It’s been said that selecting a wedding dress is more than just a fitting, it’s a process, a memory in the making. For desi brides, it’s a process and memory times four (or six). When my best friend, Pooja, asked me to go bridal shopping with her in Edison, New Jersey, I jumped for joy and obliged. However, as the date grew closer, both of us were overwhelmed by the pressure of shopping for four wedding outfits. After all, these outfits signified the mark of a lifelong journey. Two days and pictures that would last forever.
“Trendy, affordable and quick,” were her three magic words for her bridal outfits and shopping experience. We decided to do some research and reconvene at the end of the week before my flight home. In a moment of serendipity, I connected with Shashank, co-founder of Nazranaa, a bridal boutique in Edison, which caters to millennial brides and designs bridal fashion.
Their beautifully curated Instagram account got us in the door, but it was Nazranaas’s excellent customer service that sealed the deal. Four hours, four outfits and a very happy bride later, I had Nazranaa’s conception story down pat.
BGM: You and your sister Shivangi opened Nazranaa together a few years ago. How did the idea come to fruition?
Shashank: Our family has been in the clothing business for a while but never bridal. Nazranaa started in 2012 because we saw a gap in the U.S. market for quality bridal pieces where you can actually bring designs to life. Our goal was and is to create a space where we are not only product-centered butservice-centered as well. We offer the services of a small boutique, while carrying a full inventory. Ten percent of our inventory is unique designs by Shivangi.
We also aim to make the buying process as seamless as possible. We would hear horror stories from our friends who bought clothes from traditional bridal stores in NJ. They would order online and get their items two months late, etc. If we say we will get you your order in 30 days, our goal is always to get it to you in 29.
BGM: There are so many bridal shops in Edison. What sets Nazranaa apart?
Shashank: Our target demographic is women ages 19-34. We understand how to efficiently do business with young desi professionals in the U.S. Most of our customers are young professionals who can’t take off work for too long. So we tailor our customer service to accommodate their schedules. In other U.S. stores the fashion is six months behind, but not at ours. We stay on top of trends by following our contemporaries like Sabyasachi and Manish Malhotra.
In addition, our collection caters to fusion weddings. We saw how normalized fusion weddings were getting in the Indian community. Originally we just had a women’s collection, but now we also have a full range of men’s outfits. As long as you have time, we can customize a piece for you.
BGM: What are popular trends for fusion weddings?
Shashank: Lehengas and saris with trains for Muslim and Christian brides. The most common fusion sari pattern for Indo-Western weddings is a heavy white and silver sari with an extended pallu.
BGM: That’s lovely. Nazranaa adds a unique spin to desi bridal wear. Speaking of a unique spin, you have a new reality show on the channel, Aapka Colors, Nazranaa Diaries. How did you venture into the world of bridal reality television?
Shashank: The idea for a reality show was developed three and a half years ago. There is no one else in our space doing a television show like this. There is so much drama that ensues with Indian bridal shopping! I hired a freelancer to shoot an episode and pitched it to television networks. When no one responded, we posted the pilot on YouTube. The feedback we received allowed us to make our next episode better.
We pitched the episode to vloggers such as Canadian makeup artist, Mona Sangha. Mona gave us a shoutout on her channel and within three days we got 60,000 views. The video solidified our position and once again, we pitched the show to networks. Serendipity kicked in when we reached out to Aapka Colors for advertising for our new store. I asked the rep if the network would be interested in our show and he immediately got his boss on the phone. A meeting took place the next day and the rest is history.
If it’s anything I’ve learned from my interview with Shashank it’s that putting in the work and continuous pitching can never go wrong. It works in business and it works in life. Thank you to the whole Nazranaa team for giving us bridal shopping options besides India. As Shashank pointed out, we have no time, but Nazranaa does.
Nazranaa Diaries airs on Aapka Colors at 8:30 PM EST (USA/Caribbean), 7:30 PM EST (Canada) and 10:00 PM PST (USA, Caribbean & Canada) every Sunday.
January 18, 2023January 18, 2023 9min readBy Arun S.
Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!
What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?
I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.
When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.
You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?
On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.
Have you faced adversity as a newcomer in this space?
The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.
Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?
My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.
I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.
Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?
I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.
In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.
What made you decide to name the company Aam?
“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.
What is the process of rethinking fit standards?
Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.
At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.
Where do you feel the fashion industry can improve?
There are big opportunities for improvement in supply chain, fit and inclusion.
On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?
I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.
And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.
As a CEO of a company what is your daily routine?
My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.
First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.
I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.
Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.
As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?
Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).
Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.
On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.
On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.
I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!
We would love to hear some testimonials from previous customers.
“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S
“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M
“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L
“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S
Where do you see the company expanding in terms of different types of clothing offered?
I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.
What is the toughest part of running your own company?
Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.
But, easier said than done!
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.
I was taken aback when my late cousin shared this with me on the cusp of our twenties.
As a fairly modest Indo Guyanese girl raised in the Connecticut suburbs, the thought of discussing a stranger’s love life seemed not only foreign but shocking to me. Nevertheless, my cousin was always bold in this way. She took pride in the more daring aspects of our Caribbean culture with natural confidence. It was one of the things I loved and now miss most about her.
Admittedly however, it was over a decade before I started to understand some of her deeper curiosity in love, sexuality and mental health. This awakening was thanks greatly to Dr. Samosa.
In early 2020, Dr. Sarika Persaud, a New-York based, Indo Guyanese psychologist specializing in relationships, sexuality and complex trauma, took to Instagram as “Dr. Samosa,” an alias inspired by her favorite South Asian snack — and one she feels is a common thread for brown girls.
The platform became a safe space for brown girls to connect on topics like mental health, psychoanalysis, sexuality and relationships. From discussing sexual empowerment to building a strong sense of self, Dr. Persaud quietly became a confidant for those craving practical and candid insights the community shied away from.
Dr. Persaud and I sat down to talk about her journey and breaking these taboos in the South Asian society.
Her interest in psychology started as a journey of self-discovery as a pre-teen.
“I think I experienced myself as different from my peers,” she explained during our interview.
She didn’t get caught up in teenage drama and avoided certain types of relationships and people. Meanwhile, the friends she did make saw her in “this sort of teacher role.”
“I became curious about that about myself — how, in some ways, I found it beneficial to feel my feelings and have a depth people were drawn to, but also use it in ways to isolate myself,” Dr. Persaud said.
She was also beginning to identify as bisexual.
She shared, “I think I was avoiding my sexuality in some ways and psychology became a way for me to understand myself more. It’s always been this confluence of philosophy and science and even art for me.”
Growing up in Queens, New York, Dr. Persaud saw fellow Indo Caribbean women at a “very specific intersection of religion and culture.” It was the nexus of Caribbean values which welcomed sexuality and more modest Indian traditions. Caribbean influence seemed to “remove a boundary” on how Indo Caribbean women felt permitted to present themselves sexually, she explained. On one hand, after her Bharatanatyam dance classes, she saw her didis (the older girls) leave their classical moves behind for sexy Bollywood choreography and dancehall songs.
“It was exciting, like they were just beginning to find ways to express their sexuality,” she reflected. Then, around the same time, Dr. Persaud discovered a copy of the “Kama Sutra” at home and her mother was appalled. “What’s wrong with your daughter?” aunties asked.
Confused, Dr. Persaud thought “You own this. This is from our culture and it’s a Sanskrit text. It’s literally a religious text. It all seemed so powerful — and yet so many people were afraid of it.”
Something didn’t add up.
In 2013, she started a blog to bring a voice to topics like these. As word of her content spread, Dr. Persaud was met with backlash from her temple. Leaders said her blog was inappropriate and dishonorable to her community, but she stuck with it and her family stuck by her.
A few years later, when she launched Dr. Samosa to share her research and insights with a wider audience, sexuality came front and center.
“Sexuality — how you understand and honor what you want and like, and the ways you let yourself experience that pleasure — is intrinsically connected to how deserving you feel in the world,” she explained.
For example, if you think you’re worthy of a raise at work, a partner who desires you, or a family that listens to you — all can be linked back to a block in your relationship with yourself as a sexual being.
However, if you can feel confident in something as “primal, instinctual, and personal” as your sexuality, Dr. Persaud argues you lay the foundation for confidence in these other areas of your life.
Dr. Persaud says the fear of sexuality comes into play for South Asians.
“Being comfortable with your sexuality means being comfortable with your power,” she explained. “If everyone felt empowered and had a healthy relationship with themselves sexually, a lot of our relationships and hierarchies in society would change. And there are just so many people who benefit from women and marginalized communities (like LGBTQ+ and those with chronic illnesses) being disempowered,” Dr. Persaud said.
Throughout her work, Dr. Persaud has found it’s especially difficult for South Asian women to feel pride in themselves as sexual beings.
“There’s so much shame about the self and the body. Women especially are held to a double standard and it’s so confusing. If you look one way, you won’t get a husband. If you look sexual, no one will want to hire you for a job. Regardless of the South Asian ethnic group, there’s the same shame and belief that your body has to look a certain way, and if it doesn’t, you’re not desirable. Everything gets tied up in sexual shame.”
It’s undeniable that Bollywood movies have also heavily impacted many of our views on love and sex, but Dr. Persaud didn’t condemn this.
She says, “People need to realize Bollywood started from a tradition of classical drama and dance from ancient India. Those dances were meant to be explorations of dreams and mythical and philosophical ideas. Bollywood is just a continuation of that. It’s meant to be a break from reality.”
Real relationships are much more fraught and complicated than in films, but that doesn’t mean you should be ashamed of looking to Bollywood as a way to be in touch with romance and love in your life.
“They’re a fantasy,” Dr. Persaud added.
She also argued Bollywood isn’t necessarily as “censored” as many claim.
“People don’t have to watch others physically have sex or kiss to be in touch with their sensuality,” she noted. “It can be much more nuanced to see two people just embracing in a way that stirs up feelings. Like, how does it feel to have your lover’s head against your chest? Culturally, we just explore and express sexuality differently than the West.”
When it comes to becoming more comfortable with our bodies and sexual health, Dr. Persaud says it starts with self-reflection.
“Ask yourself why you’re afraid of being sexy or seen as sexual. Are you afraid your family will reject you? That you’ll be thrown out of your home? We all have different triggers, and once you identify yours, you can get to the issue underneath it all.”
Dr. Persaud encourages women to ask themselves important questions.
“If you’re afraid that if you assert your sexuality, your family will reject or not support you, how can you be more financially independent? How can you find pride in being able to take care of yourself?” She urges women to take inventory of what they like. “Look at books and movies and what you see in the world and consciously take note of what you react to. This puts you more in touch with yourself.”
When it comes to fostering open conversations with others, Dr. Persaud says to lead with vulnerability and clarity.
“If you wonder whether your friends have had sex yet and are embarrassed to ask, voice that concern. Share how you’re feeling or ask yourself why. Leading conversations with vulnerability allows people to connect a little bit more; to feel safer to share.”
“If you’re uncomfortable with something your partner does or want more of something else, talk about what you want to change and why it’s important to you. It’s not a shortcoming on their part, but rather you saying ‘this is what I need for myself. Is this something we can talk about and work on together?’”
With South Asian families, especially older relatives, things can get a bit more complex. Boundary setting is important as the family can bring out your biggest triggers.
“You need to be at a point where you own yourself,” Dr. Persaud explained. For example, if your mom finds out you were out with someone and questions you about it — “A bai? A boy?!” — you should be able to say confidently, ‘Yeah I was on a date,’ and also not feel obligated to give more details. Of course, that may not always be safe for someone younger, but at a certain age, it is OK to be private, to have that shield to protect and develop yourself and your confidence,” Dr. Persaud says.
Dr. Persaud also reinforces the importance of knowing your boundaries when reflecting on “coming out” to parents. She wanted to be open about her bi-sexuality with her parents; that she was dating — but not just men. She stresses however, one does not need to be excessively open.
“Not everyone has to come out and not everyone has to come out to everyone. You’re likely not facing anything new from your parents when coming out. If they are critical and judgmental generally in life, they’re probably going to be like that again. South Asian dads can really just be like, ‘Okay, don’t tell me you’re a sexual being,’” she laughed.
While Dr. Persaud is thankful for her parents’ acceptance, there are members of her family who’ve been less than supportive. She credits her confidence and sense of self for drowning them out.
“I’ve found the more I become comfortable with myself, the more I have this sexual energy that I can use creatively and in other good ways. If my dad rejects me, it doesn’t change that I am bisexual. Or if my mom rejects me, it’s not going to change this thing I know so deeply about myself. I’m just sharing something true. I can’t change it.”
Toward the end of our conversation, I shared with Dr. Persaud that I wondered how my own family would react to this article. I felt a bit of shame.
But she reminded me, “You can also find pride in it — ‘Yeah, I’m really proud of the fact that I’m one of the people breaking the stigma. I’m talking about something important to people’s health.’”
And she’s right, as was my dear cousin in her early ambitions. These conversations are never easy, but walking in curiosity, confidence and pride can help us find our power as South Asian women. It can help break the stigma surrounding love, sexuality and relationships in our community and their roles in our greater health.
In so many ways, sexual health and mental health are not only connected but interdependent. In fact, Dr. Persaud believes the more confident people are in their bodies and identities, the more confident they are as a whole — and the more attractive they are.
“Sexual attraction and energy comes from people being competent and peaceful and calm with themselves; knowing who they are,” she said, and the more we learn to embrace this and speak about it openly, the more we can not only grow but thrive.
For more on Dr. Sarika Persaud’s (aka Dr. Samosa) doctoral work and writing, visit her website or Instagram @doctor.samosa. For more on how to talk to your family or children about sexual health, visit sexpositivefamilies.com.
In honor of women’s history month and Ramadan, we are publishing this short story by award-winning author Adiba Jaigirdar. We had the pleasure of interviewing and connecting with Adiba in the midst of the pandemic, and she has remained a supporter and a friend of the literary vertical and Brown Girl Magazine. This short story by Adiba encapsulates the spirit of friendship and community in a time of celebration. Adiba’s next book ‘Do and Donuts of Love’ will be out on June 6, 2023.
It’s not Ammu yelling my name over and over that wakes me up on Eid morning, it’s the sweet aroma of payesh, floating up from the kitchen, through the floorboards, and making my mouth water.
It only takes me a few minutes to roll out of bed and down the stairs, peering at the massive dish of payesh right in the middle of the kitchen table. It’s what I’ve been looking forward to for all of Ramadan — Ammu’s famous payesh recipe.
“Safa, don’t you dare touch that,” Ammu calls from where she’s standing, by the stove, making a fresh batch of porotas for our Eid breakfast.
“But it’s been so long since…” I start to plead, but Ammu cuts me off.
“Get dressed, get ready, and after Eid prayer, we can have some payesh,” she says, though her voice has already lost some of its fervour. When I glance at Ammu, she has that familiar look of nostalgia. Unfortunately, I know exactly what she’s remembering. “If only it was the payesh that your Nanu used to make…” she says softly.
I heave a sigh, and say, “okay, I’m going to get dressed,” before slipping out of the kitchen as fast as I can. In our house, you can’t really talk about payesh without Ammu’s long-winded story. It always starts with how she wishes we had the ‘real’ payesh recipe that our family — the Jahangirs — have been known for around Bangladesh, since the Mughal era. It’s the recipe that’s been passed down for generations in our family. That is until, after our Nanu unexpectedly passed away two years ago, the recipe seemed to disappear.
This is where Ammu’s long-winded story ends: her bitterness that her older sister has the recipe but refuses to share it with Ammu.
Now, we can only have Ammu’s payesh. Even though she has spent the past two years trying to recreate our family recipe, she insists that there’s something missing. A key ingredient that made our Mughal-descended recipe famous around all of Bangladesh. So, Ammu’s payesh comes with a bitter footnote — a strange kind of loss that people outside of our family would probably never understand.
Back in my room, I shut the door and take a deep breath. Because today isn’t just any ordinary Eid. Today is the day that I reunite my family.
But Ammu doesn’t know that yet.
I fling open my wardrobe and pull out the dress that I had bought online weeks ago. It’s a long violet kameez with floral stitching running down its length. Silver embroidery lines the cuffs of the sleeves, and the ends of the dress; making it sparkle when it catches the light. It’s perfect.
Better yet, it’s part of a matching set.
My phone pings just at that moment. As if, my partner in crime can read my mind.
“Ready for today?” Marwa’s text reads.
My hands hover over the keyboard for a moment. And even though my heart is beating a little too fast in my chest, I type back “totally ready,” and put the phone back on my bedside table. I’m hoping that acting like I’m totally confident in our plan will actually make our plan 100% successful. But truthfully, I’m not sure how Ammu will react once everything is in motion. And I’m not sure if I’m a good enough liar to convince her.
But if all goes to plan, by the end of this Eid day, Ammu’s payesh story is going to get a lot shorter. And Marwa and I won’t have to hide our friendship any longer.
With that thought in mind, I change into my Eid dress.
“I don’t understand this Eid party business,” Ammu complains during the drive from the mosque to the community center, where the bi-annual Bangladeshi Eid party always takes place. “In Bangladesh, there aren’t any Eid parties. It’s just visiting your family and friends; not this ‘party purty’ with virtual strangers.”
“Yes, Ammu, I know,” I groan, glancing out the window and trying not to roll my eyes. I know that will lead to an entire lecture about not being respectful to my parents. “If you made up with Khala then we could…”
Ammu cuts me off by glancing back at me with a stone-cold glare that I’m pretty sure has the ability to kill. It’s the same glare she sends my way every time I even mention that she has a sister. That I have a khala. That these people exist and live in the same city as us. That we could be celebrating together, but the years-long feud between our families has kept us apart.
“No more talking,” Ammu declares, staring straight ahead. She’s clutching the dish of payesh to her chest now as if it’s her lifeline. Considering how much she has sacrificed for her payesh, I guess it kind of is her lifeline.
But, as I glance out the window at the rush of trees and cars and buildings zooming by, I can’t help but think about what our Eid celebrations used to be like. And wonder how Ammu is so okay with letting all of that slip through her fingers.
The buzz of my phone distracts me from my thoughts.
“We’re here!” The text from Marwa reads.
“We’re five mins away,” I text back quickly, before glancing at Ammu. She has her lips pursed — obviously still annoyed that I dared to bring up Khala on a day as special as this. My heart beats a little faster at the thought of what she’ll say when she spots Khala at the party. She hasn’t come to one of these parties in the two years since their fall out, and it’s thanks to Marwa’s spectacular lies that she’s there now. Not knowing exactly what’s waiting for her.
I can tell the party is already in full bloom as soon as we pull into the parking lot. There are barely any spaces left. And the inside of the community centre is like a burst of colour. Whoever decorated the place for our Eid party did a marvelous job. There are multicoloured balloons and streamers hung up around the room. A giant banner on one wall reads ‘EID MUBARAK!’ and the other side of the room is filled up with kids’ drawings from the annual Eid art competition.
“Too many balloons,” is Ammu’s only observation as she shoves one of them aside in order to place her payesh on the large table, in the middle of the room. It’s already filled with different dishes — but I know everyone’s dying for Ammu’s payesh specifically.
I heave a sigh and glance around the party. Through the throngs of people hugging and cheering and laughing, it’s not easy to spot two people. But I do. In one corner, closed off from everyone else, stand Marwa and her mom. Khala doesn’t look happy at all, though she’s wearing an expensive-looking sari and a full face of makeup. And Marwa is looking around impatiently. She’s wearing a salwar kameez that matches mine perfectly — except instead of violet and silver, her outfit is blue and gold, perfectly complementing her bronze skin.
When Ammu’s back is turned, I wave to Marwa. Her face breaks out into a grin as soon as she sees me. She waves back, before motioning to her phone. My own phone vibrates with a text.
Marwa: “Meet me by the bathrooms in two minutes.”
“Ammu, I…have to pee,” I say.
“You couldn’t have gone before we came here?” Ammu says with a sigh. “Okay, go.” She waves me off. But just as I’m leaving, I notice that she’s already trying to push her bowl of payesh on our Bangladeshi neighbours. Not that the payesh needs much pushing. It may not be the recipe descended from the Mughals — but it’s still pretty damn good.
“You’re late!” Marwa says as soon as I’m in her earshot. She pulls me to the little corner just by the bathrooms — almost completely out of sight.
“Ammu wanted to talk to way too many people after the Eid prayers,” I say. “I tried to stop her, but you know what she’s like.”
“Stubborn,” Marwa mumbles under her breath. We both know all too well about that. “Did she bring the payesh?”
“Would it be an Eid party without it?”
She smiles, even though I can tell her heart’s not quite in it. Just like me, she’s nervous about the plan. About how both our mothers will react — after declaring each other enemies years ago and refusing to even be in the same room together. All because of a dessert recipe.
“What if this doesn’t work?” Marwa asks the question that we’re both thinking about. After all, convincing both of our moms to bring their payesh to the same Eid party so that people can taste them both and show our mothers how it doesn’t matter who has the family recipe or not, seems like a good idea — in concept. In execution, it has way too many chances of falling apart. There are so many factors that Marwa and I just can’t control.
But after months and months of trying to come up with some way to get our moms to reconcile, this was all we came up with. Once upon a time, our moms were so close that they named their two daughters — born within months of each other — after the two hills in Mecca. For years, we grew up side-by-side, like sisters more than cousins. Until our parents decided they would ruin all that. Over a dessert that non-Bengalis think is as simple as rice pudding.
“It has to work,” I say, with more conviction than I’m feeling. Marwa nods in agreement.
“Was she suspicious?” I ask.
“Not even a little bit. Once I convinced her that Khala had gone back to Bangladesh to celebrate Eid and that she had the chance to showcase her payesh recipe, it was easy. She wanted to get here early to scope out the best spot for her payesh,” Marwa says, rolling her eyes, but I smile. Because that’s exactly the kind of thing Ammu would do too. The two of them are so alike — and that’s exactly why this feud has kept up for so long.
“Even if this doesn’t work,” I say slowly after a moment. “We’re not going back to being friends in secret.” It’s been too many months of secret phone conversations and text messages. Too many days where I’ve lied to Ammu about meeting a friend from school, just so I can see my cousin. When before, it was sleepovers every week and seeing each other every day. A friendship that seemed boundless.
“We’re old enough to fight them back on it,” Marwa says, not sounding convinced at all. Bangladeshis don’t talk back to their parents…but ours are being ridiculous. They have been for too long now.
So, I gave a determined nod, and the two of us step away from our corner, and back to the main room in the community centre. Where all hell broke loose.
In the middle of the room stand our two mothers — both wearing their new Eid sarees that are now in disarray. They’re in the middle of a screaming match, either unaware — or uncaring — that everybody in the room, around them, is watching them with wide eyes. This is definitely going to be the gossip topic of the year, doing the rounds on all the ‘Auntie/Uncle’ WhatsApp and Facebook groups.
“Ammu!” Marwa calls rushing up to her mom, while I make my way over to mine. “Stop! Everybody’s watching!”
“You told me that she wasn’t going to be here. You lied!” Khala says, sending such a powerful glare toward Ammu that I’m surprised she doesn’t wither away.
“Yes,” Marwa says, even though I’m shaking my head at her vigorously. “Safa and I planned to bring you both here, so you could see how ridiculous you’re being. Right, Safa?”
Everybody’s staring at me now. Except for Ammu, who has taken all the power of Khala’s glare and turned it towards me.
I shift uncomfortably from foot to foot for a second before slowly nodding my head. “Yes…Marwa and I planned it. You both brought your payesh, you can see how it doesn’t matter. People are going to love both of them. They’re…”
“You brought payesh?” Ammu’s voice is a whisper, but somehow it seems to envelop the whole room.
“Of course, I brought my payesh,” Khala says, propping her chin up defiantly.
Ammu turns to the table where all the snacks and desserts brought in by various people are laid out. There’s a bowl of chotpoti, plates of shingara and shomucha, boxes of roshogolla and kalojam. But right on the edge is a dish filled with payesh that is definitely not ours.
“Ammu, no…” but I’m too late. Before I know it, Ammu is striding towards the payesh faster than she’s ever walked before. She grabs hold of the dish, and it’s almost like the entire room is collectively holding its breath.
She glances over at Khala, but there’s no wicked grin on her lips, no evil glint in her eyes. She almost looks…sad.
“You should have given me the recipe,” she says, her voice so low it’s a surprise we hear her. “I deserved it as much as you did.”
Khala frowns, stepping a little closer to Ammu. “I should have given it to you?” she asks. “You’re the one who kept it from me.”
“What are you talking about?” Ammu asks. “Ma told me that she gave you the recipe years ago. And after she passed, I asked you for it. You said you wouldn’t give it to me.”
“I said I couldn’t give it to you!” Khala cries. “Because you were rubbing it in my face. You were the one Ma gave it to. She told me so.”
“Wait!” I exclaimed, stepping forward. Normally, I would never raise my voice like that to Ammu, but this definitely doesn’t count as a normal situation. “You mean neither of you ever had the recipe?”
“She did!” Ammu and Khala say at the same time.
“Nanu lied to you both!” Marwa chimes in.
“Why would she lie?” Ammu asks.
“Why would I lie?” Khala asks. “And why would I keep the recipe from you?”
Marwa and I exchange a glance. All of these years, our moms had been fighting a feud that they shouldn’t have been. But Ammu is right. What reason would my grandmother have for lying to them both? For pitting them against each other?
“Do you think Nanu lost it?” Marwa asks. “Or…maybe that the payesh recipe descended from the Mughals is just a story.”
“It’s not just a story,” Ammu protests, shaking her head stubbornly. “The Jahangirs are descended from the Mughals.”
“But did the Mughals make payesh, or even eat payesh?” I ask.
“I don’t remember seeing any payesh in Jodha Akbar,” says Marwa, like a Bollywood movie is the best factual reference for our family history.
“If you never had the payesh recipe…what is this?” Ammu asks, glancing down at the bowl she’s holding.
“It’s my own payesh recipe…I made it in memory of the one that Ma made.”
“I made mine in memory of the one that Ma made too,” Ammu says softly. “But…I don’t understand.” She shakes her head, glancing down at the ground like that will have all her answers. “Why did Ma lie to us? Why would she lie to us?”
Khala’s eyebrows scrunch up like she’s deep in thought. But for just a moment. “Do you remember when we were kids?” she asked slowly. “And our Nanu used to make the payesh, before Ma ever did?”
“I remember,” Ammu says with a nod.
“When I used to think of Nanu, I used to think of the smell of cinnamon,” Khala says. “Because…”
“That’s what her payesh used to smell like,” Ammu finishes off, glancing up to meet Khala’s eyes. “But Ma never put cinnamon in her recipe.”
I’m not sure what transpires between them in that moment, but it’s like all the years of enmity that didn’t need to exist vanishes just like that.
“So there was no payesh recipe?” Marwa asks, glancing between our two moms, looking a little distraught. I can’t blame her. To think that we’ve built our entire family identity around this and our pride for this famous payesh recipe that goes back generations.
“Maybe once upon a time,” Khala says. “But…I don’t know when it got lost. Maybe it was our Nanu who lost the original recipe.”
“Or…maybe it was Ma,” Ammu says. “And that’s why she lied to us.”
“I don’t think we’ll ever know for sure,” Khala says.
“But…now we have these two payesh recipes,” Ammu glances down at the dish still in her hands. But instead of looking sad or even angry, she looks happy. Happier than I’d seen her in a long time. “Do you want to trade our recipes?”
“Yes!” Khala exclaims excitedly.
And I watch as Ammu and Khala saunter off arm-in-arm to celebrate Eid, catch up on their lost years and — most importantly — trade their payesh recipes.
“I can’t believe our plan worked!” Marwa says, coming up to me with a glint in her eyes.
“Our plan didn’t work,” I point out. “Our plan didn’t even start before Ammu and Khala started going at each other’s throats.”
“Yeah, but…they would have never had that conversation if we hadn’t tricked them into the same room, right?” Marwa shrugs her shoulder.
“I guess. I think we can take credit for this. We’ve earned it.” It definitely feels like our victory watching Ammu and Khala talk and laughs, as if those two years of separation never even existed.
Marwa grins and loops her arms through mine. “Shall we try some of the famous non-Mughal payesh?” she asks.
“We should, especially now that we have two recipes in the family.” And as we wander off to fill up on the tastiest dessert in the world, I think about how Ammu’s payesh story is definitely going to be a lot longer next year.