If you’ve been on Facebook or Twitter in the last 24 hours, chances are that you’ve heard about YouTube personality Adam Saleh’s claims of being kicked off Delta flight #DL1 from London to New York yesterday after speaking Arabic on the phone. Here’s what we know so far about the saga that has since unfolded.
Who?
Adam Saleh, a YouTuber personality and self-classified “professional idiot” with more than two million subscribers, and his friend, Slim Albaher
What?
According to Saleh, a passenger seated in front of him got upset when he was speaking Arabic on the phone to his mom, telling him to speak English. When Saleh responded, an argument ensued, after which he was kicked off the flight.
Saleh posted a video yesterday showing Delta employees escorting him off the plane. In the video, which went viral and led #BoycottDelta to trend, Saleh repeatedly said he is being kicked off for speaking Arabic. From what it sounds like, only one passenger spoke up to defend Saleh during the video —all we hear are Saleh’s claims of what happened.
We got kicked out of a @Delta airplane because I spoke Arabic to my mom on the phone and with my friend slim… WTFFFFFFFF please spread pic.twitter.com/P5dQCE0qos
Shortly thereafter, Delta rebooked Saleh and Albaher on a different flight, and issued the following statement:
“Maintaining a safe, comfortable and orderly onboard environment is paramount for every flight and requires the cooperation of all of our customers in conjunction with adherence to directions from our crew members. This is a Delta policy and is required by U.S. regulations as well as others governing aviation worldwide.
Two customers were removed from Delta flight 1 departing London-Heathrow today after a disturbance in the cabin resulted in more than 20 customers expressing their discomfort.
We have spoken with the customers who were removed; they were rebooked on another flight. Plans are in place to immediately speak with our crew and other passengers when the flight lands this afternoon. We will provide an update once we have more information.”
Upon reaching NYC, Saleh posted this statement via twitter:
“Upon landing the crew was debriefed and multiple passenger statements collected. Based on the information collected to date, it appears the customers who were removed sought to disrupt the cabin with provocative behavior, including shouting. This type of conduct is not welcome on any Delta flight. While one, according to media reports, is a known prankster who was video recorded and encouraged by his traveling companion, what is paramount to Delta is the safety and comfort of our passengers and employees. It is clear these individuals sought to violate that priority.”
In the latest turn of a controversial story, Delta passengers who were on a flight with Saleh are disputing his claims.
Anthony Ellis, a passenger who sat one row ahead of Saleh and Albaher, told the Washington Post:
“He was never any part on the phone — I would have heard the whole conversation,” he “If someone’s being racist, I would stand up right away. In this day and age, you defend each other. It wasn’t like that. I mean, this guy was trying to antagonize people. I think because they made it into such a big scenario, [Saleh] kind of panicked a little bit.”
Roderick J. Edens shared their boyfriend’s account of the same episode to Facebook:
ABOUT THE GUY REMOVED FROM DELTA FLIGHT FROM LONDON…. I feel the need to share this. My boyfriend was sitting in the seat directly in front of them. The entire thing was planned. He wasn’t on the phone with his mom speaking Arabic. He and his friends were shouting in Arabic with their fists balled up in the air. They were removed from the plane for being loud and disruptive….then started filming claiming they were victims. These guys aren’t victims….they are social media whores
It’s no wonder Saleh’s claims of discrimination from Delta and other passengers have come under fire.
Editor’s Note: As facts continue to pour out over the coming hours and days, Brown Girl Magazine will update this story. We remind everyone at reports of hate crimes, discrimination, and racial profiling are very serious. Despite the controversy around Saleh’s encounter, we know that there have indeed been credible stories of Islamophobia on planes and in airports, and we implore our audience and other media outlets to refrain from painting all anecdotes of such instances with the same brush as Saleh’s.
Priya Arora is a queer-identified community activist, editor, writer, and Netflix enthusiast. Born and raised in California, Priya has found a home in New York City, where she currently works as a Web Editor at Hearst Business Media. When she’s not working, Priya enjoys watching old school Bollywood movies, obsessively playing Candy Crush, reading books she never finishes, and eating way too much of her partner’s homemade Hyderabadi biryani.
January 18, 2023January 18, 2023 9min readBy Arun S.
Aam
Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!
What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?
I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.
When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.
You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?
On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.
Have you faced adversity as a newcomer in this space?
The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.
Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?
My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.
I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.
Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?
I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.
In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.
What made you decide to name the company Aam?
“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.
What is the process of rethinking fit standards?
Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.
At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.
Where do you feel the fashion industry can improve?
There are big opportunities for improvement in supply chain, fit and inclusion.
On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?
I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.
And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.
As a CEO of a company what is your daily routine?
My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.
First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.
I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.
Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.
As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?
Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).
Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.
On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.
On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.
I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!
We would love to hear some testimonials from previous customers.
“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S
“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M
“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L
“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S
Where do you see the company expanding in terms of different types of clothing offered?
I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.
What is the toughest part of running your own company?
Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.
But, easier said than done!
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.
January 16, 2023January 16, 2023 6min readBy Sejal Sehmi
I was a mere 14-year old on the fateful night of 22 April 1993. The night that witnessed black teenager Stephen Lawrence brutally murdered in a racially motivated attack as he waited for a bus. The night that cemented my fear, that the colour of my skin does matter. The same night that confirmed my indifference as a British Asian in the United Kingdom — were we really united? Fast forward to May 25 2020, the murder of African-American George Floyd by a white policeman was the turning point for British Asian author and my lovely friend, Shweta Aggarwal to finally break her silence and narrate her story of colourism, in her new book, “The Black Rose.”
Aggarwal’s gripping memoir emits so many emotions; that of an awakening, a voice that has been suppressed for years, filled with anger, mistrust and guilt. But most importantly, “The Black Rose” successfully disrupts the narrative that consistently allows society to box someone as indifferent based on a visibility factor. For Shweta, this factor was the colour of her skin. The injustices she consistently endured via some family members and fellow South Asian peers throughout her life, was as a result of her skin tone failing to qualify as ‘acceptable’, or as she often quotes in her book, not ranking high enough on the ‘fairometer.’ Whether she was in India, Japan or London, the scale was never too far behind.
Within the first chapter, she recalls as a child in India, the distinct lack of subtlety displayed by certain family members through direct taunts of her duskier appearance in comparison to her parents. She realised that she wasn’t in complete isolation from this prejudice, as her maternal aunt and uncle were also harshly nicknamed on the basis of their skin colour — Kaali (black) and Savla (wheatish). Aggarwal was left mortified by what many South Asians sadly still continue to casually exercise. Echoing similar incidents within my social proximity, it’s infuriating witnessing the recipients of such remarks surrender to laughing at themselves too.
Except it isn’t funny. Born into a culture where conversations on religion, caste and hierarchy in India are still so prominent, the comparison of Aggarwal’s skin colour being as dark as that of the domestic help (often from poorer families), prematurely planted seeds in her mind that she simply didn’t belong with her family, especially when she was sent to boarding school. Her lack of self-worth coupled with these taunts, gave her a whole new vocabulary for the letter B, that grew in parallel with the ongoing prejudice and anxiety. B for blackie, beggar’s child, bedwetter! Not funny, but derogatory. Post her book launch that Brown Girl Magazine attended, she tells me,
I personally feel we are way behind when it comes to understanding the importance of mental health. Name-calling was normalised and if you objected, you were ridiculed further with remarks such as ‘So sensitive! Can’t you take a joke?’ Body and colour shaming can lead to a feeling of inadequacy in the victim, which can further lead to depression and much worse mental illnesses.
During the 1984 Hindu Sikh riots in India, where over 3000 Sikhs lost their lives, Aggarwal recollects the frightening moment when she and her classmates fled into hiding to escape the violence during a school trip. As a means to save all the students from harm, the Sikh boys were forced to remove their turbans and long hair — their visible identities stripped to keep them alive. Yet, ironically, even in this horrifying situation, Aggarwal felt least at risk, attributing this self-assurance to her darker appearance.
The crux of her self-loathe was the love-hate relationship she formed with skin whitening creams. The birth of Fair and Lovely, India’s most renown brand (now known as Glow and Lovely following a backlash) was notorious for selling the damaging message that fairer skin equated to a happier and fulfilling life. For it was fairer skin women that would qualify for marriage — clearly their only sole purpose!
Tactfully using famous fair-skinned Bollywood actresses in television ads and posters, their so-called perfection would scream out to vulnerable young girls. (Men were targeted much later on, but the importance seemed less). Akin to the wretched beach body posters plastered on every corner in January — because apparently bikinis only look good on a certain body type — the damaging message remains the same. Social acceptance comes at a cost, and that cost is to look a certain way.
It’s an extension of the dated methods imposed on women from the womb, where mothers are lectured on drinking milk with saffron to ensure the baby is fair, traditional matrimonial sites asking women to specify skin colour, and women being told to stay out of the sun. These socially ingrained views are eventually developed into modern day methods in the form of cleverly marketed consumables. Aggarwal admits,
Most people only use the cream on their face just as I did. At that time, I didn’t even think about the rest of the body. I felt that if the face becomes fairer, that will be enough for acceptance. My mum noticed the difference for sure and I was lighter by the time I met my husband, Amit. I must admit the addiction is a combination of three factors: the justification in your own head, the strong marketing message that ONLY fair is beautiful, and the ‘compliments’ from those around you.
I admired Shweta’s honesty on admitting what essentially was a dangerous obsession that she remained faithful to throughout her teenage and adult life. A ritual that, whilst prompted gradual results in her appearance, was never going to eliminate the insecurities she felt within herself. Moments of joy with her husband and children on holidays abroad, would be broken up by the need to ‘fix’ any damage the sun may have inflicted i.e. reverse her tan. The booming tanning industry in U.K., her now home, and admiration of her ‘sun-kissed’ look by Brits initially surprised Aggarwal — as if her colour had now gained acceptance.
But who are we seeking acceptance from? A society that is still deep rooted in patriarchy forcing women even now to adhere to dated rites of passage that holds no relevance? Or a society that seeks to point out one’s indifference because of how they look — their skin, their religious attire, their weight? Or a society that passes judgement on a woman’s self-worth, and continues to abuse that same woman behind closed doors under the eyes of Goddess Kali? Aggarwarl goes on to explain,
The more damaging perceptions of colourism, are that ‘fair is rich’, ‘fair is successful’ and ‘fair is better educated’. Essentially, ‘fair is supreme’ in every sense. And if that’s the case, where does that leave dark-skinned people? In Ukraine, for example black and brown people were discriminated against and not given a fair chance to save their lives. Is it fair to be denied a basic human right — survival — based on your colour?
I personally was curious to know from my family what the definition of prejudice in the Hindi vocabulary is and how it is/was applied to in India. “Pakshappat” (taking sides) or “poorva dhaarna”, were the closest pure Hindi definitions known to my cousin, yet rarely used. However, my dad stated that “hum bedh bhau nahin hai” was the common term used to state amongst family and friends when someone was not biased and believed in equality. Somehow, colourism never really came under that category. A sentiment echoed by some of my Chinese and black friends . Even in parts of China and Africa, the belief that darker skin is perceived as inferior, is accredited to stereotyping certain groups of people as manual labourers working under the sun, and therefore of a lower class or caste. Does Shweta believe we can change this attitude?
A couple of my aunts are still reluctant to help me with my mission. One even said ‘it’s pointless fighting it’, while one said, ‘everyone has the right to define beauty for themselves and being fairer is what beauty is for some.’ The problem with this is that people then start to look down on people who aren’t. Colourism, casteism and classism divide people, creating more unrest in society. If we continue to aspire to be fairer, we’re still encouraging white skin privilege, and encouraging colonial values. The more we allow ourselves to succumb to these social constructs, the more enslaved we feel internally. Melanin is crucial for protecting our skin against the harmful radiation of the sun. Feel blessed that you have it and wear it with pride!
I wonder how we can dare to walk shoulder to shoulder with our black friends in the Black Lives Matter movement, if we refuse to face up to our own biases against colour? We seek equality in the U.K., but deny our deep-rooted prejudice, whilst a white privileged man lectures the world on the difference between racism and unconscious bias (yes Prince Harry, I’m looking at you!). “The Black Rose” has paved a way for many more voices to speak out against the damaging impact of colourism, and in my view, rightly belongs under the definition of prejudice in the collective South Asian vocabulary.
“The Black Rose” is available to purchase on Amazon.
It is the strength of both British and South Asian cinema that every few years, and with increasing regularity, a film comes along that is able to successfully and thoughtfully bridge the highs and lows of both cultures. With the recognisable cross-cultural DNA of films like “Bend it Like Beckham”, “Bride and Prejudice”and others before it, Shekhar Kapur brings to the silver screen an honest and comedic representation of East meets West with “What’s Love Got To Do With It” — an exploration of love and marriage across international norms.
Written and produced by Jemima Khan, the film draws from elements of her own experience of marrying then-Pakistani cricket star and now ex-Prime Minister, Imran Khan, and relocating to the country for 10 years.
“Particularly in the West, Pakistanis would quite often be seen as terrorists, fanatics and backwards,” says Khan, as she reminisces about her time spent in Pakistan over Zoom. “My experience of living in Pakistan was very colourful, vibrant, and fun. I always felt like the rom-com side of Pakistan was more surprising than anything else.”
A film not just about the heart, but with a lot of heart of its own, “What’s Love Got To Do With It” touches on South Asian families, culture, individuality, and marriages in the 21st century. Set in the UK and Pakistan, this is a feel-good and fun story about childhood best friends and neighbours, Zoe and Kazim, AKA Kaz. And as the narrative unfolds, new light is shone on their friendship and questions are asked about the cultural norms and practices we have grown to accept.
It isn’t your usual ‘boy-meets-girl’ tale. On the contrary, they’ve known each other forever; the fabric of their lives intertwined. Kaz is a British-Pakistani doctor of “marriageable” age, opting for an “assisted” marriage set in motion by his own desire rather than parental duress.
“I think we’ve replaced the term “arranged” with “assisted” because South Asian parents now trust their kids more to make the right decision for themselves,” said Shahzad Latif, sitting next to Lily James, who nods in agreement. “It’s still a process. Some parents may have more confidence in their kids than others, but we’re getting there.”
Zoe – played by Lily James – is a professional documentary maker living on an inexplicably fancy houseboat (bit of a stretch for somebody having difficulty funding projects, but, at this point, a crucial ingredient for London rom-coms). As a white British woman, her method of finding love isn’t one that involves parents or family.
“It was a no-brainer for me to be part of the script,” says a smiling James in response to whether any culture shocks were encountered during filming and table reads. “Pakistani culture is so rich and colourful, and it was important for me to showcase this side of the country. So no, no culture shocks per se, just more singing and dancing in comparison to British culture!”
Zoe’s camera is the vehicle through which the film examines Kaz’s “contractual love”, as she trawls dating apps while following her best friend down the assisted aisle.
Emma Thompson, who plays the role of Zoe’s mother in the film, with Shabana Azmi.
Emma Thompson’s Cath plays the comedic matriarch to Zoe, eager to witness the conclusion of her daughter’s swiping days by being with someone suitable. She’s found a family in Shabana Azmi’s Aisha Khan – a more layered mum — one that is embracing both tradition and modernity. It would be fair to say that Azmi successfully sells cinema-goers on the difficulty of that struggle.
“Today’s society is slowly coming to terms with providing children the space they rightfully require and deserve to make decisions,” says Azmi, reflecting on how scripts and films have evolved over time. “Gone are the days when parents would blackmail their children into marrying the first person they come across. Just because they are their kids doesn’t mean they are actually children. They are adults with views and minds of their own.”
Kaz is then introduced to Maimoona (Sajal Aly); a shy introvert from Pakistan, unsure about the idea of moving permanently to London. She’s dealing with internal battles of her own; battles between personal desires and societal expectations.
“Maimoona may not have verbally said much, but her face said everything,” explains Aly, looking beautiful and radiant as ever. “She is torn between what she wants and what society silently shoves down at her and eventually, she goes with what the latter expects.”
The film navigates between London and a fabricated Lahore filmed in the suburbs of the British capital; a feat that comes as testament to the film’s production design. Kaz and Zoe’s jaunts across Lahore, backdropped by its magnificent architecture, set the stage for Pakistani music legends to shine, including the mesmerising voice of Rahet Fateh Ali Khan.
Pakistani actress Sajal Aly plays Maimoona — torn between her own desires and society’s expectations.
And if this wasn’t enough, Nitin Sawhney and Naughty Boy add further melody to the film’s music, as they talk about their experience of creating appropriate tunes such as the foot-thumping “Mahi Sona”.
“It was a great process and experience to create an appropriate language and expression of music which added elements and flavours to the film,” says the duo enthusiastically. “It’s also an ode to our South Asian heritage.”
Even though the tone of “What’s Love Got To Do With It” is distinctly feel-good, the film thoughtfully explores the unconventional ways that relationships may be built, and what multiculturalism can teach one another. Is it, in fact, more sensible to be practical about relationships? Is it possible to learn to love the person we’re with? Is love really the only ingredient needed for a successful marriage? Why was Kaz’s sister shunned for marrying outside of their culture? And do Western relationships draw more on the ideas of assisted partnerships than we realise?
A clever reference is drawn from the moment Prince Charles shattered many royal dreamers’ hearts with his dismissive “whatever in love means” comment upon his engagement to Princess Diana, thus proving that these notions may be closer to home in the West than one might believe.
James and Latif are a charismatic pair, with Zoe married to her independence and Kaz gently questioning her prejudices. The film is also a vivid demonstration of British talent, with Asim Chaudhry playing a hilarious yet questionable rishta uncle, comic duo Ben Ashenden and Alex Owen appearing as a pair of TV commissioners with a briefcase of ridiculous ideas, and Nikkita Chadha as the confrontational Baby — the film’s feisty rebel, in love with dancing.
“It’s incredible to be part of such a diverse and stellar cast,” smiles Chadha animatedly, while sipping on tea at Soho House in London. “My character is defiant and nonconformist — perfectly conflicting with the name “Baby “. I’m really excited for everyone to watch the film.”
Divorce is still stigmatised in South Asia — a theme often carefully avoided in desi films and television. Khan gently addresses it as a twist in the film – with a reminder that be it love or assisted marriage — amicable and mutual separations are a possibility.
As a complete package, “What’s Love Got To Do With It” deftly wraps up all the emotions associated with love and family in its joyful, musical, and vibrant 109-minute runtime. With its cast, music and direction, this classic rom-com is set to make you laugh, cry and, even more importantly, make you think about the multi-dimensional nature of love within and across cultures. The film is now showing in cinemas worldwide, and we highly recommend it.
Desk bound by day and travel bound all other times – Queenie thrives on her weekly dose of biryani and chilli paneer. She recently released her first book called The Poor Londoner, which talks about comical expat experiences people face worldwide. With degrees in Journalism and Creative Writing, her work and research on gender inequality in the travel industry is taught in universities across the globe. Her travels and everyday fails can be found on Instagram (@thepoorlondoner) and YouTube (The Poor Londoner).
Originally from Karachi, Pakistan and now blended into the hustle-bustle of London, Marium is a trainee technology consultant, by day and sometime also night, and also finishing her bachelors in Digital Innovation. In the midst of striving to be someone, she enjoys dreaming about the impossible (impossible according to desi standards and sometime Harry Potter impossible as well), and writing about them. She enjoys baking, decorating things and a cup of chai!
Priya Arora is a queer-identified community activist, editor, writer, and Netflix enthusiast. Born and raised in California, Priya has found a home in New York City, where she currently works as a Web Editor at Hearst Business Media. When she’s not working, Priya enjoys watching old school Bollywood movies, obsessively playing Candy Crush, reading books she never finishes, and eating way too much of her partner’s homemade Hyderabadi biryani.
