It’s something that all of us with foreign, minority, difficult-to-pronounce names deal with. “What kinda name is that?” We repeat, we apologize, we even change the pronunciation of our names to make it more palatable for people. That’s how Radhika becomes “Rah-DIH-kah” and Rahul becomes “Rah-HOOL” and Geeta is mispronounced as Greta so many times that at some point you stop fighting. And that’s just my family.
The phenomenal one-woman show, “How to Succeed as an Ethnically Ambiguous Actor,” produced by the Hypokrit Theatre Company, starring Zenobia Shroff explores racial microaggressions in showbiz and how closely success in the arts is tied to forfeiting parts of your identity when you fall in this category of “ethnically ambiguous.” The play is framed as an actor’s seminar, with Zenobia doling out wisdom from her successful career, while also flashing sideways into a life where she didn’t follow her dreams and instead stayed in India to get married and have children. The paths taken and not taken, decisions made, and the fight for equality in her workplace all push Zenobia to succeed and then question her success- this show should be required watching for all of us “ethnically ambiguous” aspiring artists.
The seminar is broken into lessons, many of which are things we naturally know. But watching the horror story play out in front of us is decidedly different. Through Zenobia’s eyes, we learn the business: actors are selling a product, but if you are brownskinned and fall into an unidentifiable racial category, no one wants to buy. Casting agents will mangle your name beyond identification, turning “Zenobia” into “Tennessee,” and request that you wear both a bindi and a hijab, but you don’t fight because at the end of the day “the bitch needs the gig.” Working actors will have to take day jobs babysitting evil children who want them to jump off of the 12th-floor balcony and coldcalling people for corporate donations when in fact that money would be better used in their own piggy bank.
There are family pressures, the ones we all know and hate, that worry about the unconventional career path of the arts and “why can’t you just be normal?” With Zenobia playing every single one of these characters to perfection (yes, even the bratty child), the show weaves in and out of these dilemmas towards the shining light in the distance: success.
Near the end of the show, Zenobia’s character gets to taste that success. Lesson number six: sometimes you seek new paths, and sometimes the new paths find you. She books a gig and then another and then she’s on top of the world. Feeling high on herself and newfound glory, she flips the script and transforms from a meek agreeable young actress to an entitled thespian. She finds herself alone and enveloped by loneliness. Pretending is no longer just part of her day job, it has seeped into her everyday life.
As Zenobia struggles to deal with the fact that success may not mean everything, we contemplate the idea of “what if” alongside her. What if she hadn’t come to New York, what if she had given up, what if she had allowed herself to get lost in the fame. What if as two roads diverged in the wood, she hadn’t taken the road less traveled? What if this is something we all consider at every crossroad, at every turn, at every intersection?
In the end, we don’t find out the answers; we are rooted in her reality. We do find out that acting will take from you and leave you with fragments of your life. It will blur the line between your identities. But for all of the negatives, for all of the selfdoubt that the career forced upon you, it is always you beneath the layers. The show contemplates the entire acting craft as much as it explores the confines that exist within the industry. It forces introspection and discussion, but also defiantly makes the point that following your heart, however, unconventional and illogical, is nothing to shy away from.
Success is the triumph over failure. “How to Succeed as an Ethnically Ambiguous Actor” harps on it not only in the context of booking gigs and creating a name for yourself but also in not giving up or losing yourself in the process.
Zenobia leaves us with one last story: When she arrived in the U.S., Zenobia lived in Connecticut and commuted into the city as needed. As all tourists and non-New Yorkers do, she wanted to see Times Square. So she took a train to Grand Central and then attempted to make her way to the tourist trap. She ended up in Harlem. She then took another train and found herself downtown on Houston St. Consumed by her failure, she debated giving up on the journey. She wanted to quit. But she resigned herself to give it one last try. And as she got off the train, this time, the bright lights of Times Square welcomed her with open arms. This is the opposite of failure, this is a success.
Radhika Menon is a writer, TV connoisseur and pizza enthusiast living in New York City. She is a proud Michigan native and alumna of the University of Michigan. She loves puns and is sometimes funny on Twitter: follow her @menonrad.
January 18, 2023January 18, 2023 9min readBy Arun S.
Aam
Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!
What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?
I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.
When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.
You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?
On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.
Have you faced adversity as a newcomer in this space?
The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.
Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?
My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.
I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.
Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?
I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.
In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.
What made you decide to name the company Aam?
“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.
What is the process of rethinking fit standards?
Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.
At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.
Where do you feel the fashion industry can improve?
There are big opportunities for improvement in supply chain, fit and inclusion.
On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?
I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.
And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.
As a CEO of a company what is your daily routine?
My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.
First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.
I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.
Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.
As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?
Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).
Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.
On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.
On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.
I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!
We would love to hear some testimonials from previous customers.
“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S
“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M
“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L
“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S
Where do you see the company expanding in terms of different types of clothing offered?
I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.
What is the toughest part of running your own company?
Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.
But, easier said than done!
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.
Eid-ul-Fitr is a special holiday that marks the end of Ramadan — the month of fasting — for Muslims worldwide. Ramadan is a time of gratitude, spiritual focus, forgiveness, celebrating community and helping the needy. Eid-ul-Fitr celebrations mark the conclusion of the holy month of Ramadan.
This Ramadan, Brown Girl Magazine had the opportunity to connect with five popular immigrant moms and discuss how they make Eid celebrations meaningful and memorable for their children.
Rubab Bukhari is a busy mom of five based in Calgary, Canada. She shared that Eid, for her family, is a day of gathering with loved ones and sharing a delicious meal together as a symbol for breaking fast. “Eid is celebrated as the most joyous occasion where we put up Eid decorations and exchange gifts with everyone in the house. New clothes are made for everyone; the girls get excited about getting henna on their hands and the boys get more excited about receiving their Eidi (gifts/money).”
While many family traditions are often passed down from generation to generation, these moms have added some newer customs to the Eid celebrations, giving the festival a personal touch.
A published author, spoken word artist and dance fitness instructor, Nazhah Khawaja shares how she’s built new traditions with her two children and husband in Illinois, Chicago despite not being exposed to the “Eid flavor” herself while growing up.
“My sister suggested decorating the house for Eid with the goal of getting the kids in the holiday mood,” she said. Regardless of the exhaustion that followed due to decorating while fasting, Khawaja realized that her sister “was onto something.” She added that “kids are very visual learners and interpreters — the visual display of decorations helps them to feel the festivity more. Forever grateful to my sister for encouraging this tradition that our family has embraced.”
Another new tradition that she has embraced is celebrating Eid festivities with her husband’s family who are non-Muslim. Furthermore, she insists on taking photographs during Eid-ul-Fitr to keep memories alive because one never really knows if the people in the photos will be there next time around. She also includes that the “Eid nap is a must — which means adults are dozing off while the kids are running wild; ample heavenly chaos and beautiful noise.”
Passing down familial customs from her mother, Khawaja remembers a story she had told her of how as soon as the dawn of Eid arrived, the villagers in Pakistan walked down unpaved streets welcoming Eid with a tune: “Mubarak Eid Mubarak/ Mubarak Khair Mubarak/ Saheliyon Eid Mubarak!” Khawaja’s mother used to sing it every time. “Growing up, my siblings and I would sing this tune in our not-so-refined Urdu, giggle at one another, create our own, often goofy lyrics, and even dance silly moves,” she shared.
Meanwhile, Bengali shemai, Kashmiri kheer and ma’amoul are the favorite Eid desserts in Janan’s household! She is the founder and CEO of the publishing company, Global Bookshelves Intl., a pharmacist by profession and a mother of three young girls, based in Louisville, Kentucky. They look forward to dressing up their best for Eid prayers the most.
Likewise, Ursula Sarah Khan who is a mom influencer and an accountant by trade, said that they fill their Eid-themed gift bags with all sorts of goodies like candy, bubbles and pencils. On Eid-ul-Fitr, her eight-year-old son, Ibrahim, distributes these bags amongst the boys after Eid prayers, while her five-year-old daughter, Eliyah, hands them to the girls.
They also bake Eid cookies together in addition to swapping their Ramadan decor with Eid decor, while still in their Eid pajamas in their Northern Virginia home!
Blending older traditions with some newer ones, Sarah carries on her mother’s age-old tradition of making sheer khorma — a Pakistani dessert made with vermicelli, milk, dates and nuts — in the morning.
She also explains to her children the importance of Zakat or charity, which is what her mother taught her: “I now take this same approach with my children to ensure they have a deep understanding of the generosity Islam teaches.”
Speaking of home and family, Haffsa Rizwani — a Canadian, currently residing in Stockholm, Sweden, as a PhD candidate — said: “Living away from home, Canada, where my immediate family resides, we have a tradition of traveling from Stockholm to my aunt’s house in Oslo, Norway, every Eid. Especially to mark the celebration as a family event for my children.” Together with her aunt, Haffsa’s daughter gets her henna done and goes shopping for bangles! She goes on to explain how Eid-ul-Fitr is an opportunity to not only dress up, but also regain that morning ritual of chai and evenings with games like carrom board; “a game played till my uncle wins.”
As Rizwani so eloquently puts it, “While my children are still quite small, my daughter is now of age to appreciate and understand the meaning of gratitude, blessings, and giving back. She now has the empathy to comprehend the inequalities and injustices in the world. Ramadan is therefore a month of being thankful and making extra duas. Eid is a day of celebration with gratitude and blessings.”
What these moms wish for their children to learn from the spirit of Eid are the values of gratitude, generosity, compassion, togetherness and knowledge.
April 25, 2023May 11, 2023 9min readBy Usha Sookai
Dear Durga: A Mom's Guide to Activate Courage and Emerge Victorious by Shanita Liu | Photos Courtesy of Shanita Liu
In her new book “Dear Durga,” author and life coach Shanita “Shani” Liu takes a different approach to self-help. Liu guides readers by providing a courageous framework. She writes to the Hindu goddess Durga Ma, who is a symbol of courage to Liu. Durga Ma represents power and protection in Hinduism.
Liu ties together the personal. She shares her experiences in witnessing fear-based patterns from her own Guyanese family and culture and noticing them in herself as a mother while proving coping strategies as a life coach. In this candid conversation, Liu explores the journeys of motherhood, writing, overcoming fear and leading future generations by example.
Where did the idea for this book come from?
It came from a diary entry I wrote in 2018 or 2019. I wrote that I was going to write a book called “Dear Durga.” I created a folder on my computer and it said “Dear Durga Book” and it was almost like I was setting the intention. I didn’t know what it was going to be about, but I did know that Durga and writing to her was an important part of my journey. And so I just had this intuitive feeling that I was going to be able to share this story one day.
In 2021, we were going through the pandemic, I just had my third child, and Durga was very much like, ‘okay, now you’re going to go write your book.’ And I was like, ‘Wait, what? I’m sorry. I’m, like, trying to navigate motherhood again and my business and everything else that was going on.’ And she was like, ‘no, you’re going to participate in this writer’s workshop. You’re going to learn how to write a book proposal. You’re going to enter it into this contest. You’re going to win the contest, and you’re going to write a book.’ And I thought she was nuts. And all of my fears started coming up – who am I to do this, I can’t do this, I’m not enough, what am I writing about?
I had to muster up the courage to write this book. And so Durga was a catalyst for me to call on my courage and say, ‘it’s time.’ This moment made me realize what I’ve been doing professionally for the last seven years is walking folks through my framework to help them activate their courage. So even though I was terrified, I realized this book can take the personal and the professional pieces of this puzzle and really put it all in one place.
When you say that Durga was your driving force for action, do you mean spiritually and religiously, or something else?
For everything, yes—emotionally, spiritually. In 2015, when I was falling apart and embarking on these major life changes in my life, she came through. It was the catalyst for me to say, “I have to start breaking myself out of these fear-based mindsets and really start entering these new phases of my life with courage and disrupting old patterns.”
Describe the writing process for this book. How did you find that courage to move past your fears?
Definitely writing to Durga. Knowing that the book was going to be about this journey of me connecting with my courage, I had to accept the challenge. I’m a writer by training. I’ve been writing my whole life. I was an English major, so I knew I could write, but I had to sit down and excavate six years of my life. I had to go into my journals from 2015 up until when I started writing the book at the end of 2021.
It was wild to re-experience myself going through these various obstacles, these discouragements, these discomforts and then find the strength through this courageous energy I had within me, to take these small steps and overcome each obstacle. The excavation of my own life was an interesting part of the process for me to get clear on the themes based on what I remembered.
The writing process was very spiritually and emotionally transformative because I’ve been doing all this work with my own courage that I sort of had to channel it with my own creativity to write and to marry what I had been doing professionally and what I had been going through personally. So, once I formed the book proposal, the blueprint for what I was writing, and submitted it to the Hay House contest, I then learned I won the runner up prize, I was able to write the manuscript pretty quickly. At that point, I was like, ‘okay, I know what I’m writing about now. I know I have the courage to do it.’ Durga was right, after all.
Walk us through the four steps for somebody who is just hearing about this and is interested in your way of approaching courage.
I have a Courage Kit framework, and I’ve had to walk my talk through it, but I’ve used it with hundreds of clients. It’s a four-phase process to support you with activating your courage and keeping it alive. The first phase is activating your courage and calling it in, identifying your courage metaphor, how to access that energy and how to commune with it and build a relationship with it. The second phase is about aligning with your needs because, as mothers and women, we don’t ask ourselves what we need due to this societal expectation and cultural conditioning. That’s an important part of emerging victorious. Victory is important because it means to attain fulfillment. Being victorious means having the courage to honor yourself so that you can be victorious, whatever that is like for you. The third phase is alleviating stressors so you can feel your best. Then the fourth phase is taking action so you can start making baby steps towards your goals.
How was this journey impacted by being Indo Caribbean? What role did your culture play in this?
The role that my culture plays is huge. In the book, I talk about the legacies of sacrifice that I come from because of indentureship. I’m three generations removed from that history of colonizers exploiting indentured laborers. When you come from these legacies of sacrifice, fear-based mindsets and behaviors accompany it. When I was acting from a place of martyrdom and sacrificing my own needs, I realized I learned that from the women who came before me, who learned it from the women before them.
When you zoom out you realize this has happened across cultures. Why are women in our culture asked not to use our voices? Why are people telling us to shut up, play small and don’t cause trouble? Our voices have been collectively suppressed, and over the last few decades, we’ve been liberating ourselves. We’re going to honor all parts of ourselves and express ourselves as we need to, and we need courage to do that.
Why dedicate the book to your younger self?
I had to dedicate this book to my Little Shanny because her voice was suppressed, and due to cultural and societal expectations, she wasn’t allowed to be her fullest self. She’s very lively and creative. In the book, she is writing and we make rap songs and other things to call on our creativity. This book is an honoring. As I was honoring all parts of myself and healing my own emotional wounds, I was liberating her at the same time.
How would you describe your relationship with Durga Ma? How can others who are not Hindu achieve that sort of relationship with their metaphoric courage figure?
Regarding Durga and myself, I don’t say, ‘I got this courage metaphor, now help me.’ You have to build a relationship with it. In the last eight years, I’ve been able to build a solid relationship with her where my courage is almost automatic. If I feel or think about fear, my automatic courage alert starts going off. The stronger connection I build to her, the stronger our relationship becomes, and the more self aware I become about making courageous choices.
But, in the introduction of the book, I clarify that folks can use the Durga archetype or work with Durga whether they are Hindu or not. It doesn’t matter what walk of life you come from because she embodies victory over evil, maternal protection and an unapologetic courage that we need for fulfillment. So I encourage folks to connect with her because people who are meant to resonate with it will resonate with it and if Durga doesn’t resonate with you, you understand you have this courageous wisdom inside you. If telling my story about the way it looks for Durga and I, inspires somebody to ponder a relationship like that, that’s great! In the end, I just want folks to walk away feeling comforted and equipped with tools to be their most courageous selves.
How do you take this idea, this archetype, and apply it to yourself or anybody?
We’re human beings and I think sometimes we just need something visual or tangible to hold on to. Sometimes I need an idea or person to help ground what’s coming up for me, so the metaphor is really helpful because I can visualize and interact with it.
The metaphor offers information because when you’re scared and fear is clouding your judgment, it’s easy to default to doubt. Your courage metaphor offers information, encouragement or directions – targeted guidance. As long as you connect, communicate with and build a relationship with it, it will help you. That’s why I use “Dear Durga,” channeled writing, as a common thread throughout the book, it’s one modality that works. If this modality doesn’t work for you, then try interacting with it differently. But at the end of the day, regardless what modality you find, you can leverage that metaphor’s information to inform your next step.
How did motherhood and becoming a mother play a role in writing this book and also your career as a life coach?
I started life coaching when I became a mother. I was pregnant while I was in my Life Coaching Certification Program, and Durga Ma showed up just a few months before I found out I was pregnant. I think she knew I was going into the next phase of my life, and I couldn’t continue on my own anymore. So motherhood was a huge act of courage for me. I left a toxic job so I could embark on motherhood and begin making professional choices that would support me once I became a mom.
The beautiful thing about motherhood is that you become a different person – you change. Your ability to care, give, create and grow changes. Motherhood informed the work that I did with other women in their mind, body, spirit wellness and it forced me to focus on my own wellness. Also, Durga Ma just happens to be this maternal archetype, so maternal protection and nurturing felt important to my process as I was healing wounds. This is a powerful energy that can support other moms because we need support. We’re caring for little human beings and, as it is, most moms are under-resourced. Courage is a resource that doesn’t cost any money, that can help with life’s challenges.
Did you have to endure little battles with people around you to gain support for the kind of work that you do?
I don’t think anyone around me discouraged me. The battle was within myself and having the courage to say, ‘I’m this life coach who’s going to focus on courage.’ I had to get over my own impostor syndrome, self doubt and fears that were weighing me down about coaching with this mindset among many other coaches. When I started, I was focusing so much on self care, but then I realized it’s so hard for women to self care because we have a fear of doing it. Everything goes back to fear. That’s why I realized the root of all of this is coming back to our courage.
As an Indo Caribbean mother, there can be a lot of expectations. Did the courage framework also help with that?
Absolutely. Most moms are givers, especially those of Indo Caribbean heritage. We saw our moms constantly sacrificing everything so we can have high-quality lives. But this trajectory of motherhood and bringing my courage in through my own framework forced me to ask for help, set boundaries and put my needs first. Obviously we put our children first, we’re always protecting them. But I began to honor myself. To realize I can honor myself and my needs while managing motherhood felt really important. But that doesn’t happen overnight. It takes time to do that because we’re breaking out of old patterns from our family’s example. This is why, in ‘Dear Durga’ I tell a lot of stories about my grandmother, because she was a major influence in what I thought motherhood should look like.
Can this in turn create a healthier experience for the child?
Absolutely. You’re a demonstration to your children. Your children do not do what you say, they do what you do. I have daughters and a son, and I don’t want my daughters growing up thinking that when they get married or have kids and start a family, they have to clean the house all the time and never experience joy. I want them to see that Mommy can experience joy and fun and she can work, and she can do these things. It may not look perfect, but they can see that I can do all of these things without it costing my mental health and sanity.
Do you have a favorite story that you use in this book for reference?
It’s not my favorite, but the story about my grandmother’s death and the shock that my family and I felt stands out the most. She was the matriarch and anchor to our maternal line. So, when she passed away, it created chaos. As a little girl, it wasn’t until she passed away that I questioned: ‘Who was she? What was her life like?’ It allowed me to see what my grandmother was like outside of being a grandmother. When the funeral happened, I heard stories about how she sacrificed, whether it was for her education or her family. It gave me perspective on everything that went into my family coming to the U.S. But it also made me think, now that I have the privilege and the opportunity to change things, am I going to take advantage of that?
Liu champions personal growth and overcoming fear, emboldening us to find our courage, be vocal about our needs and refute the age-old myth that Indo Caribbean women must struggle to be successful. “Dear Durga A Mom’s Guide to Activate Courage and Emerge Victorious” is now available for purchase.
Radhika Menon is a writer, TV connoisseur and pizza enthusiast living in New York City. She is a proud Michigan native and alumna of the University of Michigan. She loves puns and is sometimes funny on Twitter: follow her @menonrad. 
