Everything You Need to Know About H&M’s First Hijabi Model Mariah Idrissi

by Naila Sheikh

Mariah Idrissi, 23,  is a U.K.-based Pakistani-Moroccan model, who was recently featured in the H&M nationwide Fall ad campaign. She may not be your average poster girl, but she is definitely a brown girl we can all look to and respect as a progressive young Muslim woman.

My first reaction after seeing the ad was a combination of surprise and excitement. For a major retailer like H&M to choose a Hijabi girl as their model is certainly a breakthrough in the advertising world in America.

The ad, circulating heavily on my social media feeds, evokes emotions of success, progress and equality with the warm fuzziness of acceptance and belonging, which haven’t been the norm for many Muslims living in the U.S.

As American-Muslims, we are often devoid of this feeling and are more likely anticipating bad news concerning Muslims in the media.

So, Idrissi modeling for H&M brings much-needed healing to our youth, who are tired of hearing anti-Muslim sentiments on news channels, not to mention the simple lack of consideration heard during Donald Trump’s election campaigns.

H&M’s marketing geniuses should be given immense credit for their fresh approach to finding talent in an Instagram superstar like Idrissi, who proudly represents her unique hijab styles and wants to combine fashion with modesty. 

Mariah Idrissi

She was at first skeptical of this opportunity when approached by H&M’s model scout.

“Are you sure they know I wear a hijab?” she asked as stated in her interview with Fusion.

In the same interview,  she is candid about the behind-the-scenes of her shoot;

“If the cameramen noticed something not quite right, they would call a woman over to fix me, it was sweet,” Idrissi said.

“One of the watches was dangling in the wrong way, and rather than just twisting it on my wrist, the cameraman asked a woman to come over. It just showed that little bit of respect.”

Idrissi’s exuberant confidence and screen presence are due to her teenage exposure to stage performances— she would recite Islamic poetry. Her interest in Islamic/religious studies and history along with her dedication to artistic pursuits, further show her strong faith and upbringing, undoubtedly molding her into the beautiful and spiritual modern Muslim woman she has become.

Idrissi seems to understand the global impact and change of mindsets this opportunity has brought forth, revolutionizing the modern yet fashionably modest muslim. 

“It always feels like women who wear hijab are ignored when it comes to fashion,” she said. 

“Our style, in a way, hasn’t really mattered, so it’s amazing that a brand that is big has recognized the way we wear hijab.”

[Photo via Mariah Idrissi's Instagram]
[Photo via Mariah Idrissi’s Instagram]
Muslims are projected to spend $484 billion on clothing and footwear by 2019, an increase from $266 billion in 2013, according to a 2014-15 study commissioned by Thomson Reuters. Making affordable and luxurious fashion relatable to more than 1.6 billion Muslim consumers worldwide — it is indeed a smart business strategy on H&M’s part. 

As a salute of admiration for H&M, I hereby pledge that I will from this day forward as a dedicated modest Muslim consumer, shop until I drop with the aspiration to truly shine in H&M’s Fall clothing.

And, yes, I just added that as another excuse for my shopping expenditure. Certainly a solid one, don’t you think?

Now, you must pardon me as I further strategize my inner-fashionista conquest with none other than H&M, of course! 


NailaNaila Sheikh resides with her husband and two kids in Houston, TX. Born and raised in Holland, she has a keen interest to keep up with the current affairs around the world. Her everyday life, apart from playing mommy, also consists of Food Blogging on her website: NailasKitchen.com.

By Brown Girl Magazine

Brown Girl Magazine was created by and for South Asian womxn who believe in the power of storytelling as a … Read more ›

5 Indo Caribbean Food Experts you Need to Know This Winter Season

trinidad curry
Curried Chicken with Roti Parata or Roti, popular Middle Eastern/Indian cuisine

It is officially that time of year—the holiday season. There’s nothing like Christmas and New Year’s in the West Indies. Between the pepperpot in Guyana and the palm trees decorated in lights in Trinidad, the home food, warm weather and laid-back ambiance makes us wish we could escape the cold and head back to the Caribbean. Most of us, however, cannot “take holiday” and find ourselves hungry for fresh dhal puri and doubles. But, thanks to these Indo-Caribbean food bloggers, we can bring the motherland to our kitchens.

1. Matthew’s Guyanese Cooking

From Diwali mithai specialties to curry chicken, Matthew is creating a name for himself as a young Guyanese food blogger. He makes a great effort to incorporate Hindu holidays and traditions on his Instagram account, in conjunction with the customary foods and sweets associated with these religious events. However, his expertise does not end there, with new and alternative recipes for classic dishes such as curry chicken and bhara, Matthew takes center stage sharing both traditional Guyanese dishes as well as specific religious dishes made for festivals. His most popular YouTube video, with 1.4 million views, features his grandmother and focuses on the best tips to make the softest Guyanese paratha roti. In addition, his YouTube account is home to many videos offering guidance to Indo Caribbean cooking. Find recipes at @mattews.guyanese.cooking

2. Trini Cooking with Natasha

Natasha Laggan of Trini Cooking with Natasha is wildly popular throughout the Caribbean and the U.S. With humble beginnings, Natasha credits her love of food to her family’s business. She speaks of the nostalgia home food provides her as she reminisces memories of her grandmother’s cooking and helping her mother make sandwiches early in the morning. Featured by Forbes, Natasha grew her Facebook following quickly throughout the pandemic by posting old YouTube videos. Today, she has more than 1 million followers on Facebook and over 200K followers on YouTube. She uses her passion for cooking and Trinidadian culture to bring easy-to-follow recipes to viewers. Her following has now reached the West Indian diaspora globally as she has also become a brand ambassador to two well-known food companies.  Follow the food expert @trinicookingwithnatasha.

[Read Related: 5 Indo-Caribbean Recipes for the Holiday Season you Have to Make]

3. Cooking with Ria

With over 100K followers on YouTube, Ria is quite the expert when it comes to making roti. Her dhal puri, sada roti and paratha roti tutorials have over 1M views! However, her expertise does not stop there. Of the 180 YouTube tutorials, her recipes vary from curry to other Trinidadian favorites like macaroni pie and pigtail soup. Just scrolling through her YouTube page makes your mouth water. From doubles to classic Trinidad bakes like pound cake and sweet bread, she provides precision and anecdotal commentary while guiding you through the familiarity of home food. Check out Ria’s page at @cookingwithria.

 

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4. Chef Devan

Known as Chef Devan, Devan Rajkumar embraces his Guyanese Canadian heritage by creating recipes combining flavors of both the East and West Indies. His love of food has allowed him to expand his role to judge in a popular Canadian cooking show: Food Network Canada’s Fire Masters. His cooking often blends the flavors of multiple cultures but also creates the classic recipes of his motherland. With a multitude of interests, Chef Dev uses his social media platform to connect with followers by sharing various aspects of his life that go beyond cooking. His most recent YouTube video provides a trailer for an upcoming video “Tastes Guyana” which shows him exploring Guyana from the inside, specifically deep parts of the inner country. To learn more about Chef Devan follow @chefdevan.

 

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5. Taste of Trinbago

Reshmi is the chef behind the growing blog, Taste of Trinbago. A Trinidadian native who now resides in Texas, she uses her love of food and Trinidadian culture to share hacks, tips and easy recipes with West Indians throughout the globe. She finds a way to simplify traditional West Indian meals, that we once watched our elders make with curiosity.  From holiday specialties like black cake to Diwali delicacies, Reshmi has brought vegetarian and non-veg recipes to followers in an extremely accessible way. She even posts recipe cards on her IG highlights for followers who may need written instructions. Her IG profile is a mix of various West Indian foods while also sharing bits of her life and even her secrets to baby food. Follow her @tasteoftrinbago.

 

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These are just five Indo Caribbean food bloggers sharing their secrets to easy cooking. The once very daunting recipes and food instructions our parents gave have been simplified by most of these bloggers through video, voice over and modernized recipes. We no longer have to estimate a “dash, pinch or tuk” of any masala. We are just days away from Christmas and this is the perfect time to find the best-suited recipe to make that paratha for Santa.

Featured Image courtesy of Shutterstock.

By Subrina Singh

Subrina Singh holds a Bachelor’s Degree in Asian & Asian American Studies from Stony Brook University and a Master’s Degree … Read more ›

My Meaning of Dharam is Different From my Mother’s

The feedback from the microphone gratingly penetrated the vacant bubble I had fallen into after watching yet another performance by the youth, educating us on the benefits of Jainism. I had been daydreaming of the skits I had put on as a child, remembering the diligence with which I memorized my lines. “Why did I?” I wondered. I never truly knew what these skits were about. I knew the plot, but they all felt a little too neat to me.

Every problem had an answer; every story ended triumphantly. Victory over evil. Good deeds are rewarded. Back on stage, I saw an auntie wrapped in a sparkly red sari walking to the center of the stage, her hands folded together graciously. “Let’s put another hand together for these children!” she said, gesturing behind her. Some children sheepishly peeked out from behind the curtain. “And let’s thank their parents. Parents, it is your responsibility to bring your children to the temple. Without your involvement, our children will not know the correct way to live. It is your duty, your dharam.” 

Glancing over at my mom, I could see her eyes clouding as she clapped. The weight of that word was not lost on me, and it certainly wasn’t lost on my mother. Dharam felt like a heavy word. To me, it felt like it somehow encompassed morality, duty, and culture all into one. Many religions have a version of dharam, they all define it differently, but it always seems to boil down to the same idea: a guide on how to live one’s life. I felt like it was interpreted in a much more rigid and arbitrary manner. The skit highlighted waking up early, not spending too long on your phone, and doing your homework as dharam. Growing up, some of the whims of my parents: not staying out after dark, spending too much time with our friends versus our work, and being obedient, also fell under the umbrella of dharam. Dharam was being diluted. 

Dharam, when broken down into its roots, means ‘to support’. But often it would feel like the opposite of this, suffocating with heavy expectations that seemed to grow with each year. What did it mean to be a good daughter, good sister, or good person? How had a guide on how to live life turned into the only correct way to live at all? 

[Read Related: Jainism and Mental Health: How my Renewed Faith Made Me Stronger]

I remember telling my mother I wasn’t sure I believed in religion anymore. My mom was driving me back from the temple, and it no longer felt peaceful to me; no longer felt right. Walking around after the pooja, speaking to all of the aunties and uncles…I felt out of place. All of them told me how lucky I was that my parents were such pillars of our faith. They forced me to promise that I would come to the temple every time I was in town when I knew deep down that I wouldn’t. It felt wrong lying; it felt wrong to pretend that I was religious when I wasn’t anymore. 

My mother’s nostrils flared, but she kept her eyes on the road. She increased the speed of the windshield wipers even though it was only drizzling slightly. 

“How can you say that? How can you reject a god that has given you so much?” she fumed. “You know nothing about Jainism. You know nothing about what you are just throwing away. You don’t know how lucky you are to be born into this religion.” I let her fume. My change of heart hadn’t come out of thin air. I hadn’t prayed in years. I only went to the temple for my mother’s sake. Deep down, I think my mom knew I didn’t have a strong attachment to my religion anymore, but she didn’t want to admit it. Maybe she thought dragging me to the temple would somehow make it habitual for me; a part of my routine. But religion cannot be forced, and no matter how hard I tried, it didn’t work for me. 

Maybe part of the shock of my disbelief was the fact that secularism feels non-existent in India. Indian soap operas emphasized the proper actions of a good daughter-in-law, wife, and mother, and villainized those who deviated from traditional roles and values. Even progressive shows such as “Anupamaa, which shows a housewife divorcing her husband, entering the workforce, and creating her own dance studio, showed that divorce is only acceptable in extreme circumstances. Failing to impart these values to your children is viewed as a failure in your role of a good parent. 

But my mother is an amazing mother. She raised me to learn to question the world around me. She fostered the importance of working hard and being humble. She taught me to be a good person and care for others, not because I was obligated to by my faith or karma, but because it was what I should do. She supported me and taught me to support others, which I believe is the meaning of dharam. She did not fail her dharam as a mother, but because of how dharam was presented to her, she will never know that. 

Image courtesy: Casimiro PT via Shutterstock

By Vashali Jain

Vashali Jain is a medical student at Virginia Commonwealth University. In her spare time, she likes to experiment in the … Read more ›

The Family Immigration Process That’s Meant to Reunite, Keeps us Apart

These days, the phrase, “love knows no bounds” doesn’t seem to hold true. For many couples, specifically, those in long-distance relationships, the lengthy and complicated immigration process can keep lovers apart for six to 24 months. Well, aside from the thousands and thousands of miles of the deep ocean in between. I’ve been there; I have been an immigration attorney for 10 years and I found love abroad (my wife was living in the UK when we met).

I was flying across the Atlantic every few months so, as you can imagine, dating was quite expensive (though she quite liked the fact that for our first intentional visit, I paid several thousand pounds for a global migration conference as an excuse for flying over).

Marriage immigration is complex and costly. The eligibility and procedural requirements are confusing and require multiple long and complicated application forms over the course of six to eight years: from fiancé(e) or spouse visa through adjustment of status process, the Removal of Conditions Application, and thereafter applying for U.S. citizenship.

To put it in perspective, many immigration applications end up being 200-300 pages long. For you to know exactly what you need can be either extremely expensive — using an attorney, who typically charges $2,000-$12,000 per application (not including government-filing fees) — or time-consuming learning how to DIY. If you opt for the latter, it is quite scary to have to figure out the requirements and procedures and follow up with case status checks in hopes of finally getting some peace of mind that your case is progressing as it should. 

[Read Related: Tug of war: Brown Women and the Feat of Marriage]

The worst part? The grueling wait. Waiting while not knowing how long until you can bring love home; waiting to start a family — the next chapter of your life. You keep hearing people say, “life is short!” and you thought that you finally found a partner you want to spend it with. Unfortunately, life (bureaucratic procedures) get in the way. 

The combination of distance and long immigration processing times puts our next chapter ‘on pause’ while we do everything we can to bridge the gap — the gap that effectively challenges our ability to build a ‘real’ relationship. Or did it? Is there a test for this kind of thing? I mean, apparently, the U.S. Immigration Service (USCIS) seems to know what a “real” relationship is and tests ours against some “standard” to determine if it is genuine enough to grant a fiancé(e) visa or spousal green card. What makes a strong Fiancé(e) or Spouse visa application? I’ve experienced love; I am human. What do they want from me to bring my partner home?

I have been a U.S. immigration lawyer for over 10 years and I myself found love abroad and firsthand had to go through the process of bringing my spouse home to the United States. My wife is an NRI who grew up in the Philippines and lived in London where we met (more on how our meddlesome Indian families instigated our “meet-cute” in a future article). Having recently gone through this journey, and having helped hundreds of immigrant couples over the years, it became obvious that there had to be a better way. It should not be expensive, unaffordable, or overly complicated for you to bring your loved one home to become a family. 

[Read Related: How to Follow Your Heart, Even When it’s Hard]

When we were apart, we did everything from waking each other up in the middle of our respective nights, with the time difference, to one partner falling asleep with the other on the phone. We watched movies together on Netflix. We made travel plans and talked about what the future would look like. We craved each other and expressed our love daily, maybe even hourly.

The future can be uncertain for any couple, but perhaps even more so for those in a long-distance relationship. When one partner is waiting for a spousal visa or fiancé visa, there can be a lot of anxiety and stress about the process and wait times. Even one mistake can set the whole process back months or even years and, if you are not familiar with the process, there’s always the overhanging uncertainty of whether or not the visa will be approved altogether. 

In today’s globalized world where borders are becoming less relevant than ever before, largely thanks to technological advances which allow individuals across countries via Facetime, WhatsApp, and Skype chats without having left home, there is more of a need for a streamlined immigration tech platform that helps “modern” couples who are dating long-distance with the help of technology.

The number one reason Fiancé(e) visa or Spouse visa applications are denied is lack of documentation evidencing your relationship/intent to marry. This article shows what evidence you can provide USCIS to prove you have a genuine relationship and thereby strengthen your visa application. OurLoveVisa.com is an immigration attorney-designed platform that provides free tools and features to help couples going through the U.S. K-1 or marriage visa process plan, manage, and track their immigration journey. Many couples going through the K-1 fiancé visa process, or CR-1/IR-1 spouse visa process, have found its relationship timeline tool, which is as easy to use as Instagram, helpful in building their application. The best part: it’s free to use. The OurLoveVisa.com platform was built so you can focus on what is truly important, your relationship!

The long, unreasonable immigration processing/wait times are definitely another topic for discussion and, as time goes on, I will continue to share and elaborate on my and my wife’s joint and individual journeys through marriage, immigration, and closing the gap from our long-distance relationship. In the meantime, I hope the information provided will bring value to you and your journey.

By Kunal Tewani

Kunal Tewani is a US immigration lawyer who grew up in New York with his extended family under one roof. … Read more ›