Do girls really run the world by dancing on the streets of Lahore? Is this a sign of women’s empowerment? Although a few Pakistanis say “yes,” the idea did not sit right with others. And that is why the below video, which went viral all over the world, is now unavailable.
Five young women from the National College of Arts adorned contemporary apparel and took to the city’s Anarkali quarter to promote their clothing company “Do Your Own Thing,” while making an attempt to spread the message of women empowerment and modern feminism.
The two-minute video begins with one of them being catcalled through a salaciously staged ‘Masha’Allah’ in a location that is predominantly occupied by gentlemen of all ages. It further goes on to her removing her protective black chaader (wrap) and breaking into a spontaneous dance routine, later joined by her four girlfriends.
While it is applaudable to see numerous other advertising campaigns taking progressive steps to brilliantly represent self-assured women in a macho, red-blooded society pushing for female rights, I believe, the marketing strategy by DYOT could have been carried out in a more pragmatic manner.
Everyone enjoys twirling to a good tune, but a female entourage doing an extremely awkward dance to Beyonce, as uneducated men leer at them, is hardly the definition of feminism. In fact, it raises eyebrows on the idea of females ‘doing their own thing’ in a non-secular country like Pakistan. While their target market is essentially the country’s elite, the flash mob is poorly executed in front of a throng of underprivileged men who’d have to sell an arm and a leg to buy the brand’s clothes. Why then, are they used as the backdrop props? A lesson in public relations would have saved them a whole lot of trouble and taught them a thing or two about semiotic analysis and their catered audience.
Clutching onto one demographic of the male society also misconstrues the gross reality that it is indeed men within our personal social circles who stop us from doing our own thing, not struggling shopkeepers in bazaars often selling clothes at bargained prices.
Roshaneh Zafar, an active social entrepreneur, began her initiative ‘Kashf Foundation’ in Pakistan two decades ago and to this day, successfully provides micro-financing, job opportunities, and training for struggling women. Not only is her triumphant narrative a fantastic example of building other women up, but also female empowerment. A more well-known name would be Muniba Mazari – appointed as Pakistan’s first National Ambassador for the United Nations to further develop gender equality and female empowerment.
DYOT explained that being a small-scale business, their budget did not permit them to represent themselves on bigger platforms and social media was their best bet. However, going viral comes with certain responsibilities and consequences, and there is little companies can do to stop negative criticism coming from their audience.
The unclear message delivered by the brand caught attention of the digital world instantly, sparking outrage at how feminism and women empowerment are portrayed in the wrong light. The ad’s hostile and aggressive tone also mixes women empowerment with some sort of men-hating declaration. It goes on to magnifies other relevant and existing problems within the Pakistani society, such as female objectification. The idea of confused men gathering around to watch, and record, women dancing to a foreign tune they possibly do not understand is the exact opposite of gender equality.
DYOT claims there were no hidden agendas, and just a bunch of people being creative. This again is a fallacy. Their obvious goal was to promote their brand. Feminism is also overtly commercialised in the flash-mob with slim, attractive girls being the chosen ones to engage with the audience; an interaction welcomed with unfriendliness and bewilderment. It also distracts us from the real societal issues Pakistani women face on a daily basis and, not dancing freely on the streets of the country is hardly one of them.
A good strategy for DYOT would’ve been to inaugurate a run-by-women-only pop-up store or exhibition (keeping their budget in mind) within Anarkali’s realms and reclaim it as a gender neutral space, while also promoting healthy gender interaction. A campaign including both women and men doing something far less objectifiable would have worked better in their favour. Furthermore, it would have conveyed the most powerful message about gender equality—empowerment starts with healthy, normal communication between women AND men.
Exploring and writing her way through life, Queenie Shaikh is a biryani addict, latte-art admirer, women’s rights advocate, fitness enthusiast, Harry Potter fanatic and a perpetual nomad, amongst many other things.
April 10, 2023April 11, 2023 3min readBy Aysha Qamar
This story was published as a collaboration between Brown Girl Magazine and Reckon, a national news organization that covers the people powering change, the challenges shaping our time, and what it means for all of us.
This is a special year for Ramadan. For the first time in three years my mosque will fill to capacity, giving my community a chance to rebuild lost connections and overcome heartache. It reminds me of a simple truth: healing comes not when you expect it but when you need it.
For Muslims, Ramadan symbolizes the time of the year in which Islam’s prophet Muhammad first received the revelation of the Quran. Since Islam follows a calendar based on the monthly cycles of the moon, the start of the holy month of Ramadan is determined when a crescent moon is sighted in Saudi Arabia.
The Quran is said to have been received throughout the life of the prophet Muhammad, and Ramadan marks the days it took for him to receive its first verses. When Muhammad received this revelation, it is said that he isolated himself in a cave to reflect and devoted himself to endless worship. In the same way that Muhammad secluded himself to focus on gratitude and prayer, Muslims around the world use the time to distance themselves from daily distractions and focus on spiritual growth through a month of fasting.
Siyam in community
The Arabic word for fasting is siyam which translates to ‘be at rest.’ Abstaining from eating and drinking allows us to take the rest our body and soul so deeply crave and ground ourselves and one another in a physical, mental and spiritual reset.
When I was a child, Ramadan symbolized the one time it was normal to spend your entire weekend in the Mosque. It was my first experience of a sleepover, with pajamas hidden under my abaya and Pakistani kurtas. Beyond the gender divide of the prayer halls, children would take naps on parents laps as the community prayed throughout the night. The Mosque was a beautiful gathering space open to anyone who needed a meal, whether or not they were fasting.
During the pandemic, Ramadan was different. Endless nights in the Mosque filled with prayer and community were scaled down to Zoom hangouts. Programs that were once filled with intimate in-person conversations on the floor of the Mosque, were now faceless squares on a screen, their names barely visible.
The Jummah or Friday prayers that were once so packed with people that the crowd spilled out onto the surrounding grass and sidewalks were conducted in parked cars. The mosque decorated the parking lot for drive-through visitors for the Eid Namaz, and community members waved from a distance to others with the same time slot.
I still remember when a friend’s mother died of COVID-19. What would have been a Janaza or funeral that surrounded the grieving family with community and prayer, turned into a Zoom call. Watching the tears of my friend’s family during the burial services, unable to visit her home and read the Quran together was heartbreaking.
Even before the pandemic, the world was not always a safe place for me and my community. From my family and I being yelled at to “go back to our country” when we were on vacation, to the looks my mother received when she wore her hijab in public, I understood even as a young child the ways in which Muslims were perceived as outsiders in our own country.
In many ways the pandemic compounded the islamophobia that my community began experiencing at heightened levels after 9/11. During Trump’s time in office, the Muslim community—which in the US mostly consists of people who identify as Asian and Black—faced heightened racism and incidents of violence, in part due to misinformation about the coronavirus. In the racial justice uprisings of 2020, Black Muslims—which make up more than 20% of all Muslims in the US—were not only targeted for their race but their religious background. Mosques across the country were vandalized, and continue to experience increased threats to this day.
Ramadan as a space to heal
These last few years made me realize how badly I craved the sanctuary of my Mosque, and to physically return to a space where I felt safe. I feel relieved and at peace to return back to nights where I am surrounded by familiar faces praying together side by side and breaking our fast without any fear of judgment.
During Ramadan, I find myself closest to my faith and to myself. Just as the Quranic verse says, “so, surely with hardship comes ease”, I am reminded of our resilience and how obstacles can be overcome through spaces of community and prayer.
I believe that the healing we need in the world begins from within. My community needs the sanctuary of Ramadan now more than ever to reflect and rebuild, away from the violence.
Reckon is a national news organization that covers the people powering change, the challenges shaping our time, and what it means for all of us.
In celebration of Kirthana Ramisetthi’s second novel “Advika and the Hollywood Wives,” BGM literary editor Nimarta Narang is publishing this short story by the acclaimed author. This piece chronicles the evolution of a writer’s life through their ever-changing author’s bio. In the details, from the change in last name to the new address, we observe how Gigi grows into Genevieve and the life events that make her into the writer she becomes.
“My Picnic,” published in the Oakwood Elementary Storytime Scrapbook
Gigi Maguire loves strawberries, “Smurfs,” and being a first grader. Her favorite word is ‘hooray.’ This is her first short story.
“Sunshine Day,”published in Oakwood Elementary KidTale
Gigi Maguire is a fifth grader in Ms. Troll’s class. She loves writing stories more than anything in the whole world, except for peanut butter.
“What Rhymes with Witch?,” published in BeezKneez.com
Gigi Maguire is a high school junior living in the Bay Area. Her favorite writers are Sylvia Plath and J.K. Rowling. If she can’t attend Hogwarts, she’ll settle for Sarah Lawrence or NYU.
“On Her 21st Birthday,” published in LitEnds
Gigi Laurene Maguire is a writer and recent graduate from Sarah Lawrence College. Her favorite writers are Sylvia Plath, Alice Munro, and Mahatma Gandhi. She is making her big move to New York City in the fall.
“Valentine’s Day in a Can,” published in Writerly
Gigi Laurene Maguire is a freelance writer who loves the written word, Ireland in springtime, and “La Vie En Rose.” She lives in Hoboken, New Jersey.
“Unspoken Ballads of Literal Heartbreak,” published in Weau Dunque Review
Gigi Laurene Maguire is an assistant editor at ScienceLife.com. Her work has appeared in Writerly and is forthcoming in Pancake House and Schooner’s Weekly. She lives in Hoboken, New Jersey.
“The Mistress of Self-Loathing,” published in Story Day
Gigi L. Maguire is the editor-in-chief of Small Business Weekly. Her work has appeared Writerly, Story Day, Pancake House, and Schooner’s Weekly. She’s currently working on a novel about witches. She lives in Hoboken, New Jersey, with her tabby cat Sabrina.
“The Distance in Your Eyes,” published in The Canton Review
Gigi L. Maguire is a freelance writer and digital marketing specialist. Her work has appeared in Writerly, Story Day, and is forthcoming in Idaho Centennial. She’s working on a novel and a short story collection. She lives in Hoboken, New Jersey.
“Auspicious,” published in BookWorks
Genevieve L. Maguire’s work appears or will appear in The Canton Review, Mark’s End, Bishop Quarterly, and Idaho Centennial. A second runner-up for the Imelda Granteaux Award for Fiction, she is writing a novel and a memoir. Genevieve lives in Brooklyn.
“Meditate, Mediate,” published in Ripcord
Genevieve L. Maguire’s fiction appears or will appear in BookWorks, The Canton Review, Berkeley Standard, and elsewhere. A graduate of Sarah Lawrence College, she is an MFA candidate at New York University. She lives in Brooklyn with her boyfriend and their two cats.
“Chaat & Chew,” published in The Carnegie Review
Genevieve L. Maguire’s fiction appears in Ploughshares, Ripcord, The Cambridge Review, and elsewhere. She received her master’s in creative writing from New York University. Her short story “Meditate, Mediate” has been optioned by Academy Award nominee Janet De La Mer’s production company, Femme! Productions. She lives in Brooklyn with her fiancé, their three cats, and a non-singing canary.
“Urdhva Hastasana Under a Banyan Tree” published in The Paris Review
Genevieve Maguire-Mehta’s fiction has been hailed as “breathtakingly lyrical” by Margaret Atwood. She is the recipient of the Whiting Prize for Short Fiction and an Ivy Fellow. Her fiction has appeared in The Carnegie Review, Ploughshares, and elsewhere. She lives with her husband Manoj in Park Slope, Brooklyn.
“Reaching New (Jackson) Heights,” performed by Lana Del Rey on NPR’s “Shorts” series
Genevieve Maguire-Mehta’s fiction has been hailed as “effervescent” by Alice Munro and “breathtakingly lyrical” by Margaret Atwood. She is the recipient of the Whiting Prize for Short Fiction and an Ivy Fellow. Her work appears or has appeared in The Paris Review,Elle, The Carnegie Review, and elsewhere. She lives with her husband in Park Slope, Brooklyn with their feisty menagerie of animals.
“The Bhagavad Gina,” published in The New Yorker
Genevieve Maguire-Mehta is the recipient of the Whiting Prize of Short Fiction and is a McClennen Arts Colony scholar. Her work appears or has appeared in The Paris Review,Elle, and elsewhere. She is currently working on a novel. She lives with her husband and daughter in Park Slope, Brooklyn.
“When Two Becomes None,” published in American Quarterly
Genevieve Maguire’s writing has received dozens of accolades, most recently the Luciana Vowel Prize for Female Fiction. Praised by Alice Munro as “effervescent,” her work has appeared in more than twenty publications, including The New Yorker, and The Paris Review. She lives with her daughter Priyanka in Park Slope, Brooklyn.
“The Day We Learned Desire is a Winding Path,” published by Capricorn Rising Press
Genevieve Maguire is an award-winning writer whose work has appeared in more than thirty publications, including The New Yorker and The Paris Review. She lives with her daughter in a 100-year-old farmhouse in Woodstock, New York. “The Day We Learned Desire is a Winding Path” is her first novel. Visit her website at genevievemagauthor.com.
“Hairy Arms and Coconut Oil,” published in MotherReader
Genevieve MaguireDunblatt is a novelist, homeopath, and part-time yoga instructor. She has seen her critically-acclaimed short stories published in The New Yorker, The Paris Review, and elsewhere. She lives with her husband Benji and daughter Priyanka in Jacksonville, Florida.
“Priya Pinker’s Mother Gets a Life,” published by Capricorn Rising Press
Genevieve M.Dunblatt is the author of two novels, including “The Day We Learned Desire is a Winding Path.” An aura reader, faith healer, and yoga instructor, she has seen her critically-acclaimed short stories published in The New Yorker, The Paris Review, and elsewhere. She lives with her husband in Jacksonville, Florida. Visit genevieveauthormag.com to learn more about her writing, and genevieveauthormag.com/hearthappy for her wellness services.
“Comma, Coma,” published in Read-A-Day Journal
Genevieve Maguire is the author of “The Day We Learned Desire is a Winding Path” and “Priya Pinker’s Mother Gets a Life.” She has seen her critically-acclaimed short stories published in The New Yorker, The Paris Review, and elsewhere. Alice Munro has called her writing “effervescent.” She lives in Jacksonville, Florida.
“Next Stop New York,” published in The Lunar Reader
Genevieve Maguire is the author of “The Day We Learned Desire is a Winding Path” and “Priya Pinker’s Mother Gets a Life.” She lives in New Jersey.
January 23, 2023February 2, 2023 5min readBy Sandeep Panesar
Image source: Tina Singh
Tina Singh, formerly known as Mombossof3 online, understands how to make her presence known in the parenting space. Seven years ago, she set out to create and share content related to motherhood, and there’s been no looking back since. Singh has mastered the idea of evolving with the times and the needs of her audience while staying true to her number one role in life — mom!
As she navigated her personal and professional life through the lens of a parent, she came across a void that just wasn’t being filled. So, in typical Singh style, this mom of three put her entrepreneurial hat on and got down to creating a solution for Sikh kids who struggled to find a helmet that fits over their patkas (a small cloth head covering).
The problem was personal — all three of Singh’s sons wear patkas and just couldn’t find the right helmet for their safety — and so the solution had to be homegrown. Enter, the Bold Helmets.
All images in this post are courtesy of Tina Singh.
Singh gave Brown Girl Magazine an exclusive interview in which she talked about the Bold Helmets, the change in her journey since she’s become a public figure, and what it was like to innovate her very first product!
Here’s how it went:
Let’s start from the beginning. How did this idea come to mind?
This idea has been in my head for many, many years — over five years. I had issues with my kids and having helmets fit them after they turned age four or five.
I worked as an Occupational Therapist, in the head injury space, so I was always the one saying, ‘Okay kids, you’re gonna have to tie your hair in the back, do braids, or something in order to put on a helmet properly because I’m not gonna let you go down these bike ramps without a helmet!’ That’s just not okay for me.
So I talked to my husband and said, ‘there’s gotta be another way this works.’ So we did all the things that parents in situations like these do — they hollow out the helmets, some people go as far as cutting holes at the top of the helmet — you do what works. But I had in my mind an idea of what I think the helmet should look like based on what a patka looks like, and what my kids look like. I then found an engineer to draw it out for me to bring [my idea] to a place where I can actually take it somewhere and say, ‘Okay, how do I make this?’
But, yes, it started mainly with my kids and facing that struggle myself.
You mention that this idea had been brewing in your mind for over five years. How long did it take you to actually bring it to life?
To this point, it’s been about two and a half to three years. I let it sit in my mind for a while. Winters come here in Canada and then we forget about it again until we have to go skiing, and then there’s another problem, right?! I did let it lay dormant for a bit for sure, but once I made the commitment to do it, I made up my mind to see it all the way through.
You recently pivoted and changed the name of the product to the Bold Helmets. Can you talk me through how you came up with the new name?
Bold Helmets became the name because they’re designed to be bold, to be different and who you are. I also think that the way the helmet is made, even though it’s made with Sikh kids in mind, there are other applications to it. I do think that taking the Bold Helmets approach embodies its [the product’s] uniqueness and really focuses on being bold and who you are.
And the Bold Helmet is multi-sport, correct?
This helmet is certified for bicycles, kick scooters, skateboards, and inline skating. It is not a ski helmet. So every helmet you use for a different sport has a different safety certification or testing that it has to go through. So, this helmet is called ‘multi-sport’ because it covers those four sports but I wouldn’t take this helmet and use it for skiing. I’d have to make sure that this helmet, or a helmet like this, gets certified for various other standards for other sports.
Makes sense! I want to change the course of the conversation here a bit and talk more about how you pivoted from Mombossof3 to innovating your very first product. How was that experience?
So what I did throughout this journey was that I went from marketing myself as ‘mombossof3’ to ‘Tina Singh’ because I was sharing more of my life’s journey as my kids were getting older and in an effort to respect my children’s space as well, and letting them decide how much — or how little — they want to be involved with what I was doing online. And part of that was about the journey of what I was doing next, and the transition came naturally to me.
I think right now, truthfully, I’m struggling in the space where I kind of have a shift in audience and so my usual, everyday self that I share on social seems like it doesn’t work. I feel like I need to find a new balance; I will always be true to who I am, and I will never present myself as something that I’m not. But, just finding a space for me to continue creating content while also taking on this new endeavor with Bold Helmets, is important right now.
Aside from this struggle of finding that new balance, what is that one challenge that really sticks out to you from this journey?
I think my biggest challenge being an entrepreneur is finding that balance between my responsibilities as a parent, which is my number one role in my life and there’s no one that can take that role for me — my husband and I are the only parents — and passions outside of that.
Do you think it helped that you were creating a helmet for Sikh children so it allowed you to pursue your passion but also work with your kids in some capacity since they inspired the whole idea?
I never thought of it that way, but yes actually, it did! So all my entrepreneurial projects have involved my kids. Even now they were involved in picking the colors, all the sample tests we did they tried the helmets on! They’re probably sick of it since they’re constantly trying on helmets, but I get their opinion on them. Even as we pivoted with the name, we involved them and got their feedback on it also. So, they were involved in very large parts of this project.
And my husband is also a huge part of this project. He’s been heavily involved in this process, too!
You have a huge online presence, and I know that you’re probably not new to trolling and bullying that comes with being on social media. More recently, Bold Helmets was subject to a lot of backlashes. Is there something that you took away from this recent experience? Was it different this time around?
The extent to which things got was different this time around and that’s not something I have faced in the past. But I have been in the online space for about seven years now, and I’m accustomed to it. I think what I learned this time around is that sometimes silence and reflection is the best thing you can do. Sometimes reflecting and not being defensive on feedback that you get — and this may be something that comes with age as well as experience — is best.
But, I’m happy with the pivots we made, the feedback we’ve gotten, and the way we’re moving forward.
You mentioned that this isn’t your first entrepreneurial venture. But each experience teaches you something different. What did you learn while working on Bold Helmets?
I learned to be okay with taking things slow. I’ve never been that person; I’ve always jumped the gun on lots of things. It’s understanding that it’s ok to slow down and recognize that things have to just run their course.
And while the interview wraps up there, there is more to come with Singh on her journey! Catch Lifestyle Editor Sandeep on Instagram LIVE this Saturday, January 28, at 10 a.m. EST, as she has a more in-depth conversation with Singh on Bold Helmets and more!
In the meantime, Bold Helmets are available for pre-order now, and as a small token of appreciation, Canadian pre-orders will get $10 off their purchase until the end of January 2023!
Exploring and writing her way through life, Queenie Shaikh is a biryani addict, latte-art admirer, women’s rights advocate, fitness enthusiast, Harry Potter fanatic and a perpetual nomad, amongst many other things.
