I discovered Nazranaa, a fusion bridal boutique catered to millennial desis in the U.S., through their Instagram account. When the co-founder Shashank reached out to me to watch season one of their reality show, Nazranaa Diaries (the first-ever of its kind in the U.S.), I immediately fell in love with the store’s concept. Luckily, I soon found a reason to go.
“Nazranaa is my dream bridal store, Priyanka,” said my best friend Pooja.
Shashank obliged and invited us to his store in New Jersey. And yes, we found all four of her bridal outfits. From in-store assistance to tailoring Nazranaa’s customer service was “first-class.”
Today, Nazranaa has expanded from their flagship store in New Jersey to India and is launching season two of their reality show, Nazranaa Diaries. And Shashank is here to answer all of our bridal and business questions.
Be inspired! I hope you get some great ideas for your wedding outfits. Lastly, have fun and enjoy the show!
Nazranaa: The Reality Show
Firstly, congrats on season two! Filming is not easy with a thriving business. What’s new in season two?
New brides, new stories! We were able to dedicate an entire episode to one couple who allowed us to feature more details of their shopping process. We also added a mirror to have a different look of the bride in each shot, a technique that has made our show brighter in terms of production value.
This year the color gray is trending a lot. A bride wearing a grey or blush (pastel colors) gown for her reception is just breathtaking.
Nazranaa: The Business
2. Nazrana is expanding in India and America. What a journey you’re one. Congrats to you and the whole team.
We started this company with our father’s expertise in the Indian clothing business in 2012. Then, my sister Shivangi and I had to gather immense knowledge in terms of generation’s vision for desi clothing. We merged the traditional look with our generation’s fusion wedding look to create pieces that are fashionable and suitable for weddings in the U.S. Our priority is maintaining a high quality of Indian fabrics and embroidery, which we are successfully doing. After becoming the biggest desi bridal clothing store in the U.S., we recently expanded the business in India. We decided to expand our India unit to accommodate the demand from our US expansion.
3. What’s your biggest challenge working in India? I imagine the work culture is different
The biggest challenge is the time difference after working all day, you need to start a second shift of coordinating with the team back home. The plus point, though, is that our work mostly happens in our factories. This makes it easier to have control and access of the supply chain.
Nazranaa: The Mission
4. What do you want people to take away from season two of Nazranaa Diaries?
Be inspired! I hope you get some great ideas for your wedding outfits. Lastly, have fun and enjoy the show.
Holi is a Hindu festival that celebrates the coming of spring and is observed near the end of winter. It’s also referred to as the festival of colors or the festival of love. Although my daughters and I are not Hindus, (we are Sikhs) we still celebrate Holi. Our Holi celebrations always include reading about this festival, making colorful art, playing with the colorful powders, and making some delicious, traditional sweets. This is always such a great occasion to discuss the diversity of Indian culture with my daughters. I use this opportunity to teach them about inclusivity and respect for different cultures around the world. All across India, different states celebrate this festival in their own meaningful ways.
My first experience celebrating this beautiful festival was in university. My roommates, friends and international students put together a lovely day of Holi celebrations outside. We were completely covered in variety of colors — pinks, purples, and blues. There was music, laughter, dancing, and an overall joyous atmosphere (including bhang, which is essentially a cannabis milkshake). It was particularly heartwarming to see so many Indian students coming together as a community, so far from home, to connect with such a beloved tradition.
For those of us, brought up in Canada, such celebrations were amazing opportunities to genuinely experience the true spirit of Holi. Similar to how it is done in India, everyone became one – there were no small groups or cliques doing their own thing; class lines and caste systems, predominant across India, disappeared. Everyone joined together; our skin tones hidden under the bright colours of the Holi powders. It surely was an unforgettable time.
As a child, I got to experience Holi only through Indian Cinema. Bollywood films like “Silsila,” “Darr,” and “Mohabbatein” stand out in my memory. The actors are dressed completely in white at the beginning of the song, enjoying Holi celebrations, and are then painted from head to toe, in various bright colours, by the end of the song. Since then, I’ve learned that certain colours hold meaning and significance. Red symbolizes love, fertility, and matrimony; blue represents the Lord Krishna; and green stands for new beginnings.
Now, as a mother, I don’t want my children to experience our culture through a screen. So we bring these Holi traditions into our home in our own creative ways. We certainly tend to get creative since around March there is still ample snow on the ground outside and a chill in the air!
The activities we have fun doing are:
Making rangoli designs using coloured powders (this is a helpful site we’ve used)
Making paper flowers to decorate the house with (like the ones here)
Making tie-dye shirts (we’ve got a kit for this because the girls love it)
Baking a traditional Indian snack, like gujiya (we bake them because I get paranoid about the girls being around hot oil).
“Let’s Celebrate Holi!” by Ajanta Chakraborty and Vivek Kumar (for three to seven-year-olds)
“Festival of Colors” by Surishtha Seghal and Kabir Seghal (for two to eight-year-olds)
“Why Do We Celebrate Holi” by Anitha Rathod (for eight years old and above)
This year, Holi falls on the same date as International Women’s Day! To combine the two celebrations, my daughters and I plan on sketching South Asian females we look up to the most, and then adding bright colours using different types of paint. For another element of texture, we might add the paper flowers to these as well. I’m thinking these are going to be frame-worthy pieces of art!
Growing up in suburban Connecticut, being the only brown face in a room has never fazed me. I was always the little brown girl in the corner with waist-length hair and a name that made every teacher pause, but the feeling of “otherness” captured in this line was something I knew all too well.
This feeling isn’t unique. It’s the same experience of many immigrants and first-generation South Asian Americans, and that of the main character of “The East Indian”as well.
While a work of fiction set in the 1630s, the novel paints a very real picture of immigration and race in the United States today and the human need to belong.
It is the story of Tony East Indian, inspired by a real person documented in the country’s archives as the first known East Indian in the American colonies, but who is otherwise a work of the author’s imagination and research.
The son of a courtesan from the Coromandel coast of India, Tony unwittingly finds himself as an indentured servant in the plantations of Jamestown, Virginia at just 11 years old.
He accepts “Tony” as his first name — though he doesn’t care for it — because a fellow Tamil once suggested others in the world would find his real name “too hard to utter.” Then he adopts the surname “East Indian” simply because it is thrust upon him when he arrived in Jamestown. The protagonist can no longer even recall his birth name, but soon, he accepts it as a thing of his past.
Over the course of the novel, Tony lands at the center of scandal as he works to establish a new identity as a physician. All the while, he also struggles with isolation, prejudice and the challenges of trying to maintain pieces of the culture he carried with him from abroad.
He is confused as to why Native Americans are also called “Indians” and many colonists simply label him a “moor,” a term used for North Africans or anyone with darker skin, with no context for India or its people in this new world.
He, feeling disloyal to his “many Gods,” converts from Hinduism to Christianity, believing it will give him more credibility and a sense of connection to his peers. He begins to eat meat and spend time at taverns, all in hopes of belonging, and assimilating with colonist ways.
As he comes of age and furthers his physician’s apprenticeship, Tony also begins to ponder questions of race and social class to no avail. He reflects:
“I would talk to Doctor Herman and try to understand the reason behind white skin and black and brown and, more important, what greater distinctions of wit, sensibility, and soul the differences in hue signified. I read and was taught by my master the new ideas put forth by men of learning in England and Europe on the workings of the bowels, the brain, the blood; the causes of migraines, melancholy, and madness, but I never got closer to understanding the real meaning behind what they called different races of men, and if such difference exists in any profound sense that really matters.”
Overall, in “The East Indian,” Tony becomes a man. He learns of the world’s cruelty and its kindness. He learns to work, play, love, hate, scheme, grieve and care for himself and others. But, like most immigrants, he still longs for home.
“For home is singular and unique. Everywhere else is but a stopping place, a bed in a stranger’s house, eating off plates not one’s own, an unfamiliar view from a casement,” Tony said.
When attempts to head West and find an ocean back to India fail, Tony accepts that returning to his motherland is unlikely and resolves that he must learn to adapt.
He worries his love interest, born in the colonies, will not relate to him, for “her heart did not ache for another place beyond the sea” and also wonders what the future of his children will be. Nevertheless, he is never defeated.
“I would thrive wherever the wind laid me,” says Tony. “[I] will be my own shelter, my landing place. Like a snail, I will carry home on my back, find it where I happen to be, make it from what I bear inside me.”
Leaving or even kidnapped from their homes with little to no hope of return, thousands of Indians faced journeys fraught with violence, condemnation and injustice trying to create new lives and identities away from their homeland in places like Mauritius, Fiji, Guyana, and Jamaica. However, like Tony, they also found the strength and courage to survive and establish their own cultures and communities.
While no details are known about the real Tony East Indian, Charry weaves a compelling coming-of-age tale that takes him as well as readers across three continents.
The novel, like life itself, has fast and slow moments, but it is filled with vivid, historically accurate depictions of the colonial world and moving moments that keep you rooting for the main character’s triumph.
It is this authenticity and compassion that makes “The East Indian” an invaluable modern work. There are no known first-hand accounts of the indentured or South Asian colonists in America. The only proof of the mere existence of many are the generations that have come after them.
With several years of research put into it, Charry’s “The East Indian” serves as a rare realistic portrayal of what life may have been for these individuals; the hardships they endured, and the strength they embodied. South Asian or not, it is a rich history not only worth reading but sharing and celebrating.
To learn more about Brinda Charry and her professional work visit her website. The East Indian is now available in print and audiobooks from all major book retailers.
Featured Image: Author Brinda Charry was born and raised in India before moving to the United States for graduate school two decades ago. She considers herself “a novelist-turned-academic-returned-novelist | Photo Credit: Lisa Arnold Photography
Ten to 28% of the world’s population of women experience painful sex. Keep in mind, that this is just what is reported. As embarrassing and as vulnerable as you may feel, you are absolutely not alone. The good news is that in addition to your traditional medical care to treat painful sex (also known as dyspareunia) such as medication, injections and surgery — a conservative approach is effective and long-lasting. Conservative care ranges from pelvic floor physical therapy, chiropractic care and acupuncture which are beneficial in treating the root cause of painful sex, as well as symptoms, for long-term healing.
Some of the signs to look out for if you experience pain are:
Treatment options for painful sex such as pelvic floor physical therapy, chiropractic care and acupuncture provide a long-lasting and profound effect on the pelvic floor and address your entire physical well-being.
The pelvic floor is a layer of muscles that range from the pubic bone to the tailbone. The purpose of these muscles is to assist in bowel and bladder control, support a baby during pregnancy and contribute to sexual sensations. Just like any other muscle in your body, these pelvic floor muscles can become tight or weak which can be a contributing factor to pain.
Pelvic Floor Physical Therapy
Pelvic floor therapy can assist by strengthening and relaxing the muscles which is necessary to relieve pain during sex.
Chiropractors can be extremely beneficial with assisting in helping relieve pain. Associated pain and discomfort can originate from the lower back and buttock muscles. Chiropractors are trained in taking a history and performing a neurological, orthopedic and soft tissue examination to identify treatment options. Deep tissue massage, skin rolling, Active Release Technique, muscle energy technique, ice, heat and electrical stimulation are just to name a few.
Acupuncture can activate the human dopamine system which helps regulate hormone levels and can assist in psychological factors. Acupuncture can improve mood, decrease pain and can be vastly beneficial in managing pain and mental health symptoms.
Ask for help
“Everyone is having pelvic pain and no one is talking about it”
Start with seeing your gynecologist who you trust for a history and examination of current symptoms to rule out any other medical conditions that could be a contributing factor to symptoms.
How to talk to your partner about this in a safe/healthy way
Being open with your partner about your symptoms and painful sex may seem like a difficult conversation. Intercourse should never be painful and learning when to stay ‘stop’ is important in communication. Talking about pain before, during and after sex is important also in your own health diagnosis to see if pain symptoms are improving or becoming worse. Having open communication does not only benefit your relationship but most importantly, your own health.
To experience these symptoms may seem taboo or unheard of but quite frankly, they are common in many women. Women deserve to be directed to proper healthcare.
Disclaimer: These are based on recommendations from a board-certified chiropractic physician and licensed acupuncturist. If symptoms become new or worse, consult with a primary care physician and or OBGYN to co-manage symptoms.