The route to tranquility isn’t black and white; it varies from person to person. For Shah, her music is her serenity. Using the analogy of worship and meditation, Shah describes her work in music as her way of finding her inner peace and practicing spirituality.
We talk to Shah regarding her newest release, “Falu’s Bazaar,” which has garnered far more praise and popularity than expected. Traditionally known as an “Indie-Hindi” artist, Shah’s latest production in the Children’s Music genre was produced solely as a teaching tool for her son. From radio to music festivals to the hands of audiences not even belonging to the South Asian community, the album has gained incredible traction.
“This album was done for my son. There was no commercial agenda attached to the release of this album,” says Shah.
Shah experienced a gap in the Children’s Music category when it came to finding South Asian music for her son. Rather than complaining about the lack of diversity at her local Barnes & Noble, Shah took it upon herself to write and produce an album to educate her son. An album meant to teach the language and enrich his childhood with the beautiful sounds of India, eradicating the absence with her own voice and rhythm.
“His questions were answered through these songs,” explains Shah.
The titles and lyrics of these pieces have an underlying educational element. The songs teach children how to count in Hindi or contain nostalgic references to growing up in a South Asian family.
The album starts with “My name,” sung by Falu’s 5-year-old son, Nishaad, who teaches children how to say their names, the names of their parents, their age and address all in Hindi. “Tararum Pumpum/The Signal Song” is an upbeat dance track that teaches how to follow street lights and signs. On this track, the listener is introduced to the improvisational element of Indian classical music, known as ALAAP, which features Falu improvising over a given melody with different permutations and combinations of notes, or ornaments.
“Shapes” teaches children the names of four main shapes in Hindi. The call and response element on this song comes from the Indian oral tradition of learning music called Guru Mukhi Vidya.
In “Hulululu Bus,” listeners get to travel by bus to the market, meeting and saying hello to people from different places in various languages along the way. This song has a rhythm in between verses that were Inspired by Indus Valley civilization. On “Rainbow,” a counting song, children learn how to say colors and numbers from 1 to 7 in Hindi to a rhythm (taal) named rupak, a seven-beat cycle in Indian music which can be verbalized as “Tin Tin Na Dhin Na Dhin Na.”
At the “Bazaar” we learn names of multiple flowers, fruits, and vegetables in Hindi as they pick one of each from the market to a sweet beat.
Then with “Masala” we learn names of different spices to emphasize taste and smell elements in Indian cooking while the klezmer-infused “Pots and Pans” features different tools and utensils used in an Indian kitchen.
“Teddy Bear” is a strong groove-focused on the theme of unity, encouraging us to embrace each others’ languages and expressing love and respect for our cultures. The album ends with “Nishaad’s Lullaby,” sung by Shah’s mother to her grandson in her native language Gujarati. This is Shah’s family legacy song that has been passed on for five generations, a gift they hope to keep alive by sharing their deep roots and rich traditions with their children, to continue to be passed on for years ahead.
Needless to say, Shah’s son was an inspiration for this album. However, Shah also draws inspiration from nature.
“Nature gives you answers,” shares Shah, “for example, [I take my son to] the East River and show him that [water] flows in one direction. Just like how the water keeps flowing, life keeps going – be like water.”
For Shah, the significance of music stretches far more than the average person.
“My mom started giving me musical training as a child. [Later on,] I underwent a rigorous musical program by Kaumudi Munishi in Benarasi style singing known as Tumuri,” explains Shah. “I also trained under Ustad Sultan Khan. After this, I did my Masters in Indian Classical Music. My latest teacher, Kishori Amonkar, passed away last year,” shares Shah.
Growing up in a musical family, music became Shah’s identity.
She jokingly remarks, “I’m incapable of doing anything else in my life. I’m limited. Music is all I know.”
Shah writes music that is reflective of her life at that moment. Much like her third album, which mirrored her present life of motherhood, Shah’s next project will echo sounds of spiritualism.
“I am on a spiritual journey and I have always let music represent where I am in life at that point. I don’t give myself [a specific genre or] direction when I write music, I feel it limits my creativity.”
Shah believes in the power of diversity and celebrating different cultures. Starting from her own household, she consciously works to preserve her roots with her son by speaking to him only in Hindi and refusing to answer to him if he talks about anything else.
“If you lose your language, you lose your culture,” says Shah.
Shah’s thoughts about celebrating culture and diversity aren’t limited to only her own. She discusses exposing her son to music and culture from various languages.
“[Our Indian music] has 22 notes, [whereas,] Arabic has 40 notes. [I want my son to be exposed to that],” comments Shah. “[It has been] scientifically proven, when a young child is exposed to many languages, they grow up to be more accepting,” explains Shah.
Shah eats, breathes, sleeps music. She refers to it as pooja (prayer). It is her release and where she finds peace.
“I was 6 years old when I got into my biking accident. To release myself from the excruciating pain, I sang on the top of my lungs. Since that moment, I knew all I wanted to do in life was sing,” opens up Shah.
And that’s exactly what she has been doing. The countless hours spent practicing and training daily for more than 10 years is evident in her work.
And as for any aspiring musicians, Shah leaves this piece of advice:
“Follow your passion. Your honesty will reflect in your work. You have to be a strong person to be an artist, so stay true to yourself and the rest will follow suit.”
Shah doesn’t sing. She surrenders herself to the art and to the universe; the music is then produced on its own. We can’t wait to witness where her soulful journey will lead her next.
March 20, 2023March 29, 2023 3min readBy Rasha Goel
Award-winning commercial real estate and land consultant in Arizona, Anita Verma-Lallian, is venturing into the world of entertainment with her newfound production house, Camelback Productions, making her the first South Asian female in the state to do so. Verma-Lallian is a woman used to paving her own way, and now she’s committed to doing it for future generations.
Through her production company, she aims to contribute towards greater South Asian representation in mainstream media with a focus on storytelling that’s relevant to the community. In a conversation with Brown Girl Magazine, the real estate maven spoke about what inspired her to shift from investing in land to investing in creative dreams.
Tell us more about Camelback Productions and what your hopes are for the company?
The intention is to help communities that are not being represented in the media. As you know, there are a lot more streamers looking for content so that presents an interesting opportunity for people to tell stories that are otherwise not being told.
For us it’s important to tell these stories that aren’t being told, and tell them in the way that we want them to be told. With South Asians, for instance, the roles typically given are stereotypical. There are only four or five roles we are playing repeatedly. I want to show the South Asian community and culture in a different way.
You come from a business and investor background. I am curious to know what catapulted your interest towards establishing a production company?
Good question. There were a few things that inspired my interest. I was looking to diversify the different opportunities we offered our investors. We’ve done a lot of real estate, so we were overall looking for different investment opportunities. And then, at the time when I started exploring this, the real estate market was in this wait-and-see for many people.
Everyone was sitting on the sidelines waiting to see what happens next. There was a slowdown at the end of 2022 which is when I started looking into this more. Film seemed like it was kind of recession-proof and not really tied to what’s happening in the economy, which I thought was refreshing and exciting.
Also, overall, I observed what was happening in the industry with there being a push to see more South Asians in the media. The timing felt right, and I think we’re moving in the right direction.
Good stories and good quality scripts. We are looking at all types of content — movies, docu-series, comedy shows, and reality shows. We’re open to anything that has a good message.
On a personal level, what hits home for you with this production company?
Growing up I always loved film and TV. We watched a lot of Bollywood movies because that’s what we related to and I always loved that. But I did feel there wasn’t a lot of representation of people that looked like me. Being able to change that — especially after having kids, and a daughter who wants to go into film — is important for. It’s a contribution for future generations. It’s important to me that as they grow up, they see people that look just like them.
Is there a significance to the name Camelback?
Yes! Camelback Mountain is a very iconic mountain in Phoenix.It’s one of the most famous hikes we have here and a relatively challenging one.
The significance is being able to overcome challenges and barriers. I have a nice view of Camelback Mountain and it’s something I look at every day, when I’m stressed and overwhelmed. It has a very calming and grounding presence.
To me the mountains signify being grounded and not being able to be moved by external factors. That’s what I want this production company to be!
What would you advise people interested in entering the entertainment industry?
The best advice I would give someone is to align yourself with people that you know are experts in the industry; that have a good track record. Learn from as many people as you can.I learn as much as I can, talk to as many people as I can, and I study different things to understand what was and wasn’t successful.
Rasha Goel is a 2X Emmy-nominated television host/producer and international correspondent. Her talent has led to opportunities such as giving … Read more ›
“Naatu Naatu” is one of the most memorable sequences from S.S. Rajamouli’s epic action-drama “RRR,” and has assisted the Telugu-language blockbuster in becoming one of the highest-grossing films at the worldwide box office. With music by M.M. Keeravani and lyrics by Chandrabose, “Naatu Naatu” is a celebration of regional music, dance, national identity, and male friendship.
But long before the song began collecting its accolades, its infectious tune and fast-step dance, performed vigorously by N.T. Rama Rao Jr. and Ram Charan, became a viral sensation outside of the film. It’s now the first song in a movie from India to be nominated for an Oscar and also to have won a Golden Globe.
When asked about the song’s ripple effect across the world, Keervani remarked,
For us — the musicians and artists — social media is very powerful, because of the internet and reachability. Nowadays, globally, anything that is different by nature, anything that is innovative, a little innovative, will catch instant attention.
It all started with a TikTok dance challenge where thousands of fans mimicked the dizzying hook step, choreographed by Prem Rakshith, garnering hundreds of millions of views, and making the song a bonafide global phenomenon. Today, the official YouTube video has well over 123 million views.
While the science behind why certain songs have a higher virality is widely debated, Keeravani attributes a large part to the song’s instant connection with the masses to its unusual 6/8 time signature, taken from carnatic music — which he believes is “inherently encoded in the human body.”
For non musicians, he vocally percusses the rhythm, “thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha.”
[This beat] will give you instant energy. Like suppose, you’re going low on sugar. So there are things like instant energy boosters; like you consume some aerated drink or a cup of coffee with sugar. And instantly your energy is boosted. So six, eight will give you an instant feeling to get up, create some steps and dance. There is a swing in the beat. So you will react to that beat — involuntarily you will react.
Before Keeravani wrote the music for “Naatu Naatu,” Chandrabose was given the challenging task to pen the lyrics to this rhythm. Continuing a long-standing collaboration that began 29 years ago, Chandrabose has co-written over 400 songs with Keeravani, including this iconic title track — his only co-write on “RRR.”
Regionality played a significant role in the composition.
Ram comes from Andhra and Bheem comes from Telangana. Both dialects are different; the slang is different. So, there is a challenge to write both slangs in one song. Everybody should understand those words. That is the challenge.
Chandrabose explained how he needed to appropriately incorporate the various dialects from the regions the primary characters were from, and reflect colloquialisms from 100 years ago, when the film’s story takes place, that is also recognizable to present-day listeners.
In [the lyric] ‘Yerrajonna rottelona mirapathokku kalipinattu’ (which translates roughly to “like eating a jowar roti with a chili” in English), ‘thokku’ means pickly, like mango pickle. In Andhra, it is known as ‘pachadi’ and in Telangana, it is known as ‘thokku.’ So, everyone can relate and connect [to] that word. And since ‘thokku’ belongs to Telangana, that line is sung by Bheem.
The original Telugu version of “Naatu Naatu” was also dubbed and released across a variety regional Indian languages, including, “Naacho Naacho” in Hindi, “Naattu Koothu” in Tamil, “Halli Naatu” in Kannada, and “Karinthol” in Malayalam, and has collectively been streamed over 92 million times on Spotify.
Chandrabose remarks that he envisioned the lyrics to 90 percent of the song in half a day, but it took about 19 more months to finalize the song in its entirety. This was in great part due to the time spent on researching the dialects and finalizing each word to the overall ethos of the song. Rajamouli had given strict direction that the song should authentically be about one’s nature, their culture and countryside, and be universally respectful.
When asked about how they scaled this process across the other five language releases, Keeravani recalled that they had to prioritize lip sync.
Since it’s a dance number, there is a combination of close shots and long shots. So the long shots are spared, but in the close shots, they need to be as close to the Telugu lyric, I mean, lip wise.
He added that the writing team had to make some concessions,
There will be a certain amount of compromise in the meaning of the lyric. But that is inevitable. As long as the song is conveying its main essence, it has no problem.
Culturally, India has a rich history of celebrating songwriters, composers, and music directors in cinema. However, this recognition does not always translate to credit and compensation. For example, “Naatu Naatu” was extraordinarily successful on TikTok, but TikTok isn’t available in India, creating complex monetization adversities. It’s especially important to understand that India’s non-bollywood and independent music market has a nascent publishing infrastructure and is traditionally known to have a work-for-hire payment model where song contributors are not offered royalties.
Speaking optimistically to changing times, Chandrabose shared,
I’m getting royalty from past 12 years (from performing rights societies IPRS in India and PRS in the U.K.).
He explained that, especially with viral songs, some songwriters and composers have only limited careers in the “limelight,” but “after 10 to 15 years, they cannot get more work and they cannot get money.” He speaks to songwriting royalties as a key to retirement for the next generation of song makers.
So, at that time they will receive these IPRS royalties as their pension to meet their needs. They will get these amounts in their old age that will help them a lot.
Upon concluding our chat with Chandrabose and Keeravani, we marveled at the amount of progress that has happened for independent and non-hindi language music communities around the world. The virality of “Naatu Naatu” is a testament to the musical prowess out of South Asia, but also challenges the Western notion that Indian music is narrowly defined by belonging in the catchall ‘world music’ category, or the sounds of the sitar and tabla, or a lightbulb-twisting Bhangra club-hit wonder, or, if nothing else, then Bollywood — all in large part exclusively North Indian. Unfortunately, this distinctly important nuance still plagues Western media and major music institutions.
Recently during a Songwriters Hall of Fame conversation with Oscar-nominated songwriters, Paul Williams incorrectly introduced “Naatu Naatu,” as “the first Hindi-language song ever nominated for an Oscar,” which is spliced with not one, but two errors — not only misidentifying the language but ignoring A.R. Rahman’s “Jai Ho!,” a Hindi song which was nominated and won in 2009 for the same category. As South Asian artists around the world begin to traverse into global markets, we hope to see more Western entities taking the time to research, hire South Asian contributors, and execute due diligence to minimize inaccuracies and cultural erasure.
Looking ahead to the 95th Oscars on March 12, 2023, we can rejoice that “Naatu Naatu” is confirmed to be performed live by the original singers Rahul Sipligunj and Kaala Bhairava at Academy Awards ceremony. The Best Original Song nomination is up against “Applause” from “Tell It Like a Woman;” “Hold My Hand” from “Top Gun: Maverick:” “Lift Me Up” from “Black Panther: Wakanda Forever;” and “This Is A Life” from “Everything Everywhere All at Once.”
“RRR” is streaming on Netflix and Zee5. On March 3 it will be re-released in over 200 US theaters as part of ‘The RRR Fan CelebRRRation’. Check your local cinema guides for one-off theatrical screenings.
Rhea has been helping music creators cross-culturally develop their narratives for over a decade, and is especially passionate about advancing … Read more ›
September 14, 2023September 14, 2023 3min readBy Marium Abid
Pairs are made in heaven, and who better than the “Made in Heaven” expert crew to bring them together? Gracing our screen after three years, Zoya Akhtar’s brainchild “Made in Heaven” returned to Prime Video on Aug. 10 with seven episodes.
Set six months after the first season, Tara and Karan (played bySobhita Dhulipala andArjun Mathur) return with their original crew to plan magnificent weddings.
Although grand weddings are at the forefront of the show, there are multiple subplots to keep you hooked — maybe even shed a tear or two. The crux of the storyline is still Tara and Karan’s lives as we see them on a rollercoaster of emotions trying to manage their erratic personal lives.
Keeping true to its spell-binding depiction of weddings, love and relationships, every episode explores a challenge that is deep-rooted in South Asian norms and behaviors. With Kabir Batra’s (played byShashank Arora) voiceover — who’s also the photographer and videographer for the Made in Heaven company — this season makes us question whether the core of a marriage is love or flamboyance.
The season-opening leaves you mesmerized and wanting to fall in love; the extravagant set and a glamorous display of high fashion are true inspirations for whenever there’s a wedding in the family. The artistic works Sabyasachi, Gaurav Gupta, Tarun Tahiliani, and many more, steal the show; their trendsetting designs are a sight for sore eyes.
While this season brings forth many new faces as supporting characters, such as Dia Mirza and Sanjay Kapur, we also have some new members joining the original crew of “Made in Heaven.”
Mona Singh enters as Bulbul, wife of Jauhari (played by Vijay Raaz). She is introduced as a domineering auditor but as the show progresses, we witness the many layers of her character unravel; including that of a strong matriarch. One of the most compelling aspects of the show is her fight to save her son — who gets involved in a case of school harassment — and her and Jauhari’s approach and sensitivity toward the situation.
With her outstanding acting, Singh breathes life into the character. She exudes the panache of a businesswoman while perfectly depicting the complexities of a strong woman with a violent past — the mystery of which we learn as we move toward the end of the show.
Bulbul, however, is not the only new character on the show. Played byTrinetra Haldar Gummaraju, Meher is a trans woman in search of love and companionship. With Meher’s character, the makers have brilliantly opened the doors for more inclusive stories to come to the fore.
While each episode is a different story tackling some of the greatest shortcomings of our society, the lives of Tara and Karan remain at the center of it all; their characters evolving with every new challenge that is thrown at them. We see Tara “drop” from her previous known status of being a Khanna to just being Tara. Her story is one of identity, ownership and self-discovery; Karan’s, on the other had, is that of grief as we see him grapple with finding acceptance and drug abuse. Their struggles add substance to their characters navigating the privileged world; gravely reminding us of all that’s flawed.
It might feel a bit preachy and overwhelming at times, especially when two issues are being addressed in one episode. But in the end, it all makes sense…thanks to the extraordinary acting, marvelous direction, opulent sets and impeccable styling. “Made in Heaven” season 2 has to be your next binge-watch.
