If there is something that I’m always careful to control and relieve, it has to be dark under-eye circles. It’s obvious that lack of sleep, stress, and other factors take a toll on us, and one of the primary ways these things show on your face is through these dark circles.
I get so many questions about dark under-eye circles and I know that a lot of us spend lots of money buying products that can help control the issue. Although there are some great store-bought products you can invest in, I continue to suggest this one quick and easy, do-it-yourself remedy that you can make right at home.
This is such a simple trick to lighten those babies and all you need to do is dig through your pantry for one common household product. Don’t believe? Here’s my secret: baking soda and a few drops of agua (water)!
Here’s what you need to do:
Mix 1 part baking soda with 1/4 part water and whisk until you get a paste.
Use a cold spoon to apply the mixture to your under-eyes. The cold spoon helps to depuff and provides a cooling effect, everything you need to help with any swelling.
Leave this mixture on for 10 minutes and then wipe it away—GENTLY—with a wet towel. You don’t want to be too harsh when wiping the mixture off your face because baking soda can be very abrasive. Be even more careful if you have sensitive skin!
Follow this routine with your preferred under-eye cream. I used my favorite Ginseng Eye Cream to brighten and depuff!
Do this once a week and you’re bound to see a difference!
This quick video tutorial shows you exactly how it’s done!
Dashing through the aisles, in a festive shopping spree, in the air, there’s a feeling of glee! The most wonderful time of the year is upon us, and what better way to spread joy than by curating a gift guide that celebrates diversity and creativity. Jingle bell, jingle bell, it’s time to share the cheer! Join us on a sleigh ride through the realms of home, fashion, beauty, food, and kids, as we showcase the brilliance of South Asian and minority-owned brands. The holiday season is more than just tinsel and lights; it’s a time to embrace the spirit of giving.
Dive into a world of premium artisan dried fruit-based products, seamlessly combining gourmet excellence with a commitment to a healthy lifestyle — 100% natural, preservative-free, and without added cane sugar. Elevate your festivities with these exquisite, guilt-free indulgences.
Explore the culinary magic of ‘The Chutney Life Cookbook‘ this season, a perfect gift for busy moms and curious cooks alike. A culinary treasure trove filled with anecdotes, love notes, and time-saving tips. Share the joy of flavorful journeys inspired by travels and Indian-American cooking traditions.
Savor the joy of the season with the ‘Milk and Cardamom’ cookbook — infusing every occasion with bold, unforgettable desserts inspired by Indian-American heritage. From Ginger–Chai Chocolate Pot de Crème to Gulab Jamun Bundt Cake, each bite is a celebration worth sharing. Get it here!
Bring home the flavors of India with The Cumin Club’s ready-to-eat meals — a diaspora-inspired solution, crafted by expert chefs using regional ingredients for an authentic taste of comfort; perfect for the busy holiday season.
If you’re craving authentic chai that tastes just like what you’d get back in India, check out Kolkata Chai Co at either of two city New York City location or order from their online store. Their “Aunty Approved” masala chai is a must-try!
Sip the spirit of the season with Kola Goodies’ teas — crafted from high-quality, directly sourced ingredients that not only bring freshness to your cup but also empower the communities they hail from. Share the warmth of conscious sipping this festive holiday.
Are you a chai lover? If so, you need to check out The Chai Box’s fantastic tea blends! From the aromatic Masala Chai to soothing Green Tea, each hand-crafted blend takes you on a flavorful journey through the diverse regions of India.
Fuel your day with Transcendence Coffee, a brew that breaks free from traditional limits, merging specialty beans and all-natural flavors for a truly unique and exotic coffee experience. It’s not just coffee; it’s a flavorful journey connecting cultures and countries worldwide, starting with the founders’ roots in India and Algeria.
Embrace the sunshine spirit with a 7-year-old rum from the Philippines. Infused with tropical vibes, it boasts flavors of sweet pineapple, a hint of vanilla, and a pinch of sea salt — here’s some island bliss for the holidays.
Ignite your holiday celebrations with Naagin Sauce — an authentic tribute to India’s spice culture. Free from purees and high fructose corn syrup, these hot sauces are a versatile, high-quality blend, perfect for the true Indian palate. Bring the warmth and flavor of India to your festive table.
Sip into the holidays with Vahdam Teas, a favorite of icons like Oprah Winfrey and Ellen DeGeneres. Indulge in premium teas sourced directly from India, elegantly delivered to your doorstep, making for the perfect gift or personal treat this festive season.
Delight in the holidays with Madhu Chocolate, a small-batch, award-winning chocolatier crafting unique Indian-inspired flavors. Indulge in handcrafted chocolate made with cacao from India and Colombia. Support a 100% LGBTQ+ and 50% BIPOC minority-owned business from Austin, Texas, making for a sweet and inclusive holiday treat.
Spice up your festive season with Diaspora Co. — bringing you the freshest, heirloom, and single-origin spices directly from South Asian farmers. Elevate your holiday cooking and add a touch of authentic flavor to your celebrations.
Wake up to the holidays with Ministry of Kaapi! This woman-owned, wildlife-friendly coffee haven is all about fine Indian coffee. Sourced, imported, and roasted with love — their super slow-drip Decoction proves that good things, especially coffee, take time. Cheers to festive sips!
Savor divine indulgence with Theobroma —’ Food of the Gods.’ From brownies to breads, their heavenly treats spread smiles nationwide. If you find yourself in India this holiday season, don’t miss the joy at Theobroma Patisseries!
Add some noise to your holiday cooking with Omsom, a Vietnamese phrase for noisy and riotous, just like our unruly childhood car rides. Crafted by two first-gen Vietnamese sisters, Omsom brings delicious sauces and saucy noodles in collaboration with iconic Asian chefs. Get ready for a flavorful riot!
Up the ante in your kitchen with Our Place, where kitchen essentials meet connections made across the table. Begin your culinary journey today with their Heirloom dinnerware, creating moments that last.
Bask in the golden goodness of Brightland — consciously crafted extra virgin olive oils and vinegar from California, containing nothing but fruit, love, and sunshine. Explore their mini bottles, the perfect stocking stuffers that bring a taste of the Golden State to your holiday season.
Awaken your taste buds with Driftaway Coffee — offering personalized, farmer-focused, and eco-friendly subscriptions, delivering a unique tasting experience. Keep an eye out for their Indian-origin coffee, adding a touch of warmth and flavor to your holiday sips.
Elevate your hydration game with Urja — 100% real coconut water straight from Kerala. Cold-crafted to retain all the nutrients and flavor, URJA is your go-to for pure refreshment. Stay hydrated and refreshed this holiday season!
Snack guilt-free with Asha Pops — offering healthy, vegan, and paleo low-calorie treats made from popped water lily seeds, known as makhana. These plant-based delights are not just low in calories but also delicious.
Elevate your well-being with Spicewell’s clean and delicious pantry essentials, blending ancient Ayurvedic wisdom with modern science. Their commitment to non-GMO, vegan ingredients ensures a guilt-free indulgence.
South Asian-American fusion snacks made with guilt-free ingredients? Yes, please. Their holiday box comes with their staple offerings: Black Truffle Masala, Chili Chaat Popcorn, Mint Chaat Popcorn, and a bag of their Black Truffle Masala-Oven Roasted Peanuts and Chili Chaat Oven-Roasted Peanuts.
A slow fashion handmade brand that brings timeless elegance to your holiday season. Crafted using traditional methods, their durable sandals are inspired by the classic Kohlapuris’ blending of conventional and modern designs for a unique touch.
The pioneers of Desi food-inspired jewelry — from jalebis to pani puri — their quirky-themed earrings make the perfect holiday gift for co-workers or your secret Santa group. Add a sprinkle of fun and flavor to your festivities!
A small batch, Indo-Western swimwear boutique bringing you unique, desi-inspired designs crafted for beach comfort. Make a splash this holiday season with distinctive swimwear that stands out on the shore.
Tia Bhuva is a pioneer in game-changing saree silhouettes that offer maximum comfort, efficiency, and effortlessness. Beyond sarees, they curate great ethnic options with the intention of helping you look and feel your best, hassle-free.
Houston-based slow fashion studio merging South Asian art with contemporary design to create bold and beautiful garments. Seize the opportunity to add their unique pieces to your collection this holiday season!
Wrap yourself in the warmth of State Cashmere — crafted with generations of expertise from Inner Mongolia’s cashmere heritage. Improve your winter style with luxurious pieces that bring comfort and sophistication to your holiday season!
Founded by three in 2013, Dagne Dover creates problem-solving bags – for all the problem-solving humans out there. An eco-friendly brand, Dagne Dover bags keep up, stay organized, and look good doing it.
Dive into the unique world of Warp, a Pakistani-made contemporary brand reshaping fashion norms with high-quality, abstract forms, and minimalist accessories. Discover non-conformist aesthetics and support the reinvention of leather craftsmanship.
A Los Angeles-based brand, intricately weaving traditional Indian textile techniques. Crafted in Gujarat by local artisans, their designs are not just stylish but also embody fair labor practices, time-honored craftsmanship, and a touch of holiday flair!
An innovative brand founded by a mother-son duo, seamlessly blending traditional craftsmanship with modern technology. Morni’s subscription-based platform revolutionizes the fashion landscape, promoting supply chain transparency and radical self-expression.
Explore the intersection of sustainability and luxury with Gundi Studios, a brand redefining the connection between traditional Indian textile techniques and contemporary silhouettes. Crafted by women for non-traditional women,.
This is a brand that epitomizes contemporary chic with a touch of traditional elegance. Gift the joy of bold prints and fashion-forward designs to your loved ones, encapsulating the spirit of celebration in every outfit. And calling all brides-to-be, don’t miss out on exploring Masaba’s first-ever bridal collection that debuted this fall — a blend of modern sophistication and timeless charm for your special day!
If you’re looking to indulge in some sonu (gold) this holiday season, check out Sonu Company for fine jewelry. As seen on the latest season of “Indian Matchmaking,” this brand is 100% Seema Aunty-approved!
A Jaipur-based fashion haven enriched with the essence of rural India’s historical textile techniques, HARAGO seamlessly blends tradition with modernity. By crafting contemporary clothing, this brand contributes to the preservation of ancient crafts, empowering traditional artisans to share their legacy with a global audience.
A brand crafted with a vision to amplify the artistry of South Asian craftsmanship — and operating between the vibrant streets of Delhi, India, and North Carolina — Sani brings to life clothing and accessories inspired by the rich cultural tapestry of South Asia.
Get ready to chill in style with Monday Chill! They’re all about bringing you the comfiest bamboo loungewear that’s both budget-friendly and downright luxurious. Say hello to effortless everyday coolness!
Add a cozy touch to your space with House of Amu’s exquisite cushions. Plus, enjoy a free 30-minute consult to discover the perfect pillow combination that suits your style and elevates your home decor.
If you’re feet are constantly cold, The Kushie keeps you warm year-round.Available in picture worthy prints like plaid, chenille, rose and blush, you can be sure to find one for you or someone you love.
Celebrate the season with Nayana Design Studio, where each hand-illustrated pattern is a whimsical blend of global inspiration and Indian tradition. Gift joy, magic, and meaning with their unique and vibrant creations.
Unwrap the essence of South Asian culture with Shop Kishmish’s hand-poured candles and thoughtfully designed paper goods. Each product preserves the charms of tradition, offering relatable and nostalgic delights for the festive season.
Toast to the festive season in style with Rayt’s vibrant glassware, adding a pop of color to your celebrations. Crafted with high-quality materials, these glasses are perfect for clinking in joyous moments that last a lifetime.
Your ultimate online plant shop, catering to plant enthusiasts of all levels. Whether you’re a budding plant parent or searching for the perfect green gift, The Sill has you covered with a variety of plants, resources, and delightful merchandise!
Dive into the world of cultural crafts with Hamesha Project’s enchanting kits. Each kit is a celebration of slow regional crafts from South Asia, offering a mindful and joyful crafting experience for kids and beyond.
Founded by the sister duo Taran and Bunny, the brand was created to make self care easier and healthier, while destigmatizing normal things like acne, puberty, periods and sex ed. We’re here to protect and nurture, and shift the narrative away from perfect skin and towards healthy skin.
Powered by science, backed by tradition, AAVRANI honors the founder Rooshy Roy’s beauty and celebrates her duality by uniting my worlds: clinically-proven, modern-day routine and ancient, all-natural rituals.
Spice up your holiday gifts with Teak Beauty’s lip products, a nod to the beauty of South Asian traditions. Crafted by Telugu sisters Nupoora and Pooja Reddy, these lip essentials bring a touch of glamour inspired by the intricate Teak wood doors of our homes. Perfect for adding a pop of color and culture to your festive season!
Treat yourself — or a loved one — to the beauty of Ayurveda with Forest Essentials. Indulge in organic facial, body, and hair care for a truly rejuvenating holiday pampering. Stock up on these cult favorites for a luxurious and wellness-filled season.
Your mother’s wisdom comes to life in Ghlee’s products, harnessing the goodness of ghee. Their lip balms are a godsend, especially during harsh winters, and make for the perfect gift. Not to mention, they smell divine!!
Transform your skincare routine with Ranavat, uniting luxury and Ayurvedic wisdom. With a cult following, their Mini Rituals Set is the perfect gift for a skincare enthusiast, promising indulgence and radiant results this holiday season.
Discover thoughtful beauty crafted with deep understanding and care for diverse skin types. With a goal of promoting healthy skin for all, Sachi Skin brings you skincare solutions that cater to your unique needs.
Indulge in the goodness from the Indian forest with Soma Ayurveda. As featured in VOGUE, ALLURE, and VANITY FAIR, their products offer an intimate way to experience fragrance and embrace each season with skin that shines.
Experience inside-out nourishment with Kanya. Their products, rooted in ancient yogic Chakra Balancing and Aromatherapy, go beyond skincare. They leave your skin supple, hydrate your body, elevate your mood, and work on internal imbalances through distinct chakra-focused essential oil blends.
Immerse yourself in the ancient wisdom of Ayurveda with Pure Alchemy Beauty. Rooted in this 5,000-year-old Indian healing system, their handcrafted products embrace every Ayurvedic principle, ensuring a holistic approach to skincare.
Redefining beauty standards, Mudita Earth is on a mission to bring clean beauty to women of color. Embrace skincare that empowers without compromise, providing a toxin-free path to glowing, confident skin.
Ever wondered how to make your daily skincare routine more exciting? Enter Nopalera! Their body products, infused with prickly pear and cactus, add a touch of Mexican freshness to your self-care game. give it a try!
Seeking a skincare routine that caters to diverse skin needs? Plantkos has got you covered! Their clinically-inclusive range addresses common concerns, ensuring effective results for all skin types and tones.
A South Asian haircare brand that needs to find a spot on your beauty shelf ASAP! Their Back To Your Roots Scalp and Hair Pre-wash offers all the benefits of a deep hair oil massage without the hassle of greasy strands.
On a mission to bring the wisdom of her foremothers, the secrets they held dear, and the natural ingredients they trusted, each tube of Aks Ubtan is a testament to this legacy. Enriched with Ayurveda’s power, their skin polish is a harmonious blend of nature’s most potent ingredients, such as Turmeric, Honey, Lactic Acid, and Jasmine Flowers.
Celebrate your unique beauty with Smart Melanin™ Beauty! Created by women of color, for women of color, Eadem offers science-backed, inclusive skincare that embraces, rather than alters, your natural tone. Redefine beauty standards with skincare made just for you.
Let’s make this season merrier by supporting these unique businesses and delighting our loved ones with thoughtful treasures that reflect the rich tapestry of our world. Happy holidays, and may your festivities be as bright and beautiful as the gifts you give!
If I DM my friends a bunch of videos on any given day, one of them is almost always an Ankush Bahuguna reel. When I first stumbled upon his content, I saw him as an actor and a comedian, lifting our mood up during the lockdown one video at a time. However, his day-to-day content is more than just that — Bahuguna is changing the landscape of the beauty industry by making (and holding) space for men who aspire to be makeup artists and who have a passion for all things beauty.
Content creator, makeup enthusiast, actor: Which title do you resonate with the most? And, why?
A creator is the word I’d resonate with the most — that’s what got me here — creating comedy, creating beauty content. Even as an actor, I’m very collaborative. I tend to weave nuances around a character and make it my own. I believe, no matter what you do, your work should be unique to you and that can only happen when you build it up yourself.
How did “Wing it with Ankush” come about?
Till three years ago, I used to work for a media house that had a whole team of stylists and MUAs working on every shoot. So when the world went into lockdown, I realized I would have to don all those hats myself. I used to [regularly] shoot videos with my mother and she didn’t know anything about makeup either. So I had to try my hand at it — I would do her makeup and we’d shoot videos together. Soon I realized how much I enjoyed learning a new skill from scratch. I used to paint as a kid, so makeup just somehow made sense. It felt like even though I had a whole lot to learn, it came naturally to me. I decided I would journal these experiments [on] a ‘secret’ page called Wing it With Ankush so that I can look back at it five years from now and see what I was up to [during] lockdown. I didn’t tell anyone about it. But people eventually discovered it and there was no looking back!
One word for gender stereotypes?
One word: Ingrained. It’s so deeply ingrained in us that we find it hard to just accept people the way they are.
How is (or isn’t) India evolving in terms of stereotypes?
We are definitely evolving. It’s a slow process but there’s hope. There’s a long way to go and for starters, I wish people could give non-cis people as much respect, appreciation, and credit, as they give to cis people like me, especially in the beauty space.
Must-have makeup products for men?
Makeup ‘must-haves’ are very subjective across all genders. Some people can’t do without a full face of makeup, while others could care less. I feel nothing is a must-have. [D]on’t wear makeup because you feel you need to, wear it only if it makes you feel good. My must-haves would be a color corrector, concealer, and powder.
Favorite makeup hack ever:
My favorite makeup hack is to underpaint. Apply bronzer and blush before your foundation. It’s so much more natural looking.
Let’s talk about your career in entertainment. What does comedy mean to you?
Comedy is a defense mechanism for me. It’s also self-expression, to be honest. That’s how I go about my day — finding humor in mundane things. Comedy is how I see life.
Beauty Influencer Of The Year Male (Popular Choice) — Ankush Bahuguna! Congratulations! You left your audience with these words in your Instagram post: “There’s always been too much self-doubt and too little self-worth.” How does one overcome that feeling of self-doubt?
As someone who has grown up constantly feeling inadequate, it’s difficult for me to not give in to self-doubt, literally every day. But I guess the idea is to be as kind and forgiving to yourself as you are to others. If you’ve come this far, you must’ve done something right. Right?
We can’t deny that Ankush Bahuguna is going out of his way to put a smile on our faces with his day-to-day content — reels, photos, Insta stories, and more! All while paving a new path for himself and, like we mentioned before, holding space for those who aspire to be them one day. Ankush continues to push the envelope one makeup tutorial at a time, showing the modern world that it’s time to take men in makeup seriously because they’re here to stay!
The featured image is courtesy of Dream N Hustle Media.
Holistic beauty trends are more prevalent than ever — that makes ayurvedic beauty brands incredibly sought-after, as well. Do you find yourself asking what your beauty products are actually made of? A lot of us even resort to food products for a skincare routine such as honey for face wash.
The term “Ayurvedic Beauty” is getting more recognition outside the South Asian world as well.
Ayurvedic beauty is coined upon the term “Ayurveda,” which originated in Hindu culture as the basis of utilizing the five life forms — air, water, ether, fire, and earth — to heal the human body.
Is your skin feeling a little dry this winter? Nourishing your skin with body oil will lend it the right amount of moisture — Soma Ayurvedic’s jasmine body oil can do that trick! Shop the oil, and their full line of products, here.
If you’re familiar with author and podcast Host, Jay Shetty, then you may have heard of his tea line, Sama Tea. Herbal teas provide many natural benefits. Has it been a stressful week? Try their lavender rose chamomile tea for some TLC. Check them out here.
Know the Netflix show “Ginny & Georgia?” Loved the actress’ fresh-looking skin? Sahajan Skincare is behind that glow! They’re a must-try, featured in both Vogue and Elle India. See their full range of products here.
This unique company showcases its brand with an emphasis on ‘holistic.’ Whether it’s bad hair days or excessive shedding, not only do Shaz and Kiks provide the products to help but also break down the science behind the problem. Go on your very own shopping spree by clicking here!
Looking for accessible ayurvedic beauty products? Look no further! Ranavat is now in Sephora. With a beauty line that covers both hair and skin, there’s something here for everyone. See for yourself here.
Are you looking for brown skin-friendly sunscreen filled with nutrients? Look no further. Inde Wild has its very own SPF 50, with natural substances such as liquorice extract and cica, and it’s a mineral SPF suitable for all skin types. See what the brand is all about and shop it here.
I’m always in the market for brown girl-friendly lipsticks, and ones that are made of natural ingredients are a huge plus. Mango People does just this with their unique lipstick colors that suit all brown skin tones. Try them out here!
Need to swap out your shampoo for something better? Try Kama Ayurveda’s Ayurvedic Hair cleaner, infused with a variety of herbs and pulses with key ingredients like vetiver, tulsi, rose, moong beans, and shikakai. They have a variety of products to choose from so start with your hair and keep shopping for more here!
Just getting into skincare and don’t know where to start? PRATIMA skincare has starter sets, with basics, that every woman can use such as vitamin C serum, essential oils, and collagen creams. Grab yours now by shopping here!
Struggling with hair care recently? Fable & Mane includes various hair oils in their collection that help grow and nourish your hair. Not only that, they have a scalp detox line as well — definitely worth checking out. See their full range of products here.