Making conscious decisions can, and should, go hand in hand with wearing fashionable pieces of clothing. Fortunately, South Asian fashion is making huge strides in the sustainable fashion department, and ace fashion designer Anita Dongre is at the forefront of this change; she’s so dedicated to making environmentally friendly choices in her collections.
Brown Girl Magazine has previously had the honor of featuring her Grassroots Collection; today, we sat down with Dongre to chat about her new vegan luxury line.
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Her love for animals is parallel to her love for fashion and she does not sacrifice one or the other. From handcrafted purses to belts, the new collection is made of recycled materials and leaves a smaller carbon footprint.
[Read Related: ‘A New York Minute’: Brown Girls Get Real About Their Roots with Anita Dongre Grassroot’s Collection]
What inspired you to “go vegan” both personally and product-wise?
I have always loved animals. When I was 13 my best friend talked me into being vegetarian and there was no looking back – Sangita and I continued to work together and since then we have both also turned vegan. When I started my business, I wanted the brand to be an extension of my personal philosophies so being a vegan brand was a forgone conclusion. My personal philosophy is to live a mindful life with kindness. This philosophy extends to respecting all life [so] we have chosen not to use leather for our line of accessories. For years I have wanted to create a vegan line of accessories that was high on quality, fashion, and kindness, and technology has only recently caught up with that desire.
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Why is now a good time to launch accessories?
Women have always expressed themselves through what they wear. In today’s time, carrying a bag that reflects their core personality is the default, and yet until recently, there hasn’t been a leather replacement that is cruelty-free and kind to the environment. With material sciences finally having the answer it was imperative to design an accessory line that women, like myself who care both about fashion and a world of kindness, could carry with pride.
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What material is used in this new line? Why did you choose it?
With MIRUM® we found a partner who creates this beautiful, plastic-free material that mimics the touch, feel, and age of leather without cruelty. The line also features bags made out of recycled glass beads. We’re careful about delivering high quality [products] and both these materials deliver to that benchmark while being plastic-free.
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How many pieces does this new line have and what is the importance of the animal symbols of each?
This collection is inspired by nature, my eternal muse. The Swan mini grab bag draws from a swan’s graceful silhouettes; the birds of a feather cross body bag borrow bird motifs that you see across my collections; the haathi belt uses my favorite — the Indian elephant, [which] is a symbol of strength and humility — every piece in this line of accessories is an elegant statement in conscious luxury living. The Anita Dongre brand has stood for elegance, timeless classics, and sustainability. We have always stood for handcrafted luxury while being mindful of the purpose it serves. These same principles extend into this collection of conscious, plastic-free, vegan accessories. While the shapes of these bags are distinctive, they are also functional – a design approach that extends across all Anita Dongre products.
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How to promote sustainability in India versus let’s say New York City:
India’s lived culture is based on the practice of sustainability. From clothes that would be passed down to siblings and then cousins to eating seasonal fruits and vegetables, our practices until recently have always defaulted to conscious consumption. It’s exciting to see the rest of the world adapt to that way of living and [it’s] a good reminder for us Indians to go back to the way we were raised.
Anita Dongre allows her consumers to choose ethically-sourced pieces while letting them embrace sustainability as a part of luxury fashion. Soon enough, such cruelty-free products will be synonymous with India’s (and the world’s) top fashion couture brands. This is definitely not a step, but a huge leap forward.
Photos in the featured image are courtesy of Anita Dongre.
Photo by kittirat roekburi via Shutterstock.com
Social media has stretched a number of news headlines:
“Social media rots kids’ brains.”
“Social media is polarizing.”
Yet those most affected by social media ideals are the teenage users. Apps like Instagram and TikTok perpetuate an image of perfection that is captured in pictures and 30-second videos. As a result, many young women chase this expectation endlessly. “Her” personifies this perfection in an unattainable figure the narrator has always wished to be. These ideals deteriorate mental health, create body dysmorphia, promote a lack of self-esteem, and much more. Even so, social media is plagued by filters and editing—much of what we hope to achieve isn’t even real. Therefore, young women, much like the narrator of “Her,” strive for a reality that doesn’t even exist.
[Read Related: The Emotional Roller Coaster of Getting Your Legs Waxed for the First Time]
Her
When she walked into my life
Her smile took up two pages of description
In a YA novel.
My arms could wrap around her waist twice
If she ever let anyone get that close
Her hair whipped winds with effortless beach waves
And a hint of natural coconut
Clothing brands were created around her
“One Size Fits All” one size to fit the girl who has it all
With comments swarning in hourglasses
But when sharp teeth nip at her collar,
She could bite back biting back
And simply smirked with juicy apple lips
Red hearts and sympathy masking condescension
“My body doesn’t take away from the beauty of yours”
“We are all equal, we are all beautiful”
Beauty
A sword she wields expertly
Snipping, changing,
Aphrodite in consistent perfection
Cutting remarks with sickly sweet syrup
And an innocent, lethal wink
When she walked into my life
She led my life.
My wardrobe winter trees
Barren, chopped in half
Unsuited for the holidays
Mirrors were refracted under in my gaze
Misaligned glass was the only explanation
For unsymmetrical features
And broken hands
Still I taped them fixed
Over and over
Poking, prodding
Hoping to mold stomach fat like wet clay
Defy gravity,
Move it upward
To chest
Instead of sagging beneath a belt on the last hole
In the spring
She would stir me awake at 2 AM
“You need to be me”
Lies spilled from her tongue but
Solidified, crystallized
Fabrication spelled dichotomy
And I drifted farther out to sea
When she walked out of my life,
I was drowning.
Reliance had me capsized
Others witnessed
Furrowed brows and glances away
Like spectators of a shark attack
They can watch but the damage is done
They clung to my mangled pieces
Gravestones spelled
“Stressed”
“Depressed”
But I was mourning too
Today I looked back at my mirror
But glass turned into prism
Broken pieces rainbow
Colors coating clothes
She didn’t pick
Aphrodite
Perception changing
She wasn’t perfect
Just lost at sea
[Read Related: Finding Freedom from Gender Roles Through Poetry]
The opinions expressed by the guest writer/blogger and those providing comments are theirs alone and do not necessarily reflect the opinions of Brown Girl Magazine, Inc., or any employee thereof. Brown Girl Magazine is not responsible for the accuracy of any of the information supplied by the guest writer/bloggers. This work is the opinion of the blogger. It is not the intention of Brown Girl Magazine to malign any religion, ethnic group, club, organization, company, or individual. If you’d like to submit a guest post, please follow the guidelines we’ve set forth here.
Photo Courtesy of Varsha Panikar
“After so Long” is a poetry film created for Simha’s EP, which is streaming on Spotify, Apple Music and Amazon Music. The poem was collaboratively written by Simha, a U.S. native, and Jae, who is based in India, during the 2020 lockdown. “After so Long” was recited by Simha and their parents. In 2022, I directed and produced the film through my studio, Star Hopper. “After so Long” premiered on Nowness Asia in March 2022.
This film is a worldwide collaboration among trans and queer south-Asian artists from the United States, India and Canada. It was recorded, shot and filmed during the lockdown of 2020 and 2021.
[Read Related: Poetry That Reflects the Fire Inside]
[Read Related: A Bengali Muslim Boy’s Poetic Journey Through Himself]
After So Long (English Translation)
Jae:
Awake at 10 am but out of bed at noon,
I want to be here where I lose myself in these sheets
Glancing through half-shut eyes
At the gold pressing past my window
The glimmer remarks on the ledge of my bed
But the voices are so loud
Like dust collecting in the corner of my room
I am unaware to why I’m still here
With the chilling doubt of the breeze…
I’m swept into lucidity After so long
Dad:
Mil rahi hoon mein aaj iske saang barso baad,
(Today, I’ll be meeting them after so long)
Koi paata nahi diya tune
(But with no destination sight,)
Kya karu?
(What should I do?)
Kaha jau?
(Where should I go?)
Shayad agar mein chalne lagoon,
(Perhaps, if I keep walking)
Inn yaadon ki safar mein
(Down this road of memories)
Mujhe samajh mein ayega,
(I will find out)
Yeh rasta kahaan jayega,
(Where this road leads)
Inn aari tedhi pakadandiyon pe baarte hi jaana hai,
(Through the twists and turns of this winding roads, I must keep going on)
Mujhe mil na hain aaj uske saath,
(I wish to meet them today)
Barso baad.
(After so long)
Simha:
I feel like I’m retracing my footsteps
From these concrete stretches
To broken cement walls
Chips and cracks forge their way for new designs
I see the old abandoned buildings
That once held the warmth of bodies
Now just hold memories
Supporting the nature’s resilience
In vines and moss
After so long
Mom:
Dhoondli shishe mein jaaga leli hai
(These isty mirrors have offered refuge)
Bikhri hui laatao ne,
(To these scattered vines)
Zameen pe uchi ghaas pe
(Amidst the tall grass stretching from the ground)
Lehrati kamsan kaliyaa
(The swaying little buds)
Bheeni bheeni khushboo bikhereti
(Spreading honeysuckle scent through the air)
Phir wahi mausam,
(I lose myself in reminiscing, the same season)
Wahi dil,
(The same heart)
Baarso baad.
(After so long)
Phir bhi mein chal rahi hoon aaj
(Still, I keep carrying on today)
Khudko khudse milane ke liye
(In the pursuit of my higher self)
Inn galiyo se guzarna hain aaj
(I must pass through these streets today)
Chaalte chaale jaana hai aaj
(I must keep going on today)
Kabhi hum milenge kisi mor paar
(Someday, we’ll meet again, somewhere on this road)
barso baad
(After so long)
Kabhi hum milenge kisi mor pe
(Someday, we’ll meet again, somewhere on this road)
barso baad
(After so long)
[Read Related: How to Follow Your Heart, Even When it’s Hard]
Credits
Poem by Simha & Jae
Produced by Star Hopper Studios
Directed by Varsha Panikar
Cinematography and grading by Tanmay Chowdhary
Editing by Asawari Jagushte
Featuring Vaishakh Sudhakaran
Music Production by Simha
Hindi editing by Rama Garimella
Recited by Simha, Rama Garimella, Annaji Garimella
English Translation by Nhylar
The opinions expressed by the guest writer/blogger and those providing comments are theirs alone and do not necessarily reflect the opinions of Brown Girl Magazine, Inc., or any employee thereof. Brown Girl Magazine is not responsible for the accuracy of any of the information supplied by the guest writer/bloggers. This work is the opinion of the blogger. It is not the intention of Brown Girl Magazine to malign any religion, ethnic group, club, organization, company, or individual. If you’d like to submit a guest post, please follow the guidelines we’ve set forth here.
