Masoom Minawala: Ace Entrepreneur and Fashion Blogger Shares her Success Story as a Popular Influencer

Masoom Minawala is the ideal fashionista; so many people are inspired by her multi-faceted nature, and she is more commonly known as #MissStyleFiesta. Very family-oriented, Minawala is convinced that the support of family and friends goes a long way. This ace fashion blogger leaves no stone unturned when it comes to channeling her inner creative—she enjoys dancing in her free time. She also jots down what she is thankful for every day in her journal. Very creative, indeed!

But, there is more to learn from this young entrepreneur than just what’s in style this season. In an exclusive interview with Brown Girl, I talked to Minawala and discovered what it takes to be a successful influencer and how she became #MissStyleFiesta.


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Having an interest in fashion, Minawala knew deep down that this is the journey she wants to embark on. At the age when most of us are deciding to take college entrance exams, this young lady landed a marketing internship with Brand Marketing India, focusing on a very important side of the fashion industry. This one opportunity led to “constant interests,” as she put it, including internships at big companies like Calvin Klein. Soon afterward, she packed her bags to go to London to take formal courses, finding her niche for fashion blogging.

Right after she came back to Mumbai, Minawala started working on her website, In an attempt to assist her readers, she believed Style Fiesta was a great portal for fashion.


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In the world of blogging, Minawala thinks that the key is to be genuine and honest in the content you provide. Being yourself is essential in this field and she aims to do so by creating work that expresses her own individualistic style. To her, influencing is just that. As I spoke about the “Insta-age,” and how influencers are viewed as feeding into perfection, Minawala thought this notion was one misleading factor of her profession.

Style influencers are meant to showcase what they do, and it is up to them whether or not they want to document only the happy side. In her case, she regards this platform as being able to “give a voice a voice.” And, she does exactly that. Minawala is the quintessential style influencer as she frequently connects with her viewers and her readers—this has been happening since 2010. If you click on her stories, she won’t back down from sharing her ups and downs on a given day making her genuine, indeed.


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When asked about negativity, Minawala mentions criticism from her audience is taken very constructively. But, that does not mean she has never had a setback. As a result of some unfavorable comments about her voice, Minawala took a break from her Snapchat for about a year. Talking about this incident in a little bit more detail, the fashion blogger leaves us readers with a tidbit of solid advice:

You have to take some time to get back up.

And, she sure did. Minawala continues to connect with her viewers, leaving a positive impact on them. Heeding to her dad’s advice and encouragement to be transparent, Masoom developed the “Women in Business” aspect to her blogging endeavor. Through this series, future influencers will gain insight from Miss SF herself on how to go about this profession. Her work supports and highlights what women are able to accomplish. When asked what women empowerment means to her, she is quick to answer:

Equality—personally, professionally, and politically.

Minawala believes that this initiative is essential, especially for us desi girls, to embrace our calling.


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Go on her Youtube and Instagram channels and her audience can follow Minawala’s diverse journey. Nothing is hidden from her followers, this fashionista is just so authentic! You get an inside look at her day-to-day OOTDs, the work she’s doing, campaigns she’s a part of, and even glimpses into her wedding—Minawala and her beau gave everyone total #couplegoals with their beautiful South Asian wedding and a personal hashtag, #Shailoom.


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Moving to Belgium after getting married was no easy task, as post-marriage life is for most brown girls. But, she mentions how continued support from her parents, brother, and her in-laws made the transition as smooth as it could be. Now, she handles two revenues: Europe and India. About moving and change, she advises:

Don’t focus too much on changes.

How does she do it? Her mantra is unbelievably easy.

Fake it till you make it, and you will!

Minawala also quotes her dad, a piece of his advice that she also goes by:

Be on top of your game because life is not a race, it is a marathon.

Ending the interview on a great note, Minawala shares important advice for us #BrownGirls.

We are a minority in numbers, not by talent, so make sure to own your culture.

Inspired by Masoom Minawala’s journey? So are we! Check out more of her lifestyle and everything she’s involved in by following her work: @missstylefiesta | |

By Shezda Afrin

Shezda Afrin is an aspiring physician from Philadelphia, Pennsylvania. At the age of four, it was quite normal of her … Read more ›

17 Ayurvedic Beauty Brands on our Radar Right Now

Holistic beauty trends are more prevalent than ever — that makes ayurvedic beauty brands incredibly sought-after, as well. Do you find yourself asking what your beauty products are actually made of? A lot of us even resort to food products for a skincare routine such as honey for face wash.

The term “Ayurvedic Beauty” is getting more recognition outside the South Asian world as well.

Ayurvedic beauty is coined upon the term “Ayurveda,” which originated in Hindu culture as the basis of utilizing the five life forms — air, water, ether, fire, and earth — to heal the human body.

[Read Related: The Budget-Friendly Beauty Guide you Need This Spring Season]

Ayurvedic beauty brands focus on using herbs and natural ingredients to create their skincare range and consumers around the world are attracted to these natural products.

Scroll down to see some Ayurvedic beauty brands founded by South Asians.

Soma Ayurvedic

Is your skin feeling a little dry this winter? Nourishing your skin with body oil will lend it the right amount of moisture — Soma Ayurvedic’s jasmine body oil can do that trick! Shop the oil, and their full line of products, here.


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Sama Tea

If you’re familiar with author and podcast Host, Jay Shetty, then you may have heard of his tea line, Sama Tea. Herbal teas provide many natural benefits. Has it been a stressful week? Try their lavender rose chamomile tea for some TLC. Check them out here.


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Sahajan Skincare

Know the Netflix show “Ginny & Georgia?” Loved the actress’ fresh-looking skin? Sahajan Skincare is behind that glow! They’re a must-try, featured in both Vogue and Elle India. See their full range of products here.


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Shaz and Kiks

This unique company showcases its brand with an emphasis on ‘holistic.’ Whether it’s bad hair days or excessive shedding, not only do Shaz and Kiks provide the products to help but also break down the science behind the problem. Go on your very own shopping spree by clicking here!


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Looking for accessible ayurvedic beauty products? Look no further! Ranavat is now in Sephora. With a beauty line that covers both hair and skin, there’s something here for everyone. See for yourself here.


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UMM Skincare

UMM Skincare is known for its brown sugar body scrub, made with natural ingredients, and Bakuchi oil known to improve signs of aging and hyperpigmentation. Try it for yourself by shopping here!


Give your skin the best by adding ZAILA to your daily skincare routine! Click here and start shopping!


This brand is all plant-powered, and we’re here for it — you should be too! Check out their full range of products here.

Inde Wild

Are you looking for brown skin-friendly sunscreen filled with nutrients? Look no further. Inde Wild has its very own SPF 50, with natural substances such as liquorice extract and cica, and it’s a mineral SPF suitable for all skin types. See what the brand is all about and shop it here.


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Mango People

I’m always in the market for brown girl-friendly lipsticks, and ones that are made of natural ingredients are a huge plus. Mango People does just this with their unique lipstick colors that suit all brown skin tones. Try them out here!

Kama Ayurveda

Need to swap out your shampoo for something better? Try Kama Ayurveda’s Ayurvedic Hair cleaner, infused with a variety of herbs and pulses with key ingredients like vetiver, tulsi, rose, moong beans, and shikakai. They have a variety of products to choose from so start with your hair and keep shopping for more here!


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Forest Essentials

According to Forest Essentials, night time is the best time for hydration. Check out their night cream, filled with nutrients to enrich your skin. You can shop their wide variety of products here.


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Koppen Ayurveda

A brand made for modern living, their essentials are all worth a shot! Start shopping here!


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Looking for a new face mask to try? AAVRANI has a variety of face masks and explains in detail when you should apply the mask during the week depending on your skin type. Take a look here!


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Plant-based skincare, anyone? Delhicious has got everyone covered, so click here and fill your baskets!


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Pratima Skincare

Just getting into skincare and don’t know where to start? PRATIMA skincare has starter sets, with basics, that every woman can use such as vitamin C serum, essential oils, and collagen creams. Grab yours now by shopping here!


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Fable & Mane

Struggling with hair care recently? Fable & Mane includes various hair oils in their collection that help grow and nourish your hair. Not only that, they have a scalp detox line as well — definitely worth checking out. See their full range of products here.


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[Read Related: 10 Clean Beauty Products That’ll Have you Winning on Earth Day]

In a world that’s becoming more conscious of holistic living, embracing Ayurvedic beauty in your day-to-day is a step in the right direction, and these brands are here to help you get started.

By Hrishika Muthukrishnan

Raised in North Carolina, Hrishika Muthukrishnan spent 18 years thinking there wasn’t much to the suburbs before she discovered how … Read more ›