The following post is in partnership by Vasanti Cosmetics — a line of high-performance skincare and cosmetics dedicated to making beauty feel good.
Vasanti Cosmetics, the beauty brand co-founded by three South Asian sisters in Ontario, Canada, is re-launching their fan-favourite Liquid VO2 Orange Color Correcting Concealer, now available in the U.S. The orange color correcting concealer was developed 18 years ago, after the sisters faced their own struggle to find a concealer that truly covered their dark circles and looked natural on their South Asian skin tone.
Liquid VO2, a color corrector + concealer, caters with perfection to middle skin tones and prevents them from appearing ashy under their makeup. It comes in one shade (orange) that works on all middle and warm skin tones, and instantly removes the appearance of dark circles.
While the term ‘color corrector’ can be intimidating, Liquid VO2 is extremely easy to use, and mimics the texture of skin. After applying Liquid VO2 under the eyes, you can apply your foundation on top as usual, and set it with powder. The end result: a brighter, more youthful appearance.
“In 1998, my curiosity and persistence to find a solution for my dark under eyes led me to start working in a lab. This gave me the opportunity to spend time and understand details of ingredients, to be able to develop the Liquid VO2.
I’m so happy and excited how perfect it turned out, and that I have not had to adjust it in any way. From being one of the first products I developed for the brand, it still remains my go-to. I’m humbled by how many people have told me they cannot live without their Liquid VO2,” says Vasanti Co-Founder, Pinki Gosal.
Vasanti prides itself on keeping their products paraben-free, vegan-friendly, cruelty-free and PETA approved. Coming from a family of entrepreneurs, the Vasanti Founders and sisters stuck together and started their own business, driven by a single vision: to make beauty inclusive, accessible, and inspiring.
After years of research, development and meticulous attention to detail, combined with the honest feedback one can only expect from sisters, Vasanti (which means “spring” in Sanskrit) was born: a unique, considered line of cosmetics and skincare products that brighten up without weighing down.
Holistic beauty trends are more prevalent than ever — that makes ayurvedic beauty brands incredibly sought-after, as well. Do you find yourself asking what your beauty products are actually made of? A lot of us even resort to food products for a skincare routine such as honey for face wash.
The term “Ayurvedic Beauty” is getting more recognition outside the South Asian world as well.
Ayurvedic beauty is coined upon the term “Ayurveda,” which originated in Hindu culture as the basis of utilizing the five life forms — air, water, ether, fire, and earth — to heal the human body.
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