Who doesn’t like a good discount? And that too if it’s from the world of fashion and beauty? Us ladies are always looking for ways to get the best bang for our buck when it comes to beauty and fashion products, and why not? It’s safe to say that we like to splurge “a little” on all the nifty and neat products available around the world.
But what to do if we have this passion for fashion and beauty but sometimes also have to watch our pockets and spending cash? Well the answer isn’t far from us—look for the best deals and discounts, and here are some tips and tricks to follow on your next shopping spree.
The ultimate way to save on beauty products is to get refills! It’s a little known fact but big retailers like MAC and Sephora actually provide refills on many of their products. So next time your foundation is out, take it back to the mall and ask to see if they’ll refill your bottle instead of picking up a new one. MAC for example will refill their Studio Finish Concealer for as low as $13. Isn’t that much better than spending $24-$30 on a brand new one? Can’t go wrong with that deal!
Something to keep in mind the next time you go into the mall is that every product will ALWAYS go on sale. Look for items placed at the back of the store because those are where all the mark downs are. And if you feel that you want to purchase a piece but it’s a bit on the pricier side, remember stock and floor plans change almost monthly. Wait it out for a month and you’re sure to find your prized article of clothing, lingering in the back, on a discounted price!
It’s almost impossible to NOT make an impulsive purchase when it comes to a pair of shoes you immediately fall in love with. So our tip for finding a great pair of shoes without breaking the bank: sign-up for rewards programs with your favorite shoe retailer. Trust us when we say this. That extra minute you spend giving your email and personal information to the cashier will always make way for amazing discounts in the future. Aldo, DSW, The Shoe Company, and others have rewards clubs that you can join to reap the benefits. Also recommended is hitting the trusted clearance rack to grab some perfect finds!
The best tips to get good deals for the next time you travel are simple: book during low season (if you can), use sites that will give you discounts when booking flight and accommodations, and again, ones that give you rewards for booking with them! Believe it not, but those Expedia points add up!
These tips and tricks can definitely help you save a whole lot of money, so we do encourage you to try them out for yourself. But, if you’re looking for a one-stop-shop where you want to get deals and discounts for all your needs, then also check out Frugaa.
January 18, 2023January 18, 2023 9min readBy Arun S.
Aam
Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!
What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?
I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.
When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.
You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?
On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.
Have you faced adversity as a newcomer in this space?
The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.
Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?
My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.
I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.
Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?
I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.
In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.
What made you decide to name the company Aam?
“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.
What is the process of rethinking fit standards?
Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.
At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.
Where do you feel the fashion industry can improve?
There are big opportunities for improvement in supply chain, fit and inclusion.
On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?
I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.
And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.
As a CEO of a company what is your daily routine?
My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.
First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.
I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.
Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.
As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?
Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).
Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.
On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.
On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.
I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!
We would love to hear some testimonials from previous customers.
“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S
“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M
“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L
“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S
Where do you see the company expanding in terms of different types of clothing offered?
I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.
What is the toughest part of running your own company?
Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.
But, easier said than done!
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.
April 1, 2023April 1, 2023 3min readBy Shezda Afrin
While growing up, the only complaint I had when wearing desi clothes was that the embroidery on the fabric would always end up scratching my skin. As beautiful and intricate the details were, putting on an embellished blouse meant wearing an inner or a comfortable t-shirt underneath. Fortunately now, many South Asian brands are changing the game; focusing not only on the quality and intricacy of the embroidery, but also on comfort and wearability of the blouse itself. One such small business is Khushey.
Khushey is a one-stop shop for “buttery soft” performance blouses that don’t compromise on comfort for fashion and pair just as well with any of your mom’s saris as they do with your newest lehenga. In an interview withBrown Girl Magazine, founder Neha Seelam talks more about what inspired her to launch Khushey and what the brand has to offer.
Why did you want to start a brand that specializes in South Asian/Indo-Western blouses specifically?
I wanted to specialize in blouses because blouses are really the only part of Indo-Western clothing that I found a specific ‘problem’ with — one I thought I could solve. I absolutely love everything else about our clothing — with the variety of patterns/styles/cuts available, I feel that you can easily find the perfect piece out there.
But the part of South Asian clothing that my friends and I found to be a perpetual challenge was the blouse. They’re usually gorgeous, but by the end of the day you can’t wait to take them off. Also, it’s so hard to find a fit that looks seamless and beautiful — usually the chest, underarm or sleeve just wouldn’t fit the way you want it to with the heavy material and traditional tailoring.
I wanted to start off with basic colors but in shiny/formal-looking material that I could mix and match with all the different colors and styles of South Asian clothes that I already have in my wardrobe. The goal is that the blouses can be used multiple times with different outfits, are ideal for long nights of partying, and feel great against the skin.
What’s the story behind the brand’s name, Khushey?
The English word “cushy,” which means comfortable, actually originates from the Hindi word ‘khushi’ (happiness). I thought that the origin story was very sweet and resonated with the idea of comfort and happiness I had for my label. That’s how I chose the word Khushey — slightly adjusting the spelling so I could snag the right URL!
What is your number one priority when it comes to your blouses?
Formal wear that’s actually comfortable! I would love for women to be in the moment at their celebrations, and not feel constrained, itchy, or uncomfortable in their blouse.
South Asian women! Customers, from recent graduates all the way to stylish moms, have loved the product — especially moms since they typically value comfort and movability if they have to chase down kids at events!
How do you think Khushey allows South Asian women to embrace their love for South Asian fashion?
Over the last decade, I’ve seen women repurposing crop tops from Zara and H&M as sari blouses, and while I think that’s awesome and creative, I wanted to create an option for South Asian women where every detail was oriented around recreating the perfect sari/lehenga blouse. The shine is intended to be appropriate for formal wear, the cuts were inspired by some of my favorite blouses from when I was younger that wouldn’t have bra straps showing from underneath and were versatile for saris or lehengas, and the embroidery is intended to add a desi flair.
You’ve mentioned sustainability on your website. How are your blouses sustainable?
I plan to donate five percent of profits every year to a sustainable organization. Once I get enough interest from the public, I would like to fund new product lines that use eco-friendly materials that were prohibitively expensive for me to launch with. But I am eager to incorporate recycled spandex/nylon and metal into my pieces once I can afford to!
What sort of designs do you plan on incorporating into your label in the future?
I’ve thought of so many designs that I can build on. Starting with colors; I’d like to have all of the major colors available in my basic sleeveless blouse and then create a more modest version of that blouse with a variety of basic colors as well.
I’d also love to expand the patterns and embroidery options on the blouses. I hope to create seasonal collections that enable me to tap into the vast array of style/color inspirations that South Asian wear includes.
Khushey promises to offer comfort and style, all packaged into one performance blouse that you can reuse with a variety of desi outfits. Like Neha said, ditch your Zara crop top for a design that actually complements your desi look. Make sure to keep your eyes out for her latest designs!
November 24, 2023November 27, 2023 19min readBy MihikaShivkumar
Dashing through the aisles, in a festive shopping spree, in the air, there’s a feeling of glee! The most wonderful time of the year is upon us, and what better way to spread joy than by curating a gift guide that celebrates diversity and creativity. Jingle bell, jingle bell, it’s time to share the cheer! Join us on a sleigh ride through the realms of home, fashion, beauty, food, and kids, as we showcase the brilliance of South Asian and minority-owned brands. The holiday season is more than just tinsel and lights; it’s a time to embrace the spirit of giving.
Dive into a world of premium artisan dried fruit-based products, seamlessly combining gourmet excellence with a commitment to a healthy lifestyle — 100% natural, preservative-free, and without added cane sugar. Elevate your festivities with these exquisite, guilt-free indulgences.
Explore the culinary magic of ‘The Chutney Life Cookbook‘ this season, a perfect gift for busy moms and curious cooks alike. A culinary treasure trove filled with anecdotes, love notes, and time-saving tips. Share the joy of flavorful journeys inspired by travels and Indian-American cooking traditions.
Savor the joy of the season with the ‘Milk and Cardamom’ cookbook — infusing every occasion with bold, unforgettable desserts inspired by Indian-American heritage. From Ginger–Chai Chocolate Pot de Crème to Gulab Jamun Bundt Cake, each bite is a celebration worth sharing. Get it here!
Bring home the flavors of India with The Cumin Club’s ready-to-eat meals — a diaspora-inspired solution, crafted by expert chefs using regional ingredients for an authentic taste of comfort; perfect for the busy holiday season.
If you’re craving authentic chai that tastes just like what you’d get back in India, check out Kolkata Chai Co at either of two city New York City location or order from their online store. Their “Aunty Approved” masala chai is a must-try!
Sip the spirit of the season with Kola Goodies’ teas — crafted from high-quality, directly sourced ingredients that not only bring freshness to your cup but also empower the communities they hail from. Share the warmth of conscious sipping this festive holiday.
Are you a chai lover? If so, you need to check out The Chai Box’s fantastic tea blends! From the aromatic Masala Chai to soothing Green Tea, each hand-crafted blend takes you on a flavorful journey through the diverse regions of India.
Fuel your day with Transcendence Coffee, a brew that breaks free from traditional limits, merging specialty beans and all-natural flavors for a truly unique and exotic coffee experience. It’s not just coffee; it’s a flavorful journey connecting cultures and countries worldwide, starting with the founders’ roots in India and Algeria.
Embrace the sunshine spirit with a 7-year-old rum from the Philippines. Infused with tropical vibes, it boasts flavors of sweet pineapple, a hint of vanilla, and a pinch of sea salt — here’s some island bliss for the holidays.
A queer-owned, PoC mom-daughter team from Atlanta, GA, bringing South Indian pantry treasures to your kitchen — sharing the warmth of heirloom recipes with the world!
Ignite your holiday celebrations with Naagin Sauce — an authentic tribute to India’s spice culture. Free from purees and high fructose corn syrup, these hot sauces are a versatile, high-quality blend, perfect for the true Indian palate. Bring the warmth and flavor of India to your festive table.
Sip into the holidays with Vahdam Teas, a favorite of icons like Oprah Winfrey and Ellen DeGeneres. Indulge in premium teas sourced directly from India, elegantly delivered to your doorstep, making for the perfect gift or personal treat this festive season.
Delight in the holidays with Madhu Chocolate, a small-batch, award-winning chocolatier crafting unique Indian-inspired flavors. Indulge in handcrafted chocolate made with cacao from India and Colombia. Support a 100% LGBTQ+ and 50% BIPOC minority-owned business from Austin, Texas, making for a sweet and inclusive holiday treat.
Simplify your holiday hosting with Paro’s Tarka Oil, a perfect swap for Trader Joe’s Chilli Crunch. Elevate your South Asian comfort food sharing with ease and delight your guests this festive season.
Spice up your festive season with Diaspora Co. — bringing you the freshest, heirloom, and single-origin spices directly from South Asian farmers. Elevate your holiday cooking and add a touch of authentic flavor to your celebrations.
Wake up to the holidays with Ministry of Kaapi! This woman-owned, wildlife-friendly coffee haven is all about fine Indian coffee. Sourced, imported, and roasted with love — their super slow-drip Decoction proves that good things, especially coffee, take time. Cheers to festive sips!
Savor divine indulgence with Theobroma —’ Food of the Gods.’ From brownies to breads, their heavenly treats spread smiles nationwide. If you find yourself in India this holiday season, don’t miss the joy at Theobroma Patisseries!
Spice up your life with Essie Spice — crafted from a love affair with spice that spans generations. Essie’s globally inspired sauces, like the divine TamarindOH, promise bottled joy in every jar.
Ignite your taste buds with Fly by Jing — the first 100% all-natural Sichuan chili sauce, born in Chengdu. Hot, spicy, crispy, numbing, and irresistibly savory, it’s a flavor explosion in every bite!
A woman-owned South Asian brand crafting small-batch masala chai concentrates and DIY blends. Elevate your tea experience with direct-sourced organic and biodynamic goodness.
Add some noise to your holiday cooking with Omsom, a Vietnamese phrase for noisy and riotous, just like our unruly childhood car rides. Crafted by two first-gen Vietnamese sisters, Omsom brings delicious sauces and saucy noodles in collaboration with iconic Asian chefs. Get ready for a flavorful riot!
Up the ante in your kitchen with Our Place, where kitchen essentials meet connections made across the table. Begin your culinary journey today with their Heirloom dinnerware, creating moments that last.
Bask in the golden goodness of Brightland — consciously crafted extra virgin olive oils and vinegar from California, containing nothing but fruit, love, and sunshine. Explore their mini bottles, the perfect stocking stuffers that bring a taste of the Golden State to your holiday season.
Awaken your taste buds with Driftaway Coffee — offering personalized, farmer-focused, and eco-friendly subscriptions, delivering a unique tasting experience. Keep an eye out for their Indian-origin coffee, adding a touch of warmth and flavor to your holiday sips.
Elevate your hydration game with Urja — 100% real coconut water straight from Kerala. Cold-crafted to retain all the nutrients and flavor, URJA is your go-to for pure refreshment. Stay hydrated and refreshed this holiday season!
Snack guilt-free with Asha Pops — offering healthy, vegan, and paleo low-calorie treats made from popped water lily seeds, known as makhana. These plant-based delights are not just low in calories but also delicious.
Elevate your well-being with Spicewell’s clean and delicious pantry essentials, blending ancient Ayurvedic wisdom with modern science. Their commitment to non-GMO, vegan ingredients ensures a guilt-free indulgence.
South Asian-American fusion snacks made with guilt-free ingredients? Yes, please. Their holiday box comes with their staple offerings: Black Truffle Masala, Chili Chaat Popcorn, Mint Chaat Popcorn, and a bag of their Black Truffle Masala-Oven Roasted Peanuts and Chili Chaat Oven-Roasted Peanuts.
Step into style with Chaa Latte, a fashion brand elevating modern womenswear through artisan craft. Discover chic silhouettes infused with the perfect touch of intricate detailing.
A love letter to fine jewelry with a story, blending thoughtful design and conscious sourcing to create timeless pieces destined to be your future heirlooms.
A slow fashion handmade brand that brings timeless elegance to your holiday season. Crafted using traditional methods, their durable sandals are inspired by the classic Kohlapuris’ blending of conventional and modern designs for a unique touch.
The pioneers of Desi food-inspired jewelry — from jalebis to pani puri — their quirky-themed earrings make the perfect holiday gift for co-workers or your secret Santa group. Add a sprinkle of fun and flavor to your festivities!
A small batch, Indo-Western swimwear boutique bringing you unique, desi-inspired designs crafted for beach comfort. Make a splash this holiday season with distinctive swimwear that stands out on the shore.
Tia Bhuva is a pioneer in game-changing saree silhouettes that offer maximum comfort, efficiency, and effortlessness. Beyond sarees, they curate great ethnic options with the intention of helping you look and feel your best, hassle-free.
A clothing brand reinventing traditional South Asian apparel for the modern cosmopolitan individual. Embrace a fusion of tradition and contemporary style, upping your fashion game this holiday season.
Elevate your style guilt-free with Sarjaa World — a brand crafting sustainable, high-quality plant-based, and vegan leather bags from fruits and plants.
Embrace the philosophy of “Fewer, Better Things” with Cuyana, a brand offering timeless apparel and accessories crafted with premium materials and impeccable craftsmanship.
Houston-based slow fashion studio merging South Asian art with contemporary design to create bold and beautiful garments. Seize the opportunity to add their unique pieces to your collection this holiday season!
Wrap yourself in the warmth of State Cashmere — crafted with generations of expertise from Inner Mongolia’s cashmere heritage. Improve your winter style with luxurious pieces that bring comfort and sophistication to your holiday season!
A female-founded small business offering distinctive 925 sterling silver and 24k gold-plated pieces that you’ll reach for again and again. A great treat for yourself this holiday season!
If quirky is your vibe; Maalicious is the answer you’re looking for. A woman-run brand that crafts handmade jewelry responsibly sourced from materials like clay, wood, silk, and more.
Explore the cultural richness of Tega Collective, a brand co-creating with Adivasi (indigenous) communities, celebrating their craft and knowledge in each unique collection.
Founded by three in 2013, Dagne Dover creates problem-solving bags – for all the problem-solving humans out there. An eco-friendly brand, Dagne Dover bags keep up, stay organized, and look good doing it.
Dive into the unique world of Warp, a Pakistani-made contemporary brand reshaping fashion norms with high-quality, abstract forms, and minimalist accessories. Discover non-conformist aesthetics and support the reinvention of leather craftsmanship.
A Los Angeles-based brand, intricately weaving traditional Indian textile techniques. Crafted in Gujarat by local artisans, their designs are not just stylish but also embody fair labor practices, time-honored craftsmanship, and a touch of holiday flair!
An innovative brand founded by a mother-son duo, seamlessly blending traditional craftsmanship with modern technology. Morni’s subscription-based platform revolutionizes the fashion landscape, promoting supply chain transparency and radical self-expression.
Explore the intersection of sustainability and luxury with Gundi Studios, a brand redefining the connection between traditional Indian textile techniques and contemporary silhouettes. Crafted by women for non-traditional women,.
This is a brand that epitomizes contemporary chic with a touch of traditional elegance. Gift the joy of bold prints and fashion-forward designs to your loved ones, encapsulating the spirit of celebration in every outfit. And calling all brides-to-be, don’t miss out on exploring Masaba’s first-ever bridal collection that debuted this fall — a blend of modern sophistication and timeless charm for your special day!
If you’re looking to indulge in some sonu (gold) this holiday season, check out Sonu Company for fine jewelry. As seen on the latest season of “Indian Matchmaking,” this brand is 100% Seema Aunty-approved!
Utilizing cutting-edge materials such as apple-based leather, castor-based sunglasses, and recycled ocean plastics, Samara crafts pieces that redefine sustainable fashion.
A Jaipur-based fashion haven enriched with the essence of rural India’s historical textile techniques, HARAGO seamlessly blends tradition with modernity. By crafting contemporary clothing, this brand contributes to the preservation of ancient crafts, empowering traditional artisans to share their legacy with a global audience.
A brand crafted with a vision to amplify the artistry of South Asian craftsmanship — and operating between the vibrant streets of Delhi, India, and North Carolina — Sani brings to life clothing and accessories inspired by the rich cultural tapestry of South Asia.
Maars Market brings the best brands from Pakistan to your doorstep. Whether you’re in search of Western silhouettes, footwear, or accessories, they have something for you this holiday season.
Are you looking to indulge in some retail therapy this holiday season? Look no further than Amotha — a curated platform of some fantastic Indian brands!
Get ready to chill in style with Monday Chill! They’re all about bringing you the comfiest bamboo loungewear that’s both budget-friendly and downright luxurious. Say hello to effortless everyday coolness!
Embrace the in-between, live on the edge of your many identities, and step into a palette of daring colors and bold prints that define your unique style.
Handmade linens, crafted by skilled Indian artisans, seamlessly blend tradition with modern elegance. Transform your home into a haven of style and sophistication with their curated collection.
Add a cozy touch to your space with House of Amu’s exquisite cushions. Plus, enjoy a free 30-minute consult to discover the perfect pillow combination that suits your style and elevates your home decor.
If you’re feet are constantly cold, The Kushie keeps you warm year-round.Available in picture worthy prints like plaid, chenille, rose and blush, you can be sure to find one for you or someone you love.
Celebrate the season with Nayana Design Studio, where each hand-illustrated pattern is a whimsical blend of global inspiration and Indian tradition. Gift joy, magic, and meaning with their unique and vibrant creations.
Unwrap the essence of South Asian culture with Shop Kishmish’s hand-poured candles and thoughtfully designed paper goods. Each product preserves the charms of tradition, offering relatable and nostalgic delights for the festive season.
Toast to the festive season in style with Rayt’s vibrant glassware, adding a pop of color to your celebrations. Crafted with high-quality materials, these glasses are perfect for clinking in joyous moments that last a lifetime.
Sprinkle South Asian charm onto your Christmas festivities with Desi Favors. Their Christmas ornaments promise to infuse extra joy and cultural flair into your holiday decor.
Kaapus Co. needs to be on your list if you’re looking to shop for home linens. Shop block-printed cotton goods for your home, sustainably handcrafted with love.
Your go-to destination for bohemian-modern home decor: Jungalow. Dive into a world of vibrant colors, playful patterns, and jungalicious delights to infuse your space with a wild, eclectic vibe!
Your ultimate online plant shop, catering to plant enthusiasts of all levels. Whether you’re a budding plant parent or searching for the perfect green gift, The Sill has you covered with a variety of plants, resources, and delightful merchandise!
Each piece is a unique, functional masterpiece that blurs the lines between ceramics and art — perfect for adding a touch of creativity to your holiday gifting.
Dive into the world of cultural crafts with Hamesha Project’s enchanting kits. Each kit is a celebration of slow regional crafts from South Asia, offering a mindful and joyful crafting experience for kids and beyond.
Kulture Khazana’s interactive and engaging products aim to share Indian cultural stories with children through play activities. Great gift for your little ones.
Created by two moms who wanted to find affordable, fun dolls for their kids that also celebrate South Asian culture and diverse skin tones. A great gifting option for kids.
Setting the tone for clinical skincare with their product, a dermatologist-developed serum that visibly reduces the look of hyperpigmentation, acne scars, and dark spots in two weeks.
Founded by the sister duo Taran and Bunny, the brand was created to make self care easier and healthier, while destigmatizing normal things like acne, puberty, periods and sex ed. We’re here to protect and nurture, and shift the narrative away from perfect skin and towards healthy skin.
Powered by science, backed by tradition, AAVRANI honors the founder Rooshy Roy’s beauty and celebrates her duality by uniting my worlds: clinically-proven, modern-day routine and ancient, all-natural rituals.
Gift a touch of beauty and luxury with Mango People’s multifunctional essentials. Infused with Ayurvedic adaptogens and botanical oils, these products add a festive glow to your celebrations.
Spice up your holiday gifts with Teak Beauty’s lip products, a nod to the beauty of South Asian traditions. Crafted by Telugu sisters Nupoora and Pooja Reddy, these lip essentials bring a touch of glamour inspired by the intricate Teak wood doors of our homes. Perfect for adding a pop of color and culture to your festive season!
Treat yourself — or a loved one — to the beauty of Ayurveda with Forest Essentials. Indulge in organic facial, body, and hair care for a truly rejuvenating holiday pampering. Stock up on these cult favorites for a luxurious and wellness-filled season.
Your mother’s wisdom comes to life in Ghlee’s products, harnessing the goodness of ghee. Their lip balms are a godsend, especially during harsh winters, and make for the perfect gift. Not to mention, they smell divine!!
Transform your skincare routine with Ranavat, uniting luxury and Ayurvedic wisdom. With a cult following, their Mini Rituals Set is the perfect gift for a skincare enthusiast, promising indulgence and radiant results this holiday season.
Discover thoughtful beauty crafted with deep understanding and care for diverse skin types. With a goal of promoting healthy skin for all, Sachi Skin brings you skincare solutions that cater to your unique needs.
Indulge in the goodness from the Indian forest with Soma Ayurveda. As featured in VOGUE, ALLURE, and VANITY FAIR, their products offer an intimate way to experience fragrance and embrace each season with skin that shines.
Experience inside-out nourishment with Kanya. Their products, rooted in ancient yogic Chakra Balancing and Aromatherapy, go beyond skincare. They leave your skin supple, hydrate your body, elevate your mood, and work on internal imbalances through distinct chakra-focused essential oil blends.
Immerse yourself in the ancient wisdom of Ayurveda with Pure Alchemy Beauty. Rooted in this 5,000-year-old Indian healing system, their handcrafted products embrace every Ayurvedic principle, ensuring a holistic approach to skincare.
Redefining beauty standards, Mudita Earth is on a mission to bring clean beauty to women of color. Embrace skincare that empowers without compromise, providing a toxin-free path to glowing, confident skin.
Ever wondered how to make your daily skincare routine more exciting? Enter Nopalera! Their body products, infused with prickly pear and cactus, add a touch of Mexican freshness to your self-care game. give it a try!
Seeking a skincare routine that caters to diverse skin needs? Plantkos has got you covered! Their clinically-inclusive range addresses common concerns, ensuring effective results for all skin types and tones.
LiveTinted’s Huesticks are a versatile solution for all your makeup needs, including color correction, blush, eyeshadow, and lipstick. Who wouldn’t love to receive this as a gift?
A South Asian haircare brand that needs to find a spot on your beauty shelf ASAP! Their Back To Your Roots Scalp and Hair Pre-wash offers all the benefits of a deep hair oil massage without the hassle of greasy strands.
Unleash the perfect blend of fun and elegance with Kulfi Beauty! Stand out with their award-winning Nazar No More Eyeliner —your secret weapon to keep those inquisitive aunties at bay.
Unveil the fun side of beauty with Squigs! Rooted in Ayurveda, this approachable brand is the perfect gift to add a positive mood to your skincare routine.
Dive into skincare enriched with ancient Ayurvedic wisdom! Sahajan’s evidence-based products found at 400 Marriott hotels worldwide, bring a touch of holistic beauty to your routine.
On a mission to bring the wisdom of her foremothers, the secrets they held dear, and the natural ingredients they trusted, each tube of Aks Ubtan is a testament to this legacy. Enriched with Ayurveda’s power, their skin polish is a harmonious blend of nature’s most potent ingredients, such as Turmeric, Honey, Lactic Acid, and Jasmine Flowers.
Celebrate your unique beauty with Smart Melanin™ Beauty! Created by women of color, for women of color, Eadem offers science-backed, inclusive skincare that embraces, rather than alters, your natural tone. Redefine beauty standards with skincare made just for you.
Let’s make this season merrier by supporting these unique businesses and delighting our loved ones with thoughtful treasures that reflect the rich tapestry of our world. Happy holidays, and may your festivities be as bright and beautiful as the gifts you give!
[Photo courtesy: cbei.]
[Photo courtesy: Pinterest.]
[Photo courtesy: express.co.uk.]
[Photo courtesy: Pinterest.]
