Christchurch Terror Attacks: A Wakeup Call for Politicians, Pundits and Apathetic Journalists

Illustrated by @ZHKDesigns.

On Friday or Jummah for Muslims across the world, I woke up having preplanned my schedule for the day, looking forward to praying my salatul Jummah. Upon checking my phone I was horrified to learn about the terror attacks that took place at Al Noor Mosque and Lindwood Mosque in Christchurch, New Zealand, claiming lives of 49 people and leaving more than 40 people wounded—some of whom were children.

Inna Lillahi wa inna ilayhi raji’un – to God we belong and to him, we shall return.

It truly was a bleak day for Muslims across the world; however, I would not go as far as to say that I am shocked by this vile act of terrorism.

It is no secret that the dehumanisation of Muslims through mainstream media outlets has a huge role to play in the radicalisation of alleged terrorists such as Brenton Tarrant, one of the alleged Christchurch suspects who appeared in court. Islamophobic rhetoric has been spewing across mainstream media outlets for years.

Christchurch
Aftermath of Christchurch attacks [Photo Source: bbc.co.uk.]
Last week, the U.K.’s Metro paper’s headline went as far as to dehumanise an innocent baby—that of ISIS bride British Shamima Begum’s child, who died weeks after his birth—as being a “jihadi.” The sheer desperation of media outlets to play into public fears about Muslims is deeply worrying and revealing of the dire state of journalism today. Since when can a baby choose to be a jihadi? Not only are such headlines indicative of the epidemic that is embarrassingly poor journalism, but they also serve as a stark reminder of the complete disregard of innocent Muslims, who it seems are too Muslim to be British. The aftermath of the baby’s death revealed the dark sentiment that has ensued towards innocent Muslims.

[Read Related: Victim or Criminal? Should ‘Jihadi Bride’ Shamima Begum Return to the U.K.?]

In New Zealand, the fact that white supremacist Tarrant live-streamed the 16-minute attack on Facebook is yet another indication of the role that social media public platforms have to play in facilitating anti-Muslim far-right agendas. Not only did Tarrant publish a 74-page anti-immigration manifesto called “The Great Replacement” in which he justified his decision to open fire at the mosques, but he was also cheered on by hundreds of supporters online during the live shooting. 8chan’s members—contributors of an online extremist thinking platform—celebrated the attack and lauded the manifesto’s references to niche memes and in-jokes.

Christchurch
[Photo Source: bbc.co.uk]
Islamophobia and anti-immigrant ideologies do not emerge in vacuums. Politicians and media outlets must be called out for the role that they have played in allowing anti-Muslim and racist rhetoric to come to the aid of terrorists like Tarrant.

Tarrant’s eco-fascism comes from his fear of the so-called “invasion” by non-whites and Muslims who are “the most despised group of invaders in the west,” according to his Facebook postIn his manifesto, Tarrant confesses that he was a supporter of U.S. President Donald Trump because he represented a “renewed white identity.” This is the same Trump who also preaches that “Islam hates us.” He also condemns interventions in conflicts to protect Muslims stating that the U.S. “fought beside Muslims and slaughtered Christian Europeans attempting to remove these Islamic occupiers from Europe.”

[Read Related: A Response to Donald Trump’s SOTU Address from a 17-Year-Old Brown Girl]

Here in the U.K., newspaper columnist Katie Hopkins called for the “final solution” in response to the Manchester bombings in 2017.  

What does this say about the ease of accessibility to resources that fuel hate and racism within our society? We have become accustomed to and complicit with politicians and right-wing “pundits'” rhetoric about Muslims, which has aided the aims of neo-Nazi groups.

You would assume that given the tragedy of yesterday’s events that politicians would take this opportunity to realise that they can and must do better. I was in utter shock upon reading Australian Senator Fraser Anning’s statement in response to the attacks. 

Whilst this kind of violent vigilantism can never be justified, what it highlights is the growing fear within our community, both in Australia and New Zealand, of the Muslim presence.

He even went as far as to say that gun laws and nationalist views were “cliched nonsense” — if this isn’t clear-cut Islamophobia and racism than I do not know what is. 

As for the media outlets, once again, a modest approach was adopted by several tabloids to downgrade the Christchurch attacks this week to a shooting. Tabloids referred to the terrorist as simply a gunman. The Daily Mail went as far as to state that Tarrant was 

a blonde little boy [who] turned into a far-right mass killer and murdered 49 worshipers after his father died of cancer and he left Australia to tour the world.

The same paper along with The Sun and The Daily Mirror ran full videos of the shooting immediately after the act of terror. Yet an innocent baby can be equated to a “jihadist” and Shamima Begum an unapologetic “jihadi bride” despite being groomed at the age of 15 and losing three children by the age of 19.  

If the Christchurch terror attack has revealed anything, it is that there is deep-rooted hate towards Muslims across the world today. This Islamophobia has been aided not just by the neo-Nazis, but also by the irresponsible political class who, even in times of tragedies like this, cannot and will not take responsibility to curb the threat of white nationalism. The preservation of the “us versus them narrative” is aided by two agents within our society—click-bate journalists and out-right racist politicians. Twitter, YouTube and Facebook also have a role to play in allowing bigotry racist Islamophobic views to spread across their platforms unchecked.

We must do more to hold the media and the political class accountable for the role that they have played in promoting Islamophobia to ensure that we do not see a repeat of Christchurch.

By Nadia Khan

Nadia Khan graduated from Queen Mary with a degree in International Relations in 2017. Following a period working in Vienna … Read more ›

In Conversation with Neha Samdaria Founder and CEO of Aam: A New Type of Fashion Label

Aam
Aam

Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!

[Read Related: Indra Nooyi Talks ‘My Life in Full’ and her Journey to Becoming PepsiCo’s CEO]

 

View this post on Instagram

 

A post shared by Aam (@aamthelabel)

[Read Related: In Conversation With Illustrator Anoosha Syed]

What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?

I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.

When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.

You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?

On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.

Have you faced adversity as a newcomer in this space?

The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.

Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?

My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.

I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.

Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?

I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.

In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.

What made you decide to name the company Aam?

“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.

What is the process of rethinking fit standards?

Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.

At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.

[Read Related: Tech Leader Asha Easton is Pioneering an Innovative Future, Inclusive of All]

 

View this post on Instagram

 

A post shared by Aam (@aamthelabel)

[Read Related: Saree, not Sorry! In Conversation With Sasha Revankar, Founder of the ‘One Minute Saree’]

Where do you feel the fashion industry can improve?

There are big opportunities for improvement in supply chain, fit and inclusion.

On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?

I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.

And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.

As a CEO of a company what is your daily routine?

My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.

First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.

I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.

Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.

As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?

Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).

Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.

On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.

On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.

I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!

[Read Related: Shark Tank’s Krystal Persaud of Grouphug Solar is Breaking Barriers for Women of Color in Technology]

View this post on Instagram

 

A post shared by Shayla Janel (@shaylajanel_)

We would love to hear some testimonials from previous customers.

“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S

“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M

“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L

“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S

Where do you see the company expanding in terms of different types of clothing offered?

I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.

What is the toughest part of running your own company?

Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.

But, easier said than done!

Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?

I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.

 

Photo Courtesy of Yogini Patel

By Arun S.

Arun fell in love with music at a young age by way of his middle school music teacher Mr. D. … Read more ›

Indo Caribbean Actress Saheli Khan Lands Role as Young Anna in Disney’s Musical ‘Frozen’

Saheli Khan, young anna in disney frozen
Saheli Khan

From singing and acting to drawing immaculate figurines, Saheli Khan, 11, has made her debut in the North American Broadway tour as young Anna in Disney’s musical “Frozen.” As a first-generation Indo Caribbean, with roots in India and Pakistan, she continues to pave the way for young people with similar backgrounds.

[Read Related: Rebecca Ablack: The Guyanese Actress Talks Netflix’s “Ginny and Georgia” and Indo Caribbean Representation]

Khan has always enjoyed entertaining those around her and she continues to have the motivation to pursue her passions. In school, she always sought to lead her class in songs and she was encouraged by her parents and teachers to enroll in music and acting classes, even at a young age. These ventures fueled her passions even more.

Continue reading to learn more about her journey!

What do you like about acting the most?

I like to portray different characters. Specifically, I like playing characters who have strong personalities and those who portray a sense of bravery, especially during problematic occurrences.

As a first generation Indo Caribbean actress, how do you feel about your journey as a young Disney princess? Do you feel that you are paving the way for other Caribbean and South Asians who want to pursue similar paths?

Diversity has always been important to me, but in today’s society, I feel that most people would like to be accepted and encouraged. As a Disney Princess, I am simply helping to broaden the field for all young people to see that skin color should not matter.

Saheli Khan
Saheli in Hidden Folk outfit| Photo courtesy of Saheli Khan

 

What do you like about your character, Anna? Is there anything that you may dislike?

Young Anna is a ball of sunshine! She is happy, funny, and a delight to be around. Despite having a troubled childhood, she grows up to be just as joyous, but she is also courageous as she goes on a journey to find her sister. I love everything about young Anna and she truly embodies who I am as a person.

Who is your inspiration and why?

My parents are my inspiration. My mom is beautiful, loving, and she works hard without ever giving up. No matter the task, she finds a solution and keeps on going with a smile on her face. She always tells me, “Whenever you feel overwhelmed, remember whose daughter you are and straighten your crown.” And my dad is my best friend. He’s insanely funny, caring and knows all the best places to eat! My parents are exactly how I want to be when I grow up.

If you had a magic wand, what show would you do next?

I would love to be Annie on Broadway or play the lead in a series or movie. 

What is the one last thing that you do before you step out on stage and the curtain goes up?

There are many things I do before I step on stage. I do fun and silly things quietly with my “Frozen” sister, Mackenzie Mercer, and play with my Anna pigtails for good luck.

What are your other passions?

I love to sing, act, and spend time with my younger cousin, Ayla. I also love to draw and color since it makes me feel relaxed. I was told I have a great ability to draw and make figurines ever since I was a child. And I love exploring new cities and eating at great restaurants with my family.

Saheli Khan
Saheli dressed in her “Young Anna” costume | Photo courtesy of Saheli Khan

What advice do you have for young people who are just starting their careers, specifically within the field of musical theater?

To have a positive mindset, practice diligently, and enjoy every moment within the journey. I have learned that there may be some occurrences that may not take place the way that you want them to, but there’s always an opportunity to learn from them.

 Aside from your career, how do you balance your schoolwork and acting?

I attend school virtually, which is essential when I am on tour. Each day I have scheduled school hours that allow me to focus and complete all school assignments. Once that is done, I have most of the day to work on extracurricular activities, go on outings, and hang out with my friends. Though performing takes a large chunk out of my day, it helps that I enjoy it, so it doesn’t feel like work.

What types of roles do you see yourself playing?

I love to play humorous characters such as young Anna from “Frozen.” I truly enjoyed this role as it captures who I truly am.

What are your plans for the future?

To be the best version of myself regardless of what career path I choose.

[Read Related: Nadia Jagessar Talks Finding Love, Not Settling and Shines Light on her Indo-Caribbean Roots]

Khan’s debut marks the start of a budding career. With her array of talents and future goals, we are bound to see more of the young actress in the future and more representation of Indo Caribbeans in mainstream media. If you would like to purchase tickets for Disney’s “Frozen,” click here

Feature Image Courtesy: Saheli Khan

By Anita Haridat

Anita Haridat is the owner of the wellness website, Healthy Spectator, which is a platform to help people find inner-balance … Read more ›

‘What’s Love Got To Do With It’: A Modern-day Exploration of Love Across Cultures

What's Love Got To Do With It

It is the strength of both British and South Asian cinema that every few years, and with increasing regularity, a film comes along that is able to successfully and thoughtfully bridge the highs and lows of both cultures. With the recognisable cross-cultural DNA of films like “Bend it Like Beckham”, “Bride and Prejudice and others before it, Shekhar Kapur brings to the silver screen an honest and comedic representation of East meets West with “What’s Love Got To Do With It” — an exploration of love and marriage across international norms. 

[Read Related: Joyland: A Film Rising Above Unacceptability With a Story of Acceptance]

Written and produced by Jemima Khan, the film draws from elements of her own experience of marrying then-Pakistani cricket star and now ex-Prime Minister, Imran Khan, and relocating to the country for 10 years.

“Particularly in the West, Pakistanis would quite often be seen as terrorists, fanatics and backwards,” says Khan, as she reminisces about her time spent in Pakistan over Zoom. “My experience of living in Pakistan was very colourful, vibrant, and fun. I always felt like the rom-com side of Pakistan was more surprising than anything else.”

 A film not just about the heart, but with a lot of heart of its own, “What’s Love Got To Do With It” touches on South Asian families, culture, individuality, and marriages in the 21st century. Set in the UK and Pakistan, this is a feel-good and fun story about childhood best friends and neighbours, Zoe and Kazim, AKA Kaz. And as the narrative unfolds, new light is shone on their friendship and questions are asked about the cultural norms and practices we have grown to accept.

It isn’t your usual ‘boy-meets-girl’ tale. On the contrary, they’ve known each other forever; the fabric of their lives intertwined. Kaz is a British-Pakistani doctor of “marriageable” age, opting for an “assisted” marriage set in motion by his own desire rather than parental duress. 

“I think we’ve replaced the term “arranged” with “assisted” because South Asian parents now trust their kids more to make the right decision for themselves,” said Shahzad Latif, sitting next to Lily James, who nods in agreement. “It’s still a process. Some parents may have more confidence in their kids than others, but we’re getting there.”

Zoe – played by Lily James – is a professional documentary maker living on an inexplicably fancy houseboat (bit of a stretch for somebody having difficulty funding projects, but, at this point, a crucial ingredient for London rom-coms). As a white British woman, her method of finding love isn’t one that involves parents or family.

“It was a no-brainer for me to be part of the script,” says a smiling James in response to whether any culture shocks were encountered during filming and table reads. “Pakistani culture is so rich and colourful, and it was important for me to showcase this side of the country. So no, no culture shocks per se, just more singing and dancing in comparison to British culture!”

Zoe’s camera is the vehicle through which the film examines Kaz’s “contractual love”, as she trawls dating apps while following her best friend down the assisted aisle.

What's Love Got To Do With It
Emma Thompson, who plays the role of Zoe’s mother in the film, with Shabana Azmi.

Emma Thompson’s Cath plays the comedic matriarch to Zoe, eager to witness the conclusion of her daughter’s swiping days by being with someone suitable. She’s found a family in Shabana Azmi’s Aisha Khan – a more layered mum — one that is embracing both tradition and modernity. It would be fair to say that Azmi successfully sells cinema-goers on the difficulty of that struggle.

“Today’s society is slowly coming to terms with providing children the space they rightfully require and deserve to make decisions,” says Azmi, reflecting on how scripts and films have evolved over time. “Gone are the days when parents would blackmail their children into marrying the first person they come across. Just because they are their kids doesn’t mean they are actually children. They are adults with views and minds of their own.”

Kaz is then introduced to Maimoona (Sajal Aly); a shy introvert from Pakistan, unsure about the idea of moving permanently to London. She’s dealing with internal battles of her own; battles between personal desires and societal expectations.

“Maimoona may not have verbally said much, but her face said everything,” explains Aly, looking beautiful and radiant as ever. “She is torn between what she wants and what society silently shoves down at her and eventually, she goes with what the latter expects.”

The film navigates between London and a fabricated Lahore filmed in the suburbs of the British capital; a feat that comes as testament to the film’s production design. Kaz and Zoe’s jaunts across Lahore, backdropped by its magnificent architecture, set the stage for Pakistani music legends to shine, including the mesmerising voice of Rahet Fateh Ali Khan. 

What's Love Got To Do With It
Pakistani actress Sajal Aly plays Maimoona — torn between her own desires and society’s expectations.

And if this wasn’t enough, Nitin Sawhney and Naughty Boy add further melody to the film’s music, as they talk about their experience of creating appropriate tunes such as the foot-thumping “Mahi Sona”. 

“It was a great process and experience to create an appropriate language and expression of music which added elements and flavours to the film,” says the duo enthusiastically. “It’s also an ode to our South Asian heritage.”

Even though the tone of “What’s Love Got To Do With It” is distinctly feel-good, the film thoughtfully explores the unconventional ways that relationships may be built, and what multiculturalism can teach one another. Is it, in fact, more sensible to be practical about relationships? Is it possible to learn to love the person we’re with? Is love really the only ingredient needed for a successful marriage? Why was Kaz’s sister shunned for marrying outside of their culture? And do Western relationships draw more on the ideas of assisted partnerships than we realise?

A clever reference is drawn from the moment Prince Charles shattered many royal dreamers’ hearts with his dismissive “whatever in love means” comment upon his engagement to Princess Diana, thus proving that these notions may be closer to home in the West than one might believe.

James and Latif are a charismatic pair, with Zoe married to her independence and Kaz gently questioning her prejudices. The film is also a vivid demonstration of British talent, with Asim Chaudhry playing a hilarious yet questionable rishta uncle, comic duo Ben Ashenden and Alex Owen appearing as a pair of TV commissioners with a briefcase of ridiculous ideas, and Nikkita Chadha as the confrontational Baby — the film’s feisty rebel, in love with dancing. 

[Read Related: Ms. Marvel’s Iman Vellani and Mohan Kapur Talk Cultural Pride, Hollywood and Brown Representation]

“It’s incredible to be part of such a diverse and stellar cast,” smiles Chadha animatedly, while sipping on tea at Soho House in London. “My character is defiant and nonconformist — perfectly conflicting with the name “Baby “. I’m really excited for everyone to watch the film.”

Divorce is still stigmatised in South Asia — a theme often carefully avoided in desi films and television. Khan gently addresses it as a twist in the film – with a reminder that be it love or assisted marriage — amicable and mutual separations are a possibility.

As a complete package, “What’s Love Got To Do With It” deftly wraps up all the emotions associated with love and family in its joyful, musical, and vibrant 109-minute runtime. With its cast, music and direction, this classic rom-com is set to make you laugh, cry and, even more importantly, make you think about the multi-dimensional nature of love within and across cultures. The film is now showing in cinemas worldwide, and we highly recommend it.

Photos Courtesy: Studiocanal/Working Title

This piece is written by Brown Girl writer Queenie Shaikh in collaboration with Marium Abid

Desk bound by day and travel bound all other times – Queenie thrives on her weekly dose of biryani and chilli paneer. She recently released her first book called The Poor Londoner, which talks about comical expat experiences people face worldwide. With degrees in Journalism and Creative Writing, her work and research on gender inequality in the travel industry is taught in universities across the globe. Her travels and everyday fails can be found on Instagram (@thepoorlondoner) and YouTube (The Poor Londoner).

Originally from Karachi, Pakistan and now blended into the hustle-bustle of London, Marium is a trainee technology consultant, by day and sometime also night, and also finishing her bachelors in Digital Innovation. In the midst of striving to be someone, she enjoys dreaming about the impossible (impossible according to desi standards and sometime Harry Potter impossible as well), and writing about them. She enjoys baking, decorating things and a cup of chai!

By Brown Girl Magazine

Born out of the lack of minority representation in mainstream media, Brown Girl Magazine was created by and for South … Read more ›