When I first started wearing makeup, I was overly dependent on YouTube tutorials. Moisturize, color-correct, apply foundation, conceal, bake, contour, do the eyes, highlight. Fast forward to 2018, makeup and beauty are not about following steps to achieve the “perfect” look. Instead, it is what it was always supposed to be – a way to express yourself. There are only a few things in life where you can break the rules according to your desire, and thankfully, breaking makeup rules is one of them.
First and foremost, we have got to erase the boundaries between what is “day” and “night” makeup. Yes, of course, you may not want to wear glittery eyeshadow at your 9 AM conference. However, the line between what is appropriate for day/night makeup is getting blurrier day by day. So, there’s room there to experiment a little bit.
Along with that tip, here are a few makeup rules that you can break without thinking twice!
1. Do NOT wear colorful eyeshadow
Err… A pop of color is all the hype! You do not have to keep up with a warm or cool tone anymore. A few months ago, we would have thought twice about wearing bright yellow, orange, or green eyeshadow. Now, adding bright eyes to your look is what Summer 2018 is all about! Don’t worry about whether or not you can pull it off – just go for it with a matte-daytime look! And for some inspo, let the fashion queens of Bollywood show you how it’s done!
[Sonam Kapoor’s green lids are a sight for sore eyes. Photo source: The Hauter Fly][Blue eyeshadow isn’t just reserved for Kim Kardashian. You can rock it, too! Photo source: Seenit]
2. A winged eyeliner is the best way to style eyes
We have always heard the saying “May your eyeliner be sharp enough to kill.” What if I told you that there are more ways to shape your liner and still slay? Even if you do not have a winged eyeliner to top off your look for the day, you can still pull off a stunning face. How about a straight line from start to finish? Maybe you prefer no liner at all! If you want to try something totally unique, you can add colorful eyeliner to finish it all off!
[Kareena Kapoor-Khan’s killer bridal look also featured a different eyeliner look. There’s a reason this getup was all the rage. Photo source: Mumbai Mirror]
3. Do NOT wear dark lips with bold eyes
Chuck this one out the window right now because wearing a dark lip shade with bold eyes is not only the trend but also a representation of how expressive you can get with makeup! You do not have to worry about wearing a red or maroon lip with a smokey eye. I mean, just look at these beauties slaying their looks while breaking the rules.
[Bollywood babe Sonam Kapoor-Ahuja seems to be breaking all the beauty “rules” and we’re loving it! Here, she’s serving us a bold lip with a smokey eye — worthy of all the tareefan! Photo source: Times of India][Photo source: Seenit]
4. A darker lip pencil is the only way to go
Who says?! Use a similar shade matching your lipstick or gloss to amp up your lips! I’ll let this look do all the talking.
[Amplify your pucker with a lip pencil that matches your lipstick! Photo source: Pinterest]
5. You have to have perfectly drawn eyebrows
Perfection has a different definition when we discuss eyebrows and we are LOVING it! While the signature Deepika Padukone or Aditi Rao Hydari brows are to kill for, this trend ain’t that bad. Groom your brows any way you would prefer – so natural! Can this get any better? It reminds me of the young Kareena Kapoor Khan from her Refugee days.
[Natural is the way to go. Photo source: Teen Vogue]
6. Highlighter is only for the cheekbones and the corner of your eyes
I love putting highlighter all over my face before applying foundation! Why? Simply to glow! I am starting to become aware of the fact, that with makeup, you do not necessarily have to follow the “procedures.” In addition to skincare products that aid glowing, putting highlighter wherever you prefer, be it the forehead, nose bridge, chin, or your collarbones, is totally permissible!
7. You have to use brushes or a beauty blender to apply your makeup
When I was doing makeup for an event with my grandma next to me, she suggested just using my fingers – it is easier and quicker! Even YouTube makeup artists go for using their fingers to apply their makeup for a smoother finish. Try it out! Take a break from the Kabuki brush and your beauty blender. To add a twist, use a lighter pink or peach lipstick to swatch it over your cheeks and blend with your fingers!
Break free of the makeup rules, ladies! Be your own guru, that’s what #BrownGirls are! Let us know of other rules that you tend NOT to follow while doing your makeup!
November 24, 2023November 27, 2023 19min readBy MihikaShivkumar
Dashing through the aisles, in a festive shopping spree, in the air, there’s a feeling of glee! The most wonderful time of the year is upon us, and what better way to spread joy than by curating a gift guide that celebrates diversity and creativity. Jingle bell, jingle bell, it’s time to share the cheer! Join us on a sleigh ride through the realms of home, fashion, beauty, food, and kids, as we showcase the brilliance of South Asian and minority-owned brands. The holiday season is more than just tinsel and lights; it’s a time to embrace the spirit of giving.
Dive into a world of premium artisan dried fruit-based products, seamlessly combining gourmet excellence with a commitment to a healthy lifestyle — 100% natural, preservative-free, and without added cane sugar. Elevate your festivities with these exquisite, guilt-free indulgences.
Explore the culinary magic of ‘The Chutney Life Cookbook‘ this season, a perfect gift for busy moms and curious cooks alike. A culinary treasure trove filled with anecdotes, love notes, and time-saving tips. Share the joy of flavorful journeys inspired by travels and Indian-American cooking traditions.
Savor the joy of the season with the ‘Milk and Cardamom’ cookbook — infusing every occasion with bold, unforgettable desserts inspired by Indian-American heritage. From Ginger–Chai Chocolate Pot de Crème to Gulab Jamun Bundt Cake, each bite is a celebration worth sharing. Get it here!
Bring home the flavors of India with The Cumin Club’s ready-to-eat meals — a diaspora-inspired solution, crafted by expert chefs using regional ingredients for an authentic taste of comfort; perfect for the busy holiday season.
If you’re craving authentic chai that tastes just like what you’d get back in India, check out Kolkata Chai Co at either of two city New York City location or order from their online store. Their “Aunty Approved” masala chai is a must-try!
Sip the spirit of the season with Kola Goodies’ teas — crafted from high-quality, directly sourced ingredients that not only bring freshness to your cup but also empower the communities they hail from. Share the warmth of conscious sipping this festive holiday.
Are you a chai lover? If so, you need to check out The Chai Box’s fantastic tea blends! From the aromatic Masala Chai to soothing Green Tea, each hand-crafted blend takes you on a flavorful journey through the diverse regions of India.
Fuel your day with Transcendence Coffee, a brew that breaks free from traditional limits, merging specialty beans and all-natural flavors for a truly unique and exotic coffee experience. It’s not just coffee; it’s a flavorful journey connecting cultures and countries worldwide, starting with the founders’ roots in India and Algeria.
Embrace the sunshine spirit with a 7-year-old rum from the Philippines. Infused with tropical vibes, it boasts flavors of sweet pineapple, a hint of vanilla, and a pinch of sea salt — here’s some island bliss for the holidays.
A queer-owned, PoC mom-daughter team from Atlanta, GA, bringing South Indian pantry treasures to your kitchen — sharing the warmth of heirloom recipes with the world!
Ignite your holiday celebrations with Naagin Sauce — an authentic tribute to India’s spice culture. Free from purees and high fructose corn syrup, these hot sauces are a versatile, high-quality blend, perfect for the true Indian palate. Bring the warmth and flavor of India to your festive table.
Sip into the holidays with Vahdam Teas, a favorite of icons like Oprah Winfrey and Ellen DeGeneres. Indulge in premium teas sourced directly from India, elegantly delivered to your doorstep, making for the perfect gift or personal treat this festive season.
Delight in the holidays with Madhu Chocolate, a small-batch, award-winning chocolatier crafting unique Indian-inspired flavors. Indulge in handcrafted chocolate made with cacao from India and Colombia. Support a 100% LGBTQ+ and 50% BIPOC minority-owned business from Austin, Texas, making for a sweet and inclusive holiday treat.
Simplify your holiday hosting with Paro’s Tarka Oil, a perfect swap for Trader Joe’s Chilli Crunch. Elevate your South Asian comfort food sharing with ease and delight your guests this festive season.
Spice up your festive season with Diaspora Co. — bringing you the freshest, heirloom, and single-origin spices directly from South Asian farmers. Elevate your holiday cooking and add a touch of authentic flavor to your celebrations.
Wake up to the holidays with Ministry of Kaapi! This woman-owned, wildlife-friendly coffee haven is all about fine Indian coffee. Sourced, imported, and roasted with love — their super slow-drip Decoction proves that good things, especially coffee, take time. Cheers to festive sips!
Savor divine indulgence with Theobroma —’ Food of the Gods.’ From brownies to breads, their heavenly treats spread smiles nationwide. If you find yourself in India this holiday season, don’t miss the joy at Theobroma Patisseries!
Spice up your life with Essie Spice — crafted from a love affair with spice that spans generations. Essie’s globally inspired sauces, like the divine TamarindOH, promise bottled joy in every jar.
Ignite your taste buds with Fly by Jing — the first 100% all-natural Sichuan chili sauce, born in Chengdu. Hot, spicy, crispy, numbing, and irresistibly savory, it’s a flavor explosion in every bite!
A woman-owned South Asian brand crafting small-batch masala chai concentrates and DIY blends. Elevate your tea experience with direct-sourced organic and biodynamic goodness.
Add some noise to your holiday cooking with Omsom, a Vietnamese phrase for noisy and riotous, just like our unruly childhood car rides. Crafted by two first-gen Vietnamese sisters, Omsom brings delicious sauces and saucy noodles in collaboration with iconic Asian chefs. Get ready for a flavorful riot!
Up the ante in your kitchen with Our Place, where kitchen essentials meet connections made across the table. Begin your culinary journey today with their Heirloom dinnerware, creating moments that last.
Bask in the golden goodness of Brightland — consciously crafted extra virgin olive oils and vinegar from California, containing nothing but fruit, love, and sunshine. Explore their mini bottles, the perfect stocking stuffers that bring a taste of the Golden State to your holiday season.
Awaken your taste buds with Driftaway Coffee — offering personalized, farmer-focused, and eco-friendly subscriptions, delivering a unique tasting experience. Keep an eye out for their Indian-origin coffee, adding a touch of warmth and flavor to your holiday sips.
Elevate your hydration game with Urja — 100% real coconut water straight from Kerala. Cold-crafted to retain all the nutrients and flavor, URJA is your go-to for pure refreshment. Stay hydrated and refreshed this holiday season!
Snack guilt-free with Asha Pops — offering healthy, vegan, and paleo low-calorie treats made from popped water lily seeds, known as makhana. These plant-based delights are not just low in calories but also delicious.
Elevate your well-being with Spicewell’s clean and delicious pantry essentials, blending ancient Ayurvedic wisdom with modern science. Their commitment to non-GMO, vegan ingredients ensures a guilt-free indulgence.
South Asian-American fusion snacks made with guilt-free ingredients? Yes, please. Their holiday box comes with their staple offerings: Black Truffle Masala, Chili Chaat Popcorn, Mint Chaat Popcorn, and a bag of their Black Truffle Masala-Oven Roasted Peanuts and Chili Chaat Oven-Roasted Peanuts.
Step into style with Chaa Latte, a fashion brand elevating modern womenswear through artisan craft. Discover chic silhouettes infused with the perfect touch of intricate detailing.
A love letter to fine jewelry with a story, blending thoughtful design and conscious sourcing to create timeless pieces destined to be your future heirlooms.
A slow fashion handmade brand that brings timeless elegance to your holiday season. Crafted using traditional methods, their durable sandals are inspired by the classic Kohlapuris’ blending of conventional and modern designs for a unique touch.
The pioneers of Desi food-inspired jewelry — from jalebis to pani puri — their quirky-themed earrings make the perfect holiday gift for co-workers or your secret Santa group. Add a sprinkle of fun and flavor to your festivities!
A small batch, Indo-Western swimwear boutique bringing you unique, desi-inspired designs crafted for beach comfort. Make a splash this holiday season with distinctive swimwear that stands out on the shore.
Tia Bhuva is a pioneer in game-changing saree silhouettes that offer maximum comfort, efficiency, and effortlessness. Beyond sarees, they curate great ethnic options with the intention of helping you look and feel your best, hassle-free.
A clothing brand reinventing traditional South Asian apparel for the modern cosmopolitan individual. Embrace a fusion of tradition and contemporary style, upping your fashion game this holiday season.
Elevate your style guilt-free with Sarjaa World — a brand crafting sustainable, high-quality plant-based, and vegan leather bags from fruits and plants.
Embrace the philosophy of “Fewer, Better Things” with Cuyana, a brand offering timeless apparel and accessories crafted with premium materials and impeccable craftsmanship.
Houston-based slow fashion studio merging South Asian art with contemporary design to create bold and beautiful garments. Seize the opportunity to add their unique pieces to your collection this holiday season!
Wrap yourself in the warmth of State Cashmere — crafted with generations of expertise from Inner Mongolia’s cashmere heritage. Improve your winter style with luxurious pieces that bring comfort and sophistication to your holiday season!
A female-founded small business offering distinctive 925 sterling silver and 24k gold-plated pieces that you’ll reach for again and again. A great treat for yourself this holiday season!
If quirky is your vibe; Maalicious is the answer you’re looking for. A woman-run brand that crafts handmade jewelry responsibly sourced from materials like clay, wood, silk, and more.
Explore the cultural richness of Tega Collective, a brand co-creating with Adivasi (indigenous) communities, celebrating their craft and knowledge in each unique collection.
Founded by three in 2013, Dagne Dover creates problem-solving bags – for all the problem-solving humans out there. An eco-friendly brand, Dagne Dover bags keep up, stay organized, and look good doing it.
Dive into the unique world of Warp, a Pakistani-made contemporary brand reshaping fashion norms with high-quality, abstract forms, and minimalist accessories. Discover non-conformist aesthetics and support the reinvention of leather craftsmanship.
A Los Angeles-based brand, intricately weaving traditional Indian textile techniques. Crafted in Gujarat by local artisans, their designs are not just stylish but also embody fair labor practices, time-honored craftsmanship, and a touch of holiday flair!
An innovative brand founded by a mother-son duo, seamlessly blending traditional craftsmanship with modern technology. Morni’s subscription-based platform revolutionizes the fashion landscape, promoting supply chain transparency and radical self-expression.
Explore the intersection of sustainability and luxury with Gundi Studios, a brand redefining the connection between traditional Indian textile techniques and contemporary silhouettes. Crafted by women for non-traditional women,.
This is a brand that epitomizes contemporary chic with a touch of traditional elegance. Gift the joy of bold prints and fashion-forward designs to your loved ones, encapsulating the spirit of celebration in every outfit. And calling all brides-to-be, don’t miss out on exploring Masaba’s first-ever bridal collection that debuted this fall — a blend of modern sophistication and timeless charm for your special day!
If you’re looking to indulge in some sonu (gold) this holiday season, check out Sonu Company for fine jewelry. As seen on the latest season of “Indian Matchmaking,” this brand is 100% Seema Aunty-approved!
Utilizing cutting-edge materials such as apple-based leather, castor-based sunglasses, and recycled ocean plastics, Samara crafts pieces that redefine sustainable fashion.
A Jaipur-based fashion haven enriched with the essence of rural India’s historical textile techniques, HARAGO seamlessly blends tradition with modernity. By crafting contemporary clothing, this brand contributes to the preservation of ancient crafts, empowering traditional artisans to share their legacy with a global audience.
A brand crafted with a vision to amplify the artistry of South Asian craftsmanship — and operating between the vibrant streets of Delhi, India, and North Carolina — Sani brings to life clothing and accessories inspired by the rich cultural tapestry of South Asia.
Maars Market brings the best brands from Pakistan to your doorstep. Whether you’re in search of Western silhouettes, footwear, or accessories, they have something for you this holiday season.
Are you looking to indulge in some retail therapy this holiday season? Look no further than Amotha — a curated platform of some fantastic Indian brands!
Get ready to chill in style with Monday Chill! They’re all about bringing you the comfiest bamboo loungewear that’s both budget-friendly and downright luxurious. Say hello to effortless everyday coolness!
Embrace the in-between, live on the edge of your many identities, and step into a palette of daring colors and bold prints that define your unique style.
Handmade linens, crafted by skilled Indian artisans, seamlessly blend tradition with modern elegance. Transform your home into a haven of style and sophistication with their curated collection.
Add a cozy touch to your space with House of Amu’s exquisite cushions. Plus, enjoy a free 30-minute consult to discover the perfect pillow combination that suits your style and elevates your home decor.
If you’re feet are constantly cold, The Kushie keeps you warm year-round.Available in picture worthy prints like plaid, chenille, rose and blush, you can be sure to find one for you or someone you love.
Celebrate the season with Nayana Design Studio, where each hand-illustrated pattern is a whimsical blend of global inspiration and Indian tradition. Gift joy, magic, and meaning with their unique and vibrant creations.
Unwrap the essence of South Asian culture with Shop Kishmish’s hand-poured candles and thoughtfully designed paper goods. Each product preserves the charms of tradition, offering relatable and nostalgic delights for the festive season.
Toast to the festive season in style with Rayt’s vibrant glassware, adding a pop of color to your celebrations. Crafted with high-quality materials, these glasses are perfect for clinking in joyous moments that last a lifetime.
Sprinkle South Asian charm onto your Christmas festivities with Desi Favors. Their Christmas ornaments promise to infuse extra joy and cultural flair into your holiday decor.
Kaapus Co. needs to be on your list if you’re looking to shop for home linens. Shop block-printed cotton goods for your home, sustainably handcrafted with love.
Your go-to destination for bohemian-modern home decor: Jungalow. Dive into a world of vibrant colors, playful patterns, and jungalicious delights to infuse your space with a wild, eclectic vibe!
Your ultimate online plant shop, catering to plant enthusiasts of all levels. Whether you’re a budding plant parent or searching for the perfect green gift, The Sill has you covered with a variety of plants, resources, and delightful merchandise!
Each piece is a unique, functional masterpiece that blurs the lines between ceramics and art — perfect for adding a touch of creativity to your holiday gifting.
Dive into the world of cultural crafts with Hamesha Project’s enchanting kits. Each kit is a celebration of slow regional crafts from South Asia, offering a mindful and joyful crafting experience for kids and beyond.
Kulture Khazana’s interactive and engaging products aim to share Indian cultural stories with children through play activities. Great gift for your little ones.
Created by two moms who wanted to find affordable, fun dolls for their kids that also celebrate South Asian culture and diverse skin tones. A great gifting option for kids.
Setting the tone for clinical skincare with their product, a dermatologist-developed serum that visibly reduces the look of hyperpigmentation, acne scars, and dark spots in two weeks.
Founded by the sister duo Taran and Bunny, the brand was created to make self care easier and healthier, while destigmatizing normal things like acne, puberty, periods and sex ed. We’re here to protect and nurture, and shift the narrative away from perfect skin and towards healthy skin.
Powered by science, backed by tradition, AAVRANI honors the founder Rooshy Roy’s beauty and celebrates her duality by uniting my worlds: clinically-proven, modern-day routine and ancient, all-natural rituals.
Gift a touch of beauty and luxury with Mango People’s multifunctional essentials. Infused with Ayurvedic adaptogens and botanical oils, these products add a festive glow to your celebrations.
Spice up your holiday gifts with Teak Beauty’s lip products, a nod to the beauty of South Asian traditions. Crafted by Telugu sisters Nupoora and Pooja Reddy, these lip essentials bring a touch of glamour inspired by the intricate Teak wood doors of our homes. Perfect for adding a pop of color and culture to your festive season!
Treat yourself — or a loved one — to the beauty of Ayurveda with Forest Essentials. Indulge in organic facial, body, and hair care for a truly rejuvenating holiday pampering. Stock up on these cult favorites for a luxurious and wellness-filled season.
Your mother’s wisdom comes to life in Ghlee’s products, harnessing the goodness of ghee. Their lip balms are a godsend, especially during harsh winters, and make for the perfect gift. Not to mention, they smell divine!!
Transform your skincare routine with Ranavat, uniting luxury and Ayurvedic wisdom. With a cult following, their Mini Rituals Set is the perfect gift for a skincare enthusiast, promising indulgence and radiant results this holiday season.
Discover thoughtful beauty crafted with deep understanding and care for diverse skin types. With a goal of promoting healthy skin for all, Sachi Skin brings you skincare solutions that cater to your unique needs.
Indulge in the goodness from the Indian forest with Soma Ayurveda. As featured in VOGUE, ALLURE, and VANITY FAIR, their products offer an intimate way to experience fragrance and embrace each season with skin that shines.
Experience inside-out nourishment with Kanya. Their products, rooted in ancient yogic Chakra Balancing and Aromatherapy, go beyond skincare. They leave your skin supple, hydrate your body, elevate your mood, and work on internal imbalances through distinct chakra-focused essential oil blends.
Immerse yourself in the ancient wisdom of Ayurveda with Pure Alchemy Beauty. Rooted in this 5,000-year-old Indian healing system, their handcrafted products embrace every Ayurvedic principle, ensuring a holistic approach to skincare.
Redefining beauty standards, Mudita Earth is on a mission to bring clean beauty to women of color. Embrace skincare that empowers without compromise, providing a toxin-free path to glowing, confident skin.
Ever wondered how to make your daily skincare routine more exciting? Enter Nopalera! Their body products, infused with prickly pear and cactus, add a touch of Mexican freshness to your self-care game. give it a try!
Seeking a skincare routine that caters to diverse skin needs? Plantkos has got you covered! Their clinically-inclusive range addresses common concerns, ensuring effective results for all skin types and tones.
LiveTinted’s Huesticks are a versatile solution for all your makeup needs, including color correction, blush, eyeshadow, and lipstick. Who wouldn’t love to receive this as a gift?
A South Asian haircare brand that needs to find a spot on your beauty shelf ASAP! Their Back To Your Roots Scalp and Hair Pre-wash offers all the benefits of a deep hair oil massage without the hassle of greasy strands.
Unleash the perfect blend of fun and elegance with Kulfi Beauty! Stand out with their award-winning Nazar No More Eyeliner —your secret weapon to keep those inquisitive aunties at bay.
Unveil the fun side of beauty with Squigs! Rooted in Ayurveda, this approachable brand is the perfect gift to add a positive mood to your skincare routine.
Dive into skincare enriched with ancient Ayurvedic wisdom! Sahajan’s evidence-based products found at 400 Marriott hotels worldwide, bring a touch of holistic beauty to your routine.
On a mission to bring the wisdom of her foremothers, the secrets they held dear, and the natural ingredients they trusted, each tube of Aks Ubtan is a testament to this legacy. Enriched with Ayurveda’s power, their skin polish is a harmonious blend of nature’s most potent ingredients, such as Turmeric, Honey, Lactic Acid, and Jasmine Flowers.
Celebrate your unique beauty with Smart Melanin™ Beauty! Created by women of color, for women of color, Eadem offers science-backed, inclusive skincare that embraces, rather than alters, your natural tone. Redefine beauty standards with skincare made just for you.
Let’s make this season merrier by supporting these unique businesses and delighting our loved ones with thoughtful treasures that reflect the rich tapestry of our world. Happy holidays, and may your festivities be as bright and beautiful as the gifts you give!
July 23, 2023July 28, 2023 3min readBy Shezda Afrin
If I DM my friends a bunch of videos on any given day, one of them is almost always an Ankush Bahuguna reel. When I first stumbled upon his content, I saw him as an actor and a comedian, lifting our mood up during the lockdown one video at a time. However, his day-to-day content is more than just that — Bahuguna is changing the landscape of the beauty industry by making (and holding) space for men who aspire to be makeup artists and who have a passion for all things beauty.
Content creator, makeup enthusiast, actor: Which title do you resonate with the most? And, why?
A creator is the word I’d resonate with the most — that’s what got me here — creating comedy, creating beauty content. Even as an actor, I’m very collaborative. I tend to weave nuances around a character and make it my own. I believe, no matter what you do, your work should be unique to you and that can only happen when you build it up yourself.
How did “Wing it with Ankush” come about?
Till three years ago, I used to work for a media house that had a whole team of stylists and MUAs working on every shoot. So when the world went into lockdown, I realized I would have to don all those hats myself. I used to [regularly] shoot videos with my mother and she didn’t know anything about makeup either. So I had to try my hand at it — I would do her makeup and we’d shoot videos together. Soon I realized how much I enjoyed learning a new skill from scratch. I used to paint as a kid, so makeup just somehow made sense. It felt like even though I had a whole lot to learn, it came naturally to me. I decided I would journal these experiments [on] a ‘secret’ page called Wing it With Ankush so that I can look back at it five years from now and see what I was up to [during] lockdown. I didn’t tell anyone about it. But people eventually discovered it and there was no looking back!
One word for gender stereotypes?
One word: Ingrained. It’s so deeply ingrained in us that we find it hard to just accept people the way they are.
How is (or isn’t) India evolving in terms of stereotypes?
We are definitely evolving. It’s a slow process but there’s hope. There’s a long way to go and for starters, I wish people could give non-cis people as much respect, appreciation, and credit, as they give to cis people like me, especially in the beauty space.
Must-have makeup products for men?
Makeup ‘must-haves’ are very subjective across all genders. Some people can’t do without a full face of makeup, while others could care less. I feel nothing is a must-have. [D]on’t wear makeup because you feel you need to, wear it only if it makes you feel good. My must-haves would be a color corrector, concealer, and powder.
Favorite makeup hack ever:
My favorite makeup hack is to underpaint. Apply bronzer and blush before your foundation. It’s so much more natural looking.
Let’s talk about your career in entertainment. What does comedy mean to you?
Comedy is a defense mechanism for me. It’s also self-expression, to be honest. That’s how I go about my day — finding humor in mundane things. Comedy is how I see life.
Beauty Influencer Of The Year Male (Popular Choice) — Ankush Bahuguna! Congratulations! You left your audience with these words in your Instagram post: “There’s always been too much self-doubt and too little self-worth.” How does one overcome that feeling of self-doubt?
As someone who has grown up constantly feeling inadequate, it’s difficult for me to not give in to self-doubt, literally every day. But I guess the idea is to be as kind and forgiving to yourself as you are to others. If you’ve come this far, you must’ve done something right. Right?
We can’t deny that Ankush Bahuguna is going out of his way to put a smile on our faces with his day-to-day content — reels, photos, Insta stories, and more! All while paving a new path for himself and, like we mentioned before, holding space for those who aspire to be them one day. Ankush continues to push the envelope one makeup tutorial at a time, showing the modern world that it’s time to take men in makeup seriously because they’re here to stay!
The featured image is courtesy of Dream N Hustle Media.
Ever since we can recall, the Cannes Film Festival has been a merger of movies and glamour. On one side, there are hand-picked films — ready to premiere and make their mark in the world of entertainment — and on the other, audiences and paparazzi alike are served epic moments in fashion.
The festival, aimed to preview upcoming films from all over the world, invites a wide variety of guests that span the film fraternity, of course, but more recently, has opened its doors to many digital content creators, including renowned South Asian creatives.
With a more vast guest list comes a more recent debate: Cannes is a film festival and not a fashion showcase. Kickstarting the debate this year was none other than ace Bollywood director, Nandita Das, who in an Instagram post shared:
Sometimes people seem to forget that it is a festival of films and not of clothes!
In short, Das wants Cannes’ narrative to continue to focus on films.
But of course, there’s been a paradigm shift in the guest list over the last few years; this shift has allowed talents from various industries — including lifestyle content creators, entrepreneurs, etc., who showcase their work in fashion and beauty like fine masterstrokes — to walk the carpet and represent their craft, making space for others in their industry.
Influential names like Dolly Singh, Kaushal, Diipa Buller-Khosla, and Shivani Bafna — all of whom made a raging impact on the red carpet this year — weigh in on the significance of representing South Asian artists/influencers on the red carpet, and how they feel they’ve been part of this paradigm shift at Cannes Film Festival.
Diipa Buller-Khosla
I believe that each step we take at events like Cannes sends a powerful message of diversity, cultural richness, and artistic excellence. Representation matters, and the presence of South Asian creators on the red carpet at Cannes helps broaden the narrative of beauty, talent, and creativity. It allows us to showcase our unique perspectives, narratives, and contributions, ultimately contributing to a more inclusive industry. By actively participating and making our presence felt, we help create more opportunities and spaces for South Asian creators, encouraging others to share their stories with the world.
Since 2015, the first time I walked the red carpet, till this year I have always been invited by L’Oreal Paris, one of the main sponsors of the event. It has always been such an honor to be invited to the festival through the makeup brand that I have been using for almost two decades, and, before my social media career began. Personally, I feel a sense of acknowledgment from such a prestigious brand, and its head office teams that sponsor Cannes Film Festival, and value the work I have done and continue to do as a South Asian content creator within the beauty space. Makeup, hair, and beauty will always play a big role within the film industry and it’s something I have always created my content around which is why I am proud to attend.
This is a proud moment not just for me but also [for] my peers and the entire content creator ecosystem given that we have reached such new global stages and presence. Of course, as you said, such film festivals, once considered as an exclusive hub for a congregation of the finest acting talents have, in the last few years, opened their arms to more people from the entertainment industry.
This is not just a sudden phenomenon with a burst of Indian creators at the festival this year but there is increased participation from non-film and non-South Asian celebrities across various spectrums from different sides of the world. Along with the many filmmakers, actors, producers, etc I also met some amazing influencers and entrepreneurs from other sides of the world. It’s amazing to represent India and celebrate and champion the advent of the digital ecosphere on such a prominent platform.
The confluence of actors and creators signified the amalgamation of traditional cinema and new-age digital influence, highlighting the transformative power of creative expression and how festivals like Cannes have become more forthcoming and progressive in their approach.
Cannes, like any other prominent festival, boasts of a red carpet that is synonymous with fashion and glitz, and I wanted to use this opportunity to represent all the amazing Indian fashion designers on the carpet besides, of course, attending the screenings. As someone who is just not an influencer but also an actress, I thoroughly enjoyed all the red-carpet screenings and meeting like-minded film talent from around the world at the event. At some point in the future, I would like to be attending Cannes for a film I’ve featured in.
Creators are often placed into boxes of where they belong and the rooms they can be a part of. Being on the red carpet dismantles the ideology that there’s a cap on how far we, as creators and as a South Asian community, can go and what we can achieve.
The Cannes Film Festival has always been viewed as the epitome of a glamorous event — everyone who attends looks like they’re living their best lives. I used the platform to share an authentic message of what the experience felt like for me. To represent all of us who doubt our potential, experience imposter syndrome, and are nervous to find their place, yet continue to push through to achieve their dreams!
As the first Indian American influencer to walk at Cannes, I hope I can inspire young women to confidently ask, ‘Why not me?’
There’s no doubt that the Cannes Film Festival is centered around films, and continues to be a unique space for the global film fraternity to bring their art and showcase their aptitude. But, creators like Bafna, Singh, Buller-Khosla, and Kaushal — a special shoutout to Raja Kumari for being instrumental in paving the way as well — have their own set of responsibilities to fulfill upon their invitation to the prestigious event. Their will to represent their South Asian identities, celebrate their industries, and continue to hold space for their peers makes their presence at Cannes more than just clothes.
All images in the featured photo are from the influencers’ Instagram feeds.
