JonOne Showcases Indo Caribbean Culture, Creativity While Taking the Road Less Travelled

jonone

Jon Madray, known as JonOne, is an Indo-Guyanese native New Yorker making waves in the entertainment industry. Madray spent the past 13 years committing himself to ambitions that have taken him around the world, and whether he’s performing in London or producing music here in New York, he carries a deep love for his culture wherever he goes.

Madray, who won a musical competition hosted by the late world-renowned DJ Avicii, has original music streaming on all major platforms and performs in some of New York City’s hottest venues, took a moment to sit down with Brown Girl Magazine to speak about his evolution as an artist, the value of cultural representation and the importance of setting an example in the community.

His interest in music started at a young age, and he actually got his start mixing and ultimately producing music after spending years alongside his dad who would DJ at West Indian parties.

My dad was a DJ back in the day and because of him I was raised around equipment in the house,” he said. “I used to see him DJ for family parties and I wanted to mess around, and it became my thing. I decided to take it to the next step and start producing, but he was the main reason I got into music in the first place.

Music in the Indo Caribbean community at large is an absolute must, it fills our reception halls and backyard parties with joy and memories, typically we’re a community of soca, dancehall, and reggae listeners, but Madray decided to shift from the cultural normative genres to EDM. He said what encouraged him to explore the electronic sounds had a lot to do with “energy.”

I started DJing at West Indian parties, playing soca, reggae our music really,” he said. “I was doing a few EDM and American gigs. At the first few events the crowd was actually facing me, I felt this energy and I love how the energy was being reciprocated with the crowd I said I want to explore this route.

Madray incorporates Caribbean elements into his set, he takes sounds like a dholak drum and meshes it with the high energy waves of EDM. This combination is a new take on the classic soca songs we know and love, and also pushes Caribbean music to another level.

 

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I think it’s being received well, people notice it and they think it’s cool, going forward would love to collaborate with soca artists.

Madray’s latest project, a song he co-wrote and produced with fellow Indo-Guyanese artist Vikki S. has allowed him to dabble in areas of music he has yet to explore. While to some, being daring in your craft seems unheard of, Madray seized the opportunity to try something new.

The track Digital Love just came out, I started working on that in November. I discovered Vikki S. on Instagram and ended up collaborating. The message behind that is about digital dating and how social media has influenced the dating scene today. I actually wrote it about a girl I dated briefly and she was using an app, I remember thinking, ‘how is it so easy to just meet someone, go on a date and disregard a foundation and friendship that was there before?’ So I wrote about that.

The collaboration is a tenant of Madray’s mindfulness on cultural representation, whether the content he creates be skits on Instagram or songs on SoundCloud he wants to see “more good things” come out of the Guyanese culture.

I’m mindful for that because I used to do comedy shows, and we did a show in Toronto and it was a family event but there were so many young kids come out and we didn’t realize we had such a young following,” he said. “We had the conversation about cleaning up what we do, let’s not fall into those stereotypes.”

“Some days I feel like we need more good things to show in our culture. I want to keep doing this to be one of those reasons there’s good stuff coming out of Guyana,” Madray continued. “There are fellow comedians who do West Indian skits and what I don’t like is that they glorify alcohol and drinking. I don’t post things that enforce those stereotypes.

 

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Madray said he instead wants to “lead by example” and is vocal about encouraging representation in more positive ways.

I keep a clean page because the content I want to show is mindful of who watches…also I need a wife!” he joked.

Jokes aside, pursuing an entertainment career and coming from an Indo Caribbean household is, at times, no easy feat. There is a cultural designation that children will, and sometimes without exception, follow traditional career paths.

I receive [career] criticism on a daily basis to this day, and you have to understand where they’re coming from,” he said. “I remember at first I was like ‘What’s wrong with you guys? I’m trying to branch out, I’m trying to do this,’ but when you see the struggles our parents went through and our grandparents went through then you really understand they just want you to be practical. They want you to be stable and they want you to be smart. It goes hand in hand because the tricky part is when you want something with a high reward you have to take high risks. It’s tricky but you gotta balance it.

[Read Related: Embracing my Indo-Guyanese American Identity: What Kind of Brown Girl are You?]

This balancing act between familial expectations and his own passions prove to be one that Madray handles well, especially as his ambitions grow from one space of entertainment to another.

Acting is fairly new to me, I’m taking acting classes now and just learning from people who have been in this industry longer than I have,” he said. “I used to do comedy skits so that’s was kind of my bridge to the acting world and the reason I started doing the comedy skits was to fulfill this secret interest of acting that I always had but I never knew how to get into it  I was always known as the music guy.

He began his journey as an actor in 2018, when he appeared on an episode of PBS’ “No Passport Required” and was later cast in “Creed 2” where he worked alongside some of the biggest names in Hollywood.

The Creed filming and set were amazing. It was inspirational and motivational. I didn’t think I was gonna get it, then I got the email about two months later saying ‘You’re booked for this,’ and [I] ended up filming for seven weeks in Philly,” Madray said. “Being on set and brushing shoulders with these big guys, seeing the director direct, seeing how they act, and seeing how a major production was really put together was insane, and tiring we would film from 5:00 a.m. to 11:00 p.m. for four to five days a week. I remember I was exhausted but I was running on adrenaline. I just wanna keep doing it.

 

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He also hopes that more Indo-Caribbean influencers will follow in that path and use their platforms to encourage the next generation to not be scared of trying something new, following their dreams, and discovering their passions. When asked about what forms of representation our community lacks especially in terms of media content, Madray said:

I think we need more people in media, that’s why I do what I do. I want to be a mentor for the younger generation. I want them to know they don’t have to follow all the rules, if you want to branch off and you want to become an actor/actress or a musician you can do it. Even though [this career path] is not the norm in our culture it is doable. The end goal is to make doing things a norm.

A fellow West Indian non-conformer once gave Madray advice that he still takes to heart:

If it’s not a blessing in your life it’s a lesson,” Madray recalled. “Prnc Charming told me that. That really sticks with me because no matter what situation you go through in life, you’re always gonna have highs and lows. You gotta remind yourself it’s just a wave and you’re gonna get through it and you’re gonna learn from it.

 

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This piece of wisdom is one that many millennials may find comfort in. As this generation continues to exemplify the art of the hustle, there’s also a serious downfall with how work affects their mental health. Young professionals are complaining more and more about work-related burnout, being a slashie — one who pursues their creative passions while balancing a full menu of passions and full-time work or school — can take a toll on the body and mind.

Forget all the things I’ve done professionally, my proudest moment was back in 2012, after having surgery on my lungs. I had a spontaneous lung collapse and I was in and out of the hospital my senior year of high school,” Madray said. “I couldn’t breathe. So my proudest moment was [recovering] and getting out of the depression that followed. I couldn’t work out or be around music because music could have caused [the lung collapse] due to the vibrations, it really took making the decision to take all that negative energy and pain into something creative and saying [to myself] ‘I don’t want to be sad anymore.’ It’s one of the reasons I take what I do seriously because I realize life is so precious. Whenever I meet someone, and talk about ‘What do you want to do? [my advice is to] —  go big. Tell them that the thought of you not doing it motivates you so much more to work hard at your craft and get it done. Speak things into existence.

Through the ups, downs, highs, and lows Madray stays steadfast on the road less traveled, proving to himself and to others that he’s able to translate his passion into a tangible representation of a community that is eager see itself in the American mainstream.

I think at the end of the day, I am me. I do what I do. I was born here in New York and influenced by lots of different groups music wise, really I want to be creative and I am a creative person. If I can showcase my culture in my creativity and in my art, why not do that and pave the way for others.

Nancy Jay: Meet the Indo Caribbean Influencer Breaking the Mold

nancy jay
nancy jay

In an age where algorithms dictate viewership, Nancy Jay uses her love of dance to propel herself onto TikTok’s “for you” pages. Jay is an Indo Guyanese, Bronx native who began dancing at the age of three. As an influencer and content creator, she amassed a social media following of more than 500,000. Versed in many styles of dancing including Caribbean, Bollywood, urban and Latin, Jay can be spotted in soca music videos such as Linky First’s “Rock and Come in” and “Jeune Femme,” Adrian Dutchin’s “Roll” and by soca king Machel Montano’s “Mami Lo Tiene.”

nancy jay
Photo courtesy of Nancy Jay

[Read Related: HGTV’S Hema Persad on Having the Courage to Find Your Purpose]

Many content creators are typecast into the niche but Jay has defied this norm and proclaims she is more than just a dancer.

“I dance, travel, post lifestyle and beauty content. I’m an Indo Caribbean woman who enjoys being myself and promoting my culture. I like showing viewers it is okay to be who they are and embrace what they look like, despite what they see on social media. I did not plan on being a TikToker. As I started posting videos, the love and support I received from viewers was amazing. I have never experienced anything like that before on Instagram, where I started my content journey,” Jay said.

In conversation with Jay, the following answers have been condensed for concision and clarity. 

Why is it important for you to create content related to your Indo Caribbean roots?

Growing up, I never felt represented as an Indo Caribbean on television, in movies, social media or anywhere else. My goal as a content creator is to promote the Indo Caribbean culture through my content and be the representation the Indo Caribbean community needs.

Are there unspoken rules about being a content creator or an Indo Caribbean woman on the platform?

Being an Indo Caribbean woman on TikTok can be challenging when you are trying to find your identity and do not feel represented. 

Jay explains her frustration with the lack of Caribbean representation and acknowledgment from platforms, as well as her goals as a content creator in this video.

@iamnancyjay Anyone else feel this way? Or understand what I’m saying? R E P R E S E N T A T I O N ?? original sound – iamnancyjay

Do you ever experience a block, similar to writer’s block, when it comes to creating content? How do you overcome that?

I have yet to experience a block. However, I do have days where I want to take a break and just relax instead of filming. As a content creator, it is important to take breaks and schedule days to just relax because being a full-time content creator is a 24/7 business. It can be draining and you may lose your sense of reality when you have the mindset that everything is content. I enjoy taking a day or half a day to cook, watch TV or go shopping with my partner without the worry of filming any of it.

How has your social media presence changed your daily life?

When I am in public, supporters approach me to express their love for my content and sometimes ask for a selfie. When I find people staring at me in public now, it’s most likely because they recognize me from social media and not because I look funny.

In May of 2021, I used my platform to reach out to brands and ask for their support in a project I named ‘Nancy Jay Gives Back.’ I put together care packages, using products donated by brands, and drove around the Bronx sharing them with people experiencing homelessness or those in need. Seeing the happiness on their faces upon receiving these bags was priceless. Additionally, I spread some extra joy through dance. I remember one lady telling me she’d never been to a club or party so I told her I’ve brought the party to her and we danced to her favorite genre of music right there on the street.

 

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Jay plans on continuing this project as her social media presence has grown. 

How has your family reacted to your social presence?

My family has always been supportive of my talents and the path I have chosen. My first public dance performance was at the age of 12. I performed a fusion of Bollywood and chutney music at middle school events. When I got to high school, I participated in our talent show to a fusion of Bollywood, chutney, soca and top 40. I won the talent show three or four times. I also performed for fundraisers organized by mandirs in Queens, the Bronx, weddings, sweet sixteens and other social events. 

My family always came out to support me. They love seeing my content and always encourage me to film and create. My mom in particular tells everyone about my TikTok videos.

While enrolled at John Jay College, Jay founded the first West Indian student organization called “West Indies Massive.” She captained the dance team, taught dance classes and won the talent show multiple times while pursuing her Bachelor of Science degree in criminal justice with a minor in law and police studies.

Any advice for creators who may not have the support of family?

Do not let this discourage you. If content creation is something you truly want to do, stay consistent and eventually your family will support you for doing what you love. Social media is still new to some and the idea of it being someone’s career or business is new as well. I say be patient. Also, talk to them about your social media goals, as perhaps they do not understand the full picture.

What is your dream partnership and why?

My dream partnership would involve acting. I’ve always wanted to be an actress, preferably a Bollywood actress because I know I would kill those dance numbers (haha!). Also, I would love to partner with Sandals Resorts and bring that Caribbean flavor they should be promoting.

Jay has collaborated with major brands like Samsung Mobile, Norwegian Cruise Line, AC Hotels, Disney Music Group, and Dunkin which is paramount for the Indo Caribbean community.

“I am the first Indo Caribbean woman to work with Norwegian Cruise Line as a content creator. Cruise travel is a huge part of my content journey. I love cruising and creating unique experiences and content. While cruising, I connected with the crew while most people typically do not. I treat everyone with respect,” Jay said 

@iamnancyjay It’s not a cruise unless I dance with the Norwegian Prima crew ??? Drip Too Hard (1er Gaou Mix) – Thejokestation0 • Following

“I started a fun series called ‘Cruise Dances with the Crew’ back in August of 2021. There’s a playlist on TikTok with all of the fun dances. Prior to my first video, I had not seen anyone dancing on cruise ships with the crew. I guess you could say I started that trend.”

Nancy intertwined this partnership with her content and further put herself on the map.

Another pivotal partnership for Jay occurred in March 2021 when Dunkin chose her as one of 10 from a nationwide competition to feature her signature drink on the local menu.

@iamnancyjay I love ordering “The Nancy Jay” @dunkin ?? #dunkin #coffee #icedcoffee #dunkinmenucontest #thenancyjay #BiggerIsBetter #EnvisionGreatness #viral #bx ? original sound – iamnancyjay

How has content creation changed in the past two years?

Within the past two years, my content and style has grown tremendously. My gear list has also grown tremendously. I’ve been a content creator full time for a little over a year now. I have had more time to focus on the presentation and editing of my content.

What else do you want your viewers to not know about you or your work?

I stay true to who I am. Supporters who I’ve met in person can attest that I am the same, in-person and online. I like to keep things relatable, fun and authentic. I am working with a lot of big brands. I try to incorporate dance in all my content to capture my passion, diversity and culture.

I started teaching Caribbean Dance Fitness classes and private dance lessons officially in 2016. Since Covid, I moved everything online. Not only have I helped many learn how to dance but I have also helped build their confidence through dance and expression.

Lastly, I love traveling and encouraging others to live their best life.

Jay is more than a dancer; she is unapologetically herself. She maximizes opportunities and is building a brand that highlights her Indo Caribbean roots – a culture often not highlighted in mainstream media. 

You can stay updated on Jay and the community she’s created by following her on Instagram, TikTok and YouTube.

Featured image courtesy: Nancy Jay

By Ashley Ramcharan

Ashley Ramcharan is Indo-Guyanese and the assistant editor for the Indo-Caribbean team here at Brown Girl Magazine. She developed a … Read more ›

Philanthropist Nirmala Ramprasad Champions Sustainable Development Through Green Dupatta

Nirmala Ramprasad
Nirmala Ramprasad

To overcome global challenges, collective investments and groundwork are fundamental in advancing an equitable future across diverse communities. Sustainable development — a development that promotes growth through social, economic and environmental progress without compromising natural resources — is essential for human survival. At the young age of 21, Nirmala Ramprasad founded Green Dupatta, a sustainable development charity organization, and advocated for its importance through multiple pageant ambassadorships. As a philanthropic representative for the Indo Caribbean diaspora, her work showcases how individuals of any age have the ability to be changemakers for social advancement in areas such as environmental and agricultural protection and education. 

[Read Related: Melissa Ramnauth’s Fight to Support Caribbean Businesses and Preserve Ancestry]

Born and raised in Toronto, Canada, Ramprasad acknowledges her passion for service was inherent since elementary school.

“My exposure to the nonprofit sector during my formative years really helped to shape my understanding of how complex, complicated and time-consuming philanthropy work can be,” Ramprasad said.

Additionally, she credits the values and ideals seen in Indo Caribbean culture as critical to her personal identity and crucial to her work in sustainable development.

 

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In conversation with Ramprasad, the following answers have been edited for clarity and concision. 

Growing up, did you resonate with your Indo Caribbean heritage? What ideals do you most connect with and want to pass on in creating positive change?

As a mixed-race person who grew up primarily within the Indo Caribbean community, I have always felt deeply connected to my culture and heritage. As a child I was fully immersed in all things Guyanese (I refused to wear anything but a lehenga to every school picture day). From a young age I was exposed to, and learned about, our music, food, political climate, history of indentureship and the importance of our cultural connection to India. 

In regards to my nonprofit work, one of the most important lessons I take from my Indo Caribbean culture is the significance of ancestral knowledge and practices. One of the main tenets of my nonprofit work is sustainability and I have found that the most effective and practical sustainability practices can be found when we look back at the way our ancestors treated the land they lived on. 

Although we are all changemakers in some way, I always advocate for community involvement in not only development, but also sustainability practices.

Can you describe what Green Dupatta is?

Green Dupatta is a sustainable development non-profit that I started when I was 21 and have since completed projects in Canada, Guyana, India and Trinidad. I work directly with project participants to co-create community-based spaces and programs that increase environmental awareness, food, water security and access to quality education through sustainable development models.

While most of Green Dupatta’s fundraising efforts take place in Canada, community projects are mainly done in Guyana and India. 

In 2020, Ramprasad traveled to Guyana to work with locals in the town of LeonoraTogether they replaced leaking zinc roofs, restored plumbing to old drains, re-poured concrete exteriors and repaved and repainted buildings to be used for yoga and meditation classes, affordable daycare and community gardens. To ensure donations are maximized, local contractors are always utilized. Green Dupatta aims to repair and reuse as many materials as possible. It does not dictate what the spaces should be used for, instead assists the community in having the agency select programming that benefits residents.

 

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Across India, Ramprasad detailed Green Dupatta’s completion of seven projects in seven weeks in an eight-part YouTube docuseries. With partnership from JDS Public School in Varanasi, Green Dupatta constructed two sports facilities for student health, engaged in community outreach awareness campaigns on women’s empowerment and environmental conservation, aided in scholarship opportunities for students, helped create a community garden and provided the school with a system to harvest and irrigate water. 

After this, they traveled to Devdaspur, a village with no clean water, to install a well with a shower enclosure, a water purification system and reservation tank, and a fenced enclosure food plantation. With their new ability to easily access clean water, people in Devdaspur showed an increase in social, economic and health outcomes. The community now had the resources to lower the percentage of water and hygiene-related illnesses, increase food and water independence, increase school attendance for children and increase productivity for adults, seeking work, without having to take time to filter or find clean water for their families. 

Through successful sustainable development projects, resources are conserved and enhanced to empower communities to meet their needs, irrespective of their size or location. Like many sustainable development nonprofits, Green Dupatta’s international service delivery was significantly impacted by COVID-19 due to limitations with travel and in-person fundraising. 

As a result, Ramprasad turned to her career as a special education teacher and utilized her knowledge to focus on a project that would directly help Toronto’s families and their schoolchildren.

Created as an emergency response to COVID-19 school shutdowns, Green Dupatta’s ‘Furnishing Minds’ project, is based on a circular economy model in which slightly-used educational resources are redistributed to families in need.”

Since the program began in 2020, more than 1400 pounds of educational resources and curriculum-based materials have been redistributed within the Greater Toronto Area. Its success led to the project being formalized annually. Green Dupatta currently showcases free online guides to the Ontario curriculum, by grade level, for families looking for strategies to help their children’s academic growth and achievement.

Is Green Dupatta currently looking for more educators? How can people get involved?

I am always looking to expand my team! We are really lucky to have dedicated volunteers from a variety of different sectors and backgrounds. Nonprofit organizations can always use all the help they can get — we have general volunteers, event volunteers and sub-committee program volunteers. Anyone looking to get involved can directly message us on Instagram or our website.

 

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What is your vision for Green Dupatta in the next five years?

In addition to co-creating new community projects and programs, I hope to continuously expand current Green Dupatta projects. With a larger team and additional funding, I would like to strengthen and scale our Furnishing Minds program, as well as increase our international presence, to fill needs and advocate for these communities. In order to build organizational capacity we are always looking to partner with like-minded individuals, businesses and other nonprofit organizations. In the past we were lucky to work with supportive organizations that provided valuable services, resources and expertise.

Outside of Green Dupatta and teaching, Ramprasad has a history of competing in pageants that reflect both her Indo Caribbean heritage and passion for service. She won the Miss West Indian Canadian pageant in 2015 and subsequently became the first Canadian representative at the Divali Nagar Queen Pageant in Trinidad and Tobago where she was awarded second runner-up. In 2020, she was invited to compete as Guyana’s representative in the Miss Face of Humanity Ambassador Search, an international event that showcases female changemakers from around the world. Ramprasad believes that competing in pageants offered, “a platform to educate others about my organization, and the importance of sustainable development as well as an opportunity to showcase myself as an individual capable and dedicated to carrying this torch.”

 

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How was it representing Guyana on a global stage at the 2020 Miss Face of Humanity? What platform did you run on, and what message do you have for the next generation of Indo Caribbeans?

The Miss Face of Humanity competition was a unique experience for me as I was given the opportunity to represent both Guyana and the Green Dupatta Charitable Organization. I explored their intersection and looked at how my homeland and culture has impacted both my core values and philanthropic work. 

Being part of a diasporic community is a uniquely beautiful, but also quite complex, place to be. All of our experiences are vastly different — some people feel deeply connected to their communities and some feel very far removed. Although there are many struggles that come from being once, or twice-removed, people are facing much different struggles in the places our ancestors called home. 

My advice to the next generation of Indo Caribbeans is to remember that a diasporic community is very different from a local one. Although some of us may feel very connected to our communities and cultures as they are practiced abroad, we should make space to amplify the voices of our motherlands and remember to give back to places that have given us so much.

Ramprasad says juggling work and leading a nonprofit can be deeply taxing; often fielding criticism and making personal sacrifices. Nonetheless, she loves what she does and is eager to implement sustainable development practices around the world.  Through these projects, communities are equipped with the techniques, tools and knowledge to uplift themselves. Ramprasad is forever grateful that she was drawn to a life of service and believes that it is of utmost importance to actively collaborate with communities in order to preserve the environment and improve the access to quality education.

To learn more about Green Dupatta,  visit their website. You can follow Nirmala’s journey on Instagram @nrampsy.

Featured Image photo courtesy of Bert Pierre.

By Priya Deonarine

Priya D. Deonarine, M.S, NCSP, is the quintessential Pisces who has been dramatically shaped by her experiences and emotions. She … Read more ›

5 Indo Caribbean Vendors to Know This Wedding Season

indo caribbean wedding
Photo Courtesy of DvS Photography NYC

Wedding season is in full swing as the world resets from the coronavirus pandemic that halted mass events for years. Indo Caribbean weddings have rich diversity due to their varying religious and regional intricacies, but are generally large celebrations that require planning, coordination and preparation. Growing up, I was both excited and stunned at the busyness associated with streamlining a multi-day wedding celebration. 

[Read Related: 5 Indo-Caribbean Influencers who Will Spruce up Your Newsfeed]

The vibrant diaspora of first-generation young adults and their families may look to vendors who can understand the nuances of Indo Caribbean weddings.  Below are five Indo Caribbean vendors you need to know about this wedding season!

1. Henna by Anil Tulsi

A self-taught mehndi artist for more than 16 years, Anil Deonarine was fascinated by the delicate, deeply stained details that adorned the hands of Indian actresses and classical dancers. His passion for art inspired him to watch YouTube tutorials and meticulously freestyle designs on his sister’s hands.

Soon after, he began practicing mehndi on himself and perfected his signature designs that drew inspiration from traditional Rajasthani textiles and Arabic floral patterns. Deonarine is also known for his speed, and can craft a flowing, freestyle design in 3-5 minutes without much pre-planning that is symbolic and personalized to the individual.

As a member of the Indo Caribbean, Latino and LGBTQ communities, mehndi was a therapeutic means of growth for Deonarine at the intersection of his identities. With his mother’s aid, he began introducing mehndi to those that celebrate Quinceneras, Noche Buena (Christmas Eve Dinners) and Three Kings’ Day. Within the greater South Asian community, Deonarine frequently applied mehndi on family and friends for weddings/events and participated in cultural events such as holidays.

He initially faced some negative reactions from members of the South Asian community as a male artist, such as being chastised that mehndi is only for women, called slurs and told to stick to traditionally manly activities. However, Deonarine instead focused on bettering his skills, advocating and supporting other male artists, and soon built a loyal and excited clientele that fully supported and accepted him. It is his dream to design mehndi at a queer wedding to further defy stereotypes and champion mehndi’s inclusivity for all, irrespective of race, sexual orientation, religion or gender. 

2. Diana’s Candles 

indo caribbean candles
Soap bars | Photo Courtesy of Diana’s Candles & Soaps


Offering soy candles and natural soaps, Diana Sookram’s products have been used as bridal shower and wedding favors and gifts in bridesmaid, bachelorette and groomsmen boxes.

Sookram began creating natural products in 2016 after her daughter developed respiratory issues from store-bought candles. She fell in love with the creation process and soon began taking small-batch orders from family, friends and co-workers. Now, she is expanding her business through summer networking socials and prepping for mass orders during wedding season by stocking up on top-selling supplies such as small candle jars, lids and soap packaging.

Sookram’s products can be color and scent customized to match the theme of any occasion. Popular scents during wedding season include beach linen, honeysuckle jasmine, lavender and chamomile and honeysuckle rose. Whether a couple envisions a beachy, garden or opulent wedding, Sookram is able to create complementary colors and scents. 

She admits the hard work that goes into promoting a small business and jumps at the opportunity, particularly within the Indo Caribbean community, to network and collaborate.

3. Vibrant Garlands 

Fresh flowers are a staple in weddings and plentiful throughout the Caribbean. In some Indo Caribbean weddings, couples exchange garlands of fresh flowers, called malas, to signify their consent and joy in choosing one another as partners. This fundamental ritual dates back to ancient times and is deeply symbolic, as malas also adorn the statues of gods and goddesses in Indo Caribbean temples.

 

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A post shared by Mallika ?? (@vibrant_garlands)

Since the age of seven, Mallika Balgobin sat alongside aunties and uncles in temple and watched them handcraft malas. She was inspired to learn the techniques and in 2018, established her business, Vibrant Garlands, to make and sell malas for special occasions. 

Balgobin finds the preservation and teaching of traditional craft vital to her Indo Caribbean heritage, as she is able to make malas for some of the community’s biggest events such as weddings, religious ceremonies, holidays and funerals. 

Her recent 2023 trip to South India aided her in learning new techniques and she was encouraged by how the tiniest, simplest flower is arranged to symbolize auspiciousness and beauty. For weddings, Balgobin loves stringing white carnations, red roses, baby’s breath and pink lilies to evoke feelings of unity and love. Balgobin works with couples to customize fresh flowers. She provides fresh flowers or suggests couples buy the flowers of choice prior to customization.

4. G Star Tassa

The pulsating and electrifying rhythms of live tassa are a grand component of Indo Caribbean weddings. Since 2017, G Star Tassa Group has brought unique beats and energetic vibes to Indo Caribbean special occasions. While derived from Indian traditional drumming, tassa is a distinct musical experience particular to the Caribbean. It is generally associated with the splendor of wedding festivities due to the excited ambiance it produces. When arriving at a wedding where tassa is performing, the music is loud and center, indicating that a celebration is taking place. 

 

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Watching, listening and dancing to tassa is a multisensory experience that heightens the audience.

For the members of G Star, playing tassa is a means of, “expressing culture, rather than representing it. When we play, we like to believe we are invoking emotions from every person who can hear it. Our culture embodies happiness, togetherness and love, all of which can be found in the sweet sound of Tassa.”

5. DvS Photography NYC: New York & Florida Wedding Photographer

Photography and videography offer couples some of the strongest mementos to relive their special day. Nicholas Mangal at DvS Photography brings high energy and professionalism to capture the right angles, looks and moments of a wedding. Located in both New York and Florida, Mangal prides himself as one of the only individuals in the Indo Caribbean community who shoots and edits both photography and videography in specially curated, all-inclusive packages for couples. With an emphasis on portraits, he personally caters to each couple and involves them after the shoot in the editing and final stages of his products. 

Mangal understands the complexity  that can accompany an Indo Caribbean wedding, but believes that this, “forces me to think outside of the box and create new perspectives, ensuring that I try different styles.”

He loves to document the aesthetics of Indo Caribbean weddings, from the rich embroideries of the outfits to colorful decor. 

 

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Ultimately, he aims to highlight the timeline of wedding rituals by capturing people in motion and interacting with the crowd to create lifelong memories that the couple can cherish forever. For Mangal, photography/cinematography is a deeply subjective form of art that can be used to capture the unique beauty and experience of Indo Caribbean weddings.

These vendors bring an important cultural and niche aspect to the Indo Caribbean wedding industry. Their products and brands are tailored to the community. As a 2023 bride, I am excited to see the diversity of vendors available to help guide and support those getting ready to begin their new journey of married life.

To inquire about services, please visit the vendors’ social media pages.

By Priya Deonarine

Priya D. Deonarine, M.S, NCSP, is the quintessential Pisces who has been dramatically shaped by her experiences and emotions. She … Read more ›