I was seven-years-old when I realized that I couldn’t sing. I could carry a tune, but I was never going to be Surinder Kaur, Selena Quintanilla or Sade. At eight, I realized I’d never be a cello protégé — just a small human carrying a large instrument. It was age 13 when the notes in my journals became lyrics, 15 when I picked up a guitar and 18 when it had been three years since I touched the instrument.
But I was 19 when I realized I could eat, live and breathe music through the business of music, artist management and journalism. Since then, I have never looked back. The last five years of South Asian music from the subcontinent and the Diaspora have been a whirlwind. What were once the same sounds and three or four names that circulated the globe became plentiful, robust lists of artists, producers, engineers, lyricists and more.
Helping South Asian Music Thrive
As the entertainment industry changes, we put necessary emphasis on on-stage and on-screen representation. But, what often gets overshadowed is the importance of representation behind the scenes. In this case, behind the music.
Once I began navigating the music industry, my goal to help South Asian musicians thrive became more and more clear. The desire to give them seats at tables they didn’t know existed, access to resources that allowed them to be seen as artists, and autonomy that didn’t ask of them to contextualize identity was stronger than ever. On this journey, I have been privileged enough to meet and work with some of the most incredible music professionals globally (a few of whom joined us at 2019’s “Behind the Music” panel at Slashie Summit). These executives and creators are responsible for some of the greatest playlists, lineups, platforms and events around the world.
Naturally, I asked them to share some of their favorite songs by South Asian artists worldwide and launched Brown Girl Magazine‘s “Music Mondays” playlists on Spotify and YouTube Music. Each week a guest curator shares their 10 favorite tracks irrespective of language, genre or background.
Follow Brown Girl Mag on Spotify, where you can find all our playlists from Music Mondays to Beyond Borders, monsoon romance, EDM, Lo-fi, Indie, hip hop, Bollywood and everything in between. Check back on Mondays for more music from our incredible guest curators.
In the context of history, the written word enables us to see life as one did, understand the experiences of others, and contextualize our past within our present selves.
Published in 2021, the South Asian American Digital Archive (SAADA)’s well-researched debut anthology, “Our Stories,” was written by 64 scholars, activists, authors, and members of the South Asian community. The anthology is a compassionate and anecdotal revival of our history, identity, and political standing in a nation with histories of welcomed immigration juxtaposed against deep beliefs of racism. Each story presents the promised freedoms of the new nation paired with its challenges and differences.
“Our Stories” explores the current South Asian American cultural climate, detailing accounts that had lasting impacts. These include the September 11 attacks, Black Lives Matter protests, and voting patterns from recent elections. A majority of the anthology focuses on understanding our past. The first account of South Asians on North American soil dates to the late 1700s, when many Pakistani and Bangladeshi men entered the land as laborers aboard steamships. Although the presence of South Asian Americans was far and few until the 1900s, their strife is important to learn about, share, and remember.
Before the civil rights movement, South Asian American history was fraught with the fight for citizenship and a battle with unbridled racism. Take the Bellingham riots, where South Asian mill workers were attacked and made to feel unwelcome in their place of work, elements of which are still present in today’s America. Take Kala Bagai’s story, and her reality when her husband took his own life in 1928, seven years after receiving his naturalization. After his citizenship was revoked, he was also refused a visa to return to India, and ended his life in despair at the paradox of his reality. Raising three children whom she put through college herself, Kala Bagai’s harrowing story is one to remember, especially during a time when women were celebrating the chance to vote. Her voice was not heard. The early ’90s saw xenophobia, culminating in similar stories and despite some improvements since the 20th century, citizenship status is still a source of financial stress, with its purgatory limbos and unpredictable results.
South Asian Americans can immigrate to the country today due to a combination of the 1990 Immigration and Nationality Act and the Hart-Celler Act (1965), two key policies passed that welcomed the wave of highly-skilled labor, especially in demanding areas of information technology, engineering, and science. Beneficial immigration laws have been driven by the hard work of South Asians and other minority groups in North America.
Apart from the tumultuous stories surrounding the hardships of immigration, “Our Stories” introduces some nuanced positives of the South Asian American experience. From observing the allure that Niagara Falls has on South Asian immigrants, to the famous South Asian American literary writers including Chitra Bannerjee Divakaruni, and Jhumpa Lahiri, we can draw patterns between American culture combined with South Asian influence. Even the gradual growth of yoga as a practice in the West is explored — from the time of Swami Vivekananda, who is critical for bringing Vedanta to the West, to Rishi Singh Grewal, one of America’s first Indian-born yoga teachers. Originally taken as a mystical and magical practice, yoga has become more postural and meditative as it continues to spread across the United States.
We also have detailed accounts of impressive South Asian American women in history who helped break boundaries and create possibilities for not only South Asians, but for all women of the time. Dr. Anandibai Joshee, the first-ever South Asian American woman to receive a medical degree in the late 1800s, provided medical services for women in India who would rather die than accept medical assistance from male physicians. Pandita Rambai was another critical social reformer from the 1800s, whose hardships during childhood, drove her to provide a better life for women in India and around the globe.
Covering real-life narratives from the 1700s to the present day, ‘Our Stories’ is a must-read for every South Asian immigrant and descendant living in America. Understanding our history is critical while living in a country where racial identity is often both appropriated and appreciated. As South Asians continue to inhabit new geographies, we are entwining the history of the past with the happenings of the present, and the impact of that ancestral and spatial legacy will shape our future for generations to come.
You can purchase a copy of “Our Stories” through this link. Support SAADA by donating to the organization here.
The expansion of digital content across radio, television and the internet has allowed audiences to engage with media rapidly. As technology advances, the entertainment industry has grown exponentially and people have a wealth of information at their fingertips in the blink of an eye. Since high school, Deepa Prashad was fascinated by this power of media and aspired to be an on-air personality who could interact with viewers through creative content whilst representing her Indo Caribbean heritage. After navigating the competitiveness of Canadian broadcast hosting for seven years, Prashad continues to push herself into various modalities of media and add to her growing successes, while championing others to share their own authentic content.
Self-confidence and the desire to show a different perspective on entertainment prompted Prashad to be interested in broadcasting. While initially nervous about her family’s reaction to a nontraditional career path for Indo Caribbean women, Prashad received her parents’ full support and became the first person in her family to study broadcasting at Ryerson University in Toronto, Canada.
She began applying for television-hosting positions in her first year despite not having any experience or a finished degree, affirming, “I totally believed in myself and my capabilities.”
In an interview with Prashad, we delve into her career path, diverse representation in media and her courage to create and promote content that reflects her individuality.
How did you begin your career in hosting and digital content production?
The kids channel I watched growing up, The Family Channel, was doing a nationwide casting call for their new TV host. The host would host interstitials between shows, digital series, and do TV show and movie interviews. I didn’t have an agent at the time so I applied on my own. I was called in for my first audition ever and it was quite shocking. A room full of 10 to 15 people just observing me as I delivered lines and did mock interviews for fake shows. Two months later, I was officially cast as the host of The Family Channel!
While ecstatic about her first job, Prashad was met with racism. She stated,
Someone else, who applied for the position, made it a point to come up to me in person to say that they hoped I knew the only reason I got the job was because I was brown and the company obviously just needed to fill a quota.
Brushing the words aside, she continued hosting on The Family Channel for five years. She has also worked as an entertainment and food reporter on Canadian shows, Breakfast Television and Cityline. By advocating for herself as capable, personable and multifaceted, she did not shy away from new opportunities to advance her career and showcased herself as a leader who could resonate with broad audiences.
Wanting to explore new horizons, Prashad approached the social media company blogTO and pitched herself to be their first full-time video host focusing on Toronto food hotspots. After being hired, she visited multiple restaurants daily to host, film and edit her own content and curated personalized food videos for viewers to immerse themselves in. Prashad later forayed into the world of radio, one she never thought she would join but quickly fell in love with. She was most recently the first female voice on Toronto’s KISS 92.5 channels, The Roz and Mocha Show. Prashad enjoyed the greater flexibility of being on the radio compared to television and video hosting,
All I had to present was me. It became such a personal experience for me getting on that mic, sharing stories with listeners about the way I was raised, coming from a Guyanese household, being part of an (interfaiths marriage), [etc…] That created an incredibly strong bond between myself, our listeners and our friends that I’m so grateful for.
Tell us about your current position.
“I’m moving onto new adventures now and adding sports reporting under my belt. I will be joining BarDown | TSN to cover Formula 1, this includes doing content for TSN in the digital and TV space. I’ve never dabbled in the world of sports, so this is going to be an interesting new road for me.”
What topics are you most passionate about when creating digital content and why?
Food has to be my number one passion when it comes to digital content. Obviously I love eating and trying new things, but food is such a universal language. It connects people, it excites people and often teaches people about different cultures. I love to see how that content can generate conversations and I love to see when people admit they’ve never tried that particular food or cuisine, but added it to their list.
I also love creating Formula 1 content because Formula 1 is a massive passion of mine! I currently Twitch stream playing the Formula 1 video game F1 22. I’ve been on a pursuit to continuously learn more about the sport and to even get better at the game, because let’s be real, I’m terrible at it but I’m also OK with that!
Prashad is not immune to online mockery and negative comments about her work. When making the switch to Formula 1, she was ridiculed by some male viewers over her love of the sport and was inundated with comments like “Go back to the dishes” or “Go do laundry where you belong.” Antiquated and sexist notions about being a working woman in the media led to her looks being graded; there were comments regarding her extroverted personality and rampant discussions over her weight. There was a moment in her career where Prashad admits,
I actually wanted to make changes to myself — try to be a little less outgoing, not be so loud, change my hosting style from this incredibly bubbly style to a more laid back informative take.
Drawing on her self-belief, she soon realized that, “This doesn’t work for me. I began to appreciate all my quirks.”
Is there an area of hosting or content production that you believe you’re better at?
I really love to host digital content in particular because there’s a certain freedom that comes with it. I don’t always have to be prim and proper like sometimes I do need to do for TV. I can be me — loud, goofy, and incredibly dorky. I never want to have two different personas — one for the public eye, and then a private. On social media, what you see is exactly what you get. Digital content has allowed me to love myself even more.
Prashad plans to continue in the industry for the foreseeable future. She recognizes the impact of being an Indo Caribbean woman at the forefront of media and defines her success as “…I can continue to represent my culture and how I make others feel.” Her best moments are connecting with others through their lived experiences and offering a different lens on growing up in Canada.
How did you feel breaking into the industry as a woman of color?
What a great feeling that was, and even better, being an Indo Caribbean woman. I went through my fair share of hardships. I’ve faced racism, sexism and bullying throughout my journey of getting to where I am today. But, I have stood up for myself every single time. I will never allow myself to be walked all over. And believe me, people have attempted MANY times. But I pick myself back up and continue along my way.
I think it really hit me that I was making an impact when I started to hear from people how much they related to my childhood stories, the way I was brought up, the movies I watched as a kid. It’s those moments that made me realize I accomplished my goal.
How has your background influenced your interest in hosting and digital content production?
I never saw people like me in the media growing up. I always wanted to change that. I didn’t feel that I had anyone I could personally connect with when I watched TV. And to me that was always so mind blowing because the media, although so broad, is such a personal industry.
I have always been proud to say on air that I’m a Guyanese woman. I have made it a point to fight for more Caribbean content on air. I’ve made it a point to share stories about my family, where they came from, and even the experiences I’ve had growing up in a Guyanese family. Promoting Caribbean culture in general has always been important to me. And progress has been made! At my previous radio job, I pushed incredibly hard to start interviewing Caribbean artists and to highlight them. I had the opportunity to interview artists like Sean Paul, Kes and Konshensand those interviews aired nationally which was massive.
Prashad often infuses cultural content into her work by showcasing Indian and Caribbean food, offering Bollywood movie recommendations, detailing her trips to Guyana, talking about new music and sharing information about Caribbean events in Toronto. She does not believe that cultural content needs to be pared down for the masses but instead advocates for aspiring Indo Caribbean creators to keep releasing diverse and authentic content that is representative of themselves.
She notes that the Indo Caribbean experience is not a monolith and that,
We need more representation! What feels most authentic to you can be vastly different from other content creators. I don’t think there’s a right or wrong way of creating content, but the best version of content you’re going to create is when you’re being true to who you are, and having fun.
At only 27 years old, Prashad’s journey has taken her across multiple forms of media. From interviewing Hollywood and Bollywood celebrities to hosting various television shows and being an online and radio voice, she continues to explore different mediums as a means of storytelling and connection. Hardships were plenty during Prashad’s rise to fame, but a steady belief in herself and a willingness to take on new endeavors with authenticity have provided her the grit to overcome challenges.
Prashad is eagerly awaiting to leap into her next digital venture and is actively commending more Indo Caribbean content creators to step into the spotlight with their own personal stories.
“How could the British bring the Indians without the cows?”That’s one of the jokes you’re very likely to hear at comedian Priya Guyadeen’s show. In fact, the 53-year-old just wrapped up a set of shows with her troupe: Cougar Comedy Collective. The Guyanese-born comic spearheads the group of mostly women of “a certain age,” as she puts it.
She says the group was formed in 2021 but she started dishing out jokes back in 2020 during the pandemic, over Zoom. She was always labeled the “funny one” in her family and decided to take her jokes to a virtual open mic, hosted by her friend, where she says failure was less daunting.
Cut to 2023, and the comic was able to take her show on the road. Guyadeen and her fellow performers recently hit the East coast for a set of shows called “Cougars on the Loose!” The shows even featured two male comics.
Guyadeen’s comedy routines touch on her Indo Guyanese background, highlighting stereotypes and a clash of cultures. In one of her jokes, she tells her audience that her Guyanese mom is bad with names when she introduces her white boyfriend, Randy, and he gets called Ramesh.
Out in the Bay Area — where she spends her days now — she tries to connect the sparsely Caribbean population to her jokes.
That includes talking about the 1978 Jonestown Massacre which had ties to San Francisco and ended in Guyana. She uses this as a reference point — trying to connect her audience to her background with historical context. She says this does come with its challenges, though.
The single mom also practices clean jokes. Once she finishes up her daily routine with her eight-year-old son and day job as a project manager for a biotechnology company, she tries to find time to write her material.
It’s a balancing act. I’m like the day job-Priya for a few hours or for a chunk of time. And then I’ve got to put on my comedian hat and do that for a period of time because with comedy, I’m not just performing. I’m also producing, managing the shows, booking talent, seeking venues.
Though it’s not easy, she says she’s learning through it all — the business side of comedy and discipline.
Guyadeen, who’s lived in Brazil and Canada, says her young son really contributes to her comedy. A lot of her material focuses on jokes for parents, and single parents like herself, because she feels:
[We live] in a society that doesn’t really create a support system for single parents.
Her nonprofit, Cougar Comedy Collective, was born out of all the great reception she received. She noticed a “niche market” of women in their 50s who loved to get dressed up and come out to the shows to hear jokes that related to their own lives that aren’t typically touched on. These were jokes about menopause, aging and being an empty nester. Guyadeen says her nonprofit,
…bring[s] talent together in our age group to celebrate this time of life; celebrate this particular juncture in a person’s life.
As Guyadeen continues her comedic journey, she says she hopes she’ll be a role model for other Caribbean women to follow their dreams despite their age. She also hopes to see more Caribbean people carving out their space in the entertainment industry.
Featured Image of Priya Guyadeen taken by Elisa Cicinelli Photography