Everything You Need to Know to Plan the Perfect Road Trip Around Gujarat

Gujarat

by Krina Chauhan

We all love a spontaneous road trip. Packing our bags, grabbing a few friends, and driving off into distant lands—but what happens when you decide not to drive across various states and just explore what’s on your own doorstep? We made a pass at the luxurious backwaters of Kerala, the wonders of the Taj Mahal and the majestic peaks of Shimla to explore our state of Gujarat.

[Read Related: Recreate Gerua’s Dilwale With Your Own Iceland Vacation]

Day One: Anand – Dwarka

With 411 km to cover, we hit the road at 5am in search of one of India’s most cherished pieces of ancient history. Dwarka, meaning ‘Gateway to Heaven’ in Sanskrit, is one of the seven most ancient religious sites in India. Mentioned in the Mahabharat as the Dwaraka Kingdom, it is also noted in Hindu mythology to be the location where Lord Krishna once lived.

Gujarat
[Dwarka, Gujarat]
Piling through security and congested lines of worshipers, I was stunned by the intricate, pristine limestone architecture, which dates back as far as early 15-16 century.

Day Two: Bet Dwarka – Dwarka

Eating breakfast with the local street vendors, we then headed 33 km to the island of Bet Dwarka.  Bet Dwarka is also an ancient city recorded in the Mahabharat situated three km off the coast of Okha. Bet Dwarka houses so much history and some say that the deep coastal lines house India’s version of the Lost City of Atlantis.

Gujarat
[Bet Dwarka, Gujarat]
On arrival, just like many others, I was taken back by the boats, fisherman and stunning views of the sea, but then I had no idea what to expect next. To get to Bet Dwarka, you have to take a ferry boat from Okha port, and trust me, it’s an experience I will never forget. Quickly fears of the sinking ship Titanic entered my mind as endless streams of locals and tourists scrambled on to one medium sized boat. You would think that they would stop taking on more passengers, but no, the ferry would not leave until every square foot was filled. 

Gujarat
[Bet Dwarka, Gujarat]
Lord Krishna Temple: If you’re going to Bet Dwarka, you have to go to the Lord Krishna temple. Hopping off the ferry, we opted to take a rickshaw to the temple. Riding through small and rough roads, it’s hard to believe such a temple exists.

Cities like Dwarka and Bet Dwarka remind me of those places stuck in time, but definitely cities not to miss

Gujarat
[Bet Dwarka, Gujarat]

Day Three: Porbandar – Somnath – Diu

Leaving the ancient city of Dwarka, we then headed 104 km to the ancient port city of Porbandar. Best known for being the birthplace of Mahatma Gandhi and Sudama (a friend of Lord Krishna), I instantly fell in love with the exteriors of Porbandar’s small streets and shops.

Gujarat
[Porbandar, Gujarat]
Kirti Mandir: Kirti Mandir is a memorial temple built in memory of Mahatma and Kasturba Gandhi. Built in the 1950’s the temple symbolizes the 79 years of lifespan of Gandhi. Walking around, Gandhi’s life is well documented. The temple also integrates architectural elements from Hinduism, Buddhism Jains, Parsi’s, Church’s and Mosques with Gandhi’s central belief of peace.

Gujarat
[Kirti Mandir, Gujarat]
Gujarat
[Kirti Mandir]
The Ancestral House of the Gandhi FamilyThe ancestral house of the Gandhi family, where Mahatma Gandhi was born, is adjacent to the Kirti memorial Mandir. Built over three floors, it’s actually quite extraordinary seeing how one of India’s most iconic figures once lived. It is full of low-level ceilings, steep staircases and quaint alcove walls that Gandhi may have used to house candles.

Gujarat
[Ancestral House of the Gandhi Family, Gujarat]

Chowpatty Beach: If you need to stop before your next location, then stop off at Chowpatty beach. Although it’s a small strip, it’s a nice stopping point with sand and good views of the sea… and if you’re lucky you may even see a camel in top hat.

After our quick stop, we then headed 133 km towards Somnath.

Gujarat
[Chowpatty Beach, Gujarat]
Somnath Temple: I wasn’t quite sure what Somnath had in store, and after being told to just go with it (because it housed yet another important temple for Hindus), I did just that. Quite recent in its construction, Somnath Temple was rebuilt in 1947 after being destroyed and rebuilt several times by Islamic kings and Hindu kings. The temple itself is extremely ornate and I adored how it backs off into the sea. I only wished that I did my homework and researched more about the significance of the temple so that I could fully understand its importance.

After our pit stop in Somnath we then headed 85 km towards Diu.

Day Four: Diu

Starting bright and early, driving through the roads of Diu, its ancient Portuguese roots can be seen on every street corner. As someone who also wanted to see another side of Gujarat’s history, I was super excited to get my archaeological geek on and see Diu’s castles, forts, and caves. Taking a glimpse into Indo-Portuguese, life I can see why Diu is slowly becoming a popular tourist destination for all.

Gujarat
[Naida Caves, Diu. Gujarat]
Gujarat
[Dir Fort, Diu, Gujarat]
Gujarat
[Fortress of Panikota, Diu, Gujarat]
Gujarat
[St. Paul’s Church, Diu, Gujarat]
Parting ways with Indo-Portuguese, life we then headed 173 km to Junagadh. Junagadh is the 7th largest city in Gujarat. Going through the gate of the city, it definitely felt like most of the larger cities in Gujarat that I had experienced.

GirnarGirnar is not for the faint hearted. Older than the Himalayas, Girnar is a range of mountains with 10,000 steps. Many Hindus and Jains come to Girnar as it’s considered sacred and an important pilgrimage site. Girnar can’t be done in one day (unless you’re super fit), and we met some devotees that had started the night before and were only just finishing their journey.

Gujarat
[Girnar, Gujarat]
Uparkot Fort: Uparkot Fort was believed to have been built in 319 BC. It left me with everlasting road trip memories of the views of Girnar Hill from the fort.

Gujarat
[Uparkot Fort, Gujarat]
Gujarat
[Uparkot Fort, Gujarat]
Gujarat
[Uparkot Fort, Gujarat]
I thoroughly enjoyed exploring Gujarat, and I’ve come back with so many treasured memories and experiences.

Did I need to travel to a different state to call it a vacation? No. I left Gujarat with so much appreciation of its ancient history, and I can’t wait to go back and explore it further.

[All photos are courtesy of Krina Chauhan.]

If you would like to share a travel story for our weekly #TravelTuesday posts, be sure to email our lifestyle editor Ashni Mehta at Ashni.Mehta@0mq.349.myftpupload.com.


Krina CKrina Chauhan recently quit her corporate life in pursuit of a life-long dream to travel the world. After witnessing many hidden gems, eating her way around through different countries and sharing a laugh or two with the locals, you can now find her pursuing another dream, to write. Krina wants to write about the things she loves and share it with the world, but don’t worry, though, a traveler’s heart never fades, and you will probably find her researching her next destination soon.

By Brown Girl Magazine

Brown Girl Magazine was created by and for South Asian womxn who believe in the power of storytelling as a … Read more ›

Celebrating our Cultural Identity With Bharatanatyam

Bharatanatyam- A Dance to My Cultural Identity

What is Bharatanatyam?

Bharatanatyam is a traditional Indian dance form and the oldest classical dance tradition in India. Bharatanatyam, originally a dance performed by women in temples of Tamil Nadu, is often used to convey Hindu religious tales and devotions. It is taught by a teacher known as a guru. The dance costume resembles that of a South Indian bride and the dancer wears anklets, called ghungroos, to keep the rhythm while dancing to the music. While Bharatanatyam is still taught all over the world in the traditional way, the styles of teaching have changed over the years. For the last six years, my sister and I have been taught modernized styles of Bharatnatyam in the USA.

 

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What is an Arangetram?

An Arangetram lasts approximately three hours and has nine, or in our case 10, dances in total. It begins with an introduction dance called a Mallari or Pushpanjali following the guru’s nattuvangam (rhythm kept using symbols). In the middle of the program is a Varnam — a centerpiece dance that lasts about 30 to 40 minutes. This dance tests the dancer’s endurance as well as their storytelling ability. The performance is concluded with a Thillana which is seen as the last glimpse into the dancer’s full capacity. The Thillana is followed by a Mangalam, the closing dance of the Arangetram.

[Read Related: Reinventing the Panchakanya Women Through Bharatnatyam]

Preparing for the Performance

My sister and I began learning Bharatanatyam in 2016 when we were nine years old. Despite our instant attachment to the art form, we were always daunted by the idea of having an Arangetram of our own. It would be challenging, mainly because we are twins, and our performance would have to be suitable for two people to perform side by side. We began preparing for this event in the summer of 2021. Our guru would make us run for the first half hour of class to build our stamina — much-needed for a three-hour repertoire. We would spend the next two and a half hours learning our repertoire. The first dance we learned together during this time was our Varnam. Learning this dance took a month and we spent a lot of time memorizing it. Our Varnam was dedicated to Lord Krishna, one of the many Hindu gods, known for his charm, wit, and being a master Guru whose philosophies were immortalized through the Gita — the Hindu Holy scripture.

An Arangetram is the on-stage debut of a traditional Bharatanatyam dancer following years of training and discipline under the able guidance of a guru. This is a milestone for young artists as it opens up the opportunity for solo performances, choreographing individual pieces, and instructing other dancers.

By January, we had learned our entire repertoire and were starting to memorize it while adding expressions, poses, and building up our stamina, making them look effortless. Some dances were more difficult to memorize than others, particularly dances that were story-based. Because most Bharatanatyam dance music is in either Sanskrit or Tamil so we couldn’t understand the lyrics right away. Our guru helped us interpret the stories before teaching us the choreography making them easier to commit to memory. We also had help from our mother who listened to all our songs and gave us keywords that corresponded with our dance moves. Listening to dance music on the way to school, dance, or while getting ready for bed, became a part of our daily routine as it helped us internalize the rhythms.

Although a year seems like a long time to prepare for an event, the day of the Arangetram came before we knew it. The morning started off with family and friends coming to our house to help us transport decorations and essentials we would need backstage. We arrived at our venue — the Balaji temple in Bridgewater, New Jersey — and made our way to the green rooms. Our makeup artists assisted us with hair and makeup, which lasted four hours. During this time we were going through the dances in our heads and mentally preparing for the performance to come. Once we were dressed in costume, we headed for the stage pooja, a prayer session on the Arangetram stage with close friends and family, to invoke a successful performance. This was also the time when jitters started kicking in. It had just occurred to us that the performance we’d been preparing for our entire dance careers was about to happen and this was the only chance we had to show the audience our very best.

A person can only have one Arangetram in their lifetime, and this huge milestone comes with pressure given how special the performance is.

As the masters of ceremony were introducing our first number all I could do was stare at my sister standing in the other wing, and I knew we had the same thoughts going through our minds.

[Read Related: Two Classical Indian Dancers Bring Bharatanatyam to the Forefront with Social Media]

Delivering the Dance

As we began dancing I felt almost a sense of relief because of how well we knew the dance. Every single dance was so ingrained in our muscle memory that it felt like second nature even in front of such a large audience. During the repertoire, we had two costume changes, with three costumes in total. Each costume change took 15 minutes while the audience was learning about SAMHAJ or listening to speeches from our friends and family. Backstage, our makeup artists and backstage moms were busy helping us change our costumes and jewelry, adjusting them to make sure nothing would move while dancing. We also had some of our fellow dance girls backstage giving us water and fruit as well as tightening our ghungroos so they wouldn’t fall off on stage.

Our Varnam was a huge success, resulting in a standing ovation from the audience. After the Varnam, we performed a slower dance called Ramabajanam, telling all the stories about Lord Ram, another Hindu god known for his chivalry and virtue. We decided to dedicate this dance to our parents since it was always their favorite to watch and listen to. My mom was heavily involved in helping us memorize this dance by telling us the stories so we wouldn’t forget the choreography. Right before the last dance, we acknowledged all of the people who helped us backstage and were presented with our graduation certificates. In order to give the audience a peek at the effort that went into the performance they were watching, we shared our experience with the audience as well as our guru’s message during this time. Our last dance surprised the audience, as our mother joined us on stage and danced with us. She always dreamt of being a dancer as a child but was never able to learn. Sharing one dance meant a lot to us, and watching it was very entertaining for the audience as well. After all the dances were over, all our guests proceeded to the banquet hall for dinner where we were able to greet all our guests and thank them for coming. When the night ended we were exhausted but still full of adrenaline.

 


Even though the tension that had built-up in my head over the last few months had now subsided, I was somewhat disappointed that the process had come to an end. I wouldn’t exactly call my Arangetram journey perfect or effortless, but I grew so much this past year as a dancer and as well as a person. The lessons I learned from dance about hard work and resilience will carry on with me for the rest of my life and for that I am forever grateful. The event itself brought so many people together such as my aunt and cousin, who came all the way from India to attend, as well as so many relatives that we hadn’t seen in years. Grandparents, as well as young children all gathered in the audience to watch a display of their culture, or for some audience members, learn a new one. Not only did we spread awareness for this beautiful art form, but we also raised awareness on mental health amongst South Asians — an issue we’re passionate about.

Along with our guru, we decided to leverage this event to create awareness for mental health amongst South Asians in the United States. We decided to advocate for SAMHAJ, a charity that provides education and support for South Asians affected by serious mental illnesses. In order to educate people about mental health, SAMHAJ offers workshops to social service organizations, schools, and mental health professionals as well as provides culturally competent mental health services by creating bilingual support groups. You can donate to SAMHAJ via this link.

Overall, this process has been immensely gratifying and I simply cannot wait to see what the future has in store for me with Bharatanatyam.

 

By Shreya and Shibani Sarkar

Shreya and Shibani Sarkar are 15 years old and they started learning Bharathanatyam from Guru Sanjeeta Mukerjee at the Sanchari … Read more ›

Priya Guyadeen: The Indo Guyanese Comedian Paving the way for Caribbean Comics

Guyadeen

“How could the British bring the Indians without the cows?” That’s one of the jokes you’re very likely to hear at comedian Priya Guyadeen’s show. In fact, the 53-year-old just wrapped up a set of shows with her troupe: Cougar Comedy Collective. The Guyanese-born comic spearheads the group of mostly women of “a certain age,” as she puts it.

 

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She says the group was formed in 2021 but she started dishing out jokes back in 2020 during the pandemic, over Zoom. She was always labeled the “funny one” in her family and decided to take her jokes to a virtual open mic, hosted by her friend, where she says failure was less daunting. 

[Read Related: Indo Caribbean Actress Saheli Khan Lands Role as Young Anna in Disney’s Musical ‘Frozen’]

Cut to 2023, and the comic was able to take her show on the road. Guyadeen and her fellow performers recently hit the East coast for a set of shows called “Cougars on the Loose!” The shows even featured two male comics. 

Guyadeen’s comedy routines touch on her Indo Guyanese background, highlighting stereotypes and a clash of cultures. In one of her jokes, she tells her audience that her Guyanese mom is bad with names when she introduces her white boyfriend, Randy, and he gets called Ramesh. 

Out in the Bay Area — where she spends her days now — she tries to connect the sparsely Caribbean population to her jokes. 

That includes talking about the 1978 Jonestown Massacre which had ties to San Francisco and ended in Guyana. She uses this as a reference point — trying to connect her audience to her background with historical context. She says this does come with its challenges, though. 

The single mom also practices clean jokes. Once she finishes up her daily routine with her eight-year-old son and day job as a project manager for a biotechnology company, she tries to find time to write her material. 

It’s a balancing act. I’m like the day job-Priya for a few hours or for a chunk of time. And then I’ve got to put on my comedian hat and do that for a period of time because with comedy, I’m not just performing. I’m also producing, managing the shows, booking talent, seeking venues. 

Though it’s not easy, she says she’s learning through it all — the business side of comedy and discipline. 

Guyadeen, who’s lived in Brazil and Canada, says her young son really contributes to her comedy. A lot of her material focuses on jokes for parents, and single parents like herself, because she feels:

[We live] in a society that doesn’t really create a support system for single parents.

Her nonprofit, Cougar Comedy Collective, was born out of all the great reception she received. She noticed a “niche market” of women in their 50s who loved to get dressed up and come out to the shows to hear jokes that related to their own lives that aren’t typically touched on. These were jokes about menopause, aging and being an empty nester. Guyadeen says her nonprofit,

…bring[s] talent together in our age group to celebrate this time of life; celebrate this particular juncture in a person’s life.

As Guyadeen continues her comedic journey, she says she hopes she’ll be a role model for other Caribbean women to follow their dreams despite their age. She also hopes to see more Caribbean people carving out their space in the entertainment industry.

Featured Image of Priya Guyadeen taken by Elisa Cicinelli Photography

By Dana Mathura

A natural-born skeptic, Dana is constantly questioning the world around her with an intense curiosity to know who, what, where, … Read more ›

In Conversation with Neha Samdaria Founder and CEO of Aam: A New Type of Fashion Label

Aam
Aam

Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!

[Read Related: Indra Nooyi Talks ‘My Life in Full’ and her Journey to Becoming PepsiCo’s CEO]

 

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[Read Related: In Conversation With Illustrator Anoosha Syed]

What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?

I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.

When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.

You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?

On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.

Have you faced adversity as a newcomer in this space?

The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.

Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?

My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.

I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.

Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?

I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.

In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.

What made you decide to name the company Aam?

“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.

What is the process of rethinking fit standards?

Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.

At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.

[Read Related: Tech Leader Asha Easton is Pioneering an Innovative Future, Inclusive of All]

 

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[Read Related: Saree, not Sorry! In Conversation With Sasha Revankar, Founder of the ‘One Minute Saree’]

Where do you feel the fashion industry can improve?

There are big opportunities for improvement in supply chain, fit and inclusion.

On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?

I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.

And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.

As a CEO of a company what is your daily routine?

My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.

First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.

I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.

Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.

As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?

Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).

Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.

On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.

On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.

I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!

[Read Related: Shark Tank’s Krystal Persaud of Grouphug Solar is Breaking Barriers for Women of Color in Technology]

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We would love to hear some testimonials from previous customers.

“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S

“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M

“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L

“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S

Where do you see the company expanding in terms of different types of clothing offered?

I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.

What is the toughest part of running your own company?

Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.

But, easier said than done!

Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?

I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.

 

Photo Courtesy of Yogini Patel

By Arun S.

Arun fell in love with music at a young age by way of his middle school music teacher Mr. D. … Read more ›