I have a confession to make: I’ve been sitting on this post for months because I was putting so much pressure on myself to make it perfect. Why? Well for once Rachna Nivas is a well-known Kathak dancer, activist, and a co-founder of the Leela Dance Collective. But the real reason I was striving for perfection is because Rachna is my aunt and one of my biggest role models.
I interviewed Rachna at her Pacific Heights Apartment one evening after work. I recalled the last time I was here must have been 10 years ago, back when I was still in high school. Now here I am chatting to Rachna about her journey with Kathak over herbal tea and blueberries.
I’ve followed her footsteps in a way: we both went to the same middle school, high school, college (go Bears!), and now live in the same city—only she happened to do all of this 15 years before I did.
Though our experiences may seem very similar at face value, her experiences as an Indian-American growing up in the Bay Area were very different from mine. For perspective, there were about 15-20 Indians at her high school when she was there but when I was a student, there were hundreds of South Asian descent.
How college redefined her relationship with South Asian culture
Rachna mentioned that the Indian community was very contained and extremely grassroots during her childhood. She said she was only exposed to North Indian culture, because her parents would only know friends and family from that part of India. And her friends at school? None of them knew much about Indian culture other than from what they saw at a small culture show hosted every year.
Fast-forward a few years and Rachna is a junior in college at UC Berkeley: one of the most liberal and progressive universities in the United States. For Rachna, college was a complete eye-opener in terms on the diversity she encountered, even within the South Asian community.
”I remember my very first Indus culture show and it was very clear that no filmi dance was allowed (again this is pre-Bollywood) and every item was folk and a couple of classical. I did a Manipuri diya dance with candles. There was even a Sri Lankan Kandyan dance. The education I got—just understanding all of India was big. This plunged me into wanting to know my identity in a very different way.”
She went on to say,
“My experience in college shaped my world-view. I became very active in our Indian association and with the cause of the South Asian identity and empowering those of us of Indian descent. Hindus, Muslims, and Sikhs were all brothers and sisters.”
The Beginnings with Kathak
We eventually get to talking about Kathak, and I asked her “do you remember your first class?” She recounts her experience in full detail.
“I remember it like it was yesterday. I went to my first class and I didn’t even step through the door and just was vibrating from the ghungaroos of twelve to fifteen women, it was like electricity. There are these women who are dripping in sweat and are so focused they are not looking left, nor right and their discipline was astonishing. And there was a little man yelling “Do or Die!’ And I’m just sitting there, shaking. It was like he was holding a mirror up to each person and probing them to go deeper into who they are.”
I was so captivated by her description of her first experience with Kathak and her Guruji, Pandit Chitresh Das, that I let her tell me more.
“I was questioning, is this dance? It was so spiritual, physical, and mental. I thought that I understood Indian culture but I realized I knew nothing about this [Kathak]. I was very lucky to come in at the right time because I still got incredible access to Guruji but also I was lucky to come in at a time where there was some infrastructure within the institution.”
The History of Kathak
We dived deep into the history of Kathak which started with the Mughal period in the 15th century. Kathak dancers, compared to other women, were much more empowered and they were the ultimate authority on etiquette, on music, and on culture. Many of these women in those days even owned property.
However, when the British came, they outlawed public performance of art forms as part of their strategy to break down the fabric of the culture, which they found to be a threat. Some dancers were forced to go into prostitution, and the art slowly disappeared from everyday life. Between 100-200 years common Indian people did not have access to high-level classical arts, they were robbed of it. Rachna told me when she teaches her students, she puts as much emphasis on the history of Kathak as she does on the art form itself.
“The historical context is so important and I think Indian people need to know the history. We were telling our students about the history and we tell them everything about the history of the British and I do not hold back at all. I was asking them, ‘what do you think we should do to ensure these art forms survive?’”
This eight-year-old said, ‘we need to remind everyone about the forgetting.’” People forgot that the art form of Kathak is forgotten.
Rachna is on a mission to spread the knowledge on Kathak that was given to her by her Guruji and to help create an infrastructure for the arts so people can have the opportunity to pursue it fully.
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If you are in the San Francisco Bay Area, don’t miss out the opportunity to watch her perform at SPEAK—a Kathak and tap dance collaboration at the Yerba Buena Center of the Arts on March 24th and March 25th. You can get your tickets here.
Akansha Agrawal is a writer, pilates instructor, and an Insights Analyst who lives in San Francisco, CA. She is also the creator of Citrus & Gold— a blog that focuses on wellness for the mind and body. Akansha loves to connect to like-minded individuals so feel free to say hi on Instagram or Twitter!
January 18, 2023January 18, 2023 9min readBy Arun S.
Aam
Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!
What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?
I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.
When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.
You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?
On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.
Have you faced adversity as a newcomer in this space?
The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.
Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?
My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.
I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.
Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?
I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.
In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.
What made you decide to name the company Aam?
“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.
What is the process of rethinking fit standards?
Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.
At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.
Where do you feel the fashion industry can improve?
There are big opportunities for improvement in supply chain, fit and inclusion.
On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?
I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.
And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.
As a CEO of a company what is your daily routine?
My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.
First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.
I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.
Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.
As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?
Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).
Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.
On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.
On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.
I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!
We would love to hear some testimonials from previous customers.
“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S
“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M
“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L
“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S
Where do you see the company expanding in terms of different types of clothing offered?
I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.
What is the toughest part of running your own company?
Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.
But, easier said than done!
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.
August 29, 2023August 29, 2023 3min readBy Amita R. Shah
Culture, in the broadest sense, is a shared set of norms, values and beliefs. We pass down our culture to our children based on our own lived experiences, and what we believe in. The decisions we make for our families reflect the values that we want to prioritize. We also hope that our children will want to pass them down to their own children.
As parents, it’s important to reflect on our cultural values: Where did they come from? Why do we believe in them today? Also, what values seem outdated or irrelevant in modern times and for our own children? By reflecting on these, parents will consciously be aware of the values that they believe are relevant, meaningful, and important to articulate to their children before they leave the nest and fly off into the world.
Our South Asian-American culture is constantly shifting and adapting to reflect changes of the modern times. Today, we are continuing to hold on to the celebrations that bring us the most joy and meaning in our lives. For example, I am attending a family wedding, this October, where the bride is Gujarati and the groom is Tamilian. They have decided to have a Sangeet which is traditionally a Punjabi custom, but they wanted to celebrate both cultures in this new way with their families because they both love music and dancing to Bollywood songs. They are also honoring their individual cultures during the ceremony by having a mangalsutra (the most important piece of the Tamilian ceremony) and the sindoor (the most important part of the Gujarati ceremony).
As we approach Rakhi this year, I think back to how I used to celebrate Bhai Phota, which is a Bengali version of Rakhi celebrated during Diwali. Today, I have chosen to celebrate Rakhi with my brother and with my Bengali-Gujrati family as a separate celebration, that takes place in August, because this way we can spend more quality time celebrating this sibling bond.
Post-colonial theorist Homi Bhabha puts forth how when cultures mix together, we often open up a hybrid, third space, which forms new ways of being and living in the world. This idea of hybridity acknowledges the space in-between cultures which is filled with contradictions and indeterminate spaces. By negotiating between these differences, we are able to create new forms of culture and identity.
“hybridity… is the ‘third space’ which enables other positions to emerge.” – Homi Bhabha
Today, South Asian American children are forming new ways of connecting to their cultural identities. This summer, I launched my new children’s book, Shanti and The Knot of Protection: A Rakhi Story, to provide more context to children about the historical origins of Rakhi, while also capturing the new and unique ways Rakhi is being celebrated in contemporary times. In contemporary times, we don’t just celebrate with our immediate siblings, but also with our network of family and friends that we have created in our communities.
We celebrate individuals in our lives (boys or girls) who provide us with a sense of protection and security. This could mean siblings that are both girls, siblings that are both boys, only children, or children who identify as LGBTQIA+ and don’t identify with traditional gender norms. I wanted this story to highlight images of inclusivity and to represent and validate the experiences of all children who are celebrating this festival in the modern day and age. Through this story, children learn the importance of creating a community and feeling secure with not just their siblings but with their friends and other caring adults.
Shanti and the Knot of Protection also helps parents open up the conversation about what values they want their children to prioritize in our post-pandemic world and how to live a balanced life. In this story, Shanti’s parents die and she decides to rule her queendom based on the four values that her parents taught her: strength, curiosity, community, and security. In addition to highlighting the importance of relationships, this book also highlights the importance of balancing one’s life with the four domains of well-being: physical domain (strength), cognitive domain (curiosity), social domain (community), and emotional domain (security). These domains are all connected to one another and influence our overall well-being and happiness in life.
As parents, we want to be the North Star for our children and provide them with an inner compass to know what values are important and why. We also want them to know how to be resilient during difficult times. As Ann Landers states, “It’s not what you do for your children, but what you have taught them to do for themselves that will make them successful human beings.” Through this story, I hope parents can have important conversations with their children about prioritizing values that will contribute to their overall well-being, happiness, and resilience in their lives.
January 1, 2023January 1, 2023 7min readBy Brown boy
Wyatt Feegrado
Wyatt Feegrado is a comedian and content creator from Walnut Creek, San Francisco, California. Feegrado moved to New York City to attend the Tisch School of the Arts at NYU. Feegrado always wanted to be a comedian and grew up watching “The Last Comic Standing” with his mom — his favorites being Alingon Mitra and Sammy Obeid. In 2020, Feegrado starred in the TV show “Bettor Days,” on Hulu and ESPN+, as the character Vinnie bets on the baseball team The Astros and wins big. Feegrado also has a podcast called “First World Problematic,” along with Vishal Kal and Surbhi, where they talk about a range of topics such as racism, sexism, and homophobia, and will be dropping an “Indian Matchmaking” Reunion show. Currently, in Bangalore, Feegrado is performing his first show in India, at the Courtyard in Bangalore. He was previously on tour in the United States. He recently dropped the Amazon comedy special “Wyatt Feegrado: De-Assimilate.” Continue reading to learn more about Wyatt Feegrado.
Do you feel that your upbringing in Walnut Creek and your personal experiences are what molded your comedic style?
Walnut Creek, for people who have never been there, is frankly a very white place. I must’ve been one of four or five Indian kids in my high school of 2000. I think growing up like that, you begin to believe that it’s a bit ‘odd’ that you’re brown. Part of finding my comedic voice was changing that perspective to say; it’s not weird that I’m brown, it’s weird that you’re not. That’s the paradigm shift — I don’t move through the world trying to impress people, why should I? Who are they? They should be trying to impress me.
What was it like attending the Tisch School Of The Arts and what classes helped shape you as a person?
I hope I don’t get too much flack for this…but I don’t really think that NYU helped my career very much. Being in New York helped me immensely, it raised the ceiling on what I could achieve. I really appreciate NYU’s approach, they teach art as a fundamentally collaborative discipline, which I do believe it is. However, that’s just not how I learn. I’m a competitive person, I want to be pitted against my fellow students and prove I’m the best. That motivates me. I would say, if you want to use NYU or any art school to your advantage, understand that classes are only half of what you’re supposed to be doing. That was a pet peeve of mine, I used to see my fellow students finish class and simply go home. That’s not the way to do it in this industry. Every day, after school, I used to go to two or three open mics, send in self-taped auditions, and make opportunities of my own. You’re betting on yourself — so go all in.
What was the process of creating the comedy special “Wyatt Feegrado: De-Assimilate?”
In terms of writing the jokes, it’s the culmination of studying joke writing for 10 years. But I was approached with the opportunity in March or so, and I had my reservations to even tape a special — I’m a perfectionist so I wanted all my jokes to be some of the best ever written. But that’s just a bad strategy in terms of trying to make it in life. When an opportunity falls in your lap, you have to take it no matter what. Worry about whether you’re ready later. One time I was cast in a commercial for Facebook that required me to do skateboard tricks. I lied and said I knew how to do skateboard tricks at the casting call. I landed the commercial and then started practicing how to skateboard. I think the most important lesson in comedy you can learn is how to believe in yourself when nobody else does. I always have the confidence that I will rise to the occasion.
What was it like getting your special on Amazon Prime?
So Four by Three, the amazing production company that produced my special, has a very good relationship with Amazon, as they’ve produced a lot of content for their platform. They handled distribution for me, and together we made the strategic decision to also release De-Assimilate on YouTube. I think because of the over-saturation of streaming services you have to pay for, combined with the renaissance YouTube is having, where a lot of the content will have TV-level production value, more and more young people are turning to YouTube as their primary source of content. People are always asking who is going to win the “streaming wars.” My dark horse candidate is YouTube.
As a comedian how do you deal with hecklers?
So many comedians are mean to hecklers. I hate that. There’s no reason for that. They’re a person too and it’s not right to berate them unless they truly insulted you first. In my opinion, there are three types of hecklers — the heckler who is just too drunk, the heckler who thinks they’re helping the show, and the heckler who actually hates you or thinks you’re unfunny. I think only the latter deserves to be berated. The rest of them I try to work around, and tell them they’re interrupting the show in a way that doesn’t interrupt the show in itself.
What was the first joke you ever wrote and your favorite joke you have ever written?
Oh god this is going to be horrible. The first joke I every wrote was:
“Shawn White is a professional snowboarder, but a lot of people don’t know he is also very skilled in Curling, his hair”
That is so bad. I’m embarrassed. At least it disproves the BS some people say that “funny isn’t learnable.” That is NOT TRUE. What they mean is the infrastructure for funny scant exists. There’s no Standup Comedy Major in Art Schools or Textbooks that teach joke writing. There will be one day, but for now there isn’t.
My favorite jokes I write are jokes that I really think encapsulates the zeitgeist. My favorites on the special are the joke about how Jesus’ Disciples are Brown, and how the Vaccine is the first time anyone in the US has gotten healthcare for free.
Are there any jokes that you regret telling in front of an audience?
Of course. Referring back to my answer to the first question, any joke that has the underlying presumption that it is ‘odd’ to be brown — which is a genre of jokes that many Indian-American comedians in history have been pigeonholed into — I regret saying those type of jokes when I first started. Now I do the opposite. Sometimes I’ll do a joke about how Jesus was brown in Texas just to piss them off.
What has been your favorite project to work on?
Flying to Nashville to shoot Bettor Days for ESPN+ was great. I was just out of school at the time so it felt amazing to make money, travel, and work. Also the sets were fun and I’m still friends with the cast. And then getting to see myself on TV for the first time — thrilling.
Can you tell us more about your podcast First World Problematic?
Yes! First World Problematic is the comedy podcast I host with Vishal Kal — yes the same one that broke Nadia’s heart on Indian Matchmaking — and Surbhi, another close comedian friend of mine. We’re all Indian-Americans, and we discuss a wide variety of topics, such as dating, pop culture, and just in general make a lot of jokes. ALSO! We just released an Indian Matchmaking Season 2 reunion special — we brought back all the cast members of season 2 for a tell all! In Jan we plan to do a Season 1 reunion.
Who do you look up to in the world of comedy?
Man. I’m a student of a looooooooot of comedians. So so so many people I look up to. Steven Wright and Dave Chappelle are my first loves. When I was a kid, I used to think standup was just time pass, until one day I stumbled upon Dave Chappelle: Killin Em’ Softly on YouTube. That is what made me realize that standup can be high art. That is when I knew I wanted to be a comedian. Steven Wright is the comedian who first inspired me to write jokes, many of my first jokes emulated him. I have learned so much about modern Joke Structure from Dave Attell, Emo Phillips, Dan Mintz, and Anthony Jeselnik. Bit structure I take directly from Louie CK and Bill Burr. As for my comedic voice, I learned so much from Paul Mooney. Listening to him is what I feel really unlocked my approach to comedy, the way how he is so mean, so aggressive. He talks about white people the way the media talks about black people. I always thought us Asian people needed that, an Asian comedian that talks about Asian-American issues, but not with the friendliness you typically see Asian comedians portray. He taught me to be in your face. And Chappelle taught me how to be nice about it.
Do you feel that South Asian comedians can be easily pigeonholed?
Historically — unequivocally yes. In the modern times, much less so. I very much think South Asian comedians in some sense pigeonhole themselves, by trying to emulate past South Asian comedians, who were pigeonholed by the market. I do think now, and it is completely because of social media, there is a market for every kind of comedy. Like I said in my previous answer, I’d like to be a South Asian comedian with the confrontationality that we have historically only seen from Black comedians.
But you know who is really pigeonholed nowadays? Female comedians. This may be a tangent, but if there was a Female comedian that talked about Female issues, with the hostility towards men that Bill Burr will occasionally have towards women, in my opinion she would likely be the GOAT.
How do you feel social media such as Instagram, Twitter, TikTok, Facebook, and Snapchat have changed comedy?
Social media has been a truly beautiful thing for comedy. It has completely decentralized the power structure of our business. Back in the day, if you wanted to get famous, you had to do comedy that appealed to the white men who held the power at the networks, at the talk shows, in the writers rooms. They still do control all those things, but now because of social media the people watching our stuff are representative of the population, and we can grow our followings because the market is wider. Now if you have a social media following, you have all the leverage, and therefore you see a multitude more styles of standup comedy out there. Also social media in my opinion is the third great comedy boom. Seinfeld made standup a household art form, Netflix made it possible for people to binge watch standup, and now Tiktok and Instagram have proliferated standup to the point where it is EVERYWHERE. There are more comedians than ever and there’s a bigger market for standup than ever.
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
Us Indian-Americans are at a very interesting financial and cultural intersection. Indians are the richest ethnicity in America, and culturally Indian parents will generally pay for their children’s college, unlike other ethnicities. If Indian parents were to hypothetically support their child to go into the arts, just like they may support them in getting their Masters degree, I believe Indians would have an astronomically higher chance of making it in the arts than anyone else. The greatest gift you can give your artist child is financial support in the early stages, since we all know the early stages of the arts make next to nothing. We just have to get rid of the Doctor, Lawyer, Engineer only BS that I would argue is a remnant of the Caste System in India.
Also, remember to call white people Euro-Americans. It helps the movement!
Akansha Agrawal is a writer, pilates instructor, and an Insights Analyst who lives in San Francisco, CA. She is also the creator of Citrus & Gold— a blog that focuses on wellness for the mind and body. Akansha loves to connect to like-minded individuals so feel free to say hi on Instagram or Twitter!
