I’ve heard a variation of all this in my 18 years of life. People–family, friends, and strangers alike–seem to constantly want to scrutinize my appearance, as if I didn’t already know my own flaws and shortcomings. How many times will aunties sympathetically look at me like I was some afflicted patient? How many times will my peers discreetly look away like I was some unspoken taboo? How many times will I have to hate how I look?
When I was younger, I was teased by my classmates whenever I wore cultural clothing like salwar kameezes and fotuwas to school. I was considered an oddity, drawing an uncomfortable amount of attention that made me embarrassed of my Bengali heritage–from the bright shirts my mother sewed for me, to the orange henna decorating my palms. I used to beg my mother to buy me “normal” clothes, throwing tantrums until she changed my wardrobe. And then I would supplement my new clothing by dusting my brother’s baby powder on my face in hopes of lightening the dark complexion of my skin tone. For a long time, I would model this look in front of the mirror as I searched my reflection for some sign that I was finally fitting in.
I was insecure about the dark circles under my eyes, along with my brown skin. I was insecure about my South Asian background and my short stature. My different lifestyle. My entire self. I have not just experienced insecurity, I have lived it– self-loathing at its aching, maddening, damaging, worst.
The change was gradual. I started looking in the mirror and seeing more than all my self-scrutinized flaws. Instead, my reflection showed me two eyes that could see what so many others could not, two ears that can hear when so many others can’t, a mouth that looks so much nicer when it smiled. I have been blessed, I realized, blessed with working arms and legs and brains–a stunning arrangement of nerves and synapses, bones and muscles, that allow me to walk and run and jump. There is beauty in every ridge of my fingerprints, every crease in the pattern of my knuckles, every pore in my skin, so rich in melanin.
I have been honored with my body and it’s taken me so long to appreciate it, to understand every complaint I have is a disservice to myself. Don’t get me wrong, I still have an abundance of flaws–I am nothing if not human–but today and tomorrow and continuing on with my life, I embrace them. I try to improve what can be and I love what is.
Remember this: Because what you are is something nine letters and three syllables can never fully describe, the word beautiful does not do justice to your magnificence, your significance, your brilliance. I am, you are, so much more.
An unapologetic and opinionated Muslim brown girl who types faster than she thinks. But sometimes these nonsensical ramblings make sense.
In an age where algorithms dictate viewership, Nancy Jay uses her love of dance to propel herself onto TikTok’s “for you” pages. Jay is an Indo Guyanese, Bronx native who began dancing at the age of three. As an influencer and content creator, she amassed a social media following of more than 500,000. Versed in many styles of dancing including Caribbean, Bollywood, urban and Latin, Jay can be spotted in soca music videos such as Linky First’s “Rock and Come in” and “Jeune Femme,” Adrian Dutchin’s “Roll” and by soca king Machel Montano’s “Mami Lo Tiene.”
Many content creators are typecast into the niche but Jay has defied this norm and proclaims she is more than just a dancer.
“I dance, travel, post lifestyle and beauty content. I’m an Indo Caribbean woman who enjoys being myself and promoting my culture. I like showing viewers it is okay to be who they are and embrace what they look like, despite what they see on social media. I did not plan on being a TikToker. As I started posting videos, the love and support I received from viewers was amazing. I have never experienced anything like that before on Instagram, where I started my content journey,” Jay said.
In conversation with Jay, the following answers have been condensed for concision and clarity.
Why is it important for you to create content related to your Indo Caribbean roots?
Growing up, I never felt represented as an Indo Caribbean on television, in movies, social media or anywhere else. My goal as a content creator is to promote the Indo Caribbean culture through my content and be the representation the Indo Caribbean community needs.
Are there unspoken rules about being a content creator or an Indo Caribbean woman on the platform?
Being an Indo Caribbean woman on TikTok can be challenging when you are trying to find your identity and do not feel represented.
Jay explains her frustration with the lack of Caribbean representation and acknowledgment from platforms, as well as her goals as a content creator in this video.
Do you ever experience a block, similar to writer’s block, when it comes to creating content? How do you overcome that?
I have yet to experience a block. However, I do have days where I want to take a break and just relax instead of filming. As a content creator, it is important to take breaks and schedule days to just relax because being a full-time content creator is a 24/7 business. It can be draining and you may lose your sense of reality when you have the mindset that everything is content. I enjoy taking a day or half a day to cook, watch TV or go shopping with my partner without the worry of filming any of it.
How has your social media presence changed your daily life?
When I am in public, supporters approach me to express their love for my content and sometimes ask for a selfie. When I find people staring at me in public now, it’s most likely because they recognize me from social media and not because I look funny.
In May of 2021, I used my platform to reach out to brands and ask for their support in a project I named ‘Nancy Jay Gives Back.’ I put together care packages, using products donated by brands, and drove around the Bronx sharing them with people experiencing homelessness or those in need. Seeing the happiness on their faces upon receiving these bags was priceless. Additionally, I spread some extra joy through dance. I remember one lady telling me she’d never been to a club or party so I told her I’ve brought the party to her and we danced to her favorite genre of music right there on the street.
Jay plans on continuing this project as her social media presence has grown.
How has your family reacted to your social presence?
My family has always been supportive of my talents and the path I have chosen. My first public dance performance was at the age of 12. I performed a fusion of Bollywood and chutney music at middle school events. When I got to high school, I participated in our talent show to a fusion of Bollywood, chutney, soca and top 40. I won the talent show three or four times. I also performed for fundraisers organized by mandirs in Queens, the Bronx, weddings, sweet sixteens and other social events.
My family always came out to support me. They love seeing my content and always encourage me to film and create. My mom in particular tells everyone about my TikTok videos.
While enrolled at John Jay College, Jay founded the first West Indian student organization called “West Indies Massive.” She captained the dance team, taught dance classes and won the talent show multiple times while pursuing her Bachelor of Science degree in criminal justice with a minor in law and police studies.
Any advice for creators who may not have the support of family?
Do not let this discourage you. If content creation is something you truly want to do, stay consistent and eventually your family will support you for doing what you love. Social media is still new to some and the idea of it being someone’s career or business is new as well. I say be patient. Also, talk to them about your social media goals, as perhaps they do not understand the full picture.
What is your dream partnership and why?
My dream partnership would involve acting. I’ve always wanted to be an actress, preferably a Bollywood actress because I know I would kill those dance numbers (haha!). Also, I would love to partner with Sandals Resorts and bring that Caribbean flavor they should be promoting.
Jay has collaborated with major brands like Samsung Mobile, Norwegian Cruise Line, AC Hotels, Disney Music Group, and Dunkin which is paramount for the Indo Caribbean community.
“I am the first Indo Caribbean woman to work with Norwegian Cruise Line as a content creator. Cruise travel is a huge part of my content journey. I love cruising and creating unique experiences and content. While cruising, I connected with the crew while most people typically do not. I treat everyone with respect,” Jay said
“I started a fun series called ‘Cruise Dances with the Crew’ back in August of 2021. There’s a playlist on TikTok with all of the fun dances. Prior to my first video, I had not seen anyone dancing on cruise ships with the crew. I guess you could say I started that trend.”
Nancy intertwined this partnership with her content and further put herself on the map.
Another pivotal partnership for Jay occurred in March 2021 when Dunkin chose her as one of 10 from a nationwide competition to feature her signature drink on the local menu.
How has content creation changed in the past two years?
Within the past two years, my content and style has grown tremendously. My gear list has also grown tremendously. I’ve been a content creator full time for a little over a year now. I have had more time to focus on the presentation and editing of my content.
What else do you want your viewers to not know about you or your work?
I stay true to who I am. Supporters who I’ve met in person can attest that I am the same, in-person and online. I like to keep things relatable, fun and authentic. I am working with a lot of big brands. I try to incorporate dance in all my content to capture my passion, diversity and culture.
I started teaching Caribbean Dance Fitness classes and private dance lessons officially in 2016. Since Covid, I moved everything online. Not only have I helped many learn how to dance but I have also helped build their confidence through dance and expression.
Lastly, I love traveling and encouraging others to live their best life.
Jay is more than a dancer; she is unapologetically herself. She maximizes opportunities and is building a brand that highlights her Indo Caribbean roots – a culture often not highlighted in mainstream media.
Wedding season is in full swing as the world resets from the coronavirus pandemic that halted mass events for years. Indo Caribbean weddings have rich diversity due to their varying religious and regional intricacies, but are generally large celebrations that require planning, coordination and preparation. Growing up, I was both excited and stunned at the busyness associated with streamlining a multi-day wedding celebration.
The vibrant diaspora of first-generation young adults and their families may look to vendors who can understand the nuances of Indo Caribbean weddings. Below are five Indo Caribbean vendors you need to know about this wedding season!
A self-taught mehndi artist for more than 16 years, Anil Deonarine was fascinated by the delicate, deeply stained details that adorned the hands of Indian actresses and classical dancers. His passion for art inspired him to watch YouTube tutorials and meticulously freestyle designs on his sister’s hands.
Soon after, he began practicing mehndi on himself and perfected his signature designs that drew inspiration from traditional Rajasthani textiles and Arabic floral patterns. Deonarine is also known for his speed, and can craft a flowing, freestyle design in 3-5 minutes without much pre-planning that is symbolic and personalized to the individual.
As a member of the Indo Caribbean, Latino and LGBTQ communities, mehndi was a therapeutic means of growth for Deonarine at the intersection of his identities. With his mother’s aid, he began introducing mehndi to those that celebrate Quinceneras, Noche Buena (Christmas Eve Dinners) and Three Kings’ Day. Within the greater South Asian community, Deonarine frequently applied mehndi on family and friends for weddings/events and participated in cultural events such as holidays.
He initially faced some negative reactions from members of the South Asian community as a male artist, such as being chastised that mehndi is only for women, called slurs and told to stick to traditionally manly activities. However, Deonarine instead focused on bettering his skills, advocating and supporting other male artists, and soon built a loyal and excited clientele that fully supported and accepted him. It is his dream to design mehndi at a queer wedding to further defy stereotypes and champion mehndi’s inclusivity for all, irrespective of race, sexual orientation, religion or gender.
Offering soy candles and natural soaps, Diana Sookram’s products have been used as bridal shower and wedding favors and gifts in bridesmaid, bachelorette and groomsmen boxes.
Sookram began creating natural products in 2016 after her daughter developed respiratory issues from store-bought candles. She fell in love with the creation process and soon began taking small-batch orders from family, friends and co-workers. Now, she is expanding her business through summer networking socials and prepping for mass orders during wedding season by stocking up on top-selling supplies such as small candle jars, lids and soap packaging.
Sookram’s products can be color and scent customized to match the theme of any occasion. Popular scents during wedding season include beach linen, honeysuckle jasmine, lavender and chamomile and honeysuckle rose. Whether a couple envisions a beachy, garden or opulent wedding, Sookram is able to create complementary colors and scents.
She admits the hard work that goes into promoting a small business and jumps at the opportunity, particularly within the Indo Caribbean community, to network and collaborate.
Fresh flowers are a staple in weddings and plentiful throughout the Caribbean. In some Indo Caribbean weddings, couples exchange garlands of fresh flowers, called malas, to signify their consent and joy in choosing one another as partners. This fundamental ritual dates back to ancient times and is deeply symbolic, as malas also adorn the statues of gods and goddesses in Indo Caribbean temples.
Since the age of seven, Mallika Balgobin sat alongside aunties and uncles in temple and watched them handcraft malas. She was inspired to learn the techniques and in 2018, established her business, Vibrant Garlands, to make and sell malas for special occasions.
Balgobin finds the preservation and teaching of traditional craft vital to her Indo Caribbean heritage, as she is able to make malas for some of the community’s biggest events such as weddings, religious ceremonies, holidays and funerals.
Her recent 2023 trip to South India aided her in learning new techniques and she was encouraged by how the tiniest, simplest flower is arranged to symbolize auspiciousness and beauty. For weddings, Balgobin loves stringing white carnations, red roses, baby’s breath and pink lilies to evoke feelings of unity and love. Balgobin works with couples to customize fresh flowers. She provides fresh flowers or suggests couples buy the flowers of choice prior to customization.
The pulsating and electrifying rhythms of live tassa are a grand component of Indo Caribbean weddings. Since 2017, G Star Tassa Group has brought unique beats and energetic vibes to Indo Caribbean special occasions. While derived from Indian traditional drumming, tassa is a distinct musical experience particular to the Caribbean. It is generally associated with the splendor of wedding festivities due to the excited ambiance it produces. When arriving at a wedding where tassa is performing, the music is loud and center, indicating that a celebration is taking place.
Watching, listening and dancing to tassa is a multisensory experience that heightens the audience.
For the members of G Star, playing tassa is a means of, “expressing culture, rather than representing it. When we play, we like to believe we are invoking emotions from every person who can hear it. Our culture embodies happiness, togetherness and love, all of which can be found in the sweet sound of Tassa.”
Photography and videography offer couples some of the strongest mementos to relive their special day. Nicholas Mangal at DvS Photography brings high energy and professionalism to capture the right angles, looks and moments of a wedding. Located in both New York and Florida, Mangal prides himself as one of the only individuals in the Indo Caribbean community who shoots and edits both photography and videography in specially curated, all-inclusive packages for couples. With an emphasis on portraits, he personally caters to each couple and involves them after the shoot in the editing and final stages of his products.
Mangal understands the complexity that can accompany an Indo Caribbean wedding, but believes that this, “forces me to think outside of the box and create new perspectives, ensuring that I try different styles.”
He loves to document the aesthetics of Indo Caribbean weddings, from the rich embroideries of the outfits to colorful decor.
Ultimately, he aims to highlight the timeline of wedding rituals by capturing people in motion and interacting with the crowd to create lifelong memories that the couple can cherish forever. For Mangal, photography/cinematography is a deeply subjective form of art that can be used to capture the unique beauty and experience of Indo Caribbean weddings.
These vendors bring an important cultural and niche aspect to the Indo Caribbean wedding industry. Their products and brands are tailored to the community. As a 2023 bride, I am excited to see the diversity of vendors available to help guide and support those getting ready to begin their new journey of married life.
To inquire about services, please visit the vendors’ social media pages.
Eid-ul-Fitr is a special holiday that marks the end of Ramadan — the month of fasting — for Muslims worldwide. Ramadan is a time of gratitude, spiritual focus, forgiveness, celebrating community and helping the needy. Eid-ul-Fitr celebrations mark the conclusion of the holy month of Ramadan.
Rubab Bukhari is a busy mom of five based in Calgary, Canada. She shared that Eid, for her family, is a day of gathering with loved ones and sharing a delicious meal together as a symbol for breaking fast. “Eid is celebrated as the most joyous occasion where we put up Eid decorations and exchange gifts with everyone in the house. New clothes are made for everyone; the girls get excited about getting henna on their hands and the boys get more excited about receiving their Eidi (gifts/money).”
A published author, spoken word artist and dance fitness instructor, Nazhah Khawaja shares how she’s built new traditions with her two children and husband in Illinois, Chicago despite not being exposed to the “Eid flavor” herself while growing up.
“My sister suggested decorating the house for Eid with the goal of getting the kids in the holiday mood,” she said. Regardless of the exhaustion that followed due to decorating while fasting, Khawaja realized that her sister “was onto something.” She added that “kids are very visual learners and interpreters — the visual display of decorations helps them to feel the festivity more. Forever grateful to my sister for encouraging this tradition that our family has embraced.”
Another new tradition that she has embraced is celebrating Eid festivities with her husband’s family who are non-Muslim. Furthermore, she insists on taking photographs during Eid-ul-Fitr to keep memories alive because one never really knows if the people in the photos will be there next time around. She also includes that the “Eid nap is a must — which means adults are dozing off while the kids are running wild; ample heavenly chaos and beautiful noise.”
Passing down familial customs from her mother, Khawaja remembers a story she had told her of how as soon as the dawn of Eid arrived, the villagers in Pakistan walked down unpaved streets welcoming Eid with a tune: “Mubarak Eid Mubarak/ Mubarak Khair Mubarak/ Saheliyon Eid Mubarak!” Khawaja’s mother used to sing it every time. “Growing up, my siblings and I would sing this tune in our not-so-refined Urdu, giggle at one another, create our own, often goofy lyrics, and even dance silly moves,” she shared.
Meanwhile, Bengali shemai, Kashmiri kheer and ma’amoul are the favorite Eid desserts in Janan’s household! She is the founder and CEO of the publishing company, Global Bookshelves Intl., a pharmacist by profession and a mother of three young girls, based in Louisville, Kentucky. They look forward to dressing up their best for Eid prayers the most.
Likewise, Ursula Sarah Khan who is a mom influencer and an accountant by trade, said that they fill their Eid-themed gift bags with all sorts of goodies like candy, bubbles and pencils. On Eid-ul-Fitr, her eight-year-old son, Ibrahim, distributes these bags amongst the boys after Eid prayers, while her five-year-old daughter, Eliyah, hands them to the girls.
They also bake Eid cookies together in addition to swapping their Ramadan decor with Eid decor, while still in their Eid pajamas in their Northern Virginia home!
Blending older traditions with some newer ones, Sarah carries on her mother’s age-old tradition of making sheer khorma — a Pakistani dessert made with vermicelli, milk, dates and nuts — in the morning.
She also explains to her children the importance of Zakat or charity, which is what her mother taught her: “I now take this same approach with my children to ensure they have a deep understanding of the generosity Islam teaches.”
Speaking of home and family, Haffsa Rizwani — a Canadian, currently residing in Stockholm, Sweden, as a PhD candidate — said: “Living away from home, Canada, where my immediate family resides, we have a tradition of traveling from Stockholm to my aunt’s house in Oslo, Norway, every Eid. Especially to mark the celebration as a family event for my children.” Together with her aunt, Haffsa’s daughter gets her henna done and goes shopping for bangles! She goes on to explain how Eid-ul-Fitr is an opportunity to not only dress up, but also regain that morning ritual of chai and evenings with games like carrom board; “a game played till my uncle wins.”
As Rizwani so eloquently puts it, “While my children are still quite small, my daughter is now of age to appreciate and understand the meaning of gratitude, blessings, and giving back. She now has the empathy to comprehend the inequalities and injustices in the world. Ramadan is therefore a month of being thankful and making extra duas. Eid is a day of celebration with gratitude and blessings.”