Misconceptions and stereotypes of Sikhism are out of control. The unfortunately persistent “anti-turban bias” has resulted in murders, shootings and severe bullying of Sikh youths.
The Sikh American Legal Defense and Education Fund and their media partner Comcast came together to produce the first-ever Sikh-American public service announcement. The 30-second video is a major milestone in the fight against discrimination towards Sikhs, and serves the public by breaking misconceptions and misguided notions, while showcasing notable Sikh-Americans.
Originally airing from June 30 to July 27, designer and actor, Waris Singh Ahluwalia appeared as the PSA’s spokesperson. You may recognize Ahluwalia’s name from the Gap subway station ad, which was destroyed by racist graffiti in Bronx, NY. His strong support for the Sikh community made him the ideal choice.
This [PSA] was an opportunity for me to narrate a powerful manifesto with an audience that is twofold,” Ahluwalia said to Mic. “[Firstly] a national audience that may not be familiar with the Sikh community and secondly to show young Sikh-Americans that their paths can be limitless.”
Executive director of SALDEF, Jasjit Singh, studied the public perception of Sikh-Americans and found a disturbing statistic:
Twenty percent of respondents said that when they encounter a stranger wearing a turban, they are more likely to become angry or apprehensive.”
Sikhs have been part of the American culture since the late 1800s, but are still misconceived and frequently stereotyped within American society. More than half of Americans are still unable to recognize a Sikh man and many connect a man wearing a turban with violence and aggression.
Even though the PSA stopped airing yesterday, we continue to make its goals known: To combat ignorance and create awareness of the Sikh-American community. Not only did SALDEF aim to empower the Sikh American community, but also strove to educate Americans on Sikhism.
Overall, the PSA has created a strong motivational power, which has allowed many Sikh-Americans to stand up and take pride in their identity and fully accept who they are.
Jill Patel is currently a high school student living in New Jersey. Besides writing, she has a love for art, coffee (caffeine in general) and exploring new places, whether they be in NJ or in a completely different country. When she is not wandering in search of coffee or new places to visit, Jill is either binge watching TV shows or updating her blog. She hopes that through Brown Girl Magazine, she will be able to reach out and connect with South Asian women from around the world. You can also follow her via Twitter and Instagram.
January 18, 2023January 18, 2023 9min readBy Arun S.
Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!
What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?
I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.
When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.
You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?
On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.
Have you faced adversity as a newcomer in this space?
The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.
Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?
My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.
I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.
Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?
I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.
In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.
What made you decide to name the company Aam?
“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.
What is the process of rethinking fit standards?
Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.
At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.
Where do you feel the fashion industry can improve?
There are big opportunities for improvement in supply chain, fit and inclusion.
On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?
I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.
And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.
As a CEO of a company what is your daily routine?
My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.
First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.
I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.
Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.
As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?
Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).
Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.
On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.
On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.
I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!
We would love to hear some testimonials from previous customers.
“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S
“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M
“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L
“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S
Where do you see the company expanding in terms of different types of clothing offered?
I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.
What is the toughest part of running your own company?
Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.
But, easier said than done!
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.
Wedding season is in full swing as the world resets from the coronavirus pandemic that halted mass events for years. Indo Caribbean weddings have rich diversity due to their varying religious and regional intricacies, but are generally large celebrations that require planning, coordination and preparation. Growing up, I was both excited and stunned at the busyness associated with streamlining a multi-day wedding celebration.
The vibrant diaspora of first-generation young adults and their families may look to vendors who can understand the nuances of Indo Caribbean weddings. Below are five Indo Caribbean vendors you need to know about this wedding season!
A self-taught mehndi artist for more than 16 years, Anil Deonarine was fascinated by the delicate, deeply stained details that adorned the hands of Indian actresses and classical dancers. His passion for art inspired him to watch YouTube tutorials and meticulously freestyle designs on his sister’s hands.
Soon after, he began practicing mehndi on himself and perfected his signature designs that drew inspiration from traditional Rajasthani textiles and Arabic floral patterns. Deonarine is also known for his speed, and can craft a flowing, freestyle design in 3-5 minutes without much pre-planning that is symbolic and personalized to the individual.
As a member of the Indo Caribbean, Latino and LGBTQ communities, mehndi was a therapeutic means of growth for Deonarine at the intersection of his identities. With his mother’s aid, he began introducing mehndi to those that celebrate Quinceneras, Noche Buena (Christmas Eve Dinners) and Three Kings’ Day. Within the greater South Asian community, Deonarine frequently applied mehndi on family and friends for weddings/events and participated in cultural events such as holidays.
He initially faced some negative reactions from members of the South Asian community as a male artist, such as being chastised that mehndi is only for women, called slurs and told to stick to traditionally manly activities. However, Deonarine instead focused on bettering his skills, advocating and supporting other male artists, and soon built a loyal and excited clientele that fully supported and accepted him. It is his dream to design mehndi at a queer wedding to further defy stereotypes and champion mehndi’s inclusivity for all, irrespective of race, sexual orientation, religion or gender.
Offering soy candles and natural soaps, Diana Sookram’s products have been used as bridal shower and wedding favors and gifts in bridesmaid, bachelorette and groomsmen boxes.
Sookram began creating natural products in 2016 after her daughter developed respiratory issues from store-bought candles. She fell in love with the creation process and soon began taking small-batch orders from family, friends and co-workers. Now, she is expanding her business through summer networking socials and prepping for mass orders during wedding season by stocking up on top-selling supplies such as small candle jars, lids and soap packaging.
Sookram’s products can be color and scent customized to match the theme of any occasion. Popular scents during wedding season include beach linen, honeysuckle jasmine, lavender and chamomile and honeysuckle rose. Whether a couple envisions a beachy, garden or opulent wedding, Sookram is able to create complementary colors and scents.
She admits the hard work that goes into promoting a small business and jumps at the opportunity, particularly within the Indo Caribbean community, to network and collaborate.
Fresh flowers are a staple in weddings and plentiful throughout the Caribbean. In some Indo Caribbean weddings, couples exchange garlands of fresh flowers, called malas, to signify their consent and joy in choosing one another as partners. This fundamental ritual dates back to ancient times and is deeply symbolic, as malas also adorn the statues of gods and goddesses in Indo Caribbean temples.
Since the age of seven, Mallika Balgobin sat alongside aunties and uncles in temple and watched them handcraft malas. She was inspired to learn the techniques and in 2018, established her business, Vibrant Garlands, to make and sell malas for special occasions.
Balgobin finds the preservation and teaching of traditional craft vital to her Indo Caribbean heritage, as she is able to make malas for some of the community’s biggest events such as weddings, religious ceremonies, holidays and funerals.
Her recent 2023 trip to South India aided her in learning new techniques and she was encouraged by how the tiniest, simplest flower is arranged to symbolize auspiciousness and beauty. For weddings, Balgobin loves stringing white carnations, red roses, baby’s breath and pink lilies to evoke feelings of unity and love. Balgobin works with couples to customize fresh flowers. She provides fresh flowers or suggests couples buy the flowers of choice prior to customization.
The pulsating and electrifying rhythms of live tassa are a grand component of Indo Caribbean weddings. Since 2017, G Star Tassa Group has brought unique beats and energetic vibes to Indo Caribbean special occasions. While derived from Indian traditional drumming, tassa is a distinct musical experience particular to the Caribbean. It is generally associated with the splendor of wedding festivities due to the excited ambiance it produces. When arriving at a wedding where tassa is performing, the music is loud and center, indicating that a celebration is taking place.
Watching, listening and dancing to tassa is a multisensory experience that heightens the audience.
For the members of G Star, playing tassa is a means of, “expressing culture, rather than representing it. When we play, we like to believe we are invoking emotions from every person who can hear it. Our culture embodies happiness, togetherness and love, all of which can be found in the sweet sound of Tassa.”
Photography and videography offer couples some of the strongest mementos to relive their special day. Nicholas Mangal at DvS Photography brings high energy and professionalism to capture the right angles, looks and moments of a wedding. Located in both New York and Florida, Mangal prides himself as one of the only individuals in the Indo Caribbean community who shoots and edits both photography and videography in specially curated, all-inclusive packages for couples. With an emphasis on portraits, he personally caters to each couple and involves them after the shoot in the editing and final stages of his products.
Mangal understands the complexity that can accompany an Indo Caribbean wedding, but believes that this, “forces me to think outside of the box and create new perspectives, ensuring that I try different styles.”
He loves to document the aesthetics of Indo Caribbean weddings, from the rich embroideries of the outfits to colorful decor.
Ultimately, he aims to highlight the timeline of wedding rituals by capturing people in motion and interacting with the crowd to create lifelong memories that the couple can cherish forever. For Mangal, photography/cinematography is a deeply subjective form of art that can be used to capture the unique beauty and experience of Indo Caribbean weddings.
These vendors bring an important cultural and niche aspect to the Indo Caribbean wedding industry. Their products and brands are tailored to the community. As a 2023 bride, I am excited to see the diversity of vendors available to help guide and support those getting ready to begin their new journey of married life.
To inquire about services, please visit the vendors’ social media pages.
January 16, 2023January 16, 2023 6min readBy Sejal Sehmi
I was a mere 14-year old on the fateful night of 22 April 1993. The night that witnessed black teenager Stephen Lawrence brutally murdered in a racially motivated attack as he waited for a bus. The night that cemented my fear, that the colour of my skin does matter. The same night that confirmed my indifference as a British Asian in the United Kingdom — were we really united? Fast forward to May 25 2020, the murder of African-American George Floyd by a white policeman was the turning point for British Asian author and my lovely friend, Shweta Aggarwal to finally break her silence and narrate her story of colourism, in her new book, “The Black Rose.”
Aggarwal’s gripping memoir emits so many emotions; that of an awakening, a voice that has been suppressed for years, filled with anger, mistrust and guilt. But most importantly, “The Black Rose” successfully disrupts the narrative that consistently allows society to box someone as indifferent based on a visibility factor. For Shweta, this factor was the colour of her skin. The injustices she consistently endured via some family members and fellow South Asian peers throughout her life, was as a result of her skin tone failing to qualify as ‘acceptable’, or as she often quotes in her book, not ranking high enough on the ‘fairometer.’ Whether she was in India, Japan or London, the scale was never too far behind.
Within the first chapter, she recalls as a child in India, the distinct lack of subtlety displayed by certain family members through direct taunts of her duskier appearance in comparison to her parents. She realised that she wasn’t in complete isolation from this prejudice, as her maternal aunt and uncle were also harshly nicknamed on the basis of their skin colour — Kaali (black) and Savla (wheatish). Aggarwal was left mortified by what many South Asians sadly still continue to casually exercise. Echoing similar incidents within my social proximity, it’s infuriating witnessing the recipients of such remarks surrender to laughing at themselves too.
Except it isn’t funny. Born into a culture where conversations on religion, caste and hierarchy in India are still so prominent, the comparison of Aggarwal’s skin colour being as dark as that of the domestic help (often from poorer families), prematurely planted seeds in her mind that she simply didn’t belong with her family, especially when she was sent to boarding school. Her lack of self-worth coupled with these taunts, gave her a whole new vocabulary for the letter B, that grew in parallel with the ongoing prejudice and anxiety. B for blackie, beggar’s child, bedwetter! Not funny, but derogatory. Post her book launch that Brown Girl Magazine attended, she tells me,
I personally feel we are way behind when it comes to understanding the importance of mental health. Name-calling was normalised and if you objected, you were ridiculed further with remarks such as ‘So sensitive! Can’t you take a joke?’ Body and colour shaming can lead to a feeling of inadequacy in the victim, which can further lead to depression and much worse mental illnesses.
During the 1984 Hindu Sikh riots in India, where over 3000 Sikhs lost their lives, Aggarwal recollects the frightening moment when she and her classmates fled into hiding to escape the violence during a school trip. As a means to save all the students from harm, the Sikh boys were forced to remove their turbans and long hair — their visible identities stripped to keep them alive. Yet, ironically, even in this horrifying situation, Aggarwal felt least at risk, attributing this self-assurance to her darker appearance.
The crux of her self-loathe was the love-hate relationship she formed with skin whitening creams. The birth of Fair and Lovely, India’s most renown brand (now known as Glow and Lovely following a backlash) was notorious for selling the damaging message that fairer skin equated to a happier and fulfilling life. For it was fairer skin women that would qualify for marriage — clearly their only sole purpose!
Tactfully using famous fair-skinned Bollywood actresses in television ads and posters, their so-called perfection would scream out to vulnerable young girls. (Men were targeted much later on, but the importance seemed less). Akin to the wretched beach body posters plastered on every corner in January — because apparently bikinis only look good on a certain body type — the damaging message remains the same. Social acceptance comes at a cost, and that cost is to look a certain way.
It’s an extension of the dated methods imposed on women from the womb, where mothers are lectured on drinking milk with saffron to ensure the baby is fair, traditional matrimonial sites asking women to specify skin colour, and women being told to stay out of the sun. These socially ingrained views are eventually developed into modern day methods in the form of cleverly marketed consumables. Aggarwal admits,
Most people only use the cream on their face just as I did. At that time, I didn’t even think about the rest of the body. I felt that if the face becomes fairer, that will be enough for acceptance. My mum noticed the difference for sure and I was lighter by the time I met my husband, Amit. I must admit the addiction is a combination of three factors: the justification in your own head, the strong marketing message that ONLY fair is beautiful, and the ‘compliments’ from those around you.
I admired Shweta’s honesty on admitting what essentially was a dangerous obsession that she remained faithful to throughout her teenage and adult life. A ritual that, whilst prompted gradual results in her appearance, was never going to eliminate the insecurities she felt within herself. Moments of joy with her husband and children on holidays abroad, would be broken up by the need to ‘fix’ any damage the sun may have inflicted i.e. reverse her tan. The booming tanning industry in U.K., her now home, and admiration of her ‘sun-kissed’ look by Brits initially surprised Aggarwal — as if her colour had now gained acceptance.
But who are we seeking acceptance from? A society that is still deep rooted in patriarchy forcing women even now to adhere to dated rites of passage that holds no relevance? Or a society that seeks to point out one’s indifference because of how they look — their skin, their religious attire, their weight? Or a society that passes judgement on a woman’s self-worth, and continues to abuse that same woman behind closed doors under the eyes of Goddess Kali? Aggarwarl goes on to explain,
The more damaging perceptions of colourism, are that ‘fair is rich’, ‘fair is successful’ and ‘fair is better educated’. Essentially, ‘fair is supreme’ in every sense. And if that’s the case, where does that leave dark-skinned people? In Ukraine, for example black and brown people were discriminated against and not given a fair chance to save their lives. Is it fair to be denied a basic human right — survival — based on your colour?
I personally was curious to know from my family what the definition of prejudice in the Hindi vocabulary is and how it is/was applied to in India. “Pakshappat” (taking sides) or “poorva dhaarna”, were the closest pure Hindi definitions known to my cousin, yet rarely used. However, my dad stated that “hum bedh bhau nahin hai” was the common term used to state amongst family and friends when someone was not biased and believed in equality. Somehow, colourism never really came under that category. A sentiment echoed by some of my Chinese and black friends . Even in parts of China and Africa, the belief that darker skin is perceived as inferior, is accredited to stereotyping certain groups of people as manual labourers working under the sun, and therefore of a lower class or caste. Does Shweta believe we can change this attitude?
A couple of my aunts are still reluctant to help me with my mission. One even said ‘it’s pointless fighting it’, while one said, ‘everyone has the right to define beauty for themselves and being fairer is what beauty is for some.’ The problem with this is that people then start to look down on people who aren’t. Colourism, casteism and classism divide people, creating more unrest in society. If we continue to aspire to be fairer, we’re still encouraging white skin privilege, and encouraging colonial values. The more we allow ourselves to succumb to these social constructs, the more enslaved we feel internally. Melanin is crucial for protecting our skin against the harmful radiation of the sun. Feel blessed that you have it and wear it with pride!
I wonder how we can dare to walk shoulder to shoulder with our black friends in the Black Lives Matter movement, if we refuse to face up to our own biases against colour? We seek equality in the U.K., but deny our deep-rooted prejudice, whilst a white privileged man lectures the world on the difference between racism and unconscious bias (yes Prince Harry, I’m looking at you!). “The Black Rose” has paved a way for many more voices to speak out against the damaging impact of colourism, and in my view, rightly belongs under the definition of prejudice in the collective South Asian vocabulary.
“The Black Rose” is available to purchase on Amazon.