10 Ways Priyanka Chopra’s Jalwa is Already Dominating 2016

Priyanka Chopra

by Nila Choudhury

This post was originally published on our partner website India.com and modified with updates:

Bollywood actress Priyanka Chopra has proved a grand success in crossing over to mainstream Hollywood. After building an empire in India, the former beauty queen has set her sights on the rest of the world. From music and acting to voice-overs and modeling, the diva is beautifully taking over the globe!

We can’t get enough of Chopra, and neither can the world, so we decided to do a round-up of everything she’s been up to. Enjoy this PC-overload!

1. Chopra won the People’s Choice Award

[Via Facebook.com/PriyankaChopra]
[Via Facebook.com/PriyankaChopra]
The gorgeous diva is putting those savvy acting skills to good use, winning over the world just like she has won over her South Asian fans. Chopra won Favorite Actress in a New TV Series at the 2016 People’s Choice Award for her hit show, “Quantico.” She even presented an award with the very sexy John Stamos, who won the Favorite Actor in a New TV Series Award for “Grandfathered.”

2. Chopra Presented at the Oscars

Chopra was invited to present an award at the prestigious Oscar Awards this Sunday. She tweeted her excitement earlier this month about being selected as a presenter.

How stunning did she look in this mermaid dress adorned with 3D flowers from Zuhair Murad’s spring 2016 couture collection?! (No need to answer, we already know.)

PC Oscar 1

Other new presenters included actresses Olivia Munn, Kerry Washington, and music producer Quincy Jones, just to name a few.

3. Chopra Graced the Cover of Elle!

Chopra continues her reign with her first American magazine cover. She graced the cover of the popular and prestigious Elle Magazine.

Here it is @elleusa much love

A photo posted by Priyanka Chopra (@priyankachopra) on

The star looked hot in a cream colored Valentino outfit, smokey eye makeup, flowing waves of hair, a seductive gleam in her eyes, and of course, flashing her “Daddy’s Lil’ Girl” tattoo.

4. Chopra in “Baywatch”

Get ready for more “Dostana” status sexy bikini shots because Chopra has officially announced that she will be in the upcoming movie remake of the hit show “Baywatch”! Dwayne Johnson has even posted a fun Instagram video teasing the actress and welcoming her to the team.

It looks like Chopra is trading in her gold bikini for a red one—and we’re loving it! She will be playing the villain, and after seeing her work in “Aitraaz” and “Saath Khoon Maaf,” we can safely say that PC will rock it!

The film also stars comedian Hannibal Burress, WWE wrestler and actor, Dwayne “The Rock” Johnson, and actor Zac Efron.

5. “Quantico” Returns this March!

Who wouldn’t love to see their face on Times Square.. Again! We’re coming back! #QuanticoMarch6th @abcquantico

A photo posted by Priyanka Chopra (@priyankachopra) on

Chopra’s hit ABC show “Quantico” has fans on edge with a unique mix of action, mystery, and mayhem. Chopra is always posting about her cast mates, with whom she seems to have an easy friendship. The actress has worked long and hard promoting her show all across the country while flying to Montreal to shoot “Quantico” and later flying to India to complete her ongoing Bollywood projects. (When does she sleep?)

The show is set to return for season two, which airs March 6!

6. Say Hello to Ms. Marvel!

Marvel Comics recently created a breakthrough superhero, Ms. Marvel. Kamala Khan, aka Ms. Marvel, is a Muslim, Pakistani-American teenager who suddenly gains superpowers one mysterious night. The shy, awkward, and insecure young girl gains confidence from her new powers. At the same time, Khan is confused and afraid of what to do with these powers. This new comic has broken stereotypical barriers of what a superhero is supposed to be like while empowering its readers. The comic has become an instant favorite and critics are all praise for this book!

The latest news is that the much loved Kamala Khan will be brought to life by Priyanka Chopra! The beauty queen will be voicing the Avengers character in the online game, MARVEL Avengers Academy.

7. The Many Faces of PC

Chopra dons many hats in not just Hollywood but Bollywood as well. The actress has gone from modeling to acting and singing—and now producing as well. With her production company, Purple Pebble Productions, Chopra hopes to make regional movies, such as Marathi and Bhojpuri films. They have just started working on their first Marathi Film, “Ventilator.”

She has also launched and supported many of her cousins in the industry to develop “The Other Chopra Clan,” as she likes to call her family. It looks like PC building an empire of magnificent proportions.

8. Landlady Chopra?

Chopra’s production house teamed up with Endemol Shine India to produce a 14 part bi-weekly mobile series titled, “It’s My City.” The comedy show features Chopra as a landlady to 4 single, young girls in Mumbai. The story follows these four modern girls as they face what it means to be an independent woman today as well as their individual stories of life, love, friendship and dreams.

Chopra plays herself as an unofficial guardian and a protective friend to the the girls. “It’s My City” is a progressive show that you are bound to fall in love with!

9. Not Leaving Bollywood Behind

Though she’s extended her reach globally, the actress hasn’t forgotten her roots; Chopra’s Hollywood aspirations haven’t hindered her Bollywood career. After winning the Filmfare award for ‘Best Supporting Actress’ in the recently released “Bajirao Mastani,” Chopra is starring in another powerful role in “Jai Gangajal.”

In the Prakash Jha production, Chopra will play a fierce cop. The trailer has already got fans buzzing, and the film is all set to release on March 4.

10. Chopra and Ellie!

Chopra is not just a pretty face—she is a skilled businesswoman and an active supporter of education for children. She even makes sure that the children of her employee’s have education available to them. Late last year, the diva became the voice of Ellie, the world’s first robotic educational elephant! The life-size educational elephant is a campaign by PETA to educate children about elephants and captivity.

PETA will be taking the elephant on the road for a school tour that will be not just across the United States but all over Europe and even India. Ellie the elephant “talks” to students about her story of being separated from her mother, physical torment in the circus and at last a happy life in the sanctuary after being rescued.

By Brown Girl Magazine

Brown Girl Magazine was created by and for South Asian womxn who believe in the power of storytelling as a … Read more ›

Joyland: A Film Rising Above Unacceptability With a Story of Acceptance

joyland

Haider wades his way through Karachi’s expansive beach, climbing and tumbling over rocks, in Mumtaz’s memory. The vast landscape is perfectly encapsulated in the 4:3 aspect ratio — an unconventional yet welcoming choice. He vanishes into the sea, leaving his storyline open-ended. The screen fades to black. The film comes to a close. The gentle humming and lapping of the waves disappear. However, I stay put. Stumped, and unable to comprehend the masterpiece that Saim Sadiq, director of “Joyland”, has blessed Pakistanis with.

[Read Related: Pakistan Had its First-Ever Trans Pride Parade in Lahore]

The winner of the jury prize at the Cannes film festival, as well as Pakistan’s entry for the Academy Awards 2023, “Joyland” has been marred with controversies (and subsequent bans) from the onset of its win. Ironic, since the film’s core message promotes tolerance and acceptance. Tolerance for unconventional norms, sexual/gender identities, and human emotions and desires.

“It’s so important to narrate these stories in today’s world, where we’re often divided and seldom united,” says producer Apoorva Charan during an exclusive chat with Brown Girl Magazine.

It’s her feature film debut as a producer, and she’s justifiably beaming with pride.

Joyland is such a win for South Asia, but particularly, Pakistani storytelling. Every person I met, I felt like there was some characteristic or quirk about them that mirrored our characters in the film.

Set in the depths of androon Lahore, “Joyland” primarily revolves around Haider (Ali Junejo) — a meek, unemployed house husband in a borderline, passionless marriage. He’s happily helping Saleem bhai (Sohail Sameer) and Nucci bhabi (Sarwat Gilani) raise three kids, while the fourth one breaks Nucci’s water in the opening scene. Another girl is born, despite the ultrasound’s previous declaration of a baby boy. 

“If I were to receive an award based on my character in “Joyland”, it’d definitely be for “best at single-handedly increasing the population of Pakistan,” says Gillani, as we howl with laughter during our spoiler-riddled chat with the cast of the film. “I think that, combined with the ‘coolest bhabi’ — those two will have my name on them.”

But Nucci’s wasn’t just a bhabi who pumped out a new baby every year. Sarwat’s character was given some level of agency — a woman who reminisced about a career in interior design before marriage and kids while smoking a cigarette in secrecy.

I think my philanthropic work plays a part in how I started saying no to bechari roles. How can I be a role model to these women I’m trying to help, while playing the same characters? The change came about with “Churails” and I vehemently stuck to it. My characters need to have a voice; a backbone.

On the other hand, Haider’s wife, Mumtaz (Rasti Farooq), works as a beautician at the local salon, busy dolling up brides in Lahore’s unpredictable load-shedding.

Both Haider and Mumtaz seem to have a relatively stable marriage based equally on societal expectations and gender-flipped roles. While Haider stays home, helps in the kitchen, and attempts at searching for a traditional job, Mumtaz carves autonomy and independence for herself. This is in spite of an oppressive family life characterised and dictated by Haider’s overly conservative, traditionalist father and patriarch, Rana (Salmaan Peerzada), who wishes for the couple to procreate a cricket team of just boys. 

But Rana, known as Abba Jee, is also layered with his own 50 shades of grey, struggling with loneliness and a lack of intimacy, mirrored in his relationship with next-door neighbour Fayyaz (Sania Saeed). His emotional desires are symbolised by his physical impediments — the former handicapped with “what will people say”, and the latter with a wheelchair. The rules that he has for his children are the same that his children have for him, bound by tradition, norms, and society. They are not allowed to stray from what is considered “normal”.

The film’s women are strong which is pretty much a reflection of the women in Sadiq’s life. While Abba Jee shuns the love and companionship that Fayyaz offers, she stands her ground until firmly asked to leave. The complexity of each person’s emotions versus expectations is what makes “Joyland” relatable on a human level.

joyland
Rasti Farooq channels Mumtaz’s apprehensions and predicament with the utmost believability.

Alternatively, Mumtaz’s relationship with Haider is based on convenience and habit, where two people share the same bed but sleep facing away (partially because one of Saleem and Nucci’s young daughters crashes with them every night, illustrating the confined space both Haider and Mumtaz are allowed to be themselves in). The dynamics of their marriage drastically evolve once Haider’s eye catches Biba (Alina Khan), covered in blood as she walks numbingly into the hospital where Nucci gave birth. The introductory scene mirrored the brutal reality of violence inflicted upon Pakistan’s trans community; one of “Joyland’s” most haunting moments. 

Mumtaz is asked to quit her job once Haider lands a gig as a “theatre manager” — a cover-up for his job as a background dancer at the nightclub Biba coincidentally performs at. The film portrays the traditional Pakistani marital social dynamic; men must work, and women must housekeep. Even when some level of independence is allowed to a married woman, she must forego her right to a career later in life. Understandably, it leaves Mumtaz devastated.

“It’s so strange how that’s just an acceptable act in our society,” Farooq chimes in, voicing Mumtaz’s thoughts. “Even if a woman is good at a 100 things, ultimately, she’s expected to quit her job to be a homemaker because that’s ‘her job’.”

With time, Haider falls into a routine and rhythm of working at the theatre and spending more time with Biba, allowing him an insight into the widespread transphobia she’s regularly faced with. Biba confides her innermost desire to be what she termed as “a complete woman” in order to land the same dancing opportunities as her counterparts.

 

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Haider’s daring closeness to Biba leaves Mumtaz — who at this point is reliant on him as a best friend more than the physical intimacy he fitfully provides her — alone, isolated, and depressed. For Haider, it is liberating to leave problems at home and escape into a secret world centred around his deepest desires. He doesn’t want to be a bad person. He doesn’t wish to hurt or leave his wife. But his happiness now seemingly lies in dancing and exchanging stolen kisses with Biba. Farooq agrees:

I think Mumtaz and Haider were best friends at this point. They had an unspoken love for each other, which stemmed from the sanctity of their relationship. They might not be in love but they did love each other. In the eyes of our society and otherwise, they were married, but they’d drifted so far apart. There was love but it wasn’t possible to return from how distant they were.

This point of no return brings Haider to a crossroads — one where he is torn between his loyalty to Mumtaz and his love for Biba. Ultimately and ironically, in a particularly passionate moment, it is his curiosity pertaining to Biba’s sexuality that drives her to throw him out of her life. Defeated and guilt-ridden, he comes face-to-face with a pregnant and non-confrontational Mumtaz, who, by now, is aware of what Haider has been up to but doesn’t have the mental capacity to verbally digest his infidelity alongside a child she doesn’t want.

Her apprehensions about bearing and raising children are indicated throughout the early days of her pregnancy. The clutching of her stomach, the tightening of the rollercoaster belt during a visit to Joyland park, and her unease during the ultrasound are just a few examples of Mumtaz’s angst. 

Abba Jee’s 70th birthday was the straw that broke the camel’s back. Mumtaz, surrounded by family and friends and feeling emptier than ever, takes her own life. A tragic full circle where one life ends as the other begins. Her suicide is harbingered by Rana’s birthday speech as he recalls a palmist once saying his bloodline would end with Haider. 

[Read Related: #JusticeforJulie: Pakistan’s Failure to Protect its Vulnerable Trans Population]

“Joyland” is replete with polarity. There is a seamless hand-in-hand flow of happiness and devastation, longing and antipathy, birth and death. Pakistani society’s struggles with misogynistic gender roles are depicted in the most gentle, sensitive, and nuanced ways. The struggle is also ironic, considering Pakistan has one of the most progressive transgender legislations in the world. Trans people have the right to self-identify their ­gender in Pakistan – a right still denied to the trans community in many progressive countries, such as the UK.

A deeply reflective film with memorable and emotional characters doing justice to their performances. It’s currently running in cinemas here in the UK, and we highly recommend watching this poignant piece of art.

Photos Courtesy: Studio Soho/Khoosat Films

By Queenie Shaikh

Desk bound by day and travel bound all other times – Queenie thrives on her weekly dose of biryani and … Read more ›

On the Road to the Oscars: M.M. Keeravani and Chandrabose’s ‘Naatu Naatu’ Redefines the World’s View of Indian Music

Naatu Naatu

“Naatu Naatu” is one of the most memorable sequences from S.S. Rajamouli’s epic action-drama “RRR,” and has assisted the Telugu-language blockbuster in becoming one of the highest-grossing films at the worldwide box office. With music by M.M. Keeravani and lyrics by Chandrabose, “Naatu Naatu” is a celebration of regional music, dance, national identity, and male friendship.

[Read Related: Redefining Sonic and Safety Standards in the Music Industry: The New Diaspora Music Experience]

But long before the song began collecting its accolades, its infectious tune and fast-step dance, performed vigorously by N.T. Rama Rao Jr. and Ram Charan, became a viral sensation outside of the film. It’s now the first song in a movie from India to be nominated for an Oscar and also to have won a Golden Globe. 

When asked about the song’s ripple effect across the world, Keervani remarked,

For us — the musicians and artists — social media is very powerful, because of the internet and reachability. Nowadays, globally, anything that is different by nature, anything that is innovative, a little innovative, will catch instant attention.

It all started with a TikTok dance challenge where thousands of fans mimicked the dizzying hook step, choreographed by Prem Rakshith, garnering hundreds of millions of views, and making the song a bonafide global phenomenon. Today, the official YouTube video has well over 123 million views.

While the science behind why certain songs have a higher virality is widely debated, Keeravani attributes a large part to the song’s instant connection with the masses to its unusual 6/8 time signature, taken from carnatic music — which he believes is “inherently encoded in the human body.”  

For non musicians, he vocally percusses the rhythm, “thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha.” 

[This beat] will give you instant energy. Like suppose, you’re going low on sugar. So there are things like instant energy boosters; like you consume some aerated drink or a cup of coffee with sugar. And instantly your energy is boosted. So six, eight will give you an instant feeling to get up, create some steps and dance. There is a swing in the beat. So you will react to that beat — involuntarily you will react.

Before Keeravani wrote the music for “Naatu Naatu,” Chandrabose was given the challenging task to pen the lyrics to this rhythm. Continuing a long-standing collaboration that began 29 years ago, Chandrabose has co-written over 400 songs with Keeravani, including this iconic title track — his only co-write on “RRR.” 

 

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Regionality played a significant role in the composition.

Ram comes from Andhra and Bheem comes from Telangana. Both dialects are different; the slang is different. So, there is a challenge to write both slangs in one song. Everybody should understand those words. That is the challenge.

Chandrabose explained how he needed to appropriately incorporate the various dialects from the regions the primary characters were from, and reflect colloquialisms from 100 years ago, when the film’s story takes place, that is also recognizable to present-day listeners.

In [the lyric] ‘Yerrajonna rottelona mirapathokku kalipinattu’ (which translates roughly to “like eating a jowar roti with a chili” in English), ‘thokku’ means pickly, like mango pickle. In Andhra, it is known as ‘pachadi’ and in Telangana, it is known as ‘thokku.’ So, everyone can relate and connect [to] that word. And since ‘thokku’ belongs to Telangana, that line is sung by Bheem.

The original Telugu version of “Naatu Naatu” was also dubbed and released across a variety regional Indian languages, including, “Naacho Naacho” in Hindi, “Naattu Koothu” in Tamil, “Halli Naatu” in Kannada, and “Karinthol” in Malayalam, and has collectively been streamed over 92 million times on Spotify.

Chandrabose remarks that he envisioned the lyrics to 90 percent of the song in half a day, but it took about 19 more months to finalize the song in its entirety. This was in great part due to the time spent on researching the dialects and finalizing each word to the overall ethos of the song. Rajamouli had given strict direction that the song should authentically be about one’s nature, their culture and countryside, and be universally respectful.

 

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When asked about how they scaled this process across the other five language releases, Keeravani recalled that they had to prioritize lip sync.

Since it’s a dance number, there is a combination of close shots and long shots. So the long shots are spared, but in the close shots, they need to be as close to the Telugu lyric, I mean, lip wise.

He added that the writing team had to make some concessions,

There will be a certain amount of compromise in the meaning of the lyric. But that is inevitable. As long as the song is conveying its main essence, it has no problem.

Culturally, India has a rich history of celebrating songwriters, composers, and music directors in cinema. However, this recognition does not always translate to credit and compensation. For example, “Naatu Naatu” was extraordinarily successful on TikTok, but TikTok isn’t available in India, creating complex monetization adversities. It’s especially important to understand that India’s non-bollywood and independent music market has a nascent publishing infrastructure and is traditionally known to have a work-for-hire payment model where song contributors are not offered royalties. 

Speaking optimistically to changing times, Chandrabose shared,

I’m getting royalty from past 12 years (from performing rights societies IPRS in India and PRS in the U.K.).

He explained that, especially with viral songs, some songwriters and composers have only limited careers in the “limelight,” but “after 10 to 15 years, they cannot get more work and they cannot get money.” He speaks to songwriting royalties as a key to retirement for the next generation of song makers.

So, at that time they will receive these IPRS royalties as their pension to meet their needs. They will get these amounts in their old age that will help them a lot.

Upon concluding our chat with Chandrabose and Keeravani, we marveled at the amount of progress that has happened for independent and non-hindi language music communities around the world. The virality of “Naatu Naatu” is a testament to the musical prowess out of South Asia, but also challenges the Western notion that Indian music is narrowly defined by belonging in the catchall ‘world music’ category, or the sounds of the sitar and tabla, or a lightbulb-twisting Bhangra club-hit wonder, or, if nothing else, then Bollywood — all in large part exclusively North Indian. Unfortunately, this distinctly important nuance still plagues Western media and major music institutions. 

 

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Recently during a Songwriters Hall of Fame conversation with Oscar-nominated songwriters, Paul Williams incorrectly introduced “Naatu Naatu,” as “the first Hindi-language song ever nominated for an Oscar,” which is spliced with not one, but two errors — not only misidentifying the language but ignoring A.R. Rahman’s “Jai Ho!,” a Hindi song which was nominated and won in 2009 for the same category. As South Asian artists around the world begin to traverse into global markets, we hope to see more Western entities taking the time to research, hire South Asian contributors, and execute due diligence to minimize inaccuracies and cultural erasure.

[Read Related: India’s Premier Composer and Musical Genius, A.R. Rahman Performs Live in Newark]

Looking ahead to the 95th Oscars on March 12, 2023, we can rejoice that “Naatu Naatu” is confirmed to be performed live by the original singers Rahul Sipligunj and Kaala Bhairava at Academy Awards ceremony. The Best Original Song nomination is up against “Applause” from “Tell It Like a Woman;” “Hold My Hand” from “Top Gun: Maverick:” “Lift Me Up” from “Black Panther: Wakanda Forever;” and “This Is A Life” from “Everything Everywhere All at Once.”

“RRR” is streaming on Netflix and Zee5. On March 3 it will be re-released in over 200 US theaters as part of ‘The RRR Fan CelebRRRation’. Check your local cinema guides for one-off theatrical screenings.

By Rhea Ghosh

Rhea has been helping music creators cross-culturally develop their narratives for over a decade, and is especially passionate about advancing … Read more ›

In Conversation With Kevin Wu: Creating Content in a new Generation

Kevin Wu
Kevin Wu

Kevin Wu, previously known as KevJumba, is an American YouTuber, from Houston, Texas, with more than 2.68 million subscribers on YouTube and more than 323 million views. His content consists of vlogs, social commentary, musical parodies and more. Wu also streams on Twitch and has released original music as well as freestyles. His most popular YouTube video is titled “Nice Guys” with Ryan Higa. Wu has also worked with many individuals including A-Trak, Chester See, David Choi, Globetrotters, Iyaz, Jamie Chung, Jeremy Lin, Ryan Higa, Wong Fu Productions, and more. He has also appeared in movies such as “Hang Loose,” “Revenge of the Green Dragons,” “Man Up,” and more. Wu is one of the first original YouTubers gaining popularity in 2008 and even had another channel, titled JumbaFund, now known as Team Jumba. Continue reading to learn more about Kevin Wu’s journey!

[Read Related: Superwoman and Humble the Poet’s #IVIVI Music Video Celebrates Toronto’s Diversity]

We really enjoyed the project ‘Underneath the Lights.’ On the track “WHY U IN LA” the lyrics, “Don’t know who I might be, it might surprise me. I could be a hypebeast, That’s nothing like me, It’s so enticing.” How do you feel this speaks to the idea of self-discovery? What have you learned about yourself, diving back into making content?

I love that song we did. The artist who sang those lyrics his name is Zooty. I really provided the energy and direction for the musical piece, but I give credit to my producer Jonum and Zooty credit for the lyrics. Both guys are a slightly different generation, gen-Z, whereas I grew up as a millennial. I find that I left a lot on the table when I left YouTube at 23, so when I work with gen-Z I have so much that I want to give. Coming back to YouTube this time around, it’s all about self-reliance. Coming from movies and television, you have to depend on people to get a better product. But with YouTube, I’m going back to my roots and putting my wit and effort into every part of the process again (writing, directing, performing, producing, editing). I want the result to be authenticity and a homegrown feeling.

[Read Related: JusReign’s Reign on YouTube]

When you started your YouTube channel you were known for your vlogs and social commentary. How do you feel about the new age of content creation — where content is in surplus but individuals aren’t feeling the content?

It’s hard to say whether or not individuals are or aren’t feeling content — the taste is just so wide now. It’s like living in Los Angeles; food is very competitive, and when picking a restaurant you have every ethnic variety and even fusion foods. I imagine opening a restaurant in LA to be very competitive and the attention to detail in what you make has to be authentic or hit a certain demographic. I feel on the Internet, YouTube does a decent job of catering to your sensibilities, the so-called algorithm. However, the personal connection you get with content creators has somewhat been shifted, and now it’s become more interest-based (ie gaming, how-to, music, politics, etc.)

How do you feel the original algorithm has changed, and what do you miss most about that time?

I don’t remember talking about algorithms back in 2010 to 2012. People watched their favorite Youtubers because their homepage included their subscriptions first and foremost, and then if your subscriptions hadn’t posted anything new, you would typically check the most popular page. Then trending became a thing and now you have algorithms generating your timeline based on a bunch of data. I think it’s forced creators to think externally and hanging onto identities i.e. what are my interests? Am I a gamer? Am I a streamer?

We parodied your music video for “Nice Guys” for our orchestra music camp skit back in high school. If Chester, Ryan, and you, had to recreate “Nice Guys” today, would you focus on the concept of self-love for the current generation? We also really loved “Shed a Tear.”

I definitely think self-love would be a very nice theme. Recreating it would be nice, actually. I think it’s hard to get three people to all be in the same room again, especially after leading different lives. But “Nice Guys” was something special for each one of us, and Chester See deserves a lot of credit because of his musical talent. It’s made me realize today the impact of music. I really enjoy the expression of music because it forces you to be more artistic, versus just saying what’s on your mind. Like poetry, or hearing harmonies.

You’ve worked with many individuals and groups in the past including, A-Trak, Chester See, David Choi, Globetrotters, Iyaz, Jamie Chung, Jeremy Lin, Ryan Higa, Wong Fu Productions, and more. If you could create content with any group of individuals who would be your dream collaborators?

At this stage in my life, I really enjoy coming back and rekindling those creative connections and checking in with previous friends or acquaintances. Doing a video with Ryan Higa, Jeremy Lin, Chester See, David Choi, Wong Fu, Jamie Chung, those would all be very fun. But the first step would be to just see how they’re doing. So that’s the closest thing to a best case scenario for me. I’m not trying to force any collaborations at the moment (haha!). Unless it’s convenient.

As an NBA fan you expressed you would like to talk more about basketball on Ryan’s “Off the Pill Podcast.” How do you feel watching sports and has playing sports helped you become more in tune with yourself?

After going through a lot of physical adversity after my car accident, reconnecting with sports has been really helpful. I played basketball for a while and I’d like to get back into soccer. I wanted to talk about basketball on Ryan’s podcast because I was still dipping my toes into Internet content/social media and didn’t want to talk too much about myself at the time.

As a content creator how do you balance not letting validation get to your head and authentically connecting with your audience?

We all seek validation. It’s innate, but it’s about where you seek it. Nowadays I remember to validate myself first, by starting with my mind and body. After a while, you can get a sense of when you need validation versus being totally unconscious of it. Sometimes that sense of validation is important, so we know to check in with our parents, or see if a friend needs positive feedback. To connect with the audience, that’s like number five in my priority list (haha!). Having an audience can be scary; you definitely want to be in tune with yourself first.

How do you deal with comments consisting of “I miss the old KevJumba?”

I just smile. I miss the old KevJumba too!

[Read Related: The Authenticity and Individuality of 88rising’s Niki]

As live streaming has become a new form of content now, how have you enjoyed live streaming on Twitch for the Head In The Clouds Festival both in 2021 and 2022? We really enjoyed seeing Ylona Garcia sing “Nice Guys!”

It’s fun, I enjoy live streaming and I really appreciate 88rising and Amazon Music for inviting me both years to be the host for their livestream.

What was the decision behind putting your family in your videos?

I put my Dad in my videos accidentally; we were on a ski trip. I think people responded really positively in the comments, and then I just sat down had a conversation with him on camera, and it became a hit. After that he just became his own character. I think I tend to come alive more when I am interacting with someone on camera.

We really liked seeing you upload videos to Team Jumba. Is the mission still to donate earnings to a charity that viewers suggest?

At the moment, no. The Supply, which was the charity I donated to before, has since shut down. I also don’t make much money on YouTube anymore, since I was inactive on my channel for a while, so that format from 2009 will be difficult to replicate.

We really enjoyed the ‘KevJumba and Zooty Extended Play,’ specifically the track “With You in the Clouds” featuring fuslie. How has Valorant inspired your music as well as other forms of content creation?

The album was really experimental. I find the personal connections I made in gaming to be the most enlivening. “With You in the Clouds” was inspired by TenZ and, since he’s such a legendary figure in the pro FPS community, we had to do a worthy tribute. I think paying tribute to the things you like is a really great way to think about content creation.

How do you feel your childhood experiences in Houston, and playing soccer, have shaped you to chase your dreams of acting? How have you enjoyed acting in comparison to YouTube?

I love acting. It’s a wondrous lens at which to see your relationship with others. I find that in studying acting, you are often really studying the human experience or the mind. It’s like learning psychology but you are on your feet, or you are reading great theater. Playing soccer and growing up in Houston don’t really contribute directly to why I enjoy acting, but I very much enjoy coming from Houston and thriving in soccer. It made me commit to something and seeing how consistently “showing up” can really ground your childhood and prove to be valuable, later in life.

How do you feel we can uplift each other across the Asian diaspora and unify to create ripple effects of representation?

I think listening is probably the best thing you can do. Just genuinely hearing about something, or someone, helps you really invest in them during that time that you are there. So I think that’s probably the first step.

What made you go back to school and finish your degree at the University of Houston in Psychology?

No one reason in particular. I was also studying acting at the time back in 2017-2018 when I completed the degree, so it was just testing my limits and seeing what I could balance. I finished it online.

What are your upcoming plans?

Just experimenting on YouTube for now. Making videos with my own effort.

Your first video was uploaded back in 2007 and was titled ‘Backyard,’ where you are dancing to a song called “Watch Me” by Little Brother, off of the “The Minstrel Show.” We also really enjoyed your video with Ryan Higa titled “Best Crew vs Poreotics.” Are you still dancing these days?

Yes. The body does what the body wants.

Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?

Nothing in particular. I try to let my mind flow when I answer questions. I may have jumped to conclusions before fully investing in some of the questions, so I apologize. If you are reading, I thank you for your time and patience. I also thank Brown Girl Magazine for putting together a vast array of questions that allow my mind to stretch and work out a bit. I hope you find a stronger connection to your own truths, and I hope I did not disturb those in any way. Regards.

Photo Courtesy of Kevin Wu

By Arun S.

Arun fell in love with music at a young age by way of his middle school music teacher Mr. D. … Read more ›