The reigning queen of the beauty world, Huda Kattan, started her journey as a beauty blogger. She’s one of the most sought out beauty influencers not only in the Middle East but globally.
We all are familiar with the Huda Beauty brand. This name was the first to revolutionize the lash world — literally making falsies a thing and a staple in almost every girl’s makeup look. Kattan has taken the beauty world by storm by coming out with products that have been selling out for months on end. Even with such an extreme popularity and sold out products in every medium possible, Huda Beauty took in all the criticism that came its way regarding their first ever eyeshadow palette, the “3D Rose Gold Palette.” The company relaunched it with a complete 360 degree revamp of the formula and shadow choices; the new version is called “Rose Gold Palette Remastered.”
To say I am impressed by Kattan and her team in handling this situation would be an understatement. They carefully internalized the constructive criticism that was thrown their way and created a brand new product. It’s rare to come across a brand who would do that or has done that in the past. I mean I’ve yet to come across a story like this one. But this is just a testament to how important customers are to the Huda Beauty brand. They want to be a value-driven company and win the confidence of their customers.
The 3D textured shadows, which differentiated the palette from others within the overly saturated beauty market, have completely been scratched. They have been replaced with “Melted Metals” instead, carrying some old names like “Trust Fund,” “2K,” and “Dubai.” The matte shadows have also received a strict scrutiny making them much more pigmented and buttery. You will see a lot of familiar colors from the original palette, such as “Henna,” “Black Truffle,” and “Sandalwood.” But there are also a few newbies making an appearance.
All-in-all, the “Rose Gold Palette Remastered” is versatile and a huge winner for me!
Holistic beauty trends are more prevalent than ever — that makes ayurvedic beauty brands incredibly sought-after, as well. Do you find yourself asking what your beauty products are actually made of? A lot of us even resort to food products for a skincare routine such as honey for face wash.
The term “Ayurvedic Beauty” is getting more recognition outside the South Asian world as well.
Ayurvedic beauty is coined upon the term “Ayurveda,” which originated in Hindu culture as the basis of utilizing the five life forms — air, water, ether, fire, and earth — to heal the human body.
Ayurvedic beauty brands focus on using herbs and natural ingredients to create their skincare range and consumers around the world are attracted to these natural products.
Scroll down to see some Ayurvedic beauty brands founded by South Asians.
Is your skin feeling a little dry this winter? Nourishing your skin with body oil will lend it the right amount of moisture — Soma Ayurvedic’s jasmine body oil can do that trick! Shop the oil, and their full line of products, here.
If you’re familiar with author and podcast Host, Jay Shetty, then you may have heard of his tea line, Sama Tea. Herbal teas provide many natural benefits. Has it been a stressful week? Try their lavender rose chamomile tea for some TLC. Check them out here.
Know the Netflix show “Ginny & Georgia?” Loved the actress’ fresh-looking skin? Sahajan Skincare is behind that glow! They’re a must-try, featured in both Vogue and Elle India. See their full range of products here.
This unique company showcases its brand with an emphasis on ‘holistic.’ Whether it’s bad hair days or excessive shedding, not only do Shaz and Kiks provide the products to help but also break down the science behind the problem. Go on your very own shopping spree by clicking here!
Looking for accessible ayurvedic beauty products? Look no further! Ranavat is now in Sephora. With a beauty line that covers both hair and skin, there’s something here for everyone. See for yourself here.
UMM Skincare is known for its brown sugar body scrub, made with natural ingredients, and Bakuchi oil known to improve signs of aging and hyperpigmentation. Try it for yourself by shopping here!
Are you looking for brown skin-friendly sunscreen filled with nutrients? Look no further. Inde Wild has its very own SPF 50, with natural substances such as liquorice extract and cica, and it’s a mineral SPF suitable for all skin types. See what the brand is all about and shop it here.
I’m always in the market for brown girl-friendly lipsticks, and ones that are made of natural ingredients are a huge plus. Mango People does just this with their unique lipstick colors that suit all brown skin tones. Try them out here!
Need to swap out your shampoo for something better? Try Kama Ayurveda’s Ayurvedic Hair cleaner, infused with a variety of herbs and pulses with key ingredients like vetiver, tulsi, rose, moong beans, and shikakai. They have a variety of products to choose from so start with your hair and keep shopping for more here!
According to Forest Essentials, night time is the best time for hydration. Check out their night cream, filled with nutrients to enrich your skin. You can shop their wide variety of products here.
Looking for a new face mask to try? AAVRANI has a variety of face masks and explains in detail when you should apply the mask during the week depending on your skin type. Take a look here!
Just getting into skincare and don’t know where to start? PRATIMA skincare has starter sets, with basics, that every woman can use such as vitamin C serum, essential oils, and collagen creams. Grab yours now by shopping here!
Struggling with hair care recently? Fable & Mane includes various hair oils in their collection that help grow and nourish your hair. Not only that, they have a scalp detox line as well — definitely worth checking out. See their full range of products here.
In a world that’s becoming more conscious of holistic living, embracing Ayurvedic beauty in your day-to-day is a step in the right direction, and these brands are here to help you get started.
