There’s a magic to watching a movie on the big screen. There’s a magic to getting enveloped by the story and the world that it brings to life. There’s a magic to seeing a character on screen who you can relate to and emulate. But that is where the film industry and South Asian media, in general, falls short. From advertisements that showcase products like Fair and Lovely to the fact that darker skinned actors rarely get leading roles in films, the media has shown a strong preference for light skin.
None of this has stopped Sabina Jey. Dark-skinned and standing at five feet tall, she did not fit the media’s skewed parameters for beauty. However, Jey did not give up. In fact, she made it her mission to fight colorism.
I had the opportunity to sit down and chat with Jey over the phone about her unique journey. Born and raised in New Zealand, Jey grew up with a love for Tamil movies. Jey officially kicked off her modeling career in 2014 and began actively chronicling her fitness journey on Instagram.
However, everything changed when an ex-boyfriend decided to make a degrading post about her – a picture of a black dog referring to her as a “black bitch.” Rather than be deterred, Jey decided to talk about it. In a heartfelt post, she spoke about the importance of loving the color of your skin and not viewing yourself as unattractive.
“People don’t realize that their words of judgment can phase someone so much. It’s not only harmful to me, but it’s harmful to a society that has only recently changed its attitude towards darker skin tones. People have to understand that someone’s ethnicity and skin color is something that can never be changed and using that as an insult is ignorant,” she wrote.
As fate would have it, the post blew up.
“I received so many DMs from other girls struggling with this,” Jey recounted. “It led me to transform my Instagram platform into a feed about positivity and supporting girls struggling with their own issues.”
These issues included bullying, letdowns, dealing with strict brown parents, and other tribulations many in the desi community grapple with.
When the post went viral, it opened the floodgates to other opportunities. Jey secured an acting role from director MA Bala on her first Tollywood feature film, “Kaadhal Nagaram.” She began to campaign for Dark Is Beautiful, doing video work for them and contributing to blog posts about the different aspects of being dark.
“There need to be more dark-skinned actors in the [film] industry to change people’s perspectives on beauty,” Jey stresses.
She notes that actors in movies are not representative of people in real life, who have a range of skin colors. This is especially true in southern parts of India, where a large portion of the population is dark-skinned. Jey commented on how despite this, girls of dark skin are cast as villagers while those with a fairer complexion are chosen to be the leads in movies and advertisements.
“If people want to lighten their skin, it’s their choice, yes,” Jey admits. “But dark-skinned people shouldn’t receive hate for simply choosing not to.”
This is the crux of Jey’s message. Nobody should feel forced to change their body just because the media does not positively showcase their body type. No one should let the media and outside judgments stop them from doing what they want to do.
After she made the decision to get plastic surgery last year, Jey was surprised by the backlash she received. Many commented on Jey’s supposed hypocrisy.
“Everybody had to comment on it. A lot of people were questioning why I did it. They thought it was hypocritical for me to get plastic surgery while fighting colorism. There was a lot of hate from the online community,” Jey confessed.
She had gotten her nose done, her chin enhanced, her under-eyes done and had some Botox. Jey had been open about her intentions to get plastic surgery done for a long time, both publicly on social media and with her close group of friends.
“These were completely my own actions, and I was fine doing it because it was to make me happy,” she stated. “They did not affect anyone else’s life.” Her body, her choice.
Despite some criticism from individuals online, many of Jey’s followers were very supportive. She received countless messages from other women confessing that they too wanted to get a surgery done, support that she reciprocated.
Jey has since gone on to found her own social media management company, Sabby Jey Social Limited, and has worked as a brand ambassador for mobile phone giant Huawei, as well as other local New Zealand brands that reflect her values.
“Today, I see myself as a dark brown girl who has finally realized the beauty within her,” Jey wrote in her initial viral post about loving her skin. “I refuse to believe beauty is based on color or that dark skin is less attractive than fair skin. And I will continue to believe this as many strong dark women do. I know one day everyone, everywhere will understand this.”
The expansion of digital content across radio, television and the internet has allowed audiences to engage with media rapidly. As technology advances, the entertainment industry has grown exponentially and people have a wealth of information at their fingertips in the blink of an eye. Since high school, Deepa Prashad was fascinated by this power of media and aspired to be an on-air personality who could interact with viewers through creative content whilst representing her Indo Caribbean heritage. After navigating the competitiveness of Canadian broadcast hosting for seven years, Prashad continues to push herself into various modalities of media and add to her growing successes, while championing others to share their own authentic content.
Self-confidence and the desire to show a different perspective on entertainment prompted Prashad to be interested in broadcasting. While initially nervous about her family’s reaction to a nontraditional career path for Indo Caribbean women, Prashad received her parents’ full support and became the first person in her family to study broadcasting at Ryerson University in Toronto, Canada.
She began applying for television-hosting positions in her first year despite not having any experience or a finished degree, affirming, “I totally believed in myself and my capabilities.”
In an interview with Prashad, we delve into her career path, diverse representation in media and her courage to create and promote content that reflects her individuality.
How did you begin your career in hosting and digital content production?
The kids channel I watched growing up, The Family Channel, was doing a nationwide casting call for their new TV host. The host would host interstitials between shows, digital series, and do TV show and movie interviews. I didn’t have an agent at the time so I applied on my own. I was called in for my first audition ever and it was quite shocking. A room full of 10 to 15 people just observing me as I delivered lines and did mock interviews for fake shows. Two months later, I was officially cast as the host of The Family Channel!
While ecstatic about her first job, Prashad was met with racism. She stated,
Someone else, who applied for the position, made it a point to come up to me in person to say that they hoped I knew the only reason I got the job was because I was brown and the company obviously just needed to fill a quota.
Brushing the words aside, she continued hosting on The Family Channel for five years. She has also worked as an entertainment and food reporter on Canadian shows, Breakfast Television and Cityline. By advocating for herself as capable, personable and multifaceted, she did not shy away from new opportunities to advance her career and showcased herself as a leader who could resonate with broad audiences.
Wanting to explore new horizons, Prashad approached the social media company blogTO and pitched herself to be their first full-time video host focusing on Toronto food hotspots. After being hired, she visited multiple restaurants daily to host, film and edit her own content and curated personalized food videos for viewers to immerse themselves in. Prashad later forayed into the world of radio, one she never thought she would join but quickly fell in love with. She was most recently the first female voice on Toronto’s KISS 92.5 channels, The Roz and Mocha Show. Prashad enjoyed the greater flexibility of being on the radio compared to television and video hosting,
All I had to present was me. It became such a personal experience for me getting on that mic, sharing stories with listeners about the way I was raised, coming from a Guyanese household, being part of an (interfaiths marriage), [etc…] That created an incredibly strong bond between myself, our listeners and our friends that I’m so grateful for.
Tell us about your current position.
“I’m moving onto new adventures now and adding sports reporting under my belt. I will be joining BarDown | TSN to cover Formula 1, this includes doing content for TSN in the digital and TV space. I’ve never dabbled in the world of sports, so this is going to be an interesting new road for me.”
What topics are you most passionate about when creating digital content and why?
Food has to be my number one passion when it comes to digital content. Obviously I love eating and trying new things, but food is such a universal language. It connects people, it excites people and often teaches people about different cultures. I love to see how that content can generate conversations and I love to see when people admit they’ve never tried that particular food or cuisine, but added it to their list.
I also love creating Formula 1 content because Formula 1 is a massive passion of mine! I currently Twitch stream playing the Formula 1 video game F1 22. I’ve been on a pursuit to continuously learn more about the sport and to even get better at the game, because let’s be real, I’m terrible at it but I’m also OK with that!
Prashad is not immune to online mockery and negative comments about her work. When making the switch to Formula 1, she was ridiculed by some male viewers over her love of the sport and was inundated with comments like “Go back to the dishes” or “Go do laundry where you belong.” Antiquated and sexist notions about being a working woman in the media led to her looks being graded; there were comments regarding her extroverted personality and rampant discussions over her weight. There was a moment in her career where Prashad admits,
I actually wanted to make changes to myself — try to be a little less outgoing, not be so loud, change my hosting style from this incredibly bubbly style to a more laid back informative take.
Drawing on her self-belief, she soon realized that, “This doesn’t work for me. I began to appreciate all my quirks.”
Is there an area of hosting or content production that you believe you’re better at?
I really love to host digital content in particular because there’s a certain freedom that comes with it. I don’t always have to be prim and proper like sometimes I do need to do for TV. I can be me — loud, goofy, and incredibly dorky. I never want to have two different personas — one for the public eye, and then a private. On social media, what you see is exactly what you get. Digital content has allowed me to love myself even more.
Prashad plans to continue in the industry for the foreseeable future. She recognizes the impact of being an Indo Caribbean woman at the forefront of media and defines her success as “…I can continue to represent my culture and how I make others feel.” Her best moments are connecting with others through their lived experiences and offering a different lens on growing up in Canada.
How did you feel breaking into the industry as a woman of color?
What a great feeling that was, and even better, being an Indo Caribbean woman. I went through my fair share of hardships. I’ve faced racism, sexism and bullying throughout my journey of getting to where I am today. But, I have stood up for myself every single time. I will never allow myself to be walked all over. And believe me, people have attempted MANY times. But I pick myself back up and continue along my way.
I think it really hit me that I was making an impact when I started to hear from people how much they related to my childhood stories, the way I was brought up, the movies I watched as a kid. It’s those moments that made me realize I accomplished my goal.
How has your background influenced your interest in hosting and digital content production?
I never saw people like me in the media growing up. I always wanted to change that. I didn’t feel that I had anyone I could personally connect with when I watched TV. And to me that was always so mind blowing because the media, although so broad, is such a personal industry.
I have always been proud to say on air that I’m a Guyanese woman. I have made it a point to fight for more Caribbean content on air. I’ve made it a point to share stories about my family, where they came from, and even the experiences I’ve had growing up in a Guyanese family. Promoting Caribbean culture in general has always been important to me. And progress has been made! At my previous radio job, I pushed incredibly hard to start interviewing Caribbean artists and to highlight them. I had the opportunity to interview artists like Sean Paul, Kes and Konshensand those interviews aired nationally which was massive.
Prashad often infuses cultural content into her work by showcasing Indian and Caribbean food, offering Bollywood movie recommendations, detailing her trips to Guyana, talking about new music and sharing information about Caribbean events in Toronto. She does not believe that cultural content needs to be pared down for the masses but instead advocates for aspiring Indo Caribbean creators to keep releasing diverse and authentic content that is representative of themselves.
She notes that the Indo Caribbean experience is not a monolith and that,
We need more representation! What feels most authentic to you can be vastly different from other content creators. I don’t think there’s a right or wrong way of creating content, but the best version of content you’re going to create is when you’re being true to who you are, and having fun.
At only 27 years old, Prashad’s journey has taken her across multiple forms of media. From interviewing Hollywood and Bollywood celebrities to hosting various television shows and being an online and radio voice, she continues to explore different mediums as a means of storytelling and connection. Hardships were plenty during Prashad’s rise to fame, but a steady belief in herself and a willingness to take on new endeavors with authenticity have provided her the grit to overcome challenges.
Prashad is eagerly awaiting to leap into her next digital venture and is actively commending more Indo Caribbean content creators to step into the spotlight with their own personal stories.
January 18, 2023January 18, 2023 5min readBy Arun S.
Karan Singh Sunburn
From receiving his MBA from Harvard business school to being the CEO of Asia’s largest music festival brand Sunburn, Karan Singh combined his interests to push his passion for music! Singh received his bachelor’s degree in management from the London School of Economics and Political Science. He worked as an investment banker for three years at Ambit Corporate Finance before working at Sunburn which is a part of his family’s business. Sunburn started providing the music festival experience starting in the year 2007. The first festival was in Candolim, Goa. The music festival brand has put on over 5,000 events over the past 15 years. In 2022 The Sunburn Festival will be in it’s 16th year. Continue reading to learn more about Karan Singh’s journey with the Sunburn music festival!
What does the Sunburn brand offer and what made you have the festival in Goa as opposed to other parts of India?
We believe that Sunburn offers a really unique experience and is a melting pot of diverse people & cultures from not only across India but around the world. Goa is the ideal setting for this as there is something magical about Goa in the winter-time and truly enables us to tap into that global audience.
Safety at live events has always been a concern among concert goers. Considering recent, events more individuals have asked brands and artists to do more to ensure audience safety. What are you doing to ensure safety for live concerts?
Safety is a huge priority for us. We work with the best-in-class security agencies as well as closely with the police and requisite authorities. For anyone in the crowd a Sunburn safety officer will always be close by and easily visible. We also run an awareness drive on both social media and on ground.
What was the first Sunburn Festival like and what did you learn from this experience?
The first ever Sunburn Festival was in December 2007, and I had actually attended it as a fan, not part of the crew. However, it was absolutely eye-opening as the first proper music festival on Indian shores and opened up our minds to a world of possibilities.
As Sunburn houses so many electronic dance musicians who have been your favorites throughout the years?
It is difficult to pick from the list however the favorites for Sunburn, in no order and because of the amount of love they have shown Indian audiences, are Martin Garrix, DJ Snake, Dimitri Vegas & Like Mike, Hardwell and Armin van Buuren.
Do you plan to expand the festival to add other genres into the mix as well as more activities?
We have already expanded into different formats like Arena, Campus, Club, Reload and things like merchandize & academy. In terms of genres, we have been dabbling with genres like rap, hip-hop and pop, however our focus remains on electronic dance music.
What can someone expect from the festival as first-time goers?
Apart from a state-of-the-art production & line-up, one can expect a special experience, meeting interesting people from all over the world, and embarking on a creative journey of the theme for the year.
How does the festival help local musicians from Goa as well as the surrounding areas in India?
This year we had set up for the first time a special stage and village in the festival only for Goa which gave a platform to local Goan artists. But beyond that a huge focus for us has always been to showcase domestic home-grown talent and indeed 60-70% of the line-up each year is locally sourced.
What was the experience like this year in 2022 and how is it different from previous years?
The biggest difference was that this was the first time the festival was back to its full scale since the pandemic hit after 3 long years. It was a fantastic release for everyone there. Our theme was “the future is now” and this was reflected across the festival experience and particularly in the main stage design – termed “Cyberpunk City” which received rave reviews from all.
What was it like having the legends Black Coffee and Afrojack this year as well as the DJ duo Dimitri Vegas & Like Mike?
Afrojack and DVLM are both Sunburn & India veterans, it was amazing having them back crushing the main stage after very long. Black Coffee for us was something very new and exciting, to have a special artist and a unique sound like that close the main stage on day 2. However it was very well-received and took our experience to the next level.
As you have had the artist Avicii back in December 2011 how do you feel he revolutionized Electronic Dance Music?
Avicii is one of my all-time favorite artists and his show in December 2011 was actually my first one working on Sunburn so will always be extra special. There is no doubt that he revolutionized EDM by taking massive risks and introducing an entirely new sound which a lot of others then followed, but no one as well as he did.
How does it feel to be in charge of one of Asia’s biggest Electronic Dance Music Festivals?
It feels great, we have a very young but ambitious and hard-working team and our primary focus is to continue delivering the best possible experiences for our fans, artists and partners. India is such a vibrant and exciting market that I cannot help but be pumped about what the future holds.
Do you feel Electronic Dance Music is a misunderstood genre?
More so in a country like India possibly yes, where people who are not exposed to these experiences sometimes have preconceived notions about EDM festivals and the like. Oftentimes those people are also in a decision-making capacity and can directly affect the industry. However, things are certainly improving as the industry overall gets bigger and gets more acceptance.
What does music mean to you, Karan Singh?
Music provides a sound-track to life, it is something which is always there!
How do you choose to react when you receive negative comments about the Sunburn Festival?
Well, you have to be able to differentiate between those which are just trolling and those which are constructive or fair criticism. The latter is very important as it helps us to look at ourselves and continually improve, we are still a long way from where we eventually want to be.
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I hope it allows us at Sunburn to reach a wider audience of the desi community around the world and hopefully get some more people to fly down to Goa for Sunburn Festival 2023 which I can promise you all will be the best one yet!
Artist Testimonials:
Dimitri Vegas Like Mike
We have had a long connection with India. The first time we played here was more than a decade ago. Going from clubs to being a regular feature at one of Asia’s biggest electronic music festivals which is now an institution in itself. It’s been an exciting evolution to see how Sunburn has grown over the years. The fans at Sunburn are some of the most insane and every show is a special one. We’ve always had an incredible experience at Sunburn.
DJ Snake
Honestly, the energy I feel when I am in India is one of the most amazing things. I would say the culture and energy is what keeps me coming back! India is like a second home to me, just like Sunburn. I feel so comfortable and welcomed here. I’m always excited about coming to India and playing at Sunburn, experiencing new cities, meeting more of the people, hearing more of the music, and seeing more of the country that has influenced me so much.
Afrojack
Sunburn has helped dance music artists world over to tour India and connect with their Indian fans and I’m always excited about performing at the festival.
Hardwell
I’ve a long history with the Sunburn team. They are a great team to work with and they also give the fans amazing experiences. As an artist, I want to be a part of providing fans with lifelong memories and so we all share the same vision.
Alan Walker
Sunburn is one of the pioneers of the dance music festival scene in India and has been instrumental in creating a truly world class platform that supports the dance music industry and all of its stakeholders. I’m always excited about touring India with Sunburn.
February 28, 2023March 5, 2023 5min readBy Arun S.
Anya Banerjee
Born in the US and raised in New Zealand, actor Anya Banerjee made her television debut, this past Sunday, in season 10 of NBC’s “The Blacklist.” She is seen playing the character of Siya Malik, daughter of former task force member Meera Malik who met with an untimely death in season one.
An MI6 agent, Malik is hoping to learn more about her mother and the work she did with Raymond Reddington. Her character is a sharp, inventive, fearless spy with a knack for spotting what motivates others. Even though this is her first-ever television role, one can see how deeply involved Banerjee is in the character, pushing you to connect back the dots to the history her character comes with. In an interview with Brown Girl Magazine, Banerjee talks more about her journey into acting, what drew her to the role of Siya and what should the audience expect from the 10th and final season of the show:
People, in general, are very influenced by the content they consume. Was there a specific film, play, or television series that got you interested in acting?
As the first in my family to be raised in “the West,” just being in the world involved performing some kind of identity. Film and TV acted as a third parent in that regard. I’m the first actor in my family, but have wanted to do this since before I can remember. Watching “Bend It Like Beckham” when I was in primary school showed me there was a place for South Asian female leads in Hollywood. I’ve also always been drawn to media with some element of the fantastical. I loved Baz Lurhmann’s “Moulin Rouge” because it brought the theatricality of the stage to the screen in a spectacular way. I remember being tickled by the cultural fusion in the film. It reflected my own sense of being at the intersection of various cultures and the appeal of escaping into a made-up world.
Were you a part of any productions in school or in college that influenced you?
I did a lot of singing and dancing as a kid; Indian dance-dramas at Durga Puja and yearly ballet recitals. We did musicals and Shakespeare productions at secondary school and that’s also when I started working in Auckland’s professional theatre scene.
What were some of your favorite roles while pursuing the acting program at Columbia University and how did they prepare you for your television debut?
Casting director James Calleri headed the acting MFA program at Columbia when I was there and his on-camera classes really set us up for success in TV. We also had the tremendous good fortune of being Ron Van Lieu’s first cohort at Columbia. The master acting teacher directed our thesis production of “Where Do We Live?” by Christopher Shinn. I played Lily, a British party girl who has to be physically and emotionally vulnerable in the play. With the help of movement coach Sita Mani and intimacy co-ordinator Alicia Rodis, I gained the confidence to take more risks in my acting. Now I’m playing a very different Brit with a totally different background and disposition but I’m using many of the same tools I used as Lily to feel grounded as Siya.
How would you describe “The Blacklist” to people wanting to learn more about the show?
Action-packed, full of intrigue, and endlessly entertaining. There’s a reason this show has been killing it for a decade and that’s the high caliber of the cast and crew, as well as the inventive and topical writing that keeps fans coming back for more. Audience members who’ve watched from the beginning will appreciate the full circle moments that my character ushers in — I play the daughter of Meera Malik, late CIA agent from season one so my storyline is a bit of a throwback. But new viewers can use me as an access point into the world of “The Blacklist” as Siya uncovers it, bit by bit, as a newcomer herself.
How did you prepare for the role of Siya Malik and how similar are you in real life to the character you’re playing on screen?
Some of the first things I had to learn on the job were stunts and how to operate a firearm. You’ll be seeing a lot of Siya kicking butt. The gun stuff was entirely new for me but I took to it very quickly and my background as a dancer helped with the fight scenes. Something I identify with in Siya is her resilience. She’s turned the tragedy of her mother’s death into the fuel that led to her own career as an MI6 agent, overcoming obstacles and others’ underestimation of her. That’s the kind of fire inside that I really admire and hope to practice in my own life.
I love characters with complex inner worlds — ones who are deeply flawed and may even be outcast from society, but who rise above the odds to carve out space for themselves and the ones they love.
Do you feel South Asians are still pigeonholed into certain roles or has it gotten better?
I think things are a lot better than what I grew up seeing in the early 2000s. “Sound of Metal,” for example, is one of my favorite movies because Riz Ahmed’s riveting performance has little to do with him being South Asian and everything to do with his commitment to an expertly crafted role.
Is there a dream role you would want to play?
On stage, someone as volatile as Emma from Duncan Macmillian’s “People Places & Things.” On screen, someone as funny as Amina in “We Are Lady Parts” or as brave as the title character in “Kimi.”
You have worked with many talented individuals. Is there anyone still on your list you would want to work with in terms of directors, actors, actresses, and others?
Parminder Nagra, obviously! As a Kiwi, it would be a dream come true to work with Jane Campion or Taika Waititi. I’m most excited to form meaningful relationships with artists daring enough to challenge the status quo.
You describe yourself as a “Kiwi-Bengali in the Big City.” How have you felt as an Indian American, raised in New Zealand, coming into the acting world?
There’s been a lot of juggling aspects of my triangular identity. A lot of the times in this industry people want you to be just one thing, or maybe two, but three’s pushing it! The reality is that we live in a globalized world. We have to make room for cultural nuance in the media. So maybe I’ll lean into my American side today, turn up the Kiwi tomorrow, and speak Bengali with my Indian parents on the phone. All are valid, authentic expressions of myself and reflections of the real world.
It’s okay to be a chameleon — in fact it’s a gift. Adapting aspects of your personality and identity to different circumstances is part of being a multicultural artist.
What is something not many people know about you?
I can be a little introverted and have struggled with social anxiety since I was a teenager. I had a bit of an emo phase then, but have since learned to take life less seriously and it’s made me a lot happier. My loved ones nurture and embrace the goofball in me. If you get to know me, I might let you see my inner clown!
Lastly, what do you hope individuals take away from this interview?
Take pride in your difference and embrace the outsider in you. It’s your superpower. There’s no one right way to be a Brown Girl so get out there and be whoever you want to be!
