What are successful people made off? I have often asked this question and have tried to find the answers by reading about accomplished people from all fields— politics, business, sports, and media. Almost always, there is one common factor in all their narratives.
They all are survivors.
And by surviving—again and again—they eventually ended up winners.
I have had the pleasure of working for and getting to know one such survivor—company’s founder, Penny Sandhu.
I met her five years ago when I joined her TV network—Jus Broadcasting—as a junior writer. She was sitting in her office, which was extremely compact, congested and with papers all around on her desk, seemed like a replica of a bureaucrat’s office in India. We were planning to make a pitch to some big ad agencies and needed concepts.
I was excited to be sitting in my CEO’s office—was naïve and blurted out ideas one after the other. She didn’t say much—only this:
“These all are great, but its not going to work with our audience.”
I respectively disagreed.
Boy, was I wrong.
One of the most important reasons behind her success—that is often misunderstood, is her stubbornness, which comes from her clarity of vision and understanding of our target demographics.
A business idea only works best when it has a solid problem to solve. Sandhu quickly realized she has to solve the problem of first-generation Punjabi-Americans—craving to be entertained in their own language and culture. She determined what her audience wants and needs to hear. And I can assure you—no one understands the pulse of Punjabi-American audiences, its needs and desires, better than her. She understands her strengths and plays to them very well.
Sandhu, who started Jus Punjabi in 2007, is the first channel serving Punjabis living in this country. And since then, she has gone on to launch three more channels and a radio station.
What makes her success story rare and fascinating, are the various several challenges she faced. I can’t list them all out here but a few.
Punjabi society, like various other communities in India, is extremely macho and patriarchal. A lot of men simply can’t digest the fact that a woman can actually say no to their ideas, can overrule and out do them.
I have seen her rub shoulders and negotiate with staunch religious and community leaders, poker-faced lawyers, anchors, technicians and businessmen. Without flinching even once, she defends her strategies and stands up for them.
Not to mention, she achieved all of this as a single mother. Apart from her sense of humor, which is terrific, this is one aspect of hers, which I can immediately relate to and understand.
I can relate to Sandhu because a single mother who was running a business also raised me. I have experienced it first hand. I have seen my own mother and her anxiousness, and how she dealt with the pressures of it all with sheer discipline and hard work.
No matter how busy she is, Sandhu always excuses herself if her daughter, Aashmeeta, calls. I have had the pleasure of getting to know her; in fact, she was the one who hired me (haha she made the right choice). She is a balanced woman with a mind of her own, and I am certain the future of the network is in safe hands.
Over the years, I have seen the company expand, and expand not only with the size of its office space and staff, but also in its ambitions, its reach, platforms, creativity, and most importantly, in its viewers. But still, we have been able to retain the same culture, values, and vibes of a startup. It all can be directly attributed to Sandhu’s leadership.
On her birthday, I want to thank her—for all the lessons and inspiration I’ve received from her.
So, thank you, Penny, for trusting me, and often having more faith in my abilities even if I had doubts about myself.
Sandhu doesn’t enjoy much media attention and more or less avoids the press. But I am still writing this because, on this International Women’s Day, her story needs to be shared and talked about as it can serve as an inspiration to millions of young women looking to build empires of their own. It’s possible—take it from Sandhu!
How many Sikh, Indian, and immigrant woman can we find that are running successful media networks in the world? Not many.
Penny’s story clearly states—no matter your gender, race, color, background or ethnicity, with the right attitude, you can survive, and thus go on to accomplish and win.
Oh, and one major myth I need to bust—she can parallel park her car like a BOSS.
Azhan Ahsan is an electronic media producer. He currently serves as the creative producer at Jus Broadcasting and also hosts a late night talk/news satire TV show – Watt The Fuss. He is a published author of a national best seller and served as an assistant to screenplay writer of movies like Om Shanti Om, Billu, and Ra.One.
February 2, 2023February 11, 2023 7min readBy Arun S.
Kevin Wu, previously known as KevJumba, is an American YouTuber, from Houston, Texas, with more than 2.68 million subscribers on YouTube and more than 323 million views. His content consists of vlogs, social commentary, musical parodies and more. Wu also streams on Twitch and has released original music as well as freestyles. His most popular YouTube video is titled “Nice Guys” with Ryan Higa. Wu has also worked with many individuals including A-Trak, Chester See, David Choi, Globetrotters, Iyaz, Jamie Chung, Jeremy Lin, Ryan Higa, Wong Fu Productions, and more. He has also appeared in movies such as “Hang Loose,” “Revenge of the Green Dragons,” “Man Up,” and more. Wu is one of the first original YouTubers gaining popularity in 2008 and even had another channel, titled JumbaFund, now known as Team Jumba. Continue reading to learn more about Kevin Wu’s journey!
We really enjoyed the project ‘Underneath the Lights.’ On the track “WHY U IN LA” the lyrics, “Don’t know who I might be, it might surprise me. I could be a hypebeast, That’s nothing like me, It’s so enticing.” How do you feel this speaks to the idea of self-discovery? What have you learned about yourself, diving back into making content?
I love that song we did. The artist who sang those lyrics his name is Zooty. I really provided the energy and direction for the musical piece, but I give credit to my producer Jonum and Zooty credit for the lyrics. Both guys are a slightly different generation, gen-Z, whereas I grew up as a millennial. I find that I left a lot on the table when I left YouTube at 23, so when I work with gen-Z I have so much that I want to give. Coming back to YouTube this time around, it’s all about self-reliance. Coming from movies and television, you have to depend on people to get a better product. But with YouTube, I’m going back to my roots and putting my wit and effort into every part of the process again (writing, directing, performing, producing, editing). I want the result to be authenticity and a homegrown feeling.
When you started your YouTube channel you were known for your vlogs and social commentary. How do you feel about the new age of content creation — where content is in surplus but individuals aren’t feeling the content?
It’s hard to say whether or not individuals are or aren’t feeling content — the taste is just so wide now. It’s like living in Los Angeles; food is very competitive, and when picking a restaurant you have every ethnic variety and even fusion foods. I imagine opening a restaurant in LA to be very competitive and the attention to detail in what you make has to be authentic or hit a certain demographic. I feel on the Internet, YouTube does a decent job of catering to your sensibilities, the so-called algorithm. However, the personal connection you get with content creators has somewhat been shifted, and now it’s become more interest-based (ie gaming, how-to, music, politics, etc.)
How do you feel the original algorithm has changed, and what do you miss most about that time?
I don’t remember talking about algorithms back in 2010 to 2012. People watched their favorite Youtubers because their homepage included their subscriptions first and foremost, and then if your subscriptions hadn’t posted anything new, you would typically check the most popular page. Then trending became a thing and now you have algorithms generating your timeline based on a bunch of data. I think it’s forced creators to think externally and hanging onto identities i.e. what are my interests? Am I a gamer? Am I a streamer?
We parodied your music video for “Nice Guys” for our orchestra music camp skit back in high school. If Chester, Ryan, and you, had to recreate “Nice Guys” today, would you focus on the concept of self-love for the current generation? We also really loved “Shed a Tear.”
I definitely think self-love would be a very nice theme. Recreating it would be nice, actually. I think it’s hard to get three people to all be in the same room again, especially after leading different lives. But “Nice Guys” was something special for each one of us, and Chester See deserves a lot of credit because of his musical talent. It’s made me realize today the impact of music. I really enjoy the expression of music because it forces you to be more artistic, versus just saying what’s on your mind. Like poetry, or hearing harmonies.
You’ve worked with many individuals and groups in the past including, A-Trak, Chester See, David Choi, Globetrotters, Iyaz, Jamie Chung, Jeremy Lin, Ryan Higa, Wong Fu Productions, and more. If you could create content with any group of individuals who would be your dream collaborators?
At this stage in my life, I really enjoy coming back and rekindling those creative connections and checking in with previous friends or acquaintances. Doing a video with Ryan Higa, Jeremy Lin, Chester See, David Choi, Wong Fu, Jamie Chung, those would all be very fun. But the first step would be to just see how they’re doing. So that’s the closest thing to a best case scenario for me. I’m not trying to force any collaborations at the moment (haha!). Unless it’s convenient.
As an NBA fan you expressed you would like to talk more about basketball on Ryan’s “Off the Pill Podcast.” How do you feel watching sports and has playing sports helped you become more in tune with yourself?
After going through a lot of physical adversity after my car accident, reconnecting with sports has been really helpful. I played basketball for a while and I’d like to get back into soccer. I wanted to talk about basketball on Ryan’s podcast because I was still dipping my toes into Internet content/social media and didn’t want to talk too much about myself at the time.
As a content creator how do you balance not letting validation get to your head and authentically connecting with your audience?
We all seek validation. It’s innate, but it’s about where you seek it. Nowadays I remember to validate myself first, by starting with my mind and body. After a while, you can get a sense of when you need validation versus being totally unconscious of it. Sometimes that sense of validation is important, so we know to check in with our parents, or see if a friend needs positive feedback. To connect with the audience, that’s like number five in my priority list (haha!). Having an audience can be scary; you definitely want to be in tune with yourself first.
How do you deal with comments consisting of “I miss the old KevJumba?”
As live streaming has become a new form of content now, how have you enjoyed live streaming on Twitch for the Head In The Clouds Festival both in 2021 and 2022? We really enjoyed seeing Ylona Garcia sing “Nice Guys!”
It’s fun, I enjoy live streaming and I really appreciate 88rising and Amazon Music for inviting me both years to be the host for their livestream.
What was the decision behind putting your family in your videos?
I put my Dad in my videos accidentally; we were on a ski trip. I think people responded really positively in the comments, and then I just sat down had a conversation with him on camera, and it became a hit. After that he just became his own character. I think I tend to come alive more when I am interacting with someone on camera.
We really liked seeing you upload videos to Team Jumba. Is the mission still to donate earnings to a charity that viewers suggest?
At the moment, no. The Supply, which was the charity I donated to before, has since shut down. I also don’t make much money on YouTube anymore, since I was inactive on my channel for a while, so that format from 2009 will be difficult to replicate.
We really enjoyed the ‘KevJumba and Zooty Extended Play,’ specifically the track “With You in the Clouds” featuring fuslie. How has Valorant inspired your music as well as other forms of content creation?
The album was really experimental. I find the personal connections I made in gaming to be the most enlivening. “With You in the Clouds” was inspired by TenZ and, since he’s such a legendary figure in the pro FPS community, we had to do a worthy tribute. I think paying tribute to the things you like is a really great way to think about content creation.
How do you feel your childhood experiences in Houston, and playing soccer, have shaped you to chase your dreams of acting? How have you enjoyed acting in comparison to YouTube?
I love acting. It’s a wondrous lens at which to see your relationship with others. I find that in studying acting, you are often really studying the human experience or the mind. It’s like learning psychology but you are on your feet, or you are reading great theater. Playing soccer and growing up in Houston don’t really contribute directly to why I enjoy acting, but I very much enjoy coming from Houston and thriving in soccer. It made me commit to something and seeing how consistently “showing up” can really ground your childhood and prove to be valuable, later in life.
How do you feel we can uplift each other across the Asian diaspora and unify to create ripple effects of representation?
I think listening is probably the best thing you can do. Just genuinely hearing about something, or someone, helps you really invest in them during that time that you are there. So I think that’s probably the first step.
What made you go back to school and finish your degree at the University of Houston in Psychology?
No one reason in particular. I was also studying acting at the time back in 2017-2018 when I completed the degree, so it was just testing my limits and seeing what I could balance. I finished it online.
What are your upcoming plans?
Just experimenting on YouTube for now. Making videos with my own effort.
Your first video was uploaded back in 2007 and was titled ‘Backyard,’ where you are dancing to a song called “Watch Me” by Little Brother, off of the “The Minstrel Show.” We also really enjoyed your video with Ryan Higa titled “Best Crew vs Poreotics.” Are you still dancing these days?
Yes. The body does what the body wants.
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
Nothing in particular. I try to let my mind flow when I answer questions. I may have jumped to conclusions before fully investing in some of the questions, so I apologize. If you are reading, I thank you for your time and patience. I also thank Brown Girl Magazine for putting together a vast array of questions that allow my mind to stretch and work out a bit. I hope you find a stronger connection to your own truths, and I hope I did not disturb those in any way. Regards.
March 20, 2023March 29, 2023 3min readBy Rasha Goel
Award-winning commercial real estate and land consultant in Arizona, Anita Verma-Lallian, is venturing into the world of entertainment with her newfound production house, Camelback Productions, making her the first South Asian female in the state to do so. Verma-Lallian is a woman used to paving her own way, and now she’s committed to doing it for future generations.
Through her production company, she aims to contribute towards greater South Asian representation in mainstream media with a focus on storytelling that’s relevant to the community. In a conversation with Brown Girl Magazine, the real estate maven spoke about what inspired her to shift from investing in land to investing in creative dreams.
Tell us more about Camelback Productions and what your hopes are for the company?
The intention is to help communities that are not being represented in the media. As you know, there are a lot more streamers looking for content so that presents an interesting opportunity for people to tell stories that are otherwise not being told.
For us it’s important to tell these stories that aren’t being told, and tell them in the way that we want them to be told. With South Asians, for instance, the roles typically given are stereotypical. There are only four or five roles we are playing repeatedly. I want to show the South Asian community and culture in a different way.
You come from a business and investor background. I am curious to know what catapulted your interest towards establishing a production company?
Good question. There were a few things that inspired my interest. I was looking to diversify the different opportunities we offered our investors. We’ve done a lot of real estate, so we were overall looking for different investment opportunities. And then, at the time when I started exploring this, the real estate market was in this wait-and-see for many people.
Everyone was sitting on the sidelines waiting to see what happens next. There was a slowdown at the end of 2022 which is when I started looking into this more. Film seemed like it was kind of recession-proof and not really tied to what’s happening in the economy, which I thought was refreshing and exciting.
Also, overall, I observed what was happening in the industry with there being a push to see more South Asians in the media. The timing felt right, and I think we’re moving in the right direction.
Good stories and good quality scripts. We are looking at all types of content — movies, docu-series, comedy shows, and reality shows. We’re open to anything that has a good message.
On a personal level, what hits home for you with this production company?
Growing up I always loved film and TV. We watched a lot of Bollywood movies because that’s what we related to and I always loved that. But I did feel there wasn’t a lot of representation of people that looked like me. Being able to change that — especially after having kids, and a daughter who wants to go into film — is important for. It’s a contribution for future generations. It’s important to me that as they grow up, they see people that look just like them.
Is there a significance to the name Camelback?
Yes! Camelback Mountain is a very iconic mountain in Phoenix.It’s one of the most famous hikes we have here and a relatively challenging one.
The significance is being able to overcome challenges and barriers. I have a nice view of Camelback Mountain and it’s something I look at every day, when I’m stressed and overwhelmed. It has a very calming and grounding presence.
To me the mountains signify being grounded and not being able to be moved by external factors. That’s what I want this production company to be!
What would you advise people interested in entering the entertainment industry?
The best advice I would give someone is to align yourself with people that you know are experts in the industry; that have a good track record. Learn from as many people as you can.I learn as much as I can, talk to as many people as I can, and I study different things to understand what was and wasn’t successful.
“Don’t bully me with your kindness,” says Pi Patel (Hiran Abeysekera) to Lulu Chen (Kirstin Louie), from the Canadian embassy who is visiting Pi in his hospital room in Mexico. Pi was the sole survivor of a cargo ship traveling from Pondicherry, India, en route to Canada. His family and the animals from his zoo from back home all passed away, and Pi turned up after being stranded for 227 days at sea.
In this scene from the “Life of Pi,” that recently won in three categories at the Tony Awards, Pi’s sanity is being questioned as his account of what transpired at sea is too…fantastical. His vivid imagination and inspired attention to detail seem like a story a child would share. The character Lulu, from the embassy, is trying to gently nudge him into telling her the more ‘truthful’ account of what happened —one that doesn’t include a carnivorous tiger, a cannibalistic island, and a horrific Frenchman. Pi finally tells her to stop patronizing him. To stop bullying him with her perceived kindness. To actually listen to what he is saying.
It is this one line from the show that has become one of the most surprising and thoughtful lines I have encountered in all the art I have consumed in 2023 thus far. In fact, surprising and thoughtful are words that I would use to describe the overall musical itself. Directed by Max Webster, and adapted by the playwright Lolita Chakrabarti from Yann Martel’s Booker Prize-winning novel, “Life of Pi” is so enchanting, charming, and fantastical that with every beat of the show, I would hear gasps emanating from the crowd. The 24 cast members, many of whom were puppeteers, brought the different animals to life as we switched between the two timelines of Pi recounting his life at sea, in the hospital room, and Pi living out his life at sea.
Dreamlike to the audience and a nightmare to Pi, the scenes depicting his challenging, lonely, and magical time at sea beautifully depicted the magical realism of the novel. The choreography of the different cast members puppeteering the animals added a sense of whimsy and movement that lent itself to Pi’s childlike imagination. The lighting, the sound, the set, and the actors all came together to create a musical that is like almost being in a drug-induced trip — the set moves seamlessly from the hospital room to the boat, and back to the hospital room, and then the boat; sometimes both at the same time. You can feel the waves when Pi is on the water and see the little fish moving about. It’s as though you are with Pi throughout his journey — you feel scared when he is attacked, you feel inspired when he is in bliss, and you feel pain when he longs for his family.
The biggest marvel, though, is Richard Parker. The puppeteering behind this character is excellent — he is at once menacing, vulnerable, scared, and strong. The transformation of Parker is such that he starts out as such a grand animal and when we see him finally arrive on the island, he looks so frail and thin. You root for him as much as you root for Pi. And Pi himself is the heart of the musical. Abeysekera imbues Pi with so much confidence, playfulness, wit, and fear, that it makes you believe his stories and his relationship with the relentless tiger.
When Pi tells Lulu to not bully him with her kindness, he is telling her to not shatter his perception of the world he has lived; either it be real or constructed. Pi eventually shares with Lulu and Mr. Okamoto (Daisuke Tsuji), a representative from the Japanese Ministry of Transport, a version of events that is devoid of animals but one that is darker as it depicts human beings in their primal, selfish states. He then asks them, “Which story is better?” Lulu and Mr. Okamoto are speechless, as is the audience. In the end, it’s not about the story they believe but the one he believes. For the one he believes is the one he lived. And no one can bully him into thinking otherwise.