Beyoncé’s ‘Lemonade’ and the Politics of ‘Becky with the Good Hair’

by Elizabeth Jaikaran

It’s been a crazy weekend, folks. We weren’t ready for the surprise release of the visual album “Lemonade”—Beyoncé’s latest work that slayed us all. The mini-movie details the journey from pain to healing in romantic love while serving as a testament to black femininity and the resilience of womanhood in general. In case you missed it, it begins with what seems like pretty direct shade thrown at Jay-Z—“You remind me of my father”—and goes on to detail what sounds like infidelity in the Carter marriage and the subsequent process of rebuilding from and rising above it.

The most contentious point of speculation in the video, however, is the identity of the nefarious other woman in the scenario, who Beyoncé momentously calls out as “Becky with the good hair” in the track “Sorry.” After engaging in serious thought about this for all of a few minutes, the wonderful Internet decided that the other woman in the Carter marriage was none other than Rachel Roy.

becky with the good hair[Scene from “Lemonade”/tumblr]

No, not Rachel Ray. Leave that poor woman alone. She’s busy mincing garlic. Rachel Roy, on the other hand, is an Indian-American fashion designer based in New York City, once the Creative Director of Rocawear. The Beyhive took this half-formed accusation against Roy and charged with it—badgering her Twitter mentions and Instagram posts with comments that slut-shamed the designer and accused her of being a home-wrecker. It is a response that illuminates how male infidelity is classically assessed: The men walk out unscathed while we drag the side-chicks through the dirt. The women bear the weight of all the sins, thereby relieving the men who break their vows of any of the blame. The Beyhive has even gone as far as accessing Roy’s Wikipedia page and changing it throughout the weekend to describe her as a “roach” and “side hoe.” In sum, she became the most hated woman in America overnight.

While it was speculated in 2014 that Roy was the reason Solange fought with Jay-Z in that fateful elevator because of their “too close” of a friendship, it is notable that we do not even know if “Lemonade” was meant to be autobiographical, or simply an artistic exposition to showcase feminine strength and healing. Furthermore, it also remains true that “Becky with the good hair” could very well be one of any number of women that have been accused of being attached to Jay-Z in recent years. In fact, since the video’s release, a number of other names have been offered as the real Becky. Some have posited that Beyoncé’s use of the name Becky is actually a direct identifier to Roy, who is of Bengali heritage, since the word beki is a Bengali term for a traditional design in Bengali quilt making. Whether we really believe that Beyoncé brushed up on her Bengali for this album is another story.

Given the lack of clarity and the evident logical gaps in determining whether Beyoncé specifically called out Roy on this album, the backlash that Roy has been facing—slut-shaming, racist, and xenophobic slurs galore—is striking. But there is something that deserves our attention and disapproval: How Roy handled it all.

Before posting her flowery tweet about how much she respects marriage and families, Roy took to her Instagram and posted a photo of herself and a friend with a most offensive caption—“Good hair don’t care.” After receiving a brutal tongue lashing from the Beyhive, the post was removed and her account went private temporarily.

beyonce[Photo Roy posted after “Lemonade’s” release/ Instagram]

Roy may not have deserved to be the focus of the side-chick witch hunt that ensued after the release of the mini-movie that we are not even sure is based in reality, but she surely warranted repudiation for her irresponsible, and racist, response. Her choice of words not only served as a means of acknowledging the uproar surrounding the cheating speculation, but it embraced a complicated, problematic, and even violent system of supremacy that devotedly leaves black women at the disenfranchised bottom rung.

Discussions about “good hair” have been exceedingly divisive in recent years, as evidenced in the success of Chris Rock’s “Good Hair” in 2009. At the heart of the issue is the harebrained belief that black hair is undesirable and unattractive—that black women should, instead, seek to emulate styles that hide their heritage. The natural hair movement, which has been growing rapidly since the expansion of this discussion, rejects these constructions of supremacy as well as the notion that there is any such thing as “good” hair or “bad” hair.

The market for human hair is a thriving one, nonetheless, especially in countries like India where women’s hair is practically harvested and poached. In fact, the specific demand for Indian hair is so high, it is termed “black gold” in the industry. The result? Temples like the Venkateswara Temple in Tirumala, for example, glean hair from their millions of visiting pilgrims each year, each shaving their heads in acts of devotion, to later sell for a juicy profit. It seems like a win-win, right? Men and women shave their heads in devotion, believing it to be a sacrifice for God; the temples make money selling the hair to support their upkeep.

beyonce[The Venkateswara Temple/Pinterest]

Except for the regressive identity politics that this all perpetuates. That the way someone’s hair grows out of their head is incorrect, so they must wear hair grown by others. It is a system that Beyoncé recognizes in “Lemonade” as one that is harmful to black women and keeps them subordinated on the social totem pole. That makes them feel that their men will always have wandering eyes for the women with hair that falls differently from their own. It is a system that reinforces the offensive ideal that black women are unattractive and undesirable—always second to “Becky with the good hair” in this twisted capitalist construction of beauty that we live within. This is the system that Roy acknowledged and upheld, all for the sake of a petty retort. Rather than simply posting that the line wasn’t about her, or even just distancing herself from the drama, she decided to publicly own a title that is packed to the brim with colonial innards.

As women of color, it is absolutely imperative that we reject systems that are meant to divide and subjugate. Roy fell horribly short of this ideal this week. Sure, it was unforgivable to have her name dragged through the dirt as the villainous side-chick. Again, this is the trademark downfall of the socialization of infidelity in feminine spaces. But it surely was not an excuse for her to accede to a racist system that pains our black counterparts so thoroughly and resolutely.


Elizabeth JaikaranElizabeth Jaikaran is a freelance writer based in New York. She graduated from The City College of New York with her B.A. in 2012, and from New York University School of Law in 2016. She is interested in theories of gender politics and enjoys exploring the intersection of international law and social consciousness. When she’s not writing, she enjoys celebrating all of life’s small joys with her friends and binge watching juicy serial dramas with her husband. Her first book, “Trauma” will be published by Shanti Arts in 2017.

 

By Brown Girl Magazine

Brown Girl Magazine was created by and for South Asian womxn who believe in the power of storytelling as a … Read more ›

Joyland: A Film Rising Above Unacceptability With a Story of Acceptance

joyland

Haider wades his way through Karachi’s expansive beach, climbing and tumbling over rocks, in Mumtaz’s memory. The vast landscape is perfectly encapsulated in the 4:3 aspect ratio — an unconventional yet welcoming choice. He vanishes into the sea, leaving his storyline open-ended. The screen fades to black. The film comes to a close. The gentle humming and lapping of the waves disappear. However, I stay put. Stumped, and unable to comprehend the masterpiece that Saim Sadiq, director of “Joyland”, has blessed Pakistanis with.

[Read Related: Pakistan Had its First-Ever Trans Pride Parade in Lahore]

The winner of the jury prize at the Cannes film festival, as well as Pakistan’s entry for the Academy Awards 2023, “Joyland” has been marred with controversies (and subsequent bans) from the onset of its win. Ironic, since the film’s core message promotes tolerance and acceptance. Tolerance for unconventional norms, sexual/gender identities, and human emotions and desires.

“It’s so important to narrate these stories in today’s world, where we’re often divided and seldom united,” says producer Apoorva Charan during an exclusive chat with Brown Girl Magazine.

It’s her feature film debut as a producer, and she’s justifiably beaming with pride.

Joyland is such a win for South Asia, but particularly, Pakistani storytelling. Every person I met, I felt like there was some characteristic or quirk about them that mirrored our characters in the film.

Set in the depths of androon Lahore, “Joyland” primarily revolves around Haider (Ali Junejo) — a meek, unemployed house husband in a borderline, passionless marriage. He’s happily helping Saleem bhai (Sohail Sameer) and Nucci bhabi (Sarwat Gilani) raise three kids, while the fourth one breaks Nucci’s water in the opening scene. Another girl is born, despite the ultrasound’s previous declaration of a baby boy. 

“If I were to receive an award based on my character in “Joyland”, it’d definitely be for “best at single-handedly increasing the population of Pakistan,” says Gillani, as we howl with laughter during our spoiler-riddled chat with the cast of the film. “I think that, combined with the ‘coolest bhabi’ — those two will have my name on them.”

But Nucci’s wasn’t just a bhabi who pumped out a new baby every year. Sarwat’s character was given some level of agency — a woman who reminisced about a career in interior design before marriage and kids while smoking a cigarette in secrecy.

I think my philanthropic work plays a part in how I started saying no to bechari roles. How can I be a role model to these women I’m trying to help, while playing the same characters? The change came about with “Churails” and I vehemently stuck to it. My characters need to have a voice; a backbone.

On the other hand, Haider’s wife, Mumtaz (Rasti Farooq), works as a beautician at the local salon, busy dolling up brides in Lahore’s unpredictable load-shedding.

Both Haider and Mumtaz seem to have a relatively stable marriage based equally on societal expectations and gender-flipped roles. While Haider stays home, helps in the kitchen, and attempts at searching for a traditional job, Mumtaz carves autonomy and independence for herself. This is in spite of an oppressive family life characterised and dictated by Haider’s overly conservative, traditionalist father and patriarch, Rana (Salmaan Peerzada), who wishes for the couple to procreate a cricket team of just boys. 

But Rana, known as Abba Jee, is also layered with his own 50 shades of grey, struggling with loneliness and a lack of intimacy, mirrored in his relationship with next-door neighbour Fayyaz (Sania Saeed). His emotional desires are symbolised by his physical impediments — the former handicapped with “what will people say”, and the latter with a wheelchair. The rules that he has for his children are the same that his children have for him, bound by tradition, norms, and society. They are not allowed to stray from what is considered “normal”.

The film’s women are strong which is pretty much a reflection of the women in Sadiq’s life. While Abba Jee shuns the love and companionship that Fayyaz offers, she stands her ground until firmly asked to leave. The complexity of each person’s emotions versus expectations is what makes “Joyland” relatable on a human level.

joyland
Rasti Farooq channels Mumtaz’s apprehensions and predicament with the utmost believability.

Alternatively, Mumtaz’s relationship with Haider is based on convenience and habit, where two people share the same bed but sleep facing away (partially because one of Saleem and Nucci’s young daughters crashes with them every night, illustrating the confined space both Haider and Mumtaz are allowed to be themselves in). The dynamics of their marriage drastically evolve once Haider’s eye catches Biba (Alina Khan), covered in blood as she walks numbingly into the hospital where Nucci gave birth. The introductory scene mirrored the brutal reality of violence inflicted upon Pakistan’s trans community; one of “Joyland’s” most haunting moments. 

Mumtaz is asked to quit her job once Haider lands a gig as a “theatre manager” — a cover-up for his job as a background dancer at the nightclub Biba coincidentally performs at. The film portrays the traditional Pakistani marital social dynamic; men must work, and women must housekeep. Even when some level of independence is allowed to a married woman, she must forego her right to a career later in life. Understandably, it leaves Mumtaz devastated.

“It’s so strange how that’s just an acceptable act in our society,” Farooq chimes in, voicing Mumtaz’s thoughts. “Even if a woman is good at a 100 things, ultimately, she’s expected to quit her job to be a homemaker because that’s ‘her job’.”

With time, Haider falls into a routine and rhythm of working at the theatre and spending more time with Biba, allowing him an insight into the widespread transphobia she’s regularly faced with. Biba confides her innermost desire to be what she termed as “a complete woman” in order to land the same dancing opportunities as her counterparts.

 

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Haider’s daring closeness to Biba leaves Mumtaz — who at this point is reliant on him as a best friend more than the physical intimacy he fitfully provides her — alone, isolated, and depressed. For Haider, it is liberating to leave problems at home and escape into a secret world centred around his deepest desires. He doesn’t want to be a bad person. He doesn’t wish to hurt or leave his wife. But his happiness now seemingly lies in dancing and exchanging stolen kisses with Biba. Farooq agrees:

I think Mumtaz and Haider were best friends at this point. They had an unspoken love for each other, which stemmed from the sanctity of their relationship. They might not be in love but they did love each other. In the eyes of our society and otherwise, they were married, but they’d drifted so far apart. There was love but it wasn’t possible to return from how distant they were.

This point of no return brings Haider to a crossroads — one where he is torn between his loyalty to Mumtaz and his love for Biba. Ultimately and ironically, in a particularly passionate moment, it is his curiosity pertaining to Biba’s sexuality that drives her to throw him out of her life. Defeated and guilt-ridden, he comes face-to-face with a pregnant and non-confrontational Mumtaz, who, by now, is aware of what Haider has been up to but doesn’t have the mental capacity to verbally digest his infidelity alongside a child she doesn’t want.

Her apprehensions about bearing and raising children are indicated throughout the early days of her pregnancy. The clutching of her stomach, the tightening of the rollercoaster belt during a visit to Joyland park, and her unease during the ultrasound are just a few examples of Mumtaz’s angst. 

Abba Jee’s 70th birthday was the straw that broke the camel’s back. Mumtaz, surrounded by family and friends and feeling emptier than ever, takes her own life. A tragic full circle where one life ends as the other begins. Her suicide is harbingered by Rana’s birthday speech as he recalls a palmist once saying his bloodline would end with Haider. 

[Read Related: #JusticeforJulie: Pakistan’s Failure to Protect its Vulnerable Trans Population]

“Joyland” is replete with polarity. There is a seamless hand-in-hand flow of happiness and devastation, longing and antipathy, birth and death. Pakistani society’s struggles with misogynistic gender roles are depicted in the most gentle, sensitive, and nuanced ways. The struggle is also ironic, considering Pakistan has one of the most progressive transgender legislations in the world. Trans people have the right to self-identify their ­gender in Pakistan – a right still denied to the trans community in many progressive countries, such as the UK.

A deeply reflective film with memorable and emotional characters doing justice to their performances. It’s currently running in cinemas here in the UK, and we highly recommend watching this poignant piece of art.

Photos Courtesy: Studio Soho/Khoosat Films

By Queenie Shaikh

Desk bound by day and travel bound all other times – Queenie thrives on her weekly dose of biryani and … Read more ›

Anya Banerjee: The New Face of NBC’s ‘The Blacklist’

Anya Banerjee
Anya Banerjee

Born in the US and raised in New Zealand, actor Anya Banerjee made her television debut, this past Sunday, in season 10 of NBC’sThe Blacklist.” She is seen playing the character of Siya Malik, daughter of former task force member Meera Malik who met with an untimely death in season one.

[Read Related: Sri Rao and the Future of South Asian Diasporic Cinema]

An MI6 agent, Malik is hoping to learn more about her mother and the work she did with Raymond Reddington. Her character is a sharp, inventive, fearless spy with a knack for spotting what motivates others. Even though this is her first-ever television role, one can see how deeply involved Banerjee is in the character, pushing you to connect back the dots to the history her character comes with. In an interview with Brown Girl Magazine, Banerjee talks more about her journey into acting, what drew her to the role of Siya and what should the audience expect from the 10th and final season of the show:

People, in general, are very influenced by the content they consume. Was there a specific film, play, or television series that got you interested in acting?

As the first in my family to be raised in “the West,” just being in the world involved performing some kind of identity. Film and TV acted as a third parent in that regard. I’m the first actor in my family, but have wanted to do this since before I can remember. Watching “Bend It Like Beckham” when I was in primary school showed me there was a place for South Asian female leads in Hollywood. I’ve also always been drawn to media with some element of the fantastical. I loved Baz Lurhmann’s “Moulin Rouge” because it brought the theatricality of the stage to the screen in a spectacular way. I remember being tickled by the cultural fusion in the film. It reflected my own sense of being at the intersection of various cultures and the appeal of escaping into a made-up world.

Were you a part of any productions in school or in college that influenced you?

I did a lot of singing and dancing as a kid; Indian dance-dramas at Durga Puja and yearly ballet recitals. We did musicals and Shakespeare productions at secondary school and that’s also when I started working in Auckland’s professional theatre scene.

 

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What were some of your favorite roles while pursuing the acting program at Columbia University and how did they prepare you for your television debut?

Casting director James Calleri headed the acting MFA program at Columbia when I was there and his on-camera classes really set us up for success in TV. We also had the tremendous good fortune of being Ron Van Lieu’s first cohort at Columbia. The master acting teacher directed our thesis production of “Where Do We Live?” by Christopher Shinn. I played Lily, a British party girl who has to be physically and emotionally vulnerable in the play. With the help of movement coach Sita Mani and intimacy co-ordinator Alicia Rodis, I gained the confidence to take more risks in my acting. Now I’m playing a very different Brit with a totally different background and disposition but I’m using many of  the same tools I used as Lily to feel grounded as Siya.

How would you describe “The Blacklist” to people wanting to learn more about the show?

Action-packed, full of intrigue, and endlessly entertaining. There’s a reason this show has been killing it for a decade and that’s the high caliber of the cast and crew, as well as the inventive and topical writing that keeps fans coming back for more. Audience members who’ve watched from the beginning will appreciate the full circle moments that my character ushers in — I play the daughter of Meera Malik, late CIA agent from season one so my storyline is a bit of a throwback. But new viewers can use me as an access point into the world of “The Blacklist” as Siya uncovers it, bit by bit, as a newcomer herself.

How did you prepare for the role of Siya Malik and how similar are you in real life to the character you’re playing on screen?

Some of the first things I had to learn on the job were stunts and how to operate a firearm. You’ll be seeing a lot of Siya kicking butt. The gun stuff was entirely new for me but I took to it very quickly and my background as a dancer helped with the fight scenes. Something I identify with in Siya is her resilience. She’s turned the tragedy of her mother’s death into the fuel that led to her own career as an MI6 agent, overcoming obstacles and others’ underestimation of her. That’s the kind of fire inside that  I really admire and hope to practice in my own life.

 

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Are there certain roles you feel suit you better?

I love characters with complex inner worlds — ones who are deeply flawed and may even be outcast from society, but who rise above the odds to carve out space for themselves and the ones they love.

Do you feel South Asians are still pigeonholed into certain roles or has it gotten better?

I think things are a lot better than what I grew up seeing in the early 2000s. “Sound of Metal,” for example, is one of my favorite movies because Riz Ahmed’s riveting performance has little to do with him being South Asian and everything to do with his commitment to an expertly crafted role.

Is there a dream role you would want to play?

On stage, someone as volatile as Emma from Duncan Macmillian’s “People Places & Things.” On screen, someone as funny as Amina in “We Are Lady Parts” or as brave as the title character in “Kimi.”

You have worked with many talented individuals. Is there anyone still on your list you would want to work with in terms of directors, actors, actresses, and others?

Parminder Nagra, obviously! As a Kiwi, it would be a dream come true to work with Jane Campion or Taika Waititi. I’m most excited to form meaningful relationships with artists daring enough to challenge the status quo.

You describe yourself as a “Kiwi-Bengali in the Big City.” How have you felt as an Indian American, raised in New Zealand, coming into the acting world?

There’s been a lot of juggling aspects of my triangular identity. A lot of the times in this industry people want you to be just one thing, or maybe two, but three’s pushing it! The reality is that we live in a globalized world. We have to make room for cultural nuance in the media. So maybe I’ll lean into my American side today, turn up the Kiwi tomorrow, and speak Bengali with my Indian parents on the phone. All are valid, authentic expressions of myself and reflections of the real world.

[Read Related: Manish Dayal on ‘The Resident’ & Telling Stories During and About a Pandemic]

 

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What advice would you give to your younger self?

It’s okay to be a chameleon — in fact it’s a gift. Adapting aspects of your personality and identity to different circumstances is part of being a multicultural artist.

What is something not many people know about you?

I can be a little introverted and have struggled with social anxiety since I was a teenager. I had a bit of an emo phase then, but have since learned to take life less seriously and it’s made me a lot happier. My loved ones nurture and embrace the goofball in me. If you get to know me, I might let you see my inner clown!

Lastly, what do you hope individuals take away from this interview?

Take pride in your difference and embrace the outsider in you. It’s your superpower. There’s no one right way to be a Brown Girl so get out there and be whoever you want to be!

Photo Courtesy of Ted Ely

By Arun S.

Arun fell in love with music at a young age by way of his middle school music teacher Mr. D. … Read more ›

On the Road to the Oscars: M.M. Keeravani and Chandrabose’s ‘Naatu Naatu’ Redefines the World’s View of Indian Music

Naatu Naatu

“Naatu Naatu” is one of the most memorable sequences from S.S. Rajamouli’s epic action-drama “RRR,” and has assisted the Telugu-language blockbuster in becoming one of the highest-grossing films at the worldwide box office. With music by M.M. Keeravani and lyrics by Chandrabose, “Naatu Naatu” is a celebration of regional music, dance, national identity, and male friendship.

[Read Related: Redefining Sonic and Safety Standards in the Music Industry: The New Diaspora Music Experience]

But long before the song began collecting its accolades, its infectious tune and fast-step dance, performed vigorously by N.T. Rama Rao Jr. and Ram Charan, became a viral sensation outside of the film. It’s now the first song in a movie from India to be nominated for an Oscar and also to have won a Golden Globe. 

When asked about the song’s ripple effect across the world, Keervani remarked,

For us — the musicians and artists — social media is very powerful, because of the internet and reachability. Nowadays, globally, anything that is different by nature, anything that is innovative, a little innovative, will catch instant attention.

It all started with a TikTok dance challenge where thousands of fans mimicked the dizzying hook step, choreographed by Prem Rakshith, garnering hundreds of millions of views, and making the song a bonafide global phenomenon. Today, the official YouTube video has well over 123 million views.

While the science behind why certain songs have a higher virality is widely debated, Keeravani attributes a large part to the song’s instant connection with the masses to its unusual 6/8 time signature, taken from carnatic music — which he believes is “inherently encoded in the human body.”  

For non musicians, he vocally percusses the rhythm, “thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha.” 

[This beat] will give you instant energy. Like suppose, you’re going low on sugar. So there are things like instant energy boosters; like you consume some aerated drink or a cup of coffee with sugar. And instantly your energy is boosted. So six, eight will give you an instant feeling to get up, create some steps and dance. There is a swing in the beat. So you will react to that beat — involuntarily you will react.

Before Keeravani wrote the music for “Naatu Naatu,” Chandrabose was given the challenging task to pen the lyrics to this rhythm. Continuing a long-standing collaboration that began 29 years ago, Chandrabose has co-written over 400 songs with Keeravani, including this iconic title track — his only co-write on “RRR.” 

 

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Regionality played a significant role in the composition.

Ram comes from Andhra and Bheem comes from Telangana. Both dialects are different; the slang is different. So, there is a challenge to write both slangs in one song. Everybody should understand those words. That is the challenge.

Chandrabose explained how he needed to appropriately incorporate the various dialects from the regions the primary characters were from, and reflect colloquialisms from 100 years ago, when the film’s story takes place, that is also recognizable to present-day listeners.

In [the lyric] ‘Yerrajonna rottelona mirapathokku kalipinattu’ (which translates roughly to “like eating a jowar roti with a chili” in English), ‘thokku’ means pickly, like mango pickle. In Andhra, it is known as ‘pachadi’ and in Telangana, it is known as ‘thokku.’ So, everyone can relate and connect [to] that word. And since ‘thokku’ belongs to Telangana, that line is sung by Bheem.

The original Telugu version of “Naatu Naatu” was also dubbed and released across a variety regional Indian languages, including, “Naacho Naacho” in Hindi, “Naattu Koothu” in Tamil, “Halli Naatu” in Kannada, and “Karinthol” in Malayalam, and has collectively been streamed over 92 million times on Spotify.

Chandrabose remarks that he envisioned the lyrics to 90 percent of the song in half a day, but it took about 19 more months to finalize the song in its entirety. This was in great part due to the time spent on researching the dialects and finalizing each word to the overall ethos of the song. Rajamouli had given strict direction that the song should authentically be about one’s nature, their culture and countryside, and be universally respectful.

 

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When asked about how they scaled this process across the other five language releases, Keeravani recalled that they had to prioritize lip sync.

Since it’s a dance number, there is a combination of close shots and long shots. So the long shots are spared, but in the close shots, they need to be as close to the Telugu lyric, I mean, lip wise.

He added that the writing team had to make some concessions,

There will be a certain amount of compromise in the meaning of the lyric. But that is inevitable. As long as the song is conveying its main essence, it has no problem.

Culturally, India has a rich history of celebrating songwriters, composers, and music directors in cinema. However, this recognition does not always translate to credit and compensation. For example, “Naatu Naatu” was extraordinarily successful on TikTok, but TikTok isn’t available in India, creating complex monetization adversities. It’s especially important to understand that India’s non-bollywood and independent music market has a nascent publishing infrastructure and is traditionally known to have a work-for-hire payment model where song contributors are not offered royalties. 

Speaking optimistically to changing times, Chandrabose shared,

I’m getting royalty from past 12 years (from performing rights societies IPRS in India and PRS in the U.K.).

He explained that, especially with viral songs, some songwriters and composers have only limited careers in the “limelight,” but “after 10 to 15 years, they cannot get more work and they cannot get money.” He speaks to songwriting royalties as a key to retirement for the next generation of song makers.

So, at that time they will receive these IPRS royalties as their pension to meet their needs. They will get these amounts in their old age that will help them a lot.

Upon concluding our chat with Chandrabose and Keeravani, we marveled at the amount of progress that has happened for independent and non-hindi language music communities around the world. The virality of “Naatu Naatu” is a testament to the musical prowess out of South Asia, but also challenges the Western notion that Indian music is narrowly defined by belonging in the catchall ‘world music’ category, or the sounds of the sitar and tabla, or a lightbulb-twisting Bhangra club-hit wonder, or, if nothing else, then Bollywood — all in large part exclusively North Indian. Unfortunately, this distinctly important nuance still plagues Western media and major music institutions. 

 

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Recently during a Songwriters Hall of Fame conversation with Oscar-nominated songwriters, Paul Williams incorrectly introduced “Naatu Naatu,” as “the first Hindi-language song ever nominated for an Oscar,” which is spliced with not one, but two errors — not only misidentifying the language but ignoring A.R. Rahman’s “Jai Ho!,” a Hindi song which was nominated and won in 2009 for the same category. As South Asian artists around the world begin to traverse into global markets, we hope to see more Western entities taking the time to research, hire South Asian contributors, and execute due diligence to minimize inaccuracies and cultural erasure.

[Read Related: India’s Premier Composer and Musical Genius, A.R. Rahman Performs Live in Newark]

Looking ahead to the 95th Oscars on March 12, 2023, we can rejoice that “Naatu Naatu” is confirmed to be performed live by the original singers Rahul Sipligunj and Kaala Bhairava at Academy Awards ceremony. The Best Original Song nomination is up against “Applause” from “Tell It Like a Woman;” “Hold My Hand” from “Top Gun: Maverick:” “Lift Me Up” from “Black Panther: Wakanda Forever;” and “This Is A Life” from “Everything Everywhere All at Once.”

“RRR” is streaming on Netflix and Zee5. On March 3 it will be re-released in over 200 US theaters as part of ‘The RRR Fan CelebRRRation’. Check your local cinema guides for one-off theatrical screenings.

By Rhea Ghosh

Rhea has been helping music creators cross-culturally develop their narratives for over a decade, and is especially passionate about advancing … Read more ›