Retail giant Urban Outfitters has done it yet again. The major store, which tends to attract teenagers and young adults, is known for their tendencies to create and market items that commodify and appropriate other cultures. The Hindu community has not been immune to their practices.
Last year Urban Outfitters released a pair of Lord Ganesha socks for $8. Rajan Zed, president of the Universal Society of Hinduism, in response said,
Lord Ganesha was highly revered in Hinduism and was meant to be worshiped in temples and home shrines and not be wrapped around one’s feet.
After being urged by Zed, Urban Outfitters issued an apology and removed the socks. However, it seems like they have not yet learned their lesson. They have released a duvet cover with the image of Lord Ganesha that costs between $129 and $169. This has rightfully incited the wrath of many Hindu communities.
For those unfamiliar, Lord Ganesha is an important Hindu deity who symbolizes the overcoming of obstacles and destruction of evil.
A Study of Hinduism said,
All Hindus worship Ganesha regardless of their sectarian belief. He is both the beginning of the religion and the meeting ground for all Hindus.
The importance of Ganesha has led Zed to issue another statement where he explains (again) that the deity is,
… highly revered in Hinduism and was meant to be worshiped in temples or home shrines and not be slept upon.” Zed continues, “You can put him in a frame and on the wall. That is fine. But not to be put on the bed, on which you lie and your feet will go on. That is very inappropriate.
Zed has demanded that Urban Outfitters remove the duvet from the market and apologize for their actions. Urban Outfitters has recently apologized and removed the duvet from its collection. However, the company continues to sell a Lord Ganesha tapestry, wall art, and t-shirts.
Urban Outfitters’ faults are two-fold:
1) The duvet is clearly disrespectful on the aforementioned religious grounds. The feet of others touching the image of Lord Ganesha is offensive for the majority of devout practicing Hindus. Beyond these specific religious reasons, the duvet has a larger impact on the use of Indian culture and images by non-Indians and non-Indian companies.
2) The image of Lord Ganesha is part of a larger context of cultural appropriation in which Western corporations and consumers can, with ease, borrow certain symbols and images from another culture and make them their own and give them their own meanings.
For a Williamsburg, Brooklyn hipster this duvet is just a “cool image” representing their inner spirituality or worldliness. Gone from the image is the rich mythological story that Hindus have believed-in for centuries or the meanings that Ganesha holds for devotees. Urban Outfitters has yet again indulged in cultural appropriation to make a profit. Of course, no one’s feet should be on an image of Lord Ganesha, but even further, this American retailer should not be selling other Lord Ganesha items, such as tank tops, pillows or wall tapestries. To do so is to commodify and steal something that is culturally sacred.
Urban Outfitters indulges in cultural appropriation to make a profit—it has taken a part of culture, distorted and decontextualized it, thereby deeming its consumers and itself as dominant and powerful to freely take something that is not theirs to take.
At this point some of you may be rolling your eyes and thinking:
Cultural appropriation is simply a phrase that gets tossed along so freely these days. Stop being oversensitive. Besides, Indians wear jeans and other Western clothing? Don’t they utilize Western symbols?
The fact is, Western culture invites and, at times, demands assimilation. ‘Ethnic’ clothes and hairstyles are still stigmatized as unprofessional…people of all cultures wear business suits and collared shirts to survive. But when one is of the dominant culture, adopting the clothing, food, or slang of other cultures has nothing to do with survival.
As immigrants and members of a globalized society, we often adopt Western practices out of a subconscious need that we don’t always recognize. So, no, when you’re wearing American-styled clothing you are not appropriating American culture. The article continues to read,
Using someone else’s cultural symbols to satisfy a personal need for self-expression is an exercise in privilege.
Urban Outfitters, although you may have apologized about the socks and duvet, you should still know that by employing this image of Lord Ganesha you are reinforcing a historical trend of the past four centuries, in which Western societies have the ability to stake a claim onto that which is not theirs and use it for their own profits and benefit. Next time, please think twice (or maybe even once) before you create and market just any product.
January 18, 2023January 18, 2023 5min readBy Arun S.
Karan Singh Sunburn
From receiving his MBA from Harvard business school to being the CEO of Asia’s largest music festival brand Sunburn, Karan Singh combined his interests to push his passion for music! Singh received his bachelor’s degree in management from the London School of Economics and Political Science. He worked as an investment banker for three years at Ambit Corporate Finance before working at Sunburn which is a part of his family’s business. Sunburn started providing the music festival experience starting in the year 2007. The first festival was in Candolim, Goa. The music festival brand has put on over 5,000 events over the past 15 years. In 2022 The Sunburn Festival will be in it’s 16th year. Continue reading to learn more about Karan Singh’s journey with the Sunburn music festival!
What does the Sunburn brand offer and what made you have the festival in Goa as opposed to other parts of India?
We believe that Sunburn offers a really unique experience and is a melting pot of diverse people & cultures from not only across India but around the world. Goa is the ideal setting for this as there is something magical about Goa in the winter-time and truly enables us to tap into that global audience.
Safety at live events has always been a concern among concert goers. Considering recent, events more individuals have asked brands and artists to do more to ensure audience safety. What are you doing to ensure safety for live concerts?
Safety is a huge priority for us. We work with the best-in-class security agencies as well as closely with the police and requisite authorities. For anyone in the crowd a Sunburn safety officer will always be close by and easily visible. We also run an awareness drive on both social media and on ground.
What was the first Sunburn Festival like and what did you learn from this experience?
The first ever Sunburn Festival was in December 2007, and I had actually attended it as a fan, not part of the crew. However, it was absolutely eye-opening as the first proper music festival on Indian shores and opened up our minds to a world of possibilities.
As Sunburn houses so many electronic dance musicians who have been your favorites throughout the years?
It is difficult to pick from the list however the favorites for Sunburn, in no order and because of the amount of love they have shown Indian audiences, are Martin Garrix, DJ Snake, Dimitri Vegas & Like Mike, Hardwell and Armin van Buuren.
Do you plan to expand the festival to add other genres into the mix as well as more activities?
We have already expanded into different formats like Arena, Campus, Club, Reload and things like merchandize & academy. In terms of genres, we have been dabbling with genres like rap, hip-hop and pop, however our focus remains on electronic dance music.
What can someone expect from the festival as first-time goers?
Apart from a state-of-the-art production & line-up, one can expect a special experience, meeting interesting people from all over the world, and embarking on a creative journey of the theme for the year.
How does the festival help local musicians from Goa as well as the surrounding areas in India?
This year we had set up for the first time a special stage and village in the festival only for Goa which gave a platform to local Goan artists. But beyond that a huge focus for us has always been to showcase domestic home-grown talent and indeed 60-70% of the line-up each year is locally sourced.
What was the experience like this year in 2022 and how is it different from previous years?
The biggest difference was that this was the first time the festival was back to its full scale since the pandemic hit after 3 long years. It was a fantastic release for everyone there. Our theme was “the future is now” and this was reflected across the festival experience and particularly in the main stage design – termed “Cyberpunk City” which received rave reviews from all.
What was it like having the legends Black Coffee and Afrojack this year as well as the DJ duo Dimitri Vegas & Like Mike?
Afrojack and DVLM are both Sunburn & India veterans, it was amazing having them back crushing the main stage after very long. Black Coffee for us was something very new and exciting, to have a special artist and a unique sound like that close the main stage on day 2. However it was very well-received and took our experience to the next level.
As you have had the artist Avicii back in December 2011 how do you feel he revolutionized Electronic Dance Music?
Avicii is one of my all-time favorite artists and his show in December 2011 was actually my first one working on Sunburn so will always be extra special. There is no doubt that he revolutionized EDM by taking massive risks and introducing an entirely new sound which a lot of others then followed, but no one as well as he did.
How does it feel to be in charge of one of Asia’s biggest Electronic Dance Music Festivals?
It feels great, we have a very young but ambitious and hard-working team and our primary focus is to continue delivering the best possible experiences for our fans, artists and partners. India is such a vibrant and exciting market that I cannot help but be pumped about what the future holds.
Do you feel Electronic Dance Music is a misunderstood genre?
More so in a country like India possibly yes, where people who are not exposed to these experiences sometimes have preconceived notions about EDM festivals and the like. Oftentimes those people are also in a decision-making capacity and can directly affect the industry. However, things are certainly improving as the industry overall gets bigger and gets more acceptance.
What does music mean to you, Karan Singh?
Music provides a sound-track to life, it is something which is always there!
How do you choose to react when you receive negative comments about the Sunburn Festival?
Well, you have to be able to differentiate between those which are just trolling and those which are constructive or fair criticism. The latter is very important as it helps us to look at ourselves and continually improve, we are still a long way from where we eventually want to be.
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I hope it allows us at Sunburn to reach a wider audience of the desi community around the world and hopefully get some more people to fly down to Goa for Sunburn Festival 2023 which I can promise you all will be the best one yet!
Artist Testimonials:
Dimitri Vegas Like Mike
We have had a long connection with India. The first time we played here was more than a decade ago. Going from clubs to being a regular feature at one of Asia’s biggest electronic music festivals which is now an institution in itself. It’s been an exciting evolution to see how Sunburn has grown over the years. The fans at Sunburn are some of the most insane and every show is a special one. We’ve always had an incredible experience at Sunburn.
DJ Snake
Honestly, the energy I feel when I am in India is one of the most amazing things. I would say the culture and energy is what keeps me coming back! India is like a second home to me, just like Sunburn. I feel so comfortable and welcomed here. I’m always excited about coming to India and playing at Sunburn, experiencing new cities, meeting more of the people, hearing more of the music, and seeing more of the country that has influenced me so much.
Afrojack
Sunburn has helped dance music artists world over to tour India and connect with their Indian fans and I’m always excited about performing at the festival.
Hardwell
I’ve a long history with the Sunburn team. They are a great team to work with and they also give the fans amazing experiences. As an artist, I want to be a part of providing fans with lifelong memories and so we all share the same vision.
Alan Walker
Sunburn is one of the pioneers of the dance music festival scene in India and has been instrumental in creating a truly world class platform that supports the dance music industry and all of its stakeholders. I’m always excited about touring India with Sunburn.
The expansion of digital content across radio, television and the internet has allowed audiences to engage with media rapidly. As technology advances, the entertainment industry has grown exponentially and people have a wealth of information at their fingertips in the blink of an eye. Since high school, Deepa Prashad was fascinated by this power of media and aspired to be an on-air personality who could interact with viewers through creative content whilst representing her Indo Caribbean heritage. After navigating the competitiveness of Canadian broadcast hosting for seven years, Prashad continues to push herself into various modalities of media and add to her growing successes, while championing others to share their own authentic content.
Self-confidence and the desire to show a different perspective on entertainment prompted Prashad to be interested in broadcasting. While initially nervous about her family’s reaction to a nontraditional career path for Indo Caribbean women, Prashad received her parents’ full support and became the first person in her family to study broadcasting at Ryerson University in Toronto, Canada.
She began applying for television-hosting positions in her first year despite not having any experience or a finished degree, affirming, “I totally believed in myself and my capabilities.”
In an interview with Prashad, we delve into her career path, diverse representation in media and her courage to create and promote content that reflects her individuality.
How did you begin your career in hosting and digital content production?
The kids channel I watched growing up, The Family Channel, was doing a nationwide casting call for their new TV host. The host would host interstitials between shows, digital series, and do TV show and movie interviews. I didn’t have an agent at the time so I applied on my own. I was called in for my first audition ever and it was quite shocking. A room full of 10 to 15 people just observing me as I delivered lines and did mock interviews for fake shows. Two months later, I was officially cast as the host of The Family Channel!
While ecstatic about her first job, Prashad was met with racism. She stated,
Someone else, who applied for the position, made it a point to come up to me in person to say that they hoped I knew the only reason I got the job was because I was brown and the company obviously just needed to fill a quota.
Brushing the words aside, she continued hosting on The Family Channel for five years. She has also worked as an entertainment and food reporter on Canadian shows, Breakfast Television and Cityline. By advocating for herself as capable, personable and multifaceted, she did not shy away from new opportunities to advance her career and showcased herself as a leader who could resonate with broad audiences.
Wanting to explore new horizons, Prashad approached the social media company blogTO and pitched herself to be their first full-time video host focusing on Toronto food hotspots. After being hired, she visited multiple restaurants daily to host, film and edit her own content and curated personalized food videos for viewers to immerse themselves in. Prashad later forayed into the world of radio, one she never thought she would join but quickly fell in love with. She was most recently the first female voice on Toronto’s KISS 92.5 channels, The Roz and Mocha Show. Prashad enjoyed the greater flexibility of being on the radio compared to television and video hosting,
All I had to present was me. It became such a personal experience for me getting on that mic, sharing stories with listeners about the way I was raised, coming from a Guyanese household, being part of an (interfaiths marriage), [etc…] That created an incredibly strong bond between myself, our listeners and our friends that I’m so grateful for.
Tell us about your current position.
“I’m moving onto new adventures now and adding sports reporting under my belt. I will be joining BarDown | TSN to cover Formula 1, this includes doing content for TSN in the digital and TV space. I’ve never dabbled in the world of sports, so this is going to be an interesting new road for me.”
What topics are you most passionate about when creating digital content and why?
Food has to be my number one passion when it comes to digital content. Obviously I love eating and trying new things, but food is such a universal language. It connects people, it excites people and often teaches people about different cultures. I love to see how that content can generate conversations and I love to see when people admit they’ve never tried that particular food or cuisine, but added it to their list.
I also love creating Formula 1 content because Formula 1 is a massive passion of mine! I currently Twitch stream playing the Formula 1 video game F1 22. I’ve been on a pursuit to continuously learn more about the sport and to even get better at the game, because let’s be real, I’m terrible at it but I’m also OK with that!
Prashad is not immune to online mockery and negative comments about her work. When making the switch to Formula 1, she was ridiculed by some male viewers over her love of the sport and was inundated with comments like “Go back to the dishes” or “Go do laundry where you belong.” Antiquated and sexist notions about being a working woman in the media led to her looks being graded; there were comments regarding her extroverted personality and rampant discussions over her weight. There was a moment in her career where Prashad admits,
I actually wanted to make changes to myself — try to be a little less outgoing, not be so loud, change my hosting style from this incredibly bubbly style to a more laid back informative take.
Drawing on her self-belief, she soon realized that, “This doesn’t work for me. I began to appreciate all my quirks.”
Is there an area of hosting or content production that you believe you’re better at?
I really love to host digital content in particular because there’s a certain freedom that comes with it. I don’t always have to be prim and proper like sometimes I do need to do for TV. I can be me — loud, goofy, and incredibly dorky. I never want to have two different personas — one for the public eye, and then a private. On social media, what you see is exactly what you get. Digital content has allowed me to love myself even more.
Prashad plans to continue in the industry for the foreseeable future. She recognizes the impact of being an Indo Caribbean woman at the forefront of media and defines her success as “…I can continue to represent my culture and how I make others feel.” Her best moments are connecting with others through their lived experiences and offering a different lens on growing up in Canada.
How did you feel breaking into the industry as a woman of color?
What a great feeling that was, and even better, being an Indo Caribbean woman. I went through my fair share of hardships. I’ve faced racism, sexism and bullying throughout my journey of getting to where I am today. But, I have stood up for myself every single time. I will never allow myself to be walked all over. And believe me, people have attempted MANY times. But I pick myself back up and continue along my way.
I think it really hit me that I was making an impact when I started to hear from people how much they related to my childhood stories, the way I was brought up, the movies I watched as a kid. It’s those moments that made me realize I accomplished my goal.
How has your background influenced your interest in hosting and digital content production?
I never saw people like me in the media growing up. I always wanted to change that. I didn’t feel that I had anyone I could personally connect with when I watched TV. And to me that was always so mind blowing because the media, although so broad, is such a personal industry.
I have always been proud to say on air that I’m a Guyanese woman. I have made it a point to fight for more Caribbean content on air. I’ve made it a point to share stories about my family, where they came from, and even the experiences I’ve had growing up in a Guyanese family. Promoting Caribbean culture in general has always been important to me. And progress has been made! At my previous radio job, I pushed incredibly hard to start interviewing Caribbean artists and to highlight them. I had the opportunity to interview artists like Sean Paul, Kes and Konshensand those interviews aired nationally which was massive.
Prashad often infuses cultural content into her work by showcasing Indian and Caribbean food, offering Bollywood movie recommendations, detailing her trips to Guyana, talking about new music and sharing information about Caribbean events in Toronto. She does not believe that cultural content needs to be pared down for the masses but instead advocates for aspiring Indo Caribbean creators to keep releasing diverse and authentic content that is representative of themselves.
She notes that the Indo Caribbean experience is not a monolith and that,
We need more representation! What feels most authentic to you can be vastly different from other content creators. I don’t think there’s a right or wrong way of creating content, but the best version of content you’re going to create is when you’re being true to who you are, and having fun.
At only 27 years old, Prashad’s journey has taken her across multiple forms of media. From interviewing Hollywood and Bollywood celebrities to hosting various television shows and being an online and radio voice, she continues to explore different mediums as a means of storytelling and connection. Hardships were plenty during Prashad’s rise to fame, but a steady belief in herself and a willingness to take on new endeavors with authenticity have provided her the grit to overcome challenges.
Prashad is eagerly awaiting to leap into her next digital venture and is actively commending more Indo Caribbean content creators to step into the spotlight with their own personal stories.
It’s always a flamboyant affair of colour, emotions and grandeur when Karan Johar directs a film, and his latest blockbuster “Rocky Aur Rani Ki Prem Kahani” is as K Jo as it gets. After recently being recognised at the British House of Parliament for 25 years as a filmmaker, Johar is back to doing what he does best — bringing together families and star-crossed lovers, but this time with a modern touch. He makes a decent attempt at showcasing progressive ideals and feminist issues while taking us on this family-friendly ride.
“Rocky Aur Rani Kii Prem Kahaani” is a larger-than-life film revolving around the love story of a boisterous Rocky (Ranveer Singh) from a wealthy Delhi family, and Rani (Alia Bhatt), a sharp journalist from a progressive Bengali household. And of course, despite belonging to completely different backgrounds and lives, our protagonists, in true Bollywood fashion, fall hopelessly in love through a string of slow-motion gazes, warm embraces and some truly breath-taking song sequences in Kashmir’s snowy mountains. They are then forced to face their opposing families which brings along the family drama in the second half of the film.
The plot is not the film’s strongest point — there’s no real surprise about what’s going to happen next, and yet the film doesn’t fail to keep audiences engaged and pack an emotional punch. This is down to its strong acting, witty dialogues and K Jo’s classic, beautiful cinematography.
Ranveer Singh sinks into the skin of his character with ease – not only does he make the hall burst into laughter with the help of perfectly-timed gags but he pulls off those dreamy gazes ,expected in K Jo’s heroes, to evoke that typical, fuzzy-feeling kind of Bollywood romance. Alia Bhatt’s intelligent and undefeated character is no less a pleasure to watch on screen — not only does she look breath-taking in every shot but her feminist dialogues earn claps and cheers from the audience as she brings a progressive touch to this family drama.
Albeit, while Bhatt’s dialogues do their best to steer this film to the reformist drama it hopes to be, some of Singh’s gags and monologues on cancel culture bring out bumps in the road. The film could have done better to reinforce its points on feminism and racism without using the groups it tries to support as the butt of jokes.
There is also a case to be made about how long these Punjabi and Bengali stereotypes can go on with often gawkish displays of Ranveer’s ‘dilwala-from-Delhi’ character among the overly-polished English from Rani’s Bengali family. But it is with the expertise of the supporting cast, that the film is able to get away with it. Jaya Bachchan in particular is as classy as ever on screen; the stern Dadi Ji holds her ground between the two lovers, while Dada Ji Dharmendra, and Thakuma Shabana Azmi, tug at our heartstrings showing that love truly is for all ages.
Saving the best to last, it is the film’s cinematography that makes the strongest case for audiences to flock to the cinema. The soul-stirring songs steal the show with their extravagant sets and powerful dance performances that treat the audiences to the much-awaited cinematic experience of a K Jo film. While audiences may already be familiar with the viral songs, “What Jhumka?” and “Tum Kya Mile“, it was the family-defying fight for love in “Dhindhora Baje Re” that really gave me goosebumps.
Overall, the film does exactly what it says on the tin and is a family entertainer with something for everyone. It will make you laugh, cry, and cringe at times, but nothing leaves you feeling as romantic as some old school Bollywood with a mix of new school humour, in true K Jo form.
