Hi Brown Girl beauties! For today’s post, I am sharing a gem from my own collection, Zunera by Labels. I have always loved sarees because it is such an elegant and diverse outfit, if worn right.
It took me a little while to learn how to move with grace in a saree; yes I was one of those clumsy girls who was initially tripping all over the place with so much fabric around my waist but I was determined.
Ever since I was a little girl I wanted to wear sarees and I am so glad to say that now I have a closet full of beautiful silk and banarsi sarees.
Try this look for your next desi family party. And, for more daily fashion inspiration, visit my blog Zunera&Serena.
Zunera Mazhar is the highest earning fashion blogger in Washington D.C. Her blog, Zunera & Serena, is about fashion, inspiration, confidence and she occasionally includes photos of her five-year-old fashionista, Serena! The blog has been featured on ABC, FOX and she is a featured guest on CNN. She has worked with some of the top designers and retailers in the fashion industry and is the international brand ambassador of “Labels.” She contributes/writes for Self Magazine, AOL’s Stylelist. and POPSugar. When she is not blogging, she works as a program manager for Refugee Asylum and International Operations for the U.S. Immigration Services.
January 23, 2023February 2, 2023 5min readBy Sandeep Panesar
Image source: Tina Singh
Tina Singh, formerly known as Mombossof3 online, understands how to make her presence known in the parenting space. Seven years ago, she set out to create and share content related to motherhood, and there’s been no looking back since. Singh has mastered the idea of evolving with the times and the needs of her audience while staying true to her number one role in life — mom!
As she navigated her personal and professional life through the lens of a parent, she came across a void that just wasn’t being filled. So, in typical Singh style, this mom of three put her entrepreneurial hat on and got down to creating a solution for Sikh kids who struggled to find a helmet that fits over their patkas (a small cloth head covering).
The problem was personal — all three of Singh’s sons wear patkas and just couldn’t find the right helmet for their safety — and so the solution had to be homegrown. Enter, the Bold Helmets.
All images in this post are courtesy of Tina Singh.
Singh gave Brown Girl Magazine an exclusive interview in which she talked about the Bold Helmets, the change in her journey since she’s become a public figure, and what it was like to innovate her very first product!
Here’s how it went:
Let’s start from the beginning. How did this idea come to mind?
This idea has been in my head for many, many years — over five years. I had issues with my kids and having helmets fit them after they turned age four or five.
I worked as an Occupational Therapist, in the head injury space, so I was always the one saying, ‘Okay kids, you’re gonna have to tie your hair in the back, do braids, or something in order to put on a helmet properly because I’m not gonna let you go down these bike ramps without a helmet!’ That’s just not okay for me.
So I talked to my husband and said, ‘there’s gotta be another way this works.’ So we did all the things that parents in situations like these do — they hollow out the helmets, some people go as far as cutting holes at the top of the helmet — you do what works. But I had in my mind an idea of what I think the helmet should look like based on what a patka looks like, and what my kids look like. I then found an engineer to draw it out for me to bring [my idea] to a place where I can actually take it somewhere and say, ‘Okay, how do I make this?’
But, yes, it started mainly with my kids and facing that struggle myself.
You mention that this idea had been brewing in your mind for over five years. How long did it take you to actually bring it to life?
To this point, it’s been about two and a half to three years. I let it sit in my mind for a while. Winters come here in Canada and then we forget about it again until we have to go skiing, and then there’s another problem, right?! I did let it lay dormant for a bit for sure, but once I made the commitment to do it, I made up my mind to see it all the way through.
You recently pivoted and changed the name of the product to the Bold Helmets. Can you talk me through how you came up with the new name?
Bold Helmets became the name because they’re designed to be bold, to be different and who you are. I also think that the way the helmet is made, even though it’s made with Sikh kids in mind, there are other applications to it. I do think that taking the Bold Helmets approach embodies its [the product’s] uniqueness and really focuses on being bold and who you are.
And the Bold Helmet is multi-sport, correct?
This helmet is certified for bicycles, kick scooters, skateboards, and inline skating. It is not a ski helmet. So every helmet you use for a different sport has a different safety certification or testing that it has to go through. So, this helmet is called ‘multi-sport’ because it covers those four sports but I wouldn’t take this helmet and use it for skiing. I’d have to make sure that this helmet, or a helmet like this, gets certified for various other standards for other sports.
Makes sense! I want to change the course of the conversation here a bit and talk more about how you pivoted from Mombossof3 to innovating your very first product. How was that experience?
So what I did throughout this journey was that I went from marketing myself as ‘mombossof3’ to ‘Tina Singh’ because I was sharing more of my life’s journey as my kids were getting older and in an effort to respect my children’s space as well, and letting them decide how much — or how little — they want to be involved with what I was doing online. And part of that was about the journey of what I was doing next, and the transition came naturally to me.
I think right now, truthfully, I’m struggling in the space where I kind of have a shift in audience and so my usual, everyday self that I share on social seems like it doesn’t work. I feel like I need to find a new balance; I will always be true to who I am, and I will never present myself as something that I’m not. But, just finding a space for me to continue creating content while also taking on this new endeavor with Bold Helmets, is important right now.
Aside from this struggle of finding that new balance, what is that one challenge that really sticks out to you from this journey?
I think my biggest challenge being an entrepreneur is finding that balance between my responsibilities as a parent, which is my number one role in my life and there’s no one that can take that role for me — my husband and I are the only parents — and passions outside of that.
Do you think it helped that you were creating a helmet for Sikh children so it allowed you to pursue your passion but also work with your kids in some capacity since they inspired the whole idea?
I never thought of it that way, but yes actually, it did! So all my entrepreneurial projects have involved my kids. Even now they were involved in picking the colors, all the sample tests we did they tried the helmets on! They’re probably sick of it since they’re constantly trying on helmets, but I get their opinion on them. Even as we pivoted with the name, we involved them and got their feedback on it also. So, they were involved in very large parts of this project.
And my husband is also a huge part of this project. He’s been heavily involved in this process, too!
You have a huge online presence, and I know that you’re probably not new to trolling and bullying that comes with being on social media. More recently, Bold Helmets was subject to a lot of backlashes. Is there something that you took away from this recent experience? Was it different this time around?
The extent to which things got was different this time around and that’s not something I have faced in the past. But I have been in the online space for about seven years now, and I’m accustomed to it. I think what I learned this time around is that sometimes silence and reflection is the best thing you can do. Sometimes reflecting and not being defensive on feedback that you get — and this may be something that comes with age as well as experience — is best.
But, I’m happy with the pivots we made, the feedback we’ve gotten, and the way we’re moving forward.
You mentioned that this isn’t your first entrepreneurial venture. But each experience teaches you something different. What did you learn while working on Bold Helmets?
I learned to be okay with taking things slow. I’ve never been that person; I’ve always jumped the gun on lots of things. It’s understanding that it’s ok to slow down and recognize that things have to just run their course.
And while the interview wraps up there, there is more to come with Singh on her journey! Catch Lifestyle Editor Sandeep on Instagram LIVE this Saturday, January 28, at 10 a.m. EST, as she has a more in-depth conversation with Singh on Bold Helmets and more!
In the meantime, Bold Helmets are available for pre-order now, and as a small token of appreciation, Canadian pre-orders will get $10 off their purchase until the end of January 2023!
When she was young, Preeti Gore, the founder of the clothing brand Tilted Lotus, always looked up to her dad’s “natural sketching” talent. His motivation led her to explore her creative side, whether it was experimenting with art or taking up sitar lessons. Regardless of that fact, she pursued a career in science and became a Physical therapist, following her gut instinct.
Stepping into the world of fashion, alongside being a PT, Gore talks to Brown Girl Magazine about her brand Tilted Lotus in depth.
Why “Tilted Lotus?” What is the significance of the name?
‘Lotus’ symbolizes the national flower of India, my birthplace and the land that has shaped me into the person I am today. It represents the roots from which I originate. On the other hand, ‘Tilted’ signifies the distinctive identity I developed while living in Western countries. With my experiences spanning four different nations — India, the UK, Canada, and the US — I’ve had the privilege of embracing the unique qualities of each culture. This odyssey has enriched my life tremendously, and Tilted Lotus is how I offer this special part of me to a diverse American market.
How did the transition to the world of textiles and design occur?
Despite never being pressured by my parents, I convinced myself that pursuing a career in science was the ‘right’ path, and thus became a physical therapist. My first job in the US was at Houston Methodist Hospital, located in the prestigious Texas Medical Center. Driven by my passion to help others, I am dedicated to this profession and have no intention of quitting. Relocating to the UK, and Canada, and eventually settling in the US presented numerous challenges, and every time I felt shattered, defeated, or alone, I somehow found the strength to push forward. My parents, despite limited resources, supported my dreams wholeheartedly, encouraging independence and the pursuit of my passions. My husband — who I affectionately call my “Sheldon” (a nod to The Big Bang Theory) — played a pivotal role in persuading me to embrace my creative instincts. I am grateful to have him as both a strong supporter and a staunch feminist.
Two years ago, I took the first step toward launching Tilted Lotus. I enrolled in the entrepreneurship program at The Wharton School and pursued a course on starting a fashion line. I was focused on finding the right supply chain and developing a solid business strategy, but the real test came when I had to work tirelessly in the ICU during the COVID wave, back-to-back nights and days, all at the same time. Through ups and downs, failures, and victories, I finally launched Tilted Lotus in December 2022.
India to the UK…then now to the US! Did the need to stay rooted in your culture strengthen? If so, how did that help you envision Tilted Lotus?
From my childhood days, I’ve held onto my personal values like a compass guiding my way. During my experiences living in different countries, I noticed [I was] slowly losing myself, losing what truly makes me, me. But my love for my culture grew stronger, and I found ways to preserve it. As I wore clothing that reflected my identity and initiated conversations about culture and heritage, I discovered that these markers not only distinguish us but also bring us closer together. People are often eager to learn and experience different cultures, which inspired me to create Tilted Lotus, offering a glimpse of me to others.
How do you aim to combine South Asian elements with contemporary designs?
The design process for creating an outfit involves a multitude of elements. Our primary objective is to take a traditional Indian art form, put a Tilted Lotus twist on it, and incorporate it into contemporary, everyday silhouettes that are both adaptable and effortless to wear. Our latest collection, Jungle Glam, embodies this unique concept flawlessly.
Who is your target audience? And, how do your pieces help express themselves?
We cater to a diverse and inclusive audience, embracing individuals of all ages, genders, races, and ethnicities. While our current selection includes unisex options, our plans involve expanding more into the realm of unisex clothing. Our aim is for our garments to transcend traditional gender norms, welcoming everyone into our fashion community, regardless of their background.
Our target demographic consists of individuals who revel in dressing eclectically, and fearlessly expressing their unique selves. Our garments become a canvas for personal stories, silently representing who they are. They complement individual styles and can be effortlessly combined with other pieces, adding a touch of boldness and confidence.
One adjective to describe your clothing line:
Expressive.
How do you want people to feel when wearing your clothes?
Our ultimate goal is for them to exude confidence, radiate happiness, and proudly embrace their true selves when they don our clothing. We want them to feel empowered, ready to conquer the world, and unapologetically display their unique style and individuality.
You mention one of your brand values is compassion. Can you tell us a little about your vision to help your non-profit partner: Three Little Pitties Rescue?
We take great pride in being a strong corporate sponsor for the Three Little Pitties Rescue, an extraordinary non-profit 501c3 organization that goes above and beyond to rescue dogs and cats in dire situations, primarily in the Houston, Texas area. Their unwavering dedication has resulted in the rescue and salvation of over 11,000 animals in recent years, and we are honored to contribute to their cause.
As avid animal lovers, our affiliation with Three Little Pitties Rescue began long before the inception of Tilted Lotus. We have closely collaborated with them, witnessing firsthand their remarkable achievements and tremendous growth over the past few years. Their progress has been fuelled by sheer honesty, selflessness, and unrelenting hard work.
One thing that sets Three Little Pitties Rescue apart is their absolute commitment to ensuring that every donation they receive is put to its intended purpose. They maintain the highest standards of transparency and accountability, ensuring that funds are used solely for the betterment of the rescued animals. There is no room for misuse or misappropriation.
Through our partnership with Three Little Pitties Rescue, we have witnessed the profound impact they have on the lives of animals in need. We are privileged to be part of their journey and contribute to their noble mission. Together, we strive to make a lasting difference and create a better world for our furry friends.
We are set to rock the Runway show at New York Fashion Week this fall with Runway 7 productions at Sony Hall, New York. We will be unveiling an all new collection.
Stylish, sustainable silhouettes with love. Tilted Lotus is synonymous with wearing your culture with pride. With prints that bring you back to traditional Indian art, the collections have pieces that you can wear to your next big event or even pair with your everyday jeans and a tee.
And, after an incredible showcase at Austin Fashion Week, the Slow Fashion Festival, and two successful pop-up events at Renegade Craft and Austin Fashion Week, the team is thrilled about what lies ahead this year! Their calendars are full, and they couldn’t be more grateful to everyone that showered them with love and welcomed them with open arms.
Here are some exciting upcoming events Titled Lotus has planned, and they’d be delighted to have you join them in person!
New York Fashion Week: Runway 7, Sony Hall, September 9, New York
In Todo Pop-up Shop: November 4-5, Los Angeles, California
You can continue to be part of their journey by following them on their official Instagram account, here.
Indiaspopup.com — USA’s premier online destination for luxury Indian designer clothing and accessories — is a global platform for South Asian fashion. It curates inclusive, embracive, and conscious trends and styles from the heart of India to its global shoppers. Founded by Archana Yenna, the company honored South Asian women from various walks of life who are leading the path for future generations. The luxury retailer hosted a ‘Power Table’ dinner at Armani/Ristorante in New York City with South Asian women leading the change in fashion, entrepreneurship, media, entertainment, and journalism.
At Indiaspopup.com, we empower and celebrate women through authentic South Asian fashion and community contributions. As we celebrate Women’s Day, we remain committed to sharing inspiring stories of South Asian women achievers and changemakers. Our recent ‘Power Table’ dinner in New York City celebrated remarkable women — trailblazers of South Asian heritage, inspiring the next generation of female leaders to dream big and chase their aspirations.
The company also honored five South Asian female role models that have been instrumental to the diaspora with their various works in nonprofit, societal causes and community building:
Yenna honored these women for breaking stereotypes and spreading positivity on body sizes, health, confidence, and skin tone. Through her work with Indiaspopup.com, Yenna hopes to help women feel beautiful, confident, and feminine, and make progress toward positive change. In a series of photos shot in New York City’s Baccarat Hotel, dedicated to the quintessence of luxury and excellence, Indiaspopup.com produced a high tea-themed photoshoot to celebrate its honorees. The women wore avant-garde clothing donning some of India’s most prominent designers while sipping tea, dining on canapés, and enjoying one another’s company. Exemplifying Indian royalty, the women championed one another and the power of sisterhood, and shared what womanhood meant to each one of them.
During the two-day festivities, Indiaspopup.com announced their partnership with Sakhi for South Asian Women, an NGO that represents the South Asian diaspora in a survivor-centered movement for gender justice. Sakhi applies a trauma-informed, culturally responsive lens with a long-term commitment to mobilizing a future free from violence. Yenna pledged to donate a portion of sales from the month of March to the organization.
Sakhi for South Asian Women is grateful to Indiaspopup.com for uplifting and investing in our work with survivors of gender-based violence. Nationally, 48% of South Asian Americans experience gender based violence throughout their lifetime, and at Sakhi, we have seen a 65% increase in cases over one year. This support will help us address the overwhelming need in our community and continue our commitment toward a future of healing and justice.
— Kavita Mehra, Executive Director at Sakhi for South Asian Women
To learn more about Indiaspoup.com visit their website.
D.C. Her blog, Zunera & Serena, is about fashion, inspiration, confidence and she occasionally includes photos of her five-year-old fashionista, Serena! The blog has been featured on ABC, FOX and she is a featured guest on CNN. She has worked with some of the top designers and retailers in the fashion industry and is the international brand ambassador of “Labels.” She contributes/writes for Self Magazine, AOL’s Stylelist. and POPSugar. When she is not blogging, she works as a program manager for Refugee Asylum and International Operations for the U.S. Immigration Services.
