One out of three women will be sexually harassed during the course of their lifetimes. Violence against women affects us all. What are you doing about it?
“A woman is raped every 20 minutes in India. Gender violence, in all its forms, is a broad and complex social problem in India. The horrific 2012 gang rape of Jyoti Singh that captured global media attention deeply impacted me, highlighting my own experience with sexual harassment while living in India. I no longer wanted to be a silent bystander; I wanted to enable Indian women to take charge of their own safety.”
That was the motivation behind starting Sayfty. Our mission is to educate and empower women and girls against gender-based violence. We channel our efforts through advocacy, self-defense workshops, and social media engagement to promote gender equality for women and girls around the globe.
Have a Voice?
Our Indian culture does an excellent job of perpetuating gender stereotypes. While my parents always encouraged me to speak up and voice my opinions on most issues, many girls around me didn’t have that freedom. Women and girls in India are often discouraged from speaking up, challenging norms and having a voice. While they preach respect, creation, and value of femininity, patriarchal norms prevent them from these ideals. At Sayfty, we are constantly challenging these gender stereotypes and disband these antiquated notions to empower females. Through our weekly #sayftychats on Twitter, we create a safe online space to have open conversations on topics related to women’s safety and gender equality. With more than 175 Twitter chats under our belt, our weekly global reach is approximately 9-10 million. The more taboo a topic, the higher the chance of it being on #sayftychat.
Engaging the Youth
There are 1.8 billion youth in the world and their voices matter. At Sayfty we regularly engage the global youth through our online and offline campaigns. Three high school students who recently interned with us, started the #IFeelUnsafeWhen campaign. The goal of this campaign is to understand what makes people unsafe. To participate in the campaign, all you have to do is share with us what makes you feel unsafe? Your answers will help us understand trends (and seek solutions) in what makes people feel unsafe in their city. We are already beginning to see some trends in what makes people feel unsafe. This word cloud shows us the common recurring words when people share through the campaign. Learn more here.
Lastly, Sayfty conducts self-defense workshops for girls and women. During the #16DaysOfActivism against gender-based violence, Sayfty partnered with UN Women and grassroots organizations in 16 countries, to organize 16 self-defense workshops, empowering more than 800 young women (aged 16-30 years). The goal of these workshops was to give women and girls the basic tools needed to stay alert and safe of their surroundings.
The workshops were a huge success. Ninety-nine percent of the participants said they would be interested in learning more about self-defense to keep themselves safe. Most participants found value in practicing the physical self-defense moves.
We received positive feedback on the workshops and young women shared on how they will put these self-defense skills and knowledge to use in their day-to-day life.
Here is feedback from one of the participants in Seoul, South Korea.
By engaging with the youth and through global partnerships, Sayfty is on its way to making the world a safer place for girls and women.
“I volunteer with Sayfty because no person should have to sacrifice their life for their safety, and as a human being I have an obligation to help make the world a safer, gender-equal place,” Jashima Wadehra, a volunteer at SaYfty said.
Sayfty has partnered with Lululemon and Equalto to conduct a survivor’s event designed to provide individuals with resources for self-healing followed by a meditation yoga session on the evening of Friday, September 7 at 6:30 PM in New York City.
To join the conversation and #TeamSayfty click here.
Weddings, huh? Talk about a stress fest. And for the bride, it’s like a 24/7 walk on eggshells. However, add in a paranoid and overprotective sister, and you’ve got a recipe for a completely different degree of drama. In “Polite Society,” Ria Khan (Priya Kansara) and her gang of clumsy pals take the phrase “till death do us part” to a whole new level as they plot to “steal” the bride — aka Ria’s own sister, Lena (Ritu Arya), during her shaadi reception. But with a wedding hall packed with guests, a mother-in-law from hell, and a groom with more shades of fraud than a rainbow, this heist is anything but smooth sailing.
It goes without saying but “Polite Society” comes with a cast of wacky characters, gut-busting one-liners, and an action-packed heist sequence, making it a must-watch for anyone who loves a good comedy. I mean who hasn’t dealt with some serious wedding drama, am I right?
Lead actress Kansara agrees wholeheartedly. “I definitely have!” she chuckles, as I catch up with her at Soho Hotel in London. Despite the rubbish weather outside, Kansara is a ray of sunshine with her infectious enthusiasm.
The minute I read the script, I thought to myself…wow, playing Ria is going to be one wild ride!
And wild is definitely the right word to describe her character. Ria is a British-Pakistani martial artist-in-training from London, determined to become a professional stuntwoman. Her sister, Lena, who dropped out of uni, often ends up being the guinea pig for filming Ria’s stunts for YouTube, including one lovingly dubbed “the fury.” She reveals
I’d never done martial arts before this film. The stunt training started from the day I got the role, and it was three to four times a week all the way until we finished filming. It was a seven-week period in total, and boy, was it physically demanding. Oh my God, I think I can add a whole new skills section to my CV! But on a serious note, it was so much fun and we had an amazing stunt team. They, including my stunt double, taught me so much. It was important to me to do my own stunts as much as possible, but also strike a healthy balance.
For South Asian women, who are often expected to be quiet and agreeable, all that punching and kicking on set must have been cathartic, right?
Honestly, it was like anger management at work! I got to kick and throw things around — it was the perfect balance.
What sets Kansara apart from other actors starting out in the industry is her ability to draw from her own life experiences to bring authenticity to her characters on screen. Her career began with a degree from UCL and a communications job at a pharmaceutical company. But today, her versatile range and unwavering commitment to her craft have propelled her to the forefront of British comedy, portraying defiant South Asian women we’d love to see in real life.
From my own experience as a South Asian woman, I’ve always been told to do what’s ‘proper’ and think twice before speaking up. Playing a character like Ria and putting myself in her shoes, I felt like I was doing and saying things that I wish I had done at her age. It was almost like living through her and speaking my mind about things I never did.
Without a doubt, every South Asian woman on this planet wishes she cared more about herself and less about what other people think.
Ria totally inspired me. If only I had her mindset when I was younger, my career path would have taken off way sooner instead of worrying about other people’s opinions.
The chemistry between the cast members on and off-screen is so apparent, especially the sisterhood between Ria and Lena. The wild adventures of a bride, and her paranoid maid of honour navigating through family drama, are bound to create some unforgettable moments on set.
We both confess our love and admiration for Nimra Bucha’s portrayal of Raheela, Lena’s evil mother-in-law and share a teenage fangirling moment:
I’m obsessed with that woman. There’s something terrifying yet ultra sexy about her character in “Polite Society” that’s mesmerising. I absolutely loved the dance sequence. As South Asians, we’ve all grown up watching Bollywood films and idolising Madhuri Dixit’s iconic dance moves. “Polite Society” gave me my Bollywood heroine moment, and it was a dream come true with the costumes and jewellery.
It’s definitely a unique experience for Kansara, considering her former career was worlds apart from entertainment. So, what advice does she have for aspiring actors who may secretly wish to pursue the same path, but are unsure of the next steps? Kansara advises, drawing from her character’s heist-planning skills.
I believe starting small and honing your craft is an underrated superpower. If you’re passionate about acting, make short-form videos, and build your portfolio. You never know who might be watching.
So, grab your popcorn and your sense of humour, and get ready for “Polite Society” — the film that proves that sometimes, the most polite thing to do is kick some butt and save the day. It released in cinemas on April 28th, and I highly recommend it.
Emily Harwitz is a journalist, photographer, and podcaster whose work focuses on making the outdoors a more inclusive place. Coming from a background in chemistry and ecology, Harwitz uses her knowledge to tell stories about the environment. She has written for many publications including High Country News, Hakai Magazine, Mongabay, Chemical & Engineering News, and more. Harwitz is an ambassador for Girls Who Click which is a nonprofit that empowers women to forge their paths in conservation photography. Her creativity does not stop there as Harwitz is also the host and producer of the Save the Redwoods League podcast: “I’ll Go If You Go.” Harwitz has explored a range of topics such as forest bathing, skateboarding, and building an inclusive community in the outdoors. Her stories do not stop there as Harwitz is always on the move looking for her next story. Continue reading to learn more about Emily Harwitz’s journey.
The term inclusion when it comes to the environment and outdoors does not always go together. How can we make the outdoors a more inclusive place?
The outdoors is inherently inclusive because, the moment you step outside, you’re outdoors, regardless of who you think you are. What needs to change is how we think about who is and isn’t “natural,” or what’s a “natural” way to behave. The natural way to be is however you are.
How have your personal experiences in nature affected the way you look at the rest of the world?
When I’m in nature, I feel the smallness of my being in the context of the bigness of the natural world. But the amazing thing is, when I slow down to look around, smell the air, touch the dirt, I feel like I’m a part of that nature, too. It’s really comforting to feel connected to something so vast outside myself. I no longer think it’s hoaky to say that appreciating nature’s beauty is spiritual for me. It just feels so good to look at water sparkling in the sun, or a dusting of purple and yellow flowers in a gently waving field of grass. Watching how animals and other creatures seem to flow through their landscapes is also a spiritual experience. How perfect they seem! And wow, I’m an animal, too!
This brings up some important questions: In what context do I exist that effortlessly? How can I foster that feeling for myself in my daily life? How can I foster that feeling for others? And how can I connect other people to that feeling of “I love being alive!”? That fuels so much of my work—wanting to share the feeling of what I experience in nature with others.
As you have covered many stories for various publications as a reporter, is there one that specifically calls out to you that you would like to expand upon?
I just wrote a story about biophobia, or the fear of nature, for Hakai Magazine and it got picked up by The Atlantic. I’m pretty stoked about that because this is a really important topic. The story’s about how certain aspects of modern life, like urbanization and the ensuing lack of daily nature experiences, are driving people to feel increasingly disconnected from nature. This not only impacts conservation, but also human health because nature provides so many benefits to physical and mental health. Here’s a good article introducing a growing body of research about the health benefits of nature immersion. Nature also provides the opportunity to feel connected to something bigger than ourselves, which I believe is an important thing to experience.
As someone who is in the field of environmentalism do you feel this influences you to follow a vegetarian or even vegan diet which is more supportive of animals from all walks of life?
Absolutely. Animals from all walks of life, I like that! I eat a pretty pescatarian diet and try to use Monterey Bay Aquarium’s Seafood Watch to look up the seafood I eat. I feel strongly about what I put in my body and where it comes from. Beyond the sustainability and health concerns of factory-farmed animals, I am deeply disturbed by the conditions animals are subjected to in factory farms. If you don’t know what I’m talking about, look it up. If you do know what I’m talking about and you’re still eating conventionally-raised factory-farmed animals, I’d urge you to take another look. We all exist in systems, though, and I know it can be hard for people to totally overhaul their diets—especially with things like ag-gag laws in the US blocking the spread of information about the conditions farm animals are raised in. It’s a privilege to even be able to consider where I’m getting my food from, considering the vast food deserts in the US and how inaccessible fresh produce is for many. So, my hope is for a growing collective consciousness about our food systems that eventually leads to regenerative agriculture that’s healthy for all of us on this planet.
Are there any brands we can support which push the message of inclusion?
How has Girls Who Click empowered you to get into the field of nature photography?
Girls Who Click connected me with an incredible filmmaking mentor, Dewi Marquis, who is also mixed Asian American. In addition to practical advice for film shoots, we’ve talked about work and life as women of color and the importance of listening to our own intuition during the creative process. Dewi’s involved with some great filmmaking organizations that I think the Brown Girl Magazine community would be interested in: Asian American Documentary Network, Brown Girls Doc Mafia, and Film Fatales.
As you have explored a range of topics on the Save The Redwoods League Podcast: “I’ll Go If You Go,” what are your plans for the newest season and how can we help support?
Thanks for this question! This new season is all about building community outdoors—hearing guests’ stories about how they started and grew their awesome community groups and organizations. My hope is that people can hear these stories and then go foster their own communities, wherever they are. All of our guests started with the desire to connect more with nature and others who can relate to their experiences as BIPOC and/or LGBTQ2S+ folks in the outdoors. If you identify with either or both of those categories, this podcast is for you! It’s by us, for us. The best way to support would be to listen, rate us 5 stars (if that’s how you feel), and share with friends. You can also follow the podcast on IG at @illgoifyougopodcast.
What is the Emily Harwitz starter kit for going camping or hiking?
I love this question! For hiking, aka a big walk outside, I always bring: a least one 32 oz. water bottle, a thermos of tea (oolong or green), a notebook or sketchbook, a pen or pencil. Sometimes I’ll bring a book that I don’t end up reading (how can I when there’s so much pretty nature to look at?), a tub of strawberries or other in-season fruit, my camera (currently shooting on a Sony alpha 6300 and a G200-600 lens). One of these days, I’m planning to bring my flute and a field recorder (Zoom H5). For going camping, I’d say: Make plans with a friend who already has lots of gear and likes to plan camping trips! Or there are lots of organizations that host camping trips you can sign up for. One day, I’ll go solo-backpacking, but I really enjoy camping with friends.
If you could go hiking with anyone in the world who would it be and why?
My Chinese grandpa who recently passed away. He loved nature, especially flowers, and I would love to go for a hike with to appreciate the beauty of nature together.
Who are your conservation heroes?
Personally: my grandmother who worked as lawyer to protect the environment in Florida, where I grew up. She introduced me to the whole world of conservation at an early age and I have so many joyful memories sifting through sargassum weed with her for tiny little shrimp and crabs, or looking for monarch caterpillars in the garden.
Thinking globally: Indigenous peoples around the world who steward and protect the lands they live on—including 80% of the world’s biodiversity. There’s growing recognition of this, and I hope to see more respect, protection, resources, and political action dedicated to Indigenous peoples who are doing this important work.
Do you feel that we will see a change and more representation in the outdoors?
Definitely! It’s already happening. Social media has actually been really beneficial in this regard because people can form their own communities online and share media and resources relevant to them. The outdoors industry is moving slower, but I’m seeing more initiatives to diversify marketing and such. The industry will have to adapt to include the people of the global majority if it wants to survive.
What do you see as the future for the outdoors?
Biodiverse (including humans!), inclusive, healthy, thriving, accessible experiences for adaptive skill levels. I am optimistic!
The sweet smell of petrichor, a cup of tea, and the redwoods. What more could you ask for?
True! Maybe an animal in the bushes nearby and a human friend to share it all with :)
January 18, 2023January 18, 2023 9min readBy Arun S.
Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!
What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?
I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.
When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.
You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?
On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.
Have you faced adversity as a newcomer in this space?
The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.
Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?
My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.
I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.
Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?
I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.
In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.
What made you decide to name the company Aam?
“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.
What is the process of rethinking fit standards?
Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.
At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.
Where do you feel the fashion industry can improve?
There are big opportunities for improvement in supply chain, fit and inclusion.
On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?
I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.
And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.
As a CEO of a company what is your daily routine?
My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.
First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.
I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.
Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.
As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?
Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).
Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.
On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.
On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.
I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!
We would love to hear some testimonials from previous customers.
“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S
“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M
“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L
“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S
Where do you see the company expanding in terms of different types of clothing offered?
I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.
What is the toughest part of running your own company?
Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.
But, easier said than done!
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.