In times like these, when social distancing can save our world and those in an already vulnerable state, a good book can do wonders. So whether you’re shifting to a work from home schedule, having to work on the frontlines, or you’re checking in on family and friends, and making arrangements for the elderly and kids in your lives, be sure to take 15 minutes a day to practice *real* self-care. In this case, we’re hoping reading a book you’ve had on your to-dos will do the trick. We, at Brown Girl, have revamped our 23 must-read classics by South Asian and Asian American authors.
Have suggestions? Comment with the title/author below and we’ll add it to our second list of must-read books!
Based on the events that took place during her childhood, as a child of Indian immigrant parents transplanted in Canada, Gill crafts a lighthearted and heartfelt story to recreate a second childhood which she only saw others experience. As she explores the activities she missed out on as an adult, Gill creates a funny and relatable tale.
Providing an inside look at the lavish lifestyles of new and old monied Chinese families, author Kevin Kwan brings to light the reality of a new age romance set in opulence. When the son of an extremely wealthy Chinese family brings home his American-born Chinese girlfriend, she finds it difficult to adjust, while surrounded by crazy rich Asians.
Set in the Himalayan mountain range during the 1980s, “The Inheritance of Loss” delivers a wonderfully woven tale about a bunch of people who struggle against the effects of colonialism and adjusting to an emerging modern world. A judge, his orphaned granddaughter, the judge’s cook, and the cook’s son illuminates the intricacies of cultural identity in a profound way.
One of the few short story collection recipients of the Pulitzer Prize of recent times, “The Interpreter of Maladies” is a classically woven tale of different families, cross-generational clashes, biculturalism, love, sorrow, death and happiness.
Many have hailed author Vikram Seth as one of the world’s best authors. His book “Two Lives” stands as a testament to his writing prowess as it details the true story of two people, Shanti Behari, and Helga Caro, who fell in love in the 1930s in Berlin.
When Kavita gives her daughter away to a Mumbai orphanage to help her escape the fate of her firstborn daughter, who was killed by her father (due to female infanticide), an American family from San Francisco decides to adopt her. The book follows the lives of Asha’s poor, biological parents living in Mumbai’s slums and the early lives of her Indian-born American parents whose privileged lives run in stark contrast to the life she might have had.
Capturing the essence of India’s “darkness”— the large lower class — Adiga writes about one man’s rise to successful entrepreneurship from a start as a driver to a wealthy landlord in New Delhi. As he tells his unusual story, readers are hit with the much larger implications of caste, religion, dishonesty, destitution, and listlessness.
A collection of short stories, focusing on the immigrant experience of Indian women moving to America, “Unknown Errors of Our Lives” delves into the dynamics of marriages, in particular, illuminating relationships in various stages. A wonderful read for those in serious relationships or for those bored on Valentine’s Day.
The Joy Luck Club is a group of serious Chinese-American mah-jongg players. Each woman in the group has vivid memories of childhood in China and of life raising children, daughters, in the U.S. The stories link each child and each parent, delivering wise advice and funny stories. Each conflict is more interesting than the next and each has its own melodrama and excitement.
The classic — which has withstood the test of time even within the English literary canon — narrates the story of Dr. Aziz, a young doctor who is frequently found in the company of English citizens abroad. When Adela Moore, a newly transplanted acquaintance, files a lawsuit against him for attempted assault while visiting the famous Marabar caves, Aziz’s life goes into a tailspin. The novel is a commentary on the intrusion of the British Raj, racial tension between Indians and Brits, and the micro effects of their interactions in the period immediately following British invasion.
Feisty female protagonist and journalist Rukshana feels free and empowered when she plays cricket. Growing up in war-torn Kabul, where infractions against Sharia law are stringent, Rukshana feels trapped after writing a story against the Taliban and doomed to an arranged marriage with a minister intent on wedding her. When an opportunity to travel internationally comes up, Rukshana uses her knowledge of cricket to compete and secure her last chance for autonomy.
Gogol Ganguli does not know the true story of the origin of his birth name, but he does know the incessant mocking and questions it has been the subject of since. Lahiri’s classic growing-up story relays the lives of Gogol’s parents and the beginning of their loveless marriage in Calcutta to the wide span of Gogol’s youth and adulthood in the suburbs of Boston. A tear-jerker and wonderfully written classic, Lahiri does no wrong in this novel.
A groundbreaking collection of stories from Muslim American women that expels myths about diverse women’s struggles with love, “Love, InshAllah”, is a breath of fresh air in its shattering of stereotypes and conceptions of Muslimah identity. You can check out its sequel, “Salaam Love”, too.
You’ve probably seen the Oprah and Spielberg backed mega-hit feature film but, like they say, the book is a lot better! Morais’ “The Hundred-Foot Journey” may be Manish Dayal-less, but it is still a spectacular novel.
The ever-popular novel recounts the story of a dysfunctional family battling the politics of their local postcolonial government in Kerala, India. As time goes on, twins Esther and Rahul, are forced to shed their innocence. As they mature and grow, Roy teaches valuable lessons about love, relationships, and family.
In 1943, Layla Roy an educated young woman raised by an eccentric grandfather marries the man she loves. When she moves in with him and his family she finds adjusting to life in Assam, with British housewives, tea plantations, and wily servants are far from what she expected.
Growing up in New Jersey, seventeen-year-old Dimple feels too American in India but struggles to fit in with peers in America. Her similarly outcast friend Gwyn helps her navigate life as she tries to accept her helicopter parents and “bad boy” Karsh Kapoor.
In a moving and heartrending manner, Devi powerfully writes about three different women and their breasts. Paying particular attention to marginalized, poor, tribal women, Devi weaves a tale that is important and well visioned.
A rebellious and drifting Indian-American teenager, Vikram, balances life living in Wisconsin in the ‘80s. When one night of drunkenness convinces his parents to move the family back to India for good. Once at “home,” Vikram struggles with seclusion, readjustment to life, culture shock and chaos from day-to-day until he is romanced into a creative flow by an old camera.
Nikki lives in cosmopolitan West London, where she tends bar at the local pub. The daughter of Indian immigrants, she’s spent most of her twenty-odd years distancing herself from the traditional Sikh community of her childhood. When her father’s death leaves the family financially strapped, Nikki, a law school dropout, impulsively takes a job teaching a “creative writing” course at the community center in the beating heart of London’s close-knit Punjabi community. Because of a miscommunication, the proper Sikh widows who show up are expecting to learn basic English literacy, not the art of short-story writing. When one of the widows finds a book of sexy stories in English and shares it with the class, Nikki realizes that beneath their white dupattas, her students have a wealth of fantasies and memories.
Through the inspirational stories of 50 famous and under-celebrated women from Afghanistan, Pakistan, India, Bangladesh, Nepal and Sri Lanka, South Asian girls will have a chance to dream about lives for themselves that radically differ from the limited narratives and stereotypes written for them by their culture, wider society and the mainstream media.
By choosing bravery over perfection, we can find the power to claim our voice, to leave behind what makes us unhappy, and to go for the things we genuinely, passionately want. Perfection may set us on a path that feels safe, but bravery leads us to the one we’re authentically meant to follow. In “Brave, Not Perfect,” Reshma Saujani shares powerful insights and practices to help us let go of our need for perfection and make bravery a lifelong habit. By being brave, not perfect, we can all become the authors of our best and most joyful life.
I was taken aback when my late cousin shared this with me on the cusp of our twenties.
As a fairly modest Indo Guyanese girl raised in the Connecticut suburbs, the thought of discussing a stranger’s love life seemed not only foreign but shocking to me. Nevertheless, my cousin was always bold in this way. She took pride in the more daring aspects of our Caribbean culture with natural confidence. It was one of the things I loved and now miss most about her.
Admittedly however, it was over a decade before I started to understand some of her deeper curiosity in love, sexuality and mental health. This awakening was thanks greatly to Dr. Samosa.
In early 2020, Dr. Sarika Persaud, a New-York based, Indo Guyanese psychologist specializing in relationships, sexuality and complex trauma, took to Instagram as “Dr. Samosa,” an alias inspired by her favorite South Asian snack — and one she feels is a common thread for brown girls.
The platform became a safe space for brown girls to connect on topics like mental health, psychoanalysis, sexuality and relationships. From discussing sexual empowerment to building a strong sense of self, Dr. Persaud quietly became a confidant for those craving practical and candid insights the community shied away from.
Dr. Persaud and I sat down to talk about her journey and breaking these taboos in the South Asian society.
Her interest in psychology started as a journey of self-discovery as a pre-teen.
“I think I experienced myself as different from my peers,” she explained during our interview.
She didn’t get caught up in teenage drama and avoided certain types of relationships and people. Meanwhile, the friends she did make saw her in “this sort of teacher role.”
“I became curious about that about myself — how, in some ways, I found it beneficial to feel my feelings and have a depth people were drawn to, but also use it in ways to isolate myself,” Dr. Persaud said.
She was also beginning to identify as bisexual.
She shared, “I think I was avoiding my sexuality in some ways and psychology became a way for me to understand myself more. It’s always been this confluence of philosophy and science and even art for me.”
Growing up in Queens, New York, Dr. Persaud saw fellow Indo Caribbean women at a “very specific intersection of religion and culture.” It was the nexus of Caribbean values which welcomed sexuality and more modest Indian traditions. Caribbean influence seemed to “remove a boundary” on how Indo Caribbean women felt permitted to present themselves sexually, she explained. On one hand, after her Bharatanatyam dance classes, she saw her didis (the older girls) leave their classical moves behind for sexy Bollywood choreography and dancehall songs.
“It was exciting, like they were just beginning to find ways to express their sexuality,” she reflected. Then, around the same time, Dr. Persaud discovered a copy of the “Kama Sutra” at home and her mother was appalled. “What’s wrong with your daughter?” aunties asked.
Confused, Dr. Persaud thought “You own this. This is from our culture and it’s a Sanskrit text. It’s literally a religious text. It all seemed so powerful — and yet so many people were afraid of it.”
Something didn’t add up.
In 2013, she started a blog to bring a voice to topics like these. As word of her content spread, Dr. Persaud was met with backlash from her temple. Leaders said her blog was inappropriate and dishonorable to her community, but she stuck with it and her family stuck by her.
A few years later, when she launched Dr. Samosa to share her research and insights with a wider audience, sexuality came front and center.
“Sexuality — how you understand and honor what you want and like, and the ways you let yourself experience that pleasure — is intrinsically connected to how deserving you feel in the world,” she explained.
For example, if you think you’re worthy of a raise at work, a partner who desires you, or a family that listens to you — all can be linked back to a block in your relationship with yourself as a sexual being.
However, if you can feel confident in something as “primal, instinctual, and personal” as your sexuality, Dr. Persaud argues you lay the foundation for confidence in these other areas of your life.
Dr. Persaud says the fear of sexuality comes into play for South Asians.
“Being comfortable with your sexuality means being comfortable with your power,” she explained. “If everyone felt empowered and had a healthy relationship with themselves sexually, a lot of our relationships and hierarchies in society would change. And there are just so many people who benefit from women and marginalized communities (like LGBTQ+ and those with chronic illnesses) being disempowered,” Dr. Persaud said.
Throughout her work, Dr. Persaud has found it’s especially difficult for South Asian women to feel pride in themselves as sexual beings.
“There’s so much shame about the self and the body. Women especially are held to a double standard and it’s so confusing. If you look one way, you won’t get a husband. If you look sexual, no one will want to hire you for a job. Regardless of the South Asian ethnic group, there’s the same shame and belief that your body has to look a certain way, and if it doesn’t, you’re not desirable. Everything gets tied up in sexual shame.”
It’s undeniable that Bollywood movies have also heavily impacted many of our views on love and sex, but Dr. Persaud didn’t condemn this.
She says, “People need to realize Bollywood started from a tradition of classical drama and dance from ancient India. Those dances were meant to be explorations of dreams and mythical and philosophical ideas. Bollywood is just a continuation of that. It’s meant to be a break from reality.”
Real relationships are much more fraught and complicated than in films, but that doesn’t mean you should be ashamed of looking to Bollywood as a way to be in touch with romance and love in your life.
“They’re a fantasy,” Dr. Persaud added.
She also argued Bollywood isn’t necessarily as “censored” as many claim.
“People don’t have to watch others physically have sex or kiss to be in touch with their sensuality,” she noted. “It can be much more nuanced to see two people just embracing in a way that stirs up feelings. Like, how does it feel to have your lover’s head against your chest? Culturally, we just explore and express sexuality differently than the West.”
When it comes to becoming more comfortable with our bodies and sexual health, Dr. Persaud says it starts with self-reflection.
“Ask yourself why you’re afraid of being sexy or seen as sexual. Are you afraid your family will reject you? That you’ll be thrown out of your home? We all have different triggers, and once you identify yours, you can get to the issue underneath it all.”
Dr. Persaud encourages women to ask themselves important questions.
“If you’re afraid that if you assert your sexuality, your family will reject or not support you, how can you be more financially independent? How can you find pride in being able to take care of yourself?” She urges women to take inventory of what they like. “Look at books and movies and what you see in the world and consciously take note of what you react to. This puts you more in touch with yourself.”
When it comes to fostering open conversations with others, Dr. Persaud says to lead with vulnerability and clarity.
“If you wonder whether your friends have had sex yet and are embarrassed to ask, voice that concern. Share how you’re feeling or ask yourself why. Leading conversations with vulnerability allows people to connect a little bit more; to feel safer to share.”
“If you’re uncomfortable with something your partner does or want more of something else, talk about what you want to change and why it’s important to you. It’s not a shortcoming on their part, but rather you saying ‘this is what I need for myself. Is this something we can talk about and work on together?’”
With South Asian families, especially older relatives, things can get a bit more complex. Boundary setting is important as the family can bring out your biggest triggers.
“You need to be at a point where you own yourself,” Dr. Persaud explained. For example, if your mom finds out you were out with someone and questions you about it — “A bai? A boy?!” — you should be able to say confidently, ‘Yeah I was on a date,’ and also not feel obligated to give more details. Of course, that may not always be safe for someone younger, but at a certain age, it is OK to be private, to have that shield to protect and develop yourself and your confidence,” Dr. Persaud says.
Dr. Persaud also reinforces the importance of knowing your boundaries when reflecting on “coming out” to parents. She wanted to be open about her bi-sexuality with her parents; that she was dating — but not just men. She stresses however, one does not need to be excessively open.
“Not everyone has to come out and not everyone has to come out to everyone. You’re likely not facing anything new from your parents when coming out. If they are critical and judgmental generally in life, they’re probably going to be like that again. South Asian dads can really just be like, ‘Okay, don’t tell me you’re a sexual being,’” she laughed.
While Dr. Persaud is thankful for her parents’ acceptance, there are members of her family who’ve been less than supportive. She credits her confidence and sense of self for drowning them out.
“I’ve found the more I become comfortable with myself, the more I have this sexual energy that I can use creatively and in other good ways. If my dad rejects me, it doesn’t change that I am bisexual. Or if my mom rejects me, it’s not going to change this thing I know so deeply about myself. I’m just sharing something true. I can’t change it.”
Toward the end of our conversation, I shared with Dr. Persaud that I wondered how my own family would react to this article. I felt a bit of shame.
But she reminded me, “You can also find pride in it — ‘Yeah, I’m really proud of the fact that I’m one of the people breaking the stigma. I’m talking about something important to people’s health.’”
And she’s right, as was my dear cousin in her early ambitions. These conversations are never easy, but walking in curiosity, confidence and pride can help us find our power as South Asian women. It can help break the stigma surrounding love, sexuality and relationships in our community and their roles in our greater health.
In so many ways, sexual health and mental health are not only connected but interdependent. In fact, Dr. Persaud believes the more confident people are in their bodies and identities, the more confident they are as a whole — and the more attractive they are.
“Sexual attraction and energy comes from people being competent and peaceful and calm with themselves; knowing who they are,” she said, and the more we learn to embrace this and speak about it openly, the more we can not only grow but thrive.
For more on Dr. Sarika Persaud’s (aka Dr. Samosa) doctoral work and writing, visit her website or Instagram @doctor.samosa. For more on how to talk to your family or children about sexual health, visit sexpositivefamilies.com.
From singing and acting to drawing immaculate figurines, Saheli Khan, 11, has made her debut in the North American Broadway tour as young Anna in Disney’s musical “Frozen.” As a first-generation Indo Caribbean, with roots in India and Pakistan, she continues to pave the way for young people with similar backgrounds.
Khan has always enjoyed entertaining those around her and she continues to have the motivation to pursue her passions. In school, she always sought to lead her class in songs and she was encouraged by her parents and teachers to enroll in music and acting classes, even at a young age. These ventures fueled her passions even more.
Continue reading to learn more about her journey!
What do you like about acting the most?
I like to portray different characters. Specifically, I like playing characters who have strong personalities and those who portray a sense of bravery, especially during problematic occurrences.
As a first generation Indo Caribbean actress, how do you feel about your journey as a young Disney princess? Do you feel that you are paving the way for other Caribbean and South Asians who want to pursue similar paths?
Diversity has always been important to me, but in today’s society, I feel that most people would like to be accepted and encouraged. As a Disney Princess, I am simply helping to broaden the field for all young people to see that skin color should not matter.
What do you like about your character, Anna? Is there anything that you may dislike?
Young Anna is a ball of sunshine! She is happy, funny, and a delight to be around. Despite having a troubled childhood, she grows up to be just as joyous, but she is also courageous as she goes on a journey to find her sister. I love everything about young Anna and she truly embodies who I am as a person.
Who is your inspiration and why?
My parents are my inspiration. My mom is beautiful, loving, and she works hard without ever giving up. No matter the task, she finds a solution and keeps on going with a smile on her face. She always tells me, “Whenever you feel overwhelmed, remember whose daughter you are and straighten your crown.” And my dad is my best friend. He’s insanely funny, caring and knows all the best places to eat! My parents are exactly how I want to be when I grow up.
If you had a magic wand, what show would you do next?
I would love to be Annie on Broadway or play the lead in a series or movie.
What is the one last thing that you do before you step out on stage and the curtain goes up?
There are many things I do before I step on stage. I do fun and silly things quietly with my “Frozen” sister, Mackenzie Mercer, and play with my Anna pigtails for good luck.
What are your other passions?
I love to sing, act, and spend time with my younger cousin, Ayla. I also love to draw and color since it makes me feel relaxed. I was told I have a great ability to draw and make figurines ever since I was a child. And I love exploring new cities and eating at great restaurants with my family.
What advice do you have for young people who are just starting their careers, specifically within the field of musical theater?
To have a positive mindset, practice diligently, and enjoy every moment within the journey. I have learned that there may be some occurrences that may not take place the way that you want them to, but there’s always an opportunity to learn from them.
Aside from your career, how do you balance your schoolwork and acting?
I attend school virtually, which is essential when I am on tour. Each day I have scheduled school hours that allow me to focus and complete all school assignments. Once that is done, I have most of the day to work on extracurricular activities, go on outings, and hang out with my friends. Though performing takes a large chunk out of my day, it helps that I enjoy it, so it doesn’t feel like work.
What types of roles do you see yourself playing?
I love to play humorous characters such as young Anna from “Frozen.” I truly enjoyed this role as it captures who I truly am.
Khan’s debut marks the start of a budding career. With her array of talents and future goals, we are bound to see more of the young actress in the future and more representation of Indo Caribbeans in mainstream media. If you would like to purchase tickets for Disney’s “Frozen,” click here.
January 18, 2023January 18, 2023 9min readBy Arun S.
Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!
What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?
I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.
When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.
You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?
On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.
Have you faced adversity as a newcomer in this space?
The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.
Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?
My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.
I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.
Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?
I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.
In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.
What made you decide to name the company Aam?
“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.
What is the process of rethinking fit standards?
Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.
At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.
Where do you feel the fashion industry can improve?
There are big opportunities for improvement in supply chain, fit and inclusion.
On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?
I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.
And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.
As a CEO of a company what is your daily routine?
My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.
First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.
I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.
Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.
As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?
Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).
Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.
On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.
On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.
I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!
We would love to hear some testimonials from previous customers.
“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S
“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M
“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L
“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S
Where do you see the company expanding in terms of different types of clothing offered?
I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.
What is the toughest part of running your own company?
Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.
But, easier said than done!
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.