The campaign ‘One Love’ captivates the beautiful integration of five different ethnicities unifying to celebrate authenticity, diversity, and refined style exclusivity. It is a celebration of women universally. A reminder that style is limitless.
Women of every shape, size and most significantly, cultural background, can too incorporate swanky yet a sophisticated fun spin on contemporary fashion—whenever and however they please to do so. The key is to push beyond your limits. Experiment, conquer, and embrace your individuality, and respect those who aren’t afraid to embrace their self-being.
It is a campaign that is surely synonymous with the mastermind sisters behind House Farola, which fuses facets of their distinct personalities and lifestyles into threads that weave straight from the heart. Through bold prints, fun colors, courageous pairings and of course a damn right RAW morale, House Farola transcends the commercial acceptance of trends, celebrity style influencers and the power of materialistic goods. Style defines your personal expression. Fashion is love, weaving us together in a hub as one. One Love.
Hookum Design Studio (Instagram: @hookumdesignstudio)
Wanna Collection (Instagram: @wannacollection)
Athena (Instagram: @aathenaaa)
[All photos are courtesy of Sonam Naidu.]
Sonam Naidu is a freelance wardrobe stylist and fashion writer from Vancouver, BC, Canada. Her background consists of a diploma in fashion marketing and management and extensive years of working in the cut-throat fashion industry juggling various roles in media relations, creative direction, modeling and behind the scenes madness. After countless years of soaking her toes in the thriving fashion scene and the unremitting devotion to succeed, Sonam discovered her niche that comes from naturally within. She is an artist who feels she has been truly blessed to be able to pursue whatever it is that her heart willingly wants to do. Work is play for her, a different adventure every single day and a quest to empower women to be the most unapologetic version of themselves. Sonam embraces her flaws, the purity of her culture and her bold, dare-devil and out of the ordinary personal style into her day-day to work to create ground breaking and completely unique concepts. She continues to challenge herself everyday, inspires others to push beyond the boundaries and one day hopes to create a global impact through her work.
Bharatanatyam is a traditional Indian dance form and the oldest classical dance tradition in India. Bharatanatyam, originally a dance performed by women in temples of Tamil Nadu, is often used to convey Hindu religious tales and devotions. It is taught by a teacher known as a guru. The dance costume resembles that of a South Indian bride and the dancer wears anklets, called ghungroos, to keep the rhythm while dancing to the music. While Bharatanatyam is still taught all over the world in the traditional way, the styles of teaching have changed over the years. For the last six years, my sister and I have been taught modernized styles of Bharatnatyam in the USA.
An Arangetram lasts approximately three hours and has nine, or in our case 10, dances in total. It begins with an introduction dance called a Mallari or Pushpanjali following the guru’s nattuvangam (rhythm kept using symbols). In the middle of the program is a Varnam — a centerpiece dance that lasts about 30 to 40 minutes. This dance tests the dancer’s endurance as well as their storytelling ability. The performance is concluded with a Thillana which is seen as the last glimpse into the dancer’s full capacity. The Thillana is followed by a Mangalam, the closing dance of the Arangetram.
My sister and I began learning Bharatanatyam in 2016 when we were nine years old. Despite our instant attachment to the art form, we were always daunted by the idea of having an Arangetram of our own. It would be challenging, mainly because we are twins, and our performance would have to be suitable for two people to perform side by side. We began preparing for this event in the summer of 2021. Our guru would make us run for the first half hour of class to build our stamina — much-needed for a three-hour repertoire. We would spend the next two and a half hours learning our repertoire. The first dance we learned together during this time was our Varnam. Learning this dance took a month and we spent a lot of time memorizing it. Our Varnam was dedicated to Lord Krishna, one of the many Hindu gods, known for his charm, wit, and being a master Guru whose philosophies were immortalized through the Gita — the Hindu Holy scripture.
An Arangetram is the on-stage debut of a traditional Bharatanatyam dancer following years of training and discipline under the able guidance of a guru. This is a milestone for young artists as it opens up the opportunity for solo performances, choreographing individual pieces, and instructing other dancers.
By January, we had learned our entire repertoire and were starting to memorize it while adding expressions, poses, and building up our stamina, making them look effortless. Some dances were more difficult to memorize than others, particularly dances that were story-based. Because most Bharatanatyam dance music is in either Sanskrit or Tamil so we couldn’t understand the lyrics right away. Our guru helped us interpret the stories before teaching us the choreography making them easier to commit to memory. We also had help from our mother who listened to all our songs and gave us keywords that corresponded with our dance moves. Listening to dance music on the way to school, dance, or while getting ready for bed, became a part of our daily routine as it helped us internalize the rhythms.
Although a year seems like a long time to prepare for an event, the day of the Arangetram came before we knew it. The morning started off with family and friends coming to our house to help us transport decorations and essentials we would need backstage. We arrived at our venue — the Balaji temple in Bridgewater, New Jersey — and made our way to the green rooms. Our makeup artists assisted us with hair and makeup, which lasted four hours. During this time we were going through the dances in our heads and mentally preparing for the performance to come. Once we were dressed in costume, we headed for the stage pooja, a prayer session on the Arangetram stage with close friends and family, to invoke a successful performance. This was also the time when jitters started kicking in. It had just occurred to us that the performance we’d been preparing for our entire dance careers was about to happen and this was the only chance we had to show the audience our very best.
A person can only have one Arangetram in their lifetime, and this huge milestone comes with pressure given how special the performance is.
As the masters of ceremony were introducing our first number all I could do was stare at my sister standing in the other wing, and I knew we had the same thoughts going through our minds.
As we began dancing I felt almost a sense of relief because of how well we knew the dance. Every single dance was so ingrained in our muscle memory that it felt like second nature even in front of such a large audience. During the repertoire, we had two costume changes, with three costumes in total. Each costume change took 15 minutes while the audience was learning about SAMHAJ or listening to speeches from our friends and family. Backstage, our makeup artists and backstage moms were busy helping us change our costumes and jewelry, adjusting them to make sure nothing would move while dancing. We also had some of our fellow dance girls backstage giving us water and fruit as well as tightening our ghungroos so they wouldn’t fall off on stage.
Our Varnam was a huge success, resulting in a standing ovation from the audience. After the Varnam, we performed a slower dance called Ramabajanam, telling all the stories about Lord Ram, another Hindu god known for his chivalry and virtue. We decided to dedicate this dance to our parents since it was always their favorite to watch and listen to. My mom was heavily involved in helping us memorize this dance by telling us the stories so we wouldn’t forget the choreography. Right before the last dance, we acknowledged all of the people who helped us backstage and were presented with our graduation certificates. In order to give the audience a peek at the effort that went into the performance they were watching, we shared our experience with the audience as well as our guru’s message during this time. Our last dance surprised the audience, as our mother joined us on stage and danced with us. She always dreamt of being a dancer as a child but was never able to learn. Sharing one dance meant a lot to us, and watching it was very entertaining for the audience as well. After all the dances were over, all our guests proceeded to the banquet hall for dinner where we were able to greet all our guests and thank them for coming. When the night ended we were exhausted but still full of adrenaline.
Even though the tension that had built-up in my head over the last few months had now subsided, I was somewhat disappointed that the process had come to an end. I wouldn’t exactly call my Arangetram journey perfect or effortless, but I grew so much this past year as a dancer and as well as a person. The lessons I learned from dance about hard work and resilience will carry on with me for the rest of my life and for that I am forever grateful. The event itself brought so many people together such as my aunt and cousin, who came all the way from India to attend, as well as so many relatives that we hadn’t seen in years. Grandparents, as well as young children all gathered in the audience to watch a display of their culture, or for some audience members, learn a new one. Not only did we spread awareness for this beautiful art form, but we also raised awareness on mental health amongst South Asians — an issue we’re passionate about.
Along with our guru, we decided to leverage this event to create awareness for mental health amongst South Asians in the United States. We decided to advocate for SAMHAJ, a charity that provides education and support for South Asians affected by serious mental illnesses. In order to educate people about mental health, SAMHAJ offers workshops to social service organizations, schools, and mental health professionals as well as provides culturally competent mental health services by creating bilingual support groups. You can donate to SAMHAJ via this link.
Overall, this process has been immensely gratifying and I simply cannot wait to see what the future has in store for me with Bharatanatyam.
The feedback from the microphone gratingly penetrated the vacant bubble I had fallen into after watching yet another performance by the youth, educating us on the benefits of Jainism. I had been daydreaming of the skits I had put on as a child, remembering the diligence with which I memorized my lines. “Why did I?” I wondered. I never truly knew what these skits were about. I knew the plot, but they all felt a little too neat to me.
Every problem had an answer; every story ended triumphantly. Victory over evil. Good deeds are rewarded. Back on stage, I saw an auntie wrapped in a sparkly red sari walking to the center of the stage, her hands folded together graciously. “Let’s put another hand together for these children!” she said, gesturing behind her. Some children sheepishly peeked out from behind the curtain. “And let’s thank their parents. Parents, it is your responsibility to bring your children to the temple. Without your involvement, our children will not know the correct way to live. It is your duty, your dharam.”
Glancing over at my mom, I could see her eyes clouding as she clapped. The weight of that word was not lost on me, and it certainly wasn’t lost on my mother. Dharam felt like a heavy word. To me, it felt like it somehow encompassed morality, duty, and culture all into one. Many religions have a version of dharam, they all define it differently, but it always seems to boil down to the same idea: a guide on how to live one’s life. I felt like it was interpreted in a much more rigid and arbitrary manner. The skit highlighted waking up early, not spending too long on your phone, and doing your homework as dharam. Growing up, some of the whims of my parents: not staying out after dark, spending too much time with our friends versus our work, and being obedient, also fell under the umbrella of dharam. Dharam was being diluted.
Dharam, when broken down into its roots, means ‘to support’. But often it would feel like the opposite of this, suffocating with heavy expectations that seemed to grow with each year. What did it mean to be a good daughter, good sister, or good person? How had a guide on how to live life turned into the only correct way to live at all?
I remember telling my mother I wasn’t sure I believed in religion anymore. My mom was driving me back from the temple, and it no longer felt peaceful to me; no longer felt right. Walking around after the pooja, speaking to all of the aunties and uncles…I felt out of place. All of them told me how lucky I was that my parents were such pillars of our faith. They forced me to promise that I would come to the temple every time I was in town when I knew deep down that I wouldn’t. It felt wrong lying; it felt wrong to pretend that I was religious when I wasn’t anymore.
My mother’s nostrils flared, but she kept her eyes on the road. She increased the speed of the windshield wipers even though it was only drizzling slightly.
“How can you say that? How can you reject a god that has given you so much?” she fumed. “You know nothing about Jainism. You know nothing about what you are just throwing away. You don’t know how lucky you are to be born into this religion.” I let her fume. My change of heart hadn’t come out of thin air. I hadn’t prayed in years. I only went to the temple for my mother’s sake. Deep down, I think my mom knew I didn’t have a strong attachment to my religion anymore, but she didn’t want to admit it. Maybe she thought dragging me to the temple would somehow make it habitual for me; a part of my routine. But religion cannot be forced, and no matter how hard I tried, it didn’t work for me.
Maybe part of the shock of my disbelief was the fact that secularism feels non-existent in India. Indian soap operas emphasized the proper actions of a good daughter-in-law, wife, and mother, and villainized those who deviated from traditional roles and values. Even progressive shows such as “Anupamaa,“ which shows a housewife divorcing her husband, entering the workforce, and creating her own dance studio, showed that divorce is only acceptable in extreme circumstances. Failing to impart these values to your children is viewed as a failure in your role of a good parent.
But my mother is an amazing mother. She raised me to learn to question the world around me. She fostered the importance of working hard and being humble. She taught me to be a good person and care for others, not because I was obligated to by my faith or karma, but because it was what I should do. She supported me and taught me to support others, which I believe is the meaning of dharam. She did not fail her dharam as a mother, but because of how dharam was presented to her, she will never know that.
Holi is a Hindu festival that celebrates the coming of spring and is observed near the end of winter. It’s also referred to as the festival of colors or the festival of love. Although my daughters and I are not Hindus, (we are Sikhs) we still celebrate Holi. Our Holi celebrations always include reading about this festival, making colorful art, playing with the colorful powders, and making some delicious, traditional sweets. This is always such a great occasion to discuss the diversity of Indian culture with my daughters. I use this opportunity to teach them about inclusivity and respect for different cultures around the world. All across India, different states celebrate this festival in their own meaningful ways.
My first experience celebrating this beautiful festival was in university. My roommates, friends and international students put together a lovely day of Holi celebrations outside. We were completely covered in variety of colors — pinks, purples, and blues. There was music, laughter, dancing, and an overall joyous atmosphere (including bhang, which is essentially a cannabis milkshake). It was particularly heartwarming to see so many Indian students coming together as a community, so far from home, to connect with such a beloved tradition.
For those of us, brought up in Canada, such celebrations were amazing opportunities to genuinely experience the true spirit of Holi. Similar to how it is done in India, everyone became one – there were no small groups or cliques doing their own thing; class lines and caste systems, predominant across India, disappeared. Everyone joined together; our skin tones hidden under the bright colours of the Holi powders. It surely was an unforgettable time.
As a child, I got to experience Holi only through Indian Cinema. Bollywood films like “Silsila,” “Darr,” and “Mohabbatein” stand out in my memory. The actors are dressed completely in white at the beginning of the song, enjoying Holi celebrations, and are then painted from head to toe, in various bright colours, by the end of the song. Since then, I’ve learned that certain colours hold meaning and significance. Red symbolizes love, fertility, and matrimony; blue represents the Lord Krishna; and green stands for new beginnings.
Now, as a mother, I don’t want my children to experience our culture through a screen. So we bring these Holi traditions into our home in our own creative ways. We certainly tend to get creative since around March there is still ample snow on the ground outside and a chill in the air!
The activities we have fun doing are:
Making rangoli designs using coloured powders (this is a helpful site we’ve used)
Making paper flowers to decorate the house with (like the ones here)
Making tie-dye shirts (we’ve got a kit for this because the girls love it)
Baking a traditional Indian snack, like gujiya (we bake them because I get paranoid about the girls being around hot oil).
“Let’s Celebrate Holi!” by Ajanta Chakraborty and Vivek Kumar (for three to seven-year-olds)
“Festival of Colors” by Surishtha Seghal and Kabir Seghal (for two to eight-year-olds)
“Why Do We Celebrate Holi” by Anitha Rathod (for eight years old and above)
This year, Holi falls on the same date as International Women’s Day! To combine the two celebrations, my daughters and I plan on sketching South Asian females we look up to the most, and then adding bright colours using different types of paint. For another element of texture, we might add the paper flowers to these as well. I’m thinking these are going to be frame-worthy pieces of art!