her partnership with Roderick Lawrence run parallel to her theatrical journey. The pair formed the production company during the pandemic through a short film that Lawrence created to explore Black men’s mental health. As an enthusiastic fan of Lawrence’s work and having wanted to begin producing for film and television, Qarnain joined the project immediately. The short film, “Silent Partner,” went to 21 film festivals and won Best Short at several.
It was never done for accolades. It was done because there was a purpose and message to the story around Black men’s mental health told through the lens of micro-aggressions in the workplace.
The second short film, “Speak Up, Brotha!” was released in late March and will be played at Oscar-qualifying film festivals, this summer.
For Qarnain, Black Man Films is a platform for change and Black and Brown allyship.
I want people to look at our films and understand where they are, who they are in this film; in “Silent Partner.” If they’re complicit in propagating systemic racism, and, if so, what are they gonna do about it? How can they start? How can they talk to their parents? How can they, you know, engage with other South Asians and put a stop to colorism and any racism that exists against the black community?
Telling stories that reflect the experiences of people of color gives creatives the power to build systems that can improve people’s lives.
There is a racial hierarchy that exists and if we want to break that, we have to be a part of building everything, not just for us, but for everybody who isn’t white.
She is confident that the stories she’s helping bring to life will do just that and change the world in the process. From “Life of Pi” to “Speak Up, Brotha!” the possibilities for encouraging justice and empathy are endless.