by Saloni Gajjar

This post was originally published on our partner website India.com:

Bollywood stars very rarely take a strong, unapologetic, public stance on a social issue. Luckily, for us, Kalki Koechlin has never shied away from being her bold, badass self.

Through both her strong on-screen characters and her feisty, outspoken off-screen personality, she doesn’t hold back. In her new five-minute video, Koechlin paired up with YouTube’s fashion and lifestyle channel, Blush, to air her poem “The Printing Machine.” The poem rightfully eviscerates the media for its sensationalism in the portrayal of women.

Directed by Akanksha Seda, this video targets newspapers, magazines, and even textbooks.

Why?

Because the printing press, with its infamous black ink, has now become a carrier of fear and panic.

These forms of media will churn out the most hyped up headlines just to turn heads and get noticed. The media has built itself on this form of violence—one that has, unfortunately, become a societal norm.

Koechlin perfectly parallels the two worlds we have created for women through this media: the horrific news we read everyday about heinous crimes towards women, as well as how we have desensitized ourselves against this. She references the 2012 Delhi gang rape, among other examples of gender-based violence such as the recent rise in acid attacks and foreigners being raped.

The other side of the coin is the depiction of women in glossy magazines—you know, the “tall, thin, fair and, therefore, beautiful women.” Held to a higher standard because of these magazines, if women are not bikini-body ready or do not have flawless skin like a Fair & Lovely model, they’re deemed not beautiful enough.

No moral argument is black and white, and Koechlin points that out vividly with a line like:

“Chrring at the marks of sin, cut out of the clothes you’re in, the men with whom you’ve been, the color of your skin.”

Showing off her freckled, radiant face, Koechlin moves gracefully in the video, and her soft voice opposes the grilling sound of the printing machine, “Chrr tak tak takka dakka tak chhree”—the ongoing background score throughout the video.

[Photo Source: YouTube/Screenshot.]

However, Koechlin doesn’t fail to bring up that it’s not just the media’s fault; after all, they are only presenting what they know the audience will be happy to accept. Brutality against women has become a daily news story—which, unfortunately, also no longer surprises anyone. The media knows this, and therefore, feeds such news to us in all its glory. As Koechlin says in the video, “till heads pile up in our hands, printed crisp and clean on our newspaper stands, and blend smoothly into our morning routine.” Isn’t it a vicious circle?

She doesn’t just stop there. She goes on to proclaim that all the crimes happening today will become our history tomorrow. Textbooks will reveal to the future generations about how we live today. Only we can change this history, media and its audience together.

As she predicts in the last line of her fantastic, must-watch video,

“irony of all ironies will one day reveal how our great Indian heritage fell to its knees at the mercy of innocents.”

By Brown Girl Magazine

Brown Girl Magazine was created by and for South Asian womxn who believe in the power of storytelling as a … Read more ›

Photo Courtesy of Varsha Panikar

“After so Long” is a poetry film created for Simha’s EP, which is streaming on Spotify, Apple Music and Amazon Music. The poem was collaboratively written by Simha, a U.S. native, and Jae, who is based in India, during the 2020 lockdown. “After so Long” was recited by Simha and their parents. In 2022, I directed and produced the film through my studio, Star Hopper. “After so Long” premiered on Nowness Asia in March 2022.

By Varsha Panikar

Varsha Panikar (they/he) is a filmmaker, writer and multi-disciplinary artist from India. They are the co-founder of Star Hopper, a … Read more ›

From receiving his MBA from Harvard business school to being the CEO of Asia’s largest music festival brand Sunburn, Karan Singh combined his interests to push his passion for music! Singh received his bachelor’s degree in management from the London School of Economics and Political Science. He worked as an investment banker for three years at Ambit Corporate Finance before working at Sunburn which is a part of his family’s business. Sunburn started providing the music festival experience starting in the year 2007. The first festival was in Candolim, Goa. The music festival brand has put on over 5,000 events over the past 15 years. In 2022 The Sunburn Festival will be in it’s 16th year. Continue reading to learn more about Karan Singh’s journey with the Sunburn music festival!

[Read Related: Brown Boy Interview Series: In Conversation With Sanjoy]

What does the Sunburn brand offer and what made you have the festival in Goa as opposed to other parts of India?

We believe that Sunburn offers a really unique experience and is a melting pot of diverse people & cultures from not only across India but around the world. Goa is the ideal setting for this as there is something magical about Goa in the winter-time and truly enables us to tap into that global audience.

Safety at live events has always been a concern among concert goers. Considering recent, events more individuals have asked brands and artists to do more to ensure audience safety. What are you doing to ensure safety for live concerts?

Safety is a huge priority for us. We work with the best-in-class security agencies as well as closely with the police and requisite authorities. For anyone in the crowd a Sunburn safety officer will always be close by and easily visible. We also run an awareness drive on both social media and on ground.

What was the first Sunburn Festival like and what did you learn from this experience?

The first ever Sunburn Festival was in December 2007, and I had actually attended it as a fan, not part of the crew. However, it was absolutely eye-opening as the first proper music festival on Indian shores and opened up our minds to a world of possibilities.

As Sunburn houses so many electronic dance musicians who have been your favorites throughout the years?

It is difficult to pick from the list however the favorites for Sunburn, in no order and because of the amount of love they have shown Indian audiences, are Martin Garrix, DJ Snake, Dimitri Vegas & Like Mike, Hardwell and Armin van Buuren.

Do you plan to expand the festival to add other genres into the mix as well as more activities?

We have already expanded into different formats like Arena, Campus, Club, Reload and things like merchandize & academy. In terms of genres, we have been dabbling with genres like rap, hip-hop and pop, however our focus remains on electronic dance music.

What can someone expect from the festival as first-time goers?

Apart from a state-of-the-art production & line-up, one can expect a special experience, meeting interesting people from all over the world, and embarking on a creative journey of the theme for the year.

How does the festival help local musicians from Goa as well as the surrounding areas in India?

This year we had set up for the first time a special stage and village in the festival only for Goa which gave a platform to local Goan artists. But beyond that a huge focus for us has always been to showcase domestic home-grown talent and indeed 60-70% of the line-up each year is locally sourced.

[Read Related: Brown Boy Interview Series: In Conversation With KSHMR]

 

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A post shared by Martin Garrix (@martingarrix)

What was the experience like this year in 2022 and how is it different from previous years?

The biggest difference was that this was the first time the festival was back to its full scale since the pandemic hit after 3 long years. It was a fantastic release for everyone there. Our theme was “the future is now” and this was reflected across the festival experience and particularly in the main stage design – termed “Cyberpunk City” which received rave reviews from all.

[Read Related: Jai Wolf: First Bangladeshi Artist to Headline Red Rocks Amphitheatre]

 

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A post shared by Dimitri Vegas & Like Mike (@dimitrivegasandlikemike)

What was it like having the legends Black Coffee and Afrojack this year as well as the DJ duo Dimitri Vegas & Like Mike?

Afrojack and DVLM are both Sunburn & India veterans, it was amazing having them back crushing the main stage after very long. Black Coffee for us was something very new and exciting, to have a special artist and a unique sound like that close the main stage on day 2. However it was very well-received and took our experience to the next level.

As you have had the artist Avicii back in December 2011 how do you feel he revolutionized Electronic Dance Music?

Avicii is one of my all-time favorite artists and his show in December 2011 was actually my first one working on Sunburn so will always be extra special. There is no doubt that he revolutionized EDM by taking massive risks and introducing an entirely new sound which a lot of others then followed, but no one as well as he did.

How does it feel to be in charge of one of Asia’s biggest Electronic Dance Music Festivals?

It feels great, we have a very young but ambitious and hard-working team and our primary focus is to continue delivering the best possible experiences for our fans, artists and partners. India is such a vibrant and exciting market that I cannot help but be pumped about what the future holds.

Do you feel Electronic Dance Music is a misunderstood genre?

More so in a country like India possibly yes, where people who are not exposed to these experiences sometimes have preconceived notions about EDM festivals and the like. Oftentimes those people are also in a decision-making capacity and can directly affect the industry. However, things are certainly improving as the industry overall gets bigger and gets more acceptance.

What does music mean to you, Karan Singh?

Music provides a sound-track to life, it is something which is always there!

How do you choose to react when you receive negative comments about the Sunburn Festival?

Well, you have to be able to differentiate between those which are just trolling and those which are constructive or fair criticism. The latter is very important as it helps us to look at ourselves and continually improve, we are still a long way from where we eventually want to be.

Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?

I hope it allows us at Sunburn to reach a wider audience of the desi community around the world and hopefully get some more people to fly down to Goa for Sunburn Festival 2023 which I can promise you all will be the best one yet!

Artist Testimonials:

Dimitri Vegas Like Mike

We have had a long connection with India. The first time we played here was more than a decade ago. Going from clubs to being a regular feature at one of Asia’s biggest electronic music festivals which is now an institution in itself. It’s been an exciting evolution to see how Sunburn has grown over the years. The fans at Sunburn are some of the most insane and every show is a special one. We’ve always had an incredible experience at Sunburn.

DJ Snake

Honestly, the energy I feel when I am in India is one of the most amazing things. I would say the culture and energy is what keeps me coming back! India is like a second home to me, just like Sunburn. I feel so comfortable and welcomed here. I’m always excited about coming to India and playing at Sunburn, experiencing new cities, meeting more of the people, hearing more of the music, and seeing more of the country that has influenced me so much.

Afrojack

Sunburn has helped dance music artists world over to tour India and connect with their Indian fans and I’m always excited about performing at the festival.

Hardwell

I’ve a long history with the Sunburn team. They are a great team to work with and they also give the fans amazing experiences. As an artist, I want to be a part of providing fans with lifelong memories and so we all share the same vision.

Alan Walker

Sunburn is one of the pioneers of the dance music festival scene in India and has been instrumental in creating a truly world class platform that supports the dance music industry and all of its stakeholders. I’m always excited about touring India with Sunburn.

Photo Courtesy of DNH Media

By Arun S.

Arun fell in love with music at a young age by way of his middle school music teacher Mr. D. … Read more ›

Over the past few weeks we’ve all seen Mindy Kaling shoulder the blame for misrepresenting the South Asian diaspora in her work. I want to expose us to the flip side. She’s not “Indian enough” for some in our communities and “not American enough” for mainstream television and media. But I don’t know a single South Asian living abroad who doesn’t feel this dissonance. We’re a generation born to parents who strived to stay connected to their homeland but knew they had to assimilate to survive. Many of us got lost in the mix. I definitely did. And from the looks of it, Kaling did too. 

I feel like I’ve oscillated between these two extremes all my life. I’ve had moments of code-switching — performing as a white version of myself, melting into the groups around me. And moments of being a “coconut” (or an “oreo” depending on where you come from) — suddenly donning an accent as if Hindi was my first language. It wasn’t conscious. It also wasn’t fully unconscious.  

It wasn’t until I watched Netflix’s “Never Have I Ever” as a 35-year-old mother of two that I realized what teenage Ambika was up against. Still wearing tank tops in secret, while girls my age had moved on to the midriff-baring trend of the early 2000s. Not thinking it was okay to explore my sexuality. Not seeing that sometimes I knew what was better for me than my parents did. Not understanding that it was okay to expand my romantic interests beyond the few Indian boys I knew. And then I rewatched “The Mindy Project” while on maternity leave with my second kid. And I ate it up.

I rewound dialogue as Dr. Lahiri got engaged, left a man who lost his drive, fell in love with the unexpectedly handsome curmudgeon, got pregnant, learned to mother, and found a new version of herself. She addressed her pregnant body insecurities on-screen (in “What to Expect When You’re Expanding — brilliant!). She grappled with her ambitions in the face of motherhood. She owned who she was when most of us were taught not to. She dated outside of her race. Her audacity and levity gave me so much oomph at a time when I needed it the most.

Art comes from lived experience. And when individuals reflect their life back to the masses through art, it’s a tenuous balance. Comedians in particular have to toe a fine line between hyperbole and reality, having the paradoxical job of speaking the truth (the dark truth, often), and simultaneously making people laugh.

Comedian Anjelah Johnson-Reyes, when interviewed on NPR’s “Code Switch,” says: 

Even though I didn’t speak Spanish — my parents don’t speak Spanish — early in my career when I would portray my parents in a bit, they would have an accent. They would speak in broken English. Any time I would talk about my mom, it was like, ‘ay, mija.’ My mom doesn’t call me ‘mija.’ My mom will leave me a voice message and be like, ‘hey, girl!’ She talks like me. You know what I mean?

This is the inherent paradox that exists in Velma as well. Kaling, as she often does, takes her own experiences as a young Indian girl growing up against the backdrop of white America, and amplifies them. And now, Kaling is a grown, Indian woman whose career is evolving against the backdrop of an America, too.

Critics across different racial groups frequently talk about “the representation trap.” Even if a minority group is represented in a piece of art, literature, film, or television, the manifestation of that group is still filtered through the white gaze. In Ismail Muhammed’s New York Times piece “Can Black Literature Escape the Representation Trap,” he says: 

Our current problem isn’t an insufficient amount of Black representation in literature but a surfeit of it. And in many cases that means simply another marketing opportunity, a way to sell familiar images of Blackness to as broad an audience as possible.

The debate about whether minority artists properly represent their cohort is marred with capitalism and white supremacy. When so many industries are gate-kept by the typical, euro-centric, generationally rich man, is there really any way to be wholly true to our experience? 

[Read Related: ‘Late Night’ Review: Mindy Kaling & Nisha Ganatra Hilariously Expose Diversity Issues in Hollywood & Comedy]

Let’s not forget that many of us (or maybe all of us?) came up in a society that devalues women, and horrifically devalues people of color. Let’s not forget that the majority of executives across every field still don’t look like us (if by chance you’ve forgotten, read this piece by Ruchika Tulshyan). Let’s not forget that when people are introduced to something foreign and unknown to them, their default is to reject it (again, if you’ve forgotten, read about “the mere exposure effect” and racism).

I’m unsure how Kaling has inherited the immense responsibility of representing all of the South Asian American diaspora? And is then being criticized for her representation of it. Third-generation South Asians are very different from second-generation, who are very different from first-generation. Our identities and how we fit into American culture, mainstream media, and business, are still forming as we speak. We are not a monolith.

And plenty of men have done exactly what Kaling is being criticized for, without anywhere near the same level of criticism. All men I (hopefully, we) love.

Riz Ahmed has taken on roles in which his race isn’t the central focus. Hasan Minaj doesn’t get criticized when he uses stereotypical accents to represent South Asians or for using politics as a launch pad for his content. We don’t hate on Kumail Nanjiani when he suddenly gets a six-pack, even though he also once played a nerd. I loved when Aziz Ansari went to Italy to make pasta and didn’t make it Indian.

Why are we tearing down one of the only women in America who is working to showcase South Asian culture and people? Because she uses humor and caricature? Because she’s not putting herself in the mindset of the type of Indian person who has learned to thrive at the intersection of their upbringing and their environment? Newsflash: that person doesn’t exist! 

It’s not on Kaling to represent every dimension of this diaspora. She’s done her job.

I’m a proud, second-generation, Indian American woman, married to an Indian American man, with two Indian American children. I was nerdy just like Kaling. I had arm hair just like Devi. I pined after white boys in my teen years just like Bela from the HBO Max’s “Sex Lives of College Girls,” too. And Kaling is an absolute inspiration to me. 

I see a South Asian woman who chose to have children on her own. Whose career, post-children, skyrocketed. Who committed herself and her craft to tackle the most deep-rooted stigmas of South Asian culture — mental health, sex, and interracial relationships — while still honoring the way it manifested in her life. 

It’s now our job to get out into the world and dimensionalize our cohort. Show the world what us supposed “ABCDs” have grown up and done; who we’ve become and what we’ve accomplished. 

It’s what I’m trying to do. It’s what I’m trying to fight for when I’m told things like “maybe tone down the diversity angle in your writing, we don’t want publishers to think they’re just buying a diversity book.”

We still exist in a house of cards. Why are we kicking the building blocks of our own home?

I’ll leave you with this quote from Kaling herself: 

People get scared when you try to do something, especially when it looks like you’re succeeding. People do not get scared when you’re failing. It calms them. But when you’re winning, it makes them feel like they’re losing or, worse yet, that maybe they should’ve tried to do something too, but now it’s too late. And since they didn’t, they want to stop you. You can’t let them.

I hope this woman never gets discouraged. We need her in more ways than one.

The opinions expressed by the writer of this piece, and those providing comments thereon (collectively, the “Writers”), are theirs alone and do not necessarily reflect the opinions of Brown Girl Magazine, Inc., or any of its employees, directors, officers, affiliates, or assigns (collectively, “BGM”). BGM is not responsible for the accuracy of any of the information supplied by the Writers. It is not the intention of Brown Girl Magazine to malign any religion, ethnic group, club, organization, company, or individual. If you have a complaint about this content, please email us at Staff@browngirlmagazine.com. This post is subject to our Terms of Use and Privacy Policy. If you’d like to submit a guest post, please follow the guidelines we’ve set forth here.

By Ambika Gautam Pai

Ambika Gautam Pai is the Chief Strategy Officer at full-service advertising agency Mekanism and a mom of two. She's a … Read more ›