30 South Asian Brands you Need to Shop from this Holiday Season

This has to be one of the best seasons for us South Asians — we’re surrounded by love and light, quite literally, throughout this festive season. With Dussehra, Karwa Chauth, Dhanteras, Diwali, and Christmas happening one after the other, you know that there will be an abundance of sweets, flashy outfits, holiday parties and beautiful gifts coming your way, that’s for sure!

It’s safe to say that we usually have our mithai and outfits all sorted, but what usually gets us are the gifts. Am I right? What makes for the perfect gift for your loved ones? Well, you don’t have to look any further now there’s a South Asian brand for almost anything and everything you need — each one uniquely finding ways to bridge the gap between our hyphenated identities. Grateful to have worked with every small business on our line-up below and look forward to many more!

[Read Related: DIY Diya Garland: Fun Craft for Diwali]

1. ‘Milk and Cardamom’

Give the gift of delicious food to your favorite chef, through this cookbook — they’ll have a ball of a time in the kitchen!

 

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2. Banglez

Find the perfect jhumkas, necklaces and more at this Toronto-based jewelry store. The special women in your life will love their one-of-a-kind collections!

 

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3. Hi Wildflower Botanical

Pick up a hand-crafted perfume for your all your favorite people — each of their scents uses botanicals sourced from all around the world; they even sell lipsticks, so take your pick!

 

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4. Nuriyah Official

A gift that will make an impact all over the world. Nuriyah handbags are crafted by women in Afghanistan, India, and Turkey, and 5 percent of each purchase goes to the Malala Fund and Ramana’s Garden Children’s Home.

 

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5. Soma Ayurvedic

Give the gift of balanced skincare with Soma Ayurvedic products which are made with natural ingredients, giving you a whole new skincare experience.

 

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6. Modi Toys

Inspire curiosity through miniature toy versions of Baby Ganesh and Baby Hanuman! Help parents teach their kids about their roots and bring them closer to where they come from.

 

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7. Scrumptious Wicks

A candle from Scrumptious Wicks will give you all the feels of home and yummy food — they make candles inspired by South Asian culture, food, and family.

 

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8. Anuja Toila Jewelry

Your lady love will admire a piece from Anuja Toila Jewelry — they say each item is made with the designer’s love for fashion, art, and beauty.

 

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9. Joban Beauty Official

Joban Beauty’s coverant is just what some people need in their life. What’s their coverant? A deodorant that not only provides underarm freshness but also conceals and color corrects. Unheard of, right?!

 

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10. Live Maiya

Grab your favorite fitness buff that yoga mat they’ve been eyeing for the longest time. Live Maiya has just what you’re looking for!

 

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11. Visha Skincare

Visha Skincare has products ranging from eye creams to cleansers. You can’t go wrong by giving someone the gift of good skin, and that too through Visha. They’ve also got a mommy line every mom-to-be needs their hands on.

 

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12. Lark Adventurewear

Do you know somebody with kids? Believe me when I say that they’ll appreciate a onesie from Lark Adventurewear. Each one of their pieces is made keeping a child’s comfort in mind — they use sun-safe bamboo essentials.

 

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13. Live Tinted

Every beauty buff dreams of splurging at Live Tinted. So, why not make that dream come true? May we suggest they’re highly popular, all-vegan, Huestick?

 

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14. Desi Babies

Share your love for reading with little kids. Gift them colorful books from Desi Babies and make their Diwali that much brighter.

 

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15. ‘The Healthy Indian Cookbook’

Do you know someone who watches their macros? If so, this book is just what they need — and you need to give it to them! A mother-daughter duo teamed up to make a cookbook that reflects healthy Indian eating, without compromising the flavor.

 

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17. ‘Indian-ish’

This critically-acclaimed cookbook is just what you need to inspire you to cook South Asian flare — every single recipe is bursting with flavor!

 

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18. Ranavat Botanics

All-natural ayurvedic skincare inspired by the beauty rituals of Indian royalty — founded by Michelle Ranavat — and featured by Allure, Brydie, Vogue. From hair and body serum to facial serums, toniques and masques, Ranavat pledges two percent of proceeds to helping women escape human trafficking.

 

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19. Virani Jewelers

There’s nothing more important than family, and one family to shed light on are the Virani’s — known for their bespoke fine jewelry. Based in New York City, Virani Jewelers is one that has been passed down from generation to generation and now under the leadership of their son, Aqib Virani.

 

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20. Journ Beauty

 

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Journ — created by Sarah Shah — is skincare-focused-cosmetics that will conceal specific skin concerns for a flawless look and also help improve them over time. With five color correctors meant to conceal dark circles, hyperpigmentation, redness from acne and more, it’s the newest South Asian beauty product to add to your makeup bag.

21. Niyya

 

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The perfect companion for this chilly weather ?? — featuring the salaa, sabr and tahara mats

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Contemporary multi-purpose prayer mats — American made and 100 percent woven cotton — the perfect present this holiday season.

22. Ihsanishan Design

 

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Ihsan-Ishan is a new design company created by artist Sangeetha Kowsik, who is a Parsons School of Design graduate, with a degree in Arabic Calligraphy. Ihsan-Ishan aims to educate the world about lesser-known stories, concepts and ideas through art and design. Products include textiles, art prints, and accessories.

23. Chamak Society

 

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When your man’s gonna want to raid your closet for that Tee ? ? ? ?: @raashidesaiphotography ? @nikhil.saboo @gayatribahl

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Cha-mak: an Urdu adjective describing shine, glow, bling, sparkle, luminosity or flashes of light. Alina Shaikh, the child of Pakistani immigrants but born in the borough of Queens, New York wanted to merge her two homes in a brand. She created Chamak Society, a New York City-born streetwear brand that used the lush fabrics and textiles of Pakistan and natural grit of New York City fashion.

24. Blume

 

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A self-care brand founded by two South Asian sisters that’s all about helping you become the very best version of yourself. A hundred percent chemical-free tampons with no harmful dyes or bleaches and the opportunity to build a box that comes to your doorstop monthly with add-on products including oil for acne-prone skin, face mist, deodorant, essential oil for cramps and a face wash.

25. Aavrani

 

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Harnessing the power of India’s ancient beauty rituals, Aavrani has reimagined luxury skincare by curating best-in-class ingredients, formulating all-natural, highly effective solutions, and returning to a deeper, more authentic meaning of beauty. The aavrani ritual is a complete skincare routine comprised of four powerful steps that work together to achieve your most radiant glow: dual-purpose cleanser + mask, toner, moisturizer, and eye treatment.

26. Indigrow Kids

 

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Indigrow Kids makes playtime and bedtime a little more Indian with contemporary books and games including an alphabet storybook, on-the-go flashcards, a giant floor puzzle, a card game perfect for the whole family, and many more. Each one oozes of nostalgia, a dollop of laughter and a whole lot of fun for children up to four year old.

27. Ladki Power 

 

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Empower yourself with some Ladki Power gear. Brown Girl Magazine’s exclusive label offers hoodies, crop tops, and tee shirts for you to rock — go ahead, feel stylish and unleash that #ladkipower!

28. Vasanti Cosmetics

 

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Get the best of skincare products by shopping at Vasanti Cosmetics this Black Friday. May I suggest their Liquid VO2 Color Correcting Concealer, specifically meant for olive skin tones and work wonders?!

29. Pyarful

 

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No gift is complete without a greeting cards that celebrates South Asian culture and its people. Order a set to give throughout the year no matter the occasion via Pyarful.com.

30. Brooklyn Delhi

 

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A line of condiments and sauces you never knew you were missing in your kitchen pantry. Developed in 2014 by chef and cookbook author Chitra Agrawal in her hometown of Brooklyn, the new-age Indian-American products have come a long way from local food markets to rave reviews by national food critics to selling at Whole Foods, Portland Safeway & Albertson’s and other local specialty stores across the country.

And there you have it, folks! Just when you thought you didn’t have any festive gift ideas for your loved ones, we’re giving you 20+ South Asians brands to take inspiration from, and support.

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By Sandeep Panesar

Sandeep Panesar is an editor, and freelance writer, based out of Toronto. She enjoys everything from the holiday season to … Read more ›