‘In a war, there can never ever be any winners. Conflict breeds chaos.
It is easy for people sitting around in their sheltered booths to send innocents to fight their ugly conveniently-timed battles.
Rhetoric is glorious, but what happens when living, breathing human beings are reduced to dead bodies in airless boxes? Do you rejoice when you create more coffins than you receive? Do you find joy when you fire guns into the air and bury a lifetime of dreams?
What about the hapless folk caught in the crossfire of a conflict they neither own nor want? Why are their valleys always filled with the blood of their own?
Can you be called good or bad based simply on where you were born or what colour your passport is?
Can there ever be a right or wrong side of evil? Evil is evil. Period.
Please keep your hate-mongering, fear-mongering and now war-mongering to yourselves. We do not need a white knight in shining armour. All we need is common sense and common good to rise above all else.
Call me a sinner, traitor and spew your hate on me. Tell me I am not true to the land that birthed me. Your completely unoriginal tags will not faze me.
I will not engage either will I attempt to prove my patriotism to you.
We were one. We loved and lived together. At the stroke of the midnight hour, we awoke to life and freedom we thought. But instead, they tore us apart at the waist and ripped out our unborn babies from our wombs. They shredded our ties of kinship and created a border from the blood of our brethren.
Jai Hind and Pakistan Zindabad — if one slogan had to prevail over another, neither would reach its true potential.
May peace, mercy and love prevail upon the entire subcontinent.’
Haider wades his way through Karachi’s expansive beach, climbing and tumbling over rocks, in Mumtaz’s memory. The vast landscape is perfectly encapsulated in the 4:3 aspect ratio — an unconventional yet welcoming choice. He vanishes into the sea, leaving his storyline open-ended. The screen fades to black. The film comes to a close. The gentle humming and lapping of the waves disappear. However, I stay put. Stumped, and unable to comprehend the masterpiece that Saim Sadiq, director of “Joyland”, has blessed Pakistanis with.
“It’s so important to narrate these stories in today’s world, where we’re often divided and seldom united,” says producer Apoorva Charan during an exclusive chat with Brown Girl Magazine.
It’s her feature film debut as a producer, and she’s justifiably beaming with pride.
Joyland is such a win for South Asia, but particularly, Pakistani storytelling. Every person I met, I felt like there was some characteristic or quirk about them that mirrored our characters in the film.
Set in the depths of androon Lahore, “Joyland” primarily revolves around Haider (Ali Junejo) — a meek, unemployed house husband in a borderline, passionless marriage. He’s happily helping Saleem bhai (Sohail Sameer) and Nucci bhabi (Sarwat Gilani) raise three kids, while the fourth one breaks Nucci’s water in the opening scene. Another girl is born, despite the ultrasound’s previous declaration of a baby boy.
“If I were to receive an award based on my character in “Joyland”, it’d definitely be for “best at single-handedly increasing the population of Pakistan,” says Gillani, as we howl with laughter during our spoiler-riddled chat with the cast of the film. “I think that, combined with the ‘coolest bhabi’ — those two will have my name on them.”
But Nucci’s wasn’t just a bhabi who pumped out a new baby every year. Sarwat’s character was given some level of agency — a woman who reminisced about a career in interior design before marriage and kids while smoking a cigarette in secrecy.
I think my philanthropic work plays a part in how I started saying no to bechari roles. How can I be a role model to these women I’m trying to help, while playing the same characters? The change came about with “Churails” and I vehemently stuck to it. My characters need to have a voice; a backbone.
On the other hand, Haider’s wife, Mumtaz (Rasti Farooq), works as a beautician at the local salon, busy dolling up brides in Lahore’s unpredictable load-shedding.
Both Haider and Mumtaz seem to have a relatively stable marriage based equally on societal expectations and gender-flipped roles. While Haider stays home, helps in the kitchen, and attempts at searching for a traditional job, Mumtaz carves autonomy and independence for herself. This is in spite of an oppressive family life characterised and dictated by Haider’s overly conservative, traditionalist father and patriarch, Rana (Salmaan Peerzada), who wishes for the couple to procreate a cricket team of just boys.
But Rana, known as Abba Jee, is also layered with his own 50 shades of grey, struggling with loneliness and a lack of intimacy, mirrored in his relationship with next-door neighbour Fayyaz (Sania Saeed). His emotional desires are symbolised by his physical impediments — the former handicapped with “what will people say”, and the latter with a wheelchair. The rules that he has for his children are the same that his children have for him, bound by tradition, norms, and society. They are not allowed to stray from what is considered “normal”.
The film’s women are strong which is pretty much a reflection of the women in Sadiq’s life. While Abba Jee shuns the love and companionship that Fayyaz offers, she stands her ground until firmly asked to leave. The complexity of each person’s emotions versus expectations is what makes “Joyland” relatable on a human level.
Alternatively, Mumtaz’s relationship with Haider is based on convenience and habit, where two people share the same bed but sleep facing away (partially because one of Saleem and Nucci’s young daughters crashes with them every night, illustrating the confined space both Haider and Mumtaz are allowed to be themselves in). The dynamics of their marriage drastically evolve once Haider’s eye catches Biba (Alina Khan), covered in blood as she walks numbingly into the hospital where Nucci gave birth. The introductory scene mirrored the brutal reality of violence inflicted upon Pakistan’s trans community; one of “Joyland’s” most haunting moments.
Mumtaz is asked to quit her job once Haider lands a gig as a “theatre manager” — a cover-up for his job as a background dancer at the nightclub Biba coincidentally performs at. The film portrays the traditional Pakistani marital social dynamic; men must work, and women must housekeep. Even when some level of independence is allowed to a married woman, she must forego her right to a career later in life. Understandably, it leaves Mumtaz devastated.
“It’s so strange how that’s just an acceptable act in our society,” Farooq chimes in, voicing Mumtaz’s thoughts. “Even if a woman is good at a 100 things, ultimately, she’s expected to quit her job to be a homemaker because that’s ‘her job’.”
With time, Haider falls into a routine and rhythm of working at the theatre and spending more time with Biba, allowing him an insight into the widespread transphobia she’s regularly faced with. Biba confides her innermost desire to be what she termed as “a complete woman” in order to land the same dancing opportunities as her counterparts.
Haider’s daring closeness to Biba leaves Mumtaz — who at this point is reliant on him as a best friend more than the physical intimacy he fitfully provides her — alone, isolated, and depressed. For Haider, it is liberating to leave problems at home and escape into a secret world centred around his deepest desires. He doesn’t want to be a bad person. He doesn’t wish to hurt or leave his wife. But his happiness now seemingly lies in dancing and exchanging stolen kisses with Biba. Farooq agrees:
I think Mumtaz and Haider were best friends at this point. They had an unspoken love for each other, which stemmed from the sanctity of their relationship. They might not be in love but they did love each other. In the eyes of our society and otherwise, they were married, but they’d drifted so far apart. There was love but it wasn’t possible to return from how distant they were.
This point of no return brings Haider to a crossroads — one where he is torn between his loyalty to Mumtaz and his love for Biba. Ultimately and ironically, in a particularly passionate moment, it is his curiosity pertaining to Biba’s sexuality that drives her to throw him out of her life. Defeated and guilt-ridden, he comes face-to-face with a pregnant and non-confrontational Mumtaz, who, by now, is aware of what Haider has been up to but doesn’t have the mental capacity to verbally digest his infidelity alongside a child she doesn’t want.
Her apprehensions about bearing and raising children are indicated throughout the early days of her pregnancy. The clutching of her stomach, the tightening of the rollercoaster belt during a visit to Joyland park, and her unease during the ultrasound are just a few examples of Mumtaz’s angst.
Abba Jee’s 70th birthday was the straw that broke the camel’s back. Mumtaz, surrounded by family and friends and feeling emptier than ever, takes her own life. A tragic full circle where one life ends as the other begins. Her suicide is harbingered by Rana’s birthday speech as he recalls a palmist once saying his bloodline would end with Haider.
“Joyland” is replete with polarity. There is a seamless hand-in-hand flow of happiness and devastation, longing and antipathy, birth and death. Pakistani society’s struggles with misogynistic gender roles are depicted in the most gentle, sensitive, and nuanced ways. The struggle is also ironic, considering Pakistan has one of the most progressive transgender legislations in the world. Trans people have the right to self-identify their gender in Pakistan – a right still denied to the trans community in many progressive countries, such as the UK.
A deeply reflective film with memorable and emotional characters doing justice to their performances. It’s currently running in cinemas here in the UK, and we highly recommend watching this poignant piece of art.
January 18, 2023January 18, 2023 9min readBy Arun S.
Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!
What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?
I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.
When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.
You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?
On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.
Have you faced adversity as a newcomer in this space?
The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.
Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?
My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.
I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.
Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?
I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.
In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.
What made you decide to name the company Aam?
“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.
What is the process of rethinking fit standards?
Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.
At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.
Where do you feel the fashion industry can improve?
There are big opportunities for improvement in supply chain, fit and inclusion.
On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?
I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.
And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.
As a CEO of a company what is your daily routine?
My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.
First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.
I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.
Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.
As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?
Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).
Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.
On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.
On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.
I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!
We would love to hear some testimonials from previous customers.
“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S
“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M
“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L
“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S
Where do you see the company expanding in terms of different types of clothing offered?
I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.
What is the toughest part of running your own company?
Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.
But, easier said than done!
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.
Emily Harwitz is a journalist, photographer, and podcaster whose work focuses on making the outdoors a more inclusive place. Coming from a background in chemistry and ecology, Harwitz uses her knowledge to tell stories about the environment. She has written for many publications including High Country News, Hakai Magazine, Mongabay, Chemical & Engineering News, and more. Harwitz is an ambassador for Girls Who Click which is a nonprofit that empowers women to forge their paths in conservation photography. Her creativity does not stop there as Harwitz is also the host and producer of the Save the Redwoods League podcast: “I’ll Go If You Go.” Harwitz has explored a range of topics such as forest bathing, skateboarding, and building an inclusive community in the outdoors. Her stories do not stop there as Harwitz is always on the move looking for her next story. Continue reading to learn more about Emily Harwitz’s journey.
The term inclusion when it comes to the environment and outdoors does not always go together. How can we make the outdoors a more inclusive place?
The outdoors is inherently inclusive because, the moment you step outside, you’re outdoors, regardless of who you think you are. What needs to change is how we think about who is and isn’t “natural,” or what’s a “natural” way to behave. The natural way to be is however you are.
How have your personal experiences in nature affected the way you look at the rest of the world?
When I’m in nature, I feel the smallness of my being in the context of the bigness of the natural world. But the amazing thing is, when I slow down to look around, smell the air, touch the dirt, I feel like I’m a part of that nature, too. It’s really comforting to feel connected to something so vast outside myself. I no longer think it’s hoaky to say that appreciating nature’s beauty is spiritual for me. It just feels so good to look at water sparkling in the sun, or a dusting of purple and yellow flowers in a gently waving field of grass. Watching how animals and other creatures seem to flow through their landscapes is also a spiritual experience. How perfect they seem! And wow, I’m an animal, too!
This brings up some important questions: In what context do I exist that effortlessly? How can I foster that feeling for myself in my daily life? How can I foster that feeling for others? And how can I connect other people to that feeling of “I love being alive!”? That fuels so much of my work—wanting to share the feeling of what I experience in nature with others.
As you have covered many stories for various publications as a reporter, is there one that specifically calls out to you that you would like to expand upon?
I just wrote a story about biophobia, or the fear of nature, for Hakai Magazine and it got picked up by The Atlantic. I’m pretty stoked about that because this is a really important topic. The story’s about how certain aspects of modern life, like urbanization and the ensuing lack of daily nature experiences, are driving people to feel increasingly disconnected from nature. This not only impacts conservation, but also human health because nature provides so many benefits to physical and mental health. Here’s a good article introducing a growing body of research about the health benefits of nature immersion. Nature also provides the opportunity to feel connected to something bigger than ourselves, which I believe is an important thing to experience.
As someone who is in the field of environmentalism do you feel this influences you to follow a vegetarian or even vegan diet which is more supportive of animals from all walks of life?
Absolutely. Animals from all walks of life, I like that! I eat a pretty pescatarian diet and try to use Monterey Bay Aquarium’s Seafood Watch to look up the seafood I eat. I feel strongly about what I put in my body and where it comes from. Beyond the sustainability and health concerns of factory-farmed animals, I am deeply disturbed by the conditions animals are subjected to in factory farms. If you don’t know what I’m talking about, look it up. If you do know what I’m talking about and you’re still eating conventionally-raised factory-farmed animals, I’d urge you to take another look. We all exist in systems, though, and I know it can be hard for people to totally overhaul their diets—especially with things like ag-gag laws in the US blocking the spread of information about the conditions farm animals are raised in. It’s a privilege to even be able to consider where I’m getting my food from, considering the vast food deserts in the US and how inaccessible fresh produce is for many. So, my hope is for a growing collective consciousness about our food systems that eventually leads to regenerative agriculture that’s healthy for all of us on this planet.
Are there any brands we can support which push the message of inclusion?
How has Girls Who Click empowered you to get into the field of nature photography?
Girls Who Click connected me with an incredible filmmaking mentor, Dewi Marquis, who is also mixed Asian American. In addition to practical advice for film shoots, we’ve talked about work and life as women of color and the importance of listening to our own intuition during the creative process. Dewi’s involved with some great filmmaking organizations that I think the Brown Girl Magazine community would be interested in: Asian American Documentary Network, Brown Girls Doc Mafia, and Film Fatales.
As you have explored a range of topics on the Save The Redwoods League Podcast: “I’ll Go If You Go,” what are your plans for the newest season and how can we help support?
Thanks for this question! This new season is all about building community outdoors—hearing guests’ stories about how they started and grew their awesome community groups and organizations. My hope is that people can hear these stories and then go foster their own communities, wherever they are. All of our guests started with the desire to connect more with nature and others who can relate to their experiences as BIPOC and/or LGBTQ2S+ folks in the outdoors. If you identify with either or both of those categories, this podcast is for you! It’s by us, for us. The best way to support would be to listen, rate us 5 stars (if that’s how you feel), and share with friends. You can also follow the podcast on IG at @illgoifyougopodcast.
What is the Emily Harwitz starter kit for going camping or hiking?
I love this question! For hiking, aka a big walk outside, I always bring: a least one 32 oz. water bottle, a thermos of tea (oolong or green), a notebook or sketchbook, a pen or pencil. Sometimes I’ll bring a book that I don’t end up reading (how can I when there’s so much pretty nature to look at?), a tub of strawberries or other in-season fruit, my camera (currently shooting on a Sony alpha 6300 and a G200-600 lens). One of these days, I’m planning to bring my flute and a field recorder (Zoom H5). For going camping, I’d say: Make plans with a friend who already has lots of gear and likes to plan camping trips! Or there are lots of organizations that host camping trips you can sign up for. One day, I’ll go solo-backpacking, but I really enjoy camping with friends.
If you could go hiking with anyone in the world who would it be and why?
My Chinese grandpa who recently passed away. He loved nature, especially flowers, and I would love to go for a hike with to appreciate the beauty of nature together.
Who are your conservation heroes?
Personally: my grandmother who worked as lawyer to protect the environment in Florida, where I grew up. She introduced me to the whole world of conservation at an early age and I have so many joyful memories sifting through sargassum weed with her for tiny little shrimp and crabs, or looking for monarch caterpillars in the garden.
Thinking globally: Indigenous peoples around the world who steward and protect the lands they live on—including 80% of the world’s biodiversity. There’s growing recognition of this, and I hope to see more respect, protection, resources, and political action dedicated to Indigenous peoples who are doing this important work.
Do you feel that we will see a change and more representation in the outdoors?
Definitely! It’s already happening. Social media has actually been really beneficial in this regard because people can form their own communities online and share media and resources relevant to them. The outdoors industry is moving slower, but I’m seeing more initiatives to diversify marketing and such. The industry will have to adapt to include the people of the global majority if it wants to survive.
What do you see as the future for the outdoors?
Biodiverse (including humans!), inclusive, healthy, thriving, accessible experiences for adaptive skill levels. I am optimistic!
The sweet smell of petrichor, a cup of tea, and the redwoods. What more could you ask for?
True! Maybe an animal in the bushes nearby and a human friend to share it all with :)