It’s only right we continue celebrating Mother’s Day 365 days of the year, right? In that case, be sure to share this heartwarming Tanishq ad with your mom, grandma and aunt.
When was the last time a jewelry ad made you tear up, even choke up a bit? Deepika Padukone’s ad has the power to do all that and more.
As one of the newest brand ambassadors for the trusted and loved Indian jewelry brand, she’s starred in a special Mother’s Day ad with her real life mother, Ujjala Padukone.
“It is an incredible honour for me,” Deepika Padukone said. “My relationship with Tanishq goes back many years to when I used to visit the Tanishq store in Bangalore with my family. I am happy to say that by shopping there over the years we have celebrated a great relationship and now with this association, it is truly a marriage! I am looking forward to an amazing few years ahead with a brand I love.”
The video, now viewed more than 120,000 times on YouTube, is too sweet to miss! (But, be sure to have a tissue handy before clicking play.) And, don’t say we didn’t warn you!
To overcome global challenges, collective investments and groundwork are fundamental in advancing an equitable future across diverse communities. Sustainable development — a development that promotes growth through social, economic and environmental progress without compromising natural resources — is essential for human survival. At the young age of 21, Nirmala Ramprasad founded Green Dupatta, a sustainable development charity organization, and advocated for its importance through multiple pageant ambassadorships. As a philanthropic representative for the Indo Caribbean diaspora, her work showcases how individuals of any age have the ability to be changemakers for social advancement in areas such as environmental and agricultural protection and education.
In conversation with Ramprasad, the following answers have been edited for clarity and concision.
Growing up, did you resonate with your Indo Caribbean heritage? What ideals do you most connect with and want to pass on in creating positive change?
As a mixed-race person who grew up primarily within the Indo Caribbean community, I have always felt deeply connected to my culture and heritage. As a child I was fully immersed in all things Guyanese (I refused to wear anything but a lehenga to every school picture day). From a young age I was exposed to, and learned about, our music, food, political climate, history of indentureship and the importance of our cultural connection to India.
In regards to my nonprofit work, one of the most important lessons I take from my Indo Caribbean culture is the significance of ancestral knowledge and practices. One of the main tenets of my nonprofit work is sustainability and I have found that the most effective and practical sustainability practices can be found when we look back at the way our ancestors treated the land they lived on.
Although we are all changemakers in some way, I always advocate for community involvement in not only development, but also sustainability practices.
Can you describe what Green Dupatta is?
Green Dupatta is a sustainable development non-profit that I started when I was 21 and have since completed projects in Canada, Guyana, India and Trinidad. I work directly with project participants to co-create community-based spaces and programs that increase environmental awareness, food, water security and access to quality education through sustainable development models.
While most of Green Dupatta’s fundraising efforts take place in Canada, community projects are mainly done in Guyana and India.
In 2020, Ramprasad traveled to Guyana to work with locals in the town of Leonora. Together they replaced leaking zinc roofs, restored plumbing to old drains, re-poured concrete exteriors and repaved and repainted buildings to be used for yoga and meditation classes, affordable daycare and community gardens. To ensure donations are maximized, local contractors are always utilized. Green Dupatta aims to repair and reuse as many materials as possible. It does not dictate what the spaces should be used for, instead assists the community in having the agency select programming that benefits residents.
Across India, Ramprasad detailed Green Dupatta’s completion of seven projects in seven weeks in an eight-part YouTube docuseries. With partnership from JDS Public School in Varanasi, Green Dupatta constructed two sports facilities for student health, engaged in community outreach awareness campaigns on women’s empowerment and environmental conservation, aided in scholarship opportunities for students, helped create a community garden and provided the school with a system to harvest and irrigate water.
After this, they traveled to Devdaspur, a village with no clean water, to install a well with a shower enclosure, a water purification system and reservation tank, and a fenced enclosure food plantation. With their new ability to easily access clean water, people in Devdaspur showed an increase in social, economic and health outcomes. The community now had the resources to lower the percentage of water and hygiene-related illnesses, increase food and water independence, increase school attendance for children and increase productivity for adults, seeking work, without having to take time to filter or find clean water for their families.
Through successful sustainable development projects, resources are conserved and enhanced to empower communities to meet their needs, irrespective of their size or location. Like many sustainable development nonprofits, Green Dupatta’s international service delivery was significantly impacted by COVID-19 due to limitations with travel and in-person fundraising.
As a result, Ramprasad turned to her career as a special education teacher and utilized her knowledge to focus on a project that would directly help Toronto’s families and their schoolchildren.
Created as an emergency response to COVID-19 school shutdowns, Green Dupatta’s ‘Furnishing Minds’ project, “is based on a circular economy model in which slightly-used educational resources are redistributed to families in need.”
Since the program began in 2020, more than 1400 pounds of educational resources and curriculum-based materials have been redistributed within the Greater Toronto Area. Its success led to the project being formalized annually. Green Dupatta currently showcases free online guides to the Ontario curriculum, by grade level, for families looking for strategies to help their children’s academic growth and achievement.
Is Green Dupatta currently looking for more educators? How can people get involved?
I am always looking to expand my team! We are really lucky to have dedicated volunteers from a variety of different sectors and backgrounds. Nonprofit organizations can always use all the help they can get — we have general volunteers, event volunteers and sub-committee program volunteers. Anyone looking to get involved can directly message us on Instagram or our website.
What is your vision for Green Dupatta in the next five years?
In addition to co-creating new community projects and programs, I hope to continuously expand current Green Dupatta projects. With a larger team and additional funding, I would like to strengthen and scale our Furnishing Minds program, as well as increase our international presence, to fill needs and advocate for these communities. In order to build organizational capacity we are always looking to partner with like-minded individuals, businesses and other nonprofit organizations. In the past we were lucky to work with supportive organizations that provided valuable services, resources and expertise.
Outside of Green Dupatta and teaching, Ramprasad has a history of competing in pageants that reflect both her Indo Caribbean heritage and passion for service. She won the Miss West Indian Canadian pageant in 2015 and subsequently became the first Canadian representative at the Divali Nagar Queen Pageant in Trinidad and Tobago where she was awarded second runner-up. In 2020, she was invited to compete as Guyana’s representative in the Miss Face of Humanity Ambassador Search, an international event that showcases female changemakers from around the world. Ramprasad believes that competing in pageants offered, “a platform to educate others about my organization, and the importance of sustainable development as well as an opportunity to showcase myself as an individual capable and dedicated to carrying this torch.”
How was it representing Guyana on a global stage at the 2020 Miss Face of Humanity? What platform did you run on, and what message do you have for the next generation of Indo Caribbeans?
The Miss Face of Humanity competition was a unique experience for me as I was given the opportunity to represent both Guyana and the Green Dupatta Charitable Organization. I explored their intersection and looked at how my homeland and culture has impacted both my core values and philanthropic work.
Being part of a diasporic community is a uniquely beautiful, but also quite complex, place to be. All of our experiences are vastly different — some people feel deeply connected to their communities and some feel very far removed. Although there are many struggles that come from being once, or twice-removed, people are facing much different struggles in the places our ancestors called home.
My advice to the next generation of Indo Caribbeans is to remember that a diasporic community is very different from a local one. Although some of us may feel very connected to our communities and cultures as they are practiced abroad, we should make space to amplify the voices of our motherlands and remember to give back to places that have given us so much.
Ramprasad says juggling work and leading a nonprofit can be deeply taxing; often fielding criticism and making personal sacrifices. Nonetheless, she loves what she does and is eager to implement sustainable development practices around the world. Through these projects, communities are equipped with the techniques, tools and knowledge to uplift themselves. Ramprasad is forever grateful that she was drawn to a life of service and believes that it is of utmost importance to actively collaborate with communities in order to preserve the environment and improve the access to quality education.
To learn more about Green Dupatta, visit their website. You can follow Nirmala’s journey on Instagram @nrampsy.
In an age where algorithms dictate viewership, Nancy Jay uses her love of dance to propel herself onto TikTok’s “for you” pages. Jay is an Indo Guyanese, Bronx native who began dancing at the age of three. As an influencer and content creator, she amassed a social media following of more than 500,000. Versed in many styles of dancing including Caribbean, Bollywood, urban and Latin, Jay can be spotted in soca music videos such as Linky First’s “Rock and Come in” and “Jeune Femme,” Adrian Dutchin’s “Roll” and by soca king Machel Montano’s “Mami Lo Tiene.”
Many content creators are typecast into the niche but Jay has defied this norm and proclaims she is more than just a dancer.
“I dance, travel, post lifestyle and beauty content. I’m an Indo Caribbean woman who enjoys being myself and promoting my culture. I like showing viewers it is okay to be who they are and embrace what they look like, despite what they see on social media. I did not plan on being a TikToker. As I started posting videos, the love and support I received from viewers was amazing. I have never experienced anything like that before on Instagram, where I started my content journey,” Jay said.
In conversation with Jay, the following answers have been condensed for concision and clarity.
Why is it important for you to create content related to your Indo Caribbean roots?
Growing up, I never felt represented as an Indo Caribbean on television, in movies, social media or anywhere else. My goal as a content creator is to promote the Indo Caribbean culture through my content and be the representation the Indo Caribbean community needs.
Are there unspoken rules about being a content creator or an Indo Caribbean woman on the platform?
Being an Indo Caribbean woman on TikTok can be challenging when you are trying to find your identity and do not feel represented.
Jay explains her frustration with the lack of Caribbean representation and acknowledgment from platforms, as well as her goals as a content creator in this video.
Do you ever experience a block, similar to writer’s block, when it comes to creating content? How do you overcome that?
I have yet to experience a block. However, I do have days where I want to take a break and just relax instead of filming. As a content creator, it is important to take breaks and schedule days to just relax because being a full-time content creator is a 24/7 business. It can be draining and you may lose your sense of reality when you have the mindset that everything is content. I enjoy taking a day or half a day to cook, watch TV or go shopping with my partner without the worry of filming any of it.
How has your social media presence changed your daily life?
When I am in public, supporters approach me to express their love for my content and sometimes ask for a selfie. When I find people staring at me in public now, it’s most likely because they recognize me from social media and not because I look funny.
In May of 2021, I used my platform to reach out to brands and ask for their support in a project I named ‘Nancy Jay Gives Back.’ I put together care packages, using products donated by brands, and drove around the Bronx sharing them with people experiencing homelessness or those in need. Seeing the happiness on their faces upon receiving these bags was priceless. Additionally, I spread some extra joy through dance. I remember one lady telling me she’d never been to a club or party so I told her I’ve brought the party to her and we danced to her favorite genre of music right there on the street.
Jay plans on continuing this project as her social media presence has grown.
How has your family reacted to your social presence?
My family has always been supportive of my talents and the path I have chosen. My first public dance performance was at the age of 12. I performed a fusion of Bollywood and chutney music at middle school events. When I got to high school, I participated in our talent show to a fusion of Bollywood, chutney, soca and top 40. I won the talent show three or four times. I also performed for fundraisers organized by mandirs in Queens, the Bronx, weddings, sweet sixteens and other social events.
My family always came out to support me. They love seeing my content and always encourage me to film and create. My mom in particular tells everyone about my TikTok videos.
While enrolled at John Jay College, Jay founded the first West Indian student organization called “West Indies Massive.” She captained the dance team, taught dance classes and won the talent show multiple times while pursuing her Bachelor of Science degree in criminal justice with a minor in law and police studies.
Any advice for creators who may not have the support of family?
Do not let this discourage you. If content creation is something you truly want to do, stay consistent and eventually your family will support you for doing what you love. Social media is still new to some and the idea of it being someone’s career or business is new as well. I say be patient. Also, talk to them about your social media goals, as perhaps they do not understand the full picture.
What is your dream partnership and why?
My dream partnership would involve acting. I’ve always wanted to be an actress, preferably a Bollywood actress because I know I would kill those dance numbers (haha!). Also, I would love to partner with Sandals Resorts and bring that Caribbean flavor they should be promoting.
Jay has collaborated with major brands like Samsung Mobile, Norwegian Cruise Line, AC Hotels, Disney Music Group, and Dunkin which is paramount for the Indo Caribbean community.
“I am the first Indo Caribbean woman to work with Norwegian Cruise Line as a content creator. Cruise travel is a huge part of my content journey. I love cruising and creating unique experiences and content. While cruising, I connected with the crew while most people typically do not. I treat everyone with respect,” Jay said
“I started a fun series called ‘Cruise Dances with the Crew’ back in August of 2021. There’s a playlist on TikTok with all of the fun dances. Prior to my first video, I had not seen anyone dancing on cruise ships with the crew. I guess you could say I started that trend.”
Nancy intertwined this partnership with her content and further put herself on the map.
Another pivotal partnership for Jay occurred in March 2021 when Dunkin chose her as one of 10 from a nationwide competition to feature her signature drink on the local menu.
How has content creation changed in the past two years?
Within the past two years, my content and style has grown tremendously. My gear list has also grown tremendously. I’ve been a content creator full time for a little over a year now. I have had more time to focus on the presentation and editing of my content.
What else do you want your viewers to not know about you or your work?
I stay true to who I am. Supporters who I’ve met in person can attest that I am the same, in-person and online. I like to keep things relatable, fun and authentic. I am working with a lot of big brands. I try to incorporate dance in all my content to capture my passion, diversity and culture.
I started teaching Caribbean Dance Fitness classes and private dance lessons officially in 2016. Since Covid, I moved everything online. Not only have I helped many learn how to dance but I have also helped build their confidence through dance and expression.
Lastly, I love traveling and encouraging others to live their best life.
Jay is more than a dancer; she is unapologetically herself. She maximizes opportunities and is building a brand that highlights her Indo Caribbean roots – a culture often not highlighted in mainstream media.
January 16, 2023January 16, 2023 6min readBy Sejal Sehmi
I was a mere 14-year old on the fateful night of 22 April 1993. The night that witnessed black teenager Stephen Lawrence brutally murdered in a racially motivated attack as he waited for a bus. The night that cemented my fear, that the colour of my skin does matter. The same night that confirmed my indifference as a British Asian in the United Kingdom — were we really united? Fast forward to May 25 2020, the murder of African-American George Floyd by a white policeman was the turning point for British Asian author and my lovely friend, Shweta Aggarwal to finally break her silence and narrate her story of colourism, in her new book, “The Black Rose.”
Aggarwal’s gripping memoir emits so many emotions; that of an awakening, a voice that has been suppressed for years, filled with anger, mistrust and guilt. But most importantly, “The Black Rose” successfully disrupts the narrative that consistently allows society to box someone as indifferent based on a visibility factor. For Shweta, this factor was the colour of her skin. The injustices she consistently endured via some family members and fellow South Asian peers throughout her life, was as a result of her skin tone failing to qualify as ‘acceptable’, or as she often quotes in her book, not ranking high enough on the ‘fairometer.’ Whether she was in India, Japan or London, the scale was never too far behind.
Within the first chapter, she recalls as a child in India, the distinct lack of subtlety displayed by certain family members through direct taunts of her duskier appearance in comparison to her parents. She realised that she wasn’t in complete isolation from this prejudice, as her maternal aunt and uncle were also harshly nicknamed on the basis of their skin colour — Kaali (black) and Savla (wheatish). Aggarwal was left mortified by what many South Asians sadly still continue to casually exercise. Echoing similar incidents within my social proximity, it’s infuriating witnessing the recipients of such remarks surrender to laughing at themselves too.
Except it isn’t funny. Born into a culture where conversations on religion, caste and hierarchy in India are still so prominent, the comparison of Aggarwal’s skin colour being as dark as that of the domestic help (often from poorer families), prematurely planted seeds in her mind that she simply didn’t belong with her family, especially when she was sent to boarding school. Her lack of self-worth coupled with these taunts, gave her a whole new vocabulary for the letter B, that grew in parallel with the ongoing prejudice and anxiety. B for blackie, beggar’s child, bedwetter! Not funny, but derogatory. Post her book launch that Brown Girl Magazine attended, she tells me,
I personally feel we are way behind when it comes to understanding the importance of mental health. Name-calling was normalised and if you objected, you were ridiculed further with remarks such as ‘So sensitive! Can’t you take a joke?’ Body and colour shaming can lead to a feeling of inadequacy in the victim, which can further lead to depression and much worse mental illnesses.
During the 1984 Hindu Sikh riots in India, where over 3000 Sikhs lost their lives, Aggarwal recollects the frightening moment when she and her classmates fled into hiding to escape the violence during a school trip. As a means to save all the students from harm, the Sikh boys were forced to remove their turbans and long hair — their visible identities stripped to keep them alive. Yet, ironically, even in this horrifying situation, Aggarwal felt least at risk, attributing this self-assurance to her darker appearance.
The crux of her self-loathe was the love-hate relationship she formed with skin whitening creams. The birth of Fair and Lovely, India’s most renown brand (now known as Glow and Lovely following a backlash) was notorious for selling the damaging message that fairer skin equated to a happier and fulfilling life. For it was fairer skin women that would qualify for marriage — clearly their only sole purpose!
Tactfully using famous fair-skinned Bollywood actresses in television ads and posters, their so-called perfection would scream out to vulnerable young girls. (Men were targeted much later on, but the importance seemed less). Akin to the wretched beach body posters plastered on every corner in January — because apparently bikinis only look good on a certain body type — the damaging message remains the same. Social acceptance comes at a cost, and that cost is to look a certain way.
It’s an extension of the dated methods imposed on women from the womb, where mothers are lectured on drinking milk with saffron to ensure the baby is fair, traditional matrimonial sites asking women to specify skin colour, and women being told to stay out of the sun. These socially ingrained views are eventually developed into modern day methods in the form of cleverly marketed consumables. Aggarwal admits,
Most people only use the cream on their face just as I did. At that time, I didn’t even think about the rest of the body. I felt that if the face becomes fairer, that will be enough for acceptance. My mum noticed the difference for sure and I was lighter by the time I met my husband, Amit. I must admit the addiction is a combination of three factors: the justification in your own head, the strong marketing message that ONLY fair is beautiful, and the ‘compliments’ from those around you.
I admired Shweta’s honesty on admitting what essentially was a dangerous obsession that she remained faithful to throughout her teenage and adult life. A ritual that, whilst prompted gradual results in her appearance, was never going to eliminate the insecurities she felt within herself. Moments of joy with her husband and children on holidays abroad, would be broken up by the need to ‘fix’ any damage the sun may have inflicted i.e. reverse her tan. The booming tanning industry in U.K., her now home, and admiration of her ‘sun-kissed’ look by Brits initially surprised Aggarwal — as if her colour had now gained acceptance.
But who are we seeking acceptance from? A society that is still deep rooted in patriarchy forcing women even now to adhere to dated rites of passage that holds no relevance? Or a society that seeks to point out one’s indifference because of how they look — their skin, their religious attire, their weight? Or a society that passes judgement on a woman’s self-worth, and continues to abuse that same woman behind closed doors under the eyes of Goddess Kali? Aggarwarl goes on to explain,
The more damaging perceptions of colourism, are that ‘fair is rich’, ‘fair is successful’ and ‘fair is better educated’. Essentially, ‘fair is supreme’ in every sense. And if that’s the case, where does that leave dark-skinned people? In Ukraine, for example black and brown people were discriminated against and not given a fair chance to save their lives. Is it fair to be denied a basic human right — survival — based on your colour?
I personally was curious to know from my family what the definition of prejudice in the Hindi vocabulary is and how it is/was applied to in India. “Pakshappat” (taking sides) or “poorva dhaarna”, were the closest pure Hindi definitions known to my cousin, yet rarely used. However, my dad stated that “hum bedh bhau nahin hai” was the common term used to state amongst family and friends when someone was not biased and believed in equality. Somehow, colourism never really came under that category. A sentiment echoed by some of my Chinese and black friends . Even in parts of China and Africa, the belief that darker skin is perceived as inferior, is accredited to stereotyping certain groups of people as manual labourers working under the sun, and therefore of a lower class or caste. Does Shweta believe we can change this attitude?
A couple of my aunts are still reluctant to help me with my mission. One even said ‘it’s pointless fighting it’, while one said, ‘everyone has the right to define beauty for themselves and being fairer is what beauty is for some.’ The problem with this is that people then start to look down on people who aren’t. Colourism, casteism and classism divide people, creating more unrest in society. If we continue to aspire to be fairer, we’re still encouraging white skin privilege, and encouraging colonial values. The more we allow ourselves to succumb to these social constructs, the more enslaved we feel internally. Melanin is crucial for protecting our skin against the harmful radiation of the sun. Feel blessed that you have it and wear it with pride!
I wonder how we can dare to walk shoulder to shoulder with our black friends in the Black Lives Matter movement, if we refuse to face up to our own biases against colour? We seek equality in the U.K., but deny our deep-rooted prejudice, whilst a white privileged man lectures the world on the difference between racism and unconscious bias (yes Prince Harry, I’m looking at you!). “The Black Rose” has paved a way for many more voices to speak out against the damaging impact of colourism, and in my view, rightly belongs under the definition of prejudice in the collective South Asian vocabulary.
“The Black Rose” is available to purchase on Amazon.