After moving to San Francisco, I realized that people really do live and breathe tech here. There’s an app to schedule a handyman, an app to deliver your groceries (the same day!), and even an app that sends someone to walk your dog for you. So when it comes to dating, it’s clear where people turn – to their phones.
A few of the dating apps I have seen people use here:
Grouper – three men and three women are sent on a group date to a restaurant in hopes that at least a couple of people in that combination will click.
Coffee Meets Bagel – At noon everyday, the app sends you a “bagel,” which is basically the pictures and profile of someone who fits the criteria that you picked. If you like your bagel and your bagel likes you back, a private line is created where you can message each other.
Tinder – Most of you know the drill on this one, swipe left if you don’t like the picture, swipe right if you do. Yes, there is a profile too, but I have my doubts on whether anyone clicks it. If both people end up swiping right on each other, you get to message one another. The rest is history!
Enter Dil Mil – a Tinder-esque app specifically for South Asians. I love, love, and love technology, so, of course, I couldn’t pass up the opportunity to meet Kamaljit, one of the founders of Dil Mil, at a stylish SOMA bar/café to get the scoop.
[Connect with dynamic and professional South Asian singles across the world by downloading the Dil Mil app.]
Before bringing his talents to the Bay Area in hopes of entering the tech scene, Kamaljit worked in NYC and Philadelphia. He said he always wanted to be an entrepreneur and had previously tried his hand at it in college.
At only 24-years-old, Kamaljit works full-time in business development at a Social Metrics company and manages his start-up Dil Mil on the side.
Dil Mil recently closed at an angel investment round for a $5 million valuation, which aims to solve every desi 20-something-year-old’s problem – dating someone who Mummy and Papa will approve of. Here is what he had to say about it:
Why did you want to create Dil Mil?
I realized that there is a need for a dating platform in the South Asian community. Most users on Shaadi.com are the parents. Singles are almost embarrassed to be seen on any of these websites and I don’t think they should be. Technology should enable us to live a better life. If it can let you find someone easier and faster then it should be a good thing, not a bad thing.
Why do you think people use the Dil Mil app and will continue using it?
1. It’s a product that is mobile in a mobile world.
2. We guarantee we never post anything to Facebook because privacy is really important to us. The whole platform is anonymous just like Tinder.
3. It takes out the fear of rejection. Both parties have to say ‘yes’ to match. If you select ‘no,’ the other party is never going to find out.
4. It allows you to connect with people you may otherwise not be able to. Maybe you would have never had the chance to run into them in real life. We facilitate that connection.
There have been more than 20,000 matches made so far in just a few months. How have you managed to grow the Dil Mil user base?
By building trust with the users, especially with women. Once the women are on it, the guys follow. I have conducted surveys and talked to my friends and family to evaluate their concerns with dating apps. Many women don’t put pictures on Shaadi.com because it’s on the searchable web. You don’t have that issue with Dil Mil. With the app, it shows the picture for seven seconds and then disappears. If you take a screen shot during that time, we can tell. We are working on a feature that will warn users if a screenshot is taken and kick off multiple offenders.
How does your family feel about this app for love-shove?
They’re supportive. They understand it’s a big problem because a lot of my cousins are at the age where they are ready to find somebody. It’s becoming more and more relevant; and my parents trust me!
How do you balance your social life and work?
I am used to this lifestyle of working during the week at my day job and doing side projects on the weekends. When I’m doing something I really enjoy, I don’t consider it work. We’re solving a big problem and for me it’s exciting to see it grow.
What’s in store for Dil Mil’s future?
Currently, the majority of the user base is in California, NYC, and in some areas of Canada. It’s only available in the US and Canada right now but we plan to expand.
After our interview, KJ let me take the app for a test drive on his iPhone (not available on Android yet, but coming soon!). Dill Mil has a clean interface and was easy to use. I joked about the variety of cultural preference options as I have never heard of over half of the “types” of South Asians on there! I also thought it was amusing that you could choose to link your LinkedIn profile onto the app. I can definitely see this app going places.
Pia Chakrabarti is a self-proclaimed food-aholic. Some of the things that may compare to her love for food include: cuteness (babies, puppies, etc.), traveling to exotic destinations, and John Stamos. Pia has lived in various corners of the world but will always be a Texas girl at heart. Currently, she is in San Francisco attempting to live out her tech city dreams while eating as unhealthily as SF will allow in order to satisfy her Texas-sized appetite.
The feedback from the microphone gratingly penetrated the vacant bubble I had fallen into after watching yet another performance by the youth, educating us on the benefits of Jainism. I had been daydreaming of the skits I had put on as a child, remembering the diligence with which I memorized my lines. “Why did I?” I wondered. I never truly knew what these skits were about. I knew the plot, but they all felt a little too neat to me.
Every problem had an answer; every story ended triumphantly. Victory over evil. Good deeds are rewarded. Back on stage, I saw an auntie wrapped in a sparkly red sari walking to the center of the stage, her hands folded together graciously. “Let’s put another hand together for these children!” she said, gesturing behind her. Some children sheepishly peeked out from behind the curtain. “And let’s thank their parents. Parents, it is your responsibility to bring your children to the temple. Without your involvement, our children will not know the correct way to live. It is your duty, your dharam.”
Glancing over at my mom, I could see her eyes clouding as she clapped. The weight of that word was not lost on me, and it certainly wasn’t lost on my mother. Dharam felt like a heavy word. To me, it felt like it somehow encompassed morality, duty, and culture all into one. Many religions have a version of dharam, they all define it differently, but it always seems to boil down to the same idea: a guide on how to live one’s life. I felt like it was interpreted in a much more rigid and arbitrary manner. The skit highlighted waking up early, not spending too long on your phone, and doing your homework as dharam. Growing up, some of the whims of my parents: not staying out after dark, spending too much time with our friends versus our work, and being obedient, also fell under the umbrella of dharam. Dharam was being diluted.
Dharam, when broken down into its roots, means ‘to support’. But often it would feel like the opposite of this, suffocating with heavy expectations that seemed to grow with each year. What did it mean to be a good daughter, good sister, or good person? How had a guide on how to live life turned into the only correct way to live at all?
I remember telling my mother I wasn’t sure I believed in religion anymore. My mom was driving me back from the temple, and it no longer felt peaceful to me; no longer felt right. Walking around after the pooja, speaking to all of the aunties and uncles…I felt out of place. All of them told me how lucky I was that my parents were such pillars of our faith. They forced me to promise that I would come to the temple every time I was in town when I knew deep down that I wouldn’t. It felt wrong lying; it felt wrong to pretend that I was religious when I wasn’t anymore.
My mother’s nostrils flared, but she kept her eyes on the road. She increased the speed of the windshield wipers even though it was only drizzling slightly.
“How can you say that? How can you reject a god that has given you so much?” she fumed. “You know nothing about Jainism. You know nothing about what you are just throwing away. You don’t know how lucky you are to be born into this religion.” I let her fume. My change of heart hadn’t come out of thin air. I hadn’t prayed in years. I only went to the temple for my mother’s sake. Deep down, I think my mom knew I didn’t have a strong attachment to my religion anymore, but she didn’t want to admit it. Maybe she thought dragging me to the temple would somehow make it habitual for me; a part of my routine. But religion cannot be forced, and no matter how hard I tried, it didn’t work for me.
Maybe part of the shock of my disbelief was the fact that secularism feels non-existent in India. Indian soap operas emphasized the proper actions of a good daughter-in-law, wife, and mother, and villainized those who deviated from traditional roles and values. Even progressive shows such as “Anupamaa,“ which shows a housewife divorcing her husband, entering the workforce, and creating her own dance studio, showed that divorce is only acceptable in extreme circumstances. Failing to impart these values to your children is viewed as a failure in your role of a good parent.
But my mother is an amazing mother. She raised me to learn to question the world around me. She fostered the importance of working hard and being humble. She taught me to be a good person and care for others, not because I was obligated to by my faith or karma, but because it was what I should do. She supported me and taught me to support others, which I believe is the meaning of dharam. She did not fail her dharam as a mother, but because of how dharam was presented to her, she will never know that.
In an age where algorithms dictate viewership, Nancy Jay uses her love of dance to propel herself onto TikTok’s “for you” pages. Jay is an Indo Guyanese, Bronx native who began dancing at the age of three. As an influencer and content creator, she amassed a social media following of more than 500,000. Versed in many styles of dancing including Caribbean, Bollywood, urban and Latin, Jay can be spotted in soca music videos such as Linky First’s “Rock and Come in” and “Jeune Femme,” Adrian Dutchin’s “Roll” and by soca king Machel Montano’s “Mami Lo Tiene.”
Many content creators are typecast into the niche but Jay has defied this norm and proclaims she is more than just a dancer.
“I dance, travel, post lifestyle and beauty content. I’m an Indo Caribbean woman who enjoys being myself and promoting my culture. I like showing viewers it is okay to be who they are and embrace what they look like, despite what they see on social media. I did not plan on being a TikToker. As I started posting videos, the love and support I received from viewers was amazing. I have never experienced anything like that before on Instagram, where I started my content journey,” Jay said.
In conversation with Jay, the following answers have been condensed for concision and clarity.
Why is it important for you to create content related to your Indo Caribbean roots?
Growing up, I never felt represented as an Indo Caribbean on television, in movies, social media or anywhere else. My goal as a content creator is to promote the Indo Caribbean culture through my content and be the representation the Indo Caribbean community needs.
Are there unspoken rules about being a content creator or an Indo Caribbean woman on the platform?
Being an Indo Caribbean woman on TikTok can be challenging when you are trying to find your identity and do not feel represented.
Jay explains her frustration with the lack of Caribbean representation and acknowledgment from platforms, as well as her goals as a content creator in this video.
Do you ever experience a block, similar to writer’s block, when it comes to creating content? How do you overcome that?
I have yet to experience a block. However, I do have days where I want to take a break and just relax instead of filming. As a content creator, it is important to take breaks and schedule days to just relax because being a full-time content creator is a 24/7 business. It can be draining and you may lose your sense of reality when you have the mindset that everything is content. I enjoy taking a day or half a day to cook, watch TV or go shopping with my partner without the worry of filming any of it.
How has your social media presence changed your daily life?
When I am in public, supporters approach me to express their love for my content and sometimes ask for a selfie. When I find people staring at me in public now, it’s most likely because they recognize me from social media and not because I look funny.
In May of 2021, I used my platform to reach out to brands and ask for their support in a project I named ‘Nancy Jay Gives Back.’ I put together care packages, using products donated by brands, and drove around the Bronx sharing them with people experiencing homelessness or those in need. Seeing the happiness on their faces upon receiving these bags was priceless. Additionally, I spread some extra joy through dance. I remember one lady telling me she’d never been to a club or party so I told her I’ve brought the party to her and we danced to her favorite genre of music right there on the street.
Jay plans on continuing this project as her social media presence has grown.
How has your family reacted to your social presence?
My family has always been supportive of my talents and the path I have chosen. My first public dance performance was at the age of 12. I performed a fusion of Bollywood and chutney music at middle school events. When I got to high school, I participated in our talent show to a fusion of Bollywood, chutney, soca and top 40. I won the talent show three or four times. I also performed for fundraisers organized by mandirs in Queens, the Bronx, weddings, sweet sixteens and other social events.
My family always came out to support me. They love seeing my content and always encourage me to film and create. My mom in particular tells everyone about my TikTok videos.
While enrolled at John Jay College, Jay founded the first West Indian student organization called “West Indies Massive.” She captained the dance team, taught dance classes and won the talent show multiple times while pursuing her Bachelor of Science degree in criminal justice with a minor in law and police studies.
Any advice for creators who may not have the support of family?
Do not let this discourage you. If content creation is something you truly want to do, stay consistent and eventually your family will support you for doing what you love. Social media is still new to some and the idea of it being someone’s career or business is new as well. I say be patient. Also, talk to them about your social media goals, as perhaps they do not understand the full picture.
What is your dream partnership and why?
My dream partnership would involve acting. I’ve always wanted to be an actress, preferably a Bollywood actress because I know I would kill those dance numbers (haha!). Also, I would love to partner with Sandals Resorts and bring that Caribbean flavor they should be promoting.
Jay has collaborated with major brands like Samsung Mobile, Norwegian Cruise Line, AC Hotels, Disney Music Group, and Dunkin which is paramount for the Indo Caribbean community.
“I am the first Indo Caribbean woman to work with Norwegian Cruise Line as a content creator. Cruise travel is a huge part of my content journey. I love cruising and creating unique experiences and content. While cruising, I connected with the crew while most people typically do not. I treat everyone with respect,” Jay said
“I started a fun series called ‘Cruise Dances with the Crew’ back in August of 2021. There’s a playlist on TikTok with all of the fun dances. Prior to my first video, I had not seen anyone dancing on cruise ships with the crew. I guess you could say I started that trend.”
Nancy intertwined this partnership with her content and further put herself on the map.
Another pivotal partnership for Jay occurred in March 2021 when Dunkin chose her as one of 10 from a nationwide competition to feature her signature drink on the local menu.
How has content creation changed in the past two years?
Within the past two years, my content and style has grown tremendously. My gear list has also grown tremendously. I’ve been a content creator full time for a little over a year now. I have had more time to focus on the presentation and editing of my content.
What else do you want your viewers to not know about you or your work?
I stay true to who I am. Supporters who I’ve met in person can attest that I am the same, in-person and online. I like to keep things relatable, fun and authentic. I am working with a lot of big brands. I try to incorporate dance in all my content to capture my passion, diversity and culture.
I started teaching Caribbean Dance Fitness classes and private dance lessons officially in 2016. Since Covid, I moved everything online. Not only have I helped many learn how to dance but I have also helped build their confidence through dance and expression.
Lastly, I love traveling and encouraging others to live their best life.
Jay is more than a dancer; she is unapologetically herself. She maximizes opportunities and is building a brand that highlights her Indo Caribbean roots – a culture often not highlighted in mainstream media.
“How could the British bring the Indians without the cows?”That’s one of the jokes you’re very likely to hear at comedian Priya Guyadeen’s show. In fact, the 53-year-old just wrapped up a set of shows with her troupe: Cougar Comedy Collective. The Guyanese-born comic spearheads the group of mostly women of “a certain age,” as she puts it.
She says the group was formed in 2021 but she started dishing out jokes back in 2020 during the pandemic, over Zoom. She was always labeled the “funny one” in her family and decided to take her jokes to a virtual open mic, hosted by her friend, where she says failure was less daunting.
Cut to 2023, and the comic was able to take her show on the road. Guyadeen and her fellow performers recently hit the East coast for a set of shows called “Cougars on the Loose!” The shows even featured two male comics.
Guyadeen’s comedy routines touch on her Indo Guyanese background, highlighting stereotypes and a clash of cultures. In one of her jokes, she tells her audience that her Guyanese mom is bad with names when she introduces her white boyfriend, Randy, and he gets called Ramesh.
Out in the Bay Area — where she spends her days now — she tries to connect the sparsely Caribbean population to her jokes.
That includes talking about the 1978 Jonestown Massacre which had ties to San Francisco and ended in Guyana. She uses this as a reference point — trying to connect her audience to her background with historical context. She says this does come with its challenges, though.
The single mom also practices clean jokes. Once she finishes up her daily routine with her eight-year-old son and day job as a project manager for a biotechnology company, she tries to find time to write her material.
It’s a balancing act. I’m like the day job-Priya for a few hours or for a chunk of time. And then I’ve got to put on my comedian hat and do that for a period of time because with comedy, I’m not just performing. I’m also producing, managing the shows, booking talent, seeking venues.
Though it’s not easy, she says she’s learning through it all — the business side of comedy and discipline.
Guyadeen, who’s lived in Brazil and Canada, says her young son really contributes to her comedy. A lot of her material focuses on jokes for parents, and single parents like herself, because she feels:
[We live] in a society that doesn’t really create a support system for single parents.
Her nonprofit, Cougar Comedy Collective, was born out of all the great reception she received. She noticed a “niche market” of women in their 50s who loved to get dressed up and come out to the shows to hear jokes that related to their own lives that aren’t typically touched on. These were jokes about menopause, aging and being an empty nester. Guyadeen says her nonprofit,
…bring[s] talent together in our age group to celebrate this time of life; celebrate this particular juncture in a person’s life.
As Guyadeen continues her comedic journey, she says she hopes she’ll be a role model for other Caribbean women to follow their dreams despite their age. She also hopes to see more Caribbean people carving out their space in the entertainment industry.
Featured Image of Priya Guyadeen taken by Elisa Cicinelli Photography