Immigrants though they are, my parents do love a good Thanksgiving feast. I had actually splurged for the expensive Thanksgiving flight home from school instead of scrounging for the “international students’ consolation meal”, and my parents had set the table in style for us as well as a young Indian couple from the neighborhood and a visiting professor.
The golden turkey gorgeously anointed the table, and we even used real potatoes in the mashed potatoes. I was in such a great mood after the meal that I suggested that we all head to the local movie theater for the new Harry Potter film.
“Sounds great!” said the young couple. We headed out.
At the theater, we nearly missed the beginning of the movie because the young wife tried to pay for her own ticket. Scandalous. My mother argued and argued, attracting the attention of the zoned-out Midwesterners trying to buy their tickets. After about fifteen minutes of “Nononononos” and “Naas” my mother slapped down cash for all of our tickets. Getting into a magical frame of mind during the first few minutes of the film was difficult.
As soon as the movie was over and the couple had left, my mother lit into me for being so daring as to suggest a film.
“Why did you have to suggest such a stupid thing as going to a movie!”
“Excuse me? That’s a pretty normal activity after Thanksgiving dinner.”
“I had to PAY for all those people!”
“No, you didn’t. You put that on yourself. They are grown adults with jobs, they shouldn’t have to fight you to pay for a movie ticket.”
“I am the oldest!”
“And they might well make more money than you do.”
“But that is our CULTURE!” she spat.
Ah.
Playing the old culture card.
Not once had my family ever articulated or explained the ticket- or restaurant-check arguing as culturally sanctioned, instead of just a waste of time. We just watched it happen, over and over, when our cousins dined with us. I just assumed that it happened because my parents still saw our cousins as children, We’d never had a similar situation with non-relatives until the Harry Potter debacle. The awkward minutes would go by as my parents’ voices would get louder and louder, drowning out the younger relatives as the confused waiter would step away and help someone else instead.
I realized how burned into their brains this was when my cousin went to dinner with us for the stated purpose of taking us out for dinner to celebrate her first paycheck. Her excited face became resigned as my parents badgered her down, essentially ripping away her girl power and pride in celebrating fifteen years of school coming to an end. Her success couldn’t be of consequence; she could have no power. She was still a child.
Chinese families also participate in this bizarre “custom” and articles detailing near-brawls between Chinese patriarchs at dim sum restaurants reveal how much of a power struggle paying the bill can be. There’s a not-so-subtle message: You are indebted to me. I am more financially flush than you are.
Engaging in this kind of highly negative, conflict-ridden rigmarole, though, isn’t socially acceptable within the context of American values and cultural norms. Sure, Americans might argue over the check a bit, but with sincerity and a warm laugh, not bared teeth and snarling and shouting. In America, for those of us born and/or raised here, the values are efficiency, friendliness, and simplicity. (You can hear the Quakers and Puritans nodding in approval, yes). The second generation is responsible for its own success in American society, and that includes an objective, unemotional examination of what cultural norms will and will not work here.
That’s why, no matter what protests young Indian-Americans hear from their older folk, they pick and choose:
They welcome children at weddings, but as guests, they don’t deliberately wear better jewelry than the bride or gossip loudly during the ceremony.
They go to the temple to show their children religious ceremonies, but don’t plan to dismiss their child’s boyfriend or girlfriend for lack of having been born Brahmin.
They keep the diet that’s low in red meat but swap the white rice or naan for quinoa.
They encourage their children to try anything, instead of openly disparaging professions like teaching and nursing, while demanding the work needed to get A grades–not the grades themselves.
They spend their money on the environmentally friendly car and house, not the biggest or most ostentatious.
They don’t hold decades-long grudges against a family who forgot to reciprocate an invitation to tea, but they know the art of making a fine cup. (With stevia or no sugar).
They openly communicate about sensitive issues like miscarriages and a relative having cancer, while cooking up good amounts of food to tide the ailing family over.
They spend money on convenience and pleasure but never run a balance on their credit cards.
They don’t snap their fingers at restaurant waiters, but they show special respect to academics and professionals.
Indian immigrants are slow to assimilate culturally, according to a study by the Manhattan Institute think tank that ascribed the same slowness to Chinese immigrants. But many of the Indian cultural norms require more obstinacy, time, and mental energy than is available to the busy young professional in American society who just wants to get along with people and do well in life. That’s why these children have had to look to cues from their non-Indian friends and co-workers to discover how America handles everything from social situations to child rearing and money. The result is an optimal hybrid for both success in life and in being an American. Picking and choosing might be jarring to Indian immigrants, but ultimately, it’s what’s best for their children’s happiness and success.
Monya De, MD MPH is an alumna of Stanford University. She graduated with distinction from UC-Irvine School of Medicine and was named the nation’s top medical student in the communication of science by the American Medical Association. Her interests include health policy, technology, and media. She has been a reporter for the ABC News Medical Unit, a commentator for the television show “Hopkins,” and a script consultant for shows including Harry’s Law, The Ghost Whisperer, Brothers and Sisters, House, and The Firm. She practices wellness-focused internal medicine in Los Angeles. You can follow her on Facebook, Medium, Twitter, and Quora.
In celebration of Kirthana Ramisetthi’s second novel “Advika and the Hollywood Wives,” BGM literary editor Nimarta Narang is publishing this short story by the acclaimed author. This piece chronicles the evolution of a writer’s life through their ever-changing author’s bio. In the details, from the change in last name to the new address, we observe how Gigi grows into Genevieve and the life events that make her into the writer she becomes.
“My Picnic,” published in the Oakwood Elementary Storytime Scrapbook
Gigi Maguire loves strawberries, “Smurfs,” and being a first grader. Her favorite word is ‘hooray.’ This is her first short story.
“Sunshine Day,”published in Oakwood Elementary KidTale
Gigi Maguire is a fifth grader in Ms. Troll’s class. She loves writing stories more than anything in the whole world, except for peanut butter.
“What Rhymes with Witch?,” published in BeezKneez.com
Gigi Maguire is a high school junior living in the Bay Area. Her favorite writers are Sylvia Plath and J.K. Rowling. If she can’t attend Hogwarts, she’ll settle for Sarah Lawrence or NYU.
“On Her 21st Birthday,” published in LitEnds
Gigi Laurene Maguire is a writer and recent graduate from Sarah Lawrence College. Her favorite writers are Sylvia Plath, Alice Munro, and Mahatma Gandhi. She is making her big move to New York City in the fall.
“Valentine’s Day in a Can,” published in Writerly
Gigi Laurene Maguire is a freelance writer who loves the written word, Ireland in springtime, and “La Vie En Rose.” She lives in Hoboken, New Jersey.
“Unspoken Ballads of Literal Heartbreak,” published in Weau Dunque Review
Gigi Laurene Maguire is an assistant editor at ScienceLife.com. Her work has appeared in Writerly and is forthcoming in Pancake House and Schooner’s Weekly. She lives in Hoboken, New Jersey.
“The Mistress of Self-Loathing,” published in Story Day
Gigi L. Maguire is the editor-in-chief of Small Business Weekly. Her work has appeared Writerly, Story Day, Pancake House, and Schooner’s Weekly. She’s currently working on a novel about witches. She lives in Hoboken, New Jersey, with her tabby cat Sabrina.
“The Distance in Your Eyes,” published in The Canton Review
Gigi L. Maguire is a freelance writer and digital marketing specialist. Her work has appeared in Writerly, Story Day, and is forthcoming in Idaho Centennial. She’s working on a novel and a short story collection. She lives in Hoboken, New Jersey.
“Auspicious,” published in BookWorks
Genevieve L. Maguire’s work appears or will appear in The Canton Review, Mark’s End, Bishop Quarterly, and Idaho Centennial. A second runner-up for the Imelda Granteaux Award for Fiction, she is writing a novel and a memoir. Genevieve lives in Brooklyn.
“Meditate, Mediate,” published in Ripcord
Genevieve L. Maguire’s fiction appears or will appear in BookWorks, The Canton Review, Berkeley Standard, and elsewhere. A graduate of Sarah Lawrence College, she is an MFA candidate at New York University. She lives in Brooklyn with her boyfriend and their two cats.
“Chaat & Chew,” published in The Carnegie Review
Genevieve L. Maguire’s fiction appears in Ploughshares, Ripcord, The Cambridge Review, and elsewhere. She received her master’s in creative writing from New York University. Her short story “Meditate, Mediate” has been optioned by Academy Award nominee Janet De La Mer’s production company, Femme! Productions. She lives in Brooklyn with her fiancé, their three cats, and a non-singing canary.
“Urdhva Hastasana Under a Banyan Tree” published in The Paris Review
Genevieve Maguire-Mehta’s fiction has been hailed as “breathtakingly lyrical” by Margaret Atwood. She is the recipient of the Whiting Prize for Short Fiction and an Ivy Fellow. Her fiction has appeared in The Carnegie Review, Ploughshares, and elsewhere. She lives with her husband Manoj in Park Slope, Brooklyn.
“Reaching New (Jackson) Heights,” performed by Lana Del Rey on NPR’s “Shorts” series
Genevieve Maguire-Mehta’s fiction has been hailed as “effervescent” by Alice Munro and “breathtakingly lyrical” by Margaret Atwood. She is the recipient of the Whiting Prize for Short Fiction and an Ivy Fellow. Her work appears or has appeared in The Paris Review,Elle, The Carnegie Review, and elsewhere. She lives with her husband in Park Slope, Brooklyn with their feisty menagerie of animals.
“The Bhagavad Gina,” published in The New Yorker
Genevieve Maguire-Mehta is the recipient of the Whiting Prize of Short Fiction and is a McClennen Arts Colony scholar. Her work appears or has appeared in The Paris Review,Elle, and elsewhere. She is currently working on a novel. She lives with her husband and daughter in Park Slope, Brooklyn.
“When Two Becomes None,” published in American Quarterly
Genevieve Maguire’s writing has received dozens of accolades, most recently the Luciana Vowel Prize for Female Fiction. Praised by Alice Munro as “effervescent,” her work has appeared in more than twenty publications, including The New Yorker, and The Paris Review. She lives with her daughter Priyanka in Park Slope, Brooklyn.
“The Day We Learned Desire is a Winding Path,” published by Capricorn Rising Press
Genevieve Maguire is an award-winning writer whose work has appeared in more than thirty publications, including The New Yorker and The Paris Review. She lives with her daughter in a 100-year-old farmhouse in Woodstock, New York. “The Day We Learned Desire is a Winding Path” is her first novel. Visit her website at genevievemagauthor.com.
“Hairy Arms and Coconut Oil,” published in MotherReader
Genevieve MaguireDunblatt is a novelist, homeopath, and part-time yoga instructor. She has seen her critically-acclaimed short stories published in The New Yorker, The Paris Review, and elsewhere. She lives with her husband Benji and daughter Priyanka in Jacksonville, Florida.
“Priya Pinker’s Mother Gets a Life,” published by Capricorn Rising Press
Genevieve M.Dunblatt is the author of two novels, including “The Day We Learned Desire is a Winding Path.” An aura reader, faith healer, and yoga instructor, she has seen her critically-acclaimed short stories published in The New Yorker, The Paris Review, and elsewhere. She lives with her husband in Jacksonville, Florida. Visit genevieveauthormag.com to learn more about her writing, and genevieveauthormag.com/hearthappy for her wellness services.
“Comma, Coma,” published in Read-A-Day Journal
Genevieve Maguire is the author of “The Day We Learned Desire is a Winding Path” and “Priya Pinker’s Mother Gets a Life.” She has seen her critically-acclaimed short stories published in The New Yorker, The Paris Review, and elsewhere. Alice Munro has called her writing “effervescent.” She lives in Jacksonville, Florida.
“Next Stop New York,” published in The Lunar Reader
Genevieve Maguire is the author of “The Day We Learned Desire is a Winding Path” and “Priya Pinker’s Mother Gets a Life.” She lives in New Jersey.
April 10, 2023April 11, 2023 3min readBy Aysha Qamar
This story was published as a collaboration between Brown Girl Magazine and Reckon, a national news organization that covers the people powering change, the challenges shaping our time, and what it means for all of us.
This is a special year for Ramadan. For the first time in three years my mosque will fill to capacity, giving my community a chance to rebuild lost connections and overcome heartache. It reminds me of a simple truth: healing comes not when you expect it but when you need it.
For Muslims, Ramadan symbolizes the time of the year in which Islam’s prophet Muhammad first received the revelation of the Quran. Since Islam follows a calendar based on the monthly cycles of the moon, the start of the holy month of Ramadan is determined when a crescent moon is sighted in Saudi Arabia.
The Quran is said to have been received throughout the life of the prophet Muhammad, and Ramadan marks the days it took for him to receive its first verses. When Muhammad received this revelation, it is said that he isolated himself in a cave to reflect and devoted himself to endless worship. In the same way that Muhammad secluded himself to focus on gratitude and prayer, Muslims around the world use the time to distance themselves from daily distractions and focus on spiritual growth through a month of fasting.
Siyam in community
The Arabic word for fasting is siyam which translates to ‘be at rest.’ Abstaining from eating and drinking allows us to take the rest our body and soul so deeply crave and ground ourselves and one another in a physical, mental and spiritual reset.
When I was a child, Ramadan symbolized the one time it was normal to spend your entire weekend in the Mosque. It was my first experience of a sleepover, with pajamas hidden under my abaya and Pakistani kurtas. Beyond the gender divide of the prayer halls, children would take naps on parents laps as the community prayed throughout the night. The Mosque was a beautiful gathering space open to anyone who needed a meal, whether or not they were fasting.
During the pandemic, Ramadan was different. Endless nights in the Mosque filled with prayer and community were scaled down to Zoom hangouts. Programs that were once filled with intimate in-person conversations on the floor of the Mosque, were now faceless squares on a screen, their names barely visible.
The Jummah or Friday prayers that were once so packed with people that the crowd spilled out onto the surrounding grass and sidewalks were conducted in parked cars. The mosque decorated the parking lot for drive-through visitors for the Eid Namaz, and community members waved from a distance to others with the same time slot.
I still remember when a friend’s mother died of COVID-19. What would have been a Janaza or funeral that surrounded the grieving family with community and prayer, turned into a Zoom call. Watching the tears of my friend’s family during the burial services, unable to visit her home and read the Quran together was heartbreaking.
Even before the pandemic, the world was not always a safe place for me and my community. From my family and I being yelled at to “go back to our country” when we were on vacation, to the looks my mother received when she wore her hijab in public, I understood even as a young child the ways in which Muslims were perceived as outsiders in our own country.
In many ways the pandemic compounded the islamophobia that my community began experiencing at heightened levels after 9/11. During Trump’s time in office, the Muslim community—which in the US mostly consists of people who identify as Asian and Black—faced heightened racism and incidents of violence, in part due to misinformation about the coronavirus. In the racial justice uprisings of 2020, Black Muslims—which make up more than 20% of all Muslims in the US—were not only targeted for their race but their religious background. Mosques across the country were vandalized, and continue to experience increased threats to this day.
Ramadan as a space to heal
These last few years made me realize how badly I craved the sanctuary of my Mosque, and to physically return to a space where I felt safe. I feel relieved and at peace to return back to nights where I am surrounded by familiar faces praying together side by side and breaking our fast without any fear of judgment.
During Ramadan, I find myself closest to my faith and to myself. Just as the Quranic verse says, “so, surely with hardship comes ease”, I am reminded of our resilience and how obstacles can be overcome through spaces of community and prayer.
I believe that the healing we need in the world begins from within. My community needs the sanctuary of Ramadan now more than ever to reflect and rebuild, away from the violence.
Reckon is a national news organization that covers the people powering change, the challenges shaping our time, and what it means for all of us.
January 18, 2023January 18, 2023 9min readBy Arun S.
Aam
Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!
What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?
I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.
When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.
You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?
On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.
Have you faced adversity as a newcomer in this space?
The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.
Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?
My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.
I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.
Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?
I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.
In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.
What made you decide to name the company Aam?
“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.
What is the process of rethinking fit standards?
Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.
At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.
Where do you feel the fashion industry can improve?
There are big opportunities for improvement in supply chain, fit and inclusion.
On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?
I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.
And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.
As a CEO of a company what is your daily routine?
My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.
First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.
I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.
Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.
As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?
Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).
Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.
On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.
On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.
I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!
We would love to hear some testimonials from previous customers.
“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S
“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M
“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L
“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S
Where do you see the company expanding in terms of different types of clothing offered?
I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.
What is the toughest part of running your own company?
Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.
But, easier said than done!
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.
Monya De, MD MPH is an alumna of Stanford University. She graduated with distinction from UC-Irvine School of Medicine and was named the nation’s top medical student in the communication of science by the American Medical Association. Her interests include health policy, technology, and media. She has been a reporter for the ABC News Medical Unit, a commentator for the television show “Hopkins,” and a script consultant for shows including Harry’s Law, The Ghost Whisperer, Brothers and Sisters, House, and The Firm. She practices wellness-focused internal medicine in Los Angeles. You can follow her on Facebook, Medium, Twitter, and Quora.
