The Brown List: Staff Picks for March 2018

This March, BGM is feeling lucky with a plethora of new staff picks! You’ll be spring-ready with a slew of amazing new products and hacks, tried and tested by our staffers. Whether you’re looking for a new, cheaper alternative to Fenty foundation or a good book to read by the beach for Spring Break, the Brown List has got you covered!

1. Podcast of the Month: “The Secret Life of Canada” by Leah-Simone Bowen & Falen Johnson

[The Secret Life of Canada Podcast/The Secret Life of Canada]

Now is the best time to discover a new podcast. BG Serisha recommends “The Secret Life of Canada,” hosted by Leah-Simone Bowen and Falen Johnson. It doesn’t matter if you’re on a plane, a train, or just a good old-fashioned Greyhound bus. Regardless of where you’re going, this podcast will have you hooked all the way to your vacation destination.

“The Secret Life of Canada” uncovers bits of Canadian history that you’re never taught in school. We think that our neighbors up north live in a wonderful utopia with an adorable prime minister, but this podcast gives insight into Canada’s long history of marginalizing and discriminating against different groups of people. This information is often overlooked; so far, I’ve learned more relevant information from the podcast’s current six episodes than in most of my history classes growing up.

Check out “The Secret Life of Canada” on the Google Play Store, Stitcher, Spotify, iTunes, or SoundCloud. You can also listen to the podcast on its website.

2. Travel Spotlight: Austin, Texas

[Austin skyline/Flickr]

Need an exciting and unexpected new city to discover? BG Karishma suggests that you plan a visit to the hip capital city of Austin, Texas! The city is a hit with BGM’s Texas staffers; many of us are die-hard fans of its diverse food, nightlife, leisure and shopping scenes. Click here for a quick travel guide, curated by BG Dhara. Also, March is a busy month for Austin. Early March features the legendary South by Southwest Music, Film and Interactive Conference and Festival; you can get tickets here. And from the 30th to the 31st, you can revel in all of the hip-hop, neo-soul, and R&B your heart desires at the Austin Urban Music Festival (click here for tickets). If you can’t make it to the capital in March, Austin has a wide variety of awesome events throughout the year. Click here for an up to date list of every upcoming festival, concert, or event in the city.

3. Planner Hack: Use Sticky Notes!

[Using sticky notes and removable sticky notes can keep your planner neater and cleaner!/ Pinterest]

Our staffers are constantly on their feet to give you the best content. With deadlines and life obligations abound, it can get tricky to keep everything together. If you find yourself, with a messy planner that’s almost unusable, then try this sticky note hack by BG Anjali.

I write out all the dates for project deadlines, exams, and quizzes onto planner stickers. I put them on the “monthly view” portion of my planner, so that in the event of a date change, I can just rearrange the sticker. That way, I don’t have to constantly cross off things or make my planner so messy that I confuse myself. I like to change it up every month by using different color themes of stickers. Work, school, and life are hard; fun, cute planner stickers make everything a little bit less stressful.

Planner stickers can start for as low as $5, such as these simple and bright planner stickers from Erin Condren. Or, you can go all out with entire books and sets of planner stickers, like this $13 set from Paper Source or this $9 set (that’s specially made for Carpe Diem planners) from Amazon.

4. Boy Brow by Glossier

[Boy Brow/Glossier]

Beauty and makeup brand, Glossier, is a favorite among many of our staffers. BG Amina can’t live without her tube of Boy Brow.

This product is great for keeping eyebrow hairs intact while adding volume and depth. Boy Brow can give shape without being overly hard or rigid. It’s my go-to. The formula of the gel is so good, that I can apply it in my car or as I rush out to class in the mornings. Don’t spend hours shaping and taming your thick, luscious BG eyebrows. Go with Boy Brow.

You can get a tube of this award-winning eyebrow gel on the Glossier website. Boy Brow comes in three different shades and a regular clear version, so you can always find the best match for you.

5. Wool Loungers by Allbirds

[Wool Loungers/Allbirds]

Sometimes, depending on your career field, regular Vans or Converse sneakers just don’t cut it; either they’re too informal for work or they cause unsightly slippage on slick office floors. BG Abha has always had this issue and she recently found the best (and comfiest) alternative with Allbirds signature loafer, the Wool Loungers.

Allbirds have the most comfortable loafers on this planet. They’re so great because you can wear them for anything. They’re good for working out, going on quick outdoor runs, and especially for work. I don’t know how I could get through my day without these loafers. They are my absolute favorite.

The Wool Lounger loafers can be found on the Allbirds website, Poshmark, and eBay.

6. Book of the Month: “Confessions of a Surgeon” by Dr. Paul A. Ruggieri

[“Confessions of a Surgeon” by Dr. Paul A. Ruggieri/Amazon]

Whether you need a beach read or just something to help pass the time, “Confessions of a Surgeon” will be a book you remember forever. It’s an autobiography of Dr. Paul A. Ruggieri, a surgeon with decades of experience in the operating room. BG Anjali was hooked the moment she opened the book:

I finally managed to finish this autobiography and absolutely loved it! I purchased “Confessions of a Surgeon” during my freshman year of college and it just stayed on my bookshelf for a year or so. I completely regret putting off reading this book, because I got an intense visual representation of what the ER is really like. “Confessions of a Surgeon” is a must read for audiences of all ages and backgrounds. It’s like Grey’s Anatomy, but in real life and TONS more personal drama.

You can get a copy of “Confessions of a Surgeon” from Amazon or Barnes & Noble.

7. Photo Focus Foundation by Wet n Wild

[Photo Focus Foundation by Wet n Wild/Ulta Beauty]

There’s so much hype surrounding foundation as of late. However, they can get really expensive. BG Ravleen has found a dupe for all of your favorite filter/serum foundations with the Photo Focus Foundation by Wet n Wild.

This is a good, cheap foundation for everyday wear. The Photo Focus Foundation even works well for my oily skin and comes in a good range of shades for brown skin. I wear “Desert Beige.”

You can find the Photo Focus Foundation on the Wet n Wild website, Ulta, Walmart or Target. If you need help finding the right shade for you, click here for the online shade matcher.

8. Movie of the Month: “Teeth”

[“Teeth” movie poster/Wikipedia]

This March, opt for an artsy film. BG Marina raves about “Teeth,” an older, more camp movie that’s not for the faint of heart.

“Teeth” is a wild ride of a movie. From the outset, the movie looks like a horror film, but when you analyze it, it’s more of a satire. Somehow, a film that’s so graphic manages to be weirdly feminist. However, “Teeth” doesn’t weaponize femininity in a violent way for the sole purpose of defeating a guy or for revenge like “Kill Bill” and “Mad Max.” This movie is a unique look at how men are scared of female sexuality, and ultimately use gendered violence to suppress their own self-consciousness at the expense of women. “Teeth” is a testament to how society teaches women to be afraid of their own bodies and cower before men to make them feel powerful. If you can get past the eye-roll inducing movie tropes, you will get a kick out of this movie. Just a quick trigger warning though, there’s a lot of graphic violence and some scenes depict violence against women.

“Teeth” is available for streaming on Netflix, YouTube, the Google Play Store, iTunes, and Amazon Video.

9. Indian Healing Clay by Aztec Secret

[Indian Healing Clay by Aztec Secret/iHerb]

The Aztec Secret Indian Healing Clay is the OG mask of all clay masks. It’s a staff favorite because it’s so versatile and easy to use. One pound of the product can last for years! Some staffers add in tea tree oil for skin toning or argan oil for extra hydration. BG Karthyani is old school:

This cult favorite has done wonders for me and my skin. I use it regularly with just adding water and mixing it in evenly before applying it to my skin. Depending on your skin preferences and what works for you, you can add in extra oils and essences to tailor the clay mask to you. Just remember to patch test before you use it all over your skin.

This critically acclaimed clay mask can found in many different retailers. Some include Amazon, Walmart, The Vitamin Shoppe, H-E-B and NutraPrice. Click here for directions on how to use Aztec Secret Indian Healing Clay.

By Marina Ali

Marina Ali is a medical student, writer, poet, and blue lipstick enthusiast. She is the poetry editor for Brown Girl … Read more ›

Chef Devan Rajkumar: Bringing Indo Caribbean Flavors to South Asia and Beyond

Chef Dev

Passion is something many claim to have, but few truly possess. Whether it’s hobbies, professions or romances, it’s the secret ingredient we all crave but is quite difficult to come by. But on meeting Chef Devan Rajkumar — aka Chef Dev — it takes just a few moments to understand true passion. For the Indo Guyanese chef from Toronto, passion has always been food and its power to connect, nourish, excite and represent. 

[Read Related: 5 Indo Caribbean Food Experts you Need to Know This Winter Season]

It was there, as a child, when he followed his mother and grandmother around the temple, getting daal stains on his kurtas

Today, he’s used it to become a TV personality on Canada’s “Cityline” and Food Network Canada’s “Fire Masters,” to collaborate with renowned caterers The Food Dudes, develop his own line of signature soups and host pop-up events around the world. 

 

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A post shared by Devan Rajkumar (@chefdevan)

Whatever the outlet, Rajkumar feeds his mission to be an ambassador for modern, West and East Indian cuisine. I recently sat down with him to talk about this and the experience of bringing Indo Caribbean flavors to South Asia and beyond.

Feeding a passion for food

“The sights, the sounds, the aromatics. The excitement of the kitchen has just always appealed to me,” he began. “Food moves me in a certain way. I want to nurture and nourish. I’ve just always wanted to do for others.”

As he sat back in a ‘Guyana vs. the world’ tank top, Rajkumar’s energy was palpable.

“I’ve always lived and breathed food, all day, all night. Like I’m talking about food right now. I’m constantly talking about food.”

To Rajkumar, food is education — one of the best (and most enjoyable) ways to learn, teach and explore the world — and he credits his older brother Jai for inspiring this mindset. Jai was the first to introduce him to different cuisines, teach him to be curious about the world and show him how to challenge the norms of a “typical brown kid.”

Despite this encouragement, however, a culinary career wasn’t Rajkumar’s first instinct. The son of a businessman, he initially jumped around universities and career paths. He also struggled with substance abuse and grief after Jai’s passing. Through all the challenges, food remained a constant, and the sense of community it created was a powerful draw.  

“At a very young age, I recognized how food made me feel if I was in a bad mood and how it made others feel,” he shared. 

He’s always looked forward to sitting around a table with friends and family, enjoying a nice meal, and how everybody could share their stories or just forget their troubles.

“Food is a very powerful vehicle for transporting someone.”  

In 2009, Rajkumar finally followed his passion and joined a culinary school. He realized he had a knack for creating this experience for others.

“I realized I had the power and the gift to nourish and nurture someone else in this way,” and it became irresistible. 

A cook with no boundaries, Rajkumar didn’t want to limit the number of people he reached to just those in Canada. 

 

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A post shared by BFF (@burgersnfriesforever)

For many, success in the culinary world is having a thriving restaurant, but after spending six months opening one with The Food Dudes in 2015, Rajkumar realized this route wasn’t for him. 

“I wanted more culture,” he explained. “I wanted to learn and not so much get my ass kicked, but to be a sponge. I knew I needed to travel to broaden my horizons.”

So he did. Rajkumar spent months cooking in India, London, Peru and Dubai. He shared his experiences on social media and people back home took note.

“When I returned to Toronto,” he continued, “that trip had established me as a cook who had no boundaries. As someone who wasn’t afraid to explore and get out of their comfort zone.” 

And get out of his comfort zone he did. 

“From catering to a pop-up abroad to filming ‘Cityline and speaking engagements, every day is different,” he explained. “I’ve had my bouts with imposter syndrome, but ultimately, I’ve gotten to make more of an impact than just opening a restaurant.” 

That impact has especially been prominent in South Asia. 

 

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A post shared by Devan Rajkumar (@chefdevan)

“Mad Love” in the Motherlands

Rajkumar embraces not only his Caribbean culture, but his South Asian roots as well. 

The temple he grew up in was a blend of Guyanese and East Indians, so he knew foods from a typical Guyanese household like alu curry and saijan but also East Indian favorites like dhokla and malai kofta

“Ultimately, we came from India,” he declared. “I embrace the culture and I am very comfortable leaning back and forth into it. It’s in me. It’s who I am.”

In fact, Rajkumar noted his career became much more defined and successful when he really began to identify as not just a chef, but as an Indo Guyanese Canadian chef. 

Hearing this, it was no surprise that Guyana, India and Pakistan stand out as some of  his favorite destinations. 

“Guyana is hugely impactful for me,” he shared, having visited his parents’ homeland frequently. “As soon as that door opens [at the airport], you smell Guyana. You smell the sugarcane burning from rum factories. I have all these wonderful sights, sounds, smells and flavors from those trips.”

His sentiments for India are similar.

“Incredible India is incredible India,” he referred to the country’s tourism slogan. “Every 100-200 kilometers, the menus can change completely. I can live in India for the rest of my life and never see it all.”

Pakistan, however, is in a class all its own.

“There’s something special about Lahore,” Chef Dev explained. “I was told Lahori hospitality rivals the best in the world and I got to experience that. I was interviewed on national television by Mustafa Shah. I explored Old Lahore with Ali Rehman. I got to cook my own chicken karahi at Butt Karahi. Anything I needed, I had. I’ve never met kinder people in my life.” 

 

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A post shared by Devan Rajkumar (@chefdevan)

Rajkumar’s first trip in 2020 was only nine days long, but its impact stayed with him. 

He couldn’t have been more excited to return for a month, earlier this year, and host what his friends there dubbed the “Mad Love Pop-Up,” after one of his signature sayings. 

He filled the menu for the 18-day event with global dishes like ceviche and scotch eggs but infused them with West and East Indian flavors like masala, jerk and cassareep — a rich extract of the bitter cassava native to Guyana. Before he left, he even prepared Guyana’s national dish of pepper pot, a hearty meat stew, for the staff meal. 

“My whole thought process was ‘let me give these people — my family there — an experience they’ve never had before,” he detailed. “Any time I give someone pepper pot or cassareep, they’re just so shocked. It’s so unique.”

Rajkumar is always excited to share the flavors and culture of Guyana with new people, but with his roots in South Asia, bringing them to Pakistan was that much more profound. 

“In India, maybe it’s different, but in Lahore, most people don’t know about Guyana or where it is. That’s another reason why I did this. That’s why I do all the things I do. That’s why I’m wearing this tank top — to raise awareness about my culture and how beautiful it is,” he said. 

Time in South Asia has also helped Rajkumar gain a deeper appreciation for the origins of many Indo Caribbean dishes and reinforced his love for them.   

“Guyanese cuisine doesn’t just have Indian influence, but so many dishes in some way, shape, or form come from there. Like when I’m eating sada roti, I can tie it back to which type of flatbread it came from in India. I feel like a better-equipped chef at the end of the day. I’m more connected to my Guyanese roots and to the culture overall.” 

Rajkumar wants to foster a deeper understanding and relationship between both heritages. He wants his food to build connections, not disparity. 

Bringing the world back home

Rajkumar has visited over 20 countries, but Pakistan remains one place he’ll cherish his entire life. He is grateful not only for the opportunities he’s had there, but also for the chance to offer a fresh, alternative view of the country from what is often shown by the media.  

Chef Dev Rajkumar
Chef Devan Rajkumar wants to use his culinary skills and experiences to bring people together.

“When people saw me posting content from Lahore, they were like, ‘Oh my God, this is Pakistan?’ This is not what we expected. This is not what we thought we’d see.’ They were shocked at how beautiful, kind, and welcoming everyone was.”

Reactions like these are Rajkumar’s ultimate goal.

A cookbook is due next year. He has aspirations of launching merchandise and cookware, traveling to South East Asia, and continuing his pop-ups, but ultimately, he concludes,

“I just want to stand for something. I want to continue to learn, remain humble, represent my Western and Eastern cultures and spread mad love. I want to be an ambassador to that world and be someone who’s dedicated to his craft, bettering himself and those around him.” 

“I just want to continue to grow as a person,” he added with sincerity as he touched on his sobriety and what it’s taught him about achieving your goals. 

“That might sound cliche, but it’s new to me. I’ve spent the last two years learning about myself and being vulnerable about how I feel, my healing journey and what I’m going through. If I excel and continue to invest time and discipline in that arena, everything else around me will flourish. I believe that goes for anyone.”

Rajkumar is going far literally and figuratively, but no matter where he lands, you can be sure he’ll bring something back for his supporters, whether it be a new view of the world or a concoction like a ceviche pani puri on one of his menus. 

“That’s my travels to India, Pakistan and Peru all in one bite!” he exclaimed. 

Chef Dev’s journey has not always been an easy one, but it’s a powerful example of the success one can taste with hard work, embracing authenticity and following true passion. 

To learn more about his work visit his website or follow his Instagram for real-time updates, recipes, and all the ‘mad love.’ 

Photos Credit: Alec Luna

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By Ramona Sukhraj

With a B.S. in Marketing from the UCONN School of Business, Ramona has made a name for herself publishing over … Read more ›

Tilted Lotus: A Brand Rooted in Culture, Compassion, and Style

Tilted Lotus

When she was young, Preeti Gore, the founder of the clothing brand Tilted Lotus, always looked up to her dad’s “natural sketching” talent. His motivation led her to explore her creative side, whether it was experimenting with art or taking up sitar lessons. Regardless of that fact, she pursued a career in science and became a Physical therapist, following her gut instinct.

[Read Related: Hand Embroidery: South Asia’s Not-so-Famous Contribution to Global Fashion]

Stepping into the world of fashion, alongside being a PT, Gore talks to Brown Girl Magazine about her brand Tilted Lotus in depth.

Why “Tilted Lotus?” What is the significance of the name?

‘Lotus’ symbolizes the national flower of India, my birthplace and the land that has shaped me into the person I am today. It represents the roots from which I originate. On the other hand, ‘Tilted’ signifies the distinctive identity I developed while living in Western countries. With my experiences spanning four different nations — India, the UK, Canada, and the US — I’ve had the privilege of embracing the unique qualities of each culture. This odyssey has enriched my life tremendously, and Tilted Lotus is how I offer this special part of me to a diverse American market.

 

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How did the transition to the world of textiles and design occur?

Despite never being pressured by my parents, I convinced myself that pursuing a career in science was the ‘right’ path, and thus became a physical therapist. My first job in the US was at Houston Methodist Hospital, located in the prestigious Texas Medical Center. Driven by my passion to help others, I am dedicated to this profession and have no intention of quitting. Relocating to the UK, and Canada, and eventually settling in the US presented numerous challenges, and every time I felt shattered, defeated, or alone, I somehow found the strength to push forward. My parents, despite limited resources, supported my dreams wholeheartedly, encouraging independence and the pursuit of my passions. My husband — who I affectionately call my “Sheldon” (a nod to The Big Bang Theory) — played a pivotal role in persuading me to embrace my creative instincts. I am grateful to have him as both a strong supporter and a staunch feminist.

Two years ago, I took the first step toward launching Tilted Lotus. I enrolled in the entrepreneurship program at The Wharton School and pursued a course on starting a fashion line. I was focused on finding the right supply chain and developing a solid business strategy, but the real test came when I had to work tirelessly in the ICU during the COVID wave, back-to-back nights and days, all at the same time. Through ups and downs, failures, and victories, I finally launched Tilted Lotus in December 2022.

India to the UK…then now to the US! Did the need to stay rooted in your culture strengthen? If so, how did that help you envision Tilted Lotus?

From my childhood days, I’ve held onto my personal values like a compass guiding my way. During my experiences living in different countries, I noticed [I was] slowly losing myself, losing what truly makes me, me. But my love for my culture grew stronger, and I found ways to preserve it. As I wore clothing that reflected my identity and initiated conversations about culture and heritage, I discovered that these markers not only distinguish us but also bring us closer together. People are often eager to learn and experience different cultures, which inspired me to create Tilted Lotus, offering a glimpse of me to others.

 

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A post shared by TILTED LOTUS (@tiltedlotusofficial)

How do you aim to combine South Asian elements with contemporary designs?

The design process for creating an outfit involves a multitude of elements. Our primary objective is to take a traditional Indian art form, put a Tilted Lotus twist on it, and incorporate it into contemporary, everyday silhouettes that are both adaptable and effortless to wear. Our latest collection, Jungle Glam, embodies this unique concept flawlessly.

Who is your target audience? And, how do your pieces help express themselves?

We cater to a diverse and inclusive audience, embracing individuals of all ages, genders, races, and ethnicities. While our current selection includes unisex options, our plans involve expanding more into the realm of unisex clothing. Our aim is for our garments to transcend traditional gender norms, welcoming everyone into our fashion community, regardless of their background.

Our target demographic consists of individuals who revel in dressing eclectically, and fearlessly expressing their unique selves. Our garments become a canvas for personal stories, silently representing who they are. They complement individual styles and can be effortlessly combined with other pieces, adding a touch of boldness and confidence.

One adjective to describe your clothing line.

Expressive.

How do you want people to feel when wearing your clothes?

Our ultimate goal is for them to exude confidence, radiate happiness, and proudly embrace their true selves when they don our clothing. We want them to feel empowered, ready to conquer the world, and unapologetically display their unique style and individuality.

 

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You mention one of your brand values is compassion. Can you tell us a little about your vision to help your non-profit partner: Three Little Pitties Rescue?

We take great pride in being a strong corporate sponsor for the Three Little Pitties Rescue, an extraordinary non-profit 501c3 organization that goes above and beyond to rescue dogs and cats in dire situations, primarily in the Houston, Texas area. Their unwavering dedication has resulted in the rescue and salvation of over 11,000 animals in recent years, and we are honored to contribute to their cause.

As avid animal lovers, our affiliation with Three Little Pitties Rescue began long before the inception of Tilted Lotus. We have closely collaborated with them, witnessing firsthand their remarkable achievements and tremendous growth over the past few years. Their progress has been fuelled by sheer honesty, selflessness, and unrelenting hard work.

One thing that sets Three Little Pitties Rescue apart is their absolute commitment to ensuring that every donation they receive is put to its intended purpose. They maintain the highest standards of transparency and accountability, ensuring that funds are used solely for the betterment of the rescued animals. There is no room for misuse or misappropriation.

Through our partnership with Three Little Pitties Rescue, we have witnessed the profound impact they have on the lives of animals in need. We are privileged to be part of their journey and contribute to their noble mission. Together, we strive to make a lasting difference and create a better world for our furry friends.

 

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What can we expect next?

We are set to rock the Runway show at New York Fashion Week this fall with Runway 7 productions at Sony Hall, New York. We will be unveiling an all new collection.

Stylish, sustainable silhouettes with love. Tilted Lotus is synonymous with wearing your culture with pride. With prints that bring you back to traditional Indian art, the collections have pieces that you can wear to your next big event or even pair with your everyday jeans and a tee.

[Read Related:KiRu: The Indian Streetwear Brand Reshaping Fashion’s Gender Rules]

And, after an incredible showcase at Austin Fashion Week, the Slow Fashion Festival, and two successful pop-up events at Renegade Craft and Austin Fashion Week, the team is thrilled about what lies ahead this year! Their calendars are full, and they couldn’t be more grateful to everyone that showered them with love and welcomed them with open arms.

Here are some exciting upcoming events Titled Lotus has planned, and they’d be delighted to have you join them in person!

  • New York Fashion Week: Runway 7, Sony Hall, September 9, New York
  • In Todo Pop-up Shop: November 4-5, Los Angeles, California

You can continue to be part of their journey by following them on their official Instagram account, here.

The featured image is courtesy of Tilted Lotus.

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By Shezda Afrin

Shezda Afrin is an aspiring physician from Philadelphia, Pennsylvania. At the age of four, it was quite normal of her … Read more ›

Bold Helmets: Tina Singh’s Innovation is a Multi-Sport Solution

Image source: Tina Singh

Tina Singh, formerly known as Mombossof3 online, understands how to make her presence known in the parenting space. Seven years ago, she set out to create and share content related to motherhood, and there’s been no looking back since. Singh has mastered the idea of evolving with the times and the needs of her audience while staying true to her number one role in life — mom!

As she navigated her personal and professional life through the lens of a parent, she came across a void that just wasn’t being filled. So, in typical Singh style, this mom of three put her entrepreneurial hat on and got down to creating a solution for Sikh kids who struggled to find a helmet that fits over their patkas (a small cloth head covering).

The problem was personal — all three of Singh’s sons wear patkas and just couldn’t find the right helmet for their safety — and so the solution had to be homegrown. Enter, the Bold Helmets.

Singh gave Brown Girl Magazine an exclusive interview in which she talked about the Bold Helmets, the change in her journey since she’s become a public figure, and what it was like to innovate her very first product!

Here’s how it went:

Let’s start from the beginning. How did this idea come to mind?

This idea has been in my head for many, many years — over five years. I had issues with my kids and having helmets fit them after they turned age four or five.

I worked as an Occupational Therapist, in the head injury space, so I was always the one saying, ‘Okay kids, you’re gonna have to tie your hair in the back, do braids, or something in order to put on a helmet properly because I’m not gonna let you go down these bike ramps without a helmet!’ That’s just not okay for me.

So I talked to my husband and said, ‘there’s gotta be another way this works.’ So we did all the things that parents in situations like these do — they hollow out the helmets, some people go as far as cutting holes at the top of the helmet — you do what works. But I had in my mind an idea of what I think the helmet should look like based on what a patka looks like, and what my kids look like. I then found an engineer to draw it out for me to bring [my idea] to a place where I can actually take it somewhere and say, ‘Okay, how do I make this?’

But, yes, it started mainly with my kids and facing that struggle myself.

You mention that this idea had been brewing in your mind for over five years. How long did it take you to actually bring it to life?

To this point, it’s been about two and a half to three years. I let it sit in my mind for a while. Winters come here in Canada and then we forget about it again until we have to go skiing, and then there’s another problem, right?! I did let it lay dormant for a bit for sure, but once I made the commitment to do it, I made up my mind to see it all the way through.

You recently pivoted and changed the name of the product to the Bold Helmets. Can you talk me through how you came up with the new name?

Bold Helmets became the name because they’re designed to be bold, to be different and who you are. I also think that the way the helmet is made, even though it’s made with Sikh kids in mind, there are other applications to it. I do think that taking the Bold Helmets approach embodies its [the product’s] uniqueness and really focuses on being bold and who you are.

And the Bold Helmet is multi-sport, correct?

This helmet is certified for bicycles, kick scooters, skateboards, and inline skating. It is not a ski helmet. So every helmet you use for a different sport has a different safety certification or testing that it has to go through. So, this helmet is called ‘multi-sport’ because it covers those four sports but I wouldn’t take this helmet and use it for skiing. I’d have to make sure that this helmet, or a helmet like this, gets certified for various other standards for other sports.

Makes sense! I want to change the course of the conversation here a bit and talk more about how you pivoted from Mombossof3 to innovating your very first product. How was that experience?

So what I did throughout this journey was that I went from marketing myself as ‘mombossof3’ to ‘Tina Singh’ because I was sharing more of my life’s journey as my kids were getting older and in an effort to respect my children’s space as well, and letting them decide how much — or how little — they want to be involved with what I was doing online. And part of that was about the journey of what I was doing next, and the transition came naturally to me.

I think right now, truthfully, I’m struggling in the space where I kind of have a shift in audience and so my usual, everyday self that I share on social seems like it doesn’t work. I feel like I need to find a new balance; I will always be true to who I am, and I will never present myself as something that I’m not. But, just finding a space for me to continue creating content while also taking on this new endeavor with Bold Helmets, is important right now.

Aside from this struggle of finding that new balance, what is that one challenge that really sticks out to you from this journey?

I think my biggest challenge being an entrepreneur is finding that balance between my responsibilities as a parent, which is my number one role in my life and there’s no one that can take that role for me — my husband and I are the only parents — and passions outside of that.

Do you think it helped that you were creating a helmet for Sikh children so it allowed you to pursue your passion but also work with your kids in some capacity since they inspired the whole idea?

I never thought of it that way, but yes actually, it did! So all my entrepreneurial projects have involved my kids. Even now they were involved in picking the colors, all the sample tests we did they tried the helmets on! They’re probably sick of it since they’re constantly trying on helmets, but I get their opinion on them. Even as we pivoted with the name, we involved them and got their feedback on it also. So, they were involved in very large parts of this project.

And my husband is also a huge part of this project. He’s been heavily involved in this process, too!

You have a huge online presence, and I know that you’re probably not new to trolling and bullying that comes with being on social media. More recently, Bold Helmets was subject to a lot of backlashes. Is there something that you took away from this recent experience? Was it different this time around?

The extent to which things got was different this time around and that’s not something I have faced in the past. But I have been in the online space for about seven years now, and I’m accustomed to it. I think what I learned this time around is that sometimes silence and reflection is the best thing you can do. Sometimes reflecting and not being defensive on feedback that you get — and this may be something that comes with age as well as experience — is best.

But, I’m happy with the pivots we made, the feedback we’ve gotten, and the way we’re moving forward.

You mentioned that this isn’t your first entrepreneurial venture. But each experience teaches you something different. What did you learn while working on Bold Helmets?

I learned to be okay with taking things slow. I’ve never been that person; I’ve always jumped the gun on lots of things. It’s understanding that it’s ok to slow down and recognize that things have to just run their course.

And while the interview wraps up there, there is more to come with Singh on her journey! Catch Lifestyle Editor Sandeep on Instagram LIVE this Saturday, January 28, at 10 a.m. EST, as she has a more in-depth conversation with Singh on Bold Helmets and more!

In the meantime, Bold Helmets are available for pre-order now, and as a small token of appreciation, Canadian pre-orders will get $10 off their purchase until the end of January 2023!

By Sandeep Panesar

Sandeep Panesar is an editor, and freelance writer, based out of Toronto. She enjoys everything from the holiday season to … Read more ›