How I Dreamt of ‘indigrow’ — A Collection of Games with Books and Puzzles that Help you Rediscover the Magic of India

The following post is brought to you by indigrow — a Singaporean-based company founded by two South Asian moms built on the foundation of helping you rediscover the magic of India. Their goal is to revolutionize the way we pass on our identity to the next generation by creating an ecosystem of colorful books, on-the-go flashcards, puzzles and match-up memory games featuring relatable, delightful characters, and best of all each one is made from recycled material and printed with soy ink. Make your first purchase by applying discount code BGMAG10 for 10 percent off at check-out (flat shipping is $2 USD and free shipping applies at $36 USD).

It all started when we found out we were going to be parents. Well, we were already fur baby parents to two adorable puppies. But now, it was time to be a human parent. After a missed period, a little morning sickness and an emotional ultrasound, we knew there was a little heartbeat inside of me. I held my husband Richard’s hand tightly, and right from that very instant, I started dreaming of how I want to raise this little thing. A kind, curious, happy child. Someone that would light up our world and be a positive influence to everyone around.

Having grown up India, that was what I called home. But it hadn’t been for many years. Sixteen years, five diverse countries and four great jobs later I now lived in Singapore, with my most wonderful South African husband. This kid was going to be half South African, half Indian, born in Singapore and will probably live in many other countries. In this increasingly global world, I felt roots were important. Roots ground you, they’ve always grounded me. I dreamt of passing on my roots, my memories and my childhood. I dreamt of places we visited, the food we ate, festivals we celebrated, games we played, the music we listened to, sounds of the street I dreamt of the simplicity, the delight, the love.

I dreamt beyond mythology, folk tales, villages and old-world India. I wanted to share an India I grew up in — a relatable, contemporary India filled with soul and fun.

I dreamt beyond books. An ecosystem of modern, Indian-themed fun tools that could help my child grow with India. Wherever he may be. Hence the name, indigrow.


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So I called upon my best friend and soul sister who is a super mom herself and a passionate early childhood development expert. Together, we embarked on this very special journey of creating a magical world where India can be rediscovered with little ones we love.

Designed especially for the early childhood years where empathy and imagination are at the heart of it all. Where connections between grandparents, parents and children are strengthened. Where giggles reverberate through the imaginary walls.


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My dream has come true for me. It fills my heart with joy to share the gift of growing with India through indigrow with little ones in 20 countries and counting.

With love from my heart to yours, from my new beginning to all your new beginnings. Dream on!

By Kshama Alur

Kshama Alur is the Chief-of-All-Things at indigrow and founder of The Better Alternative. Formerly in senior positions with Unilever and … Read more ›