The Five Stages of Social Media Activism

social media activism
social media activism

1. A crime occurs

On Twitter, under the ‘For You’ section, I found a video that was both unbearable to watch and impossible to look away from. Like many people, I was chilled by the parallels to Eric Garner’s death. A quick google revealed that Eric Garner was murdered nearly six years ago. Six years of “I can’t breathe.”

Outrage about the lack of meaningful change took over social media. We said their names. Not just George Floyd but also Breonna Taylor, Shukri Abdi, Tony McDade, Iyanna Dior, Belly Mujinga – too many names.

People went to the streets and social media in what felt like near equal measure. My Instagram feed became a stream of stats on Black oppression over the centuries.

In London where I live and Canada where I’m from, we expressed solidarity with the protestors in the US before realising we had our own problems. In the U.K., a report on the impacts of COVID-19 on Black and other ethnic minorities showed that we are overrepresented in the mortality statistics. In Canada, we mourned Regis Korchinski-Paquet, a Black woman who fell to her death after police were called to her home in Toronto.

Each successive day, more people were posting about the Black Lives Matter movement.

2. A hashtag is born

#BlackoutTuesday arrived seemingly unannounced.

Instagram has become my primary resource for racial injustice. On it, I had found a proforma letter to send to my MP demanding that the U.K. cease the sale of riot gear to US police departments. I learnt about the right places to donate. I was educated about not only white privilege but also about the internalised racism in South Asian communities.

[Read Related: 15 Minutes to REFLECT During Times of Adversity]

On #BlackoutTuesday, this information was suddenly replaced by black tiles. I was told the intention was to express solidarity with the Black lives. Part of me was touched to see black tiles on the unexpected timelines of my baby cousin in Bangladesh, the working-class white kids from elementary school and the posh boy I met through work.

3. The hype is real

As the day continued, #BlackoutTuesday posts became increasingly ridiculous. There was the fitness influencer who posted a black tile with no caption, not daring to directly associate with the movement. The mega-brands with no Black people in their ad campaigns or boardrooms posted them as well. Even the Bollywood actress who has never spoken up about the persecution of Muslims in India (and promoted skin whitening creams) got in on the action.

It was weird.

Some people continued to post oblivious selfies and photos of humdrum banana bread.

I saw a tweet that day from someone bragging about how her entire timeline was black tiles. The implication was that, if yours wasn’t, you were following racists.  

[Read Related: Confronting Anti-Blackness in the South Asian Community]

4. The backlash

Midway through that Tuesday, the backlash began. Some expressed concerns about the black tiles co-opting #BlackLivesMatter, obscuring information about the movement. Others called it performative activism.

Many noted that while 28.5 million Instagram posts were posted as #BlackoutTuesday, there were only 13 million signatures on the petition calling for justice for George Floyd.

When people posted with #BlackLivesMatter, they were asked to take it down and re-upload without the hashtag. Some did, many more couldn’t be bothered.

5. Vive la révolution?

It’s been over a few weeks since #BlackoutTuesday, otherwise known as ‘the day white people realised racism exists.’ A segment of people on my feed have moved on and photos of food, selfies and the holidays we used to go on have returned.

The rest, not so much. Some of them are political, Extinction Rebellion-loving, Trump-hating friends who would always have continued to speak about the issue. Others are new to this. Something about George Floyd and this moment have made them realise systemic racism is real and they need to take action to defeat it.

[Read Related: Op-Ed: Black Lives Matter in the UK, too]

There have already been some wins. Minneapolis has committed to dismantling its police force. New York is seeking to reform the NYPD budget. Statues of slave owners have fallen in Virginia, Alabama and the U.K. Governments are being forced to respond and affirm that Black lives do indeed matter.

The protests are continuing in my city and in more cities around the world each day. Donations are coming in, not least from K-pop stars. Uncomfortable, fumbling conversations are happening. BLM still dominates my social media. I want to believe those that briefly dipped into the fray with their black tiles are continuing the fight in their own way.

I am, fittingly, reminded of a friend’s Instagram post: “A revolution has many lanes – be kind to yourself and to others who are traveling in the same direction. Just keep your foot on the gas.”


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The opinions expressed by the writer of this piece, and those providing comments thereon (collectively, the “Writers”), are theirs alone and do not necessarily reflect the opinions of Brown Girl Magazine, Inc., or any of its employees, directors, officers, affiliates, or assigns (collectively, “BGM”). BGM is not responsible for the accuracy of any of the information supplied by the Writers. It is not the intention of Brown Girl Magazine to malign any religion, ethnic group, club, organization, company, or individual. If you have a complaint about this content, please email us at This post is subject to our Terms of Use and Privacy Policy. If you’d like to submit a guest post, please follow the guidelines we’ve set forth here.
By Rahnuma Chowdhury

Rahnuma Chowdhury lives and works in London. As someone born in Bangladesh and raised in Canada, she is passionate about … Read more ›

Oak Creek: A Story of Hate, Hope and Healing

Every year on August 5th, the Sikh American community remembers one of our community’s most devastating tragedies in recent memory — the Oak Creek massacre. On this day in 2012, a white supremacist gunman entered the Sikh Temple of Wisconsin, a gurdwara (Sikh house of worship) in Oak Creek, Wisconsin where he shot and killed six worshippers and severely injured others. This violent attack was the deadliest mass shooting targeting Sikh Americans in U.S. history, and at the time, was one of the worst attacks on a U.S. house of worship in decades. Six worshippers — Paramjit Kaur Saini, Sita Singh, Ranjit Singh, Prakash Singh, Suveg Singh Khattra, and Satwant Singh Kaleka — were killed on that horrific day. An additional community member, Baba Punjab Singh, was severely paralyzed and ultimately passed away from complications related to his injuries in 2020. Others, including Bhai Santokh Singh and responding police officer and hero, Lt. Brian Murphy, were seriously wounded during the shooting. 

[Read Related: Oak Creek Gurdwara Massacre’s 4th Anniversary: Young Sikhs Express Optimism for the Continued Struggle Against Hate and Ignorance]

In 2022, the community came together to demonstrate that we are undaunted. My organization, the Sikh American Legal Defense and Education Fund (SALDEF) joined in supporting the anniversary observance at Oak Creek: a remembrance event centered around the theme of “Heal, Unite, Act.” The Oak Creek Sikh community hosted a series of in-person events, including the 10th Annual Oak Creek Sikh Memorial Anniversary Candlelight Remembrance Vigil on Friday, August 5, 2022. The program included a representative from the White House, Wisconsin Governor Tony Evers, Oak Creek Mayor Dan Bukiewicz, and representatives of the families who lost loved ones. Being there in Oak Creek 10 years after the tragedy was deeply meaningful — both to see the inspiring resilience of this community and to remember how much remains to be done.

In D.C., SALDEF continues to fight for policies that improve the lives of Sikh Americans. I had the honor of chairing the most recent iteration of the Faith-Based Security Advisory Council at the Department of Homeland Security, providing recommendations at the request of Secretary Alejandro N. Mayorkas. Consequently, the three subcommittees published a report that emphasized the importance of greater accessibility, greater equity, and greater transparency in counterterrorism efforts that for too long revolved around surveilling populations like the one that was senselessly attacked at the Oak Creek gurdwara in 2012. Leading the FBSAC as a Sikh woman, and representing a community that was highly targeted alongside Muslims by both white supremacists and in post-9/11 counterterrorism profiling, was an opportunity to push the Council to advocate more fiercely for further information-sharing between communities and law enforcement, extending grant opportunities for security for Gurdwaras and other houses of worship, and building trust between the government and Sikh communities. In addition, I advocated for accountability for the damage needlessly caused to Muslim, Arab, South Asian, and Hindu (MASSAH) communities by federal agencies historically pursuing “counterterrorism” objectives which has resulted in eroded trust rather than the development of strong partnerships. 

Although we have made great strides in this country, there is still more to do. Through our work we have partnered with many across the nation to come together and find solutions through tenets central to Sikhism and America — unity, love, and equality. SALDEF continues to strongly endorse the policy framework articulated across the Domestic Terrorism Prevention Act (H.R. 350 / S. 963); Justice for Victims of Hate Crimes Act; and the Nonprofit Security Grant Program (NSGP) Improvement Act (H.R. 6825). We believe strongly in mandating federal agencies to create dedicated offices to investigate domestic terrorism; allowing prosecutors to feasibly indict perpetrators of hate crimes; and allowing religious nonprofits to access federal funding to enhance their own security.

[Read Related: Anti-Sikh Hate is on the Rise: Here’s What we can Do]

While 11 years have passed, the effects of the Oak Creek shooting are never far from the minds of Sikh American advocates and the community we serve. SALDEF will not stop taking a stand against senseless violence and hate crimes. We continue to work in unity with our community and movement partners, and fight for better policies that will actively keep all of our communities safe. Through tragedy, we find hope. We know there can be a world where people from all backgrounds and cultures can practice their faith freely and, even though it has eluded the Sikh American community in the past, we still believe this world is possible.

Photo Courtesy of Amrita Kular

The opinions expressed by the writer of this piece, and those providing comments thereon (collectively, the “Writers”), are theirs alone and do not necessarily reflect the opinions of Brown Girl Magazine, Inc., or any of its employees, directors, officers, affiliates, or assigns (collectively, “BGM”). BGM is not responsible for the accuracy of any of the information supplied by the Writers. It is not the intention of Brown Girl Magazine to malign any religion, ethnic group, club, organization, company, or individual. If you have a complaint about this content, please email us at This post is subject to our Terms of Use and Privacy Policy. If you’d like to submit a guest post, please follow the guidelines we’ve set forth here.
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By Kiran Kaur Gill

Kiran Kaur Gill is an accomplished professional with exemplary executive experience. In her role as Executive Director, she is responsible … Read more ›

Op-Ed: An Open Letter to President Biden in Light of Prime Minister Modi’s Visit to the States

Prime Minister Narendra Modi’s state visit
The following open letter is written by Hindus for Human Rights, an organization advocating for pluralism, civil and human rights in South Asia and North America, rooted in the values of Hindu faith: shanti (peace), nyaya (justice) and satya (truth). They provide a Hindu voice of resistance to caste, Hindutva (Hindu nationalism), racism, and all forms of bigotry and oppression.

Dear President Biden,

As Indian-Americans, human rights organizations, and concerned allies, we are writing to urge you to engage publicly and meaningfully to push back against the Indian government’s escalating attacks on human rights and democracy, especially ahead of Prime Minister Narendra Modi’s state visit to the United States.

Despite objective evidence that India’s democracy is under critical attack, you have not spoken out about this crisis. In early 2023, Indian authorities conducted retaliatory raids on the BBC’s Delhi and Mumbai offices for releasing a documentary about Prime Minister Modi. The week before the Summit for Democracy, the Indian government made three successive attacks on Indian democracy. First, the ruling Bharatiya Janata Party expelled Rahul Gandhi from Parliament. Second, the Indian government shut the internet down in Punjab, severely impacting the rights for Sikhs to peacefully organize and protest. And third, the Indian Supreme Court ruled that Indians can be found guilty by association for terrorism. And yet, not one representative from the Biden Administration said anything about even one of these developments. Instead, while Islamophobic violence gripped India in late March, you invited Prime Minister Modi to speak at the Summit for Democracy. Mr. Modi visits DC at a time when the state of Manipur has experienced heavy communal and anti-Christian violence after Modi’s ruling party pushed an initiative to undermine Indigenous rights in the state.

Even when confronted with questions by Indian reporters about human rights in India, your administration has only had private two-way conversations about how both of our governments can always improve. Quite frankly, we find it unacceptable to see such equivocation on Indian democracy from an administration that has been strident in its defense of American democracy and the rule of law. 

India is one of the fastest autocratizing nations in the world, mostly thanks to the current government. Freedom House has rated India as a “partly-free” country for the past three years, and has blamed Prime Minister Modi’s government for a rise in discriminatory policies, including persecution against Muslims and caste-based violence against Dalit and Adivasi communities; harassment of civil society, protestors, academia and the media, and the targeting of political opponents. It has also rated Indian-administered Kashmir as “not free,” citing violations of human, civil, and political rights after the Modi government revoked the territory’s autonomous status. In Reporters Without Borders press freedom ranking, India has dropped to 161 out of 180 countries in 2023. India has appeared in the Committee to Protect Journalists’ Impunity Indexwhich examines accountability for unsolved journalists’ murders — every year for the past 15 years and currently ranks in 11th place worldwide. According to PEN America’s Freedom to Write Index, in 2022, India was one of the top 10 countries that jailed writers globally. The Varieties of Democracy Institute characterizes India as an “electoral autocracy” and blames India’s descent into autocracy on Prime Minister Modi. And the U.S. Holocaust Memorial Museum has said India has been one of the top 15 countries at risk for a mass atrocity event every year since 2017, which reflects the toxicity of Indian politics under Modi. 

Given the magnitude of this crisis, we ask you to engage directly with Indian-American and human rights civil society leaders to explore solutions to address India’s human rights crisis. We also ask you to employ the tools at your disposal to ensure that the Indian government cannot attack Indians’ human rights with impunity. As the 2022 Bureau for Democracy, Human Rights, and Labor report details, several government individuals have committed human rights violations that, under U.S. law, would qualify them to be sanctioned under the Global Magnitsky Act. Indian security forces that have engaged in human rights violations should have security assistance rescinded, under the Foreign Assistance Act of 1961. 

Finally, we urge you to publicly call on the Indian government to honor its commitments to human rights, including calling on Prime Minister Modi and his cabinet to halt the use of anti-terror laws to arbitrarily detain political critics. You can publicly denounce the rising numbers of political prisoners and the weaponization of the rule of law in India to shut down criticism. Even if you are not willing to personally criticize the Prime Minister, you have ample opportunity to criticize the Indian government’s misuse of public trust and public institutions to consolidate power and undermine the will of the Indian people.

As President of the United States of America, you hold a unique position to lead the fight against authoritarianism. Prime Minister Modi will listen to you when you speak. But he and his allies will only change if you take a stand publicly. We urge you to listen to those of us who care about India and ensure that one man cannot steal the futures and the rights of our loved ones in India.

— Signed by countless organizations and individuals leading the charge (linked here).