Deepika Padukone and the ‘Chhapaak’ TikTok Video: how Social Media and Film Promotion Shouldn’t Mix

Bollywood actress Deepika Padukone is receiving heavy backlash for a recent video she made on TikTok with makeup artist Faby. In the video, Deepika asks Faby to recreate three of her favourite looks from her films, the last being Malti, an acid attack survivor, from the movie “Chhapaak.” Soon after the release of this video, it went viral as watchers critiqued it for being wildly insensitive, dismissing the trauma of an acid attack victim into a “look” for a makeup challenge. Many viewers pointed out on twitter that the scars, internal and external, of an acid attack victim, are forever and not removable like a makeup look.

Of course, special effects makeup is a legitimate form of makeup and there can be tutorials on this type of makeup, it’s often seen for Halloween makeup looks. However, this video did not focus on special effects makeup and, perhaps the most pressing issue is that “Chhapaak” is based on the true story of Laxmi Agarwal, a survivor of an acid attack. This makes this video even more disturbing. The makeup artist isn’t simply instructing the viewers how to create scars on skin as special effects makeup. Actually, she isn’t even recreating the look of a character who experiences an acid attack. In reality, she is recreating the “look” of a real person (who experienced real-life trauma) on whom that character was based. It baffles me that she could act out this woman’s pain and presumably understand her trauma on a personal level, while simultaneously thinking you can treat their trauma as a makeup look.

The most troubling part of the TikTok video to me was the fact that she called this one of her “favourite makeup looks.” As I watched the video I became more and more confused by what that notion meant. Perhaps she meant it in the sense that the look required a lot of makeup talent. Defenders of the actress said she was trying to include acid attack victims in makeup tutorials. Most likely, the look stands out to her because it wasn’t a makeup look she’s used to wearing for her movies. But isn’t that the point? Deepika doesn’t live the life of an acid attack victim; she could play this character, do her job, take off the makeup at the end of the day and go home.

[Read Related: Brown Girl Reacts: ‘Chhapaak’ is Disturbing, Emotional, Well-Directed & Important]

While watching the TikTok video, I also thought, “What if the look wasn’t created well? What would she say? My face doesn’t look like it was burned by acid. You’re not very good at recreating the worst horror my character (and the real-life inspiration for the character) has witnessed in their life. Oh well haha, let’s take it off now?”

If I were Deepika Padukone, I would take this as a learning opportunity to understand and become more sensitive to the issues for which she claims to feel compassion. This tweet from @krownnist describes it best:

By Shivani Persad

Shivani Persad is a full-time model, writer and labour activist. Her interests include intersectional feminism, Indo-Caribbean diaspora and politics. In … Read more ›

‘The Queen Of My Dreams’: A Heartening Montage of the Complexities That Make up a Mother-Daughter Relationship

The Queen of My Dreams
Image Courtesy: TIFF

There’s often an element of dysfunctionality that exists within South Asian families. Especially immigrant families, who are carrying with them the burden of intergenerational trauma, shame and guilt; holding onto the last straw of cultural traditions that they have forever known to be the convention, in order to avoid the obliteration of these said values to “Western” ideologies. But what the older generation tends to forget is that they, too, may have been the rebels of their time; misplaced, misfits for the standards of their predecessors. They, too, with their big, ‘American’ dreams (Canadian, in this case) quite possibly left their elders grappling with the loss of their legacy to the unknown. Fawzia Mirza’s “The Queen of My Dreams,” which premiered at the 48th annual Toronto International Film Festival, probes into this disparity, drawing on the complexities of a strained mother-daughter relationship in what is an endearing and emotional tale of loss, love, and nostalgia. 

[Read Related: ‘Thank You For Coming’ Unapologetically Begs the Answer to a Very Important Question]

Azra (Amrit Kaur) — a Muslim Canadian teenager — is met with the sudden news of her father’s untimely demise. Her father (Hamza Haq) was the only mediator and one of the two shared loves (the other being the ’60s iconic Bollywood song, “Mere Sapnon Ki Rani”) between Azra and her devout mother, Mariam (Nimra Bucha), who rarely see eye-to-eye otherwise. A grieving Azra hops on a plane to Pakistan to attend her father’s funeral and from here on, through fragmented images, viewers are taken on a dramatic yet poignant journey across generations, cultures, and continents, all contrasting each other, but very much in tandem in the telling of the story. 

For those who’ve seen Bucha’s talent unfold on Pakistani television can probably vouch for her versatility as an actor. She may have “not fit into the industry” that loves itself a damsel in distress, but seldom has she failed to prove her acting prowess. She is now living this title of a ‘Rising International Star’ to watch out for and deservingly so. She adds a welcome eccentricity and flamboyance to the role of an aspirational, immigrant wife trying to add to the household income by selling Tupperware to white folks. And, at the same time, lends this relatable humanism, fragility, and desperation to her character of an immigrant mother reconnecting with her faith at the sight of losing control over her life and her daughter’s. She allows viewers to recognize what her character cannot see in herself. 

Bucha is matched, if not completely outshone, by Kaur, who seamlessly switches between the roles of an adventurous and ambitious young Mariam and a grieving Azra. The latter is frustrated with the cultural and religious norms set out to restrict women around her; she’s also a queer Muslim teen struggling to gain her mother’s acceptance after she abandoned their once-thriving bond at the time of her coming-of-age awakening. Kaur portrays the many layers of her character with sheer nuance, depth, and sincerity. Her dexterity as an actor is evident in how tightly she grips onto the idiosyncracies of each character as if it’s not the same, but two different individuals enacting them. 

The Queen of My Dreams
Film Still Courtesy: Organic PR

 

It is delightful to see Gul-e-Rana play something other than a loud, overbearing, or vengeful matriarch, while still very much being in the same category. The particular scene where Rana whispers to her daughter Mariam on her wedding stage, commending her for truly being the great actor she hopes to become by hiding her groom’s plans of migration all the while, almost makes you sympathize with her character. Unfortunately, there isn’t much to do for the talented Haq who plays the father and the husband, but he sure exudes the perfect charm of a romantic Bollywood hero if he ever chooses to pursue that path. 

[Read Related: Joyland: A Film Rising Above Unacceptability With a Story of Acceptance]

Mirza weaves and explores a multitude of challenging social issues such as immigration, identity, and sexuality around the intricacies of an intense mother-daughter relationship, without leaving any loose threads. What you are left with is the possibility of Mariam and Azra showing each other some grace, having dived into their past that boils down to the fact that even though they stand at odds with each other — estranged and unforgiving — they have more in common than they’d admit. Queer or not, “The Queen of My Dreams” will offer some relatability to every immigrant mother and her multi-hyphenated daughter. It is like gazing at a self-portrait that persuades you to reflect on the past and its impact on your present and to rethink the trajectory of your future. It also reminds you that all battles — be they of epic proportions or marked by petty grievances — should and must come to an end because life is just too short.

By Nida Hasan

Managing Editor at Brown Girl Magazine, Nida has worked and written for several publications in a journalism career spanning almost … Read more ›

Anita Verma-Lallian Launches Arizona’s First South Asian-owned Film Production and Entertainment Company

Anita Verma-Lallian

Indian-American commercial real estate and land consultant Anita Verma-Lallian launched Camelback Productions at an event held in Paradise Valley, Arizona, Jan. 7. Billed as the state’s first women-and South Asian-owned film production and entertainment company, it will focus on South Asian representation and storytelling, according to a press statement issued by Verma-Lallian. The announcement follows “Arizona Governor Doug Ducey’s $125 million film tax credit for film and TV production that was introduced in July 2022, “ the statement added.

The Jan. 7 private launch party and meet and greet introduced investors and supporters to what’s ahead for Camelback Productions.

Noting the “major push to see minority groups represented in the media over the past few years,” Verma-Lallian said she wants to see more South Asians represented. “I want my children to see themselves when they watch TV. I want my daughter’s dream to become an actress to become a reality. Skin color shouldn’t be a barrier to that.”

The event opened with remarks from Phoenix Mayor Kate Gallego, who has served as the city’s 62nd mayor since 2019. She welcomes the company to “the greater Phoenix community.” She expressed confidence that “the team will attract some of the country’s top talent to the Valley.”

Guests at the event included actor and comedian Lilly Singh, actor Nik Dodani, Aparna of Netflix’s “Indian Matchmaking,” Bali Chainani and Anisha Ramakrishna of Bravo’s “Family Karma” fame, and Paramount+ executive P. Sean Gupta, to name a few.

 

View this post on Instagram

 

A post shared by Anita Lallian (@anitavermalallian)

The company is Verma-Lallian’s first venture into the film industry. She is known for providing full concierge services for land seekers and developers of all types of sites and assists investors in discovering viable properties in the Phoenix area through her company, Arizona Land Consulting, the statement added.

Named in honor of the iconic Camelback Mountain in the Valley, Verma-Lallian says she wants her production company to have the same indestructible foundation. Camelback Productions plans to begin its first project later this summer.

On the Road to the Oscars: M.M. Keeravani and Chandrabose’s ‘Naatu Naatu’ Redefines the World’s View of Indian Music

Naatu Naatu

“Naatu Naatu” is one of the most memorable sequences from S.S. Rajamouli’s epic action-drama “RRR,” and has assisted the Telugu-language blockbuster in becoming one of the highest-grossing films at the worldwide box office. With music by M.M. Keeravani and lyrics by Chandrabose, “Naatu Naatu” is a celebration of regional music, dance, national identity, and male friendship.

[Read Related: Redefining Sonic and Safety Standards in the Music Industry: The New Diaspora Music Experience]

But long before the song began collecting its accolades, its infectious tune and fast-step dance, performed vigorously by N.T. Rama Rao Jr. and Ram Charan, became a viral sensation outside of the film. It’s now the first song in a movie from India to be nominated for an Oscar and also to have won a Golden Globe. 

When asked about the song’s ripple effect across the world, Keervani remarked,

For us — the musicians and artists — social media is very powerful, because of the internet and reachability. Nowadays, globally, anything that is different by nature, anything that is innovative, a little innovative, will catch instant attention.

It all started with a TikTok dance challenge where thousands of fans mimicked the dizzying hook step, choreographed by Prem Rakshith, garnering hundreds of millions of views, and making the song a bonafide global phenomenon. Today, the official YouTube video has well over 123 million views.

While the science behind why certain songs have a higher virality is widely debated, Keeravani attributes a large part to the song’s instant connection with the masses to its unusual 6/8 time signature, taken from carnatic music — which he believes is “inherently encoded in the human body.”  

For non musicians, he vocally percusses the rhythm, “thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha.” 

[This beat] will give you instant energy. Like suppose, you’re going low on sugar. So there are things like instant energy boosters; like you consume some aerated drink or a cup of coffee with sugar. And instantly your energy is boosted. So six, eight will give you an instant feeling to get up, create some steps and dance. There is a swing in the beat. So you will react to that beat — involuntarily you will react.

Before Keeravani wrote the music for “Naatu Naatu,” Chandrabose was given the challenging task to pen the lyrics to this rhythm. Continuing a long-standing collaboration that began 29 years ago, Chandrabose has co-written over 400 songs with Keeravani, including this iconic title track — his only co-write on “RRR.” 

 

View this post on Instagram

 

A post shared by RRR Movie (@rrrmovie)

Regionality played a significant role in the composition.

Ram comes from Andhra and Bheem comes from Telangana. Both dialects are different; the slang is different. So, there is a challenge to write both slangs in one song. Everybody should understand those words. That is the challenge.

Chandrabose explained how he needed to appropriately incorporate the various dialects from the regions the primary characters were from, and reflect colloquialisms from 100 years ago, when the film’s story takes place, that is also recognizable to present-day listeners.

In [the lyric] ‘Yerrajonna rottelona mirapathokku kalipinattu’ (which translates roughly to “like eating a jowar roti with a chili” in English), ‘thokku’ means pickly, like mango pickle. In Andhra, it is known as ‘pachadi’ and in Telangana, it is known as ‘thokku.’ So, everyone can relate and connect [to] that word. And since ‘thokku’ belongs to Telangana, that line is sung by Bheem.

The original Telugu version of “Naatu Naatu” was also dubbed and released across a variety regional Indian languages, including, “Naacho Naacho” in Hindi, “Naattu Koothu” in Tamil, “Halli Naatu” in Kannada, and “Karinthol” in Malayalam, and has collectively been streamed over 92 million times on Spotify.

Chandrabose remarks that he envisioned the lyrics to 90 percent of the song in half a day, but it took about 19 more months to finalize the song in its entirety. This was in great part due to the time spent on researching the dialects and finalizing each word to the overall ethos of the song. Rajamouli had given strict direction that the song should authentically be about one’s nature, their culture and countryside, and be universally respectful.

 

View this post on Instagram

 

A post shared by RRR Movie (@rrrmovie)

When asked about how they scaled this process across the other five language releases, Keeravani recalled that they had to prioritize lip sync.

Since it’s a dance number, there is a combination of close shots and long shots. So the long shots are spared, but in the close shots, they need to be as close to the Telugu lyric, I mean, lip wise.

He added that the writing team had to make some concessions,

There will be a certain amount of compromise in the meaning of the lyric. But that is inevitable. As long as the song is conveying its main essence, it has no problem.

Culturally, India has a rich history of celebrating songwriters, composers, and music directors in cinema. However, this recognition does not always translate to credit and compensation. For example, “Naatu Naatu” was extraordinarily successful on TikTok, but TikTok isn’t available in India, creating complex monetization adversities. It’s especially important to understand that India’s non-bollywood and independent music market has a nascent publishing infrastructure and is traditionally known to have a work-for-hire payment model where song contributors are not offered royalties. 

Speaking optimistically to changing times, Chandrabose shared,

I’m getting royalty from past 12 years (from performing rights societies IPRS in India and PRS in the U.K.).

He explained that, especially with viral songs, some songwriters and composers have only limited careers in the “limelight,” but “after 10 to 15 years, they cannot get more work and they cannot get money.” He speaks to songwriting royalties as a key to retirement for the next generation of song makers.

So, at that time they will receive these IPRS royalties as their pension to meet their needs. They will get these amounts in their old age that will help them a lot.

Upon concluding our chat with Chandrabose and Keeravani, we marveled at the amount of progress that has happened for independent and non-hindi language music communities around the world. The virality of “Naatu Naatu” is a testament to the musical prowess out of South Asia, but also challenges the Western notion that Indian music is narrowly defined by belonging in the catchall ‘world music’ category, or the sounds of the sitar and tabla, or a lightbulb-twisting Bhangra club-hit wonder, or, if nothing else, then Bollywood — all in large part exclusively North Indian. Unfortunately, this distinctly important nuance still plagues Western media and major music institutions. 

 

View this post on Instagram

 

A post shared by RRR Movie (@rrrmovie)

Recently during a Songwriters Hall of Fame conversation with Oscar-nominated songwriters, Paul Williams incorrectly introduced “Naatu Naatu,” as “the first Hindi-language song ever nominated for an Oscar,” which is spliced with not one, but two errors — not only misidentifying the language but ignoring A.R. Rahman’s “Jai Ho!,” a Hindi song which was nominated and won in 2009 for the same category. As South Asian artists around the world begin to traverse into global markets, we hope to see more Western entities taking the time to research, hire South Asian contributors, and execute due diligence to minimize inaccuracies and cultural erasure.

[Read Related: India’s Premier Composer and Musical Genius, A.R. Rahman Performs Live in Newark]

Looking ahead to the 95th Oscars on March 12, 2023, we can rejoice that “Naatu Naatu” is confirmed to be performed live by the original singers Rahul Sipligunj and Kaala Bhairava at Academy Awards ceremony. The Best Original Song nomination is up against “Applause” from “Tell It Like a Woman;” “Hold My Hand” from “Top Gun: Maverick:” “Lift Me Up” from “Black Panther: Wakanda Forever;” and “This Is A Life” from “Everything Everywhere All at Once.”

“RRR” is streaming on Netflix and Zee5. On March 3 it will be re-released in over 200 US theaters as part of ‘The RRR Fan CelebRRRation’. Check your local cinema guides for one-off theatrical screenings.

By Rhea Ghosh

Rhea has been helping music creators cross-culturally develop their narratives for over a decade, and is especially passionate about advancing … Read more ›