That time of year is coming up in the USA. Holiday season yes, but also, the season of ideals and commerce, of lamentations that consumerism is now the opium of the masses with commercialization at its helm.
People will strike their boycotts on Black Friday and reprise their Christmases of yester year where the gathering around the tree came second to church gatherings. There’s a growing number of Americans who are taking back their holidays and unfurling them from the sale culture hysteria that continues to permeate both secular and religious holidays.
Festivus for the rest of us? OK, that provides some gateway into the consumer resistance, sure, but for a lot of brown people, we can’t take back something because, well, no one really tried to take it away to begin with!
Today is Diwali and for the most part it has remained unscathed from commercialization here in the USA (though I understand from cousins back home in India that that’s not the case there).
Should we be happy that our culture isn’t mainstream enough to be subjected to all the trappings of hoopla surrounding other holidays?
I’ll be honest with you, in a perverse way, I once felt our presence was being discrediting, that we were repudiated as a bonafide diaspora because there wasn’t “stuff” available to us to celebrate our traditions.
Here’s the deal: The USA has about 300 million people living in it, with Indians hovering around 3 million of those 300 and apparently 51% of that 3 million call themselves Hindus. Now check it: that very same group is one of the fastest growing ethnic groups in the USA and has the highest household earnings amongst all the ethnic groups found in this great big melting pot so… what gives? Don’t people think we have the spending power? I was left scratching my head wondering hellloooo, anyone out there, anyone care? Is this like the time a tree fell in a forest, and no one was around to hear it, so no one knows if it made any sound?
I asked this out loud and was immediately asked when I had become a sell out, when I defined the presence of an ethnic group by their ability to capture a share of the commercial market.
I hate it when I sound like a douche. Was I really using White America’s ability to exploit us as a way of gauging our relevance in this country? And what marks exploitation? Is it simply who’s doing it?
Quite frankly, I’m still wrapping my head around it because I’m accustomed to wearing my brownness on my sleeve, disappointed though not surprised, when I don’t see this brownness mirrored in popular culture.
I recently launched a greeting card and soon to be apparel line that celebrates brown culture by way of humor (think Auntyjis, Bollywood, and so-bad-they’re-good desi food puns). Though the line is light-hearted, as the artist behind it, I would be remiss if I didn’t confess to you the heaviness of wondering where to draw a line between celebration and commercialization; of making content available to a diaspora group without exploiting that shared experience. Essentially I’ve been asking how Sketchy Desi can be more celebratory and not Hallmark-ify brown culture.
I offered a line of Diwali cards at Sketchy Desi’s premiere, very carefully noting reactions and feedback. Does it make a difference if I, a brown woman, offer brown-inspired cards as opposed to Hallmark/White America? How do YOU define that line between celebration and commercialization and does this debate frame your own respective celebration of say, Diwali, Eid, Vaisakhi, or what have you?
I’m looking forward to hearing from you and having your help in edifying this quandary of mine. Please email me at email@example.com if you’d like to share those insights.
Thanks and for those of you celebrating, I’m wishing you a Happy Diwali!
Tina Singh, formerly known as Mombossof3 online, understands how to make her presence known in the parenting space. Seven years ago, she set out to create and share content related to motherhood, and there’s been no looking back since. Singh has mastered the idea of evolving with the times and the needs of her audience while staying true to her number one role in life — mom!
As she navigated her personal and professional life through the lens of a parent, she came across a void that just wasn’t being filled. So, in typical Singh style, this mom of three put her entrepreneurial hat on and got down to creating a solution for Sikh kids who struggled to find a helmet that fits over their patkas (a small cloth head covering).
The problem was personal — all three of Singh’s sons wear patkas and just couldn’t find the right helmet for their safety — and so the solution had to be homegrown. Enter, the Bold Helmets.
Singh gave Brown Girl Magazine an exclusive interview in which she talked about the Bold Helmets, the change in her journey since she’s become a public figure, and what it was like to innovate her very first product!
Here’s how it went:
Let’s start from the beginning. How did this idea come to mind?
This idea has been in my head for many, many years — over five years. I had issues with my kids and having helmets fit them after they turned age four or five.
I worked as an Occupational Therapist, in the head injury space, so I was always the one saying, ‘Okay kids, you’re gonna have to tie your hair in the back, do braids, or something in order to put on a helmet properly because I’m not gonna let you go down these bike ramps without a helmet!’ That’s just not okay for me.
So I talked to my husband and said, ‘there’s gotta be another way this works.’ So we did all the things that parents in situations like these do — they hollow out the helmets, some people go as far as cutting holes at the top of the helmet — you do what works. But I had in my mind an idea of what I think the helmet should look like based on what a patka looks like, and what my kids look like. I then found an engineer to draw it out for me to bring [my idea] to a place where I can actually take it somewhere and say, ‘Okay, how do I make this?’
But, yes, it started mainly with my kids and facing that struggle myself.
You mention that this idea had been brewing in your mind for over five years. How long did it take you to actually bring it to life?
To this point, it’s been about two and a half to three years. I let it sit in my mind for a while. Winters come here in Canada and then we forget about it again until we have to go skiing, and then there’s another problem, right?! I did let it lay dormant for a bit for sure, but once I made the commitment to do it, I made up my mind to see it all the way through.
You recently pivoted and changed the name of the product to the Bold Helmets. Can you talk me through how you came up with the new name?
Bold Helmets became the name because they’re designed to be bold, to be different and who you are. I also think that the way the helmet is made, even though it’s made with Sikh kids in mind, there are other applications to it. I do think that taking the Bold Helmets approach embodies its [the product’s] uniqueness and really focuses on being bold and who you are.
And the Bold Helmet is multi-sport, correct?
This helmet is certified for bicycles, kick scooters, skateboards, and inline skating. It is not a ski helmet. So every helmet you use for a different sport has a different safety certification or testing that it has to go through. So, this helmet is called ‘multi-sport’ because it covers those four sports but I wouldn’t take this helmet and use it for skiing. I’d have to make sure that this helmet, or a helmet like this, gets certified for various other standards for other sports.
Makes sense! I want to change the course of the conversation here a bit and talk more about how you pivoted from Mombossof3 to innovating your very first product. How was that experience?
So what I did throughout this journey was that I went from marketing myself as ‘mombossof3’ to ‘Tina Singh’ because I was sharing more of my life’s journey as my kids were getting older and in an effort to respect my children’s space as well, and letting them decide how much — or how little — they want to be involved with what I was doing online. And part of that was about the journey of what I was doing next, and the transition came naturally to me.
I think right now, truthfully, I’m struggling in the space where I kind of have a shift in audience and so my usual, everyday self that I share on social seems like it doesn’t work. I feel like I need to find a new balance; I will always be true to who I am, and I will never present myself as something that I’m not. But, just finding a space for me to continue creating content while also taking on this new endeavor with Bold Helmets, is important right now.
Aside from this struggle of finding that new balance, what is that one challenge that really sticks out to you from this journey?
I think my biggest challenge being an entrepreneur is finding that balance between my responsibilities as a parent, which is my number one role in my life and there’s no one that can take that role for me — my husband and I are the only parents — and passions outside of that.
Do you think it helped that you were creating a helmet for Sikh children so it allowed you to pursue your passion but also work with your kids in some capacity since they inspired the whole idea?
I never thought of it that way, but yes actually, it did! So all my entrepreneurial projects have involved my kids. Even now they were involved in picking the colors, all the sample tests we did they tried the helmets on! They’re probably sick of it since they’re constantly trying on helmets, but I get their opinion on them. Even as we pivoted with the name, we involved them and got their feedback on it also. So, they were involved in very large parts of this project.
And my husband is also a huge part of this project. He’s been heavily involved in this process, too!
You have a huge online presence, and I know that you’re probably not new to trolling and bullying that comes with being on social media. More recently, Bold Helmets was subject to a lot of backlashes. Is there something that you took away from this recent experience? Was it different this time around?
The extent to which things got was different this time around and that’s not something I have faced in the past. But I have been in the online space for about seven years now, and I’m accustomed to it. I think what I learned this time around is that sometimes silence and reflection is the best thing you can do. Sometimes reflecting and not being defensive on feedback that you get — and this may be something that comes with age as well as experience — is best.
But, I’m happy with the pivots we made, the feedback we’ve gotten, and the way we’re moving forward.
You mentioned that this isn’t your first entrepreneurial venture. But each experience teaches you something different. What did you learn while working on Bold Helmets?
I learned to be okay with taking things slow. I’ve never been that person; I’ve always jumped the gun on lots of things. It’s understanding that it’s ok to slow down and recognize that things have to just run their course.
And while the interview wraps up there, there is more to come with Singh on her journey! Catch Lifestyle Editor Sandeep on Instagram LIVE this Saturday, January 28, at 10 a.m. EST, as she has a more in-depth conversation with Singh on Bold Helmets and more!
In the meantime, Bold Helmets are available for pre-order now, and as a small token of appreciation, Canadian pre-orders will get $10 off their purchase until the end of January 2023!
Growing up in suburban Connecticut, being the only brown face in a room has never fazed me. I was always the little brown girl in the corner with waist-length hair and a name that made every teacher pause, but the feeling of “otherness” captured in this line was something I knew all too well.
This feeling isn’t unique. It’s the same experience of many immigrants and first-generation South Asian Americans, and that of the main character of “The East Indian”as well.
While a work of fiction set in the 1630s, the novel paints a very real picture of immigration and race in the United States today and the human need to belong.
It is the story of Tony East Indian, inspired by a real person documented in the country’s archives as the first known East Indian in the American colonies, but who is otherwise a work of the author’s imagination and research.
The son of a courtesan from the Coromandel coast of India, Tony unwittingly finds himself as an indentured servant in the plantations of Jamestown, Virginia at just 11 years old.
He accepts “Tony” as his first name — though he doesn’t care for it — because a fellow Tamil once suggested others in the world would find his real name “too hard to utter.” Then he adopts the surname “East Indian” simply because it is thrust upon him when he arrived in Jamestown. The protagonist can no longer even recall his birth name, but soon, he accepts it as a thing of his past.
Over the course of the novel, Tony lands at the center of scandal as he works to establish a new identity as a physician. All the while, he also struggles with isolation, prejudice and the challenges of trying to maintain pieces of the culture he carried with him from abroad.
He is confused as to why Native Americans are also called “Indians” and many colonists simply label him a “moor,” a term used for North Africans or anyone with darker skin, with no context for India or its people in this new world.
He, feeling disloyal to his “many Gods,” converts from Hinduism to Christianity, believing it will give him more credibility and a sense of connection to his peers. He begins to eat meat and spend time at taverns, all in hopes of belonging, and assimilating with colonist ways.
As he comes of age and furthers his physician’s apprenticeship, Tony also begins to ponder questions of race and social class to no avail. He reflects:
“I would talk to Doctor Herman and try to understand the reason behind white skin and black and brown and, more important, what greater distinctions of wit, sensibility, and soul the differences in hue signified. I read and was taught by my master the new ideas put forth by men of learning in England and Europe on the workings of the bowels, the brain, the blood; the causes of migraines, melancholy, and madness, but I never got closer to understanding the real meaning behind what they called different races of men, and if such difference exists in any profound sense that really matters.”
Overall, in “The East Indian,” Tony becomes a man. He learns of the world’s cruelty and its kindness. He learns to work, play, love, hate, scheme, grieve and care for himself and others. But, like most immigrants, he still longs for home.
“For home is singular and unique. Everywhere else is but a stopping place, a bed in a stranger’s house, eating off plates not one’s own, an unfamiliar view from a casement,” Tony said.
When attempts to head West and find an ocean back to India fail, Tony accepts that returning to his motherland is unlikely and resolves that he must learn to adapt.
He worries his love interest, born in the colonies, will not relate to him, for “her heart did not ache for another place beyond the sea” and also wonders what the future of his children will be. Nevertheless, he is never defeated.
“I would thrive wherever the wind laid me,” says Tony. “[I] will be my own shelter, my landing place. Like a snail, I will carry home on my back, find it where I happen to be, make it from what I bear inside me.”
Leaving or even kidnapped from their homes with little to no hope of return, thousands of Indians faced journeys fraught with violence, condemnation and injustice trying to create new lives and identities away from their homeland in places like Mauritius, Fiji, Guyana, and Jamaica. However, like Tony, they also found the strength and courage to survive and establish their own cultures and communities.
While no details are known about the real Tony East Indian, Charry weaves a compelling coming-of-age tale that takes him as well as readers across three continents.
The novel, like life itself, has fast and slow moments, but it is filled with vivid, historically accurate depictions of the colonial world and moving moments that keep you rooting for the main character’s triumph.
It is this authenticity and compassion that makes “The East Indian” an invaluable modern work. There are no known first-hand accounts of the indentured or South Asian colonists in America. The only proof of the mere existence of many are the generations that have come after them.
With several years of research put into it, Charry’s “The East Indian” serves as a rare realistic portrayal of what life may have been for these individuals; the hardships they endured, and the strength they embodied. South Asian or not, it is a rich history not only worth reading but sharing and celebrating.
To learn more about Brinda Charry and her professional work visit her website. The East Indian is now available in print and audiobooks from all major book retailers.
Featured Image: Author Brinda Charry was born and raised in India before moving to the United States for graduate school two decades ago. She considers herself “a novelist-turned-academic-returned-novelist | Photo Credit: Lisa Arnold Photography
I was taken aback when my late cousin shared this with me on the cusp of our twenties.
As a fairly modest Indo Guyanese girl raised in the Connecticut suburbs, the thought of discussing a stranger’s love life seemed not only foreign but shocking to me. Nevertheless, my cousin was always bold in this way. She took pride in the more daring aspects of our Caribbean culture with natural confidence. It was one of the things I loved and now miss most about her.
Admittedly however, it was over a decade before I started to understand some of her deeper curiosity in love, sexuality and mental health. This awakening was thanks greatly to Dr. Samosa.
In early 2020, Dr. Sarika Persaud, a New-York based, Indo Guyanese psychologist specializing in relationships, sexuality and complex trauma, took to Instagram as “Dr. Samosa,” an alias inspired by her favorite South Asian snack — and one she feels is a common thread for brown girls.
The platform became a safe space for brown girls to connect on topics like mental health, psychoanalysis, sexuality and relationships. From discussing sexual empowerment to building a strong sense of self, Dr. Persaud quietly became a confidant for those craving practical and candid insights the community shied away from.
Dr. Persaud and I sat down to talk about her journey and breaking these taboos in the South Asian society.
Her interest in psychology started as a journey of self-discovery as a pre-teen.
“I think I experienced myself as different from my peers,” she explained during our interview.
She didn’t get caught up in teenage drama and avoided certain types of relationships and people. Meanwhile, the friends she did make saw her in “this sort of teacher role.”
“I became curious about that about myself — how, in some ways, I found it beneficial to feel my feelings and have a depth people were drawn to, but also use it in ways to isolate myself,” Dr. Persaud said.
She was also beginning to identify as bisexual.
She shared, “I think I was avoiding my sexuality in some ways and psychology became a way for me to understand myself more. It’s always been this confluence of philosophy and science and even art for me.”
Growing up in Queens, New York, Dr. Persaud saw fellow Indo Caribbean women at a “very specific intersection of religion and culture.” It was the nexus of Caribbean values which welcomed sexuality and more modest Indian traditions. Caribbean influence seemed to “remove a boundary” on how Indo Caribbean women felt permitted to present themselves sexually, she explained. On one hand, after her Bharatanatyam dance classes, she saw her didis (the older girls) leave their classical moves behind for sexy Bollywood choreography and dancehall songs.
“It was exciting, like they were just beginning to find ways to express their sexuality,” she reflected. Then, around the same time, Dr. Persaud discovered a copy of the “Kama Sutra” at home and her mother was appalled. “What’s wrong with your daughter?” aunties asked.
Confused, Dr. Persaud thought “You own this. This is from our culture and it’s a Sanskrit text. It’s literally a religious text. It all seemed so powerful — and yet so many people were afraid of it.”
Something didn’t add up.
In 2013, she started a blog to bring a voice to topics like these. As word of her content spread, Dr. Persaud was met with backlash from her temple. Leaders said her blog was inappropriate and dishonorable to her community, but she stuck with it and her family stuck by her.
A few years later, when she launched Dr. Samosa to share her research and insights with a wider audience, sexuality came front and center.
“Sexuality — how you understand and honor what you want and like, and the ways you let yourself experience that pleasure — is intrinsically connected to how deserving you feel in the world,” she explained.
For example, if you think you’re worthy of a raise at work, a partner who desires you, or a family that listens to you — all can be linked back to a block in your relationship with yourself as a sexual being.
However, if you can feel confident in something as “primal, instinctual, and personal” as your sexuality, Dr. Persaud argues you lay the foundation for confidence in these other areas of your life.
Dr. Persaud says the fear of sexuality comes into play for South Asians.
“Being comfortable with your sexuality means being comfortable with your power,” she explained. “If everyone felt empowered and had a healthy relationship with themselves sexually, a lot of our relationships and hierarchies in society would change. And there are just so many people who benefit from women and marginalized communities (like LGBTQ+ and those with chronic illnesses) being disempowered,” Dr. Persaud said.
Throughout her work, Dr. Persaud has found it’s especially difficult for South Asian women to feel pride in themselves as sexual beings.
“There’s so much shame about the self and the body. Women especially are held to a double standard and it’s so confusing. If you look one way, you won’t get a husband. If you look sexual, no one will want to hire you for a job. Regardless of the South Asian ethnic group, there’s the same shame and belief that your body has to look a certain way, and if it doesn’t, you’re not desirable. Everything gets tied up in sexual shame.”
It’s undeniable that Bollywood movies have also heavily impacted many of our views on love and sex, but Dr. Persaud didn’t condemn this.
She says, “People need to realize Bollywood started from a tradition of classical drama and dance from ancient India. Those dances were meant to be explorations of dreams and mythical and philosophical ideas. Bollywood is just a continuation of that. It’s meant to be a break from reality.”
Real relationships are much more fraught and complicated than in films, but that doesn’t mean you should be ashamed of looking to Bollywood as a way to be in touch with romance and love in your life.
“They’re a fantasy,” Dr. Persaud added.
She also argued Bollywood isn’t necessarily as “censored” as many claim.
“People don’t have to watch others physically have sex or kiss to be in touch with their sensuality,” she noted. “It can be much more nuanced to see two people just embracing in a way that stirs up feelings. Like, how does it feel to have your lover’s head against your chest? Culturally, we just explore and express sexuality differently than the West.”
When it comes to becoming more comfortable with our bodies and sexual health, Dr. Persaud says it starts with self-reflection.
“Ask yourself why you’re afraid of being sexy or seen as sexual. Are you afraid your family will reject you? That you’ll be thrown out of your home? We all have different triggers, and once you identify yours, you can get to the issue underneath it all.”
Dr. Persaud encourages women to ask themselves important questions.
“If you’re afraid that if you assert your sexuality, your family will reject or not support you, how can you be more financially independent? How can you find pride in being able to take care of yourself?” She urges women to take inventory of what they like. “Look at books and movies and what you see in the world and consciously take note of what you react to. This puts you more in touch with yourself.”
When it comes to fostering open conversations with others, Dr. Persaud says to lead with vulnerability and clarity.
“If you wonder whether your friends have had sex yet and are embarrassed to ask, voice that concern. Share how you’re feeling or ask yourself why. Leading conversations with vulnerability allows people to connect a little bit more; to feel safer to share.”
“If you’re uncomfortable with something your partner does or want more of something else, talk about what you want to change and why it’s important to you. It’s not a shortcoming on their part, but rather you saying ‘this is what I need for myself. Is this something we can talk about and work on together?’”
With South Asian families, especially older relatives, things can get a bit more complex. Boundary setting is important as the family can bring out your biggest triggers.
“You need to be at a point where you own yourself,” Dr. Persaud explained. For example, if your mom finds out you were out with someone and questions you about it — “A bai? A boy?!” — you should be able to say confidently, ‘Yeah I was on a date,’ and also not feel obligated to give more details. Of course, that may not always be safe for someone younger, but at a certain age, it is OK to be private, to have that shield to protect and develop yourself and your confidence,” Dr. Persaud says.
Dr. Persaud also reinforces the importance of knowing your boundaries when reflecting on “coming out” to parents. She wanted to be open about her bi-sexuality with her parents; that she was dating — but not just men. She stresses however, one does not need to be excessively open.
“Not everyone has to come out and not everyone has to come out to everyone. You’re likely not facing anything new from your parents when coming out. If they are critical and judgmental generally in life, they’re probably going to be like that again. South Asian dads can really just be like, ‘Okay, don’t tell me you’re a sexual being,’” she laughed.
While Dr. Persaud is thankful for her parents’ acceptance, there are members of her family who’ve been less than supportive. She credits her confidence and sense of self for drowning them out.
“I’ve found the more I become comfortable with myself, the more I have this sexual energy that I can use creatively and in other good ways. If my dad rejects me, it doesn’t change that I am bisexual. Or if my mom rejects me, it’s not going to change this thing I know so deeply about myself. I’m just sharing something true. I can’t change it.”
Toward the end of our conversation, I shared with Dr. Persaud that I wondered how my own family would react to this article. I felt a bit of shame.
But she reminded me, “You can also find pride in it — ‘Yeah, I’m really proud of the fact that I’m one of the people breaking the stigma. I’m talking about something important to people’s health.’”
And she’s right, as was my dear cousin in her early ambitions. These conversations are never easy, but walking in curiosity, confidence and pride can help us find our power as South Asian women. It can help break the stigma surrounding love, sexuality and relationships in our community and their roles in our greater health.
In so many ways, sexual health and mental health are not only connected but interdependent. In fact, Dr. Persaud believes the more confident people are in their bodies and identities, the more confident they are as a whole — and the more attractive they are.
“Sexual attraction and energy comes from people being competent and peaceful and calm with themselves; knowing who they are,” she said, and the more we learn to embrace this and speak about it openly, the more we can not only grow but thrive.
For more on Dr. Sarika Persaud’s (aka Dr. Samosa) doctoral work and writing, visit her website or Instagram @doctor.samosa. For more on how to talk to your family or children about sexual health, visit sexpositivefamilies.com.