Muharram is the first month of the Islamic calendar and is the second holiest month of the year after Ramadan.
For Sunnis like me, the tenth day of Muharram is observed as a day of atonement, it commemorates the day that Musa (Moses) obtained victory over the Egyptian Pharaoh.
The Prophet Muhammad (pbuh) asked Muslims to pray on the ninth and tenth days of Muharram, known as Ashura and Tasu’a, respectively.
For Shia Muslims, Muharram signifies a time of respect and mourning.
The following 10 items are most pertinent for understanding the power behind this Shia observance.
1. Muharram commemorates the killing of Imam Hussain-ibn-Ali (A.S.), the grandson of the Prophet Muhammad (pbuh), during the Battle of Karbala.
Painting commemorating the martyrdom of Imam Husayn at the Battle of Karbala, its focus is his half brother Abbas ibn Ali on a white horse [Photo Source/Wikipedia]
Imam Hussain (A.S.) was beheaded by order of the caliph Yazid-ibn-Muawiah (Yazid I), the second caliph of the Umayyad Caliphate. He disapproved of Yazid’s tyrannical rule and explicitly proclaimed that Yazid’s nomination went against the spirit of Islam. He believed that the Caliphate should uphold the teachings of the Qur’an and Sunnah, thus being vigilant in the pursuit of justice and proclaiming the truth in dedication to God. Accordingly, Imam Hussain (A.S.) refused to give his oath of allegiance to Yazid.
2. At the Battle of Karbala, on the tenth day of Muharram, Imam Hussain (A.S.), his relatives, and a small group of supporters fought against a large military faction from the forces of Yazid.
During this battle, the Prophet’s family was slaughtered, including Imam Hussain (A.S.) and his infant son. The women were taken as prisoners. The slain family members from the household of the Prophet Muhamad (A.S.), known as the Ahlul Bayt, and the supporters are now regarded as martyrs by both Sunnis and Shias.
3. According to narrations and hadith, the Angel Gabriel told Prophet Muhammad (pbuh) that the day of Ashura would befall his progeny and that his grandson Hussain would lead the army of the faithful in order to resist tyranny and revive the Islamic ummah.
Entry gate of the shrine of Husayn inKarbala, Iraq [Photo Source:/Wikipedia]
4. After the Battle of Karbala, Bibi Zaynab, the daughter of Imam Ali (A.S.), narrated the story of Karbala while she was held captive by the Yazid forces.
Her words captured the hearts of many who were appalled that their ruler could so brutally massacre the Prophet’s progeny. Bibi Zaynab’s defiance set an example for the important role of women in Islam.
5. The Mourning of Muharram is commemorated for a 10-day period, beginning on the first day of the month.
This period is observed through public expressions of grief, public processions, and majlis—sitting groups used to receive guests and discuss the tragedy of Karbala. Shias generally wear black clothing and refrain from taking part in joyous activities during this period.
6. The tenth day of Muharram, known as the Day of Ashura, is the climax of the holy period.
A Shia Muslim waves a green flag, the traditional colour of Islam, inside the holy shrine of Imam Hussein in Bagdad, Iraq, to mark the Muslim festival of Ashura. [Photo Credit/Khalid Mohammed/AP]
While the Sunni tradition maintains that this is a good day during which to acknowledge historical freedom from an oppressive Egyptian Pharaoh, the Shia tradition rejects this and maintains that this is a day of mourning and sorrow.
7. Most Shias show grief through a process called Lattum/Matam—weeping while beating their hands and chests—as they recite a Latmyah, a Shia lamentation through poetry.
In South Asia, the Battle of Karbala has historically served as the inspiration for a host of musical and literary genres. These include three genres of religious elegiac poetry—marsiya, soaz, and noha. Marsiya reflects the commemoration of the death of Imam Hussain (A.S.) and his supporters as martyrs, Soaz bolsters the honor of Imam Hussain (A.S.) and his family, and Noha describes how he was killed.
8. In the Indo-Persian tradition, the history of Muharram has inspired the advent of Ta’ziehtheatre.
This is a form of condolence theater to re-enact the tragic fate of Imam Hussain (A.S.). These plays employ powerful displays of music and dance, and carry common themes of love, heroism, and sacrifice.
9. Many Shia observers perform pilgrimage to the shrine of Imam Hussain (A.S.) in Karbala during Muharram.
Shia pilgrims make their way to the Imam Husayn Shrine in Karbala, Iraq in 2008. [Photo Source/Wikipedia]
This is one of the holiest Islamic sites outside of Mecca and Medina. Pilgrimage is also made to the shrines of other members of the Prophet’s family, including the women of the household who carried the message of Islam after Imam Hussain’s (A.S.) death.
10. It is customary for the Ziarat Ashura, a book containing salutations to the martyrs of Karbala, to be read on the Day of Ashura.
Many Shias read this book every day to send salutations to Imam Hussain (A.S.) and all those who died with him in Karbala.
Imam Hussain (A.S.) was a figure of inspiration through his devotion to justice and his resistance to oppression. His teachings were of love, tolerance, and forgiveness, and he was killed for his inability to support a pseudo-religious political construction that threatened these foundational Islamic ideals.
As this period of mourning comes to a close, the Muslim ummah, stripped of its perceived sectarian divisions, can find powerful opportunities for reflection as we think of the current disposition of our Shia brothers and sisters across the globe. The persecution of Imam Hussain (A.S.) hauntingly parallels with the brutal persecution of Shias in the world today at the hands of so-called “Islamic” caliphates like ISIS.
While Shias mourn the murders of Imam Hussain (A.S.) and his family, the Islamic community as a whole can surely reflect on how these realities have hardly changed with respect to “Islamic” powers acting in contravention of Islamic teachings and similarly persecuting those who refuse to pledge allegiance to them.
As I write this, our religious kin are being persecuted for their perceived otherness, resulting in one of the largest refugee crises in world history. Muharram is not just the commemoration of tragic history. It is a reminder of the evil that still exists around us.
Elizabeth Jaikaran is a freelance writer based in New York. She graduated from The City College of New York with her B.A. in 2012, and from New York University School of Law in 2016. She is interested in theories of gender politics and enjoys exploring the intersection of international law and social consciousness. When she’s not writing, she enjoys celebrating all of life’s small joys with her friends and binge watching juicy serial dramas with her husband. Her first book, “Trauma” will be published by Shanti Arts in 2017.
February 25, 2023April 5, 2023 4min readBy Anita Haridat
Saheli Khan
From singing and acting to drawing immaculate figurines, Saheli Khan, 11, has made her debut in the North American Broadway tour as young Anna in Disney’s musical “Frozen.” As a first-generation Indo Caribbean, with roots in India and Pakistan, she continues to pave the way for young people with similar backgrounds.
Khan has always enjoyed entertaining those around her and she continues to have the motivation to pursue her passions. In school, she always sought to lead her class in songs and she was encouraged by her parents and teachers to enroll in music and acting classes, even at a young age. These ventures fueled her passions even more.
Continue reading to learn more about her journey!
What do you like about acting the most?
I like to portray different characters. Specifically, I like playing characters who have strong personalities and those who portray a sense of bravery, especially during problematic occurrences.
As a first generation Indo Caribbean actress, how do you feel about your journey as a young Disney princess? Do you feel that you are paving the way for other Caribbean and South Asians who want to pursue similar paths?
Diversity has always been important to me, but in today’s society, I feel that most people would like to be accepted and encouraged. As a Disney Princess, I am simply helping to broaden the field for all young people to see that skin color should not matter.
Saheli in Hidden Folk outfit| Photo courtesy of Saheli Khan
What do you like about your character, Anna? Is there anything that you may dislike?
Young Anna is a ball of sunshine! She is happy, funny, and a delight to be around. Despite having a troubled childhood, she grows up to be just as joyous, but she is also courageous as she goes on a journey to find her sister. I love everything about young Anna and she truly embodies who I am as a person.
Who is your inspiration and why?
My parents are my inspiration. My mom is beautiful, loving, and she works hard without ever giving up. No matter the task, she finds a solution and keeps on going with a smile on her face. She always tells me, “Whenever you feel overwhelmed, remember whose daughter you are and straighten your crown.” And my dad is my best friend. He’s insanely funny, caring and knows all the best places to eat! My parents are exactly how I want to be when I grow up.
If you had a magic wand, what show would you do next?
I would love to be Annie on Broadway or play the lead in a series or movie.
What is the one last thing that you do before you step out on stage and the curtain goes up?
There are many things I do before I step on stage. I do fun and silly things quietly with my “Frozen” sister, Mackenzie Mercer, and play with my Anna pigtails for good luck.
What are your other passions?
I love to sing, act, and spend time with my younger cousin, Ayla. I also love to draw and color since it makes me feel relaxed. I was told I have a great ability to draw and make figurines ever since I was a child. And I love exploring new cities and eating at great restaurants with my family.
Saheli dressed in her “Young Anna” costume | Photo courtesy of Saheli Khan
What advice do you have for young people who are just starting their careers, specifically within the field of musical theater?
To have a positive mindset, practice diligently, and enjoy every moment within the journey. I have learned that there may be some occurrences that may not take place the way that you want them to, but there’s always an opportunity to learn from them.
Aside from your career, how do you balance your schoolwork and acting?
I attend school virtually, which is essential when I am on tour. Each day I have scheduled school hours that allow me to focus and complete all school assignments. Once that is done, I have most of the day to work on extracurricular activities, go on outings, and hang out with my friends. Though performing takes a large chunk out of my day, it helps that I enjoy it, so it doesn’t feel like work.
What types of roles do you see yourself playing?
I love to play humorous characters such as young Anna from “Frozen.” I truly enjoyed this role as it captures who I truly am.
Khan’s debut marks the start of a budding career. With her array of talents and future goals, we are bound to see more of the young actress in the future and more representation of Indo Caribbeans in mainstream media. If you would like to purchase tickets for Disney’s “Frozen,” click here.
Wedding season is in full swing as the world resets from the coronavirus pandemic that halted mass events for years. Indo Caribbean weddings have rich diversity due to their varying religious and regional intricacies, but are generally large celebrations that require planning, coordination and preparation. Growing up, I was both excited and stunned at the busyness associated with streamlining a multi-day wedding celebration.
The vibrant diaspora of first-generation young adults and their families may look to vendors who can understand the nuances of Indo Caribbean weddings. Below are five Indo Caribbean vendors you need to know about this wedding season!
A self-taught mehndi artist for more than 16 years, Anil Deonarine was fascinated by the delicate, deeply stained details that adorned the hands of Indian actresses and classical dancers. His passion for art inspired him to watch YouTube tutorials and meticulously freestyle designs on his sister’s hands.
Soon after, he began practicing mehndi on himself and perfected his signature designs that drew inspiration from traditional Rajasthani textiles and Arabic floral patterns. Deonarine is also known for his speed, and can craft a flowing, freestyle design in 3-5 minutes without much pre-planning that is symbolic and personalized to the individual.
As a member of the Indo Caribbean, Latino and LGBTQ communities, mehndi was a therapeutic means of growth for Deonarine at the intersection of his identities. With his mother’s aid, he began introducing mehndi to those that celebrate Quinceneras, Noche Buena (Christmas Eve Dinners) and Three Kings’ Day. Within the greater South Asian community, Deonarine frequently applied mehndi on family and friends for weddings/events and participated in cultural events such as holidays.
He initially faced some negative reactions from members of the South Asian community as a male artist, such as being chastised that mehndi is only for women, called slurs and told to stick to traditionally manly activities. However, Deonarine instead focused on bettering his skills, advocating and supporting other male artists, and soon built a loyal and excited clientele that fully supported and accepted him. It is his dream to design mehndi at a queer wedding to further defy stereotypes and champion mehndi’s inclusivity for all, irrespective of race, sexual orientation, religion or gender.
Soap bars | Photo Courtesy of Diana’s Candles & Soaps
Offering soy candles and natural soaps, Diana Sookram’s products have been used as bridal shower and wedding favors and gifts in bridesmaid, bachelorette and groomsmen boxes.
Sookram began creating natural products in 2016 after her daughter developed respiratory issues from store-bought candles. She fell in love with the creation process and soon began taking small-batch orders from family, friends and co-workers. Now, she is expanding her business through summer networking socials and prepping for mass orders during wedding season by stocking up on top-selling supplies such as small candle jars, lids and soap packaging.
Sookram’s products can be color and scent customized to match the theme of any occasion. Popular scents during wedding season include beach linen, honeysuckle jasmine, lavender and chamomile and honeysuckle rose. Whether a couple envisions a beachy, garden or opulent wedding, Sookram is able to create complementary colors and scents.
She admits the hard work that goes into promoting a small business and jumps at the opportunity, particularly within the Indo Caribbean community, to network and collaborate.
Fresh flowers are a staple in weddings and plentiful throughout the Caribbean. In some Indo Caribbean weddings, couples exchange garlands of fresh flowers, called malas, to signify their consent and joy in choosing one another as partners. This fundamental ritual dates back to ancient times and is deeply symbolic, as malas also adorn the statues of gods and goddesses in Indo Caribbean temples.
Since the age of seven, Mallika Balgobin sat alongside aunties and uncles in temple and watched them handcraft malas. She was inspired to learn the techniques and in 2018, established her business, Vibrant Garlands, to make and sell malas for special occasions.
Balgobin finds the preservation and teaching of traditional craft vital to her Indo Caribbean heritage, as she is able to make malas for some of the community’s biggest events such as weddings, religious ceremonies, holidays and funerals.
Her recent 2023 trip to South India aided her in learning new techniques and she was encouraged by how the tiniest, simplest flower is arranged to symbolize auspiciousness and beauty. For weddings, Balgobin loves stringing white carnations, red roses, baby’s breath and pink lilies to evoke feelings of unity and love. Balgobin works with couples to customize fresh flowers. She provides fresh flowers or suggests couples buy the flowers of choice prior to customization.
The pulsating and electrifying rhythms of live tassa are a grand component of Indo Caribbean weddings. Since 2017, G Star Tassa Group has brought unique beats and energetic vibes to Indo Caribbean special occasions. While derived from Indian traditional drumming, tassa is a distinct musical experience particular to the Caribbean. It is generally associated with the splendor of wedding festivities due to the excited ambiance it produces. When arriving at a wedding where tassa is performing, the music is loud and center, indicating that a celebration is taking place.
Watching, listening and dancing to tassa is a multisensory experience that heightens the audience.
For the members of G Star, playing tassa is a means of, “expressing culture, rather than representing it. When we play, we like to believe we are invoking emotions from every person who can hear it. Our culture embodies happiness, togetherness and love, all of which can be found in the sweet sound of Tassa.”
Photography and videography offer couples some of the strongest mementos to relive their special day. Nicholas Mangal at DvS Photography brings high energy and professionalism to capture the right angles, looks and moments of a wedding. Located in both New York and Florida, Mangal prides himself as one of the only individuals in the Indo Caribbean community who shoots and edits both photography and videography in specially curated, all-inclusive packages for couples. With an emphasis on portraits, he personally caters to each couple and involves them after the shoot in the editing and final stages of his products.
Mangal understands the complexity that can accompany an Indo Caribbean wedding, but believes that this, “forces me to think outside of the box and create new perspectives, ensuring that I try different styles.”
He loves to document the aesthetics of Indo Caribbean weddings, from the rich embroideries of the outfits to colorful decor.
Ultimately, he aims to highlight the timeline of wedding rituals by capturing people in motion and interacting with the crowd to create lifelong memories that the couple can cherish forever. For Mangal, photography/cinematography is a deeply subjective form of art that can be used to capture the unique beauty and experience of Indo Caribbean weddings.
These vendors bring an important cultural and niche aspect to the Indo Caribbean wedding industry. Their products and brands are tailored to the community. As a 2023 bride, I am excited to see the diversity of vendors available to help guide and support those getting ready to begin their new journey of married life.
To inquire about services, please visit the vendors’ social media pages.
January 18, 2023January 18, 2023 9min readBy Arun S.
Aam
Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!
What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?
I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.
When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.
You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?
On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.
Have you faced adversity as a newcomer in this space?
The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.
Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?
My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.
I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.
Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?
I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.
In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.
What made you decide to name the company Aam?
“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.
What is the process of rethinking fit standards?
Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.
At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.
Where do you feel the fashion industry can improve?
There are big opportunities for improvement in supply chain, fit and inclusion.
On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?
I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.
And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.
As a CEO of a company what is your daily routine?
My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.
First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.
I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.
Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.
As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?
Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).
Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.
On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.
On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.
I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!
We would love to hear some testimonials from previous customers.
“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S
“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M
“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L
“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S
Where do you see the company expanding in terms of different types of clothing offered?
I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.
What is the toughest part of running your own company?
Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.
But, easier said than done!
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.
Painting commemorating the martyrdom of Imam Husayn at the Battle of Karbala, its focus is his half brother Abbas ibn Ali on a white horse [Photo Source/Wikipedia]
Entry gate of the shrine of Husayn inKarbala, Iraq [Photo Source:/Wikipedia]
A Shia Muslim waves a green flag, the traditional colour of Islam, inside the holy shrine of Imam Hussein in Bagdad, Iraq, to mark the Muslim festival of Ashura. [Photo Credit/Khalid Mohammed/AP]
Shia pilgrims make their way to the Imam Husayn Shrine in Karbala, Iraq in 2008. [Photo Source/Wikipedia]
Elizabeth Jaikaran is a freelance writer based in New York. She graduated from The City College of New York with her B.A. in 2012, and from New York University School of Law in 2016. She is interested in theories of gender politics and enjoys exploring the intersection of international law and social consciousness. When she’s not writing, she enjoys celebrating all of life’s small joys with her friends and binge watching juicy serial dramas with her husband. Her first book, “Trauma” will be published by Shanti Arts in 2017.
