Each Halloween, I devote myself to transforming into a thing of pure horror. I am especially partial to gloomy zombie makeup and hair that is matted and knotted as if I’d never washed it in my life.
This week, however, I came across an article discussing how women can reinvent their Halloween trends to empower women and make feminist statements. The article featured costumes honoring women ranging from Rosie the Riveter to Beyoncé to Hillary Clinton. While uplifting and innovative, the article nonetheless exhibited a clear deficiency in South Asian representation. This could be for one of two reasons—South Asian women have either not made large impacts on cultural development, or they simply haven’t had enough airtime to make those impressions. I began to reflect on the pool of South Asian women who inspire on an international scale and decided that it was most definitely the latter.
For South Asians living in the Diaspora, this Halloween can lend itself to the remedy of bringing South Asian women, along with their accomplishments, tenacity, and resolve, to the forefront of Western recognition.
Here are seven costume ideas, gleaned from my personal inspirations in brown womanhood, to get your wheels turning.
Who is she? Lahiri is an award-winning Bengali-American author. Her first book, a compilation of short stories titled “The Interpreter of Maladies,” won the Pulitzer Prize for fiction in 2000 and her novel “The Namesake” was adapted into a popular film starring Kal Penn and Tabu. Her writing generally focuses on the Indian experience in the diaspora.
How to look like her: The Lahiri look can be easily achieved with a black turtleneck, delicate fanning earrings, and a simple hairstyle of a low ponytail. For good measure, carry one of her books along with you, in hand!
Who is she? Roy is an Indian author who is famous for her novel “The God of Small Things“—a work that confronted the complex issue of caste in Indian society. She won the Man Booker Prize for fiction for this novel and went on to become a political activist in India for human rights.
How to look like her: The Roy look can be achieved with a short and black curly wig, rimless glasses, and a shawl wrapped as a stole. If you have a nose ring, even better!
Who is she? Bhutto is the former Prime Minister of Pakistan who was assassinated in 2007. During her time as Prime Minister, she made hunger, housing, and health care her top priorities, while working tirelessly to modernize Pakistan.
How to look like her: Throwback Benazir is my favorite Benazir! Simply pull your hair back with a little volume at the crown, get some extra large glasses, and throw on a salwar kameez with a white dupatta over your head. For makeup, be sure to have a neutral lip and bold brows. #Zindabad.
Who is she? Azmi is a groundbreaking actress who has starred in highly progressive Indian films. She is one of the leading actresses in Parallel Cinemas—a movement within the Indian film industry to counter mainstream filmmaking through the exposition of serious cultural issues and neo-realist expression. To show appreciation for her work, Azmi was nominated for membership of the upper house of parliament.
How to look like her: The Azmi look is just so easy to achieve. Leave your hair open (long or short, she’s had both!), part it in the middle, and rock your favorite kurti and shawl with a statement bindi.
Who is she? Devi is an Anglo-Indian silent film star and was the first Bollywood actress to kiss on screen in 1929 in the film “A Throw of Dice.”
How to look like her: To become the iconic Devi, pull your hair back into a low bun with a middle part, wear a large bindi with statement earrings, and layered strands of pearls over a tube top. For good measure, throw in a speech bubble that reads, “Pucker Up!”
Who is she? Devi is an Indian social activist and the founder of the famed Gulabi Gang that first emerged in Uttar Pradesh as a response to widespread violence against women. The group is iconic for wearing pink sarees as they venture into the public eye to demand justice for crimes of violence against women.
How to look like her: To look like this Gulabi Gang founder, you must look like you are ready for a revolution. Slick that hair back and throw on a bright pink sari with a black blouse to recreate the photo above—and don’t forget your self defense stick!
Who is she? Singh is Punjabi-Canadian and is well known as none other than “Superwoman.” She is one of the highest earning YouTubers in the world as a comedian who creates both sketches and conversational routines discussing Indian identity within a Western context.
How to look like her: Her classic look obviously requires a t-shirt with the “Super” symbol. Leave your locks down and don a backward baseball cap—preferably a red one. Add the largest smile that you can and, there you have it! And, since Singh portrays so many characters on her YouTube channel feel free to pick whichever one suits your fancy.
Halloween is becoming a valuable platform, where the accomplishments of our favorite brown women can be showcased thus bringing them into the limelight of territories that do not generally recognize them.
Who we choose to emulate can serve as a prime opportunity to stimulate discussion and increase recognition. Re-create these looks for Halloween and tag us in your Instagram and Facebook photos!
Elizabeth Jaikaran is a New York-based freelance writer, who has written everything from comedy to legal analysis. She is a third-year law student at New York University School of Law and is interested in foreign policy, international law, and corresponding theories of social consciousness and gender politics. Her favorite hobby is binge-watching Netflix with her husband.
Eid-ul-Fitr is a special holiday that marks the end of Ramadan — the month of fasting — for Muslims worldwide. Ramadan is a time of gratitude, spiritual focus, forgiveness, celebrating community and helping the needy. Eid-ul-Fitr celebrations mark the conclusion of the holy month of Ramadan.
Rubab Bukhari is a busy mom of five based in Calgary, Canada. She shared that Eid, for her family, is a day of gathering with loved ones and sharing a delicious meal together as a symbol for breaking fast. “Eid is celebrated as the most joyous occasion where we put up Eid decorations and exchange gifts with everyone in the house. New clothes are made for everyone; the girls get excited about getting henna on their hands and the boys get more excited about receiving their Eidi (gifts/money).”
A published author, spoken word artist and dance fitness instructor, Nazhah Khawaja shares how she’s built new traditions with her two children and husband in Illinois, Chicago despite not being exposed to the “Eid flavor” herself while growing up.
“My sister suggested decorating the house for Eid with the goal of getting the kids in the holiday mood,” she said. Regardless of the exhaustion that followed due to decorating while fasting, Khawaja realized that her sister “was onto something.” She added that “kids are very visual learners and interpreters — the visual display of decorations helps them to feel the festivity more. Forever grateful to my sister for encouraging this tradition that our family has embraced.”
Another new tradition that she has embraced is celebrating Eid festivities with her husband’s family who are non-Muslim. Furthermore, she insists on taking photographs during Eid-ul-Fitr to keep memories alive because one never really knows if the people in the photos will be there next time around. She also includes that the “Eid nap is a must — which means adults are dozing off while the kids are running wild; ample heavenly chaos and beautiful noise.”
Passing down familial customs from her mother, Khawaja remembers a story she had told her of how as soon as the dawn of Eid arrived, the villagers in Pakistan walked down unpaved streets welcoming Eid with a tune: “Mubarak Eid Mubarak/ Mubarak Khair Mubarak/ Saheliyon Eid Mubarak!” Khawaja’s mother used to sing it every time. “Growing up, my siblings and I would sing this tune in our not-so-refined Urdu, giggle at one another, create our own, often goofy lyrics, and even dance silly moves,” she shared.
Meanwhile, Bengali shemai, Kashmiri kheer and ma’amoul are the favorite Eid desserts in Janan’s household! She is the founder and CEO of the publishing company, Global Bookshelves Intl., a pharmacist by profession and a mother of three young girls, based in Louisville, Kentucky. They look forward to dressing up their best for Eid prayers the most.
Likewise, Ursula Sarah Khan who is a mom influencer and an accountant by trade, said that they fill their Eid-themed gift bags with all sorts of goodies like candy, bubbles and pencils. On Eid-ul-Fitr, her eight-year-old son, Ibrahim, distributes these bags amongst the boys after Eid prayers, while her five-year-old daughter, Eliyah, hands them to the girls.
They also bake Eid cookies together in addition to swapping their Ramadan decor with Eid decor, while still in their Eid pajamas in their Northern Virginia home!
Blending older traditions with some newer ones, Sarah carries on her mother’s age-old tradition of making sheer khorma — a Pakistani dessert made with vermicelli, milk, dates and nuts — in the morning.
She also explains to her children the importance of Zakat or charity, which is what her mother taught her: “I now take this same approach with my children to ensure they have a deep understanding of the generosity Islam teaches.”
Speaking of home and family, Haffsa Rizwani — a Canadian, currently residing in Stockholm, Sweden, as a PhD candidate — said: “Living away from home, Canada, where my immediate family resides, we have a tradition of traveling from Stockholm to my aunt’s house in Oslo, Norway, every Eid. Especially to mark the celebration as a family event for my children.” Together with her aunt, Haffsa’s daughter gets her henna done and goes shopping for bangles! She goes on to explain how Eid-ul-Fitr is an opportunity to not only dress up, but also regain that morning ritual of chai and evenings with games like carrom board; “a game played till my uncle wins.”
As Rizwani so eloquently puts it, “While my children are still quite small, my daughter is now of age to appreciate and understand the meaning of gratitude, blessings, and giving back. She now has the empathy to comprehend the inequalities and injustices in the world. Ramadan is therefore a month of being thankful and making extra duas. Eid is a day of celebration with gratitude and blessings.”
In celebration of Kirthana Ramisetthi’s second novel “Advika and the Hollywood Wives,” BGM literary editor Nimarta Narang is publishing this short story by the acclaimed author. This piece chronicles the evolution of a writer’s life through their ever-changing author’s bio. In the details, from the change in last name to the new address, we observe how Gigi grows into Genevieve and the life events that make her into the writer she becomes.
“My Picnic,” published in the Oakwood Elementary Storytime Scrapbook
Gigi Maguire loves strawberries, “Smurfs,” and being a first grader. Her favorite word is ‘hooray.’ This is her first short story.
“Sunshine Day,”published in Oakwood Elementary KidTale
Gigi Maguire is a fifth grader in Ms. Troll’s class. She loves writing stories more than anything in the whole world, except for peanut butter.
“What Rhymes with Witch?,” published in BeezKneez.com
Gigi Maguire is a high school junior living in the Bay Area. Her favorite writers are Sylvia Plath and J.K. Rowling. If she can’t attend Hogwarts, she’ll settle for Sarah Lawrence or NYU.
“On Her 21st Birthday,” published in LitEnds
Gigi Laurene Maguire is a writer and recent graduate from Sarah Lawrence College. Her favorite writers are Sylvia Plath, Alice Munro, and Mahatma Gandhi. She is making her big move to New York City in the fall.
“Valentine’s Day in a Can,” published in Writerly
Gigi Laurene Maguire is a freelance writer who loves the written word, Ireland in springtime, and “La Vie En Rose.” She lives in Hoboken, New Jersey.
“Unspoken Ballads of Literal Heartbreak,” published in Weau Dunque Review
Gigi Laurene Maguire is an assistant editor at ScienceLife.com. Her work has appeared in Writerly and is forthcoming in Pancake House and Schooner’s Weekly. She lives in Hoboken, New Jersey.
“The Mistress of Self-Loathing,” published in Story Day
Gigi L. Maguire is the editor-in-chief of Small Business Weekly. Her work has appeared Writerly, Story Day, Pancake House, and Schooner’s Weekly. She’s currently working on a novel about witches. She lives in Hoboken, New Jersey, with her tabby cat Sabrina.
“The Distance in Your Eyes,” published in The Canton Review
Gigi L. Maguire is a freelance writer and digital marketing specialist. Her work has appeared in Writerly, Story Day, and is forthcoming in Idaho Centennial. She’s working on a novel and a short story collection. She lives in Hoboken, New Jersey.
“Auspicious,” published in BookWorks
Genevieve L. Maguire’s work appears or will appear in The Canton Review, Mark’s End, Bishop Quarterly, and Idaho Centennial. A second runner-up for the Imelda Granteaux Award for Fiction, she is writing a novel and a memoir. Genevieve lives in Brooklyn.
“Meditate, Mediate,” published in Ripcord
Genevieve L. Maguire’s fiction appears or will appear in BookWorks, The Canton Review, Berkeley Standard, and elsewhere. A graduate of Sarah Lawrence College, she is an MFA candidate at New York University. She lives in Brooklyn with her boyfriend and their two cats.
“Chaat & Chew,” published in The Carnegie Review
Genevieve L. Maguire’s fiction appears in Ploughshares, Ripcord, The Cambridge Review, and elsewhere. She received her master’s in creative writing from New York University. Her short story “Meditate, Mediate” has been optioned by Academy Award nominee Janet De La Mer’s production company, Femme! Productions. She lives in Brooklyn with her fiancé, their three cats, and a non-singing canary.
“Urdhva Hastasana Under a Banyan Tree” published in The Paris Review
Genevieve Maguire-Mehta’s fiction has been hailed as “breathtakingly lyrical” by Margaret Atwood. She is the recipient of the Whiting Prize for Short Fiction and an Ivy Fellow. Her fiction has appeared in The Carnegie Review, Ploughshares, and elsewhere. She lives with her husband Manoj in Park Slope, Brooklyn.
“Reaching New (Jackson) Heights,” performed by Lana Del Rey on NPR’s “Shorts” series
Genevieve Maguire-Mehta’s fiction has been hailed as “effervescent” by Alice Munro and “breathtakingly lyrical” by Margaret Atwood. She is the recipient of the Whiting Prize for Short Fiction and an Ivy Fellow. Her work appears or has appeared in The Paris Review,Elle, The Carnegie Review, and elsewhere. She lives with her husband in Park Slope, Brooklyn with their feisty menagerie of animals.
“The Bhagavad Gina,” published in The New Yorker
Genevieve Maguire-Mehta is the recipient of the Whiting Prize of Short Fiction and is a McClennen Arts Colony scholar. Her work appears or has appeared in The Paris Review,Elle, and elsewhere. She is currently working on a novel. She lives with her husband and daughter in Park Slope, Brooklyn.
“When Two Becomes None,” published in American Quarterly
Genevieve Maguire’s writing has received dozens of accolades, most recently the Luciana Vowel Prize for Female Fiction. Praised by Alice Munro as “effervescent,” her work has appeared in more than twenty publications, including The New Yorker, and The Paris Review. She lives with her daughter Priyanka in Park Slope, Brooklyn.
“The Day We Learned Desire is a Winding Path,” published by Capricorn Rising Press
Genevieve Maguire is an award-winning writer whose work has appeared in more than thirty publications, including The New Yorker and The Paris Review. She lives with her daughter in a 100-year-old farmhouse in Woodstock, New York. “The Day We Learned Desire is a Winding Path” is her first novel. Visit her website at genevievemagauthor.com.
“Hairy Arms and Coconut Oil,” published in MotherReader
Genevieve MaguireDunblatt is a novelist, homeopath, and part-time yoga instructor. She has seen her critically-acclaimed short stories published in The New Yorker, The Paris Review, and elsewhere. She lives with her husband Benji and daughter Priyanka in Jacksonville, Florida.
“Priya Pinker’s Mother Gets a Life,” published by Capricorn Rising Press
Genevieve M.Dunblatt is the author of two novels, including “The Day We Learned Desire is a Winding Path.” An aura reader, faith healer, and yoga instructor, she has seen her critically-acclaimed short stories published in The New Yorker, The Paris Review, and elsewhere. She lives with her husband in Jacksonville, Florida. Visit genevieveauthormag.com to learn more about her writing, and genevieveauthormag.com/hearthappy for her wellness services.
“Comma, Coma,” published in Read-A-Day Journal
Genevieve Maguire is the author of “The Day We Learned Desire is a Winding Path” and “Priya Pinker’s Mother Gets a Life.” She has seen her critically-acclaimed short stories published in The New Yorker, The Paris Review, and elsewhere. Alice Munro has called her writing “effervescent.” She lives in Jacksonville, Florida.
“Next Stop New York,” published in The Lunar Reader
Genevieve Maguire is the author of “The Day We Learned Desire is a Winding Path” and “Priya Pinker’s Mother Gets a Life.” She lives in New Jersey.
January 18, 2023January 18, 2023 9min readBy Arun S.
Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!
What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?
I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.
When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.
You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?
On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.
Have you faced adversity as a newcomer in this space?
The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.
Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?
My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.
I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.
Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?
I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.
In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.
What made you decide to name the company Aam?
“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.
What is the process of rethinking fit standards?
Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.
At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.
Where do you feel the fashion industry can improve?
There are big opportunities for improvement in supply chain, fit and inclusion.
On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?
I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.
And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.
As a CEO of a company what is your daily routine?
My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.
First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.
I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.
Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.
As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?
Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).
Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.
On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.
On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.
I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!
We would love to hear some testimonials from previous customers.
“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S
“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M
“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L
“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S
Where do you see the company expanding in terms of different types of clothing offered?
I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.
What is the toughest part of running your own company?
Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.
But, easier said than done!
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.