From Doha to Toronto: Bakery Patisseh’s Journey

Bakery Patisseh

If you think fancy fondant cakes don’t taste as good as they look, you would be pleasantly surprised to try a decadent slice by the Toronto-based bakery Patisseh.

Meet Sanya Ali and Natasha Adnan Masood, the dynamic sister duo behind the Patisseh. They have devoted years mastering the precise science of baking. Baking a simple cookie batch can take anywhere between two to three days (accounting for hours that the cookie and icing are left to rest). And, believe it or not, the consistency of icing during cookie decoration can either make or break your finished product. A complex, multi-layer cookie batch can take three to six days from preparation to packaging.

Sanya and Natasha, originally a banker and lawyer, by profession began teaching themselves about baking before reaching the mastery to develop their own techniques and flavors.

From training in Doha, Qatar to setting up Patisseh in 2018, these busy bakers take pride in the joy that their sweet treats bring to their clients. After all, what’s a special occasion without a cake to behold?

[Read Related: An ode to Childhood: Tutti Frutti Tres Leches Cupcakes]

 

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Anum: Is the name ‘Patisseh’ a tribute of sorts to the South Asian dessert called ‘Patisa?’ Why did you decide to keep this name for your brand?

Sanya: It is! As children, growing up in Lahore, Pakistan, one of our favorite traditional sweets was the Patisa.

When we started exploring names for our company it emerged as the perfect name, especially after we decided to soften the pronunciation to better suit our local clientele. So yes, you can call it a tribute to our old favorite.

A: Before moving to Toronto, you were living in Doha, Qatar. Did you start Patisseh as a business there? What was the inspiration behind Patissehs handcrafted desserts?

Sanya: I started my business in Qatar as a home business under my name. The laws there did not allow for small businesses to be registered. My time in Qatar was mostly spent training, getting my certifications and practising by fulfilling orders for people in my community. Natasha on the other hand ran her own confectionery business in Tehran, Iran before moving to Canada.

When we both moved to Toronto, we decided to get together and start a confectionery business, which we named Patisseh. We were excited to share our passion for creating delicious, high-quality desserts and were absolutely thrilled at the opportunity to be working together. So in short, the one true inspiration for Patisseh is our love for each other and scrumptious treats!  

 

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A: How is setting up shop in Toronto different from the Middle East?

Sanya: Patisseh is an online licensed bakery. We use commercial kitchens and have two pickup locations in midtown Toronto. It was a breeze to register our company and get it licensed by the local authorities in Toronto. The entire process was streamlined and we found it easy to work with. 

A: Quality ingredients over quality packing? Or both?

Sanya: Always both! You must have heard the saying, ‘you eat with your eyes first.’ We take immense pride in the quality and taste of our products and feel it would be a shame to package something so luxurious and in inexpensive packaging.

 

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Patisseh’s pre-COVID-19 cookie decorating classes became so popular during the lockdowns that followed that Sanya and Natasha created beautifully packaged, themed cookie DIY kits for kids to enjoy safely in their homes.

A: Patisseh promises to handcraft each order and make it as whimsical, elegant or colourful as the occasion calls for. As confectionery artists, how do you incorporate your client’s needs and preferences for their special occasion?

Natasha: For me, a good conversation with the client is the most enabling tool in producing a beautiful product. I feel I am able to decorate my best if I’ve had an opportunity to understand what they are looking for, who they are celebrating and what the occasion signifies.

My favorite conversations are with husbands ordering cakes for their wives’ birthdays. More often than not these men are nervous and unsure of what a birthday cake for a grown woman should look like. It’s nice to hear them talk about their wives’ favorite colors, preferred flavors, party details, etc. I almost always suggest tall, elegant cakes decorated with fresh flowers. And the best is their expressions of glee and wonderment when they come to pick up their cakes! 

During Covid we made a “lawn sign” cake because our client really wanted to celebrate her husband’s 40th birthday with a big bash, but the husband was adamant about no announcements or fuss. So a lawn sign cake was her way of getting a little taste of an actual sign she could’ve liked put up for everyone to see.

[Read Related: How to Turn a Store-Bought Cake Into a Diya-Shaped Dessert Centerpiece]

Patisseh recently launched a cookie campaign to introduce and support fellow small businesses post-COVID-19 lockdowns in Toronto. Every week, Sanya and Natasha design and create a sugar cookie based on the business logo of a local business. They photograph it in front of their business to encourage community support.

 

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In the past two years, Patisseh was a part of many, many happy celebrations and milestones. These include virtual corporate events and birthday/anniversary parties during this pandemic. On a personal note, I really quite enjoyed the Harry Potter-themed, divine chocolate fudge cake that Patisseh created this year for my niece’s magical birthday! 

Doing a DIY cookie decorating kit crafted by Patisseh would truly be the perfect way to spend one of these lazy afternoons with my 7-year-old daughter, marvel at my inexperience with icing and then indulge in the buttery goodness of Pattiseh’s delicious sugar cookies!

Patisseh believes in on-hand learning and sharing their craft and unique recipes with the foodie community. I for one, couldn’t be more pleased! Their upcoming samosa-making class caught my eye and I’ve saved the date, folks!

By Anum Tahir

Anum lives in Toronto and is an ESL teacher, a writer of sorts, a historical fiction fan, somewhat of a … Read more ›

‘The Eid Party’ – A Short Story

In honor of women’s history month and Ramadan, we are publishing this short story by award-winning author Adiba Jaigirdar. We had the pleasure of interviewing and connecting with Adiba in the midst of the pandemic, and she has remained a supporter and a friend of the literary vertical and Brown Girl Magazine. This short story by Adiba encapsulates the spirit of friendship and community in a time of celebration. Adiba’s next book ‘Do and Donuts of Love’ will be out on June 6, 2023. 

 

[Read Related: Author Interview: Adiba Jaigirdar of ‘The Henna Wars’]

 

It’s not Ammu yelling my name over and over that wakes me up on Eid morning, it’s the sweet aroma of payesh, floating up from the kitchen, through the floorboards, and making my mouth water.

It only takes me a few minutes to roll out of bed and down the stairs, peering at the massive dish of payesh right in the middle of the kitchen table. It’s what I’ve been looking forward to for all of Ramadan — Ammu’s famous payesh recipe.

“Safa, don’t you dare touch that,” Ammu calls from where she’s standing, by the stove, making a fresh batch of porotas for our Eid breakfast.

“But it’s been so long since…” I start to plead, but Ammu cuts me off.

“Get dressed, get ready, and after Eid prayer, we can have some payesh,” she says, though her voice has already lost some of its fervour. When I glance at Ammu, she has that familiar look of nostalgia. Unfortunately, I know exactly what she’s remembering.  “If only it was the payesh that your Nanu used to make…” she says softly.

I heave a sigh, and say, “okay, I’m going to get dressed,” before slipping out of the kitchen as fast as I can. In our house, you can’t really talk about payesh without Ammu’s long-winded story. It always starts with how she wishes we had the ‘real’ payesh recipe that our family — the Jahangirs — have been known for around Bangladesh, since the Mughal era. It’s the recipe that’s been passed down for generations in our family. That is until, after our Nanu unexpectedly passed away two years ago, the recipe seemed to disappear.

This is where Ammu’s long-winded story ends: her bitterness that her older sister has the recipe but refuses to share it with Ammu.

Now, we can only have Ammu’s payesh. Even though she has spent the past two years trying to recreate our family recipe, she insists that there’s something missing. A key ingredient that made our Mughal-descended recipe famous around all of Bangladesh. So, Ammu’s payesh comes with a bitter footnote — a strange kind of loss that people outside of our family would probably never understand.

Back in my room, I shut the door and take a deep breath. Because today isn’t just any ordinary Eid. Today is the day that I reunite my family.

But Ammu doesn’t know that yet.

I fling open my wardrobe and pull out the dress that I had bought online weeks ago. It’s a long violet kameez with floral stitching running down its length. Silver embroidery lines the cuffs of the sleeves, and the ends of the dress; making it sparkle when it catches the light. It’s perfect.

Better yet, it’s part of a matching set.

My phone pings just at that moment. As if, my partner in crime can read my mind.

“Ready for today?” Marwa’s text reads.

My hands hover over the keyboard for a moment. And even though my heart is beating a little too fast in my chest, I type back “totally ready,” and put the phone back on my bedside table. I’m hoping that acting like I’m totally confident in our plan will actually make our plan 100% successful. But truthfully, I’m not sure how Ammu will react once everything is in motion. And I’m not sure if I’m a good enough liar to convince her.

But if all goes to plan, by the end of this Eid day, Ammu’s payesh story is going to get a lot shorter. And Marwa and I won’t have to hide our friendship any longer.

With that thought in mind, I change into my Eid dress.

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“I don’t understand this Eid party business,” Ammu complains during the drive from the mosque to the community center, where the bi-annual Bangladeshi Eid party always takes place. “In Bangladesh, there aren’t any Eid parties. It’s just visiting your family and friends; not this ‘party purty’ with virtual strangers.”

“Yes, Ammu, I know,” I groan, glancing out the window and trying not to roll my eyes. I know that will lead to an entire lecture about not being respectful to my parents. “If you made up with Khala then we could…”

Ammu cuts me off by glancing back at me with a stone-cold glare that I’m pretty sure has the ability to kill. It’s the same glare she sends my way every time I even mention that she has a sister. That I have a khala. That these people exist and live in the same city as us. That we could be celebrating together, but the years-long feud between our families has kept us apart.

“No more talking,” Ammu declares, staring straight ahead. She’s clutching the dish of payesh to her chest now as if it’s her lifeline. Considering how much she has sacrificed for her payesh, I guess it kind of is her lifeline.

But, as I glance out the window at the rush of trees and cars and buildings zooming by, I can’t help but think about what our Eid celebrations used to be like. And wonder how Ammu is so okay with letting all of that slip through her fingers.

The buzz of my phone distracts me from my thoughts.

“We’re here!” The text from Marwa reads.

“We’re five mins away,” I text back quickly, before glancing at Ammu. She has her lips pursed — obviously still annoyed that I dared to bring up Khala on a day as special as this. My heart beats a little faster at the thought of what she’ll say when she spots Khala at the party. She hasn’t come to one of these parties in the two years since their fall out, and it’s thanks to Marwa’s spectacular lies that she’s there now. Not knowing exactly what’s waiting for her.

I can tell the party is already in full bloom as soon as we pull into the parking lot. There are barely any spaces left. And the inside of the community centre is like a burst of colour. Whoever decorated the place for our Eid party did a marvelous job. There are multicoloured balloons and streamers hung up around the room. A giant banner on one wall reads ‘EID MUBARAK!’ and the other side of the room is filled up with kids’ drawings from the annual Eid art competition.

“Too many balloons,” is Ammu’s only observation as she shoves one of them aside in order to place her payesh on the large table, in the middle of the room. It’s already filled with different dishes — but I know everyone’s dying for Ammu’s payesh specifically.

I heave a sigh and glance around the party. Through the throngs of people hugging and cheering and laughing, it’s not easy to spot two people. But I do. In one corner, closed off from everyone else, stand Marwa and her mom. Khala doesn’t look happy at all, though she’s wearing an expensive-looking sari and a full face of makeup. And Marwa is looking around impatiently. She’s wearing a salwar kameez that matches mine perfectly — except instead of violet and silver, her outfit is blue and gold, perfectly complementing her bronze skin.

When Ammu’s back is turned, I wave to Marwa. Her face breaks out into a grin as soon as she sees me. She waves back, before motioning to her phone. My own phone vibrates with a text.

Marwa: “Meet me by the bathrooms in two minutes.”

“Ammu, I…have to pee,” I say.

“You couldn’t have gone before we came here?” Ammu says with a sigh. “Okay, go.” She waves me off. But just as I’m leaving, I notice that she’s already trying to push her bowl of payesh on our Bangladeshi neighbours. Not that the payesh needs much pushing. It may not be the recipe descended from the Mughals — but it’s still pretty damn good.

“You’re late!” Marwa says as soon as I’m in her earshot. She pulls me to the little corner just by the bathrooms — almost completely out of sight.

“Ammu wanted to talk to way too many people after the Eid prayers,” I say. “I tried to stop her, but you know what she’s like.”

“Stubborn,” Marwa mumbles under her breath. We both know all too well about that. “Did she bring the payesh?”

“Would it be an Eid party without it?”

She smiles, even though I can tell her heart’s not quite in it. Just like me, she’s nervous about the plan. About how both our mothers will react — after declaring each other enemies years ago and refusing to even be in the same room together. All because of a dessert recipe.

“What if this doesn’t work?” Marwa asks the question that we’re both thinking about. After all, convincing both of our moms to bring their payesh to the same Eid party so that people can taste them both and show our mothers how it doesn’t matter who has the family recipe or not, seems like a good idea — in concept. In execution, it has way too many chances of falling apart. There are so many factors that Marwa and I just can’t control.

But after months and months of trying to come up with some way to get our moms to reconcile, this was all we came up with. Once upon a time, our moms were so close that they named their two daughters — born within months of each other — after the two hills in Mecca. For years, we grew up side-by-side, like sisters more than cousins. Until our parents decided they would ruin all that. Over a dessert that non-Bengalis think is as simple as rice pudding.

“It has to work,” I say, with more conviction than I’m feeling. Marwa nods in agreement.

“Was she suspicious?” I ask.

“Not even a little bit. Once I convinced her that Khala had gone back to Bangladesh to celebrate Eid and that she had the chance to showcase her payesh recipe, it was easy. She wanted to get here early to scope out the best spot for her payesh,” Marwa says, rolling her eyes, but I smile. Because that’s exactly the kind of thing Ammu would do too. The two of them are so alike — and that’s exactly why this feud has kept up for so long.

“Even if this doesn’t work,” I say slowly after a moment. “We’re not going back to being friends in secret.” It’s been too many months of secret phone conversations and text messages. Too many days where I’ve lied to Ammu about meeting a friend from school, just so I can see my cousin. When before, it was sleepovers every week and seeing each other every day. A friendship that seemed boundless.

“We’re old enough to fight them back on it,” Marwa says, not sounding convinced at all. Bangladeshis don’t talk back to their parents…but ours are being ridiculous. They have been for too long now.

So, I gave a determined nod, and the two of us step away from our corner, and back to the main room in the community centre. Where all hell broke loose.

In the middle of the room stand our two mothers — both wearing their new Eid sarees that are now in disarray. They’re in the middle of a screaming match, either unaware — or uncaring — that everybody in the room, around them, is watching them with wide eyes. This is definitely going to be the gossip topic of the year, doing the rounds on all the ‘Auntie/Uncle’ WhatsApp and Facebook groups.

“Ammu!” Marwa calls rushing up to her mom, while I make my way over to mine. “Stop! Everybody’s watching!”

“You told me that she wasn’t going to be here. You lied!” Khala says, sending such a powerful glare toward Ammu that I’m surprised she doesn’t wither away.

“Yes,” Marwa says, even though I’m shaking my head at her vigorously. “Safa and I planned to bring you both here, so you could see how ridiculous you’re being. Right, Safa?”

Everybody’s staring at me now. Except for Ammu, who has taken all the power of Khala’s glare and turned it towards me.

I shift uncomfortably from foot to foot for a second before slowly nodding my head. “Yes…Marwa and I planned it. You both brought your payesh, you can see how it doesn’t matter. People are going to love both of them. They’re…”

“You brought payesh?” Ammu’s voice is a whisper, but somehow it seems to envelop the whole room.

“Of course, I brought my payesh,” Khala says, propping her chin up defiantly.

Ammu turns to the table where all the snacks and desserts brought in by various people are laid out. There’s a bowl of chotpoti, plates of shingara and shomucha, boxes of roshogolla and kalojam. But right on the edge is a dish filled with payesh that is definitely not ours.

“Ammu, no…” but I’m too late. Before I know it, Ammu is striding towards the payesh faster than she’s ever walked before. She grabs hold of the dish, and it’s almost like the entire room is collectively holding its breath.

She glances over at Khala, but there’s no wicked grin on her lips, no evil glint in her eyes. She almost looks…sad.

“You should have given me the recipe,” she says, her voice so low it’s a surprise we hear her. “I deserved it as much as you did.”

Khala frowns, stepping a little closer to Ammu. “I should have given it to you?” she asks. “You’re the one who kept it from me.”

“What are you talking about?” Ammu asks. “Ma told me that she gave you the recipe years ago. And after she passed, I asked you for it. You said you wouldn’t give it to me.”

“I said I couldn’t give it to you!” Khala cries. “Because you were rubbing it in my face. You were the one Ma gave it to. She told me so.”

“Ma said…”

“Wait!” I exclaimed, stepping forward. Normally, I would never raise my voice like that to Ammu, but this definitely doesn’t count as a normal situation. “You mean neither of you ever had the recipe?”

“She did!” Ammu and Khala say at the same time.

“Nanu lied to you both!” Marwa chimes in.

“Why would she lie?” Ammu asks.

“Why would I lie?” Khala asks. “And why would I keep the recipe from you?”

Marwa and I exchange a glance. All of these years, our moms had been fighting a feud that they shouldn’t have been. But Ammu is right. What reason would my grandmother have for lying to them both? For pitting them against each other?

“Do you think Nanu lost it?” Marwa asks. “Or…maybe that the payesh recipe descended from the Mughals is just a story.”

“It’s not just a story,” Ammu protests, shaking her head stubbornly. “The Jahangirs are descended from the Mughals.”

“But did the Mughals make payesh, or even eat payesh?” I ask.

“I don’t remember seeing any payesh in Jodha Akbar,” says Marwa, like a Bollywood movie is the best factual reference for our family history.

“If you never had the payesh recipe…what is this?” Ammu asks, glancing down at the bowl she’s holding.

“It’s my own payesh recipe…I made it in memory of the one that Ma made.”

“I made mine in memory of the one that Ma made too,” Ammu says softly. “But…I don’t understand.” She shakes her head, glancing down at the ground like that will have all her answers. “Why did Ma lie to us? Why would she lie to us?”

Khala’s eyebrows scrunch up like she’s deep in thought. But for just a moment. “Do you remember when we were kids?” she asked slowly. “And our Nanu used to make the payesh, before Ma ever did?”

“I remember,” Ammu says with a nod.

“When I used to think of Nanu, I used to think of the smell of cinnamon,” Khala says. “Because…”

“That’s what her payesh used to smell like,” Ammu finishes off, glancing up to meet Khala’s eyes. “But Ma never put cinnamon in her recipe.”

I’m not sure what transpires between them in that moment, but it’s like all the years of enmity that didn’t need to exist vanishes just like that.

“So there was no payesh recipe?” Marwa asks, glancing between our two moms, looking a little distraught. I can’t blame her. To think that we’ve built our entire family identity around this and our pride for this famous payesh recipe that goes back generations.

“Maybe once upon a time,” Khala says. “But…I don’t know when it got lost. Maybe it was our Nanu who lost the original recipe.”

“Or…maybe it was Ma,” Ammu says. “And that’s why she lied to us.”

“I don’t think we’ll ever know for sure,” Khala says.

“But…now we have these two payesh recipes,” Ammu glances down at the dish still in her hands. But instead of looking sad or even angry, she looks happy. Happier than I’d seen her in a long time. “Do you want to trade our recipes?”

“Yes!” Khala exclaims excitedly.

And I watch as Ammu and Khala saunter off arm-in-arm to celebrate Eid, catch up on their lost years and — most importantly — trade their payesh recipes.

“I can’t believe our plan worked!” Marwa says, coming up to me with a glint in her eyes.

“Our plan didn’t work,” I point out. “Our plan didn’t even start before Ammu and Khala started going at each other’s throats.”

“Yeah, but…they would have never had that conversation if we hadn’t tricked them into the same room, right?” Marwa shrugs her shoulder.

“I guess. I think we can take credit for this. We’ve earned it.” It definitely feels like our victory watching Ammu and Khala talk and laughs, as if those two years of separation never even existed.

Marwa grins and loops her arms through mine. “Shall we try some of the famous non-Mughal payesh?” she asks.

“We should, especially now that we have two recipes in the family.” And as we wander off to fill up on the tastiest dessert in the world, I think about how Ammu’s payesh story is definitely going to be a lot longer next year.

Artwork by Aisha Shahid

By Adiba Jaigirdar

Adiba Jaigirdar is an award-winning author. Some of her titles include The Henna Wars, A Million to One and The … Read more ›

Life Coach and Author Shanita Liu Sets Boundaries, Builds Courage and Refutes an age-old Myth in her new Book ‘Dear Durga’

Dear Durga: A Mom's Guide to Activate Courage and Emerge Victorious
Dear Durga: A Mom's Guide to Activate Courage and Emerge Victorious by Shanita Liu | Photos Courtesy of Shanita Liu

In her new book “Dear Durga,” author and life coach Shanita “Shani” Liu takes a different approach to self-help. Liu guides readers by providing a courageous framework. She writes to the Hindu goddess Durga Ma, who is a symbol of courage to Liu. Durga Ma represents power and protection in Hinduism.

Liu ties together the personal. She shares her experiences in witnessing fear-based patterns from her own Guyanese family and culture and noticing them in herself as a mother while proving coping strategies as a life coach. In this candid conversation, Liu explores the journeys of motherhood, writing, overcoming fear and leading future generations by example.

Where did the idea for this book come from? 

It came from a diary entry I wrote in 2018 or 2019. I wrote that I was going to write a book called “Dear Durga.” I created a folder on my computer and it said “Dear Durga Book” and it was almost like I was setting the intention. I didn’t know what it was going to be about, but I did know that Durga and writing to her was an important part of my journey. And so I just had this intuitive feeling that I was going to be able to share this story one day.

How did you decide what the book would be about? 

In 2021, we were going through the pandemic, I just had my third child, and Durga was very much like, ‘okay, now you’re going to go write your book.’ And I was like, ‘Wait, what? I’m sorry. I’m, like, trying to navigate motherhood again and my business and everything else that was going on.’ And she was like, ‘no, you’re going to participate in this writer’s workshop. You’re going to learn how to write a book proposal. You’re going to enter it into this contest. You’re going to win the contest, and you’re going to write a book.’ And I thought she was nuts. And all of my fears started coming up – who am I to do this, I can’t do this, I’m not enough, what am I writing about? 

I had to muster up the courage to write this book. And so Durga was a catalyst for me to call on my courage and say, ‘it’s time.’ This moment made me realize what I’ve been doing professionally for the last seven years is walking folks through my framework to help them activate their courage. So even though I was terrified, I realized this book can take the personal and the professional pieces of this puzzle and really put it all in one place. 

When you say that Durga was your driving force for action, do you mean spiritually and religiously, or something else?

For everything, yes—emotionally, spiritually. In 2015, when I was falling apart and embarking on these major life changes in my life, she came through. It was the catalyst for me to say, “I have to start breaking myself out of these fear-based mindsets and really start entering these new phases of my life with courage and disrupting old patterns.” 

[Read Related: Fireside Chat With Debut Author Sophie Jai]

Describe the writing process for this book. How did you find that courage to move past your fears?

Definitely writing to Durga. Knowing that the book was going to be about this journey of me connecting with my courage, I had to accept the challenge. I’m a writer by training. I’ve been writing my whole life. I was an English major, so I knew I could write, but I had to sit down and excavate six years of my life. I had to go into my journals from 2015 up until when I started writing the book at the end of 2021.

 It was wild to re-experience myself going through these various obstacles, these discouragements, these discomforts and then find the strength through this courageous energy I had within me, to take these small steps and overcome each obstacle. The excavation of my own life was an interesting part of the process for me to get clear on the themes based on what I remembered. 

The writing process was very spiritually and emotionally transformative because I’ve been doing all this work with my own courage that I sort of had to channel it with my own creativity to write and to marry what I had been doing professionally and what I had been going through personally. So, once I formed the book proposal, the blueprint for what I was writing, and submitted it to the Hay House contest, I then learned I won the runner up prize, I was able to write the manuscript pretty quickly. At that point, I was like, ‘okay, I know what I’m writing about now. I know I have the courage to do it.’ Durga was right, after all. 

Walk us through the four steps for somebody who is just hearing about this and is interested in your way of approaching courage. 

I have a Courage Kit framework, and I’ve had to walk my talk through it, but I’ve used it with hundreds of clients. It’s a four-phase process to support you with activating your courage and keeping it alive. The first phase is activating your courage and calling it in, identifying your courage metaphor, how to access that energy and how to commune with it and build a relationship with it. The second phase is about aligning with your needs because, as mothers and women, we don’t ask ourselves what we need due to this societal expectation and cultural conditioning. That’s an important part of emerging victorious. Victory is important because it means to attain fulfillment. Being victorious means having the courage to honor yourself so that you can be victorious, whatever that is like for you. The third phase is alleviating stressors so you can feel your best. Then the fourth phase is taking action so you can start making baby steps towards your goals. 

How was this journey impacted by being Indo Caribbean? What role did your culture play in this? 

The role that my culture plays is huge. In the book, I talk about the legacies of sacrifice that I come from because of indentureship. I’m three generations removed from that history of colonizers exploiting indentured laborers. When you come from these legacies of sacrifice, fear-based mindsets and behaviors accompany it. When I was acting from a place of martyrdom and sacrificing my own needs, I realized I learned that from the women who came before me, who learned it from the women before them. 

When you zoom out you realize this has happened across cultures. Why are women in our culture asked not to use our voices? Why are people telling us to shut up, play small and don’t cause trouble? Our voices have been collectively suppressed, and over the last few decades, we’ve been liberating ourselves. We’re going to honor all parts of ourselves and express ourselves as we need to, and we need courage to do that.

Why dedicate the book to your younger self?

I had to dedicate this book to my Little Shanny because her voice was suppressed, and due to cultural and societal expectations, she wasn’t allowed to be her fullest self. She’s very lively and creative. In the book, she is writing and we make rap songs and other things to call on our creativity. This book is an honoring. As I was honoring all parts of myself and healing my own emotional wounds, I was liberating her at the same time.

How would you describe your relationship with Durga Ma? How can others who are not Hindu achieve that sort of relationship with their metaphoric courage figure? 

Regarding Durga and myself, I don’t say, ‘I got this courage metaphor, now help me.’ You have to build a relationship with it. In the last eight years, I’ve been able to build a solid relationship with her where my courage is almost automatic. If I feel or think about fear, my automatic courage alert starts going off. The stronger connection I build to her, the stronger our relationship becomes, and the more self aware I become about making courageous choices. 

But, in the introduction of the book, I clarify that folks can use the Durga archetype or work with Durga whether they are Hindu or not. It doesn’t matter what walk of life you come from because she embodies victory over evil, maternal protection and an unapologetic courage that we need for fulfillment. So I encourage folks to connect with her because people who are meant to resonate with it will resonate with it and if Durga doesn’t resonate with you, you understand you have this courageous wisdom inside you. If telling my story about the way it looks for Durga and I, inspires somebody to ponder a relationship like that, that’s great! In the end, I just want folks to walk away feeling comforted and equipped with tools to be their most courageous selves.

How do you take this idea, this archetype, and apply it to yourself or anybody? 

We’re human beings and I think sometimes we just need something visual or tangible to hold on to. Sometimes I need an idea or person to help ground what’s coming up for me, so the metaphor is really helpful because I can visualize and interact with it.

 The metaphor offers information because when you’re scared and fear is clouding your judgment, it’s easy to default to doubt. Your courage metaphor offers information, encouragement or directions – targeted guidance. As long as you connect, communicate with and build a relationship with it, it will help you. That’s why I use “Dear Durga,” channeled writing, as a common thread throughout the book, it’s one modality that works. If this modality doesn’t work for you, then try interacting with it differently. But at the end of the day, regardless what modality you find, you can leverage that metaphor’s information to inform your next step.

How did motherhood and becoming a mother play a role in writing this book and also your career as a life coach? 

I started life coaching when I became a mother. I was pregnant while I was in my Life Coaching Certification Program, and Durga Ma showed up just a few months before I found out I was pregnant. I think she knew I was going into the next phase of my life, and I couldn’t continue on my own anymore. So motherhood was a huge act of courage for me. I left a toxic job so I could embark on motherhood and begin making professional choices that would support me once I became a mom. 

The beautiful thing about motherhood is that you become a different person – you change. Your ability to care, give, create and grow changes. Motherhood informed the work that I did with other women in their mind, body, spirit wellness and it forced me to focus on my own wellness. Also, Durga Ma just happens to be this maternal archetype, so maternal protection and nurturing felt important to my process as I was healing wounds. This is a powerful energy that can support other moms because we need support. We’re caring for little human beings and, as it is, most moms are under-resourced. Courage is a resource that doesn’t cost any money, that can help with life’s challenges.

Did you have to endure little battles with people around you to gain support for the kind of work that you do? 

I don’t think anyone around me discouraged me. The battle was within myself and having the courage to say, ‘I’m this life coach who’s going to focus on courage.’ I had to get over my own impostor syndrome, self doubt and fears that were weighing me down about coaching with this mindset among many other coaches. When I started, I was focusing so much on self care, but then I realized it’s so hard for women to self care because we have a fear of doing it. Everything goes back to fear. That’s why I realized the root of all of this is coming back to our courage. 

As an Indo Caribbean mother, there can be a lot of expectations. Did the courage framework also help with that? 

Absolutely. Most moms are givers, especially those of Indo Caribbean heritage. We saw our moms constantly sacrificing everything so we can have high-quality lives. But this trajectory of motherhood and bringing my courage in through my own framework forced me to ask for help, set boundaries and put my needs first. Obviously we put our children first, we’re always protecting them. But I began to honor myself. To realize I can honor myself and my needs while managing motherhood felt really important. But that doesn’t happen overnight. It takes time to do that because we’re breaking out of old patterns from our family’s example. This is why, in ‘Dear Durga’ I tell a lot of stories about my grandmother, because she was a major influence in what I thought motherhood should look like. 

Can this in turn create a healthier experience for the child?

Absolutely. You’re a demonstration to your children. Your children do not do what you say, they do what you do. I have daughters and a son, and I don’t want my daughters growing up thinking that when they get married or have kids and start a family, they have to clean the house all the time and never experience joy. I want them to see that Mommy can experience joy and fun and she can work, and she can do these things. It may not look perfect, but they can see that I can do all of these things without it costing my mental health and sanity. 

Do you have a favorite story that you use in this book for reference?

It’s not my favorite, but the story about my grandmother’s death and the shock that my family and I felt stands out the most. She was the matriarch and anchor to our maternal line. So, when she passed away, it created chaos. As a little girl, it wasn’t until she passed away that I questioned: ‘Who was she? What was her life like?’ It allowed me to see what my grandmother was like outside of being a grandmother. When the funeral happened, I heard stories about how she sacrificed, whether it was for her education or her family. It gave me perspective on everything that went into my family coming to the U.S. But it also made me think, now that I have the privilege and the opportunity to change things, am I going to take advantage of that?

Liu champions personal growth and overcoming fear, emboldening us to find our courage, be vocal about our needs and refute the age-old myth that Indo Caribbean women must struggle to be successful. “Dear Durga A Mom’s Guide to Activate Courage and Emerge Victorious” is now available for purchase.

By Usha Sookai

Usha Sookai is an undergraduate student at New York University, studying Journalism and Social and Cultural Analysis. With a passion … Read more ›

‘The Black Rose’: British Asian Shweta Aggarwal Voices her Truth Against Colourism and the Battle to end her Skin Whitening Cream Addiction

Black Rose

I was a mere 14-year old on the fateful night of 22 April 1993. The night that witnessed black teenager Stephen Lawrence brutally murdered in a racially motivated attack as he waited for a bus. The night that cemented my fear, that the colour of my skin does matter. The same night that confirmed my indifference as a British Asian in the United Kingdom — were we really united? Fast forward to May 25 2020, the murder of African-American George Floyd by a white policeman was the turning point for British Asian author and my lovely friend, Shweta Aggarwal to finally break her silence and narrate her story of colourism, in her new book, “The Black Rose.” 

Aggarwal’s gripping memoir emits so many emotions; that of an awakening, a voice that has been suppressed for years, filled with anger, mistrust and guilt. But most importantly, “The Black Rose” successfully disrupts the narrative that consistently allows society to box someone as indifferent based on a visibility factor. For Shweta, this factor was the colour of her skin. The injustices she consistently endured via some family members and fellow South Asian peers throughout her life, was as a result of her skin tone failing to qualify as ‘acceptable’, or as she often quotes in her book, not ranking high enough on the ‘fairometer.’ Whether she was in India, Japan or London, the scale was never too far behind. 

[Read Related: Liam Neeson’s Week of Rage is Every Person of Colour’s Truth]

Within the first chapter, she recalls as a child in India, the distinct lack of subtlety displayed by certain family members through direct taunts of her duskier appearance in comparison to her parents. She realised that she wasn’t in complete isolation from this prejudice, as her maternal aunt and uncle were also harshly nicknamed on the basis of their skin colour — Kaali (black) and Savla (wheatish). Aggarwal was left mortified by what many South Asians sadly still continue to casually exercise. Echoing similar incidents within my social proximity, it’s infuriating witnessing the recipients of such remarks surrender to laughing at themselves too. 

Except it isn’t funny. Born into a culture where conversations on religion, caste and hierarchy in India are still so prominent, the comparison of Aggarwal’s skin colour being as dark as that of the domestic help (often from poorer families), prematurely planted seeds in her mind that she simply didn’t belong with her family, especially  when she was sent to boarding school. Her lack of self-worth coupled with these taunts, gave her a whole new vocabulary for the letter B, that grew in parallel with the ongoing prejudice and anxiety. B for blackie, beggar’s child, bedwetter! Not funny, but derogatory. Post her book launch that Brown Girl Magazine attended, she tells me,

I personally feel we are way behind when it comes to understanding the importance of mental health. Name-calling was normalised and if you objected, you were ridiculed further with remarks such as ‘So sensitive! Can’t you take a joke?’ Body and colour shaming can lead to a feeling of inadequacy in the victim, which can further lead to depression and much worse mental illnesses.

During the 1984 Hindu Sikh riots in India, where over 3000 Sikhs lost their lives, Aggarwal recollects the frightening moment when she and her classmates fled into hiding to escape the violence during a school trip. As a means to save all the students from harm, the Sikh boys were forced to remove their turbans and long hair — their visible identities stripped to keep them alive. Yet, ironically, even in this horrifying situation, Aggarwal felt least at risk, attributing this self-assurance to her darker appearance. 

The crux of her self-loathe was the love-hate relationship she formed with skin whitening creams. The birth of Fair and Lovely, India’s most renown brand (now known as Glow and Lovely following a backlash) was notorious for selling the damaging message that fairer skin equated to a happier and fulfilling life. For it was fairer skin women that would qualify for marriage — clearly their only sole purpose! 

Tactfully using famous fair-skinned Bollywood actresses in television ads and posters, their so-called perfection would scream out to vulnerable young girls. (Men were targeted much later on, but the importance seemed less). Akin to the wretched beach body posters plastered on every corner in January — because apparently bikinis only look good on a certain body type —  the damaging message remains the same. Social acceptance comes at a cost, and that cost is to look a certain way. 

[Read Related: Dear Priyanka Chopra, Endorsing Colorism and Discrimination is not ok. It Never was and Never Will Be]

It’s an extension of the dated methods imposed on women from the womb, where mothers are lectured on drinking milk with saffron to ensure the baby is fair, traditional matrimonial sites asking women to specify skin colour, and women being told to stay out of the sun. These socially ingrained views are eventually developed into modern day methods in the form of cleverly marketed consumables. Aggarwal admits, 

Most people only use the cream on their face just as I did. At that time, I didn’t even think about the rest of the body. I felt that if the face becomes fairer, that will be enough for acceptance. My mum noticed the difference for sure and I was lighter by the time I met my husband, Amit. I must admit the addiction is a combination of three factors: the justification in your own head, the strong marketing message that ONLY fair is beautiful, and the ‘compliments’ from those around you. 

I admired Shweta’s honesty on admitting what essentially was a dangerous obsession that she remained faithful to throughout her teenage and adult life. A ritual that, whilst prompted gradual results in her appearance, was never going to eliminate the insecurities she felt within herself. Moments of joy with her husband and children on holidays abroad, would be broken up by the need to ‘fix’ any damage the sun may have inflicted i.e. reverse her tan. The booming tanning industry in U.K., her now home, and admiration of her ‘sun-kissed’ look by Brits initially surprised Aggarwal — as if her colour had now gained acceptance. 

But who are we seeking acceptance from? A society that is still deep rooted in patriarchy forcing women even now to adhere to dated rites of passage that holds no relevance? Or a society that seeks to point out one’s indifference because of how they look — their skin, their religious attire, their weight? Or a society that passes judgement on a woman’s self-worth, and continues to abuse that same woman behind closed doors under the eyes of Goddess Kali? Aggarwarl goes on to explain,

The more damaging perceptions of colourism, are that ‘fair is rich’, ‘fair is successful’ and ‘fair is better educated’. Essentially, ‘fair is supreme’ in every sense. And if that’s the case, where does that leave dark-skinned people? In Ukraine, for example black and brown people were discriminated against and  not given a fair chance to save their lives. Is it fair to be denied a basic human right — survival — based on your colour? 

I personally was curious to know from my family what the definition of prejudice in the Hindi vocabulary is and how it is/was applied to in India. “Pakshappat” (taking sides) or “poorva dhaarna”, were the closest pure Hindi definitions known to my cousin, yet rarely used. However, my dad stated that “hum bedh bhau nahin hai” was the common term used to state amongst family and friends when someone was not biased and believed in equality. Somehow, colourism never really came under that category. A sentiment echoed by some of my Chinese and black friends . Even in parts of China and Africa, the belief that darker skin is perceived as inferior, is accredited to stereotyping certain groups of people as manual labourers working under the sun, and therefore of a lower class or caste. Does Shweta believe we can change this attitude?  

A couple of my aunts are still reluctant to help me with my mission. One even said ‘it’s pointless fighting it’, while one said, ‘everyone has the right to define beauty for themselves and being fairer is what beauty is for some.’ The problem with this is that people then start to look down on people who aren’t. Colourism, casteism and classism divide people, creating more unrest in society. If we continue to aspire to be fairer, we’re still encouraging white skin privilege, and encouraging colonial values. The more we allow ourselves to succumb to these social constructs, the more enslaved we feel internally. Melanin is crucial for protecting our skin against the harmful radiation of the sun. Feel blessed that you have it and wear it with pride! 

I wonder how we can dare to walk shoulder to shoulder with our black friends in the Black Lives Matter movement, if we refuse to face up to our own biases against colour? We seek equality in the U.K., but deny our deep-rooted prejudice, whilst a white privileged man lectures the world on the difference between racism and unconscious bias (yes Prince Harry, I’m looking at you!). “The Black Rose” has paved a way for many more voices to speak out against the damaging impact of colourism, and in my view, rightly belongs under the definition of prejudice in the collective South Asian vocabulary.

“The Black Rose” is available to purchase on Amazon.

 

Photo Courtesy: Shweta Aggarwal

By Sejal Sehmi

Brown Girl Magazine’s U.K. Editor Sejal Sehmi is an IT consultant by day, whose passion for writing stemmed from challenging … Read more ›