The following post is in partnership by Vasanti Cosmetics — a line of high-performance skincare and cosmetics dedicated to making beauty feel good.
Vasanti Cosmetics, the beauty brand co-founded by three South Asian sisters in Ontario, Canada, is re-launching their fan-favourite Liquid VO2 Orange Color Correcting Concealer, now available in the U.S. The orange color correcting concealer was developed 18 years ago, after the sisters faced their own struggle to find a concealer that truly covered their dark circles and looked natural on their South Asian skin tone.
Liquid VO2, a color corrector + concealer, caters with perfection to middle skin tones and prevents them from appearing ashy under their makeup. It comes in one shade (orange) that works on all middle and warm skin tones, and instantly removes the appearance of dark circles.
This particular shade of orange will counteract any hues of brown, purple, or blue that appear under the eye – while blending into the complexion without leaving a heavy orange residue.
While the term ‘color corrector’ can be intimidating, Liquid VO2 is extremely easy to use, and mimics the texture of skin. After applying Liquid VO2 under the eyes, you can apply your foundation on top as usual, and set it with powder. The end result: a brighter, more youthful appearance.
“In 1998, my curiosity and persistence to find a solution for my dark under eyes led me to start working in a lab. This gave me the opportunity to spend time and understand details of ingredients, to be able to develop the Liquid VO2.
I’m so happy and excited how perfect it turned out, and that I have not had to adjust it in any way. From being one of the first products I developed for the brand, it still remains my go-to. I’m humbled by how many people have told me they cannot live without their Liquid VO2,” says Vasanti Co-Founder, Pinki Gosal.
Vasanti prides itself on keeping their products paraben-free, vegan-friendly, cruelty-free and PETA approved. Coming from a family of entrepreneurs, the Vasanti Founders and sisters stuck together and started their own business, driven by a single vision: to make beauty inclusive, accessible, and inspiring.
After years of research, development and meticulous attention to detail, combined with the honest feedback one can only expect from sisters, Vasanti (which means “spring” in Sanskrit) was born: a unique, considered line of cosmetics and skincare products that brighten up without weighing down.
Holistic beauty trends are more prevalent than ever — that makes ayurvedic beauty brands incredibly sought-after, as well. Do you find yourself asking what your beauty products are actually made of? A lot of us even resort to food products for a skincare routine such as honey for face wash.
The term “Ayurvedic Beauty” is getting more recognition outside the South Asian world as well.
Ayurvedic beauty is coined upon the term “Ayurveda,” which originated in Hindu culture as the basis of utilizing the five life forms — air, water, ether, fire, and earth — to heal the human body.
Ayurvedic beauty brands focus on using herbs and natural ingredients to create their skincare range and consumers around the world are attracted to these natural products.
Scroll down to see some Ayurvedic beauty brands founded by South Asians.
Is your skin feeling a little dry this winter? Nourishing your skin with body oil will lend it the right amount of moisture — Soma Ayurvedic’s jasmine body oil can do that trick! Shop the oil, and their full line of products, here.
If you’re familiar with author and podcast Host, Jay Shetty, then you may have heard of his tea line, Sama Tea. Herbal teas provide many natural benefits. Has it been a stressful week? Try their lavender rose chamomile tea for some TLC. Check them out here.
Know the Netflix show “Ginny & Georgia?” Loved the actress’ fresh-looking skin? Sahajan Skincare is behind that glow! They’re a must-try, featured in both Vogue and Elle India. See their full range of products here.
This unique company showcases its brand with an emphasis on ‘holistic.’ Whether it’s bad hair days or excessive shedding, not only do Shaz and Kiks provide the products to help but also break down the science behind the problem. Go on your very own shopping spree by clicking here!
Looking for accessible ayurvedic beauty products? Look no further! Ranavat is now in Sephora. With a beauty line that covers both hair and skin, there’s something here for everyone. See for yourself here.
UMM Skincare is known for its brown sugar body scrub, made with natural ingredients, and Bakuchi oil known to improve signs of aging and hyperpigmentation. Try it for yourself by shopping here!
Are you looking for brown skin-friendly sunscreen filled with nutrients? Look no further. Inde Wild has its very own SPF 50, with natural substances such as liquorice extract and cica, and it’s a mineral SPF suitable for all skin types. See what the brand is all about and shop it here.
I’m always in the market for brown girl-friendly lipsticks, and ones that are made of natural ingredients are a huge plus. Mango People does just this with their unique lipstick colors that suit all brown skin tones. Try them out here!
Need to swap out your shampoo for something better? Try Kama Ayurveda’s Ayurvedic Hair cleaner, infused with a variety of herbs and pulses with key ingredients like vetiver, tulsi, rose, moong beans, and shikakai. They have a variety of products to choose from so start with your hair and keep shopping for more here!
According to Forest Essentials, night time is the best time for hydration. Check out their night cream, filled with nutrients to enrich your skin. You can shop their wide variety of products here.
Looking for a new face mask to try? AAVRANI has a variety of face masks and explains in detail when you should apply the mask during the week depending on your skin type. Take a look here!
Just getting into skincare and don’t know where to start? PRATIMA skincare has starter sets, with basics, that every woman can use such as vitamin C serum, essential oils, and collagen creams. Grab yours now by shopping here!
Struggling with hair care recently? Fable & Mane includes various hair oils in their collection that help grow and nourish your hair. Not only that, they have a scalp detox line as well — definitely worth checking out. See their full range of products here.
In a world that’s becoming more conscious of holistic living, embracing Ayurvedic beauty in your day-to-day is a step in the right direction, and these brands are here to help you get started.
