How Do People Still Not Get The Problem with ‘The Simpsons’ Character, Apu?

[Photo Source: Screeshot/Fox]

by Fatima Ahmed – 

With his 2017 documentary “The Problem with Apu,” comedian Hari Kondabolu analyzed the different stereotypes and clichés that “The Simpsons” animated character, Apu, represents. He boldly and publicly denounced Apu, calling him a racist depiction of South Asians. The aftermath of the doc has been a mess of racially insensitive responses, much like the character itself.

After the airing of the documentary on TruTV, the actor who voices Apu, Hank Azaria (a white man), spoke out about what he saw. He claimed his “eyes have been opened” and he is willing to have a dialogue on this topic.

Following that, “The Simpsons” released their response in a 21-minute episode titled “No Good Read Goes Unpunished.” In the episode, Marge realizes that her favorite childhood book is full of offensive content that she was previously ignorant of. Through this narrative, “The Simpsons” delivered a highly misguided response from a place of privilege on whether they think they are being racist.

The Comedy Trap

Racism disguised as humor is arguably the most insidious of its kind. It disempowers the subject of the joke and allows the person making a joke a foolproof excuse to defer any responsibility or blame.

Racist jokes perpetuate racism. This isn’t news to anyone. But hiding racism in comedy masks that harm in humour, giving the illusion that it’s comparatively not really that big of a deal — which can arguably be more detrimental. Anyone who raises a voice against such humour is automatically “being too sensitive” or “can’t take a joke.”

On the other hand, it allows the people in power, namely white people, to laugh at racism and in doing so, dismiss it. They get to benefit off the power of their whiteness and diminish people of colour for things they can’t control, like their accent. It creates the idea that if racism is funny, it’s okay.

The problem with this is that the people in power get to decide what’s funny and what’s not. While the people suffering from the damaging effects of the joke get no input in that decision. If they question it, they are silenced.

“The Simpsons” uses a similar tactic to discredit accusations of racism. In the documentary, a writer of the show, Dana Gould, says, “but it’s [Apu’s accent] funny.” However, it’s funny because it plays up racist stereotypes based on a larger system of oppression that persecutes people of colour. So why is that okay?

The White Defensiveness

Hollywood’s representation problem remains because white content creators refuse to address the root cause of it. White defensiveness in the face of racism allegations is what really stalls any conversation. We see it with Dana Gould and Hank Azaria in the documentary, but we’ve also seen it before all over the industry.

When Lee Daniels (showrunner of “Empire”) asked Beau Willimon (showrunner of “House of Cards”) whether he has any black writers in his writers’ room, he fired off, “How many women do you have? How many Asian writers do you have?” He did not want to admit he had no black writers on his staff, calling the question “weird.”

It is this exact attitude that hinders an honest dialogue on racism and representation in the media: Because white content creators are too worried about being called racist than actually focusing on the harm they are causing. They grasp at excuse after excuse to take the blame off themselves. “It’s funny” or “I have a job to do” are weak explanations for the damage that “The Simpsons” is doing. Not only is that an insult to South Asians but to creativity itself.

At the end of the day, white content creators refuse to ask themselves the hard questions and resign themselves to a passive position when questioned on their racism. No one asks why this accent is funny or why the racist effect is worth the comedic one. No one ever acknowledges the western viewpoints that shape our understanding of “funny accents.” And no one ever acknowledges the racist bias Americans subconsciously have against people of colour. Laughing at their accent is just one of the manifestations of a deep-seated and disturbing attitude toward minorities.

The Wrong Response

Recently, Hank Azaria has gone on record to state that he believes this is an important conversation to have. Apparently, “The Simpsons” don’t think so, as their recent episode brushed off the whole issue. In the episode, Marge attempts to make an outdated and offensive book acceptable for modern times. About the process, Marge says,

“It takes a lot of work to take the spirit and character of a book but now it’s as inoffensive as a Sunday in Cincinnati.”

But it is possible to create work that has heart and character and doesn’t rely on offensive material. Ironically, this is work “The Simpsons” refuses to do.

Bill Maher also commented on this, urging people to take that same view. Recently, he asked his audience to “stop being surprised every time you watch an old movie or TV show and find some of the ideas in it are old.” He went on to tell people to stop expecting content to be “woke” 30 years before being “woke” was a thing.

But “The Simpsons” isn’t an old TV show; it’s on the air right now. And Apu isn’t a frozen-in-time character that we cannot judge from contemporary standards. He is a character in progress who is only as informed and evolved as the writers that write him now. For decades, he was sadly the only mainstream representation South Asians got, and as Kondabolu points out in his documentary, South Asians are still fighting tooth and nail to have the few celebrities who do represent the community represent them as realistically as possible.

The problem is that Apu’s origins are racist and offensive. They cause real-world harm to real people living real lives. What the show and Bill Maher fail to understand is that this isn’t political. To many people, this is personal and present, as was the point of Kondabolu’s entire documentary. Clearly, “The Simpsons” missed the point.

Read Related: “‘The Simpsons’ Respond to ‘The Problem with Apu’ — Only to Make Things Worse”]

We must ask the question: Is preserving and perpetuating offensive content worth the damage that it causes minorities? Is the spirit and character of Apu so important that the creators of “The Simpsons” are willing to risk the suffering of the South Asian community? The answer is yes, they are.

In fact, ‘The Simpsons’ creator, Matt Groening said about the Apu controversy that we all live in a time where people “love to pretend they’re offended” and clearly doesn’t care about those who have been offended and affected by a stereotypical character. Creating (and now defending) Apu was a decision they made without consulting the community they abandoned.

So, when Lisa Simpson asks,

“Something that started decades ago and was applauded and inoffensive is now politically incorrect. What can you do?”

You can stop it, that’s what you can do.

 


Fatima Ahmed is a 1.5 generation Pakistani working on her degree in English Literature in Vancouver, Canada. She has an interest in human rights activism, social justice affairs, literature and art as well as excessive chai drinking. You can find her on twitter @FattyA123 or read more of her articles at schemamag.com.
By Brown Girl Magazine

Brown Girl Magazine was created by and for South Asian womxn who believe in the power of storytelling as a … Read more ›

Well-Behaved Women Seldom Make History — A Review of Sundance’s ‘Polite Society’

Polite Society

For any of us who have siblings, the relationship with them can be one of the most fulfilling ones. And also one of the most bloody frustrating. No one can quite stroke the fire like someone who knows you extremely well, or sometimes not, but have a familial bond with that neither one of you chose. In “Polite Society,“directed by Nida Manzoor, sisters Ria Khan and Lena Khan’s loving, sweet, and sometimes tumultuous relationship takes center stage. 

[Read Related: Poorna Jagannathan and Richa Moorjani of Netflix’s ‘Never Have I Ever’ on Womanhood, Racism, and Issues Generations of Desi Women Still Struggle With]

Played delightfully by Priya Kansara and Ritu Arya, respectively, the evolution of their relationship is one of the film’s greatest and simultaneously weakest points. It’s also pretty cool to see two South Asian actresses in an action-comedy movie — how refreshing it is to mention the art of choreography and praise it in regards to fight sequences vs. dance sequences for a film centered on two South Asian women — that itself shows progress. 

Set in London, Ria is an aspiring stunt woman who already shows massive talent in martial arts. She looks up to her older sister Lena, who is enrolled in art school and, also holds remarkable potential in a somewhat less traditionally acceptable field. Their relationship starts off as supportive and sweet with no inclinations of jealousy or resentment that sometimes plagues sisterly bonds. But this also means that they are quite protective of one another, almost to the detriment of their well wishes for each other. 

This all happens when Lena gets engaged after dropping out of art school. Ria feels betrayed. They were supposed to be on this journey together in fighting for their dreams. Ria decides that she knows what’s best for her sister and enlists the help of her friends to rescue the damsel in distress from her own wedding. Her deep animosity towards the prospect of Lena getting married is also fueled by Lena’s fiancé and his mother acting extremely suspiciously. The twist that ultimately brings the two sisters back together is both shocking and weirdly somewhat progressive in the motive behind the villain’s origin story. But the twist, unfortunately, is too ambitious for the movie as it tacks on another genre and theme earnestly, but still clunkily. 

“Polite Society” tackles not only what it means to fight for one’s dreams but also what it means to have just one ardent supporter. As Lady Gaga famously said, “There can be 100 people in a room and 99 of them don’t believe in you but all it takes is one and it just changes your whole life.” Well, Ria’s Bradley Cooper was her very own sister who seemed to abandon her, and her faith in her, when she chose a different path. For Lena, the film opened up the question of marriage and the weight it bears in the life of a South Asian woman. Ria’s lack of understanding of the pressure it places on Lena is the start of the change in their relationship — the start of Ria’s coming of age and the start of Lena settling firmly into her adulthood. 

Polite Society
Director Nida Manzoor, cinematographer Ashley Connor and actor Priya Kansara on the set of their film “Polite Society.”

Standouts from the cast include Ria’s best friends, played by Seraphina Beh and Ella Bruccoleri, who commit to the story and characters with such hilarity and conviction. They add the lightheartedness and playfulness the film needs, and it is refreshing that never once do they use Ria’s cultural background as a way to make fun of her or dismiss her.

[Read Related: Ms. Marvel’s Iman Vellani and Mohan Kapur Talk Cultural Pride, Hollywood and Brown Representation]

It is also heartening to see Lena and Ria’s parents being some of the most supportive South Asian parents seen on screen. At the end of the day, it is not the external family pressure that impacts the decisions made by the sisters but rather their own satisfaction, or lack thereof, with their own lives that become the driving force of their actions. 

“Polite Society” is written and directed by a South Asian woman for South Asian women, and is definitely worth a watch when it releases in theaters this April. 

Photo Credits: Focus Features LLC

By Nimarta Narang

Born and raised in Bangkok, Thailand, Nimarta grew up devouring Hindi movies, coming-of-age novels and one too many psychology textbooks. … Read more ›

‘BollyWed’: Toronto’s First-Ever South Asian Bridal Series is Here!

For the Singh family, Chandan Fashion has always been bigger than simply a bridal showroom. Located in the heart of Gerrard Street, a bustling Little India in Toronto, the bright blue and pink building can be spotted from a distance. Over the years, Chandan has garnered attention from customers from all over North America, even as far as California and Virginia.

For Chandan and Roop, who work alongside “Mom and Dad,” Chandan Fashion is a family business and a way to showcase the beauty of South Asian culture while playing a helping hand in allowing every bride and groom to feel special on their big day. Chandan is their legacy and one they hope to be able to showcase the beauty and intricacies of throwing that “big Indian wedding” on their new CBC show, “BollyWed.”

“BollyWed” follows this tight-knit family through the joys and difficulties of running a multigenerational business. Throughout the variety of clients, discussions of new generation business practices versus old generation, many lehengas, and plenty of laughs, this is one whirlwind journey through the marriage industry.

Brown Girl had the opportunity to interview Chandan and Roop Singh, who were incredibly down-to-earth and a joy to speak to. Here is the interview down below!

What was the inspiration for opening Chandan?

Chandan: My mom and dad started the vision back in 1984 — they started the business. I have a store in India that was started by my grandfather which my father worked in as well, so it is kind of multi-generational of being within this industry of clothing and fashion. My father had a dream of starting what his father did in India, in Canada. While visiting friends in Toronto, my father knew that the Gerrard Indian Bazaar was the right place for them to start, it was the largest Indian market in the Northern America area. He rented a space for two years a couple of doors down from where Chandan originated and then in 1986 we had the opportunity to purchase the corner unit and grow it from one floor to two, to now a four-floor showroom.

Roop: And it should be noted that 1986 is also the year that Chandan was born, hence the name of the store. Chandan Fashion.

Many cities have their own versions of Little India. What was it like growing up/operating in Gerrard Street East? What do you think makes Gerrard Street unique?

Roop: It is funny you say that because even now when we have people traveling to Toronto, checking out Gerrard Street is on their itinerary. So we get a lot of clientele that are visiting from out of town whether it be visiting for the day or weekend. Some of them will sometimes get a hotel nearby for about a week and do their entire wedding family shopping with us.

Chandan has literally grown up in Gerrard Street, but I grew up in Toronto as well. I spent a good chunk of my own childhood in Little India on Gerrard Street. Growing up in the 90s, it was the only Indian bazaar in the greater Toronto area, so anyone who wanted to meet members of their community, have really good South Asian food, shop for upcoming events, or celebrate Diwali or Holi, this is where [they’d] go. This is where my mom would take me on the weekends and I remember popping into Chandan Fashion when my mom needed an outfit. In that way, our childhoods are connected over Little India and I feel like a lot of first-generation kids will sympathize with me, when we wanted to feel a little bit at home, that is where we would go.

How did you get the “BollyWed” opportunity on CBC? What is it like working with your family? What roles do you all play in the business? How do we get to see this in the show?

Roop: It has been quite a journey. It wasn’t necessarily such a drastic transition because already the family was very close-knit in the sense that they are working day in and day out. We do our social media together and our buying together, go to fashion shows. So naturally things we were already doing as a family were just translated to the TV. That is what I love the most about the show, it is just an authentic following of what we do on a daily basis as a family and as a business. It has been a great experience and something that we are super grateful for. It was actually seven years in the making and I’ll let Chandan tell you how “BollyWed” came to be.

Chandan: It started out in 2014. I was at a wedding show and I was approached by the executive producer, Prajeeth and we shot a shizzle. He had an idea of a wedding show with a family narrative and I had been watching ‘Say Yes to the Dress’ extensively. I knew that there was this really interesting market and this fascination with South Asian outfits and bridalwear given that it was so colorful and the beadwork was so ornate. There was a lot more interesting subject matter, especially if we tie that into a seven-day-long wedding and you tie that into multiple events and families. That is more prevalent in South Asian culture: what the mother-in-law thinks, what the mother thinks. But five to six years went by and we got 22 rejections over that period by almost every network imaginable. I was always excited that we were getting rejected because I knew that eventually, we would get a yes. Eventually at the end of 2021, around the end of the COVID era, the production company reached out asking if we were still interested in the show. I said it was never a question of ‘if,’ it was a question of ‘when.’ From the get-go, I knew that this show would be picked up, I knew it would be a success. In March 2022 we got greenlit. We had this amazing journey of seven months of continuous filming. It has been an amazing journey to be able to represent South Asians on television in a way that has not been done before. I like lighthearted programming and I am glad that we were able to influence the show because of our lives and make it a lighthearted family show that people can watch. But we still get to have important discussions.

Roop: I love that Chandan mentioned this. We get to showcase a lot of pivotal subjects in today’s society. For example, we made sure that inclusivity was showcased across all 10 episodes and that is something that I give credit to our directors and producers, they did a wonderful job showcasing how inclusive not just us as a business, but as a brand and as a family we are. These are values that have been instilled in us, that when somebody crosses your threshold and comes into your store, it doesn’t matter what their background is, their color, or their orientation, that is irrelevant. It is something that we don’t factor in, we just consider that this is the patron, the client. There is no judgment — not in our store, not in our family. And I love that we were able to share that on a big screen for everyone to see. That was one reason why it was so important to do this, but the other reason has a lot to do with Chandan and his childhood.

Chandan: So for me, I was born and raised in Toronto. I went to a very small school where I was the only South Asian for a long time in that school. I was the only Punjabi kid, the only kid with a turban, and eventually the only one with a beard, so I noticeably stood out compared to all my peers. My father with his best intentions sent me to a really small school, a private school, that he could not afford to pay for. Where at times the check would bounce every month, but he had a very strong belief that if he provided me a quality education [so] I would keep something really dear to him —keeping the belief in religion — I wouldn’t cut my hair, I wouldn’t cut my beard, I wouldn’t conform to society. He wanted to give me the best chance to succeed as is, [but] the unfortunate truth was I was bullied, I was picked on. I wouldn’t tell him, but people would grab my jurra, my turban, and my hair. And as a kid I would just let it go because you do not want to go home and tattle to your parents, but also because I knew how sensitive of a topic it was to my dad. And I think that my experience would have been different if people didn’t ask me every month, ‘How long is your hair? What do you keep under that?’ All these questions made me feel really uncomfortable, but the other kids also asked because they had never seen anyone like me. If I had grown up with a show like this, I would not have felt so alone, such a strong desire to belong. This is one of the reasons I really believed in the show, I really wanted to have representation. Even if there is just one other kid who watches this show and grows up in a suburb where there aren’t many South Asian kids; if he is able to turn the TV on and see my dad with such a thick accent — English isn’t his first language — but he still owns it so confidently. Or they see a guy like me with a turban and a beard and see that frankly he still has such a hot wife.

Roop: But beyond that, this gentleman with a turban and thick accent, they are such normal people. They love takeout, they like to play tennis, and they could be your neighbor. Other than their outward appearance, they are very much like you, very similar.

Your support in styling Priyanka for their drag performance was inspiring and refreshing to see. How do you change your styles/designs to foster inclusivity?

Roop: I think that goes back to what I was saying about how Mom and Dad have fostered this universal approach to our clientele. We do not look beyond their needs. I think it is also important to note that some people had thought that we had Priyanka come onto the show to make it more interesting, but their relationship with the store spans over the past five to seven years.

Chandan: Twenty years. Priyanka and their family have been shopping at the store for the past 20 years since they were kids. When Priyanka started exploring the world of drag, they came and said they needed a costume that they would be designing. It also wasn’t even any of my peers or me that made that connection with Priyanka, it was actually my dad, the older generation. He said, ‘Don’t worry beta.’ He actually corrected himself and said, ‘Beti, we will be there for you.’ And he got them a really nice sari and lehenga which they converted into a costume that won the first season.

Roop: And Priyanka put their own spin on it and created something amazing. Only because we were the designers of those pieces could we tell that that is a piece from our lehenga. They did such a fabulous job with it.

Chandan: I think we sometimes think of the older generation, like our parents, as being more conservative, but I think that it is a one-sided narrative. Not all of the older generation is as conservative as we think. And my dad just took it as a paying customer is a paying customer. It doesn’t matter what their orientation or beliefs are, and that just naturally unfolded into the story that we are sharing. He did not treat it as a big deal.

 

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For our readers currently planning their weddings, do you have any pieces of advice on how to balance all the heavy details of wedding planning without losing sight of why they are doing it for?

Roop: One thing for the bride and groom is not to lose sight of themselves in all of this. I’ve been there and done that. You plan this extravagant seven-day affair, you have all these people flying out to your wedding, and you feel this really heavy responsibility to make sure that all these guests are taking time out of their lives to celebrate your union. And like myself — and I am guilty of this, which is why I want to tell my fellow brides — [you] tend to make it less about [yourself] and more about everyone else who is attending. And yes, of course, everyone is important and I owe them respect for joining us. But remember what you want in the heart of heart, if you want a small wedding, go for a small wedding. If you want a big wedding, go for a big wedding. If you want the seven-tiered cake, go for it, if you just want cupcakes, go for that. At the end of the day don’t forget what makes you happy. Don’t lose sight of it, just be authentic to yourself.

Chandan: Oftentimes in the wedding industry, people are really looked down upon. Like, ‘Oh my gosh, you are spending so much for this wedding!’ Or, ‘You are obsessing over these details!’ If it is important to you, it is okay. I would not let judgment get in the way of doing what you want whether it be a small intimate 20-person wedding or a having a 1000-person wedding. This is your moment. The biggest thing I hear is, ‘Oh, it is only for an hour.’ But, if you have a photographer, nothing is for an hour. It is for a lifetime. Those moments last a lifetime. If it is something that you hold near and dear to you, you will cherish it. I wish people would stay true to themselves.

Roop: Yeah, agreed. Be mindful of what sparks joy in you and let that be your compass. The most important piece of advice though: At every function please request that your caterer create a to-go container of the meal at the event for you and your partner to enjoy after because often, and it is so sad to hear this, the bride and groom will eat last at their own event or not at all. And you spend all these months planning [an] extravagant menu and then you don’t even get to eat your own wedding cake. Hah! That happened to us!

Do you have any future plans that you feel excited about sharing with Chandan?

Chandan: Yeah! I would say concrete plans are in the pipeline. In the first episode of ‘BollyWed’ [you] see that we come to the realization that there is just not enough space and we would love to expand into another space.

Roop: And this is where you get a lot of the new generation, old generation beliefs. Because mom and dad believe that the family should stay very close-knit and together to run the one location. And Chandan has the belief that [the] true success of a business is when it is scalable, and has multiple locations nationally, globally even. In Episode 10 you get a conclusion, but we will let the readers watch it for themselves!

You can now watch the inaugural season of CBC’s “BollyWed” on CBC TV every Thursday at 8 p.m. EST or stream it for free on CBC Gem! And that’s not all from the Chandan Fashion team! They’ll soon be featured in an Instagram LIVE chat with Brown Girl Magazine, so stay tuned!

By Vashali Jain

Vashali Jain is a medical student at Virginia Commonwealth University. In her spare time, she likes to experiment in the … Read more ›

Anita Verma-Lallian Talks Camelback Productions and the Need for Greater South Asian Representation

Camelback Productions

Award-winning commercial real estate and land consultant in Arizona, Anita Verma-Lallian, is venturing into the world of entertainment with her newfound production house, Camelback Productions, making her the first South Asian female in the state to do so. Verma-Lallian is a woman used to paving her own way, and now she’s committed to doing it for future generations.

[Read Related: Anita Verma-Lallian Launches Arizona’s First South Asian-owned Film Production and Entertainment Company ]

Through her production company, she aims to contribute towards greater South Asian representation in mainstream media with a focus on storytelling that’s relevant to the community. In a conversation with Brown Girl Magazine, the real estate maven spoke about what inspired her to shift from investing in land to investing in creative dreams.

Tell us more about Camelback Productions and what your hopes are for the company?

The intention is to help communities that are not being represented in the media. As you know, there are a lot more streamers looking for content so that presents an interesting opportunity for people to tell stories that are otherwise not being told.

For us it’s important to tell these stories that aren’t being told, and tell them in the way that we want them to be told. With South Asians, for instance, the roles typically given are stereotypical. There are only four or five roles we are playing repeatedly. I want to show the South Asian community and culture in a different way. 

You come from a business and investor background. I am curious to know what catapulted your interest towards establishing a production company?

Good question. There were a few things that inspired my interest. I was looking to diversify the different opportunities we offered our investors. We’ve done a lot of real estate, so we were overall looking for different investment opportunities.  And then, at the time when I started exploring this, the real estate market was in this wait-and-see for many people. 

Everyone was sitting on the sidelines waiting to see what happens next. There was a slowdown at the end of 2022 which is when I started looking into this more. Film seemed like it was kind of recession-proof and not really tied to what’s happening in the economy, which I thought was refreshing and exciting.

Also, overall, I observed what was happening in the industry with there being a push to see more South Asians in the media. The timing felt right, and I think we’re moving in the right direction.

What kind of content are you looking to create?

Good stories and good quality scripts. We are looking at all types of content — movies, docu-series, comedy shows, and reality shows. We’re open to anything that has a good message. 

On a personal level, what hits home for you with this production company?

Growing up I always loved film and TV. We watched a lot of Bollywood movies because that’s what we related to and I always loved that. But I did feel there wasn’t a lot of representation of people that looked like me. Being able to change that — especially after having kids, and a daughter who wants to go into film — is important for. It’s a contribution for future generations. It’s important to me that as they grow up, they see people that look just like them.  

Is there a significance to the name Camelback?

Yes! Camelback Mountain is a very iconic mountain in Phoenix. It’s one of the most famous hikes we have here and a relatively challenging one.

The significance is being able to overcome challenges and barriers. I have a nice view of Camelback Mountain and it’s something I look at every day, when I’m stressed and overwhelmed. It has a very calming and grounding presence.

To me the mountains signify being grounded and not being able to be moved by external factors. That’s what I want this production company to be!

What would you advise people interested in entering the entertainment industry?

The best advice I would give someone is to align yourself with people that you know are experts in the industry; that have a good track record. Learn from as many people as you can. I learn as much as I can, talk to as many people as I can, and I study different things to understand what was and wasn’t successful.

Photo Credit: Claudia Johnstone

By Rasha Goel

Rasha Goel is a 2X Emmy-nominated television host/producer and international correspondent. Her talent has led to opportunities such as giving … Read more ›