Dear Priyanka Chopra, Endorsing Colorism and Discrimination is not ok. It Never was and Never Will Be.

Priyanka Chopra
[Priyanka Chopra endorsing colorism in Ponds White Beauty ad. Photo Source: Screenshot/Vimeo.]

So if you haven’t heard yet, The Cut ran an article calling Priyanka Chopra a global scam artist and then later had to take it down due to social media backlash. It was very obviously biased against Chopra as it is extremely sexist to imply that a highly successful woman like her, who has all the money and fame in the world already, needs to scam and trap a white American boy to make it in Hollywood. Chopra doesn’t need any help in that department, she is richer, more successful and more famous than Nick Jonas, without a doubt (the wedding gives you all the hints you need). Serendipitously, Forbes listed Chopra as one of the 100 most powerful women in the world for 2018 right after this article came out, proving Chopra’s point. But what team Chopra, her new family and all the citizens of America don’t know is that Chopra is also a highly successful perpetrator of colorism, racism, and bigotry in her own country.

What is about to follow is merely a curated assortment of historical events and not an attempt to discredit Chopra’s successes or vilify the entire female population. I’m a proud feminist who believes in celebrating women and their successes, but I strongly believe that any movement to empower the oppressed, is incomplete without the ability to productively criticize ourselves, recognize our demons and correct our mistakes. This will be my compassionate attempt at bringing to light the injustices that Chopra directly endorsed and profited from, and how celebrities like her should not be worshipped as icons, because it justifies colorism, racism, and discrimination.

Skin Lightening

It all started in the year 2000, when Chopra won the Miss World beauty contest after naming Mother Teresa as the most successful living woman on earth, long after her death. To the relief of many, Chopra had some melanin in her skin, unlike all the light-skinned women who usually won Miss India titles because dark skin was demonized by beauty companies looking to sell skin lightening products. Right after that, Chopra started acting in Bollywood movies, which was a standard career path followed by many beauty pageant winners. But the Bollywood Chopra didn’t look like the Chopra who won Miss World. Altering your looks is also pretty standard in the entertainment industry and it is a matter of personal choice, so to each his own. The only relevant detail here is that Chopra’s skin was now many shades lighter.

Priyanka Chopra

First Problematic Endorsement: Ponds White Beauty (2008)

After perfecting her look, Chopra crushed Bollywood. She attained the peak of Bollywood success in 2008 when she starred in the critically acclaimed movie “Fashion” that bagged her the National Award for Best Actress. While on this proverbial peak, Chopra starred in a theatrical five-part commercial for a skin lightening product called “Ponds White Beauty.” The timing of this is important, and it should underline the fact that she didn’t really need the money and wasn’t a naive struggling starlet who didn’t know better. This is the ad:

tl;dr: Girl is dark-skinned, loses her boyfriend, she applies Ponds “White” beauty, becomes “white” and wins her ex-boyfriend back.

Second Problematic Endorsement: Garnier Light Beauty (2012)

But she didn’t stop at just one brand. As recently as 2012, just before she made her Hollywood debut, Chopra endorsed another big brand of skin lightening creams: Garnier Light Beauty. This time, with a less in-your-face message, compared to Ponds White Beauty because Indians were slowly waking up to the problematic discrimination propagated by these ads.

Priyanka Chopra
Priyanka Chopra endorsing Garnier Light Beauty “Intense Fairness Moisturizer.” Photo Source: Pinkvilla

Moreover, it wasn’t like this bigotry was the norm that she subscribed to out of passivity. Many morally-sane Indian actors and actresses had already called out these skin lightening products and declined endorsement deals with these companies. But at the wise age of 31, Chopra decided to pocket millions from yet another brand willing to pay, encouraging skin color based discrimination and intentionally destroying the confidence of millions of dark-skinned Indians.

Defending her Endorsements (2014)

And she didn’t even stop there. When asked about these endorsements, she continued to defend her choice of endorsing skin lightening creams in interviews saying that she chose her endorsements very carefully, and only chose to endorse Ponds White Beauty because it didn’t make false promises of making someone white “overnight” and the cream also gives you a “pinkish glow.”

So the only differentiating factor for her to choose this “whitening” cream over others was that they didn’t falsely advertise the time it took to produce results. But implying that dark-skinned women needed to become “white” to find love was completely ok with her and was a part of her thoughtful and intelligent endorsement strategy of only choosing “brands that are premium” that she can associate/resonate with.

Hollywood Break and Changing her Stance to Fit the Market

Chopra then met Anjul Acharia, who was looking for an Indian star to launch in the American music industry. The drop-dead gorgeous Chopra could also dance and sing so it was probably a no-brainer to pick her as the Indian who could finally ace the crossover to western media. But of all the things she could sing about, she chose to sing about being “exotic, hotter than the tropics,” trying to cash in on the sexist and racist trope of labeling foreign women exotic, to treat them as objects and trophies.

Then in 2015, Chopra made her first American TV debut and found great success as the leading lady in the ABC show “Quantico” where she was being marketed as the ground-breaking brown lead of a prime time American TV show. After some backlash about her response denying that the show was feminist (a stand she adopted in India for popularity as Bollywood loved to bash feminism), she probably realized that it was uncool to bash feminism or brown skin now that she was trying to break into the American market where she was being positioned as the brown feminist female lead.

Priyanka Chopra
Photo Source: ScoopWhoop

Chopra then launched what seemed like an aggressive marketing campaign to become a brown, woke feminist in the media. The same woman who co-wrote the lyrics “I’m feeling so exotic/I’m hotter than the tropics” was now a proud feminist who couldn’t even stand the phrase “woman of color.” The same woman who aggressively endorsed colorism and played the “white” superior woman in India was now using the dark skin card to play the victim.

Priyanka Chopra
[Photo Source: Hindustan Times
Feminism is not a competition. So while it was heartening to see Chopra change her stances finally, it all felt a little staged and perfectly timed with her move to Hollywood as her opinions changed almost overnight.

Chopra’s Non-Apology About Endorsing Skin Lightening (2017)

Finally, in 2017, someone from Vogue caught her dodgy endorsement of skin lightening creams in their interview research and asked her about it. Chopra, fully familiar that berating dark skin would not fly in America, then responded with a non-apology saying, “Oh shit! What did I do?” and said that she did that ad when she was in her early twenties, implying that it was one innocent mistake when she was young and naive.

Why I Don’t buy Chopra’s Non-Apology

There are many reasons why I don’t buy her non-apology. First, out of all the celebrities promoting color discrimination, Chopra is the only repeat offender, endorsing multiple brands. As explained earlier, it was not one innocent slip up, but big multi-year endorsement deals with different brands spanning TV, print and online marketing spots for over a decade.

Second, when Chopra endorsed those ads, she wasn’t a naive, struggling starlet living under a rock, just believing the oppressive beauty standards being spoon-fed to her by the media, as she suggests. She was a successful, jet-setting globetrotter since her teenage years who had been exposed to beauty of all skin colors. She was privileged and rich enough to attend school in North America where she was introduced to a world where dark skin was not considered ugly. She also participated in the Miss World competition where she was introduced to beauty queens from all the countries around the world which included numerous women with dark skin. If she claims she didn’t know any better through all those years, was she secretly judging all the dark-skinned beauty queens as ugly and undeserving?

Chopra and her General Hypocrisy About Other Social Causes

If you have been following Chopra’s interviews long enough, you’ll know that she often changes ethics as she sees fit, siding with the person/company/cause that will amount to the most profit or fame.

Anti-racism and donning Asian face

As someone who vocally wants to take down racism and break all barriers, Chopra put on prosthetic single lids to look East Indian for her role as an Indian boxer Mary Kom in 2014, which is basically the derogatory Asian equivalent of blackface. Such moves can end careers in Hollywood, but the Indian media is more forgiving about racism and casteism, especially when it comes to powerful celebrities. Chopra got away with this, with only some small independent blogs calling her out on this racist move.

Priyanka Chopra
Photo Source:

Advocating pollution control and indulging in a fireworks show

Chopra also endorsed a campaign called BreatheFree for Cipla, which encouraged people to not burst any crackers during the Indian festival of Diwali to allow asthmatics like herself to breathe freely and help control the rising pollution levels in India. But just two months later, her wedding featured the most extravagant fireworks display, irking many eco-activists. North India has been battling severe pollution in recent years and the fireworks are neither a custom in Indian weddings nor a common feature in weddings planned by educated families. It was just a lavish display of wealth and power.

Advocating animal rights and using elephants as accessories

Chopra also advocates for animal rights but used elephants at her wedding as accessories. These elephants are abused in captivity and unlike in the case of using horses for the baraat, there is no Indian custom or ritual tied to it.

So in summary, Chopra twists her ethics to fit whatever story she wants to convey which makes it hard to trust her. She openly lied about the magnitude of her skin lightening endorsements and most importantly never really apologized for it.

Colorism: A Global Evil

Colorism is a worldwide problem that propagates the European beauty standard of light skin, enslaving people of color to an impossible dream of becoming “white.” This impossible dream of becoming a white person is a way to keep people perpetually unhappy with themselves and that is the key to profitability in the beauty industry. An impossible beauty standard keeps people in a loop of self-loathing. Self-loathing will make people more susceptible to buying beauty products that will supposedly help them reach the impossible dream. But the dream is truly impossible and can never be achieved, so they get stuck in that self-loathing cycle forever. In other words, they become lifelong customers. It is a never-ending trap.

Colorism quietly feeds racism and casteism but stays under the radar because it is more deep-seated and systemic. Colorism, as a word, doesn’t even pass spell check sometimes because no one is using it. But the skin lightening market is projected to triple to $31.2bn (£24bn) by 2024, according to a report released in June 2017 by the research firm Global Industry Analysts. In Nigeria, 77 percent of the country’s women use skin-lightening agents compared to 59 percent in Togo, and skin lightening creams are becoming a common staple in every woman’s skincare routine in most of Asia, too. So as this industry triples in size, it is high time we started thinking and talking about the evils of colorism.

Skin lightening creams use bleaching agents that cause cancer. Countries like Ghana have banned them for the health concerns associated with using these products. But in India, and in a lot of other countries, skin lightening is still an extremely profitable, thriving business. In 2014, the Advertising Standards Council of India banned adverts depicting people with darker skin as inferior, but the products are still being marketed as bringing a healthy glow, reducing dark spots etc. instead of direct alluding to dark skin as inferior. The psychological effects of these products run deeper and affect culture in a way that is hard to control with laws. People are still being brainwashed to believe that dark skin is inferior which encourages and normalizes discrimination for generations. To overthrow something of that magnitude and power, we need a revolution.

Why I Care so Much

As a deeply dark-skinned woman from India, the skin color discrimination endorsed by Bollywood celebrities has had a direct impact on my life. I was ridiculed and harassed about my dark skin every day—by classmates, relatives, and strangers on the street. Everybody was brainwashed and just believed in this discriminatory beauty standard that dark skin was ugly and worthless and dark-skinned women would never find jobs or love. Relatives would gift me fairness creams and ask me to bleach my skin, and people would proactively warn my parents that nobody would marry me.

When someone as powerful as Chopra, who was supposed to champion women’s causes as Miss World, endorses the message that having dark skin makes you worthless, it condones the discrimination that people like me had to battle all their lives. It takes away your fundamental human right to equality because it implies that you are inferior because of your color. People feel justified in ridiculing you and you accept discrimination as the price you have to pay for having “flawed” dark skin. You become a modern day slave, accepting your fate as the inferior mortal who doesn’t deserve any better.

I was depressed and suicidal all through my formative childhood and teenage years because I saw no way out of this oppression. Everyone kept reminding me that I wouldn’t find love or success if I didn’t change my dark skin, and my mind would keep looping the thought that my life was pointless. I spent every waking day, and every prayer wishing for death because that seemed to be the only way to escape a world where I was worthless because of my skin color. Luckily, the universe sent some of the kindest friends my way through college and I was fortunate enough to be able to work my way out of my depressive spirals and build a normal sense of self-worth. There might be others who might not be lucky enough to find support.

The fight against colorism has just started in India, and so celebrating the perpetrators like Chopra negates all the hard work that people are putting into fighting it. The Dark is Beautiful campaign started in 2009 by Kavitha Emmanuel and endorsed by actor-director Nandita Das has been doing grassroots work to dismantle colorism conducting workshops for school students to discourage skin color based discrimination. Actor Abhay Deol made a series of incriminating social media posts calling out all the actors who enabled racism by endorsing skin lightening products. Nidhi Sunil, a stunning, internationally published, dark-skinned Indian model, openly spoke about the discrimination she had to face as a dark-skinned model in Indian media. Indian culture magazines like Homegrown are showcasing personal stories of dark-skinned women who had to live through colorism to promote empathy and remove the stigma around dark skin.

Priyanka Chopra
[Photo Source: Emirates 24/7]
The list of Indian celebrities endorsing these products keeps growing. If celebrities don’t have to face repercussions for their discriminatory endorsements, the oppression will continue. Beauty companies will keep finding more powerful people to further their agendas and profit margins by enslaving people using racist beauty standards. Exalting perpetrators like Chopra as one of the world’s most influential people and as a UNICEF Goodwill ambassador, sends people like me a very strong message that our voices and our lives do not matter. That our suffering has no meaning and our bigoted perpetrators will keep winning. That powerful people can get away with asserting their own skin color as superior and then promote discrimination against an entire race of humans and win humanitarian awards in the bargain. This clearly needs to stop, and it cannot be stopped until this discrimination and its perpetrators start getting publicly called out.

My life was deemed so worthless by these oppressive beauty standards promoted by Chopra and her fellow racist colleagues, that I almost killed myself. My self-worth was so low that I was sorry for my existence, sorry for being visible and sorry that the world had to go through the misfortune of seeing my dark face. I almost didn’t live to tell this, so I cannot live in a world where anyone has to go through that ever again. There is nothing more I want than to put an end to this injustice. I cannot stay silent about this anymore because like Desmond Tutu said, “If you are neutral in situations of injustice, you have chosen the side of the oppressor.”

I see the world telling me to celebrate my bigoted oppressor Chopra as my hero, but I cannot respect someone who promoted discrimination against my race and my color for money. I respectfully and compassionately dissent. I hope Chopra can understand how her actions have promoted discrimination and negatively impacted the lives of millions of dark-skinned people, and I invite her to help me understand her ethics.

The opinions expressed by the guest writer/blogger and those providing comments are theirs alone and do not necessarily reflect the opinions of Brown Girl Magazine, Inc., or any employee thereof. Brown Girl Magazine is not responsible for the accuracy of any of the information supplied by the guest writer/bloggers. This work is the opinion of the blogger. It is not the intention of Brown Girl Magazine to malign any religion, ethnic group, club, organization, company, or individual. If you’d like to submit a guest post, please follow the guidelines we’ve set forth here
By Seema Hari

Seema Hari a software engineer fighting colorism, representing dark-skinned Indians in the modeling world to break the stigma around dark … Read more ›

South Asian Creators Claim Their Space at the Cannes Film Festival

Ever since we can recall, the Cannes Film Festival has been a merger of movies and glamour. On one side, there are hand-picked films — ready to premiere and make their mark in the world of entertainment — and on the other, audiences and paparazzi alike are served epic moments in fashion.

The festival, aimed to preview upcoming films from all over the world, invites a wide variety of guests that span the film fraternity, of course, but more recently, has opened its doors to many digital content creators, including renowned South Asian creatives.

With a more vast guest list comes a more recent debate: Cannes is a film festival and not a fashion showcase. Kickstarting the debate this year was none other than ace Bollywood director, Nandita Das, who in an Instagram post shared:

Sometimes people seem to forget that it is a festival of films and not of clothes!

In short, Das wants Cannes’ narrative to continue to focus on films.

[Read Related: Cannes Film Festival 2022: Red Carpet Representation at its Finest]

But of course, there’s been a paradigm shift in the guest list over the last few years; this shift has allowed talents from various industries — including lifestyle content creators, entrepreneurs, etc., who showcase their work in fashion and beauty like fine masterstrokes — to walk the carpet and represent their craft, making space for others in their industry.

Influential names like Dolly Singh, Kaushal, Diipa Buller-Khosla, and Shivani Bafna — all of whom made a raging impact on the red carpet this year — weigh in on the significance of representing South Asian artists/influencers on the red carpet, and how they feel they’ve been part of this paradigm shift at Cannes Film Festival.

Diipa Buller-Khosla

I believe that each step we take at events like Cannes sends a powerful message of diversity, cultural richness, and artistic excellence. Representation matters, and the presence of South Asian creators on the red carpet at Cannes helps broaden the narrative of beauty, talent, and creativity. It allows us to showcase our unique perspectives, narratives, and contributions, ultimately contributing to a more inclusive industry. By actively participating and making our presence felt, we help create more opportunities and spaces for South Asian creators, encouraging others to share their stories with the world.


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Since 2015, the first time I walked the red carpet, till this year I have always been invited by L’Oreal Paris, one of the main sponsors of the event. It has always been such an honor to be invited to the festival through the makeup brand that I have been using for almost two decades, and, before my social media career began. Personally, I feel a sense of acknowledgment from such a prestigious brand, and its head office teams that sponsor Cannes Film Festival, and value the work I have done and continue to do as a South Asian content creator within the beauty space. Makeup, hair, and beauty will always play a big role within the film industry and it’s something I have always created my content around which is why I am proud to attend.


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Dolly Singh

This is a proud moment not just for me but also [for] my peers and the entire content creator ecosystem given that we have reached such new global stages and presence. Of course, as you said, such film festivals, once considered as an exclusive hub for a congregation of the finest acting talents have, in the last few years, opened their arms to more people from the entertainment industry.

This is not just a sudden phenomenon with a burst of Indian creators at the festival this year but there is increased participation from non-film and non-South Asian celebrities across various spectrums from different sides of the world. Along with the many filmmakers, actors, producers, etc I also met some amazing influencers and entrepreneurs from other sides of the world. It’s amazing to represent India and celebrate and champion the advent of the digital ecosphere on such a prominent platform.

The confluence of actors and creators signified the amalgamation of traditional cinema and new-age digital influence, highlighting the transformative power of creative expression and how festivals like Cannes have become more forthcoming and progressive in their approach.

Cannes, like any other prominent festival, boasts of a red carpet that is synonymous with fashion and glitz, and I wanted to use this opportunity to represent all the amazing Indian fashion designers on the carpet besides, of course, attending the screenings. As someone who is just not an influencer but also an actress, I thoroughly enjoyed all the red-carpet screenings and meeting like-minded film talent from around the world at the event. At some point in the future, I would like to be attending Cannes for a film I’ve featured in.


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Shivani Bafna

Creators are often placed into boxes of where they belong and the rooms they can be a part of. Being on the red carpet dismantles the ideology that there’s a cap on how far we, as creators and as a South Asian community, can go and what we can achieve.

The Cannes Film Festival has always been viewed as the epitome of a glamorous event — everyone who attends looks like they’re living their best lives. I used the platform to share an authentic message of what the experience felt like for me. To represent all of us who doubt our potential, experience imposter syndrome, and are nervous to find their place, yet continue to push through to achieve their dreams!

As the first Indian American influencer to walk at Cannes, I hope I can inspire young women to confidently ask, ‘Why not me?’


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A post shared by Shivani Bafna (@shivani_bafna)

There’s no doubt that the Cannes Film Festival is centered around films, and continues to be a unique space for the global film fraternity to bring their art and showcase their aptitude. But, creators like Bafna, Singh, Buller-Khosla, and Kaushal — a special shoutout to Raja Kumari for being instrumental in paving the way as well — have their own set of responsibilities to fulfill upon their invitation to the prestigious event. Their will to represent their South Asian identities, celebrate their industries, and continue to hold space for their peers makes their presence at Cannes more than just clothes.

All images in the featured photo are from the influencers’ Instagram feeds.

By Sandeep Panesar

Sandeep Panesar is an editor, and freelance writer, based out of Toronto. She enjoys everything from the holiday season to … Read more ›

Ankush Bahuguna: “My Favorite Makeup Hack is to Underpaint”

If I DM my friends a bunch of videos on any given day, one of them is almost always an Ankush Bahuguna reel. When I first stumbled upon his content, I saw him as an actor and a comedian, lifting our mood up during the lockdown one video at a time. However, his day-to-day content is more than just that — Bahuguna is changing the landscape of the beauty industry by making (and holding) space for men who aspire to be makeup artists and who have a passion for all things beauty.

[Read Related: The Art of Cleaning Your Makeup Brushes]


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Content creator, makeup enthusiast, actor: Which title do you resonate with the most? And, why?

A creator is the word I’d resonate with the most — that’s what got me here — creating comedy, creating beauty content. Even as an actor, I’m very collaborative. I tend to weave nuances around a character and make it my own. I believe, no matter what you do, your work should be unique to you and that can only happen when you build it up yourself.

How did “Wing it with Ankush” come about?

Till three years ago, I used to work for a media house that had a whole team of stylists and MUAs working on every shoot. So when the world went into lockdown, I realized I would have to don all those hats myself. I used to [regularly] shoot videos with my mother and she didn’t know anything about makeup either. So I had to try my hand at it — I would do her makeup and we’d shoot videos together. Soon I realized how much I enjoyed learning a new skill from scratch. I used to paint as a kid, so makeup just somehow made sense. It felt like even though I had a whole lot to learn, it came naturally to me. I decided I would journal these experiments [on] a ‘secret’ page called Wing it With Ankush so that I can look back at it five years from now and see what I was up to [during] lockdown. I didn’t tell anyone about it. But people eventually discovered it and there was no looking back!

One word for gender stereotypes?

One word: Ingrained. It’s so deeply ingrained in us that we find it hard to just accept people the way they are.


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How is (or isn’t) India evolving in terms of stereotypes?

We are definitely evolving. It’s a slow process but there’s hope. There’s a long way to go and for starters, I wish people could give non-cis people as much respect, appreciation, and credit, as they give to cis people like me, especially in the beauty space.

Must-have makeup products for men?

Makeup ‘must-haves’ are very subjective across all genders. Some people can’t do without a full face of makeup, while others could care less. I feel nothing is a must-have. [D]on’t wear makeup because you feel you need to, wear it only if it makes you feel good. My must-haves would be a color corrector, concealer, and powder.

Favorite makeup hack ever:

My favorite makeup hack is to underpaint. Apply bronzer and blush before your foundation. It’s so much more natural looking.

Let’s talk about your career in entertainment. What does comedy mean to you?

Comedy is a defense mechanism for me. It’s also self-expression, to be honest. That’s how I go about my day — finding humor in mundane things. Comedy is how I see life.

Beauty Influencer Of The Year Male (Popular Choice) — Ankush Bahuguna! Congratulations! You left your audience with these words in your Instagram post: “There’s always been too much self-doubt and too little self-worth.” How does one overcome that feeling of self-doubt?

As someone who has grown up constantly feeling inadequate, it’s difficult for me to not give in to self-doubt, literally every day. But I guess the idea is to be as kind and forgiving to yourself as you are to others. If you’ve come this far, you must’ve done something right. Right?


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A post shared by Ankush Bahuguna (@ankushbahuguna)

Absolutely right!

We can’t deny that Ankush Bahuguna is going out of his way to put a smile on our faces with his day-to-day content — reels, photos, Insta stories, and more! All while paving a new path for himself and, like we mentioned before, holding space for those who aspire to be them one day. Ankush continues to push the envelope one makeup tutorial at a time, showing the modern world that it’s time to take men in makeup seriously because they’re here to stay!

The featured image is courtesy of Dream N Hustle Media.

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By Shezda Afrin

Shezda Afrin is an aspiring physician from Philadelphia, Pennsylvania. At the age of four, it was quite normal of her … Read more ›

17 Ayurvedic Beauty Brands on our Radar Right Now

Holistic beauty trends are more prevalent than ever — that makes ayurvedic beauty brands incredibly sought-after, as well. Do you find yourself asking what your beauty products are actually made of? A lot of us even resort to food products for a skincare routine such as honey for face wash.

The term “Ayurvedic Beauty” is getting more recognition outside the South Asian world as well.

Ayurvedic beauty is coined upon the term “Ayurveda,” which originated in Hindu culture as the basis of utilizing the five life forms — air, water, ether, fire, and earth — to heal the human body.

[Read Related: The Budget-Friendly Beauty Guide you Need This Spring Season]

Ayurvedic beauty brands focus on using herbs and natural ingredients to create their skincare range and consumers around the world are attracted to these natural products.

Scroll down to see some Ayurvedic beauty brands founded by South Asians.

Soma Ayurvedic

Is your skin feeling a little dry this winter? Nourishing your skin with body oil will lend it the right amount of moisture — Soma Ayurvedic’s jasmine body oil can do that trick! Shop the oil, and their full line of products, here.


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Sama Tea

If you’re familiar with author and podcast Host, Jay Shetty, then you may have heard of his tea line, Sama Tea. Herbal teas provide many natural benefits. Has it been a stressful week? Try their lavender rose chamomile tea for some TLC. Check them out here.


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Sahajan Skincare

Know the Netflix show “Ginny & Georgia?” Loved the actress’ fresh-looking skin? Sahajan Skincare is behind that glow! They’re a must-try, featured in both Vogue and Elle India. See their full range of products here.


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Shaz and Kiks

This unique company showcases its brand with an emphasis on ‘holistic.’ Whether it’s bad hair days or excessive shedding, not only do Shaz and Kiks provide the products to help but also break down the science behind the problem. Go on your very own shopping spree by clicking here!


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Looking for accessible ayurvedic beauty products? Look no further! Ranavat is now in Sephora. With a beauty line that covers both hair and skin, there’s something here for everyone. See for yourself here.


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UMM Skincare

UMM Skincare is known for its brown sugar body scrub, made with natural ingredients, and Bakuchi oil known to improve signs of aging and hyperpigmentation. Try it for yourself by shopping here!


Give your skin the best by adding ZAILA to your daily skincare routine! Click here and start shopping!


This brand is all plant-powered, and we’re here for it — you should be too! Check out their full range of products here.

Inde Wild

Are you looking for brown skin-friendly sunscreen filled with nutrients? Look no further. Inde Wild has its very own SPF 50, with natural substances such as liquorice extract and cica, and it’s a mineral SPF suitable for all skin types. See what the brand is all about and shop it here.


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Mango People

I’m always in the market for brown girl-friendly lipsticks, and ones that are made of natural ingredients are a huge plus. Mango People does just this with their unique lipstick colors that suit all brown skin tones. Try them out here!

Kama Ayurveda

Need to swap out your shampoo for something better? Try Kama Ayurveda’s Ayurvedic Hair cleaner, infused with a variety of herbs and pulses with key ingredients like vetiver, tulsi, rose, moong beans, and shikakai. They have a variety of products to choose from so start with your hair and keep shopping for more here!


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Forest Essentials

According to Forest Essentials, night time is the best time for hydration. Check out their night cream, filled with nutrients to enrich your skin. You can shop their wide variety of products here.


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Koppen Ayurveda

A brand made for modern living, their essentials are all worth a shot! Start shopping here!


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Looking for a new face mask to try? AAVRANI has a variety of face masks and explains in detail when you should apply the mask during the week depending on your skin type. Take a look here!


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Plant-based skincare, anyone? Delhicious has got everyone covered, so click here and fill your baskets!


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Pratima Skincare

Just getting into skincare and don’t know where to start? PRATIMA skincare has starter sets, with basics, that every woman can use such as vitamin C serum, essential oils, and collagen creams. Grab yours now by shopping here!


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Fable & Mane

Struggling with hair care recently? Fable & Mane includes various hair oils in their collection that help grow and nourish your hair. Not only that, they have a scalp detox line as well — definitely worth checking out. See their full range of products here.


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In a world that’s becoming more conscious of holistic living, embracing Ayurvedic beauty in your day-to-day is a step in the right direction, and these brands are here to help you get started.

By Hrishika Muthukrishnan

Raised in North Carolina, Hrishika Muthukrishnan spent 18 years thinking there wasn’t much to the suburbs before she discovered how … Read more ›