It’s safe to say that fame is hard to acclaim, especially in the world of fashion. With so many moving parts to an industry that changes every day, fashion designers have to stay on their toes to stay relevant while satisfying the needs of their niche audience. That’s the only way they’ll be remembered, and Canada-based designer Mani Jassal has indefinitely cracked the code.
After releasing one stunning collection after another, Jassal knew what it takes to be a stellar fashion designer and seized each moment to showcase her ability and stay firmly put in the competitive world of fashion.
The MANI JASSAL showroom, nestled in the cozy community of Yorkville, is home to eccentric pieces that give you the perfect collaboration between traditional South Asian-styled clothing and modern-day silhouettes. With each piece handcrafted in Canada, Jassal adds a unique touch of her own to every skirt, bustier, and even the conventional dupatta, making you stand out the moment you’re rocking her garments.
After an incredibly successful show at Toronto Fashion Week earlier this month, Brown Girl Magazine got a chance to catch up with the popular designer whose creativity and sense of style know no bounds.
How did you happen to choose the fashion industry as your career?
I have always wanted to be a fashion designer, ever since I was maybe 11 years old. As a kid, I would go around saying I wanted to be a painter/artist, but then in grade six, I had this epiphany that I wanted to create art that people could actually wear. I grew up watching my mom sew, so I think my mother is definitely a huge influence on this as well. But, basically from that day on, I carried a sketchbook everywhere I would go, and sketch dress designs and create some really funky outfits. In high school, I think around grade 11, I thought to myself that maybe being a fashion designer is not the best idea for me and that I would not make money from it. I loved math and physics and was also passionate about engineering. So, I applied for aerospace engineering in grade 12, but my heart still wanted to do fashion.
So, I also applied to the Fashion Design program at Ryerson University. I had a condition with myself: If [I] don’t get into design school, [I] will go into engineering, but if [I] got in, then [I] HAVE to follow [my] dream and do what [I am] most passionate about. I went to Ryerson for Fashion Design, graduated and started up my label a year later.
What does fashion mean to you?
Fashion to me is a way to express yourself in any way you want and can. As cheesy as this sounds, this is a passion of mine and what I have wanted to do since I was a little girl.
A lot of your pieces are a mix of contemporary and traditional. Where do you draw this inspiration from?
When I first got into fashion design, I never thought I would get into the South Asian market and it sort of happened by fluke. For my final year at design school, I did a South Asian Bridal collection that was experimental and non-traditional. This was just a school project, but after I showed at the fashion show, I had a lot of people that were interested in purchasing the pieces, which I thought was pretty cool.
I think what attracted girls to me was the fact that I had bridged this gap between contemporary and traditional, seamlessly. They resonate with my brand because it’s not completely Western and it’s not completely Indian. [My] pieces are versatile and can be worn to multiple places. I suppose the inspiration for this comes from my upbringing. I immigrated to Canada from India when I was about 5 years old, and grew up with two cultures that I found myself balancing, or keeping separate. I think, after growing up, I realized I was tired of keeping them separate and I wanted to make them one, and clothes are the best way to do that.
Did you find it a struggle to find success in the industry because of your ethnicity?
I think I found a market for my clothes in North America/Europe/Australia. Women resonated with the idea of my clothes because it brought together their two worlds and two closets. There is definitely an element of diaspora there. They are able to embrace both their cultures by wearing my pieces. I think that I have made a good name for myself in the South Asian market. But, I don’t want to be pigeonholed into being a designer for a South Asian market because I am South Asian. I definitely want to globalize and make the brand more international. I think when it comes to the fashion industry in North America, sometimes they misinterpret my clothes [as] being too ethnic, but I mean if you go to an “Anthropologie” or “Free People,” they have so many Indian-inspired clothes, that are actually made in India, but an international clientele is purchasing them. So, I suppose it’s just trying to find my place in the industry and where I fit in.
I ask every designer this question: How does fashion play a role in female empowerment?
Fashion plays such an important role in female empowerment. You feel a certain way when you are wearing [certain] clothes. Clothes are empowering, clothes allow you to own your sexuality. You feel the most confident when you are wearing something that you know you look good in. A lot of women say that they feel like a “queen” wearing [specific] clothes, which is great!
Your chosen industry is very competitive, and that is just one of the challenges to overcome. What other obstacles have you faced? How do you break free from them?
Again, I think the biggest struggle would be finding my place in the industry and making sure that people understand that my clothes can be for an international market. I think I am working on this now. I just showed at Toronto Fashion Week, which is huge! Such a great opportunity to show my designs to a different type of audience.
What is one thing you’d like to change about the fashion industry?
Diversity. I would love the industry to be more diverse. I think, though, we are slowly moving in that direction.
I [also] think that the industry is very male-dominated. Some of the top designers are mainly men. Even though the majority of the industry caters to women, I still think that it is male-dominated, which is something I want to change. There are so many great female designers but they are not spotlighted as often as the males.
Sweatpants and a comfortable sweater! [That’s] completely opposite of what I design though, right?! I love being comfortable on a day-to-day [basis], and I am loving that “athleisure” wear is cool now. So, I can rock my Adidas tracksuit and it’s considered “in” fashion and trending.
Give me one major fashion faux-pas!
Oh, there are so many, it’s hard to choose. But, I think the biggest fashion faux-pas is fake designer clothing and replicas. Designers spend so much time, energy, and money into creating something new, and I hate how these companies from India or Pakistan quickly copy the pieces. The pieces never actually look like the designer pieces anyway, [they’re] just a really ugly version of them. But, it’s not fair to the designer who spends so much time in creating them. I think how in the West having a fake Chanel or Louis Vuitton bag is frowned upon, slowly it is becoming frowned upon to have a fake Sabyasaachi piece. The idea of the Indian “designer” is growing more than ever. More and more girls want designer [clothing] because they understand the exclusiveness they are getting.
The dream designer you’d like to collaborate with?
I would love to collaborate with Adidas. I think it would be a sick collaboration, and something really cool and never seen before. I have some ideas already for it. Hopefully, one day very soon.
The results are in — the Pantone Color for 2023 is here — and it looks like Viva Magenta will be ruling runways, the streets, and (even) your wardrobes.
Viva Magenta is a deep shade of red, and Pantone describes it:
Brave and fearless.
It’s meant to be celebratory, and joyous, and encourage experimentation. If you were thinking of toning it down a notch with your wardrobe in 2023, it’s time to think again. It can really be your time to shine in something bright and colorful!
Aprajit Toor, Arpita Mehta, and Rahul Khanna break it down for you — what to wear, how to pair, and everything in between. Their takes on the Pantone Color for 2023 are simple but they’ll help you make a bold statement anywhere you go!
Take a look at what they have to say.
Rahul Khanna of Rohit Gandhi + Rahul Khanna:
Viva Magenta is a color that suits all skin tones. It’s a color for all occasions; women and men can both wear this color with [the] right styling. Cocktail saris, jumpsuits, and reception gowns are some great options for women whereas, for men, the color has started picking up a lot lately. Men have started experimenting with their looks and we as designers have more options for men as well. Recently, we made a custom-made silk velvet fit for Ranveer Singh in the same color. Apart from your everyday clothing, Viva Magenta is also going to be the ruling shade for the upcoming wedding season.
The best way to do Viva Magenta in your everyday wardrobe is to go top to bottom in [it]. Be it in co-ord sets or a kaftan or any comfortable outfit. It’s such a bold & beautiful color that it looks the best when it’s self on self rather than teaming it up or breaking it with another color.
Viva Magenta is a very powerful and empowering color that descends from the red family. It is an animated red that encourages experimentation and self-expression without restraint; an electrifying shade [that] challenges boundaries. One can easily incorporate this color by picking a statement footwear, bag, or jewelry in Viva Magenta which can be paired with neutral or monotone colored outfits.
And there you have it — three ways you can easily take a vibrant hue and turn it into something you can wear every day. Take cues from these top designers on how to wear the Pantone Color of the year and get started! We’d love to see how you style Viva Magenta!
Dolly Singh is a content creator who is from South Delhi. She earned a bachelor’s in political science from Delhi University. Singh then attended The National Institute of Fashion and Technology. She even had her own blog called “Spill the Sass.” Fashion is a true passion for Singh as she made her outfit of the day debut on Netflix’s Bhaag Beanie Bhaagon. She has even appeared on Modern Love Mumbai Edition! Singh was awarded Cosmopolitan Blogger Award in 2021 and IWM Social Media Star in 2022. Continue to learn more about Dolly Singh’s journey!
What parts of your childhood pushed you into the world of content creation?
I have always been an introverted-extrovert kind of person. During my early teens I wouldn’t speak much at home but in school I was quite the talkative showgirl. When I look back it seems so paradoxical, almost as if I suffer from a split personality. Somehow my earliest childhood memories are of my loving to be on stage. I remember when I was in the 12th grade, I cajoled my teacher to include me in a singing competition since I had never ever sung live on stage and I was persistent in my effort for over 4-5 years and eventually she gave up and she said ‘okay its your last year why don’t you go do it ‘and of course in the process I realized what a bad singer I was. But just the sheer joy of being on stage, performing to a live audience and entertaining people is what stirred me at a deeper level. I think on the other hand my reserved side allows me to study people and their nuances and store all those observations in my memory data bank which helps me create great content. I wouldn’t speak much at home, but you know when I did, it was just 2 punch lines and everybody would either laugh or get awkward. I think I always knew that I was born to entertain, and it was my destiny’s calling. I would always get jealous seeing child actors on newspapers and television and I was like ‘oh my God, I am a child, and I could be an actor, living my dream life but I’m still stuck here’.
Do you feel what you do can inspire and impact the world? Please elaborate.
Of course, I think anybody with a decent following on social media has the potential to positively impact the community. Content creators enjoy a certain reach and it’s so important to handle that responsibility meticulously and the kind of message that you’re putting out needs to be respectful of certain socially expected parameters and mindful of the basic laws of the universe. It’s better to say nothing, then to say something stupid something that is going to just bring out the worst in people or send out misleading signals. I feel like the amount of content that audiences are consuming these days can trigger positive change if it’s done in the right manner. I feel strongly about a lot of topics, and I make sure that my platform is a reflection of that in some way. With content creators as opposed to film stars and celebrities, there is a direct engagement with audiences and a more one-on-one connection and hence content creators stand at a more leveraged position to influence audiences positively. I love body positivity as a topic.
Who were your fashion icons growing up?
Any fashion events that you envisage yourself at in the future to represent the brown renaissance? I think a lot of my inspiration came from the indie pop movement of the 1900s and the 2000’s. I started watching Hollywood movies and a lot of my inspiration started coming from the Bollywood Hollywood section in glossies and I made cutouts of the media, the models, the people. Then came Disney Channel and FTV and I used to watch those when my mom was away at work. I would love to represent India at the Paris, New York and London runways and walk for Indian designers who are using sustainable fabrics and indigenous designs and helping skilled artisans make a living in India. I love Madhu Sapre, Naomi Campbell, Tyra Banks, Cindy Crawford.
As you started a style blog in college, what were some of your favorite pieces of clothing in your early years?
Yeah, it was called Spill The Sass. I love blogging on T-shirts because there are so many ways that you could style a basic white T-shirt. Another blog I enjoyed back in the day was 5 ways to style maxi skirts. If I had to choose two pieces of clothing it would be a T-shirt and jeans!
How has your style evolved over the years?
It’s evolved from minimalistic and pocket friendly to being experimental and qualitative. The more I visited fashion weeks and events, the greater I experimented with outfit ideas that I curated personally. Over the years, I’ve started leaning more towards keeping it classy, chic and comfortable.
Tell us about your favorite online character since you make a bunch of them?
My favorite online character of mine would be Raju Ki Mummy because it’s based on my own mother.
If you could collaborate with anyone in the world, who would it be and why?
I would love to collaborate with Jenna Marbles. I love her to death. I discovered her few years ago and I would love to meet her in person. I mean she’s just a person who if I meet, I will just start sobbing like a child.
Have you faced adversity in your field? How have you risen from it?
Adversities are just an everyday fact of life but I like to believe my dreams and goals are bigger than my fears and setbacks. I know at the end of the day I want to be something; I want to give back and quitting isn’t the solution. Every time I face a creative block, I just tell myself this ‘get up and get to work, there are many who look up to you, you can’t disappoint them’. Also, the support from family, friends is nothing less than therapeutic especially when you’re having that typical bad day. I run towards therapy when I hit rock bottom, which happens quite often. We often feel burnt out, exhausted, tired, and just sad. I’ve been taking therapy for the last two years. It’s been beneficial. I’m not saying all my problems have vanished; that’s not how it works. It’s a continuous journey and a continuous process, but I think therapy is my mantra.
You recently turned into an entrepreneur with your own line of candles. Tell us more on what drove this decision and are there any other lifestyle products you will be launching?
As a creator I think it’s just natural to want to extend your brand trajectory to newer realms and not be stagnant in your growth path. It’s hard to gauge the shelf life of any creator considering there is stiff competition and there will be a sense of redundancy that seeps into the algorithm at some point. It’s always beneficial to expand your forte and explore multiple revenue streams is what I’ve gathered from so many interactions I’ve had with my industry peers over the past few years. There were many opportunities where people wanted to create merchandise of mine or partner on a fashion and accessory line but I wasn’t very mentally ready given my hectic schedules. I was a customer of Rad Living and after the pandemic I went into this zone of binge buying so much self-care stuff and you know candles was one of them. So when this came about I think I was ready to experiment and expand and was looking for an avenue to invest my energies on something enjoyable. I had already made a content piece on candles before this offer came my way so I had a list of quirky candle names, taglines for fragrances, matching the fragrance notes with the names. I think with this inning the whole ‘Creator’ part to me really came to use here as well and that’s what was exciting about this and it was funny because it was such ‘a life comes to a full circle’ moment for me. My mom was into candle making because Nainital at that point was known for its candles and she used to make such variety of candles, 100s of types of candles and all my life I mean the first 16-17 years of my life I’ve just seen my mom make candles at home and our house were full of wax and everything was just candles. My father used to sell candles and it was my family business. Let’s just say that I’m taking forward the family legacy and I’m very excited to go home and to my father’s shop in Nainital and put my candles there and sell them!
Will there be any lifestyle products you’ll be launching?
I was so nervous about this candle launch as I never wanted to mislead my audiences and have them indulge in something that’s mediocre. I really invested my heart and soul in this venture, and thankfully the response has been beyond phenomenal. Courtesy all the good word of mouth publicity, I’m thinking of maybe launching my own beauty and fashion line in about 2 years!
What have been your favorite content pieces that have you worked on this far?
I love most of my content pieces as I’m very particular about each one of them so it’s hard to pick a favorite. One of them is a mini film called Aunty Prem Hai and it’s about an orthodox lady finding out that her nephew is queer from his ex-boyfriend, and this is a first time reveal since the nephew has never come out of the closet. There’s also this series called How Aunties Talk About Sex, and I’ve given a twist to how old-timer desi Indians broach the topic of sex based on how I’ve seen my mother interact with her friends, post dinner conversations amongst relatives, and how it’s more like a taboo.
What are your favorite social media trends?
Anything that emits positivity and gratitude. It’s important that social media trends invoke a sense of intellectual enhancement. Anything that kind of teaches you something that enriches your existence or makes you want to live life more wholesomely. I also enjoy throwback trends, something to do with special memories and nostalgia, because I feel old school is always timeless.
Do you feel people are so trapped in social media that they forget about the world around them outside of their laptops, phones, and tablets?
Yes. Personally it’s been a task for me to get detached from technology and balance the real and the reel. In the last couple of years, I have consciously cut down on my screen time, even though it’s all work and no play for me. Social media is so omnipresent and it’s sometimes scary to see this crazy social media obsession where people forget there’s a real world out there with real people and you need to forge real connections that are deeply rooted in authentic exchanges. It’s scarier to see how social media trends have now become rules to live by for a more meaningful existence for many when on the contrary that shouldn’t be the case.
It’s a word that invokes a sense of pride in me because for me it’s all about being innovative, authentic and self-made. Influencer on the other hand is something that doesn’t resonate with me because there’s no real job description. I’ve always maintained my stand of not being an influencer as I create content and make a living out of being creative and curating an audience for myself over the years.
As you’ve worked with Priyanka Chopra, Kareena Kapoor Khan, Aayushmann Khurrana, and others do you hope to be more involved in Bollywood? Tell us about your acting projects.
Of course, I would love to be more involved in the film industry not just in India but globally too. I think there is so much scope for the South Asian community to make a mark in world cinema and it’s time we pick up more Oscars and Grammy’s in the coming times. Anyone who is a creator is also a film star at heart. 90% of creators who make sketches and skits are facing the camera 24×7, making original content, improvising on scripts and all of that stems from that innate ability to be great performers who can keep an audience engaged. I would love to someday have my own podcast where I interview film personalities and get into their skin. I love the dance and song sequences in Bollywood films, and I think I’d be great doing that as well! I’d love to see how I can get out of my comfort zone and do something that doesn’t directly relate to my online alias in the future. I got a lot of offers during the lockdown and shot for a film in 2022 which sees me in a leading role and I’m excited for it to launch later this year. I’m working on some writing projects as I would love to script a documentary or a short film.
Lastly, what do you hope to take away from this interview with Brown Girl Magazine?
I think the questions have been great. The questions have been answered in a way that I feel so confident about myself right now, and I feel so proud about myself and that says a lot. I would like to thank Brown Girl Magazine for taking time out to interview me. I hope this inspires the brown community across the world!
Ever since we can recall, the Cannes Film Festival has been a merger of movies and glamour. On one side, there are hand-picked films — ready to premiere and make their mark in the world of entertainment — and on the other, audiences and paparazzi alike are served epic moments in fashion.
The festival, aimed to preview upcoming films from all over the world, invites a wide variety of guests that span the film fraternity, of course, but more recently, has opened its doors to many digital content creators, including renowned South Asian creatives.
With a more vast guest list comes a more recent debate: Cannes is a film festival and not a fashion showcase. Kickstarting the debate this year was none other than ace Bollywood director, Nandita Das, who in an Instagram post shared:
Sometimes people seem to forget that it is a festival of films and not of clothes!
In short, Das wants Cannes’ narrative to continue to focus on films.
But of course, there’s been a paradigm shift in the guest list over the last few years; this shift has allowed talents from various industries — including lifestyle content creators, entrepreneurs, etc., who showcase their work in fashion and beauty like fine masterstrokes — to walk the carpet and represent their craft, making space for others in their industry.
Influential names like Dolly Singh, Kaushal, Diipa Buller-Khosla, and Shivani Bafna — all of whom made a raging impact on the red carpet this year — weigh in on the significance of representing South Asian artists/influencers on the red carpet, and how they feel they’ve been part of this paradigm shift at Cannes Film Festival.
I believe that each step we take at events like Cannes sends a powerful message of diversity, cultural richness, and artistic excellence. Representation matters, and the presence of South Asian creators on the red carpet at Cannes helps broaden the narrative of beauty, talent, and creativity. It allows us to showcase our unique perspectives, narratives, and contributions, ultimately contributing to a more inclusive industry. By actively participating and making our presence felt, we help create more opportunities and spaces for South Asian creators, encouraging others to share their stories with the world.
Since 2015, the first time I walked the red carpet, till this year I have always been invited by L’Oreal Paris, one of the main sponsors of the event. It has always been such an honor to be invited to the festival through the makeup brand that I have been using for almost two decades, and, before my social media career began. Personally, I feel a sense of acknowledgment from such a prestigious brand, and its head office teams that sponsor Cannes Film Festival, and value the work I have done and continue to do as a South Asian content creator within the beauty space. Makeup, hair, and beauty will always play a big role within the film industry and it’s something I have always created my content around which is why I am proud to attend.
This is a proud moment not just for me but also [for] my peers and the entire content creator ecosystem given that we have reached such new global stages and presence. Of course, as you said, such film festivals, once considered as an exclusive hub for a congregation of the finest acting talents have, in the last few years, opened their arms to more people from the entertainment industry.
This is not just a sudden phenomenon with a burst of Indian creators at the festival this year but there is increased participation from non-film and non-South Asian celebrities across various spectrums from different sides of the world. Along with the many filmmakers, actors, producers, etc I also met some amazing influencers and entrepreneurs from other sides of the world. It’s amazing to represent India and celebrate and champion the advent of the digital ecosphere on such a prominent platform.
The confluence of actors and creators signified the amalgamation of traditional cinema and new-age digital influence, highlighting the transformative power of creative expression and how festivals like Cannes have become more forthcoming and progressive in their approach.
Cannes, like any other prominent festival, boasts of a red carpet that is synonymous with fashion and glitz, and I wanted to use this opportunity to represent all the amazing Indian fashion designers on the carpet besides, of course, attending the screenings. As someone who is just not an influencer but also an actress, I thoroughly enjoyed all the red-carpet screenings and meeting like-minded film talent from around the world at the event. At some point in the future, I would like to be attending Cannes for a film I’ve featured in.
Creators are often placed into boxes of where they belong and the rooms they can be a part of. Being on the red carpet dismantles the ideology that there’s a cap on how far we, as creators and as a South Asian community, can go and what we can achieve.
The Cannes Film Festival has always been viewed as the epitome of a glamorous event — everyone who attends looks like they’re living their best lives. I used the platform to share an authentic message of what the experience felt like for me. To represent all of us who doubt our potential, experience imposter syndrome, and are nervous to find their place, yet continue to push through to achieve their dreams!
As the first Indian American influencer to walk at Cannes, I hope I can inspire young women to confidently ask, ‘Why not me?’
There’s no doubt that the Cannes Film Festival is centered around films, and continues to be a unique space for the global film fraternity to bring their art and showcase their aptitude. But, creators like Bafna, Singh, Buller-Khosla, and Kaushal — a special shoutout to Raja Kumari for being instrumental in paving the way as well — have their own set of responsibilities to fulfill upon their invitation to the prestigious event. Their will to represent their South Asian identities, celebrate their industries, and continue to hold space for their peers makes their presence at Cannes more than just clothes.
All images in the featured photo are from the influencers’ Instagram feeds.