There’s a certain high associated with hearing a beat drop or a bar that hits so hard our bodies have visceral reactions. Perhaps to dance, to rage or just to resonate. In a world plagued by systemic barriers to entry and bias of language and appearance live musical magicians. Artists whose love for entertaining and emoting permeates limitations. Two of these artists are Calgary’s best duo: Cartel Madras.
How Cartel Madras Came to Be
Contra and Eboshi Ramesh spent countless nights at concerts, festivals and shows raging to musicians that made them feel the way we do when they perform. The sisters know what the goosebump-inducing environments mean to music lovers. However, the stages seldom had diversity in who was generating that feeling. No one that looked or sounded remotely like them existed.
SoundCloud has served as a breeding ground for independent artists, specifically in R&B and hip-hop to be “discovered.” In 2017, the duo found themselves uploading voice notes that would go on to change their lives. Contra and Eboshi made music individually and became drawn to the idea of doing so together. What were once “anonymous” uploads led them to owning their identity under the moniker “Cartel Madras.” As the streams stacked, Cartel Madras was no longer an imaginative idea. It became reality.
Sonically, Cartel Madras lives at the intersection of hip hop and trap. They integrate linguistic references in their mother tongue, Tamil, and take instrumentation inspiration from around the world. Projects like Trapistan, Age of the Goonda, and subsequent releases are an amalgamation of their operatic, Carnatic, hip hop and trap influences.
The cadence, pace and lyricism leaves listeners feeling badass and energized. It is a feat to create a sound that is generally associated with male, heteronormative artists. And yet, their visuals echo the same sentiment.
Songs like their recent release, “Drift,” depict a collective of women in charge, running the operation and bathing themselves in the bag.
Their videos center the ability and worthiness of women of color and the LGBTQIA+ communities within concepts we associate with power, revolution and boss behavior.
Combining visual and sonic elements in storytelling
The two are fiercely passionate about storytelling through sound and visuals, creating short-film-like music videos that provide insight into how they see themselves and the world. I sat down with the duo to learn more about who Cartel Madras is and how they went from creating bedroom tracks in Calgary to over 110 performances around the world and working with the likes of AR Rahman, Cupcakke and many more.
They explore themes meant to defy one another, like having women be both the hero and anti-hero, or challenging the stereotypes of who women-identifying rappers are. Simultaneously, we discussed the nuances of being South Asian artists in a region that, until recently, had no music industry outside of film music and commissions. The duo and I emphasized the importance of quality music that shares more about us than ethnic heritage as the subcontinent navigates its own understanding of “independent music.”
The two are founders of THOTNATION MEDIA, a creative agency changing Canada’s landscape for QTBIPOC communities and are also signed to Subpop.
Cartel Madras’s music and existence makes listeners feel seen simply through their dedication to their own multitudes. Be it the familiarity of language, avant-garde apparel or flow that feels inherent, their artistry has something for everyone.
In an age where algorithms dictate viewership, Nancy Jay uses her love of dance to propel herself onto TikTok’s “for you” pages. Jay is an Indo Guyanese, Bronx native who began dancing at the age of three. As an influencer and content creator, she amassed a social media following of more than 500,000. Versed in many styles of dancing including Caribbean, Bollywood, urban and Latin, Jay can be spotted in soca music videos such as Linky First’s “Rock and Come in” and “Jeune Femme,” Adrian Dutchin’s “Roll” and by soca king Machel Montano’s “Mami Lo Tiene.”
Many content creators are typecast into the niche but Jay has defied this norm and proclaims she is more than just a dancer.
“I dance, travel, post lifestyle and beauty content. I’m an Indo Caribbean woman who enjoys being myself and promoting my culture. I like showing viewers it is okay to be who they are and embrace what they look like, despite what they see on social media. I did not plan on being a TikToker. As I started posting videos, the love and support I received from viewers was amazing. I have never experienced anything like that before on Instagram, where I started my content journey,” Jay said.
In conversation with Jay, the following answers have been condensed for concision and clarity.
Why is it important for you to create content related to your Indo Caribbean roots?
Growing up, I never felt represented as an Indo Caribbean on television, in movies, social media or anywhere else. My goal as a content creator is to promote the Indo Caribbean culture through my content and be the representation the Indo Caribbean community needs.
Are there unspoken rules about being a content creator or an Indo Caribbean woman on the platform?
Being an Indo Caribbean woman on TikTok can be challenging when you are trying to find your identity and do not feel represented.
Jay explains her frustration with the lack of Caribbean representation and acknowledgment from platforms, as well as her goals as a content creator in this video.
Do you ever experience a block, similar to writer’s block, when it comes to creating content? How do you overcome that?
I have yet to experience a block. However, I do have days where I want to take a break and just relax instead of filming. As a content creator, it is important to take breaks and schedule days to just relax because being a full-time content creator is a 24/7 business. It can be draining and you may lose your sense of reality when you have the mindset that everything is content. I enjoy taking a day or half a day to cook, watch TV or go shopping with my partner without the worry of filming any of it.
How has your social media presence changed your daily life?
When I am in public, supporters approach me to express their love for my content and sometimes ask for a selfie. When I find people staring at me in public now, it’s most likely because they recognize me from social media and not because I look funny.
In May of 2021, I used my platform to reach out to brands and ask for their support in a project I named ‘Nancy Jay Gives Back.’ I put together care packages, using products donated by brands, and drove around the Bronx sharing them with people experiencing homelessness or those in need. Seeing the happiness on their faces upon receiving these bags was priceless. Additionally, I spread some extra joy through dance. I remember one lady telling me she’d never been to a club or party so I told her I’ve brought the party to her and we danced to her favorite genre of music right there on the street.
Jay plans on continuing this project as her social media presence has grown.
How has your family reacted to your social presence?
My family has always been supportive of my talents and the path I have chosen. My first public dance performance was at the age of 12. I performed a fusion of Bollywood and chutney music at middle school events. When I got to high school, I participated in our talent show to a fusion of Bollywood, chutney, soca and top 40. I won the talent show three or four times. I also performed for fundraisers organized by mandirs in Queens, the Bronx, weddings, sweet sixteens and other social events.
My family always came out to support me. They love seeing my content and always encourage me to film and create. My mom in particular tells everyone about my TikTok videos.
While enrolled at John Jay College, Jay founded the first West Indian student organization called “West Indies Massive.” She captained the dance team, taught dance classes and won the talent show multiple times while pursuing her Bachelor of Science degree in criminal justice with a minor in law and police studies.
Any advice for creators who may not have the support of family?
Do not let this discourage you. If content creation is something you truly want to do, stay consistent and eventually your family will support you for doing what you love. Social media is still new to some and the idea of it being someone’s career or business is new as well. I say be patient. Also, talk to them about your social media goals, as perhaps they do not understand the full picture.
What is your dream partnership and why?
My dream partnership would involve acting. I’ve always wanted to be an actress, preferably a Bollywood actress because I know I would kill those dance numbers (haha!). Also, I would love to partner with Sandals Resorts and bring that Caribbean flavor they should be promoting.
Jay has collaborated with major brands like Samsung Mobile, Norwegian Cruise Line, AC Hotels, Disney Music Group, and Dunkin which is paramount for the Indo Caribbean community.
“I am the first Indo Caribbean woman to work with Norwegian Cruise Line as a content creator. Cruise travel is a huge part of my content journey. I love cruising and creating unique experiences and content. While cruising, I connected with the crew while most people typically do not. I treat everyone with respect,” Jay said
“I started a fun series called ‘Cruise Dances with the Crew’ back in August of 2021. There’s a playlist on TikTok with all of the fun dances. Prior to my first video, I had not seen anyone dancing on cruise ships with the crew. I guess you could say I started that trend.”
Nancy intertwined this partnership with her content and further put herself on the map.
Another pivotal partnership for Jay occurred in March 2021 when Dunkin chose her as one of 10 from a nationwide competition to feature her signature drink on the local menu.
How has content creation changed in the past two years?
Within the past two years, my content and style has grown tremendously. My gear list has also grown tremendously. I’ve been a content creator full time for a little over a year now. I have had more time to focus on the presentation and editing of my content.
What else do you want your viewers to not know about you or your work?
I stay true to who I am. Supporters who I’ve met in person can attest that I am the same, in-person and online. I like to keep things relatable, fun and authentic. I am working with a lot of big brands. I try to incorporate dance in all my content to capture my passion, diversity and culture.
I started teaching Caribbean Dance Fitness classes and private dance lessons officially in 2016. Since Covid, I moved everything online. Not only have I helped many learn how to dance but I have also helped build their confidence through dance and expression.
Lastly, I love traveling and encouraging others to live their best life.
Jay is more than a dancer; she is unapologetically herself. She maximizes opportunities and is building a brand that highlights her Indo Caribbean roots – a culture often not highlighted in mainstream media.
Over the past few weeks we’ve all seen Mindy Kaling shoulder the blame for misrepresenting the South Asian diaspora in her work. I want to expose us to the flip side. She’s not “Indian enough” for some in our communities and “not American enough” for mainstream television and media. But I don’t know a single South Asian living abroad who doesn’t feel this dissonance. We’re a generation born to parents who strived to stay connected to their homeland but knew they had to assimilate to survive. Many of us got lost in the mix. I definitely did. And from the looks of it, Kaling did too.
I feel like I’ve oscillated between these two extremes all my life. I’ve had moments of code-switching — performing as a white version of myself, melting into the groups around me. And moments of being a “coconut” (or an “oreo” depending on where you come from) — suddenly donning an accent as if Hindi was my first language. It wasn’t conscious. It also wasn’t fully unconscious.
It wasn’t until I watched Netflix’s“Never Have I Ever” as a 35-year-old mother of two that I realized what teenage Ambika was up against. Still wearing tank tops in secret, while girls my age had moved on to the midriff-baring trend of the early 2000s. Not thinking it was okay to explore my sexuality. Not seeing that sometimes I knew what was better for me than my parents did. Not understanding that it was okay to expand my romantic interests beyond the few Indian boys I knew. And then I rewatched “The Mindy Project” while on maternity leave with my second kid. And I ate it up.
I rewound dialogue as Dr. Lahiri got engaged, left a man who lost his drive, fell in love with the unexpectedly handsome curmudgeon, got pregnant, learned to mother, and found a new version of herself. She addressed her pregnant body insecurities on-screen (in “What to Expect When You’re Expanding — brilliant!). She grappled with her ambitions in the face of motherhood. She owned who she was when most of us were taught not to. She dated outside of her race. Her audacity and levity gave me so much oomph at a time when I needed it the most.
Art comes from lived experience. And when individuals reflect their life back to the masses through art, it’s a tenuous balance. Comedians in particular have to toe a fine line between hyperbole and reality, having the paradoxical job of speaking the truth (the dark truth, often), and simultaneously making people laugh.
Even though I didn’t speak Spanish — my parents don’t speak Spanish — early in my career when I would portray my parents in a bit, they would have an accent. They would speak in broken English. Any time I would talk about my mom, it was like, ‘ay, mija.’ My mom doesn’t call me ‘mija.’ My mom will leave me a voice message and be like, ‘hey, girl!’ She talks like me. You know what I mean?
This is the inherent paradox that exists in Velma as well. Kaling, as she often does, takes her own experiences as a young Indian girl growing up against the backdrop of white America, and amplifies them. And now, Kaling is a grown, Indian woman whose career is evolving against the backdrop of an America, too.
Critics across different racial groups frequently talk about “the representation trap.” Even if a minority group is represented in a piece of art, literature, film, or television, the manifestation of that group is still filtered through the white gaze. In Ismail Muhammed’s New York Times piece “Can Black Literature Escape the Representation Trap,” he says:
Our current problem isn’t an insufficient amount of Black representation in literature but a surfeit of it. And in many cases that means simply another marketing opportunity, a way to sell familiar images of Blackness to as broad an audience as possible.
The debate about whether minority artists properly represent their cohort is marred with capitalism and white supremacy. When so many industries are gate-kept by the typical, euro-centric, generationally rich man, is there really any way to be wholly true to our experience?
Let’s not forget that many of us (or maybe all of us?) came up in a society that devalues women, and horrifically devalues people of color. Let’s not forget that the majority of executives across every field still don’t look like us (if by chance you’ve forgotten, read this piece byRuchika Tulshyan). Let’s not forget that when people are introduced to something foreign and unknown to them, their default is to reject it (again, if you’ve forgotten, read about “the mere exposure effect” and racism).
I’m unsure how Kaling has inherited the immense responsibility of representing all of the South Asian American diaspora? And is then being criticized for her representation of it. Third-generation South Asians are very different from second-generation, who are very different from first-generation. Our identities and how we fit into American culture, mainstream media, and business, are still forming as we speak. We are not a monolith.
And plenty of men have done exactly what Kaling is being criticized for, without anywhere near the same level of criticism. All men I (hopefully, we) love.
Riz Ahmed has taken on roles in which his race isn’t the central focus. Hasan Minaj doesn’t get criticized when he uses stereotypical accents to represent South Asians or for using politics as a launch pad for his content. We don’t hate on Kumail Nanjiani when he suddenly gets a six-pack, even though he also once played a nerd. I loved when Aziz Ansari went to Italy to make pasta and didn’t make it Indian.
Why are we tearing down one of the only women in America who is working to showcase South Asian culture and people? Because she uses humor and caricature? Because she’s not putting herself in the mindset of the type of Indian person who has learned to thrive at the intersection of their upbringing and their environment? Newsflash: that person doesn’t exist!
It’s not on Kaling to represent every dimension of this diaspora. She’s done her job.
I’m a proud, second-generation, Indian American woman, married to an Indian American man, with two Indian American children. I was nerdy just like Kaling. I had arm hair just like Devi. I pined after white boys in my teen years just like Bela from the HBO Max’s “Sex Lives of College Girls,” too. And Kaling is an absolute inspiration to me.
I see a South Asian woman who chose to have children on her own. Whose career, post-children, skyrocketed. Who committed herself and her craft to tackle the most deep-rooted stigmas of South Asian culture — mental health, sex, and interracial relationships — while still honoring the way it manifested in her life.
It’s now our job to get out into the world and dimensionalize our cohort. Show the world what us supposed “ABCDs” have grown up and done; who we’ve become and what we’ve accomplished.
It’s what I’m trying to do. It’s what I’m trying to fight for when I’m told things like “maybe tone down the diversity angle in your writing, we don’t want publishers to think they’re just buying a diversity book.”
We still exist in a house of cards. Why are we kicking the building blocks of our own home?
I’ll leave you with this quote from Kaling herself:
People get scared when you try to do something, especially when it looks like you’re succeeding. People do not get scared when you’re failing. It calms them. But when you’re winning, it makes them feel like they’re losing or, worse yet, that maybe they should’ve tried to do something too, but now it’s too late. And since they didn’t, they want to stop you. You can’t let them.
I hope this woman never gets discouraged. We need her in more ways than one.
It’s never a dull moment with your girl gang; some shots and conversations about sex, right? If you agree, you’re in for a treat with Karan Boolani’s directorial venture, “Thank You For Coming,” which had its world premiere at the 48th annual Toronto International Film Festival. This coming-of-age story unapologetically begs the answer to a very important question: Why should women be left high and dry in bed?
Kanika Kapoor (Bhumi Pednekar) is a successful, 32-year-old, Delhi food blogger who makes a huge revelation on her 30th birthday: She’s never experienced an orgasm. This dirty little secret (no pun intended!) has now become detrimental to her self-esteem. She feels so down and out that she even accepts the proposal of a very boring suitor, Jeevan-ji (Pradhuman Singh Mall).
But, it’s not like she hasn’t tried. Kanika’s been a monogamist since her teenage years, starting with puppy love in high school — unfortunately, their sexual endeavors coined her as “thandi” (cold) by her first boyfriend — all the way to dating in her adulthood. But, regardless of how great any relationship was, nobody had her achieve the big O. All until the night of her engagement with Jeevan, when the drunk bride-to-be leaves the party for her hotel room and gets into bed. What follows is her very first orgasm. Ghungroo, finally, tute gaye! But, with whom?
The morning after, an initially-satisfied Kanika works herself into a frenzy of confusion and frustration as she makes her way through the list of potential men who could’ve been in her room the night before.
Was it one of her exes? She’d simply invited them to come to wish her well.
Was it her fiance?
Or, God forbid, was it actually the rabdi-wala (ice cream man)?
Boolani takes a straight-forward and on-the-nose approach to drive the point home. There are no cutting corners, no mincing words, and no hovering over “taboo topics.” The dialogue is raunchy, the characters are horny, and no one is apologetic. It’s important for a film like “Thank You For Coming” to be so in-your-face because the subject of women achieving orgasms can’t really be presented in any other way. Anything more conservative in the narrative would feel like the makers are being mindful of addressing something prohibited. And there is no room for taboos here.
But, there is room for a more open conversation on the reasons why many women feel the need to suppress their sexual needs in bed; how generally, women have been brought up to be the more desirable gender and hence not cross certain boundaries that would make them appear too brash. The fight for the right of female pleasure would have been a little more effective if the modesty around the topic was addressed. But, that doesn’t mean that the point is remiss.
The plot moves swiftly along, never lulling too long over everything that seems to be going wrong in Kanika’s life. “Thank You For Coming” is full of all the right tropes that belong in a comedic, masala film, too; the direction very seamlessly takes classic fixings like the abhorrent admirer (enter Jeevan-ji) and effectively plugs them into this contemporary feature that will remain perpetually relevant.
And now, let’s come to the star of the show: the well-rounded characters.
Producer Rhea Kapoor has mastered the formula of a good chick flick and her casting is the magic touch. She’s got a knack for bringing together the right actors — cue, “Veere Di Wedding.” So, just when we think that it doesn’t get better than the veere, Kapoor surprises us with a refreshing trio — they’re modern, they’re rebellious, and they say it like it is. Thank you, Dolly Singh (Pallavi Khanna) and Shibani Bedi (Tina Das) for being the yin to Kanika’s yang — and for the bag full of sex toys your homegirl oh-so needed!
To complete Kanika’s story, we have her single mother, Miss. Kapoor, brilliantly portrayed by Natasha Rastogi. She is the face of a headstrong and self-assured matriarch and a symbol of the modern-day Indian woman. Rastogi’s character exemplifies the fact that with access to education, and a stable career, women do not need to mold their lives around men.
I love the fact that Miss. Kapoor is almost villainized by her own mother (played by Dolly Ahluwalia) in the film because she had a child out of wedlock in her yesteryears, she chooses to remain single, and she brings her boyfriends around the house to hang out with. But, there’s a point to be made here. The fact that Kanika’s mother is being antagonized just highlights that she is challenging the norms and pushing the envelope for what is socially acceptable for women. Miss. Kapoor definitely deserves an honorable mention.
Pednekar’s unexpected yet impeccable comic timing is the highlight of the entire film. Everything from being a damsel in sexual distress to a woman who unabashedly chases self-pleasure, Pednekar puts on a genuinely entertaining act for the audience. From being portrayed as a high-schooler to the 32-year-old, independent woman, Pednekar is fit for each role. Her naivety as a teen wins you over, as does her gusto as a full-blown adult with a broken ankle and some very messy relationships. This also speaks volumes about the versatility of her looks.
And, of course, Pednekar is not new to films that address social topics, but “Thank You For Coming” challenges her to balance Kanika’s droll with the responsibility of delivering a very important message to the viewers. Mission accomplished, Ms. Pednekar!
“Thank You For Coming” is a through-and-through entertainer. Everything from the casting — a huge shout out to the rest of the supporting cast including Anil Kapoor, Shehnaaz Gill, Karan Kundra, Kusha Kapila, Gautmik, and Sushant Divkigar, without whom this roller coaster would have lacked the thrills — to the homey locations and even the glitz and glamor in the song sequences, they’re all perfect pieces to help drive home a powerful message: Smash patriarchy!